MacRumors

Apple today seeded the second betas of iOS and iPadOS 15 to public beta testers, allowing non-developers to download and test the new updates ahead of their fall release. The second public betas come two weeks after Apple released the first public betas.

iOS 15 General Feature Purple
Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS 15 updates over the air after installing the proper certificate from the Public Beta website.

iOS 15 is adding new features for FaceTime, tools for reducing distractions, updated notifications, and privacy enhancements. ‌FaceTime‌ supports SharePlay for watching TV, listening to music, or screen sharing with friends, while a Shared with You feature keeps track of the songs, website links, pictures, and more that friends send you.

Focus is designed to help keep you on task by cutting out notifications you don't want while you're busy, and there's a new notifications summary feature that prevents you from being inundated with unimportant notifications throughout the day.

Safari has a redesigned look with a compact tab bar that's located at the bottom of the screen, plus Tab Groups let users save open tabs for later. Maps has a new zoomed out globe view and a new 3D view in select cities, plus there's more road detail and an AR-based walking direction feature.

The Wallet app will support IDs and more kinds of keys in iOS 15, and Photos gains updates to Memories and a new Live Text feature that uses on-device intelligence to recognize the text in an image, making it searchable and copyable. Spotlight is better than ever, and processing for Siri requests is now done directly on device.

Mail Privacy Protection in the Mail app stops senders from seeing your IP address and knowing if you've opened up an email, and an App Privacy Report gives you details on how often apps use permissions like camera and location access.

There are a ton of other new features available in iOS and iPadOS 15, with full details available in our roundup. The latest developer beta introduced Safari refinements, updates to the Focus interface, and more, all of which should be in the second public beta.

Apple has also seeded new public betas of tvOS 15 and watchOS 8 to its public beta testing group. tvOS 15 can be downloaded by opening up the Settings app on the ‌Apple TV‌, navigating to the Software Updates section under "System," and then toggling on "Get public Beta Updates" after signing up to beta test on Apple's public beta website.

watchOS 8 can be downloaded can be downloaded after upgrading your iPhone to the public beta version of iOS 15. After installing ‌iOS 15‌, the proper ‌watchOS 8‌ profile from Apple's beta software website must also be installed. The software can be accessed by going to General > Software Update in the Apple Watch app on ‌‌iPhone‌‌. To update, ‌Apple Watch‌ needs to have 50 percent battery life, it must be placed on the charger, and it must be in range of the ‌‌‌‌‌‌‌‌‌iPhone‌‌.

Related Forum: iOS 15

Kevin Lynch, who is well known at Apple for overseeing work on the Apple Watch, is set to take on a role leading the development of the Apple Car, reports Business Insider.

Apple car wheel icon feature teal
Several sources within Apple told Business Insider that Apple has been called on to help lead the Apple Car project, which has undergone several shifts in leadership over the years.

Right now, Apple Car development is overseen by John Giannandrea, Apple's AI and machine learning chief who took over the reins from Bob Mansfield after Mansfield retired in 2020. Rumors about the Apple Car have suggested that leadership issues and internal strife have impacted the project, which is perhaps no surprise given what a massive undertaking it is.

Prior to bringing the Apple Watch to fruition, Lynch worked at Adobe and helped create Creative Cloud, plus he has worked on Apple's healthcare strategy team, so he has a diverse background. Business Insider says that his title will not change and he will continue to be involved with both the Apple Watch and Apple's health initiatives, but he is stepping back from Jeff Williams' health care staff and will be replaced by director of health software engineering Evan Doll on that team.

Apple is now at a stage where it is sourcing components, talking with suppliers, and making deals with manufacturing partners for the Apple Car, requiring more hands-on help from experienced executives within Apple.

Work on an Apple Car is still in the early stages and multiple sources have said that a finished self-driving vehicle could be released sometime between 2025 to 2028. We have more on the development of the Apple Car in our Apple Car roundup.

iPhone 12 models have held their value better than ‌iPhone‌ 11 models did after the same amount of time, according to a new report by SellCell.

iPhone 12 Layout Feature
During the six months following launch, the ‌iPhone‌ 12 models lost on average 34.5 percent of their value, while during the same period after the launch of the ‌iPhone‌ 11 lineup, ‌iPhone‌ 11 models lost 43.8 percent of their value. This means that ‌iPhone‌ 12 models are currently holding their value 9.3 percentage points better than the ‌iPhone‌ 11 models did during the six months after launch.

