Eric Slivka

Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.

An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.

Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.

Eric Slivka's Articles

phil schiller

Reuters Pulls Story on Phil Schiller's iPhone Comments Following 'Substantial Changes' to Source Article [Updated]

Friday January 11, 2013 5:41 am PST by
Yesterday, a report from the Shanghai Evening News including comments made by Apple marketing chief Phil Schiller about Apple's refusal to build "cheap" devices was widely re-reported throughout both the Apple-focused rumor scene and in mainstream media. Schiller's comments were viewed by some as a direct rebuttal to recent rumors from The Wall Street Journal and Bloomberg that Apple is...
luca maestri

Xerox CFO Luca Maestri Joining Apple as Corporate Controller

Friday January 11, 2013 5:16 am PST by
Xerox today announced that Chief Financial Officer Luca Maestri is leaving the company to take the position of Corporate Controller at Apple. The move will be effective February 28."Luca is a stellar finance executive whose contributions have brought great value to the transformation of Xerox into a services enterprise,” said Ursula Burns, Xerox chairman and chief executive officer. "He's...
schiller iphone 5

Phil Schiller Says Apple Wouldn't Sacrifice Quality for Market Share in a Cheaper iPhone

Thursday January 10, 2013 9:41 am PST by
Apple marketing chief Phil Schiller is accompanying CEO Tim Cook on his trip to China, and the Shanghai Evening News has published an interview [Google translation] with Schiller in which he addresses recent rumors of a cheaper iPhone. The report was first brought to our attention by Macerkopf.de, but The Next Web has since obtained a better translation and confirmed with Apple that the report...
imac 27 display 2012

Yields of 27-Inch iMac Displays Expected to Improve Next Month

Thursday January 10, 2013 8:58 am PST by
Apple's 27-inch iMac continues to be in short supply, with Apple quoting 3-4 week shipping estimates for new online orders, compared to shorter but still substantial 7-10 day estimates for the smaller 21.5-inch models. Even before launch, the new iMac was projected to be in short supply into 2013, due in large part to issues with Apple's new display assembly process that includes laminating the...
hp logo

Steve Jobs' Efforts to Support Ousted HP CEO Mark Hurd and Protect HP's Legacy

Thursday January 10, 2013 6:46 am PST by
As part of an extensive look at HP and whether CEO Meg Whitman will be able to turn the legendary computer company around, Bloomberg Businessweek shares an anecdote revealing how Steve Jobs reached out to ousted HP CEO Mark Hurd in 2010 both to provide support and to offer assistance with repairing Hurd's relationship with HP in an unsuccessful effort to prevent the company from entering a...
amazon autorip

Amazon Launches 'AutoRip', Offering Free Digital Versions of Purchased CDs

Thursday January 10, 2013 6:02 am PST by
Seeking to enhance its profile among music buyers, Amazon today announced the launch of AutoRip, a new service that offers customers who purchase physical CDs through Amazon free digital copies of their purchases through Amazon Cloud Player. The service is also retroactive, meaning that customers who bought any of the thousands of eligible CDs through Amazon since 1998 will automatically find...
cook miit jan13

Tim Cook Meets with China Mobile to Discuss 'Cooperation', Shares Thoughts on Chinese Markets

Thursday January 10, 2013 5:39 am PST by
As speculated following his arrival in China earlier this week, Apple CEO Tim Cook has met with representatives of China Mobile, the world's largest carrier. Reuters notes that the two sides discussed "cooperation", but no additional information on the status of long-running negotiations over the iPhone have been revealed."In the morning, Apple's CEO Tim Cook visited China Mobile's headquarters. ...
apple thunderbolt cables

Apple Revamps Thunderbolt Cable Lineup with Lower Pricing, Shorter Cable Option

Wednesday January 9, 2013 12:35 pm PST by
As noted by 9to5Mac, Apple today revamped its Thunderbolt cable lineup, dropping the price of the existing 2-meter cable from $49 to $39 and adding a new 0.5-meter cable priced at $29. Thunderbolt cables remain relatively expensive due to the electronics included inside the cables to manage the multiple protocols supported by the standard. The complexity and expense has both slowed deployment ...
pebble watches

Pebble Smart Watch to Begin Shipping January 23

Wednesday January 9, 2013 8:35 am PST by
Popular Kickstarter smart watch project Pebble, which broke records by raising over $10 million in its funding push, has announced at CES today that the device will begin shipping to Kickstarter backers on January 23. With over 85,000 orders placed, it will take approximately 6-8 weeks to fulfill the Kickstarter orders, after which the watch will be available for general sale. Image from Eng ...
anobit

Former Anobit CEO Discusses Acquisition by Apple, Contrasts Cultures of Apple and Intel

Wednesday January 9, 2013 8:03 am PST by
Just over a year ago, Apple acquired Israeli flash memory firm Anobit, and now that Anobit founder and CEO Ariel Maislos has left the company to start his next venture he has been able to share some details on his experiences with Apple. ZDNet covers an interview with Maislos at a recent meeting of the Israel Semiconductor Club, an event where Maislos shared details about how the acquisition came ...
iphone 5 black white

