Eric Slivka
Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
Eric Slivka's Articles
A Brief First Look at Apple's New 16 GB iPod Touch
Following yesterday's introduction of a new entry-level fifth-generation iPod touch with 16 GB of storage and lacking a rear camera, Apple's retail stores began carrying the device today. Australian Ben Pasternak was one of the first to purchase the new iPod touch, and he has posted a brief video overview of it.
While the body design is nearly identical to the existing fifth-generation iPod...
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Apple Cuts Education Pricing on Non-Retina 13-Inch MacBook Pro, Now Starts at $999
Alongside today's introduction of a new stripped-down 16 GB iPod touch, Apple has also reduced pricing for educational customers on its 13-inch non-Retina MacBook Pro. The prices have been cut by $100 for both the low-end and high-end stock configurations, bringing pricing down to $999 and $1299 respectively. The new prices on both models are $200 below Apple's standard retail pricing....
Apple Reaches Milestone of 100 Million iPod Touch Units Sold
Following today's launch of a new stripped-down 16 GB fifth-generation iPod touch, The Loop reports Apple has disclosed that the company has reached a milestone for the device with over 100 million units sold since its launch in 2007.In addition to launching a new model of its iPod touch on Thursday, Apple told me this morning that it has sold more than 100 million units of the iPod touch since...
San Francisco Mayor to Take Another Look at Apple's Proposed Union Square Store Following Criticism
Earlier this week, the San Francisco Chronicle addressed some criticisms of Apple's proposed flagship store for the city's Union Square retail district, a store that would replace the current flagship a few blocks to the south. While the announcement of Apple's plans several weeks ago had been accompanied by glowing remarks from city politicians, critics have pointed to a long blank wall along...
Apple Launches New 16 GB iPod Touch With No Rear Camera for $229
Apple today made a quiet update to its iPod touch lineup, launching a new 16 GB fifth-generation model without a rear camera for $229. The new iPod touch, which is only available with a black front and silver back, replaces the fourth-generation iPod touch that Apple had continued to offer since the introduction of new models late last year. The new model is available now in Apple's online store...
Apple Announces 2013 iTunes Festival in London Scheduled for September
Apple today announced that it will once again hold its monthlong iTunes Festival in London this year, with 30 nights of concerts at The Roundhouse during the month of September. The full schedule of performances is yet to be announced, but Apple has revealed that the lineup will include Justin Timberlake, Thirty Seconds to Mars, Jack Johnson and Jessie J.“This year’s iTunes Festival is the...
Live: Tim Cook's Interview at D11 Conference
MacRumors will be providing live coverage of Apple CEO Tim Cook's interview with Walt Mossberg and Kara Swisher at D11: All Things Digital this evening in Rancho Palos Verdes, California. The interview begins at 6:00 PM Pacific Time / 9:00 PM Eastern Time. Tonight's session marks Cook's second consecutive appearance at D and should offer some insight into Apple's business, although Cook is...
Apple's Plans for New Flagship San Francisco Store Receiving Criticism
Earlier this month, Apple filed plans for a relocated flagship retail store in San Francisco, proposing to close its existing store at 1 Stockton Street in favor of the new store three blocks north directly on Union Square. The filing was accompanied by a press release from city officials touting the project:“Apple’s new store is quite simply incredible,” said Mayor Lee. “San Francisco is ...
Tim Cook Live on Stage at D11: All Things Digital Tonight
As announced late last month, Apple CEO Tim Cook will sit down today for an opening session interview at the D11: All Things Digital conference in Rancho Palos Verdes, California. The session will kick off at 6:00 PM Pacific Time / 9:00 PM Eastern Time tonight, and MacRumors will be covering his interview as it happens.
Cook participated in the event for the first time last year with a 100-minu...
