Apple Ads

Apple today shared a new ad that focuses on the iPhone 12's durability, specifically highlighting the Ceramic Shield display, which is meant to be tougher than standard smartphone glass. In the ad, a woman's ‌iPhone‌ 12 slips out of her hand and she fumbles with it for several seconds before it flies out of her grip and lands on the ground, coming away unscathed. "‌iPhone‌ 12 with Ceramic ...

Apple today shared a new AirPods Pro-focused ad called "Jump" on its YouTube channel, highlighting the Active Noise Cancellation and Transparency features of the earbuds in a creative way. In the spot, a man wearing AirPods Pro jump ropes through the city. It's set to the song "Fallin' Apart" by Young Franco, and it features the tagline "Turn the world into your playground with ‌AirPods Pro‌....

In a new ad on its YouTube channel, Apple is promoting the durability and water resistance of the iPhone 12 and the performance of the "Ceramic Shield" display. The ad, named "Cook," showcases a chef putting an ‌iPhone‌ 12‌ through its paces by splashing it with liquids and flour, plus dropping it on its screen multiple times. The ad aims to highlight the "Ceramic Shield" display on the ‌iPho...

Apple today shared new Apple Watch ads on its YouTube channel, highlighting the water resistance, ECG, and sleep tracking capabilities of the Apple Watch Series 6. The short 38 second ads each focus on a specific Apple Watch feature, with a narrator explaining how the Apple Watch works under water, when taking an ECG, and when being used for sleep tracking. All of the ads feature the...

Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film about a Chinese New Year legend reimagined as a contemporary coming-of-age story. Directed by American filmmaker Lulu Wang, "Nian" tells the story of a little girl who grows curious about a mythical creature that lives in the forest and – so her parents say – likes to eat children. ...

Apple has often used CES as an opportunity to promote the company's commitment to privacy, and this year is no different, with Apple releasing two short privacy-focused ads that highlight how Face ID data and Apple Pay purchase history is not shared with Apple. In 2019, Apple put up a large privacy-focused billboard near the Las Vegas Convention Center, where CES usually takes place. And...

Apple today shared a new App Store ad on its YouTube channel in Japan ahead of the New Year. The brief 15-second video highlights various apps available on the App Store for productivity, connecting with others, and gaming. The ad emphasizes how the App Store can help people get off to a good start in 2021, complete with colorful animations. New Year or "Shōgatsu" is widely considered the...

Apple today introduced new wireless over-ear headphones called AirPods Max, and it has since shared the first ad for the headphones on its YouTube channel. The 90-second video is titled "Journey into Sound" and shows someone wearing AirPods Max in space. "Introducing AirPods Max," says Apple. "Computational audio. Adaptive EQ. Active Noise Cancellation. Transparency mode. Spatial audio."...

Apple today shared its annual holiday ad on YouTube, titled "The magic of mini," showing how music can help improve your mood. As noted by Adweek, this year's edition of the ad features rapper Tierra Whack arriving home to her apartment in a dreary state, but her mood quickly improves after the HomePod mini adds a colorful, miniature version of herself to the equation. "Turn up the holidays...

Apple today shared a new shot on iPhone video called "Everyday Experiments," which is designed to show off the photographic capabilities of the ‌iPhone‌ 12. The video showcases water-filled balloons, liquid moving around, popsicles freezing, and more, before going into a tutorial on how to make "beautiful images with stuff you can find around the house." Apple's tutorial teaches customers ...

Apple today shared a new ad that's meant to highlight the Dolby Vision HDR video capture, editing, and playback available on the new iPhone 12 Pro and 12 Pro Max. The video features a series of people using their ‌iPhone‌ 12 Pro devices to capture video content with a variety of camera rigs and equipment to simulate different angles while getting creative, movie-like video shots. "The only...

Apple today shared a new video on its YouTube channel that features footage shot on the iPhone 12 Pro. Apple says the two-minute video pushes the ‌iPhone‌ 12 Pro's new Dolby Vision and low-light capabilities to the limit as an attempt to "capture darkness itself." The video is also accompanied by a behind the scenes look at how it was made. Watch other Shot on iPhone videos here....

Following the launch of the iPhone 12 and 12 Pro, Apple has begun marketing them through TV commercials, ads, billboards, and more. An ad uploaded to YouTube this afternoon promotes the new ‌iPhone‌ 12 and 12 Pro as "the most powerful ‌iPhone‌ ever," highlighting the design, camera, 5G connectivity, and more. The spot features the songs "Gopher" by Yma Sumac and "Drumdown Mambo" from...

Apple today shared a humorous new privacy-focused iPhone ad in which people awkwardly overshare their personal information with strangers, such as their credit card number, login details, and web browsing history. On a bus, for example, a man loudly proclaims that he has browsed eight websites for divorce attorneys that day. And during dinner at a restaurant, a woman tells the other two...

Billie Eilish, Orville Peck, Megan Thee Stallion, and Anderson Paak are among the artists featured in a colorful new Apple Music ad shared on YouTube over the weekend. The video is titled "Worldwide," reflecting Apple Music's availability in 165 countries. "Apple Music brings you closer than ever to iconic artists, rising stars, new discoveries, and legendary entertainers," the video...

Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film that was captured by director Damien Chazelle, known for films like "La La Land" and "Whiplash." The nine minute short film was shot with an ‌iPhone‌ 11 Pro and all of the footage was captured in a vertical aspect ratio. Apple also included a behind the scenes look at how the film was...

Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada. Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape. "See the game like never before with Ultra ...

Apple today shared two new "Behind the Mac" videos on its YouTube channel, offering a look at how Macs can be used in creative workflows. The new videos feature photographer Tyler Mitchell and musician James Blake. Among the new additions to the series is a spotlight on New York photographer Tyler Mitchell. The video reveals how Mitchell shoots and edits his new portrait series using...

Apple today shared a funny video focused on the problems that people working from home have to deal with, including noisy children, chaotic schedules, communication issues, and more. The video focuses on showing off Apple products and their capabilities that can be useful when working from home, such as the ability to scan a document with an iPhone, mark up a PDF, Siri Reminders, and more.The...

Apple this morning shared a new video in its "Behind the Mac" series, which provides a look into the Apple tools used by musician James Blake to create his work. GRAMMY(R) award winner, James Blake, takes us into his home studio as he works Behind the Mac to put the finishing touches on his latest song, "Are you even real." Editing, looping, pitching, and layering the track in Logic Pro X on...