MacRumors

Normally we'd be zeroed in on Apple's annual iPhone event at this time, but with things still up in the air this year, rumors are flying fast and furious about what new products will be launching and when we'll see them.


It certainly looks like Apple has a long list of products that could launch before the end of the year, so check out our video above and read on below for all of the latest rumors!

Report: iPhone 12, Apple Watch Series 6, iPad Air, Smaller HomePod, and Over-Ear AirPods Launching This Fall

The calendar has turned to September, which means new Apple products should be on the horizon! While the exact timing of announcements might end up being different than usual due to the pandemic, new products expected at some point this fall include iPhone 12 and Apple Watch Series 6 models, a 10.8-inch iPad Air with an edge-to-edge display like the iPad Pro, a smaller HomePod, over-ear AirPods headphones, and potentially even a new Apple TV and item tracking AirTags.

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Japanese blog Mac Otakara this week reported that Apple plans to introduce the iPhone 12 and Apple Watch Series 6 models at a (presumably virtual) event in the second half of October. This rumor is supported by a reliable leaker who said Series 6 models won't be announced in September.

iPhone 12 Pro Expected to Come in 'Dark Blue' Color Option

A pair of reports this week claimed that Apple plans to make its iPhone 12 Pro models available in an all-new Dark Blue color that would replace the Midnight Green finish offered for iPhone 11 Pro models.

iphone 12 pro navy blue twitter
As with the latest iPad Pro, iPhone 12 Pro models are expected to feature a flat-edged stainless steel frame, while sticking with frosted glass on the back. As seen in leaked photos this week, the devices are also expected to feature a LiDAR Scanner next to the triple-lens rear camera system, which should pave the way for improved augmented reality experiences within supported apps.

While all iPhone 12 models are expected to feature OLED displays and 5G support, a report this week claimed that only the highest-end 6.7-inch model might get the fastest version of 5G known as mmWave.

iOS 13.7 Released With 'Exposure Notifications Express'

Apple this week released iOS 13.7 with support for a new feature called "Exposure Notifications Express," which allows users to enable COVID-19 Exposure Notifications without downloading their public health authority's app in participating regions.

iOS 13
Apple said that Maryland, Nevada, Virginia, and Washington, D.C. will soon be adopting Exposure Notifications Express, and more U.S. states could follow in the future. Keep in mind that the Exposure Notifications system as a whole still functions on an opt-in basis, with a toggle switch located in the Settings app.

Apple this week also seeded the seventh developer betas of iOS 14 and iPadOS 14 (we've rounded up everything new), watchOS 7, and tvOS 14, as well as the sixth beta of macOS Big Sur.

Super-Lightweight 12-Inch MacBook With Apple Silicon Rumored to Launch This Year

During its WWDC keynote in June, Apple announced that it will be switching to its own custom-designed processors for Macs starting later this year. These machines will be known as Apple Silicon Macs.

a14x macbook
The China Times this week reported that one of the first Apple Silicon Macs will be a lightweight 12-inch MacBook with an A14X chip and up to 20 hours of battery life. The report claims the notebook will launch by the end of 2020.

The same report also mentioned that Apple is developing its own custom GPUs for at least some Apple Silicon Macs, supposedly including a new iMac that will launch in the second half of 2021. Apple said that it expects to finish transitioning its entire Mac lineup to Apple Silicon within around two years.

Apple Watch Series 6 Rumors: Blood Oxygen Tracking, Performance Improvements, Faster Wi-Fi, and More

While the Apple Watch Series 5 was a relatively minor refresh, this year's Series 6 models could pack several new features, such as blood oxygen monitoring and faster Wi-Fi and cellular speeds.

Apple Watch Blood Oxygen
We've put together a video with everything you can expect from Apple Watch Series 6 models, and for more details, make sure to check out our roundup.

Apple's AirTags Rumored for October Launch: Here's What to Expect

Apple is working on a Tile-like Bluetooth tracking device that's designed to be attached to items like keys and wallets. Called AirTags, these item trackers will let you keep an eye on your possessions right in the Find My app.

AirTags Title Feature
‌AirTags‌ are perhaps one of Apple's worst-kept secrets because we've been seeing signs of them in various versions of iOS since early 2019, but it looks like ‌AirTags‌ may finally be ready to launch, coming alongside new iPhones this fall, so we took a look at what we know so far about them.

