MacRumors

Popular HomeKit accessory maker Eve has today announced that its app is now available for M1 Macs.

eve 5

Via an update, the Eve app can now run on Macs with an ‌M1‌ chip, allowing users to view their home, create scenes, and control accessories directly from a Mac. Apple forbids accessories from being added on the Mac, but otherwise the app works exactly the same as it does on iOS or iPadOS.

Eve 5 has received a number of visual improvements, such as support for the iPhone 12 lineup's screen resolutions, a native sidebar for the iPad and Mac, and a dark app icon option.

The update also brings a number of improvements to Eve's existing accessories, such as support for schedules with the Eve Light Strip, refinement to the secondary information display for Eve Degree and Eve Room, and improvements to the schedule editor of Eve Thermo. For the third-generation Eve Door & Window, there's a new Thread-enabled firmware update. Thread technology improves connectivity between various accessories by adding a new communication method.

Eve 5 is now available on the App Store for ‌iPhone‌, ‌iPad‌, and Mac. Existing users need only update the app to get the new features.

Apple today shared the trailer for "Palmer," an original film starring Justin Timberlake, who plays a former college football phenomenon who returns to his hometown after a stint in prison. The film is set to debut exclusively on Apple TV+ on January 29.


Here is how Apple described the film earlier this year:

Written by Cheryl Guerriero, "Palmer" follows a former college football phenomenon named Eddie Palmer (played by Timberlake) who, after a stint in prison, returns to his hometown to get his life back on track. There, he faces not only lingering conflicts from his past but also a much more surprising challenge as he finds himself suddenly in charge of a unique young boy who has been abandoned by his wayward mother. Along with Timberlake, "Palmer" stars Juno Temple, Academy Award nominee June Squibb, Alisha Wainright, and introduces Ryder Allen.

"Palmer" is produced by Sidney Kimmel, John Penotti, Charlie Corwin, Daniel Nadler and Academy Award winner Charles B. Wessler.

Apple's streaming video service is accessible through the Apple TV app on a variety of platforms, including the Mac, iPad, iPhone, Apple TV box, Xbox One and newer, PS4 and newer, select Roku devices, select smart TVs from Samsung, Sony, LG, Vizio, and more, and on the web at tv.apple.com. The service costs $4.99 per month or $49.99 per year.

(Thanks, Aaron!)

Apple has adjusted the trade-in values of many of its products overnight. Some devices, such as iPads, have seen moderate increases in value, while others, such as Macs, have experienced decreases.

iphone trade in 202010 FMT WHH

Apple incentivizes customers to upgrade by offering the option to trade in older devices in exchange for credit towards a new purchase. The latest changes to the trade-in program's values, spotted by iMore, include iPads, Apple Watches, Macs, and even some Android devices.

Apple has increased the maximum trade-in value of many products in its iPad lineup. The iPad Pro has increased by $25 to $525. The iPad Air and entry-level ‌iPad‌ have gained $40, reaching $250 and $240 respectively. Finally, the iPad mini has increased from $175 to $205.

Apple has given a minor boost to the value of the Apple Watch models. The Apple Watch Series 3 and Apple Watch Series 4 have increased by $10 to $95 and $150, while the Apple Watch Series 1 has increased from $30 to $35.

On the other hand, various Macs have seen cuts to their trade-in value. The MacBook Pro is down from $1,760 to $1,530, which is a reduction of $230. The MacBook Air has also lost $100, down to $630, while the MacBook is down to $380 from $450.

With regards to desktops, the iMac Pro has seen a significant cut of $540, down to just $3,040. The ‌iMac‌ is down to $1,180 from $1,390, and the Mac mini is down to $830 from $930. The Mac Pro appears to be the only Mac to have gained value, with a major increase of almost double the previous $1,490 price. Customers can now trade in the ‌Mac Pro‌ for $2,930.

For Android devices, the Samsung Galaxy S20 has fallen in price from $270 to $225, while the Samsung Galaxy S10 and S10+, as well as Google Pixel devices, have seen minor increases.

These prices reflect the maximum value that customers can expect for their device. The actual valuation will be dependent on the condition of the device.

Analysts have recently suggested that Apple's trade-in program could become a key part of an all-in-one hardware and software subscription service in the future, should Apple combine with the iPhone Upgrade Program and Apple One.

