Eric Slivka

Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.

An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.

Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.

Eric Slivka's Articles

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Work on Apple's iPhone 5 Ads Reportedly Set to Wrap in Early October

Tuesday August 23, 2011 1:44 pm PDT by
In line with reports that the iPhone 5 will debut in "mid-October", AppleInsider reports that Apple and its longtime advertising partner TBWA/Chiat/Day are beginning work on an advertising campaign to support the new device, with production on the first round of television commercials said to be wrapping up in the first week of October.More specifically, one person familiar with the matter says ...
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Sprint to Join AT&T and Verizon in Offering iPhone 5 at 'Mid-October' Launch

Tuesday August 23, 2011 12:41 pm PDT by
The Wall Street Journal reports that Sprint will offer the iPhone 5 when it launches later this year, becoming the third U.S. carrier to offer the iPhone. According to the report, the iPhone 5 will launch simultaneously on Sprint, Verizon, and AT&T in "mid-October".Sprint Nextel Corp. will begin selling the iPhone 5 in mid-October, people familiar with the matter said, closing a huge hole in...
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Apple Finally Updates OS X Lion on Mac App Store to 10.7.1

Tuesday August 23, 2011 12:26 pm PDT by
A full week after releasing OS X 10.7.1 via Software Update and Apple's download pages, the company has finally updated its Mac App Store offerings for OS X Lion and the OS X Lion Server components to the new versions. The update should mean that users newly purchasing OS X Lion will receive 10.7.1 directly rather than having to install the base 10.7.0 version and then update to 10.7.1....
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Samsung Cites Kubrick's '2001' Film as Prior Art Defense Against Apple's Injunction Request

Tuesday August 23, 2011 10:32 am PDT by
As we've noted in a number of reports in recent months, Apple and Samsung are currently engaged in a high-stakes intellectual property battle, with Apple seeking injunctions in a number of countries to prevent Samsung from selling its Galaxy Tab and other Android-based products. Apple claims that Samsung has infringed upon Apple's intellectual property rights by copying the designs of popular...
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Apple and China Telecom Still in iPhone Talks

Tuesday August 23, 2011 9:11 am PDT by
Reuters reports that Apple and China Telecom continue to be engaged in talks regarding bringing the iPhone to China's third-largest carrier. China Telecom currently has over 100 million wireless subscribers, making it larger than either AT&T or Verizon in the United States."We have a confidential agreement with Apple and can't tell you anything as of now," Wang told a news conference after the ...
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United Airlines Deploying 11,000 iPads to Pilots as Electronic Flight Bags

Tuesday August 23, 2011 7:34 am PDT by
Over the past several months, we've made several mentions of commercial airlines testing the iPad as a replacement for flight bags used by pilots. The testing programs have been looking to replace bulky and heavy flight bags full of navigational charts and other materials with iPads in order to reduce the weight of pilots' bags and save fuel on flights. United Airlines today announced that...
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Apple Retail Stores Opening This Week in Paris, Charlotte, and Little Rock

Tuesday August 23, 2011 7:01 am PDT by
Just like last week, Apple once again plans to open three new retail stores this Saturday, continuing its push to open a total of 30 new stores between July and September. ifoAppleStore details the openings, which include two in the United States and one in France. - Carré Sénart (Paris, France): Actually located in Sénart on the outskirts of Paris, the store is Apple's fourth in the Paris...
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Apple Releases Apple Remote Desktop 3.5.1 Admin

Monday August 22, 2011 2:01 pm PDT by
Apple today quietly updated its Apple Remote Desktop Admin software to version 3.5.1, addressing a single issue related to completion of reporting tasks.Improvements - Fixes an issue that could prevent reporting tasks from completing.Apple Remote Desktop 3.5 was released last month alongside the debut of OS X Lion. The client software appeared as a 3.5.1 version, but the admin software...
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Apple Releases iTunes 10.4.1 with Assorted Bug Fixes

Monday August 22, 2011 1:26 pm PDT by
Apple today released iTunes 10.4.1, bringing a handful of bug fixes to the company's media management and syncing software. The bug fixes target a number of areas, including media keys on third-party keyboards, artwork addition, movie purchasing, responsiveness, and VoiceOver.iTunes 10.4.1 provides a number of improvements, including: - Fixes a problem where the media keys on some...
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Apple Reportedly Still Uninterested in OLED Technology for iOS Devices and Potential Televisions

Monday August 22, 2011 11:12 am PDT by
One of the most popular long-standing rumors regarding Apple's future product plans has centered around television sets. Several analysts have been strong proponents of the idea that Apple is working such a product, and unreliable Australian site Smarthouse reported last month that Apple had been rumored to be in discussions with LG about producing a panel for a 55-inch TV based on organic light ...
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Best Buy Offering iPhone 3GS Free Today on Contract

