Eric Slivka

Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.

An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.

Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.

Eric Slivka's Articles

avatar scene deconstruction

'Avatar' Returning to iTunes Store with Scene Deconstruction and Green Screen X-Ray Extras

Friday December 16, 2011 7:31 am PST by
Twentieth Century Fox today announced the upcoming debut of an exclusive iTunes Extras special edition version of the film Avatar, bringing several new interactive features including the ability to deconstruct scenes to see how they were made and a "Green Screen X-ray" that allows users to easily see the original green screen footage behind certain scenes.Fans can experience the global box...
stevejobscovertiteled

Walter Isaacson Considering Expanding Steve Jobs Biography

Friday December 16, 2011 7:09 am PST by
Fortune reports on comments from Steve Jobs biographer Walter Isaacson suggesting that he may not yet be finished working on the book, with Isaacson currently considering several ideas for expanding the authorized biography. Among the ideas are an addendum more fully describing the events surrounding Jobs' death in early October or adding extensive annotations to the existing content to flesh...
brazil iphone 4s

iPhone 4S Debuts in Over 20 New Countries, Pricing Starts as High as $1400

Friday December 16, 2011 6:29 am PST by
In line with our report from earlier this month, Apple has launched the iPhone 4S in a number of new countries today. Based on an examination of Apple's site and those of its carrier partners, we have found over 20 countries where the device appears to have debuted today. The list of new countries includes: Bahrain, Brazil, Chile, Egypt, Israel, Jordan, Kuwait, Malaysia, Morocco, Peru, the...
samsung austin facility

Samsung's New Texas Factory for A5 Chip Production Now Fully Operational

Thursday December 15, 2011 8:44 pm PST by
Reuters reports that Samsung, Apple's manufacturing partner for a number of components in its iOS devices, has completed work on a new factory in Austin, Texas that is handling production of the A5 system-on-a-chip found in the iPhone 4S and iPad 2. Samsung had announced the $3.6 billion project in June 2010, but has not publicly admitted that the facility is dedicated to producing components...
itunes match uk

iTunes Match Goes Live Internationally (For Real This Time)

Thursday December 15, 2011 12:33 pm PST by
Following last night's premature access to iTunes Match some users in international markets were able to achieve through their iTunes Store account pages, the service now appears to officially be going live in several countries. iTunes Match link on front page of UK iTunes Store MacRumors readers in a number of countries have been reporting over the past few hours that they are being...
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Apple Rolling Out New iTunes Terms Ahead of International iTunes Match Debut [Updated]

Thursday December 15, 2011 12:08 pm PST by
Yesterday, we noted that iTunes Match was appearing to go live in a number of countries around the world, with users being able to sign up for the service in their local currencies but reporting that the feature was not yet functioning properly. The rollout appears to have been premature, as Apple has been refunding early customers and notifying them that the service is currently available only...
ipad 3 microphone cable

Claimed iPad 3 Parts Continue to Leak as Rumored Release Draws Closer

Thursday December 15, 2011 11:16 am PST by
As long ago as mid-July, the first claimed iPad 3 parts leaked with photos of a dock connector and ribbon cable. Since that time, at least one other claimed iPad 3 part in the form of a power button flex cable has also appeared. Claimed iPad 3 microphone flex cable Cydia Blog notes that a third iPad 3 part appears to have joined the leaks with the appearance of a microphone flex cable....
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Apple Releases Apple TV Software Version 4.4.4, Tweaks iOS 5.0.1 for iPhone 4S

Thursday December 15, 2011 9:49 am PST by
Apple today released a software update for the second-generation Apple TV, bringing the set-top box to version 4.4.4. The update arrives as Build 9A406a, but it is not yet clear what improvements are included in the release. Apple TV software 4.4.3 was released last month and added support for Netflix streaming in Mexico and an audio output issue when the connected television set is turned...
iphone 5 google zeitgeist

'iPhone 5' Ranked as Sixth Fastest-Rising Google Search of 2011

Thursday December 15, 2011 7:47 am PST by
Google has released its annual Zeitgeist feature for 2011, highlighting some of the top trends in search during the year. As in previous years, Apple and its products appear in a number of contexts within this year's results. In the highest-profile ranking included in the survey, the term "iPhone 5" ranked sixth among fastest-rising searches on a global basis. Driven by considerable...
glassdoor apple 2012

Apple and Tim Cook Fare Well in Survey of Best Places to Work

Thursday December 15, 2011 7:10 am PST by
Jobs site Glassdoor yesterday announced the release of its annual list of the 50 best places to work. While consulting companies Bain and McKinsey topped the list, Apple grabbed 10th place in the survey with an average employee rating of 3.9 out of 5. Apple's performance marked a significant increase over the previous three years that saw the company ranking around 20th place in the survey....
samsung galaxy tab ad australia

