Eric Slivka
Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
Eric Slivka's Articles
Apple Rolling Out Updated Firmware for AirTags [Updated]
Apple today began rolling out a firmware update for its AirTag item trackers. The firmware features a build number of 2A73 (2.0.73), up from the 2A61 firmware that came out last October.
Apple does share release notes for AirTag firmware updates, but the document has yet to be updated for the new release so there's no word yet on what might be included in the update.
As is typical for...
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Review: Alogic's 32-Inch 4K Clarity Max Touch Display Offers a Large Desktop Canvas With Retractable Webcam and Touchscreen Capabilities
Back at CES in January, Alogic introduced its new lineup of 32-inch 4K displays, following up on 27-inch models launched last year. I've now had some time to put the high-end Clarity Max Touch model from the 32-inch family through my daily grind, and I've found it offers some nice features for those looking for a larger canvas to work on.
To recap, there are three models in each of the...
Apple Launches Big Discounts on Beats Earphones
Apple's Beats brand has launched a significant new sale on several models of headphones and earphones, with the sale pricing available to both Apple and third-party retailers.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Beats Studio Buds for $99.95 (originally $149.99): App...
Steve Jobs Would Have Celebrated His 69th Birthday Today
Apple co-founder and former CEO Steve Jobs was born on February 24, 1955, so today would have marked his 69th birthday had he not passed away in 2011 at the age of 56.
Jobs and Steve Wozniak founded Apple in 1976 to produce the very first Apple computers, revolutionizing the personal computer and building up to one of the most famous commercial launches in history, the Macintosh, in 1984. He ...
Apple Now Selling Refurbished M3 Pro and M3 Max MacBook Pro Models
Apple today began offering refurbished versions of the 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chip options, offering the machines at a discount for the first time since their October 2023 release.
The release of M3 Pro and M3 Max models on Apple's refurbished store comes almost two weeks after the entry-level 14-inch M3 MacBook Pro first appeared on the store....
Beats Partners With Major League Soccer on New Marketing Campaign
Apple's partnership with Major League Soccer (MLS) is expanding with a new agreement that will see Apple's Beats brand become the official consumer audio products partner of MLS. As part of the partnership, Beats will produce exclusive custom headphones for eight MLS clubs, with additional clubs to follow.
The eight clubs that will initially receive custom Beats headphones include Atlanta...
Apple Releases Updated Firmware for First-Generation AirPods Pro and AirPods 2
Apple today introduced a new firmware update for the first-generation AirPods Pro and second-generation AirPods. The new firmware is the same 6A321 version that was released for the third-generation AirPods last week and is up from the 6A300 firmware introduced last September.
Apple's AirPods firmware updates often do not come with details on new features, so it is unclear what might be...
'New Driver' iPhone 15 Ad Highlights Automatic Check In
Apple today premiered an iPhone 15 ad entitled "New Driver" on its YouTube channel, using the stress of being a parent of a new teenage driver to highlight the Check In feature of the Messages app in iOS 17.
Check In allows you to automatically notify a friend or family member when you've arrived at your destination, reassuring them of your safety. In the new ad, an anxious father watches as ...
Apple Releases Updated Firmware for AirPods 3
Apple today introduced a new firmware update for the third-generation AirPods. The new firmware is version 6A321, up from the 6A317 firmware introduced in December.
Apple's AirPods firmware updates often do not come with details on new features, so it is unclear what might be included in the software.
Apple also does not offer instructions on how to upgrade AirPods software, but firmware...
CES 2024: Alogic Launches Innovative 'Matrix Ultimate' 3-in-1 Charger and 32-Inch 4K Displays With Optional Touchscreen
At CES 2024 this week, accessory company Alogic is launching several new products in the display and charging categories, with both lineups offering some innovative features.
First, Alogic's new Matrix lineup will offer an array of wireless chargers and power banks such as the Matrix Ultimate that I've had a chance to try out.
The Matrix Ultimate is a 3-in-1 folding stand with an...
