Eric Slivka
Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
Eric Slivka's Articles
Apple Projected to Set New March Quarter Record with 42 Million iPhones Shipped
Apple appears poised to continue its string of setting new year-over-year records for quarterly iPhone sales, based on new data from Morgan Stanley analyst Katy Huberty. According to Huberty's "AlphaWise" smartphone tracker, Apple is on track to ship 42 million iPhones during the January-March quarter, topping the March quarter record of 37.4 million iPhones set last year. Morgan Stanley's...
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Apple CEO Tim Cook Calls New 'Haunted Empire' Book 'Nonsense'
Yesterday, we highlighted Haunted Empire, a new book from former Wall Street Journal reporter Yukari Iwatani Kane examining the transition Apple has undergone with the death of Steve Jobs. While the book includes a few interesting tidbits, our view was that Kane had selected anecdotes to support a predetermined conclusion that Apple is in decline. With the book debuting today, Apple CEO Tim...
8 GB iPhone 5c Intended to Boost Mid-Tier Markets Where LTE Is Growing
With today's launch of a new 8 GB iPhone 5c, much discussion has been centered around the observation that the new model is available in only a handful of countries: the UK, France, Germany, Australia, and China. In a statement to Re/code, Apple reveals that its strategy is to offer a lower-cost option that is compatible with LTE networks in countries where those networks are seeing rapid growth....
8 GB iPhone 5c Packaging Label Shown in New Photo
Following reports this morning claiming that Apple is introducing an 8 GB iPhone 5c tomorrow, Engadget has received a photo of what is said to be the label from the device's packaging. The label is from a blue 8 GB iPhone 5c and carries a new part number of MG902 to go along with with the existing A1507 model number that is used on iPhone 5c devices sold in Europe and the Middle East for...
ACC and Campus Insiders Launch New College Sports Apple TV Channel
The Atlantic Coast Conference and college sports site Campus Insiders have teamed up to launch a new "ACC Sports" channel for the Apple TV today, offering video highlights, features, and other clips related to the conference's 15 member schools. A separate Campus Insiders tab within the app includes a smaller amount of content from other college athletic conferences around the country. The...
Apple Reportedly Launching 8 GB iPhone 5c Tomorrow
Apple is planning to release a new 8 GB version of the iPhone 5c tomorrow, according to an alleged note to retailers from Vodafone's O2 unit in Germany shared by Caschys Blog [Google Translate]. The legitimacy of the note is unverified, but German site iFun reported a similar tip [Google Translate] just a few minutes later and several tipsters have even reported to MacRumors that shipments of the ...
'Haunted Empire' Profiles Apple After Steve Jobs as a Company on the Decline
Former Wall Street Journal reporter Yukari Iwatani Kane's highly anticipated book, Haunted Empire: Apple After Steve Jobs, debuts tomorrow with the goal of examining Apple's transition following the death of Steve Jobs. While the book includes some interesting tidbits such as Jobs' comments on TV at a 2010 company retreat, Haunted Empire will likely not sit well with many Apple fans given...
Aftermarket CarPlay Support Faces Technical Hurdles, Uncertain Future
While a recent report from a customer service representative indicated that Pioneer was exploring the possibility of bringing support for Apple's new CarPlay iPhone vehicle integration to third-party dashboard systems and Mercedes-Benz acknowledged efforts to bring extend support to its own older vehicles, it appears that full support will take some time to appear given challenges involved in the ...
Apple's A8 Chip Production for iPhone 6 Underway at TSMC
Apple's new chip partner Taiwan Semiconductor Manufacturing Company (TSMC) has begun production on the next-generation A8 chip destined for the iPhone 6 later this year, according to a report [Google Translate] from Taiwan's Commercial Times picked up by AFP.The world's leading contract microchip maker last month started producing the A8 chip, which is tipped to power the expected iPhone 6, the...
Apple Working to Expand Siri's Third-Party App Integration for iWatch
As Apple continues work on its much-rumored iWatch, the company is placing a significant focus on expanding Siri's ability to interface with third-party apps, according to a report from The Information summarized by TechCrunch. With input methods for the iWatch limited due to the device's size, Siri's voice capabilities may be one of the best tools for Apple to leverage, and that means...
