Eric Slivka
Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
Eric Slivka's Articles
Google to Take on Apple in Health and Fitness Tracking with 'Google Fit'
Just weeks after Apple announced its Health app for iOS 8 and corresponding HealthKit platform for allowing developers and accessory manufacturers to tie into the system, Google will apparently be making a similar announcement at its Google I/O conference. According to Forbes, Google's new "Google Fit" service will perform a similar function to HealthKit, aggregating data from fitness trackers...
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TouchPal Demos Gesture Keyboard with Sliding Input for iOS 8
One of the major iOS 8 announcements at last week's Worldwide Developers Conference was support for systemwide third-party keyboards, and a number of prominent keyboard developers have announced their intention to support iOS. Fleksy was the first to share a photo of its keyboard running on iOS 8, and today TouchPal has posted a video of its keyboard in action. TouchPal's video shows its...
Taiwanese Star Jimmy Lin Gaining Attention for iPhone 6 Mockup Photos
Taiwanese media star and race car driver Jimmy Lin has once again surfaced showing what he seems to be passing off as a legitimate iPhone 6, although the device is more likely to be one of many physical mockups seen in recent months. Lin has a history of such postings, having shared what he claimed was a mini iPad back in 2010 two years before the real iPad mini debuted, what was clearly an i...
Apple's Advertising Revamp Include Plans for In-House Team of 1,000 Employees
Last week, it was reported that Apple has begun producing some of its television ads internally rather than relying on longtime partner TBWA, and now Ad Age has an extensive look at the company's evolving ad strategy that is seeing much more work being brought in-house.Amid criticisms that it has failed to innovate, Apple is increasingly taking marketing into its own hands. It's madly building an ...
Apple's December FDA Meeting Addressed 'Moral Obligation' for Health, Sensor Innovation, and Regulation
Last December, several Apple executives led by Senior Vice President of Operations Jeff Williams traveled to Washington, DC to participate in a meeting with Commissioner Margaret Hamburg and other representatives of the U.S. Food and Drug Administration (FDA). While the topic of the meeting was listed only as "Mobile Medical Applications", speculation fueled in part by the presence of Michael...
Costco Preparing to Begin Selling iPhone and iPad as iTunes Store Gift Cards Return [Updated]
Back in late 2010, Apple and warehouse club chain Costco parted ways, ending a relationship that had seen Costco carrying iPods and iTunes Store gift cards. The two companies now appear to have patched up their differences, reaching an agreement that will see the second largest retailer in the U.S. begin carrying the iPhone and cellular iPads through its wireless kiosks. The news comes via...
Tim Cook Seeking 'Friendlier, More Approachable Face' for Apple with New PR Chief Hire
With the retirement of Apple's longtime public relations chief Katie Cotton having become official as of May 30, the company is now looking for her successor. according to Re/code, Tim Cook is personally overseeing the search and is seeking some external candidates who could put a "friendlier, more approachable face" on the company even as Apple has several in-house candidates who could step into ...
Target Offering Non-Retina Wi-Fi iPad Mini for $199 In-Store for Father's Day
As part of its Father's Day promotional push, Target is offering the 16 GB non-Retina Wi-Fi iPad mini for just $199 in either white or space gray, a savings of $100 over Apple's standard pricing. The offer is only valid in-store, although customers can purchase online for store pickup. Quantities do, however, appear to be very limited, as most stores are currently showing no available stock. ...
Transit Directions Icon for iOS Maps Briefly Shown in Apple WWDC Session Slides
While improvements such as transit directions had been part of the early rumors for iOS 8, a follow-up report from 9to5Mac on May 1 had indicated that the feature might not make the cut for initial versions of iOS 8 as Apple was pulling resources from the iOS team to work on what would be introduced as OS X Yosemite. Indeed, Maps improvements went essentially unmentioned at the WWDC keynote...
Alleged iPhone 6 Rear Shell Shown From Multiple Angles in New Photos
Back in late May, a single photo of an alleged rear shell from the iPhone 6 surfaced, showing what appeared to be a thin metal part with cutouts on the rear for not only the camera, microphone, and flash, but also the iconic Apple logo. A new photo set shared by Nowhereelse.fr [Google Translate] now shows a similar part from various angles, with its apparent high quality bolstering speculation ...
