AAPL
By MacRumors Staff
AAPL Articles

Apple's Stock Price Experiencing Major Fluctuations Amid COVID-19 Coronavirus Outbreak
Apple's stock has been on a rollercoaster ride today since opening at $257.26, with shares rising as high as $278.41 within a span of a few hours before quickly plummeting as low as the $260s. At times, the price has swung by as much as $10 in both directions in a matter of minutes in what has been a volatile trading session.
Apple's stock is still down significantly from its all-time high...
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Apple Comments on iPadOS Future, Coronavirus, Apple TV+ and More at Shareholders Meeting
Apple's annual shareholders meeting took place this morning at the Steve Jobs Theater on the Apple Park campus, and while most of the focus was on shareholder proposals, Apple executives in attendance did have a few interesting tidbits worth sharing.
Shareholders meetings have limited space and shareholders need to register in advance to attend, but multiple people who were there shared...

Warren Buffett Sold Off $800 Million of AAPL Stock Last Quarter
Berkshire Hathaway sold $800 million in Apple stock over the last quarter, according to SEC filings published on Friday. Depending on when Warren Buffett's real estate company sold the 3.7 million Apple stock, it will have earned between $806 million and nearly $1.1 billion.
According to Business Insider, what might look like a massive sale is actually only a small portion of Buffett's...

Apple Now Worth More Than Germany's Entire DAX Stock Index
Apple's shares jumped 2 percent today in after-market trading, following the company's best reported quarter ever in terms of revenue and profit.
The tech giant's market capitalization has now grown to over $1.4 trillion, further cementing its place as the world's most valuable tech company. Only the Saudi Aramco oil company is worth more.
AAPL is currently hovering around $312 in...

Reminder: Apple to Announce Q1 2020 Earnings on January 28
As a reminder for anyone who may have missed the announcement during the holidays, Apple revealed that it will share its earnings results for the first quarter of its 2020 fiscal year on Tuesday, January 28.
The financial report should be released at 1:30 p.m. Pacific Time on that day as usual, followed by a conference call with Apple CEO Tim Cook and Apple CFO Luca Maestri at 2:00 p.m....

Apple Stock Sets New All-Time High, Closes at $300 Per Share
Apple shares today hit a new all-time high and reached a closing price of $300 following yesterday's New Year's holiday, marking significant growth over the course of the last year.
In early January 2019, Apple shares were at $144 after Apple lowered its revenue guidance for Q1 2019 by up to $9 billion, spooking investors.
iPhone sales in late 2018 and 2019 saw a major drop in China due...

Apple Shares Reach New All-Time High, But Saudi Aramco to Overtake as World's Most Valuable Company
Apple shares crossed the $269 mark in intraday trading today, setting a new all-time high for the company.
However, oil giant Saudi Aramco is set to overtake Apple as the world's most valuable company based on market cap after raising $25.6 billion in the world's biggest initial public offering ever, according to Reuters. The shares are expected to begin trading on the Saudi stock market on...

Apple Sets New Q4 Wearables Record in Every Market
Apple CEO Tim Cook today said that Apple set new fourth quarter revenue records for wearables in every market that it operates in thanks to strong sales of the Apple Watch, AirPods, and Beats headphones.
Cook said that Apple saw "amazing results" in the wearables, home, and accessories category with revenue hitting $6.5 billion. That's up from $4.2 billion in the year-ago quarter, which is...

Apple's Services Revenue Hits New All-Time High of $12.5 Billion in Q4 2019
Apple's services category, which includes iTunes, the App Store, the Mac App Store, Apple Music, Apple Pay, AppleCare, Apple Arcade, Apple News+ and more, is an important revenue driver for Apple amid flagging iPhone sales, leading Apple to focus more effort on its services category.
In the fourth fiscal quarter of 2019, Apple's services segment brought in $12.5 billion, up from $10.6 billion ...

Former Apple Lawyer Facing Criminal Charges for Insider Trading
Former Apple lawyer Gene Levoff, who was in charge of enforcing Apple's Insider Trading Policy, is facing criminal charges related to insider trading of Apple stock, reports CNBC.
Levoff was today indicted for insider trading, and he is facing six counts of security fraud and six counts of wire fraud. According to the U.S. government, Levoff used inside information from Apple, including...