See Apple's full list of maximum trade-in prices for more information on trade-in values.

Some Messenger and Instagram features are temporarily unavailable to users in Europe in order to comply with new rules on data usage currently being rolled out in EU countries.

instagram features missing eu
Affected users are seeing alerts in the Facebook-owned apps that some features aren’t available to "respect new rules for messaging services in Europe."

The alert doesn't specify what the missing features are, but The Verge notes that polls on both Messenger and Instagram are currently disabled in Europe, while stickers in Instagram are unavailable, as are personalized replies in Messenger. Each support page for the above features currently carries the notice:

This feature may be unavailable if you're located in Europe or messaging an account based in Europe to respect new messaging service rules. We're working to bring it back.

The temporary changes are said to be Facebook's compliance with the national implementations of the 2002 Privacy and Electronic Communications Directive (ePrivacy Directive), which imposes stricter rules on data use across communications services that operate in countries that are part of the EU.

Other missing features may include a disabling of file sending on Messenger, missing nicknames, and the ability to share AR effects in DMs on Instagram.

Users in the United Kingdom are also missing the features, because EU law continues to apply to the U.K. during the Brexit transition period (currently due to last until 31 December 2020).

Facebook has not given a specific timeframe for reinstating the missing features, but told The Verge they would return "very soon."

Microsoft has updated its Edge browser with native support for Apple Silicon, promising optimized performance for Macs with the M1 chip.

microsoftedgebrowser
The update was announced through the official Edge developers Twitter account, which invited users to download the new version from the Microsoft Edge Canary Channel, a subsection of the Microsoft Edge Insiders website.


Microsoft didn't specify what kind of performance improvements users can expect from the M1-optimized version of its browser, but if it's anything like Firefox's supercharged Apple silicon update, loyal Edge users should have something to celebrate.

Earlier this week, Apple shared a list of popular apps optimized for M1 Macs that are available in the Mac App Store, such as Pixelmator Pro, Adobe Lightroom, Affinity Designer, Darkroom, Fantastical, OmniFocus, BBEdit, Instapaper, and Twitter. Apple boasted that apps optimized for the ‌M1‌ chip deliver "game-changing speed and capabilities."

Screen Shot 3
Last month, Apple released its first Macs with the ‌M1‌ chip, including a new 13-inch MacBook Pro, MacBook Air, and Mac mini.

whatsappiconcleanedWhatsApp will soon let Mac users make voice and video calls from the platform's desktop client, according to a new report from forthcoming feature specialist WABetaInfo.

WhatsApp has offered voice and video calling in its mobile app for some time, but the feature doesn't extend to the encrypted messaging platform's web and desktop clients.

However, that looks set to change, based on a beta of WhatsApp's desktop variant. As the screenshot below shows, users involved in the beta testing stage of the client can see new voice and video calling buttons in the chat header of the app window.

WA CALLS BUTTON BETA WEB
Clicking either button initiates a voice or video call to the selected contact, and then displays a separate pop-up window showing options to enable or disable video, mute the call, or hang up.

WA WEB CALL
Meanwhile, a call recipient using the desktop client sees a similar pop-up window indicating someone is calling them and offering them options to accept or decline the incoming call.

WA WEB DECLINE ACCEPT CALL
It's not clear how long voice and video calls will remain in beta testing on the desktop client, but WhatsApp is fairly quick at introducing new features, so if we could well see the functionality appear in an update in the next few weeks.

Back in August, Twitter began calling retweets with comments Quote Tweets, and a couple of months later the social media platform changed the way retweets worked so that users were prompted to Quote Tweet a retweet first before deciding to share it.

twitterquotetweets
Users didn't have to type anything in the quote tweet prompt, and could still retweet with no added context. Still, the idea behind the small change was to encourage more thoughtful amplification of tweets, so that users didn't just mindlessly retweet something without due consideration.

However, it turns out that the tweak didn't have the intended effect, as Twitter explained on Wednesday in a blog post.

We hoped this change would encourage thoughtful amplification and also increase the likelihood that people would add their own thoughts, reactions and perspectives to the conversation. However, we observed that prompting Quote Tweets didn't appear to increase context: 45% of additional Quote Tweets included just a single word and 70% contained less than 25 characters.

