Apple Ads

Apple today shared its first series of HomePod ads on its official YouTube channel, titled Bass, Beat, Distortion, and Equalizer. The four 15-second clips show the word HomePod animated in various ways, with the actual speaker only appearing in brief flashes. Apple also highlights that the speaker is now available to order ahead of its February 9th launch across the United States, United...

Apple's Animoji are starring in two new ads Apple created for the Grammys, with Apple using the popular Animoji karaoke phenomenon to promote the iPhone X. The ads, shared by Apple on YouTube, feature the alien Animoji singing "Redbone" by Childish Gambino and the Animoji dog, fox, and poop singing "Stir Fry" from Migos. Other Animoji characters and emoji also make appearances in the two...

Apple shared a new video on its YouTube channel today that shows off selfies taken with the iPhone X. The 38-second video cycles through a collection of selfies taken by iPhone X owners using the smartphone's front-facing TrueDepth lens system and Portrait Lighting effects. The ad also includes poetry by Muhammad Ali. Portrait Lighting has been the focus of a few recent Apple videos,...

Apple has hired several data scientists from Silicon Valley Data Science, a consulting firm that offers data engineering and data science services, reports Bloomberg. A few dozen employees from Silicon Valley Data Science joined Apple in December and January to help the company better use its data to improve its advertising efforts. According to the Silicon Valley Data Science website, the...

Apple today has shared two new iPad Pro ads titled Augment Reality and Take Notes. The short 15-second clips, set to the song "Go" by Louis The Child, are part of a larger campaign ongoing since last year. The first ad focuses on how the iPad Pro can run augmented reality apps based on Apple's new ARKit platform for iOS 11. The second ad focuses on how the Apple Pencil can be used to...

Apple this afternoon uploaded a new iPhone X video to its YouTube channel, this time showing off the new Portrait Lighting mode on the iPhone X. In the 38-second video entitled "A New Light," Apple explains that Portrait Lighting offers studio quality lighting effects without the studio, while also showing off each of the different Portrait Lighting options. Portrait Lighting on iPhone X...

Apple this afternoon shared three new ads on its YouTube channel, all of which are quick clips that focus on select iPhone X features like Portrait Lighting and Face ID. The first video, "Opens with a Glance," displays the iPhone X with the words "Introducing the most unforgettable magical password ever created. Your face," before showing off a series of faces to demonstrate how the iPhone X...

Apple's short film "The Rock x Siri Dominate the Day" was the eighth most watched ad on YouTube around the world in 2017, according to Adweek. Adweek says the ad has been viewed more than 25 million times, although that figure is based on Apple's channel for India rather than the United States, where the video has amassed nearly 18 million views. With the views from all of Apple's...

Apple last year started displaying ads in the App Store when a user searches for a particular app as a way to provide developers with a way to improve app discovery via keyword search. Searching for a term like "to-do" or "calendar" or even something specific like "Tweetbot" surfaces ads that are purchased by developers. Starting today, Apple is expanding search ads with a new ad product...

Apple today uploaded several new iPhone X ads to its YouTube channel, highlighting a range of features like Face ID and Animoji. Apple's 38-second "Animoji Yourself" spot shows off "Animoji Karaoke," a phenomenon that kicked off shortly after the iPhone X launched. With Animoji Karaoke, the idea is to use Animoji to lip sync to popular songs, making it look like the Animoji are doing the...

Apple traditionally shares a touching holiday ad in November or December, and this year's spot, Sway, was uploaded to the company's YouTube channel this afternoon. The ad shows off both the iPhone X and the AirPods, featuring a woman dancing through a snowy city to the song "Palace" by Sam Smith. She runs into a partner, imagines sharing an AirPod with him, and the two of them go on to briefly ...

Apple today shared two new tutorial videos on its YouTube channel, walking users through the steps required to use the new Portrait Lighting feature on the iPhone 8 Plus. The first video focuses on how to shoot using Portrait Lighting, while the second video covers how to add Portrait Lighting effects when editing a photo. Like Apple's other tutorial videos, the two Portrait Lighting...

Apple has released a new ad showcasing the Portrait Lighting feature on the iPhone 8 Plus that lets users create dramatic studio lighting effects when shooting in Portrait mode. Titled "Portraits of Her", the ad features Shannon Wise of music group The Shacks walking along a sidewalk and singing the band's 2016 single "This Strange Effect" as the camera transitions through the Portrait...

Apple today uploaded several iPad Pro how to videos to its YouTube channel, focusing on new features that are coming to the iPad in iOS 11. Each video is just under a minute in length and all of the videos were made in the same style -- with two hands demonstrating new iPad functionality. There are six how to videos in total, covering the following features: mark up with Apple Pencil, multitask...

Apple today uploaded two additional videos in its series that stars Dwayne "The Rock" Johnson and Apple's personal assistant Siri, both of which are meant to show off Siri's range of functionality. In the first video, The Rock uses Siri to activate the HomeKit-connected lights in his gym, and in the second, he speaks in Mandarin, demonstrating Siri's ability to work with multiple languages. ...

Apple today uploaded three short 15 second ads in its "The Rock x Siri" series, with content that's primarily been pulled from the main three minute "The Rock x Siri Dominate the Day" video, which was originally released on July 23. Each video features The Rock interacting with Siri to set a reminder, take a selfie, and set a timer. The reminder video is new, while the selfie and timer videos...

Earth Day was over three months ago, on April 22, yet Apple today uploaded another quirky Earth Day video outlining the company's plan to ensure almost one million acres of forests are responsibly managed by 2020. The one-minute ad was shared on Apple's own YouTube channel today, and later tweeted by Apple's environmental chief Lisa Jackson. Apple's 2017 Earth Day video campaign began...

Apple has shared a new 60-second black-and-white Apple Music ad starring chart-topping American country singer Brantley Gilbert. According to publicity firm Big Hassle, the ad was shot over two days near the small village of Leiper's Fork, Tennessee. The video captures Gilbert on a motorcycle ride through the heart of rural America, while he praises the small town ethos that has helped him...

Apple today shared a new video called "A Portrait of Canada" on its YouTube channel for Canada. The 30-second ad is part of Apple's ongoing "Shot on iPhone" campaign, with an emphasis on Portrait Mode on iPhone 7 Plus. Apple highlighted the video on its Canadian website, describing it as "a portrait of Canada's inclusive spirit shot on iPhone, brought to life by three Canadian artists as...

Since May, Apple has been sharing a series of iPhone 7 photography tutorial videos both on a dedicated photography how-to website and its YouTube channel, and today, there are two new tutorial videos, this time featuring the Memories function in Photos. The two new videos walk users through customizing Memories in the Photos app and then sharing Memories on social networks. Each video is 40...