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iOS 14's biggest changes focus on the Home Screen, the App Library, redesigned compact interface for phone calls and Siri, Picture in Picture, the Translate app, and updated privacy protections, but Apple also improved many of its existing apps to add new features and functionality.

ios14 and photos feature
The Photos and Camera apps didn't get new designs, but received some notable changes like captions, navigation improvements, new shortcuts for capturing images, and more, with all of the new additions to the two apps outlined in the guide below.

Camera Performance and Shooting Speed

Apple in iOS 14 added speed and efficiency improvements to the Camera app. You can capture photos up to 90 percent faster, at up to four frames per second. The time it takes to get your first shot after opening the app is now 25 percent faster, and capturing portraits is 15 percent faster shot to shot.

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There's also a new "Prioritize Faster Shooting" toggle in the Camera section of the Settings app that adapts image quality when rapidly pressing the shutter so you can make sure you're not missing a shot due to processing times.

Expanded QuickTake Video Support

QuickTake in iOS 14 is now available on the iPhone XR, XS, and XS Max. Previously, it was limited to the ‌iPhone‌ 11, 11 Pro, 11 Pro Max, and SE (2020). QuickTake lets you hold down on the shutter button when in photo mode to capture a video without having to swipe over to video mode.

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Volume Up/Down Burst Mode and QuickTake

It's long been possible to press the volume buttons to snap a photo when the Camera app is open, but this shortcut functionality is expanded in iOS 14. If you long press on the Volume Up button you can take a series of photos in quick succession, which is known as Burst Mode.

If you press and hold the Volume Down button you can activate QuickTake to capture video without having to take the time to go into video mode.

Video Mode Toggles

In the upper right corner of the Camera app, there are details on video quality and frames per second when in video mode. In iOS 14, you can tap in that corner to change the video mode rather than having to open up the Settings app to do so. This works in video mode and Slo-Mo mode.

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This was previously available on the ‌iPhone‌ 11 and 11 Pro, and in iOS 14 has expanded to all iPhones.

Exposure Adjustment and Night Mode Improvements

In the Camera section of the Settings app, if you tap on "Preserve Settings," you'll find a new toggle for "Exposure Adjustment." Exposure Adjustment preserves any tweaks you've made to exposure rather than resetting it from shot to shot so you can continue to take photos with your preferred exposure settings.

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Toggling on Exposure Adjustment also ensures that the exposure adjustment indicator remains visible.

Apple is improving Night Mode for the ‌iPhone‌ 11 and ‌iPhone‌ 11 Pro, and when you take a ‌Night Mode‌ shot, the camera uses the gyroscope to offer up a guidance indicator to help you hold the ‌iPhone‌ steady. There's also a new option to cancel mid-capture rather than having to wait for the capture to finish.

Selfie Mirroring

When taking a selfie with an ‌iPhone‌ using the Camera app, it flips the image so that it's the opposite of the mirror image that's shown in the preview, which can be confusing. Because most social networking apps use mirrored selfies, many people are more accustomed to mirroring functionality than the flipped selfies that the ‌‌iPhone‌‌ uses.

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In iOS 14, you can use the new "Mirror Front Camera" toggle to cause the Camera app to take mirror image selfies where the finished product looks like the image preview. To enable the feature, open up the Settings app, select Camera, and toggle on "Mirror Front Camera."

Photo Captions and Filtering

The ‌Photos‌ app in iOS 14 supports captions so you can add additional context to your photos with the information you add synced across iOS and Mac.

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To add a caption to an image in the ‌Photos‌ app, just swipe up on any single photo you're looking at to see additional details and then tap on "Add a Caption" and type in whatever you want.

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In the "All ‌Photos‌" view, there's a "Filter" option where you can choose to display favorite photos, edited photos, all photos, or all videos. To get to the Filter options, tap the three dots in the upper right corner and select "Filter." You can also choose to change the Aspect Ratio Grid to show the photo sizes or stick with the square version.

Album Sorting and Hidden Album

In any album in the ‌Photos‌ app, you can tap the three dots in the right hand corner of the display to get to sorting and filtering options. Filter options work like above, but the sort option lets you sort by oldest photos or newest photos to make it easier to find what you're looking for.