Although the launch of the ‌iPhone‌ 12 prompted the ‌iPhone‌ 11 models to lose eight percent of their value in three months and ten percent of their value within nine months, the ‌iPhone‌ 11 models are now steadying in their depreciation.

Out of the ‌iPhone‌ 11, ‌iPhone‌ 11 Pro, and iPhone 11 Pro Max, the ‌iPhone‌ 11 has depreciated the least with a loss of only 31.7 percent, despite being the least expensive model. This is 17.5 percent less depreciation than the ‌iPhone‌ 11 Pro and nine percent less depreciation than the average across all three handsets.

iphone 11 depreciation sellcell
Throughout the 21 months since its launch, the ‌iPhone‌ 11 still performed best, having lost 49.1 percent of its value overall. The ‌iPhone‌ 11 Pro, on the other hand, was the worst performer, losing 56.9 percent of its value in the 21 months since its launch.

In the ‌iPhone‌ 12 lineup, the iPhone 12 mini depreciated the most, losing 41 percent of its value after six months. This is almost nine percent more depreciation on average than the other devices evaluated, perhaps indicating reduced demand. Even so, each of the ‌iPhone‌ 12 models recovered value. The iPhone 12 Pro Max lost 49.2 percent in month one, but by month six, the handset recovered 20.3 percent of its MSRP.

iphone 12 depreciation sellcell
Overall, both the ‌iPhone‌ 11 and ‌iPhone‌ 12 series of devices lost 40 to 50 percent of their value within the first four weeks of launch on average. The ‌iPhone‌ is still by far the best smartphone for value retention regardless of the exact model. For example, a previous study has shown the ‌iPhone‌ 12 holds its value 20 percent better than the Samsung Galaxy S21.

Related Forum: iPhone

The HomePod mini has dropped to $89.99 on B&H Photo today, down from its original price of $99.00. This is a second-best price on the HomePod mini, following a drop to $79.99 at Simply Mac earlier this summer.

homepod mini sale
The HomePod mini is a smaller version of the HomePod, measuring in at 3.3 inches tall compared to the HomePod's 6.8-inch height. The HomePod mini features a fabric-covered spherical design with a flat top that has a backlit touch interface interface for activating Siri and controlling music.

Given the low entry price of the smart speaker, steep discounts have been rare, and will likely continue to be as we move into the rest of the year. Keep up with all of this week's best discounts on Apple products and related accessories in our dedicated Apple Deals roundup.

Related Roundup: Apple Deals

The surging popularity of AirPods has reportedly resulted in record numbers of counterfeit wireless headphones being seized at the U.S. border.

fakeairpodsdesign
According to The Information's Wayne Ma, roughly 360,000 counterfeit wireless headphones with a retail value of $62.2 million were confiscated in the first nine months of the U.S. government's fiscal year, based on data from U.S. Customs and Border Protection. By comparison, the report claims 295,000 counterfeits with a retail value of $61.7 million were seized at the U.S. border in the entire 2020 fiscal year.

U.S. Customs told The Information that 80% of all counterfeit products coming into the U.S. were from mainland China or Hong Kong. While it's unclear how many of the seized counterfeit headphones were AirPods, U.S. Customs said seizures have increased 50% in the past five years as products such as Apple's earbuds have gained popularity.

The retail value of counterfeit wireless headphones seized by U.S. Customs appears to have skyrocketed following the release of AirPods Pro in October 2019.

the information airpods chart
MacRumors shared a comparison of real and fake AirPods Pro back in 2019:


The Information examined counterfeit AirPods Pro sold in Hong Kong in December, noting that they had a genuine Apple serial number and were physically indistinguishable from legitimate AirPods Pro, and even had functional active noise cancellation and Transparency mode features. The report claims one of the only ways to determine that the AirPods were fake was by looking up their firmware version, which was incorrect.

Related Roundups: AirPods 4, AirPods Pro 3
Related Forum: AirPods

Today marks the release of three remastered classics on Apple Arcade, including Angry Birds Reloaded, Doodle God Universe, and Alto's Odyssey: The Lost City.

Angry Birds Reloaded features familiar physics-based bird slingshotting action from the original game, with new characters and visual enhancements. There is also a new game mode with eagles wreaking havoc on the island.