Tablet Market Projected to Surpass Notebooks in 2013, Total PC Market in 2015
Research firm IDC today released new projections showing that the firm expects tablet shipments to surpass shipments of notebook computers in 2013, marking a significant shift in how consumers approach portable devices. IDC projects that the strong growth of tablets will continue into the future, allowing tablets to overtake the entire PC market in 2015."What started as a sign of tough economic...
iPhone 5S Display Rumored to Carry Twice as Many Pixels as iPhone 5
Chinese site WeiPhone.com reports [Google translation, via Unwired View] that Apple will make a significant change to the display of the iPhone 5S, doubling the number of pixels to roughly 1.5 million. The device will reportedly also see a narrower bezel, although it is unclear exactly how that would be achieved.According to sources, iPhone 5S (or iPhone 6) or to have a more narrow screen frame,...
Sketchy Rumor Claims Apple Launching 12.9-Inch 'iPad Maxi' in Early 2014 to Target Ultrabooks
Korean site ETNews.com reports [Google translation, via Unwired View] that Apple is working on a new, larger iPad with a display measuring 12.9 inches diagonally, compared to the 9.7-inch display on the current full-size iPad. The larger iPad, which the site apparently in all seriousness says would be called "iPad Maxi", would launch in the first half of 2014 and be intended to target the...
Foxconn Seeks to Offset Slowing Apple Growth With Software and Licensed Apple Accessories
Earlier this month, we noted that Apple's primary manufacturing partner Foxconn/Hon Hai has been seeking to diversify its business, an effort in large part intended to offset slowing growth for Apple's products. One aspect of that effort has been a focus on televisions, with some suggesting that the work could bring benefits for Apple's rumored television set.
The Wall Street Journal now...
EU Regulators Questioning Carriers Over Apple's iPhone Contract Demands
Back in March, we reported that European Union regulators were beginning to take a look at Apple's contracts with carriers, questioning whether Apple's strict terms regarding sales commitments and other factors have amounted to anti-competitive behavior.
Financial Times now reports that the EU is ramping up its interest in Apple's policies, sending out questionnaires to the carriers in order ...
Working Apple 1 Computer Sells for Record Auction Price of $671,400
The New York Times reports that a working Apple 1 computer has sold at auction in Germany for a record $671,400, breaking the previous mark of $640,000 set last November at the same auction house. That November record has eclipsed an earlier record of $375,000 set less than six months earlier.
The high prices paid for the machines seem to be explained by the combination of scarcity, a...
Apple Slashes Prices on Refurbished iPad Mini and iPad 4 Models
Apple today significantly reduced prices on refurbished models of the iPad mini and fourth-generation iPad, with all models now carrying approximately 15% discounts relative to brand-new units.
iPad mini
- 16 GB Wi-Fi: $279, down from $299 previously and $329 brand-new
- 32 GB Wi-Fi: $359, down from $389 previously and $429 brand-new
- 64 GB Wi-Fi: $439, down from $489 previously and...
More Details on Jony Ive's Flat iOS 7 Design: Heavier on Black and White
9to5Mac shares more details on Jony Ive's redesign for iOS 7, noting that not only will it bring a flatter look to the operating system but also more emphasis on black and white design elements.Sources have described iOS 7 as “black, white, and flat all over.” This refers to the dropping of heavy textures and the addition of several new black and white user interface elements. [...]
For...
AT&T's GoPhone Prepaid Brand to Gain iPhone and LTE/HSPA+ Support Tomorrow
MacRumors has learned that AT&T's GoPhone prepaid wireless brand will be undertaking a significant expansion of its services starting tomorrow, offering support for AT&T's fastest LTE and HSPA+ data networks for the first time and also adding official support for the iPhone.
Until now, GoPhone has allowed iPhone users to sign up for service, but without cellular data access. With the changes...
Apple's Tight Control Over Components Keeping iPhone 5 Repair Costs High
MarketWatch takes a look at the state of the repair industry for the iPhone 5, noting that costs for display replacements remain very high eight months after the device's launch in the United States. The report points to Apple's tight control over components as being the major contributor to high costs, even as the device's new design makes it simpler to replace the display than on previous...
Shazam for iPad Rebuilt as Universal App With Background Auto-Tagging and More
Shazam was one of the early App Store success stories, offering users the ability to easily identify music by capturing a snippet of the song and matching it against a database to provide title and artist information. The service has since expanded to integrate with the iTunes Store, YouTube, lyrics, and more, with TV shows and ads even adopting Shazam to allow users to easily learn more about...
