Eric Slivka

Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.

An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.

Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.

Eric Slivka's Articles

apple store amsterdam staircase

J.C. Penney Hires Key Apple Executive from Retail Store Design Team

Thursday April 26, 2012 1:04 pm PDT by
Since taking the helm of department store chain J.C. Penney last November, former Apple retail chief Ron Johnson has rebuilt much of his new company's executive team, in many cases bringing in associates he had worked with at Apple or in his earlier stint at Target. Until now, Johnson appears to have avoided tapping Apple's staff directly, bringing in Apple veterans who had already left the...
apple bandley cafeteria

Apple Building New Cafeteria in Cupertino to Enhance Security for Satellite Campus Workers

Thursday April 26, 2012 9:53 am PDT by
The San Jose Mercury News reports (via The Next Web) that Apple has received approval from the City of Cupertino to build a new 21,500 square foot cafeteria several blocks away from its main headquarters. The facility is being planned to primarily support workers from Apple's satellite buildings in the immediate vicinity, giving them a private location to eat and conduct business without needing ...
operating system ad

Steve Jobs' Idea for Ad-Supported Operating Systems Was Nearly a Reality

Thursday April 26, 2012 9:14 am PDT by
Back in late 2009, an Apple patent application surfaced showing that the company had explored ad-supported operating systems, with the user receiving free or discounted goods or services in exchange for viewing the advertisements. The patent application, which was filed in 2008 and shows ad integration in Mac OS X, was notable for listing Steve Jobs as the lead inventor. As Ken Segall...
linkedin ipad

LinkedIn's iOS App Goes Universal, Integrates Calendar Data

Thursday April 26, 2012 9:13 am PDT by
Professional-focused networking site LinkedIn has updated its iOS app today, adding native iPad support to the app for the first time. The universal app also offers support for Retina graphics on the new iPad. - LinkedIn is now available on the iPad - Optimized for Retina display on the new iPad - New calendar feature lets you see LinkedIn profile information for people you're meeting with ...
netgear r6300

First Gigabit Wi-Fi Routers Ready to Launch

Thursday April 26, 2012 8:59 am PDT by
Netgear today announced its first 802.11ac-compatible Wi-Fi router, capable of delivering gigabit speeds up to three times faster than current 802.11n routers. Topping out at 1300 Mbps in 5 Ghz mode and 450 Mbps in 2.4 GHz, Netgear's R6300 router will launch next month at a price of $199.99. Netgear's announcement is notable for Apple observers, as it appears that it will represent the...
original imac

Steve Jobs' Plan for a Willy Wonka-Style Celebration of the Millionth iMac

Wednesday April 25, 2012 10:19 pm PDT by
Among the many anecdotes about Steve Jobs included in Ken Segall's new book, Insanely Simple: The Obsession That Drives Apple's Success, one in particular stands out for its glimpse into Jobs' character, providing evidence of his willingness to engage in playful ideas when the mood suited him. The story takes place relatively soon after the launch of the original iMac, with Jobs wanting to find...
insanely simple

'Insanely Simple' Shares Anecdotes on Steve Jobs and Apple

Wednesday April 25, 2012 2:41 pm PDT by
While Walter Isaacson's authorized biography of Steve Jobs received significant attention for its glimpse into the life of the Apple co-founder and CEO, others with recollections of Jobs have over the years stepped forward with their own accounts and anecdotes serving to provide a picture of his life. One of those people is Ken Segall, the longtime creative advertising director who spent...
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Microsoft Releases Update to Office for Mac 2011 SP2

Wednesday April 25, 2012 12:43 pm PDT by
Earlier this week, we noted that Microsoft had pulled its Office for Mac 2011 Service Pack 2 from Microsoft AutoUpdate after users reported issues with Outlook database corruption. While the issues could be fixed and the update remained available for those looking to manually rebuild their databases and install the software, Microsoft opted to remove SP2 from AutoUpdate in order to protect those ...
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Sprint to Offer Unlimited Data Plans for Next iPhone, Even if LTE Included

Wednesday April 25, 2012 11:31 am PDT by
Earlier this month, Sprint revealed that it would continue to offer its unlimited data plans as it rolls out its first LTE devices. The news led to reasonable speculation that the policy would also apply to an LTE-enabled iPhone, which is expected to launch later this year. CNET now reports that Sprint has confirmed plans to continue offering unlimited data for the next iPhone, regardless of...
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John Browett Officially Joins Apple as Retail Chief, Receives Stock Rights Worth $60 Million

Wednesday April 25, 2012 8:58 am PDT by
A pair of filings with the U.S. Securities and Exchange Commission published early today reveal that former Dixons Retail CEO John Browett, who was announced in January as the next Senior Vice President of Retail at Apple, has officially started work with the company. The development is in line with previous announcements about an April start. Browett's start date was revealed in an SEC Form 3 ...
wwdc 2012 sold out

