Apple Ads

Following the launch of Apple Music Classical, the first TV ad for the classical music streaming service has been released. The 30-second video features pianist Alice Sara Ott and conductor Karina Canellakis performing Beethoven's Piano Concerto No. 1. Apple Music Classical is now available to download on the App Store around the world. Apple highlighted the launch with a press release...

Apple today shared a new ad for the second-generation AirPods Pro on its YouTube channel. The one-minute video is focused on the second-generation AirPods Pro offering up to twice as much Active Noise Cancellation as the original AirPods Pro. Set to the song "Where Is My Mind?" by Tkay Maidza, the ad shows a woman wearing AirPods Pro as she walks through a busy city. With Active Noise...

Apple has shared a new "Hello Yellow" ad promoting the new Yellow finish that launched today for the iPhone 14 and iPhone 14 Plus. The ad features a mix of live action and animation and is set to the song "Le Banana Split" by Lio. The new color option gives the iPhone 14 and iPhone 14 Plus some renewed attention after the devices launched in September 2022. Pre-orders began on Friday, and...

Apple recently shared an iPhone 14 ad featuring former NHL stars P.K. Subban and Joe Thornton on its YouTube channel in Canada. In the video, the pair search for Subban's missing tooth on an outdoor ice hockey rink in the middle of the wilderness. Using their iPhones as flashlights, they appear to find Subban's tooth, but it wasn't his tooth after all and they continue their long night of...

Apple today shared a third Apple TV+ ad starring Timotheé Chalamet, with the actor again lamenting that he does not have an ‌Apple TV+‌ show or movie. In the "Ladybug" spot, Chalamet sits in a garden going through ‌Apple TV+‌ content and complimenting the actors that Apple has worked with. "Apple, you wound me," he says. "Clearly you understand art." "Beauty is such a fragile thing," he...

Apple today continued with its ongoing "Shot on iPhone" series, sharing a 30-minute film from Indian film director Vishal Bhardwaj. The movie was shot entirely on Apple's latest flagship smartphone, the iPhone 14 Pro. The short film, called "Fursat," is described as a "magical story about a man so obsessed with controlling the future that he risks losing what he holds most precious in the...

Apple is continuing on with its Apple TV+ ad campaign starring actor Timothée Chalamet, today sharing a new spot where Chalamet praises Apple's taste and laments that the TV+ streaming service is "missing someone" while staring at a portrait of himself. Chalamet uses an iPad to longingly look through various ‌Apple TV+‌ shows and movies, naming the high-profile actors and actresses that...

In celebration of Data Privacy Day on January 28, Apple has shared a short film in which actor Nick Mohammed from the hit Apple TV+ comedy series "Ted Lasso" learns about iPhone privacy features. Mohammed is accompanied by Von, who is an actual Specialist at Apple's Tower Theatre store in Los Angeles, according to Apple. In particular, the video highlights privacy features such as Mail...

Apple today shared a new iPhone 14 ad promoting Action Mode, a camera feature that was added to the latest devices. Action Mode provides additional stabilization when capturing video while moving, making it ideal for shots that would otherwise not be possible on a smartphone without specialized equipment. In the ad spot, a mother uses Action Mode to film her son in a race, running alongside...

Apple has "fully resumed" advertising on the Twitter social network, Twitter CEO Elon Musk said today during a two-hour Twitter Spaces chat highlighted by Bloomberg. Musk also confirmed that Apple is Twitter's largest advertiser. Just five days ago, Musk accused Apple of hating "free speech," "making moderation demands," and ceasing ad spending, causing a slew of press coverage about a...

Apple today shared a new ad titled "The Greatest" that highlights accessibility features available on the iPhone, iPad, Mac, and Apple Watch. Namely, the ad demonstrates the Door Detection, Sound Recognition, and Voice Control features on these devices. "At Apple, we believe accessibility is a human right," the video description says. "Innovative features like Door Detection, Sound...

Apple today released a new "Share the Joy" holiday ad highlighting the ability to share audio with AirPods Pro. The ad revolves around two people listening to the song "PUFF" by Bhavi and Bizarrap as they run around a city wearing AirPods Pro. Throughout the 90-second video, various objects and eventually the couple themselves vanish into a cloud of snow, as part of the holiday theme. Should ...

Apple today shared an ad titled "The Rescue" that demonstrates the iPhone 14's new Emergency SOS via Satellite safety feature in action. The video was first shared during Apple's September event for the iPhone 14, and it has now been shared on a standalone basis and will likely air as a TV commercial over the coming months. The dramatic video shows first responders boarding a helicopter and...

A new report has revealed internal disagreement within Apple, causing some employees who work on the company's ads business to raise concerns that showing more ads to iPhone users ruins the premium experience that's been long offered to its customers, The Information reports. The lengthy report by The Information takes a deep dive into how Apple's ads team operates and internal concerns that ...

Apple today shared a YouTube video that's designed to highlight the iPhone 14 Pro's camera capabilities, focusing specifically on Action Mode. Action Mode is designed to offer extra stabilization when capturing video while moving, making it ideal for fun shots that otherwise would not be possible without expensive equipment. Apple designed Action Mode to replicate the video quality you might ...

Apple is building a live television ad network in preparation for streaming Major League Soccer games, reports Bloomberg. Apple has agreed to expand its advertising as part of its deal with MLS. Back in June, Apple announced a 10-year partnership with Major League Soccer, which will see all matches streamed through the Apple TV app starting in 2023. Apple is now talking with advertising...

Apple today shared an Apple Fitness+ ad highlighting the new iOS 16.1 feature that allows iPhone users to access and use the subscription service without an Apple Watch. Since launch, Apple Fitness+ has required an Apple Watch in order to track workouts, with the fitness information collected by the Apple Watch shown on the television screen. With iOS 16.1, Apple began allowing ‌iPhone‌...

Apple today shared a new ad designed to highlight iPhone 14 Pro camera features that include the 48-megapixel Main camera, Action mode when capturing video, Cinematic mode for movie-like shots, and zoom options. In the spot, a filmmaker uses the ‌iPhone 14‌ Pro to shoot a series of action sequences, including a chicken running, a restaurant fight scene, a dance number, stop motion animation, ...

Apple today shared its first ad for the iPhone 14 Pro, highlighting new features like car crash detection, the upgraded rear camera system with a 48-megapixel main lens, and an always-on display with the new Dynamic Island feature. "iPhone 14 Pro comes with Crash Detection, a vital new safety feature that can detect a severe car crash and automatically call for help, even when you can't,"...

Apple today shared a new video ad promoting its Apple One subscription, which bundles several Apple services together for one monthly price. In the 30 second spot, Apple gives a quick rundown of the services that are included: Apple Music, Apple Fitness+, Apple TV+, Apple News+, Apple Arcade, and iCloud+. "What's in ‌Apple One‌? The best of Apple," reads the tagline at the end of the video. ...