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As for the Hidden album, there's a new option to hide it from the Albums list. In the ‌Photos‌ section of the Settings app, toggle on "Hidden Album." The album won't be available in the ‌Photos‌ app, but you'll still see it when you use the image picker in other apps.

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Streamlined Navigation

Pinch gestures to zoom in and out now work in the Albums, Favorites, Media Types, and Shared Albums sections of the ‌Photos‌ app, so you can easily zoom in and out to see everything in a given location. In iOS 13, the pinch zoom gesture to see more photos or photos that are larger was limited to the main ‌Photos‌ section.

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Memories and Live Photos Improvements

Apple in iOS 14 improved the Memories feature to show more relevant photos and videos, and there are a greater number of music tracks available to watch with photo slideshows. Apple says that the framing has also been improved when switching between horizontal and portrait orientations for better transitions.

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Redesigned Image Picker

Throughout iOS 14, there's a new image picker wherever you use iOS to insert a photo into another app. The new version lets you select from albums or search for people, places, or photo contents, which makes it easier to find the exact photo you want to use.

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Better Zoom

In iOS 14 you can use the pinch to zoom feature to zoom much further into photos than was possible in iOS 13, so you can see more of the detail in a photo.

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Limited Photos Permissions

Apps that ask permission to access photos can now be provided with access to a limited number of images if you don't want to give blanket permission for an app to access your entire camera roll.

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With the limited photos option, you can continually update the photos that are shared with the app, selecting just a couple at a time that you want to upload or edit.

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You will be asked about limited photos access whenever an app wants permission to use photos, and you can control which apps have access to all of your photos, limited photos, or no photos in the Privacy section of the Settings app under "‌Photos‌."

Guide Feedback

Have questions about the Camera and ‌Photos‌ features in iOS 14, know of something we left out, or or want to offer feedback on this guide? Send us an email here. If you want to know more about what's coming in iOS 14, make sure to check out our iOS 14 roundup.

For this week's giveaway, we've teamed up with Casery to offer MacRumors readers a chance to win an iPhone case for any of Apple's iPhones ranging from the iPhone 11 models to the ‌iPhone‌ 6.

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Casery has a large selection of iPhone cases all with unique designs that are suitable for a range of tastes. An Agate Collection, for example, pairs a clear case with styling that looks like an agate stone. The agate designs come in a wide range of colors, from deep blues and blacks to white, gray, pink, and purple.

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The Marble Collection offers up clear cases with a marble design at the back that looks like traditional marble, also in bright colors. The Animal Collection features the same clear case with animal prints like tortoiseshell, snakeskin, and leopard.

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There are other themed cases as well, including cases featuring plats like palm trees, pineapple, succulents, banana leaves, roses, peonies, and gardenias, along with cartoon-themed cases featuring Spongebob and Patrick.

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Casery's cases, priced at $32, are available for all iPhones ranging from the most modern ‌iPhone‌ 11, 11 Pro, and 11 Pro Max to the ‌iPhone‌ 6 and 6 Plus, so you can find the right case for the device that you have.

Casery's cases offer full ‌iPhone‌ protection. Made from polymers with a co-molded design, each case offers edge-to-edge protection from drops, scratches, and dings, and the matte finish protects from pesky smudges and fingerprints.

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There's protection for the buttons, a cutout at the bottom for the Lightning port, and a fitted cutout for the camera module. The front of the case is slightly raised to protect the display of the ‌iPhone‌ when placed facedown.

caserycases
We have 20 Casery cases to give away to MacRumors readers. To enter to win our giveaway, use the Gleam.io widget below and enter an email address. Email addresses will be used solely for contact purposes to reach the winners and send the prizes. You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, following us on Instagram, or visiting the MacRumors Facebook page.

Due to the complexities of international laws regarding giveaways, only U.S. residents who are 18 years or older and Canadian residents (excluding Quebec) who have reached the age of majority in their province or territory are eligible to enter. To offer feedback or get more information on the giveaway restrictions, please refer to our Site Feedback section, as that is where discussion of the rules will be redirected.

