Eric Slivka

Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.

An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.

Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.

Eric Slivka's Articles

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Apple Bringing Store-Within-a-Store Concept to Target?

Friday January 6, 2012 6:07 am PST by
AppleInsider reports that Apple is planning to launch a test program later this year that would see the company open "store-within-a-store" concepts in 25 Target stores around the United States. The stores would be similar to the "Apple Shops" found in a number of Best Buy locations.According to a source familiar with Apple's plans, the company plans to begin operating Apple-branded areas within ...
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'iPad 4' Headed for October Launch with iPad 3 as Interim Upgrade?

Friday January 6, 2012 5:33 am PST by
In an effort to continue throwing ideas at the wall to see what might stick, the only occasionally reliable Digitimes today reported that not only will Apple be releasing the iPad 3 with high-resolution "Retina" display in March as is widely expected, but that the company will follow that up with the release of the iPad 4 in October. On the topic of the iPad 3, Digitimes suggests that the...
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iPad 3 to Gain Improved Cameras? iPad 2 to Carry On at Lower Price?

Thursday January 5, 2012 12:11 pm PST by
iLounge offers a new series of notes sharing information from a source about Apple's plans for the iPad 3. Among the most interesting notes is the claim that the next-generation iPad will carry significantly improved cameras on the front and back, moving to a FaceTime HD camera on the front and a higher-resolution iPhone-like camera on the rear. The source also reiterates iLounge's earlier...
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Apple Patent Applications Look Toward Thunderbolt on iOS Devices

Thursday January 5, 2012 10:46 am PST by
An extensive report from Patently Apple today highlights three newly-published patent applications from Apple related in various ways to Thunderbolt technology. Among the topics gaining the most attention are mentions of Thunderbolt being used on iOS devices and the potential for faster charging enabled by better heat dissipation.Before going into the details of this main patent in their series...
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Apple CEO Tim Cook Set to Reap Nearly $100 Million in Vesting Stock This Quarter

Thursday January 5, 2012 7:54 am PST by
The Wall Street Journal reports that data from executive compensation tracking firm Equilar shows Apple CEO Tim Cook set to see a major windfall during the first quarter of 2012 with the vesting of two separate restricted stock unit grants currently valued at nearly $100 million.Of all the Silicon Valley executives who have a vesting event scheduled for the first quarter of 2012, the one who...
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Apple's 'Red Friday' Sales Go Live in Several Asian Countries

Thursday January 5, 2012 7:28 am PST by
Earlier this week, we noted that Apple was planning to hold a "Red Friday" sale in a number of its Asian markets in celebration of the Lunar New Year. The sale has now gone live in those countries, and a quick examination of the Hong Kong promotion reveals similar discounts to those seen on Black Friday in much of the world back in November. In Hong Kong, Apple is offering discounts of...
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Apple Threatens Legal Action Over Upcoming Steve Jobs Figurine

Thursday January 5, 2012 7:07 am PST by
The Telegraph reports that Apple has threatened legal action against Hong Kong company In Icons, which has been taking pre-orders for a realistic-looking Steve Jobs figurine set to launch next month. The 12-inch figurine, which is being sold for $99.99 plus shipping, is a posable, highly-detailed reproduction of Jobs' likeness wearing his signature black mock turtleneck, blue jeans, and New...
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Apple's Interest in English Premier League Streaming Rights Disputed

Thursday January 5, 2012 5:39 am PST by
Earlier this week, a report from the UK's Daily Mail made waves for its claim that Apple was interested in bidding for the rights to stream English Premier League football games. There was a significant amount of skepticism regarding the report given that it would mark a significant departure from the company's usual model of content distribution, and The Guardian now follows up with a new...
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Apple Reportedly Settles Multi-Touch Patent Lawsuit from Elan for $5 Million

Thursday January 5, 2012 5:25 am PST by
Reuters reports that Taiwanese company Elan Microelectronics has issued a statement announcing the settlement of a patent infringement dispute with Apple regarding multi-touch technology. According to Elan, Apple has agreed to pay $5 million and the two companies will cross-license certain patents to avoid future issues related to the intellectual property in question.Elan Microelectronics Corp, ...
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Verizon iPhone Sales More Than Double to 4.2 Million in Holiday Quarter

Wednesday January 4, 2012 12:09 pm PST by
Verizon Wireless Chief Financial Officer Fran Shammo today participated in Citi's Global Entertainment, Media & Communications Conference, and as part of his presentation revealed some iPhone sales numbers for the carrier. As noted by StreetInsider.com, Shammo announced that Verizon sold 4.2 million iPhones during the fourth quarter of 2011, a quarter which saw the launch of the iPhone 4S....
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Apple Hires Adobe Executive Todd Teresi to Run iAd Program