Twitter said it also saw a 20% decrease in retweets and quote tweets while the automatic quote tweet prompt was active. As a result, Twitter is reverting the retweet action to its original behavior, and users will no longer see the Quote Tweet prompt when they tap the Retweet button.

Tag: Twitter

Facebook has expressed additional criticism towards Apple over an upcoming iOS 14 privacy measure that will require users to grant permission for their activity to be tracked for personalized advertising purposes.

apple vs free internet facebook ad
For the second consecutive day, Facebook is running a full-page ad in The Wall Street Journal, The New York Times, and The Washington Post that claims Apple's tracking change will harm not only small businesses, but the internet as a whole. Facebook says that due to Apple's new policy, many apps and websites will have to start charging subscription fees or add more in-app purchase options to make ends meet, making the internet "much more expensive."

The full text from the ad:

Apple vs. the free internet

Apple plans to roll out a forced software update that will change the internet as we know it—for the worse.

Take your favorite cooking sites or sports blogs. Most are free because they show advertisements.

Apple's change will limit their ability to run personalized ads. To make ends meet, many will have to start charging you subscription fees or adding more in-app purchases, making the internet much more expensive and reducing high-quality free content.

Beyond hurting apps and websites, many in the small business community say this change will be devastating for them too, at a time when they face enormous challenges. They need to be able to effectively reach the people most interested in their products and services to grow.

Forty-four percent of small to medium businesses started or increased their usage of personalized ads on social media during the pandemic, according to a new Deloitte
study. Without personalized ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend.

Small businesses deserve to be heard. We're standing up to Apple for our small business customers and our communities.

Facebook's ad concludes with a link to its new "Speak Up For Small Business" page where small business owners express concerns about Apple's change.

In an email, a Facebook spokesperson said Apple's move "isn't about privacy, it's about profit," echoing comments the company shared yesterday. "Paying for content may be fine for some, but most people, especially during these challenging times, don't have room in their budget for these fees," the spokesperson added.

"We disagree with Apple's approach and solution, yet we have no choice but to show Apple's prompt," Facebook said yesterday. "If we don't, they will block Facebook from the App Store, which would only further harm the people and businesses that rely on our services. We cannot take this risk on behalf of the millions of businesses who use our platform to grow."

In a statement responding to Facebook, Apple said "we believe that this is a simple matter of standing up for our users," adding that "users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not." Specifically, users will be prompted to allow or deny ad tracking as necessary when opening apps on iOS 14 starting early next year.

Apple said it welcomes in-app advertising and is not prohibiting tracking, but simply requiring apps to obtain explicit user consent in order to track users for personalized advertising purposes, providing users with more control and transparency.

apple vs free internet full ad

The iOS 14.4 beta that was introduced today didn’t appear to include any new features, but an accompanying HomePod 14.4 beta will introduce new HomePod mini functionality that takes advantage of the U1 ultra wideband chip in the device.

homepod mini 14 4 u1 chip
The ‌HomePod‌ beta software is not made available to developers like iOS and macOS software and is instead provided to a limited number of Apple-selected testers. One of those testers shared the details on Reddit, along with screenshots, which were highlighted on the MacRumors forums.

When the ‌HomePod mini‌ launched, Apple said that an update “later this year” would bring visual, audible, and haptic effects when songs are transferred from one device to another. Personalized listening suggestions are also designed to appear on the iPhone when next to the ‌HomePod mini‌, complete with instant controls that are available without having to unlock the ‌iPhone‌.

According to the Redditor, when an ‌iPhone‌ is near the ‌HomePod mini‌, it begins a soft haptic touch rhythm that gets faster and faster as the ‌iPhone‌ gets closer until the interface to transfer a song between the ‌HomePod mini‌ and the ‌iPhone‌ opens.

Starts the process when you’re like… 12” away from the HomePod? When it works correctly. First beta is pretty buggy and may not be the best one to explain

Basically when your phone gets 12” away from the HomePod the banner shows and any minuscule phone movements result in haptic feedback which gets stronger as you move towards the HomePod. If you move away it gets weaker, get too far away and it stops and the banner goes away.