Apple's Stock Sets New All-Time High
Apple shares are currently trading above the $234 mark on the intraday market, setting a new all-time high for the company. As noted by CNBC, the stock's previous all-time high was $233.47 in October 2018.
AAPL has surged nearly 10 percent over the past month, fueled in part by multiple reports indicating that iPhone 11 and iPhone 11 Pro sales have been better than expected so far in several ...

Apple to Announce Q4 2019 Earnings on October 30
Apple today updated its investor relations page to announce that it will share its earnings results for the fourth fiscal quarter (third calendar quarter) of 2019 on Wednesday, October 30.
The earnings results will offer up some insight into how well the iPhone 11, iPhone 11 Pro, and iPhone 11 Max did during their first week of availability, though Apple no longer breaks out iPhone unit...

Apple Disputes Goldman Sachs Analyst Report Claiming Free Year of Apple TV+ Will Impact Earnings
Goldman Sachs this morning cut its target price for Apple's stock from $187 a share to $165 a share, claiming Apple's plans to give away free access to its upcoming Apple TV+ service will cause a "material negative impact" on earnings because of how the accounting for the service will work.
Goldman Sachs' Rod Hall said that Apple would account for the one-year free trial as a combined...

Apple Becomes Trillion Dollar Company Again
Apple has regained its status as a trillion dollar company by market cap, which is its total outstanding shares multiplied by its stock price.
Apple achieved this milestone by hitting a stock price above $221.28 in intraday trading today, giving it a market cap slightly over $1,000,000,000,000 based on its 4,519,180,000 outstanding shares as of July 19, 2019, which the company disclosed in...

Apple's Stock Surges After U.S. Delays Additional 10% Import Tariff on Products Like Cell Phones and Laptops
Apple's stock has surged around five percent after the United States Trade Representative announced that an additional tariff of 10 percent on approximately $300 billion of Chinese imports will be delayed to December 15 for products such as cell phones, laptop computers, and monitors, per CNBC.
Moreover, the USTR said certain products are being removed from the tariff list based on "health,...

Apple Earnings Preview: All Eyes on Next Quarter's Guidance Ahead of New iPhones, Apple Card, and Apple TV+
Apple is set to report its earnings results for the third quarter of its 2019 fiscal year at 1:30 p.m. Pacific Time today.
The quarter began March 31, 2019 and ran through June 29, 2019, according to Apple's fiscal year accounting calendar.
Apple's guidance for the quarter from April 30:revenue: $52.5 billion-$54.5 billion
gross margin: 37-38 percent
op. ex.: $8.7 billion-$8.8 billion
o...

What to Expect From Apple's Second Quarter Earnings Results Today
Apple is set to report its earnings results for the second quarter of its 2019 fiscal year at 1:30 p.m. Pacific Time today.
The quarter began December 30, 2018 and ran through March 30, 2019, according to Apple's fiscal year accounting calendar.
Apple's guidance for the quarter from January 29:revenue between $55 billion and $59 billion
gross margin between 37 percent and 38 percent
op....

18 Key Takeaways From Apple's First Earnings Call of 2019
Apple yesterday reported its earnings results for the first quarter of the 2019 fiscal year. Apple's CEO Tim Cook and CFO Luca Maestri then went on a conference call with analysts to discuss the results. Key takeaways are below.
Revenue of $84.3 billion. For financial details, see our earnings report coverage.
1.4 billion active devices at end of quarter.
Apple Music now has over 50...

Apple to Announce Earnings Today Following First Revenue Warning in 16 Years, End of Unit Sales Reporting
Apple is set to report its earnings results for the first quarter of its 2019 fiscal year at 1:30 p.m. Pacific Time today.
The quarter began September 30, 2018 and ran through December 29, 2018, according to Apple's fiscal year accounting calendar.
Apple issued a rare earnings warning for the quarter on January 2, its first in over 16 years. The revised guidance is as follows:revenue of...

AAPL Stock Recoups Losses Incurred After Tim Cook Slashed Apple's Revenue Guidance
AAPL shares are currently trading above the $157 mark on the intraday market, recouping virtually all losses incurred since Apple CEO Tim Cook slashed Apple's revenue guidance by up to $9 billion for the first quarter of its 2019 fiscal year.
AAPL closed at $157.92 on January 2, immediately prior to Cook revealing the shortfall in an after-hours letter to shareholders, and is now trading...