The contest will run from today (September 4) at 11:00 a.m. Pacific Time through 11:00 a.m. Pacific Time on September 11. The winners will be chosen randomly on September 11 and will be contacted by email. The winners will have 48 hours to respond and provide a shipping address before new winners are chosen.

Apple today updated its main apple.com homepage with a takeover promotion for Apple TV+ and its 18 Emmy nominations. Under the tagline "18 Emmy nominations, and we're just getting started," Apple highlights each of the nominations garnered by its shows.

apple 18 emmy noms

  • The Morning Show: 8 nominations
  • Defending Jacob: 2 nominations
  • Beastie Boys Story: 5 nominations
  • Home: 1 nomination
  • Central Park: 1 nomination
  • The Elephant Queen: 1 nomination

The 72nd Primetime Emmy Awards, which honor excellence in television, will be held on September 20 and will be hosted by Jimmy Kimmel.

Apple supplier ASE Technology is packaging core chips for at least two new Apple Watch models based on its system-in-package technology, and it will also incorporate the technology into third-generation AirPods, according to DigiTimes.

airpods pro opposite apple watch series 5
Earlier this week, Bloomberg's Mark Gurman and Debby Wu reported that the new Apple Watch lineup will include a successor to the Apple Watch Series 5 and a replacement for the Series 3 that will compete with lower-cost fitness trackers like Fitbits.

While new Apple Watch models are typically announced alongside new iPhones in September, rumors suggest that this year's Series 6 lineup might be unveiled in October. Rumored features include a new S6 processor for improved performance, expanded health capabilities like blood oxygen monitoring, and faster Wi-Fi and cellular speeds.

The report claims the third-generation AirPods will be released in 2021, lining up with a timeframe shared by analyst Ming-Chi Kuo, who expects a launch in the first half of the year specifically. There have been conflicting rumors as to whether these AirPods will sport the same design as the AirPods Pro, including in-ear tips and shorter stems below the ears.

Apple is rumored to have several other products in its pipeline, including a 10.8-inch iPad Air with an edge-to-edge display like the iPad Pro, a smaller HomePod, over-ear AirPods headphones, a new Apple TV, and item tracking AirTags. While some of these products will likely be released by the end of 2020, timing is less certain amid the global health crisis.

Related Roundups: AirPods 4, Apple Watch 10
Related Forum: AirPods

Apple continued to dominate the North American wearables market in the second quarter of 2020, with a growth of nine percent year-on-year, according to a new report by Canalys.

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The shipments of wearables in the North American market grew 10 percent in the second quarter of 2020, but the value of the market remained flat year-on-year. A boom in low-end activity trackers meant that the average selling price of a wearable declined by 11 percent to $235. The surge in more basic devices offset the United States' third consecutive quarter of smartwatch decline.

In spite of this, the Apple Watch Series 5 was America's best-selling smartwatch, matching last year's Series 4 model for shipments. Demand for the Apple Watch Series 3 also grew by 30 percent.

north america canalys wearables

Recent IDC research similarly showed Apple's ongoing dominance of the global wearables market. North America was one of only two regions to demonstrate sustained consumer demand for wearables with quarter-on-quarter growth.

Canalys predicts that going into 2021, medical-oriented devices will move certain products into an elevated tier, creating much stronger differentiation between casual fitness devices and those that offer advanced health tracking. The upcoming Apple Watch Series 6 will likely contribute to this by offering new health-tracking features such as blood oxygen monitoring.

Tag: Canalys

Following several months of explosive growth, Apple's stock came crashing down on Thursday, dropping around eight percent in a single day. It was the worst day of trading for technology stocks as a whole since March.

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Apple's market capitalization slid over $180 billion as a result of the sell-off, marking the largest one-day loss in value for any company ever, according to Barron's. The report claims the previous record was set by Volkswagen in October 2008, when the automaker lost $153 billion in value in a day, shortly after a massive short squeeze.

Apple is down another five percent today as of writing, stripping the company of its $2 trillion status during intraday trading.

Apple's stock price is still twice as high as it was in late March. Despite the global health crisis, the company set a June quarter revenue record of $59.7 billion, buoyed by strong Mac and iPad sales as more people work, learn, and connect with others from home.

Apple recently announced a four-for-one stock split that took effect for shareholders of record as of August 24. Split-adjusted trading began August 31.

