MacRumors

Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency.

Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview with the Toronto Star, telling the Canadian newspaper that Apple is "not against digital advertising" and simply believes that users should have transparency and control as it relates to being tracked by apps for advertising purposes.

We're not against digital advertising. I think digital advertising is going to thrive in any situation, because more and more time is spent online, less and less is spent on linear TV. And digital advertising will do well in any situation. The question is, do we allow the building of this detailed profile to exist without your consent?

When asked about some major companies like Procter & Gamble that have reportedly been trying to find ways to get around App Tracking Transparency, Cook said any pushback on the change is likely because companies will no longer be able to track users without them knowing, resulting in less data being collected to build a profile on users.

The only reason why you would push back is if you believe you'll get less data. The only reason you would get less data is because people are consciously deciding not to do it and were not being asked before.

Cook reiterated Apple's longstanding belief that privacy is a "fundamental human right" and expressed his belief that privacy regulations around the world "will eventually catch up" with policies like App Tracking Transparency.

Cook said that App Tracking Transparency will launch "in a few weeks," but it's unclear when the interview was held. iOS 14.5 is believed to be nearing release following over two months of beta testing with many new features, including the much-awaited ability for Apple Watch users to unlock their iPhone with Face ID while wearing a mask.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

The Mac experienced momentous growth in the first quarter of this year, with shipments growing by 111.5% compared to the same time period last year, according to market data from IDC.

The data shows that the whole PC industry grew year-over-year, despite the global health crisis and component shortages. In Q1 of the year, Apple shipped roughly 6.7 million Macs, representing 8% of the whole market. Just a year ago in the same time period, Apple shipped around 3.2 million computers.

Others such as Lenovo, HP, and Dell saw double-digit growth this quarter. However, Apple represented the most amount of growth. Ryan Reith, the vice president of IDC's Worldwide Mobile Device Tracker, says the industry has been hit due to ongoing component shortages but that the outlook remains positive.

The ongoing shortages in the semiconductor space only further prolong the ability for vendors to refill inventory and fulfill orders to customers. We believe a fundamental shift has occurred around the PC, which will result in a more positive outlook for years to follow.

Apple's performance this quarter follows significant growth in Q4 of last year, where thanks to new Apple silicon Macs, Apple saw a 31.3% increase in shipments compared to the same quarter a year prior.

In November, Apple released three brand new Macs powered by its own Apple silicon, driving sales amid work and learning from home procedures. Looking towards the coming months, Apple is expected to widen its lead in the PC industry thanks to the launch of redesigned MacBook Pros, iMacs, and more.

Update: Gartner has also shared its data for the first quarter of 2021, suggesting that Apple shipped an estimated 5.57 million Macs worldwide, up from the 3.75 million shipped in the year-ago quarter, marking growth of 48.6 percent.

In the U.S., Gartner believes Apple shipped just over 2 million Macs, up from 1.33 in the year-ago quarter for growth of 54.2 percent.

Apple and Google have blocked an update to England and Wales' contact tracing app that included a feature that would have collected user location data, breaking the companies' terms and conditions for contact tracing apps, the BBC reports.

Last year, Apple and Google partnered up to announce a COVID-19 contact tracing API that allows apps to track whether someone has been in contact with an individual who has tested positive for COVID-19.

When visiting a shop, restaurant or other public venue, users of the NHS COVID-19 app can scan a QR code to indicate that they've been at that location. Using the API, the NHS app checks a database to look for a match, and can inform the user if they need to self-quarantine and/or get tested if someone at the same location recorded a positive COVID-19 test result that was flagged by other means.

The U.K.'s National Health Service in England and Wales had planned to release an update to its app that would have asked COVID-19 positive users to upload a log of their QR code check-ins. However, according to the terms and conditions which govern Apple and Google's contact tracing API, any app that uses the API cannot collect user location data.

As a result, both companies have refused to make the update available for download on their respective app distribution platforms. The previous version of the NHS app, however, remains available for download.

The plan had been to ask users to upload logs of venue check-ins - carried out via poster barcode scans - if they tested positive for the virus. This could be used to warn others.

But the two firms had explicitly banned such a function from the start.

Under the terms that all health authorities signed up to use Apple and Google's privacy-centric contact-tracing tech, they had to agree not to collect any location data via the software.

As a result, Apple and Google refused to make the update available for download from their app stores last week and have instead kept the old version live.

As the BBC notes, the NHS app has always included the ability for users to scan a QR code when visiting a public establishment. However, the code was only used to check a database that had been generated by local authorities following a viral outbreak.

The now rejected update would have changed that, by asking users who had tested positive to upload their QR code checks-in to the cloud. A spokesperson for the Department of Health told the BBC that "The deployment of the functionality of the NHS Covid-19 app to enable users to upload their venue history has been delayed."