Get closer and closer and the haptics will get stronger until it’s so close that you must purposely be doing it and want to engage in handoff, at which point the banner expands into the full platter shown in the last photo.

This functionality will make handoff quicker and more reliable on a ‌HomePod mini‌ and an ‌iPhone‌ 11 or ‌iPhone‌ 12, all of which are equipped with U1 chips that let the devices better understand where they are in relation to one another.

Related Roundup: HomePod mini
Buyer's Guide: HomePod Mini (Caution)

Apple has responded to Facebook's criticism over an upcoming iOS 14 privacy measure — specifically a change that will require users to grant permission for their activity to be tracked for personalized advertising purposes starting early next year.

ios 14 tracking permission prompt
In a statement provided to MacRumors, Apple said "we believe that this is a simple matter of standing up for our users," adding that "users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not." The options to allow or deny the tracking will be presented in the form of a prompt that appears as necessary when users open apps.

Apple's full statement:

We believe that this is a simple matter of standing up for our users. Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not. App Tracking Transparency in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires they give users a choice.

As part of its response to Facebook, Apple emphasized that it welcomes in-app advertising and is not prohibiting tracking, but simply requiring apps to obtain explicit user consent in order to track users for personalized advertising purposes, providing users with more control and transparency. Apple said tracking can be invasive, and as a result, it believes users have the right to make choices about the permissions they grant to apps.

Apple also highlighted the fact that developers like Facebook will be able to edit a section of the text that appears in the prompt to explain why users should allow tracking, and it provided a screenshot to visualize this.

facebook ios 14 tracking prompt
In the Settings app, users can view which apps have requested permission to track for advertising purposes, and make changes as they see fit. Apple said that if it becomes aware of an app that violates its App Store Review Guidelines in relation to this change, the developer must address the issue or the app will be removed from the App Store.

Apple said that this change has been on its roadmap for years, and that it will apply equally to all developers, including Apple.

Last, Apple noted that it is expanding its privacy-preserving SKAdNetwork ad attribution API, allowing third-party ad networks serving ads across a wide variety of apps to provide ad attribution to developers without knowing the identity of the user. Apple says SKAdNetwork is free to use and that it does not monetize the API.

Facebook's Criticism

Earlier today, in a blog post and a full-page ad published in three major newspapers, Facebook claimed that Apple's tracking change will have a "harmful impact on many small businesses that are struggling to stay afloat."

"We disagree with Apple's approach and solution, yet we have no choice but to show Apple's prompt," said Facebook. "If we don't, they will block Facebook from the App Store, which would only further harm the people and businesses that rely on our services. We cannot take this risk on behalf of the millions of businesses who use our platform to grow."

Facebook said Apple's anti-tracking change is "about profit, not privacy," claiming that small businesses will be forced to turn to subscriptions and other in-app payments for revenue, in turn benefitting Apple's bottom line. Facebook also accused Apple of setting a double standard, claiming that the iPhone maker's own personalized ad platform is not subject to the upcoming iOS 14 policy, a claim that Apple has now denied.

"We believe Apple is behaving anti-competitively by using their control of the App Store to benefit their bottom line at the expense of app developers and small businesses," said Facebook. The company said it would continue to "explore ways to address this concern," including supporting Epic Games in its antitrust lawsuit against Apple.

Apple this week expanded its Look Around feature in Apple Maps to several new U.S. cities, including Denver, Colorado; Detroit, Michigan; and Miami and Ft. Lauderdale, Florida.

look around apple maps expansion
Look Around, which was first introduced in iOS 13, provides 3D street-level imagery in cities where it is available, and it is similar to Google's Street View.

At launch, Look Around was limited to a handful of cities, but now it is available in 22 cities and regions around the world. Apple maintains a list on its website, but Maps enthusiast Justin O'Beirne also has a more frequently updated list.

Prior to the expansion in several new U.S. cities, Look Around previously became available in Southern Canada with the debut of the redesigned maps app in the country.

Apple today seeded the first beta of an upcoming macOS Big Sur 11.2 update to developers for testing purposes, with the new beta coming two days launch of macOS Big Sur 11.1, the first major update to he operating system first launched in November.

macOS 11
Developers can download the ‌macOS Big Sur‌ 11.2 beta using the Software Update mechanism in System Preferences after installing the proper profile from the Apple Developer Center.