Doodle God Universe is a world building game that tasks players with mixing and matching elements like water and stone to create an entire universe.

First released in 2018, Alto's Odyssey is an award-winning endless sandboarding game with beautiful procedurally generated graphics, dynamic lighting and weather conditions, and original music. In the Apple Arcade edition of the game, players embark on a sandboarding journey to find a new biome called The Lost City and unearth the secrets hidden within, with the classic Alto's Odyssey experience preserved.

altos odyssey the lost city banner
The classic endless runner Jetpack Joyride+ is also coming to Apple Arcade on July 23.

Additional classic games were added to Apple Arcade in April, including Fruit Ninja Classic, Monument Valley, and Cut the Rope Remastered.

Priced at $4.99 per month or $49.99 per year, Apple Arcade provides access to a catalog of around 200 games without ads or in-app purchases across the iPhone, iPad, Mac, and Apple TV, with additional titles added periodically.

Twitter is testing a new timeline layout in which photos are stretched to the edge of the display with no horizontal margins, mimicking the design layout of popular photo and video sharing apps, such as Instagram.

twitter edge to edge layout
The new layout was shared by Jane Manchun Wong on Twitter, who often uncovers what features and changes Twitter is working on behind the scenes. The change is still in testing, but according to a screenshot shared by Wong, photos will now go edge-to-edge, compared to the current layout that features horizontal margins on either side of photos.

Separately, while Twitter announced this week it would be shutting down "Fleets," its stories-like function in August, the company is possibly eyeing a possible new feature, the most wanted by users.

In a tweet (via 9to5Mac), the company's product lead, Kayvon Beykpour, surveyed his followers as to whether they would subscribe to "Twitter Blue," the platform's monthly subscription service, if it offered users the ability to edit tweets for a few minutes after they were posted.


While there is no say as to whether the ability to edit tweets will ever become a reality, the company's product lead survey is certainly telling that Twitter is once again exploring the idea and attempting to garner public opinion.

Tag: Twitter

Ahead of its global premiere next week, Apple today held a screening event for season two of the Apple TV+ hit comedy series "Ted Lasso" at the Pacific Design Center in Los Angeles, and was attended by the cast and creators of the show, including Apple CEO Tim Cook.

ted lasso screening la
"Ted Lasso" first aired last year as one of the first original series for the ‌Apple TV‌+ platform and has since grown in popularity. The second season of the show, which will consist of 12 episodes with an episode premiering every Friday, will premiere on ‌Apple TV‌+ on Friday, July 23. Even before its debut, Apple has already renewed the show for a third season, which the creators of the show have hinted may be the last.

This week "Ted Lasso" scored an Emmy nomination for Outstanding Comedy Series, alongside 20 overall nominations. Jason Sudeikis, who plays Ted Lasso in the show, was also nominated for Outstanding Lead Actor in a Comedy Series.

Apple today launched the third part of its annual Back to School promotion, with back to school deals now available in most countries in Europe, some countries in Asia, and the Middle East.

apple back to school
Higher education students and educators can get a set of free AirPods with the purchase of select Macs and iPads, which is the same deal that went live in the United States and Canada in June and Australia and New Zealand in January.

Qualifying devices include the MacBook Air, MacBook Pro, 24-inch iMac, Mac Pro, Mac mini, M1 iPad Pro, and iPad Air. The low-cost iPad, iPad mini, and refurbished products from Apple are not eligible for the promotion, but all educational purchases are available at discounted prices through the dedicated EDU store in each country.

Apple customers who make a qualifying purchase can get the second-generation AirPods for free, or upgrade to AirPods with Wireless Charging or AirPods Pro for an additional fee. Students are also eligible for AppleCare+ at a 20 percent discount.

Apple's Back to School promotion requires verification through UNiDAYS in many countries, with full terms and conditions available on the promotional pages for Apple's country-specific websites.

Back to School deals are available to students and educators in countries that include the UK, Ireland, France, Germany, Italy, Spain, Austria, Denmark, Finland, Norway, Sweden, Switzerland, Belgium, Poland, Portugal, Czech Republic, Netherlands, Russia, Turkey, United Arab Emirates, Hong Kong, China, Taiwan, Singapore, and Thailand.