Tag: AAPL

As we head into the long weekend ending with Labor Day on Monday, a number of retailers have introduced deals that should be advantageous for anyone shopping around for Apple products and related accessories. In this article we've rounded up some of the best Labor Day deals for Apple fans, including discounts on the Bluetooth speakers, charging accessories, HomeKit devices, and more. Most of the discounts will expire early next week.

labor day deals 2020Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Best Buy

Best Buy is holding a Labor Day sale on a variety of products, including kitchen and laundry room appliances, 4K TV sets, and home electronics. For the home electronics category, Best Buy is offering various indoor workout equipment, routers, smart vacuums, and more.

best buy labor day 2020
This also includes sales on Beats headphones. You can get the Powerbeats Pro for $199.99, down from $249.99; the Solo Pro for $229.99, down from $299.99; and the Powerbeats (wired) for $129.99, down from $149.99.

Right now, you can also save on the HomePod, which is discounted to $199.99 from $299.99 this week. If you're interested in setting up a stereo pair, Best Buy is also offering the HomePod in a 2-pack for $399.98, down from $599.98 (in Space Gray and White).

Twelve South

At Twelve South you can take 12 percent off sitewide by using the code SeeYaSummer through Monday, September 7. Twelve South has plenty of accessories tailor-made for Apple products like the MacBook Pro, iMac, and AirPods, and the retailer offers free shipping in the United States.

Ring

Numerous discounts on Ring products have hit Amazon and the Ring website. The Ring Video Doorbell (Second Generation) is on sale for $79.99, down from $99.99, and you can also save on Ring's cameras and security systems.

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Doorbells

Cameras

JBL

JBL's Labor Day sale includes up to 50 percent off Bluetooth speakers, headphones, and other audio equipment. We've collected a few accessories from the sale below, but be sure to visit JBL's website to browse every discount before they expire.

jbl labor day 2020
Bluetooth Speakers

Wireless Headphones

Caldigit

Caldigit is offering up to 41 percent off a collection of portable hard drives and dock accessories for its Labor Day sale. This includes the popular Tuff Nano USB-C Portable External SSD (512GB) for $99.99, down from $169.99 (also available in 1TB for $209.99).

Newegg

Newegg is providing its customers with up to 70 percent off gaming computers, monitors, Bluetooth speakers, mice, tablets, and more.

newegg labor day
The sale also includes routers from TP Link and Samsung SSD, so be sure to browse the entire event before it expires.

OWC

At OWC's Labor Day event you can save on iMac memory kits, USB-C docks, audio accessories, and more. The retailer's memory kits make it super easy to expand the memory of your current iMac to help speed up older models.

Miscellaneous

  • Belkin - Up to 50 percent off chargers and cables.
  • Dell - Save on PCs, monitors, keyboards, headphones, and more.
  • Dyson - Take $150 off Dyson V8 Absolute Pro cordless vacuum.
  • The Home Depot - Save on various smart home products from Nest, Lenovo, Ring, and more.
  • Nomad - Take 20 percent off sitewide with code LABORDAY
  • Hyper - Take 20 percent off USB-C hubs and other Mac accessories with code LABOR20

Keep up with all of this week's best discounts on Apple products and related accessories in our dedicated Apple Deals roundup.

Related Roundup: Apple Deals

Nearly a year after its launch, subscription mobile gaming service GameClub is today announcing an expansion that will start bringing PC and console gaming titles to mobile.

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The first three PC titles to be announced for GameClub are Tokyo 42​, ​Ancestors Legacy​, ​and ​Chook & Sosig: Walk the Plank, all of which will be coming to iOS and Android this fall. GameClub is also announcing new content for its existing library, which includes new levels and modes coming to Breach & Clear.

Similar to Apple Arcade, GameClub offers a library of over 100 games available to play without ads or in-app purchases. Offering support for both iOS and Android, a subscription is priced at $4.99 with up to 12 family members able to share a single subscription.

GameClub got its start updating classic iOS games for modern display sizes and device capabilities, but has broadened its reach as it first expanded to Android and has now begun porting key titles from other platforms to its library.

Images of what appears to be an original Apple Watch prototype in its security case have been shared online by Twitter user @AppleDemoYT.