Wednesday January 4, 2012 11:27 am PST by
Bloomberg's Adam Satariano reports that Apple has hired Adobe executive Todd Teresi to head up its iAd mobile advertising unit. Additional information on the hire will be forthcoming.Apple has hired Adobe's Todd Teresi to head iAd. Story coming....Teresi has served as VP of Adobe's Media Solutions division for the past nine months, having previously held positions with Quantcast, Yahoo, and...
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Reports of 50" Apple Television in Jonathan Ive's Lab as Talk Heightens Ahead of CES

Wednesday January 4, 2012 7:26 am PST by
USA Today takes a look at the effect rumors of an Apple television set are having on expectations for next week's Consumer Electronics Show in Las Vegas, with the industry's existing players working hard to avoid to being caught flat-footed by Apple as mobile phone manufacturers in many cases were by the iPhone. While rumors have pegged the Apple television set as offering Siri-powered voice...
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CloudOn's Office App for iPad 'Sold Out', Pulled from App Store

Wednesday January 4, 2012 6:12 am PST by
Yesterday, we reported on a new iPad app from Silicon Valley startup CloudOn that seeks to offer a cloud-hosted version of Microsoft Office for the tablet device. A number of readers have noted that the app is no longer available in the App Store, and a note posted on the company's website indicates that it is currently "sold out".Thanks for your support of CloudOn! We're currently sold out. ...
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Apple to Announce 1Q 2012 Earnings and iPhone 4S Sales Numbers on January 24

Wednesday January 4, 2012 5:44 am PST by
Apple early today updated its investor relations page to officially state that it will announce its earnings for the first fiscal quarter of 2012 (fourth calendar quarter of 2011) and host a conference call regarding the release on Tuesday, January 24.Apple’s conference call webcast discussing Q1 - 2012 financial results will begin at 2:00pm PT/5:00pm ET on Tuesday, January 24, 2012. Please...
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iPhone 4S Rollout Continues in China and 21 Other Countries on January 13

Wednesday January 4, 2012 5:12 am PST by
Apple today announced that it will be launching the iPhone 4S in 22 new countries on Friday, January 13, with China being the featured addition for this round of debuts.“Customer response to our products in China has been off the charts,” said Tim Cook, Apple’s CEO. “With the launch in China next week, iPhone 4S will be available in over 90 countries making this our fastest iPhone rollout ever.”...
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CloudOn Brings Free Cloud-Hosted Microsoft Office Functionality to iPad

Tuesday January 3, 2012 11:40 am PST by
Silicon Valley startup CloudOn today released a free iPad app [App Store] that aims to bring the functionality of Microsoft Office to the iPad. The iPad app actually serves as an interface for the full cloud-based app on CloudOn's servers, and thus requires an Internet connection to function, but offers what seems to be a remarkably functional implementation of Microsoft Word, Excel, and...
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Apple's January Media Event to Involve Digital Textbooks and Education?

Tuesday January 3, 2012 8:48 am PST by
Yesterday, AllThingsD reported that Apple is planning a late January media event in New York City that appeared to have something to do with Apple's publishing or advertising efforts rather than any hardware announcements. TechCrunch weighed in a few hours later with word that the event is indeed focused on publishing and the iBookstore. At the time of our report on that information, we...
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'Red Friday' to Bring Deals for Asian Apple Customers This Friday

Tuesday January 3, 2012 5:53 am PST by
Apple has begun informing customers in several of its Asian markets regarding this Friday's one-day shopping event in celebration of the Lunar New Year. Termed "Red Friday", the event is similar to Apple's Black Friday shopping deals in many areas of the world, where the company offers discounts on a number of different items including Macs, iPads, and iPods, as well as accessories. Accordin...
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Apple Planning 'Media-Related' Announcement in New York This Month?

Monday January 2, 2012 12:20 pm PST by
AllThingsD reports that Apple is said to be planning a special event in New York for the end of this month. The event is reported to be for a "media-related announcement" and not for the iPad 3 or an Apple television set.According to sources close to the situation, Apple is planning an important — but not large-scale — event to be held in New York at the end of this month that will focus on...
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Mac Pro Build-to-Order Ship Dates Slip as Future Remains Uncertain

Monday January 2, 2012 11:16 am PST by
Just before Christmas, shipping estimates for Apple's 12-core Mac Pro model increased to 1-3 weeks, and while that specific model does tend to occasionally see some extra lead time, the shipping delays were later noticed to have extended to nearly any customized Mac Pro order. Even as simple a customization as increasing the RAM on an "In Stock" standard Mac Pro configuration increases its...