Apple Ads

Apple today uploaded a pair of new iPad Pro-specific ads to its YouTube channel, each focusing on the advantages of owning the 10.5-inch or 12.9-inch iPad Pro. In the first video, a Twitter user asks, "What's sooo great about the Apple Pencil?" Apple responds that its stylus is just like a real pencil and that when users write on an iPad Pro, "there's basically no lag." In the second...

Apple tonight shared a new ad in its line of "Shot on iPhone" commercials, this one focused on iPhone users who have taken impressive photos and videos of vistas around the planet. Well-known astronomer Carl Sagan narrates the spot, reading out a few quotes from his book "Pale Blue Dot: A Vision of the Human Future in Space." The theme of the commercial focuses on reminding viewers about the...

Apple today shared the first two ads for the new iPad Pro, including the all-new 10.5-inch model just announced, on its YouTube channel. The 15-second spots are the latest in Apple's ongoing ad campaign that reads out actual Twitter complaints and then promotes the iPad Pro as a solution. In "a whole new kind of computer," Apple recommends the person purchase a new iPad Pro, which will...

Apple today shared a new "Contacts" ad on its YouTube channel as part of its ongoing "Switch to iPhone" campaign. The 15-second spot shows people jumping from "your phone" to "iPhone," with the tagline "it's that easy" and a link to Apple's new Switch website. The overhauled webpage promotes how easy it is for Android users to switch to iPhone using the free Move to iOS app on the Google...

Earlier this month, Apple launched a new "How to Shoot on iPhone 7" website and video series featuring short tutorials designed to help users take advantage of the camera features built into the iPhone 7 and the iPhone 7 Plus. As of yesterday, four new tutorial videos have been added to the site, including how to shoot a horizon, how to capture an intimate moment, how to convert to black and...

Apple today updated its YouTube channel with a series of Accessibility videos, highlighting the different ways the Accessibility features built into the iPhone and iPad are used to help people accomplish a range of tasks. In one video, for example, a sight impaired singer and drummer named Carlos Vasquez shares how he uses features like VoiceOver to promote his band on social media sites. Ca...

Apple today shared a new iPhone 7 Plus ad on its YouTube channel, once again promoting the Portrait Mode feature of its flagship device. The spot takes place in a barbershop, with photos from the iPhone 7 Plus used to advertise the shop's skills. Images captured with the iPhone are added to the storefront, drawing in more and more customers until there's a long line out the door. "In Portrait...

Apple today launched a new iPhone 7 video series entitled "How to Shoot on iPhone 7," featuring a range of tutorial videos that it's uploaded both to a new website and to its YouTube channel. There are five videos on YouTube, which are designed to teach iPhone 7 and 7 Plus owners how to use the camera on their devices to capture various types of photos, including panoramas, portraits, action...

Apple today released a new ad on its YouTube channel, highlighting the photographic capabilities of iPhone 7 Plus, including Portrait Mode. In the sweet new ad, entitled "The City," two people spot each other from across a crowded city street and then go on a series of adventures while using the iPhone 7 Plus's camera to capture their journey. The song "Sing to Me" by Walter Martin is...

Apple CEO Tim Cook today tweeted out a message as a means of celebrating National Sovereignty and Children's Day in Turkey, which will take place on April 23. Cook's tweet includes a picture of a few billboards that are up in Turkey, which showcase photographs taken by "young talents" within the country in order to celebrate the national holiday. Türkiye'de Ulusal Egemenlik ve Çocuk ...

Apple has uploaded four videos to its YouTube channel ahead of Earth Day on April 22, with each providing a crash course on environmental topics. In the solar farm video, Apple's environmental chief Lisa Jackson gives a crash course on how the company's 40-megawatt solar farms in China produce enough electricity for all of its offices and retail stores in the country, while leftover energy...

Apple has inked a deal with NBC that will see Saturday Night Live creating humorous commercial content that will air during commercial breaks on the show, reports Variety. The Saturday Night Live spot will promote Apple products, but it's not yet clear what kind of content the show will create for Apple. Saturday Night Live is also working with Verizon and plans to create a spot for the...

Apple today shared an all-new commercial focusing on the Apple Watch Series 2, in which the company encourages its users to "live bright" with the help of various features that its wearable provides. These include the new water resistance of Apple Watch Series 2, activity tracking, and the meditation reminders of Breathe. The new spot aligns with Apple's recent pivoting of the Apple Watch...

Apple today shared three new videos that are part of its ongoing iPad Pro advertising campaign, which features tweets from actual Twitter users complaining about problems that Apple suggests can be fixed with an iPad Pro. "Real problems... answered" is the campaign's tagline. All of the videos are 15 seconds in length, the ideal size for sharing on social media, where the spots have been...

Apple has uploaded a pair of new Apple Music ads called "Best British Male" and "Best British Female" to its YouTube channel in the United Kingdom. The 30-second spots, narrated by Beats 1 radio host Julie Adenuga, were aired during The BRIT Awards for pop music in the United Kingdom on February 22. The ads are in line with a report that said Apple is shifting its focus towards regional...

Apple tonight debuted an ad for its Home app on the Home app webpage on its site, showing off what users can with the HomeKit ecosystem. The ad is not yet on Apple's YouTube page, and is only available on Apple's website. The ad depicts a woman who uses the Home app to get through the day. When she wakes up, she tells Siri good morning, prompting Siri to tell the woman that her home is ready ...

Apple today shared a new video that's part of its latest iPad Pro advertising campaign, highlighting the Apple Pencil and the ability to sign documents right on the tablet without the need to print them. The 16-second video, like previous videos in the campaign, is based on a tweet that an actual Twitter user shared on the social network. While a real tweet is used, an actress plays the part...

Apple recently uploaded four new videos to its United Kingdom YouTube site, all of which focus on highlighting its latest accessory, the AirPods. Each of the four videos, which are between 16 and 17 seconds long, feature the AirPods positioned as musical notes set to music by UK artists. Featured artists include Lianne La Havas, Craig David, The 1975, and Marian Hill. Apple's...

As part of its ongoing "Shot on iPhone" advertising campaign highlighting the iPhone's camera, Apple today uploaded four videos that belong to its new "One Night" series. Each of the 15 second ads features a compilation of photos and videos captured on a single night in New York, Johannesburg, Shanghai, and Tokyo and set to music. Designed to showcase the low-light...

Apple's shift towards regionally-focused digital and social media campaigns, and away from translating broader TV-focused campaigns for global markets, has led to layoffs and reorganizational efforts at its longtime global advertising partner TBWA\Media Arts Lab, according to Adweek. The agency's translation and transcreation teams were naturally among those hardest hit by the downsizing,...