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The photos show a prototype stainless steel Apple Watch concealed within a silicone security case, marked with a redacted serial number. Apple usually transports its prototype and testing units in thick protective cases that are intended to mislead and conceal the true design of the product.

Interestingly, the security case seems to resemble a third-generation iPod nano with a click wheel. In the years leading up to the announcement of the Apple Watch, it was not uncommon for some users to use the sixth-generation iPod nano as a watch using third-party cases. It is therefore fitting that Apple disguised the original Apple Watch as an iPod nano.

The prototype was allegedly used for internal testing before the official release of the original Apple Watch. The device came in a cardboard box marked "Apple Confidential," with multiple warnings about unauthorized use.

Images of original Apple Watch prototypes have surfaced before, showing slight variations from the final design. While no useful information can usually be gleaned from most prototypes, it is interesting to see how Apple conducts the development of its products before they reach the market. Prototype devices are hotly desired by collectors and occasionally surface on auction sites and at device recycling facilities.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)
Related Forum: iPod touch and iPod

This week's addition to Apple Arcade is World's End Club, described as a new type of action-adventure game that fuses a thrilling story with 2D side-scrolling action. The game is available on the iPhone, iPad, Mac, and Apple TV.

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World's End Club revolves around a group of "oddball kids" from Japan who get into an accident while on a bus for a class trip. When they wake up, they find they are trapped in an abandoned theme park under the sea. Suddenly, a mysterious clown appears and orders the kids to play a "Fate Game," forcing them to fight for their lives.

Watch the trailer below:


The game's scenario is written by Zero Escape series creator Kotaro Uchikoshi, with Danganronpa's Kazutaka Kodaka serving as creative director.

Apple Arcade has also started advertising three more titles that are coming soon to the iPhone, iPad, Mac, and Apple TV, including the sword-swinging fantasies Slash Quest! and Marble Knights as well as puzzle game A Monster's Expedition.

Apple Arcade is a subscription-based service that provides iPhone, iPad, Apple TV, and Mac users with access to over 100 premium games with no in-app purchases or ads for $4.99 per month. The games can be downloaded from the Arcade tab of the App Store.

In line with previous reports, Broadcom has confirmed that a ramp-up of its chip shipments, for what analysts believe is the iPhone 12, will run into the final quarter of 2020 (via Reuters). This is a quarter later than most years, which suggests that Apple's upcoming ‌iPhone‌ 12 lineup will be delayed.

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In June, Broadcom CEO Hock Tan discussed a "major product cycle delay" at a "large North American mobile phone" company. There was no mention of Apple by name, but according to Bloomberg, this is phrasing that Tan often uses to describe Apple.

Earlier this year, Apple CFO Luca Maestri confirmed that this year's new iPhones will be released later than normal. The statement remained vague about the exact release date, simply saying that the devices will be "available a few weeks later" than usual.

In 2019, Broadcom earned one-fifth of its revenue from supplying Apple. The confirmation of significant late-2020 shipments from the company indicates that the ‌iPhone‌ 12 is highly unlikely to arrive this month. Multiple reports are now pointing towards October for the launch of the ‌iPhone‌ 12 lineup, as well as Apple Watch Series 6 models, and the long-rumored AirTags.

Related Forum: iPhone

Facebook has announced a new forward limit on its Messenger chat platform so that messages can now only be forwarded to five people or groups at a time.

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The limiter was revealed in a Facebook Newsroom blog post explaining that the new rule has been introduced to provide users with "a safer, more private messaging experience," particularly amid the ongoing global health crisis and in the run up to major elections in the United States.

Limiting forwarding is an effective way to slow the spread of viral misinformation and harmful content that has the potential to cause real world harm.

The change follows a similar limit on Facebook-owned WhatsApp that was introduced in July. In limiting the ability to forward messages to multiple chats at once, the encrypted messaging platform cited events in India as a specific example of how spreading fake messages could cause harm.

Earlier this year, a series of viral message-related crimes in India resulted in 12 dead in the span of just one month. One incident left one man dead and two others severely injured after false rumors went viral on WhatsApp that they had tried to abduct children.

WhatsApp said it was "horrified" by the violence in India, and that it had announced several changes to help address the issues.

Apple has published a human rights policy document that commits to "freedom of information and expression," following years of criticism from investors that it shows too much deference to Beijing and accedes to China's censorship demands.