T-Mobile USA Planning to Offer iPhone and End Subsidies Within 3-4 Months

Wednesday January 9, 2013 5:36 am PST by
Following up on yesterday's report about T-Mobile USA already having 1.9 million iPhones operating on its network as it moves toward a launch of official sales later this year, Reuters reports that the carrier should begin selling the device within the next 3-4 months. T-Mobile is planning a similar timeframe for its move to end device subsidies in favor of installment plans and lower monthly...
t mobile usa logo

T-Mobile USA Now Supporting 1.9 Million iPhones, Adding 100,000 Per Month

Tuesday January 8, 2013 12:40 pm PST by
Ahead of its previously announced plans to begin officially offering Apple mobile devices such as the iPhone sometime this year, T-Mobile USA has have already seen its customers bring 1.9 million iPhones onto the carrier's network. The number, which was noted by TmoNews, is growing by 100,000 devices per month.With the numbers [T-Mobile CEO John] Legere mentioned, it’s easy to imagine that...
iphone5mod translucent iphone 5

iPhone5mod Launches Translucent Mod Kit in Seven Colors for iPhone 5

Tuesday January 8, 2013 7:47 am PST by
iPhone5mod continues to launch both unofficial Lightning accessories and other interesting products for iPhone owners, and the company today has announced its Translucent Mod Kit for the iPhone 5. The kit includes an entire set of parts to turn an iPhone 5 translucent on the rear and sides, offering users willing to disassemble their devices a rather unique look. Due to high cost and...
galaxy note ii iphone 5

Apple Launching Larger, Low-Cost iPhone for Emerging Markets Late This Year?

Tuesday January 8, 2013 6:01 am PST by
Digitimes reports that Apple is planning to launch a new low-cost iPhone during the second half of this year, targeting emerging markets such as China with a new design and larger display.Apple will roll out a low-cost version of the iPhone for China and other emerging markets in the second half of 2013, according to supply-chain sources. Some sources claimed that they have seen the sample of...
attlogo375wide

AT&T Pre-Announces 'Best-Ever' iPhone Sales in 4Q 2012

Tuesday January 8, 2013 5:51 am PST by
Ahead of its official earnings release for the fourth quarter of 2012 later this month, AT&T today announced that it sold over 10 million smartphones during the quarter, including "best-ever" sales of both iPhone and Android devices.“We had another incredible quarter of smartphone sales as the mobile Internet continues to drive strong growth in wireless,” said Ralph de la Vega, president and...
apple store wangfujing

Tim Cook Heads Back to China as Retail Presence Nearly Doubles

Tuesday January 8, 2013 5:38 am PST by
Bloomberg reports that Apple CEO Tim Cook is in the midst of a return trip to China, some ten months after his last trip to meet with government and business leaders.Cook today met Miao Wei, head of the Ministry of Industry and Information Technology, to talk about the development of China’s information technology industry, global mobile communications and Apple’s business in China, according ...
belkin thunderbolt express 2013 1

CES 2013: Belkin Drops eSATA Support for Upcoming Thunderbolt Express Dock, Cuts Price Back to $299

Monday January 7, 2013 11:17 am PST by
Way back in September 2011, Belkin quietly showed off a prototype of its Thunderbolt Express Dock, a desktop docking station offering users a broad array of connectivity options through a single Thunderbolt cable. By CES 2012, the product had evolved in design and received a September 2012 launch date with a $299 price tag. By June of last year, Belkin had decided to add USB 3.0 and eSATA...
griffin powerdock 5

CES 2013: Griffin PowerDock 5 Charges and Organizes Up to 5 iOS Devices

Monday January 7, 2013 7:58 am PST by
Griffin yesterday announced (via Engadget) the forthcoming launch of its PowerDock 5, a $99.99 charging station that organizes up to five iOS devices in the space otherwise taken up by one iPad laid flat.PowerDock 5 is the ultimate space-saving, countertop charging and storage solution for up to 5 iPads. Designed for convenience and efficiency, PowerDock 5 contains five charging bays large enough ...
apple retail specialist ipad

A Look at Apple's Possible External and Internal Options for Next Retail Chief

Monday January 7, 2013 6:47 am PST by
With retail chief John Browett having departed Apple just months after his arrival, the company clearly acknowledged that he was not a good fit for the company. Browett's departure was preceded by staffing controversy within the company's retail division amid reports that Browett's focus on profits over customer satisfaction was having a negative impact on both employees and customers....
apples app store icon o

Apple Announces 40 Billion App Store Downloads, Nearly 20 Billion in 2012

Monday January 7, 2013 4:42 am PST by
Apple today announced that the App Store has reached another milestone, passing 40 billion downloads since its launch in 2008. The pace of downloads continues to accelerate, with nearly half of those downloads coming in 2012. Apple now has 500 million user accounts for the App Store, and set a record with over two billion downloads during the month of December.“It has been an incredible...