Tim Cook Visits Mac Pro Factory 'Loaded with American Manufacturing Expertise' in Austin [Updated]
While it was revealed yesterday that Apple executives Tim Cook and Eddy Cue had visited the company's new operations campus in Austin, Texas, Cook has just tweeted a photo of a second visit he made to Apple's nearby Mac Pro manufacturing facility. Watching the Mac Pro come together in Austin yesterday,thanks to a team loaded with American manufacturing expertise. pic.twitter.com/5LcCOFIVgC— ...
Apple Making Big Push to Attract Chinese App Developers
China has become a major focus for Apple in recent years, with the company seeing tremendous opportunities for growth in the region and working to build out China-specific software features to help attract users. These features occasionally also receive brief stage time at Apple's media events, as with iOS 8 at this week's Worldwide Developers Conference, highlighting the country's importance in...
Jony Ive and Bono to Appear at Cannes Lions Festival to Discuss (RED) Partnership
The organizers of the Cannes Lions International Festival of Creativity today announced that they will be honoring Bono with the first ever LionHeart Award later this month at the 61st annual festival. The award is being given for Bono's work with the (RED) campaign to raise funds for the fight against AIDS. Alongside the honor, Bono and Apple design chief Jonathan Ive will participate in an ...
Evidence of Upcoming Retina iMacs Showing Up in OS X Yosemite Beta
Evidence of upcoming iMac updates is continuing to accumulate, and the latest hint points toward support for models equipped with Retina displays. As noted by MacBidouille [Google Translate], the OS X Yosemite developer preview includes a new file defining display scaling resolution options for a machine identified as an iMac. The unreleased machine was first spotted last week in the OS X...
Full Transcript of Apple's WWDC 2014 Keynote: OS X 10.10, iOS 8, and More [Keynote Ended]
Apple's annual Worldwide Developers Conference (WWDC) kicks off today at the Moscone West convention center in San Francisco, with the event headlined by the traditional keynote address beginning at 10:00 AM Pacific Time / 1:00 PM Eastern Time. At the keynote, Apple is expected to provide the first official look at OS X 10.10 and iOS 8, discuss initiatives in home automation, health, and iBeacon...
Alleged OS X 10.10 with Control Center, Visual Tweaks, and More Shown in Blurry Photos [Updated]
Earlier today, a thread appeared on the Reddit Mac community claiming to share a set of four blurry photos of OS X 10.10. The poster, using a throwaway account, claimed to have taken the photos himself at Apple headquarters in Cupertino, but did not offer any further details on how he was able to gain access to a system running the next-generation operating system. In researching the potential ...
Healthbook, HealthKit, and iResearch Names Revealed in Trademark Filings
One of the major new features expected in iOS 8 is "Healthbook", a system for keeping track of and providing at-a-glance access to various types of health and fitness information. The system would be ideal for interfacing with Apple's rumored iWatch with built-in biometric sensors, but even before that device's introduction would also be useful for collecting data from sensors within the iPhone...
Home Screen Widget 'Blocks' Imagined in New iOS Concept
One of the more popular feature requests from iOS users has been live widgets for the home screen, similar to Live Tiles on Windows Phone and Widgets on Android. While there have been no specific rumors of widgets actually coming to iOS 8, a new concept from Jay Machalani (via The Verge) offers an excellent vision of how this could be implemented on iOS with the "iOS Block". Here’s how it...
Eddy Cue: Best Product Pipeline in 25 Years Coming Later This Year From Apple
While it has been a slow start for Apple's product launches thus far in 2014, its flagship iPhone and iPad launches are still to come and it looks like there may be considerably more in the works. That conclusion is based on the level of anticipation shared by Apple's Internet Software and Services chief Eddy Cue at today's Code Conference, as related in a live blog from The Verge. Walt ...
WWDC Banners Begin Going Up at Moscone Center Ahead of Monday's Keynote
Ahead of next Monday's keynote kicking off its annual Worldwide Developers Conference, Apple has begun preparations at the Moscone Center in San Francisco. As part of the preparations, banners are beginning to go up in the lobby of Moscone West, including one with the event's tagline of "Write the Code. Change the World." More banners will undoubtedly continue to appear inside the lobby,...