Apple was the number three worldwide smartphone vendor in the second quarter of 2021, according to smartphone shipment estimates shared today by Canalys.

apple smartphone shipments q2 2021
Apple's iPhone sales were surpassed by smartphone sales from Samsung and Chinese smartphone maker Xiaomi, with Xiaomi surpassing Apple and taking the number two spot for the first time.

Samsung was the most popular smartphone vendor with 19 percent market share and 15 percent growth, while Xiaomi earned 17 percent market share thanks to an 83 percent growth in smartphone sales during the quarter. Apple was responsible for 14 percent market share, followed by Oppo and Vivo with 10 percent each.

Xiaomi's growth is thanks to overseas business, with the company increasing shipments by more than 300 percent in Latin America, 150 percent in Africa, and 50 percent in Western Europe. Xiaomi is known for selling more affordable smartphones, and its average selling price is around 75 percent cheaper than Apple's iPhones.

Going forward, to overtake Samsung, Canalys suggests that Xiaomi will need to increase its sales of high-end devices like the Mi 11 Ultra, which is priced at over $900.

So a major priority for Xiaomi this year is to grow sales of its high-end devices, such as the Mi 11 Ultra. But it will be a tough battle, with Oppo and Vivo sharing the same objective, and both willing to spend big on above-the-line marketing to build their brands in a way that Xiaomi is not. All vendors are fighting hard to secure component supply amid global shortages, but Xiaomi already has its sights set on the next prize: displacing Samsung to become the world's largest vendor.

Global smartphone shipments vary from quarter to quarter, and it's usually Apple and Samsung taking the first and second spots. In the fourth quarter of 2020, Apple was the number one smartphone vendor in the world due to strong sales of the ‌iPhone‌ 12 models, so Apple may overtake Xiaomi in subsequent quarters as the launch of the ‌iPhone‌ 13 approaches.

Tag: Canalys

Amazon is knocking down the price of the 64GB and 256GB 2020 iPad Air in its newest sales today, including a new all-time low price on the latter model.

ipad air arrive featureNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Starting with the 64GB Wi-Fi iPad Air, you can get this tablet for $539.00, down from $599.00. This is the second-best price that we've ever tracked on this model, and it's available in four colors.

A better deal can be found on the 256GB Wi-Fi iPad Air, which has hit $639.00 in Rose Gold, down from $749.00. All other colors are priced at $699.00, making the sale on the Rose Gold model the best deal we've tracked to date for this version of the iPad Air.

For even more iPad deals, head to our full Best Deals guide for iPad. In that guide we track the best discounts online for iPad, iPad mini, iPad Air, and iPad Pro.

Related Roundups: Apple Deals, iPad Air
Buyer's Guide: iPad Air (Neutral)
Related Forum: iPad

Spain's Organization of Consumers and Users (OCU) last week sent a letter (via iPhoneros) demanding that Apple compensate customers for "reported obsolescence practices" related to recent iPhone models including the ‌iPhone‌ 12, ‌iPhone‌ 11, ‌iPhone‌ 8, and ‌iPhone‌ XS.

iPhone slow
According to the OCU, Apple's iOS 14.5, iOS 14.5.1, and iOS 14.6 updates have "significantly damaged consumer devices" by "causing their processor speed to drop dramatically" and lowering battery life. As evidence, the OCU cites "numerous media outlets."

The OCU asked Apple to justify the "lack of performance" of the aforementioned ‌iPhone‌ models following the recent iOS updates, and said that the letter is intended to "initiate a dialog with Apple" in order to find the "best way to compensate consumers."

Apple's "excessively rapid wear and tear" on iPhones following updates is unfair to consumers and harms the environment, says the OCU.

If Apple does not provide an adequate response, the OCU plans to consider other actions such as a lawsuit enforcing consumer rights.

Apple has been accused of planned obsolescence in the past, primarily relating to the 2017 release of iOS 10.2.1, which included a feature that throttled the performance of older iPhones with degrading batteries in order to prevent device shutdowns.

Apple failed to make it clear that mitigating shutdowns would require compromising device performance, which led to consumer upset and a series of lawsuits that Apple is continuing to deal with today. Most recently, Apple shelled out $3.4 million to settle a lawsuit in Chile, and it has also faced lawsuits in the United States, Belgium, Spain, Italy, and Portugal.