CES 2024: Belkin Launching Qi2 Chargers, GaN Chargers, and First Apple-Certified Auto Tracking iPhone Stand
At CES this week, Belkin is making a number of Apple-related announcements, including confirmation that several wireless chargers based on the new Qi2 standard derived from MagSafe are just about ready to come to market. Belkin is also making announcements about several wired charging products with GaN technology and an innovative iPhone stand that keeps you in the camera frame as you move....
Apple Savings Account Interest Rate Increased to 4.25% APY
Apple Savings account holders are currently receiving push notifications informing them that Goldman Sachs has raised the interest rate on the account to an annual percentage yield (APY) of 4.25% from 4.15%. This is the first increase in the interest rate since the feature launched back in April.
While the increase is a welcome one for Apple Savings customers and is a fairly competitive...
Geekbench Machine-Learning Benchmark Tools Add Support for macOS and Other Desktop Platforms
Geekbench developer Primate Labs has announced a new 0.6 preview version of Geekbench ML that expands beyond iOS and Android to offer benchmarking capabilities for AI and other machine learning workflows on desktop platforms, including macOS, Windows, and Linux.
AI and ML-related workflows aren’t just confined to mobile, and hardware architecture on desktop and laptop devices is changing...
Review: 2023 Genesis Electrified GV70 Offers Lots of Tech, but You'll Need a Cable for CarPlay
Hyundai's luxury brand Genesis has been gaining increasing attention over the course of its relatively short lifetime, and I recently had a chance to try out a 2023 Electrified GV70 SUV to see how the infotainment experience stacks up for an iPhone owner.
My test vehicle was a high-end Prestige trim with a beautiful 14.5-inch widescreen center screen, complemented by a 12.3-inch all-digital...
Apple Preparing to Add Support for Digital Car Keys on MINI Vehicles
Apple is preparing to begin supporting digital car keys in the Wallet app for certain MINI vehicles, allowing owners to lock, unlock, and start their vehicles using a pass stored in the Wallet app on the iPhone or Apple Watch.
MINI's parent company BMW was the first manufacturer to launch digital car keys in Wallet back in 2020, but it wasn't until earlier today that Apple Pay configuration...
Apple Shares Deadlines for Ordering Holiday Gifts
Alongside its Black Friday bonus gift card announcement, Apple has also released its holiday shipping guide in the United States and other countries that outlines deadlines for customers looking to order gifts online for arrival by December 24.
Unlike in some recent years, Apple appears to have ample stock of all of its main products as we head into the holiday season, with Apple currently...
UK Lawsuit Over 'Throttled' iPhones Moves Forward
A legal claim in the United Kingdom over Apple's 2017 "throttling" controversy has been allowed to move forward by the Competition Appeal Tribunal, according to Reuters.
Consumer advocate Justin Gutmann filed the claim back in June 2022, originally seeking a total of £750 million for up to 25 million iPhone users in the UK whose devices were affected by the issue, which stemmed from Apple's ...
October 2023 Apple Event Spoiler-Free Video Stream [Video Posted]
Apple's "Scary Fast" virtual media event kicks off at 5:00 pm Pacific Time today, an unusual time for an Apple event that will see it occurring in the middle of the night for some users not traditionally accustomed to that timing.
We know that some MacRumors readers who can't follow the event as it's being broadcast are interested in avoiding all of the announcements and waiting until the...
Beats Teams Up With EA SPORTS FC for New Ad Campaign and Exclusive Game Benefits
Apple's Beats brand is announcing a new collaboration today with EA SPORTS FC and star footballer Erling Haaland, which involves a new ad and multiple in-game Beats integrations for EA SPORTS FC 24.
The new ad featuring Haaland was built using EA's Frostbite game engine to remix scenes of Haaland from the recent Beats ad "The King & The Viking" featuring Haaland and NBA legend LeBron James.
...
Apple Appeals Epic Games Ruling Over 'Anti-Steering' Provisions to U.S. Supreme Court
Just a day after Epic Games appealed one portion of its legal dispute with Apple to the U.S. Supreme Court, Apple has now done the same for the portion that was ruled in Epic's favor, reports Bloomberg.
The dispute between Apple and Epic dates back to 2020 with Epic seeking to overturn Apple's App Store rules requiring content purchases within iOS apps to go through Apple, which takes a 15%...