There's no word just yet on what's included in macOS Big Sur 11.2, but it likely includes performance improvements, security updates, and fixes for bugs that weren't able to be addressed in the release version of ‌macOS Big Sur‌. We'll update this article if we find anything new in the beta update.

Related Forum: macOS Big Sur

Apple is in talks to acquire the rights to two animated films from Skydance Animation, which is headed up by John Lasseter, reports Variety.

Apple TV Ray Light 2 Purple
Lasseter is the former chief creative officer of Walt Disney Animation Studios and Pixar, but he departed the company in 2018 following allegations of sexual misconduct and has been at Skydance Animation since 2019. Prior to joining Skydance Animation, Lasseter directed popular Disney movies that include Toy Story, Cars, and A Bug's Life, plus he executive produced many others.

Apple is interested in the rights to his two newest movies, "Luck" and "Spellbound." "Luck" has been called "vintage Lasseter" with dazzling production value and commercial appeal. It follows the unluckiest girl in the world.

When she stumbles upon the never-before-seen world of good and bad luck, she must join together with magical creatures to uncover a force more powerful than even luck itself.

"Spellbound" is a musical fantasy that's set in a world of magic where a young girl aims to break the spell that has split her kingdom in two.

If Apple acquires the rights to the two movies, they could see a premiere in theaters before coming to Apple TV+, but the deal has not yet been finalized. "Luck" is set to be released on February 18, 2022, while "Spellbound" is slated for release on November 11, 2022.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple today finally updated its iOS adoption numbers, giving us our first look at official iOS 14 adoption rates. According to Apple's data, iOS 14 is installed on 81 percent of iPhones that were introduced in the last four years.

ios ipados 14 adoption
17 percent of these devices continue to run iOS 13, and two percent run an earlier version of iOS. 72 percent of all iPhones out in the wild run iOS 14, and this category includes devices that might not be capable of running the update.

18 percent in this category run iOS 13, and 10 percent run an earlier version of iOS.

As for iPads, 75 percent of all iPads introduced in the last four years run iPadOS. 22 percent run iPadOS 13, and three percent run an earlier version of iOS.

61 percent of all iPads use iPadOS 14, 21 percent run iPadOS 13, and 18 percent run an earlier version of iOS.

Since releasing iOS 14 and iPadOS 14 in September, Apple has not provided installation numbers until now. Based on Mixpanel estimates, iOS 14 adoption was at 50 percent in October, so quite a few people have installed the update over the course of the last couple months.

Related Forum: iOS 14

Apple today seeded the first betas of new iOS and iPadOS 14.4 updates to developers for testing purposes, two days after releasing the iOS 14.3 update that brought support for Apple Fitness+, AirPods Max, ProRAW for iPhone 12 models, and more.

ios 14
iOS and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an ‌iPhone‌ or iPad.

We don't yet know what's included in the iOS 14.4 update, but it likely focuses on bug fixes and performance improvements that weren't able to be included in the iOS 14.3 release. As an 14.x update, it could also introduce new features and functionality.

Once we've downloaded the update and discovered what's new, we'll update this article.

Related Forum: iOS 14

Apple today seeded the first beta of an upcoming watchOS 7.3 update to developers for testing purposes, with the beta coming two days after the launch of watchOS 7.2 with support for Fitness+, cardio fitness notifications, ECG updates, and more.

watchOS 7
To install the ‌watchOS 7.3 beta, developers need to download the proper configuration profile from the Apple Developer Center. Once the profile is in place, the ‌‌‌watchOS 7‌‌‌.3 beta can be downloaded through the dedicated ‌Apple Watch‌ app on the iPhone by going to General > Software Update.

To update to the new software, the ‌Apple Watch‌ needs to have 50 percent battery life, it must be placed on the charger, and it must be in range of the ‌‌‌‌‌iPhone‌‌‌‌‌.

There's no word yet on what's new in watchOS 7.3, but it likely includes bug fixes for issues that weren't able to be addressed in the watchOS 7.2 update. If we discover what's new in the software, we'll update this article.