Monday August 22, 2011 7:30 am PDT by
The iPhone 3GS is still holding strong in the U.S. smartphone market, ranking as the second most popular handset during the second quarter. The device's success is clearly due to the low $49 price tag, even if the cost of the service contract greatly exceeds that of the iPhone itself over the two-year term. Last week, we noted that we had received a tip that Best Buy would be offering an...
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iPhone 4 and 3GS Rank as Best-Selling U.S. Smartphones

Monday August 22, 2011 7:19 am PDT by
Research firm NPD today announced the release of its new Mobile Phone Track report for the second quarter of 2011, showing Android continuing to lead the U.S. smartphone market with 52% of new sales during the quarter. Apple's iPhone checked in with 29% of the market while Research in Motion's BlackBerry devices continued their free fall and garnered only 11% of the market. SplatF pulls out ...
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Apple Planning Entirely New Mac Product Line?

Monday August 22, 2011 6:28 am PDT by
Japanese site Mac Otakara briefly reports that Apple is planning to introduce an entirely new Mac product to its lineup. According to a rough translation provided with the original Japanese version, the product is said to be "absolutely different from current products" and potentially set for introduction by the end of the year.According to anonymous source in Asian supplier company, Apple...
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Apple Phasing Out Developer Access to UDIDs in iOS 5

Friday August 19, 2011 1:56 pm PDT by
TechCrunch reports that Apple is making an interesting change in iOS 5, phasing out the ability for developers to access a device's Unique Device Identifier (UDID). Apple is instead asking developers to create unique identifiers specific to their apps in order to tie installations to specific users.This is a big deal, especially for any mobile ad networks, game networks or any app which relies...
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Best Buy Offering Free Samsung Galaxy Tab 10.1 with TV Purchase

Friday August 19, 2011 1:32 pm PDT by
In what appears to be another sign of iPad competitors having difficulty gaining customer acceptance, Best Buy yesterday announced a new promotion that sees the leading electronics retailer giving away Samsung Galaxy Tab 10.1 tablets with the purchase of select new Samsung 3D high-definition televisions. The package deals also include free 3D starter kits containing two pairs of 3D glasses and a ...
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iOS 5 Beta 6 Seeded to Developers [Updated]

Friday August 19, 2011 10:19 am PDT by
Apple today pushed out the sixth beta version of iOS 5 to developers, marking yet another step in the development process leading up to the public release of iOS 5 later this year. The release, which is labeled as Build 9A5302b, comes nearly two weeks after the surprise Saturday release of the fifth beta version earlier this month. The over-the-air version of iOS 5 beta 6 for the iPhone...
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Apple Targets New York City Stores Selling Counterfeit Apple Products

Friday August 19, 2011 9:01 am PDT by
"Apple Story" in Flushing, Queens (Source: Greg Autry via BirdAbroad) Reuters reports on a lawsuit filed by Apple against a pair of stores in New York City for their sale of unauthorized counterfeit Apple products. The trademark infringement suit was filed last month but has remained sealed until now in order to facilitate seizure of the counterfeit items from the two stores in the Chinatown...
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Apple Seeking Complete Ban on Samsung Galaxy Tablets and Phones in EU

Friday August 19, 2011 8:42 am PDT by
Last week, Apple was granted a preliminary injunction (since partially suspended) preventing Samsung from selling its Galaxy Tab 10.1 in all countries of the European Union except the Netherlands following a complaint of intellectual property infringement. The Netherlands was specifically excluded from the case because Apple had a separate lawsuit underway in that country. Computerworld now ...
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Early October Launch of iPhone 5 Confirmed by AT&T Vice President to Employees? [Updated]

Friday August 19, 2011 7:41 am PDT by
BGR briefly reports that an AT&T vice president has confirmed to some employees that the iPhone 5 is indeed slated to launch in early October as has recently been rumored by several sources.Additionally, the VP communicated the following to a group of managers: “Expect things to get really, really busy in the next 35-50 days, so prepare your teams accordingly.”Apple's carrier partners are...
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HP's webOS Reportedly Runs Significantly Faster on iPad 2 Than on TouchPad

Friday August 19, 2011 7:33 am PDT by
HP's startling disclosure yesterday that it is looking into a sale or spinoff of its PC business and is discontinuing its webOS-based hardware program has sent shock waves through the industry. One of the more curious aspects of the move is HP's plans for webOS, the company's mobile operating system that it obtained with last year's $1.2 billion purchase of Palm and relaunched on new Pre...