Tickets for WWDC 2012 Sell Out in Under Two Hours

Wednesday April 25, 2012 8:33 am PDT by
Less than two hours after going on sale, passes for Apple's Worldwide Developer Conference (WWDC) have already sold out. The quick sellout comes even as Apple imposed new restrictions this year limiting ticket sales to registered iOS and Mac developers and limiting the number of passes available per developer group. WWDC has sold out increasingly quickly in recent years, selling out in eight...
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Sprint Sells 1.5 Million iPhones in 1Q 2012

Wednesday April 25, 2012 8:17 am PDT by
Sprint today was the last of the three major iPhone carriers in the United States to release earnings for the first calendar quarter of 2012, announcing that it sold 1.5 million iPhones during the quarter. The number is down slightly from the 1.8 million units sold in the previous quarter, the debut quarter for the iPhone on Sprint. Sprint remains the smallest of the three major U.S. iPhone ...
wwdc 2012

Tickets for WWDC 2012 Now On Sale: June 11-15

Wednesday April 25, 2012 6:46 am PDT by
With only a little over six weeks of lead time, Apple today officially announced that it will hold its annual Worldwide Developers Conference (WWDC) from June 11-15 at the Moscone Center in San Francisco. Conference passes are on sale now for $1599, and come with a new restriction requiring that purchasers be members of one of the company's developer programs. Tickets are expected to sell...
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Free Snow Leopard Discs for MobileMe Users Now Arriving

Tuesday April 24, 2012 11:00 am PDT by
Last week, we noted that Apple had begun sending emails to at least some current MobileMe users offering them free copies of Mac OS X Snow Leopard in order to assist them with ultimately upgrading to OS X Lion in advance of MobileMe's discontinuation at the end of June. Lion is required for full compatibility with iCloud, Apple's free service that replaces many of MobileMe's features....
ipad 3 box

Chinese Official Says Proview Rightful Owner of iPad Trademark

Tuesday April 24, 2012 10:49 am PDT by
Reuters reports on the first public comments from a government official regarding Apple's dispute with Proview over ownership of the "iPad" trademark in China, with the official stating that according to Chinese law Proview is indeed the rightful owner of the trademark."According to the ... provisions of the China Trademark Law, currently Shenzhen Proview is the legal registrant of the iPad...
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New Apple Retail Store Opening in Madrid on April 27

Tuesday April 24, 2012 9:49 am PDT by
Following last week's retail store opening in Rome, Italy, Apple has announced another international grand opening this week with the debut of the Gran Plaza 2 store in Madrid, Spain. Centro Comercial Gran Plaza 2 under construction Rather than the traditional Saturday grand opening, the Gran Plaza 2 store will open to the public at 10:00 AM on Friday, April 27 to coincide with the opening...
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Apple Seeds OS X Lion 10.7.4 Build 11E52 to Developers

Tuesday April 24, 2012 8:04 am PDT by
Apple is continuing its roughly biweekly release cycle for developer builds of OS X 10.7.4, pushing out Build 11E52 for testing yesterday. As with the last several builds, Apple lists no known issues. The company is also asking developers to focus their testing on Graphics, iCal, Mail, Printing, and Time Machine. Work on OS X 10.7.4 continues as Apple is also pushing forward on OS X 10.8 ...
att iphone activations 1q12

iPhone Activations Drop 43% at AT&T, But Represent 60% of Total Postpaid Phone Sales

Tuesday April 24, 2012 7:38 am PDT by
AT&T today announced its financial results for the first quarter of 2012, revealing that it activated 4.3 million iPhones during the quarter. The number marks a substantial drop from the 7.6 million iPhones activated last quarter for the launch of the iPhone 4S, but still easily tops Verizon's 3.2 million iPhones sold during the first quarter.Both Android and iPhone device sales remain strong....
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How Apple's Agency Model for Publishers Fails to Merit Collusion Charges

Monday April 23, 2012 1:55 pm PDT by
Earlier this month, the U.S. Department of Justice, a number of U.S. states, and authorities in several other countries announced that they were filing lawsuits against Apple and six book publishers, alleging anticompetitive behavior in shifting to an Apple-backed agency model in which publishers set retail pricing and retailers such as Apple receive a 30% commission on the sales price. Rather ...
iphone 5 home buttons

Next-Generation iPhone Part Leaks Begin with Home Buttons

Monday April 23, 2012 10:27 am PDT by
As noticed by Apple Bitch, Chinese parts vendor TVC-Mall has begun offering "iPhone 5" home buttons for sale in both black and white. But what the report doesn't mention is that the buttons are indeed slightly different from the round home buttons seen on iOS devices to date. Front of "iPhone 5" home buttons The new home buttons appear to have a rounded square shape much like iOS app...