Related Roundup: watchOS 11
Related Forum: Apple Watch

Apple today seeded the first beta of an upcoming tvOS 14.4 update to developers for testing purposes, with the new software coming two days after the launch of the tvOS 14.3 update that brought a new Fitness app and support for Apple Fitness+.

tvOS 14
Designed for the fourth and fifth-generation Apple TV models, the tvOS 14.4 developer beta can be downloaded onto the ‌‌‌‌‌‌‌Apple TV‌‌‌‌‌‌‌ via a profile that's installed using Xcode.

Apple's tvOS updates are often minor in scale, focusing on under-the-hood bug fixes and improvements rather than major outward-facing changes. There's no word yet on what's included in tvOS 14.4 update, but we'll update this article should anything new be found.

Though we don't often know what's new in tvOS during the beta testing process, we let MacRumors readers know when new updates are available so those who are developers can download it upon release.

The main tvOS 14 update released in September brought expanded Picture in Picture support, new HomeKit integration with HomeKit Secure Video cameras, support for multiple Apple Arcade profiles, and more, with details available in our tvOS 14 roundup.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Facebook today in a blog post claimed that Apple's upcoming anti-tracking privacy-focused change in iOS 14 will have a "harmful impact on many small businesses that are struggling to stay afloat and on the free internet that we all rely on more than ever." Facebook has also launched a "Speak Up For Small Business" page.

ios 14 tracking permission prompt
"We disagree with Apple's approach and solution, yet we have no choice but to show Apple's prompt," said Facebook. "If we don't, they will block Facebook from the App Store, which would only further harm the people and businesses that rely on our services. We cannot take this risk on behalf of the millions of businesses who use our platform to grow."

A refresher on the situation: Starting early next year, Apple will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how effective their campaigns were. This will occur in the form of a prompt that shows up when users open apps on iOS 14.

In a list of grievances, Facebook said Apple's anti-tracking change is "about profit, not privacy," claiming that small businesses will be forced to turn to subscriptions and other in-app payments for revenue, in turn benefitting Apple's bottom line. Facebook also accuses Apple of setting a double standard, claiming that the iPhone maker's own personalized ad platform is not subject to the upcoming iOS 14 policy:

1. They're creating a policy — enforced via iOS 14's AppTrackingTransparency — that's about profit, not privacy. It will force businesses to turn to subscriptions and other in-app payments for revenue, meaning Apple will profit and many free services will have to start charging or exit the market.

2. They're hurting small businesses and publishers who are already struggling in a pandemic. These changes will directly affect their ability to use their advertising budgets efficiently and effectively. Our studies show, without personalized ads powered by their own data, small businesses could see a cut of over 60% of website sales from ads. We don’t anticipate the proposed iOS 14 changes to cause a full loss of personalization but rather a move in that direction over the longer term.

3. They're not playing by their own rules. Apple's own personalized ad platform isn't subject to the new iOS 14 policy.

4. We disagree with Apple's approach, yet we have no choice but to issue their prompt. If we don’t, we'll face retaliation from Apple, which could only further harm the businesses we want to support. We can't take that risk.

Facebook tones down its language a bit further into the blog post, claiming that Apple's anti-tracking change is "more" about profit than privacy.

Facebook accuses Apple of making "far-reaching changes without input from the industry and the businesses most impacted" in an effort to push businesses and developers into a business model that benefits the company's bottom line. "The truth is, these moves are part of Apple's strategy to expand their fees and services business," said Facebook.

"We believe Apple is behaving anti-competitively by using their control of the App Store to benefit their bottom line at the expense of app developers and small businesses," said Facebook. "We continue to explore ways to address this concern."

As one course of action, Facebook is now showing its support for Fortnite maker Epic Games' antitrust lawsuit against Apple. Facebook said that it will be providing the court overseeing the case with information on how Apple's policies have adversely impacted Facebook and the people and businesses who rely on its platform.

In the meantime, Facebook has outlined steps that small businesses and other advertisers can take to prepare for Apple's anti-tracking change.

Update: In response to Facebook, Apple created a graphic explaining that Facebook can tell people people why they should allow tracking, and also provided a statement:

We believe that this is a simple matter of standing up for our users. Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not. App Tracking Transparency in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires they give users a choice.

We've covered Apple's response in more detail in a follow-up story.