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The four-page document formalizes Apple's commitment to "respecting the human rights of everyone whose lives we touch," but concedes that the company is "required to comply with local laws," although it stops short of mentioning any particular country.

"Where national law and international human rights standards differ, we follow the higher standard. Where they are in conflict, we respect national law while seeking to respect the principles of internationally recognised human rights."

The Financial Times reports that Apple's board of directors approved the policy and published it ahead of a deadline of September 5 for shareholders to submit motions for next year's investor meeting.

The commitment comes seven months after some of Apple's shareholders defied management and supported a proposal from a consumer advocacy group called SumOfUs that would have compelled it to uphold freedom of expression globally. Apple reportedly tried to strike the proposal from the agenda but was denied by the US Securities and Exchange Commission.

Apple has faced increasingly pressure from investors about its relationship with China and its tendency to accede to Beijing's demands. Last year, for example, Apple removed the app of news outlet Quartz from China's ‌‌App Store‌‌ after complaints from the government that it included content that is illegal in the country. The app was covering the Hong Kong Umbrella Movement protests at the time.

Apple has also been forced to remove many VPN apps from the ‌‌App Store‌‌ in China due to the administration's regulations. Other apps affected in the past include WhatsApp, Facebook, Snapchat, Twitter, and the New York Times app.

Sondhya Gupta, campaign manager at SumOfUs, welcomed the publication of Apple's human rights policy, but told FT it was not clear how Apple would create proper oversight or measure progress, and Apple had not said how it would disclose the actions it might take in response to government demands that could limit free expression or access to information.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

app store iconThe ongoing dispute between Apple and Epic Games has spurred complaints from Japanese game developers about Apple's App Store business model and the way it handles third-party app submissions.

Bloomberg reports that some developers in the Japanese gaming market have been emboldened by the dispute and are becoming more vocal about their own concerns, which including Apple's 30% commission rate and inconsistent enforcement of App Store policies.

While Epic, publisher of the hit title Fortnite, focuses on the 30% revenue cut app stores typically take, Japanese game studios have broader concerns. They have long been unhappy with what they see as Apple's inconsistent enforcement of its own App Store guidelines, unpredictable content decisions and lapses in communication, according to more than a dozen people involved in the matter.

According to game developers in Japan, Google's Play Store offers a smoother approval process and better communication than the App Store. Some developers even rely on a third-party service called iOS Reject Rescue, which helps them navigate through Apple's approval process if their app is rejected.

"Apple's app review is often ambiguous, subjective and irrational," said Makoto Shoji, founder of PrimeTheory, which provides the rejection service. "While Apple will never admit it, I think there are times when they simply forget an item's in the review queue or they intentionally keep it untouched as a sanction to a developer giving them the wrong attitude," Shoji told Bloomberg.

Japanese developers have also been critical of the way Apple interprets what is appropriate content and say it often changes policies without advance notice. One topic in particular they take issue with is Apple's judgement of what constitutes overtly sexualized or pornographic material. The report notes that several game studios had characters in swimsuits approved only for them to be later rejected as Apple considered them to be "sexualized."

Apple has faced increasing scrutiny over its App Store practices from both developers and regulators in recent months. In response to the public clash between Apple and Epic Games, Japan's antitrust regulator has said it will "step up attention" to the iPhone maker's practices and how they affect the country's massive mobile gaming market.

Apple is working on a Tile-like Bluetooth tracking device that's designed to be attached to items like keys and wallets. Called AirTags, these item trackers will let you keep an eye on your possessions right in the Find My app.


AirTags are perhaps one of Apple's worst-kept secrets because we've been seeing signs of them in various versions of iOS since early 2019, but it looks like AirTags may finally be ready to launch, coming alongside new iPhones this fall.

Based on images found in iOS, AirTags may be small, circular tags with built-in Bluetooth and ultra-wideband support for tracking purposes. You'll be able to locate your AirTags in the ‌Find My‌ app on iPhone, iPad, and Mac right alongside all of your Apple devices that support ‌Find My‌.

