Apple Ads

Apple today shared four new iPad Pro ads on its YouTube channel, which are focused on highlighting the features of the tablet and pointing out its benefits over a computer. Each of the four ads is 16 seconds in length and starts out with a tweet a user has shared, either about the iPad Pro itself or a situation where an iPad Pro would be useful. The first video opens with a person holding...

Apple today shared two new videos on its YouTube channel, again designed to promote the Portrait Mode feature that's unique to the dual-camera iPhone 7 Plus. Both videos are 15 seconds in length and show the Portrait Mode in action, with an explanation on how it blurs out the background for better portrait shots of people. Portrait Mode, introduced in iOS 10.1, uses a shallow...

On its Brazilian YouTube channel, Apple today posted a new video celebrating Carnival festivities in the country, which typically run throughout February and into March each year (via blogdoiphone). Apple is said to have made the video to highlight "the diversity, variety and freedom of expression of Carnival," as well as a way to continue its "Shot on iPhone" campaign, which has recently focused ...

Apple this morning shared two new iPhone ads on its YouTube channel, focused on highlighting the Portrait Mode feature available on the iPhone 7 Plus. Each 15 second ad explains how Portrait Mode works through blurring the background of a photograph to make a subject stand out. The ads include examples of images taken with Portrait Mode compared to images taken without Portrait Mode to make...

Apple today shared its latest Apple Watch Series 2 ad called "Close Your Rings — Catch, Swim, Play" on its YouTube channel. The 15-second spot encourages Apple Watch wearers to get moving and exercising to close their rings in the Activity app, be it by throwing a frisbee, swimming, or simply playing around. The ad is similar to the Apple Watch ad "Dance, Run, Rock" released last month, and...

Apple has introduced a new "Shot on iPhone" campaign called "One Night on iPhone 7" that will be on display in 25 countries starting today. Jennifer Bin sought to show a different perspective of Shanghai Apple enlisted a group of photographers to capture photos on one night—November 5, 2016—to showcase the low-light capabilities of the iPhone 7 and iPhone 7 Plus cameras. The photographers ...

Apple today shared three ads highlighting the newly-released AirPods on its YouTube channel. Two of the ads are focused on AirPod features, like Siri and instant pairing, and star dancer Lil Buck while the third ad is centered on showcasing the device's design. In "Pairing," Lil Buck simply flips open the AirPods charging case and watches them instantly pair with his iPhone 7. He then...

Apple today shared a new iPhone 7 Plus ad on its YouTube channel, highlighting the Portrait Mode feature exclusive to Apple's larger handset. In the ad, entitled "Take Mine", a young lady arrives at a Greek village to visit her grandmother. After greeting each other with open arms, the two women are seen sitting in a café, where the granddaughter uses a Rose Gold iPhone 7 Plus to take a...

Apple continues to position the Apple Watch as "the gift of go" with a new ten-second ad called "Go Swim" that shows an Apple Watch Series 2 being used in a backyard swimming pool. It is the seventh ad in Apple's "the gift of go" ad campaign for the Apple Watch this holiday shopping season. The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Surf," "Go...

Apple today released two new 10-second Apple Watch Series 2 fitness-oriented ads that once again position the device as "the gift of go." "Go Surf" shows an Apple Watch Series 2 being unboxed and used for surfing, while "Go Ride" shows the device being used for urban cycling. The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Play," "Go Run,"...

Apple has shared a new TV ad called "Frankie's Holiday" in time for the holiday season, accompanied with the tagline "open your heart to everyone." In the ad, Frankenstein's monster brings a package with ornaments to a town square and starts singing "Home for the Holidays" by Perry Como on his iPhone. While he initially shocks the large group of people in the town, a young girl urges...

Apple today shared a new television ad on its YouTube channel, designed to introduce people to the new Screen Effects feature in iOS 10. In the minute-long spot, a sole red balloon drifts through mountains, over the sea, and through hilly terrain to reach the city, where it's joined by hundreds of additional balloons floating through the streets. The shot pans to an iPhone user who receives a...

Apple has shared five new videos on YouTube today that promote healthy and active lifestyle choices, emphasizing the importance of a regular sleeping pattern, proper nutrition, taking moments to calm your mind, and staying active. The fifth video explains how these healthy habits are all connected. Apple Health - Sleep promotes the natural rhythm of going to bed at the same time and getting...

Apple today launched a new ad in its ongoing "Shot on iPhone" campaign, this one called "The Human Family." Using words from famous poet Maya Angelou, and spoken by her too, the commercial cycles through various photos and videos of user-submitted content, with the theme of family showcasing various people from around the world. The spot is set to be Apple's ad for the 2016 Olympic Games,...

Apple today debuted a new iPad Pro advertisement on its YouTube channel, pointing out all of the things the powerful tablet can do as a computer replacement. The 30 second spot features the iPad Pro and its accessories, the Apple Pencil and the Smart Keyboard. It features a demonstration of the Apple Pencil being used on the screen and it shows off a few iPad-specific multitasking features...

Apple is continuing on with its "Shot on iPhone" campaign, today uploading two new videos that are designed to showcase the photographic capabilities of the iPhone 6s and the iPhone 6s Plus. Each video, like other videos in the series, is approximately 15 seconds in length and is set to music. The first video features a young woman with her hair flowing in the wind, shot in slow motion to...

Apple today shared two new "Shot on iPhone" ad spots on its YouTube channel, highlighting the video capturing capabilities of the iPhone 6s and the iPhone 6s Plus. Both spots are 16 seconds in length and are accompanied by music, much like previous Shot on iPhone videos. In the first video, shot by Tim W., a close-up of an ant is shown crawling across sand while it carries a seed pod. The ...

Apple has changed the homepage of its French website to celebrate Bastille Day, with a few images that use the inspiration of the company's "Shot on iPhone" campaign as a basis for the country's national flag colors. Each blue, white, and red section cycles through a few photographs taken by French iPhone users and, like the traditional ad campaign, marks their photographer at the bottom of every ...

Advertising analytics company Ace Metrix has published its latest list of the top breakthrough ads in the second quarter, and Apple's behind the scenes "Timer" ad starring iconic Sesame Street character Cookie Monster earned fifth place. "Timer - Behind The Scenes" has been viewed over 3 million times on YouTube since the video was uploaded in early April. In the 90-second spot, Cookie...

Apple has shared a new television commercial called "Thank You Speech" starring actor Neil Patrick Harris. The new 30-second spot promotes hands-free Siri on iPhone 6s in a humorous tone. Harris asks Siri to read him his "thank you speech" while he stands in front of a mirror practicing with a hairbrush. The How I Met Your Mother star previously had a quick cameo in Apple's recent "Onions"...