As for iOS 14.5, 14.5.1, and 14.6, there have indeed been reports of excessive battery drain, and iOS 14.5 in particular fixed an iPhone 11 battery drain issue with a new recalibration process. There were also some scattered reports of throttling with the iOS 14.5.1 update, but reports from affected users suggest the issue was addressed in iOS 14.6.

Apple has maintained that it would never intentionally shorten the life of any Apple product, or degrade the user experience to push customers to upgrade.

Mophie today introduced a new 3-in-1 wireless charging stand, which is designed to work with Apple's MagSafe Charger, which is not included.

mophie magsafe charger
The 3-in-1 Stand for ‌MagSafe‌ Charger features a wireless charging pad designed for the AirPods or AirPods Pro, an Apple Watch charging puck, and an upright stand where a ‌MagSafe‌ Charger can be inserted.

Mophie is asking $90 for the 3-in-1 Stand for ‌MagSafe‌ Charger, but customers will also need to own a ‌MagSafe‌ Charger, which is priced at $40, bringing the total price for this accessory to $130.

mophie magsafe charger 2
The 3-in-1 Stand for ‌MagSafe‌ is made from white plastic and a silver aluminum material, so it does match the ‌MagSafe‌ Charger and there's a near seamless look. The Wireless Charging Stand has a cable for the AirPods charger and the Apple Watch Charger, but you will need a separate power adapter for the ‌MagSafe‌ cable.

Mophie's stand offers all of the benefits of ‌MagSafe‌, including support for landscape or portrait modes, magnetic attachment, easy placement and fitting, and 15W wireless charging (12W for the iPhone 12 mini).

The 3-in-1 Stand for ‌MagSafe‌ Charger can be purchased from Apple or from Mophie for $89.95.

Tag: Mophie

Elago is known for its range of clever case designs for Apple's devices, and its newest case designed for the Apple TV Siri Remote adds the one feature that Apple left out - Find My functionality.

elago siri remote case
With the ‌Apple TV‌ ‌Siri‌ Remote R5 Case, there's space to insert an AirTag at the back, which means that if you ever lose your remote, you can locate the ‌AirTag‌ that's inside with the ‌Find My‌ app.

Priced at $15, the Elago Remote R5 Case is made from a thick layer of what the company calls premium silicone, which is designed to protect the remote from drops and other damage.

Elago says that the design of the R5 was modeled after its previous cases, but with the added ‌AirTag‌ holder functionality. With this case, all buttons remain accessible, including the ‌Siri‌ button on the side, which is protected by a silicone cover.

The ‌Apple TV‌ ‌Siri‌ Remote R5 Case can be purchased from Amazon or from the Elago website for $14.99.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

There are all kinds of weird, unique, and interesting Apple-related accessories out there, and in our latest YouTube video, we've rounded up some of the most notable products we've come across in the last few months.


From an Apple Watch band with a camera to an ultra fancy phone sanitizer, these accessories may not be for everyone, but they're definitely worth checking out.

  • Cleanstation ($200) - From Simplehuman, known for its trash cans, the cleanstation is a UV-C sanitizer that promises to rid your iPhone of 99.9% of germs in just 30 seconds.
  • Wristcam for Apple Watch ($300) - As the name suggests, this is a band that adds a camera to your Apple Watch. It's an 8-megapixel camera and it holds 2000 photos or an hour of video, connecting to the watch over WiFi or Bluetooth. It's bulky, but useful if you need hands-free recording.
  • Pivo ($139) - Pivo is a nifty little rotating stand for your ‌iPhone‌. You can film yourself and the Pivo will make sure that you stay in the frame with smart autotracking, and it's compatible with any tripod.

All of the links to the products are in this article, but make sure to watch our video to see them in action.

New emojis are added to iOS devices on a near-yearly basis, with Apple adopting the characters voted on and approved by the Unicode Consortium on the regular.

emoji 14 candidate list from emojipedia

Image via Emojipedia

The Unicode Consortium is now working on the list of emojis that will be added in the Emoji 14 update, and Emojipedia has details on what we can expect with mockups of what the emoji might look like.

New face emoji include melting face, face with open eyes and hand over mouth, face with peeking eye, saluting face, dotted line face, face with diagonal mouth, and face holding back tears.

There are several new skin tones that are proposed for emoji like palm up hand, heart hands, handshake, person with crown, pregnant person, and more, along with several miscellaneous items.