The rumored ultra-wideband support is worth noting because it's going to let iPhones with a U1 chip (the ‌iPhone‌ 11, 11 Pro, and 11 Pro Max) track positioning with more accuracy than Bluetooth alone. If you lose your keys down the couch cushion, for example, the ‌iPhone‌ should be able to lead you right to them.

We don't know how AirTags will attach to items, but Apple may use rings, adhesive, or a similar method. The exact design also isn't known at this time, but AirTags are expected to be water resistant. As for charging, there are mixed rumors. AirTags might have a replaceable CR2032 battery or they might feature a rechargeable battery that works with an Apple Watch-style charging puck.

Anything that's lost will show up on a ‌Find My‌ map, and you'll see an associated address. Inside, and when you're close, you may also see an augmented reality map with the specific positioning of your lost device. AirTags will also be able to play a sound when you're close by, making it even easier to locate what you're looking for.

There's an iOS 13 feature that lets Apple products communicate with one another when offline, so your lost ‌iPhone‌ can ping off of someone else's that it comes into contact with even without a cellular connection, letting you know where it is. This same feature could come to AirTags.

We could be seeing AirTags quite soon, if the most recent AirTag rumor from Japanese site Mac Otakara is to be believed. ‌Mac Otakara‌ believes Apple will hold an event in October that will see the launch of ‌iPhone‌ 12 models, the Apple Watch Series 6, and the AirTags.

For more on what to expect when the AirTags launch, make sure to check out our complete AirTags guide.

Apple today seeded the fourth public beta of an upcoming watchOS 7 update to public beta testers, one week after seeding the third public beta and just a few days after seeding a new beta to developers.

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The watchOS 7 update can be downloaded after installing the proper profile from Apple's Public Beta website. watchOS 7 should not be installed on a primary device as it is still an early beta and there could be bugs, plus there is no way to downgrade back to watchOS 6.

watchOS 7 is a major update that introduces a new Sleep Tracking feature for the Apple Watch, which is designed to measure how long you're asleep as you wear the Apple Watch while sleeping.

It comes along with a Wind Down feature that helps you establish a bedtime routine to make it easier to fall asleep at night, as well as a Sleep Mode that turns on Do Not Disturb and dims the Apple Watch display.

The Apple Watch can also wake you up with haptic vibrations, providing a weather report in the morning as well as info on battery life so you can get your day started.

Along with these sleep tracking features, the Apple Watch has automatic handwashing detection that listens for the sound of running water and handwashing motions and then starts a 20-second timer so you can make sure you're washing your hands for the appropriate amount of time.

A new watch Face Sharing feature lets you share watch faces with others and install new watch faces from the App Store, Messages, Mail, websites, and more.

There's a new Chronograph Pro face with tachymeter, updates to complications, and new workout options in the newly renamed Fitness app, which was previously the Activity app.

The Maps app now supports directions for cyclists, Siri provides spoken translations, and there's a Shortcuts app on the Apple Watch. For more on what's new in watcOS 7, make sure to check out our watchOS 7 roundup.

watchOS 7 is limited to the Apple Watch Series 3, Series 4, and Series 5 models, and is not compatible with the Apple Watch Series 1 and Series 2.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

Apple today seeded the seventh betas of iOS 14 and iPadOS 14 to developers for testing purposes, updating and refining the features included in the software.

As the beta testing period progresses, changes get smaller and less notable, but the seventh beta still has a few new features that are worth mentioning, such as dark mode options for some wallpapers. We've listed what's new in the seventh beta of iOS 14 below.

- Dark Mode Rainbow Wallpapers - The existing rainbow stripe wallpaper options now feature Dark Mode settings as well as standard light mode settings. You can't select the darker wallpaper by default, though, and it only activates when ‌Dark Mode‌ is on.

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- Tweaked App Library Categories - Apple has changed the categories in the App Library. Options now include Social, Utilities, Productivity & Finance, Information & Reading, Creativity, Other, Health & Fitness, Shopping & Food, Entertainment, Travel, Games, Arcade, and Education.

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- AirPods Banner - When connecting AirPods or AirPods Pro to an iPhone or iPad in beta 6, there was an error that caused incorrect text to be displayed. That appears to be fixed in beta 7.

Know of any other changes in ‌‌iOS 14‌‌ beta 7 that we didn't list here? Let us know in the comments and we'll add them.

Related Forum: iOS 14