New Demo Videos Show CarPlay in Action as Apple VP Greg Joswiak Attends Ferrari Launch
Following yesterday's announcement of Apple's new CarPlay iOS vehicle integration and the release of promotional materials from launch partners Volvo and Mercedes-Benz, more details are arriving today with Apple participating in Ferrari's launch at the Geneva Motor Show. Ferrari chairman Luca di Montezemolo and Apple vice president Greg Joswiak at Ferrari booth As shared by macprime.ch [Google...
CarPlay Shown Off in New Promo Video from Volvo, Wi-Fi Connections Coming Soon
Following this morning's announcement from Apple that it will officially begin rolling out its "CarPlay" iOS vehicle integration with Ferrari, Mercedes-Benz and Volvo on board as the first launch partners this week, Volvo has published its own press release announcing the launch. Volvo's promotional materials include a new video briefly showing off CarPlay in action. Volvo also goes a step...
Apple Targeted 'CarPlay' Trademark Protection Beginning in May 2013
As part of Apple's announcement earlier today regarding the launch of its new iOS vehicle integration at the Geneva International Motor Show, the company revealed that it has rebranded the feature from "iOS in the Car" to "CarPlay". Curious about whether Apple had previously sought to protect the CarPlay name with a trademark application, MacRumors has investigated the situation and determined ...
Apple Retail Stores Pushing Sales of Current Apple TV with $25 iTunes Gift Card Offer
With rumors of a new Apple TV set-top box swirling, Apple's brick and mortar stores have launched a one-week promotion offering customers who purchase the current model a $25 iTunes Store gift card, reports 9to5Mac. The promotion naturally sparks speculation that Apple is trying to clear stock of the current model ahead of new hardware. A recent report from Bloomberg claimed, however, that...
Soundgarden Added to SXSW iTunes Festival Lineup
Apple today announced that it has added Soundgarden to the concert lineup for its new iTunes Festival at SXSW in Austin, Texas next month [iTunes Store]. Soundgarden will headline the March 13 concert, with supporting acts yet to be announced. As noted by The Loop, Soundgarden will play its landmark Superunknown album in its entirety, celebrating 20 years since the album's release. An...
Apple Sapphire Deal with GT to Hit Full Production Beginning in 2H 2014
GT Advanced Technologies, Apple's partner in a new sapphire plant in Arizona, today announced earnings for the fourth quarter of 2013 while also providing a forward look at what will be a "transformational" year for the company. The company's comments help put into perspective just how large the deal with Apple is, with significant ramping heading into the second half of this year and into 2015."O...
'Rogue' Series6XT Graphics for Future iOS Devices Detailed
Back in January, Imagination Technologies announced its next-generation Series6XT graphic architecture, providing a glimpse at the graphics capabilities likely to make their way into Apple's future A-series chips. Apple, a minority investor in Imagination Technologies, has used the company's integrated graphics since the original iPhone back in 2007, with Apple's latest A7 chip using the G6430...
Tim Cook Honors Steve Jobs' 59th Birthday: 'Details Matter, It's Worth Waiting to Get It Right'
Today marks what would have been Steve Jobs' 59th birthday, and Apple fans around the world are once again remembering the Apple co-founder and CEO more than two years after his death. Apple CEO Tim Cook is unsurprisingly one of those remembering Jobs today, and Cook has acknowledged the day in a pair of Tweets honoring Jobs and vowing to continue "the work he loved so much". Remembering ...
Intel's Processor Roadmap Leaves Uncertainty for Apple's 2014 Mac Updates
With Apple's Mac lineup beginning to show signs of aging, consumers are no doubt starting to wonder when they can expect updated models to hit the market. Apple's product update cycles are in large part driven by availability of new processors, so it pays to take a look at Intel's roadmap to see what might be coming when to give Apple new options for upgrades. The MacBook Air is currently the ...
Apple Registers New '.Technology', 'Applestore.berlin' Domain Names
The land rush on new generic top-level domains (gTLDs) continues this week, and Apple has once again staked its claim to some of new domains being made available to the public. The most relevant new gTLD for Apple is ".technology", and the company has moved to secure several variants related to its products: - apple.technology - ipad.technology - iphone.technology - mac.technology This ...