Samsung Turning Dispute with Apple to its Advantage in Australian Marketing

Thursday December 15, 2011 6:46 am PST by
With the preliminary injunction banning sales of the Galaxy Tab 10.1 in Australia now lifted, Samsung is turning the dispute with Apple to its advantage, noting that the lawsuits have made Samsung a "household name" according to The Sydney Morning Herald."At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based...
morgan stanley cy12 iphone ipad

Apple Predicted to Sell Nearly 200 Million iPhones Next Year

Thursday December 15, 2011 6:11 am PST by
Morgan Stanley analyst Katy Huberty, who has historically been rather conservative in her predictions of Apple's performance, issued a new report yesterday (via Fortune) suggesting that Apple could sell nearly 200 million iPhones next year. The number would be more than double that of this year's iPhone sales, which currently stand at 56 million ahead of a blockbuster quarter that is expected to ...
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Apple Releases Logic Express 9.1.6

Wednesday December 14, 2011 12:09 pm PST by
While Apple discontinued Logic Express last week as it moved Logic Pro to the Mac App Store and reduced its price to $199.99, the company is pushing out at least one last update for existing users in the form of Logic Express 9.1.6.This update improves overall stability and addresses some minor issues including the following: - Improved compatibility with full-screen view and Mission Control...
think different

Behind the Scenes of Apple's 'Think Different' Campaign

Wednesday December 14, 2011 10:57 am PST by
Forbes publishes a lengthy guest post from advertising executive Rob Siltanen, one of the primary contributors to the development of Apple's famous "Think Different" advertising campaign that helped turn the company around following Steve Jobs' return. In the piece, Siltanen details the process of pitching the campaign to Jobs and his work on the "Here's to the Crazy Ones" script. Siltanen...
netflix ipad

Netflix for iOS Updated with New iPad Interface

Wednesday December 14, 2011 7:53 am PST by
Following up on last month's promise that it would be launching an updated user interface for its iPad application, Netflix has just updated its universal iOS app to version 2.0. The new update brings the updated iPad interface, compatibility with new streaming services in Latin America, and several other improvements.New in Netflix v 2.0 1. Netflix now available in Latin America for iPhone ...
drivers license app arizona

Developer of Fake Driver's License App Responds to Apple

Wednesday December 14, 2011 6:00 am PST by
Yesterday, we reported on Apple's removal of a free iOS app from DriversEd.com that allowed users to create fake driver's licenses on their devices. While the app was positioned as a joke app that would allow users to add funny content to licenses and share them with friends, it attracted the concern of U.S. Senator Bob Casey, who sent a letter to Apple suggesting that the app could be used to...
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Apple Hires UI Designer Who Helped Mock Up Leaked Siri Design

Tuesday December 13, 2011 11:42 am PST by
University of Georgia student and user interface concept designer Jan-Michael Cart has officially announced on his new blog that he is headed to Cupertino to take a seven-month internship with Apple. Cart has gained some fame in the Apple rumor community for his ideas and concept mockups for potential iOS and Lion feature additions and enhancements.And like that, my time has come — I am now a...
apple documents sold

Apple Founding Documents Sell for Nearly $1.6 Million

Tuesday December 13, 2011 11:13 am PST by
Late last month, we noted that Apple's founding corporate papers were headed up for auction, with Sotheby's estimating that the documents would fetch in the range of $100,000-$150,000. The set of documents included the original three-page contract signed by Steve Jobs, Steve Wozniak, and Ron Wayne, as well as several other documents related to withdrawal from the company just 12 days after it...
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Microsoft Tackles iOS Gaming with 'Kinectimals'

Tuesday December 13, 2011 9:41 am PST by
Microsoft today took a major step onto the iOS gaming platform with the release of Kinectimals. The game, which is aimed at children and involves interacting with virtual animals, debuted last year as an Xbox 360 game taking advantage of the Kinect motion-sensing control system.This irresistible mobile experience gives you the chance to use your phone to visit the island of Lemuria and play...
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Apple Bumps Free Holiday Shipping Offer Up to 2-3 Business Day Delivery

Tuesday December 13, 2011 9:07 am PST by
Late last month, Apple announced that it would be offering free standard shipping on all orders placed through the U.S. online store through December 22nd. Free shipping from the U.S. store typically requires a minimum $50 purchase, but Apple is waiving that minimum during the holiday shopping season. With less than two weeks to go before Christmas, Apple has now bumped up that offer to...