Troll, coral, lotus flower, empty nest, nest with eggs, beans, pouring liquid, biting lip, jar, playground slide, wheel, ring buoy, hamsa, mirror ball, low battery, crutch, x-ray, bubbles, ID card, and heavy equals sign may all make it into the next iOS emoji update after the final candidates are decided upon in September.

emoji smileys candidates

Image via Emojipedia

Emoji candidates are not finalized and will not be finalized until later this year, so that means that while these are on the draft list, they may not make it into the final version of Emoji 14. That said, most draft candidates are accepted.

All of the images are just designs that Emojipedia is guessing at, and each operating system maker (like Apple) will have their own custom designs.

Emoji 14 has been under development for some time and has been delayed due to the ongoing global health crisis. After the final emoji candidates are decided on, smartphone makers will begin using them in late 2021 and 2022. There's a good chance that we won't see Apple adopt these new emoji until 2022 as there's often a delay of several months before new emojis make it onto iPhones, iPads, and Macs.

World Emoji Day is coming up on July 17th, and in the past, Apple has given us insight into its future emoji plans in celebration of the day. Apple last added new emoji in April with the iOS 14.5 update.

Tag: Emoji

Apple chip supplier TSMC has confirmed that it will begin mass production operations at its new factory in Arizona in 2024, Nikkei Asia reports.

tsmc semiconductor chip inspection 678x452
TSMC Chairman Mark Liu announced that the company's $12 billion factory in Phoenix, Arizona, which is currently under construction, will begin mass production in the first quarter of 2024. While the 2024 timeframe had previously been rumored by Bloomberg, TSMC's announcement serves as a confirmation and indicates that the project is on track.

The first batch of engineers hired to staff the new U.S. factory arrived in Taiwan in late April this year for training, and the company is looking to accelerate its schedule for the facility as much as possible.

The facility will mass-produce chips fabricated with a 5nm process. TSMC has been gradually miniaturizing its process over the years, going from a 16nm A10 chip in iPhone 7 models, to a 7nm A13 chip in ‌iPhone‌ 11 models, and most recently a 5nm process for the ‌iPhone‌ 12's A14 chip. Likely clients for the chips made in the Arizona factory include Nvidia, Qualcomm, and Apple. The new Arizona plant will make it theoretically possible for Apple's 5nm custom silicon chips, such as the A14 or M1 chip, to be manufactured within the United States.

TSMC's main factories are located in Taiwan, but it already operates a factory in Camas, Washington, as well as design centers in Austin, Texas and San Jose, California, meaning that the Arizona facility will be its second manufacturing site in the United States.

Alongside the news about the Arizona factory, TSMC also said that it was looking into chip production sites in Japan, likely for chips destined for Sony devices, and set out the intention to build up overseas manufacturing capacity to ensure long-term competitiveness.

Tags: Arizona, TSMC

The latest research from Consumer Intelligence Research Partners (CIRP) shows that all four iPhone 12 models accounted for 63% of total iPhone sales in the United States in the quarter ending June 2021.

apple store iphone 12 customers
The highest-end iPhone 12 Pro Max tied with the year-old iPhone 11 for the largest share of any single model at 23%, while the iPhone 12 mini and iPhone XR had the smallest share, each at 5%, according to CIRP. As pandemic-related restrictions ease in the United States, the Chicago-based research firm said increased consumer spending correlated with consumers shifting to more expensive iPhone models.

"Apple did very well as it emerged from the COVID-19 pandemic," said Josh Lowitz, a CIRP co-founder. "Increased consumer spending correlated with consumers shifting to more expensive iPhone models as they retired older phones and shopped more at Apple's own retail locations to buy those iPhones."

cirp iphone 12 3q21
The shift to more expensive models resulted in the iPhone's average selling price in the United States rising to $869 in the June 2021 quarter, added Lowitz.

The research note also indicates that Apple experienced a significant increase in iPhone sales through its retail operations, including both physical stores and online. In the June 2021 quarter, 27% of iPhone sales in the United States were completed through Apple, compared to a previous high of 21% in September 2020, according to CIRP.

CIRP bases its findings on its survey of 500 customers in the United States who purchased an iPhone, iPad, Mac, or Apple Watch in the April-June 2021 period.

Tag: CIRP
Related Forum: iPhone