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

In a report outlining a possible Apple TV with a combined HomePod and camera, Bloomberg's Mark Gurman says that Apple is exploring a future high-end HomePod speaker that could include an iPad connected via a robotic arm that tracks and follows users around a room.

From the report:

The Cupertino, California-based technology giant, is also mulling the launch of a high-end speaker with a touch screen to better compete with market leaders Google and Amazon.com Inc., the people said. Such a device would combine an iPad with a HomePod speaker and also include a camera for video chat. Apple has explored connecting the iPad to the speaker with a robotic arm that can move to follow a user around a room, similar to Amazon’s latest Echo Show gadget.

Gurman had previously hinted Apple was working on a ‌HomePod‌ with a screen and camera as it looks to bolster its smart home lineup. However, today's report builds on that, revealing that the Cupertino tech giant is looking to utilize the ‌iPad‌, possibly connected to the speaker via a robotic arm that tracks and follows users during video calls.

The ‌HomePod‌/‌iPad‌ combination would work similarly to Amazon's Echo 10, which has a tablet connected to a robotic arm and utilizes facial recognition to keep users in frame during conference calls or when summoned for attention.

Bloomberg notes that the development of this high-end speaker is still very much early in the early stages, calling it a "concept" that could ultimately never see the light of day. Apple recently discontinued its original HomePod, saying that it will instead shift resources to focus on the HomePod mini.

Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman.

From the report:

The company is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart-home functions, according to people familiar with the matter, who asked not to be identified discussing internal matters.

The device's other capabilities would include standard Apple TV box functions like watching video and gaming plus smart speaker uses such as playing music and using Apple's Siri digital assistant.

Following disappointing sales, Apple discontinued its original high-end ‌HomePod‌ in March, leaving many wondering if the company was working on a successor. The HomePod mini, which launched last year, has been much more popular thanks to its lower price.

Apple unified its engineering teams for ‌HomePod‌ and ‌Apple TV‌ last year, suggesting an integrated device offering the best of both worlds could be in the offing.

However, according to today's report, the product's development is still in the early stages, and Apple could choose not to launch the product or change key features.

Apple is known to be working on an updated version of the Apple TV that will allegedly have a gaming focus with an updated remote control, a faster processor, and increased storage capacity, although it seems likely that today's report is referencing another potential future product. Signs of the new ‌Apple TV‌ have been showing up in iOS since January 2020, so we are expecting to see a new ‌Apple TV‌ launch in 2021.

Today's report also mentions that Apple is working on a concept for a future ‌HomePod‌ design that has an iPad connected via a robotic arm, which could follow users around a room during video calls.

Renders of Google's first smartwatch, codenamed "Rohan," have been shared by Jon Prosser, showing that Google plans to adopt a circular design for its flagship wearable watch.

Prosser shared the renders in an episode of his YouTube show "Front Page Tech," in which he claims they were made based on marketing material he had seen from a source within Google. The renders show that the Pixel Watch will adopt a bezel-less, circular design, with no buttons, except for a crown on the right.

The display itself, unlike the Apple Watch, features a completely circular form factor. Internally, the Pixel Watch will feature a heart rate sensor, but it so far remains unknown if it sports more advanced health features such as blood oxygen monitoring on the Apple Watch Series 6.

Like the Apple Watch, which allows users to swap and change bands, Google will offer around 20 band options for the Pixel Watch, according to Prosser.

The watch will presumably run WearOS, Google's operating systems for smartwatches. As for a release, Prosser says the watch will debut "sometime in October" but warns to be cautious given Google's habit of delaying and even canceling products altogether.

In 2019, Google signed a $40 million deal with watchmaker Fossil to take ownership of its smartwatch division. As a result of the deal, Fossil smartwatches joined Google's WearOS family and also spurred widespread speculation that Google intends to make its own-branded smartwatch to compete with the Apple Watch.

Besides changes to make it thinner, lighter, and the screen bigger thanks to smaller bezels, the Apple Watch design has largely remained the same since its launch in 2015. A recent patent has revealed that Apple is researching an Apple Watch design with a display that wraps around the band, where in turn, the watch band becomes an extension of the display itself.

Apple has in place stringent quality control standards on the assembly line floor to prevent mistakes in production, but that doesn't mean they don't happen.

Images shared on Twitter reveal an iPhone 11 Pro with a misaligned Apple logo on the back of the device, a misprint that is said to be as rare as 1 in a million.

The images, posted by Internal Archive, clearly show the Apple logo is canted up from the base and slightly off-center, making it closer to the right than it should be.

The Internal Archive, which often shares images of Apple prototypes, claims the misprint could "possibly be even rarer" than 1 in a million, which apparently made the device a sought-after item – it recently sold for $2,700, according to the Twitter account. The phone was purchased in an Apple Store and the customer kept and resold it.

Defective Apple products do make it out of the factory from time to time, but multiple devices are usually caught up in production faults, so it's unusual for a single impacted device like this to see the light of day – and even more uncommon for someone to pay over the odds for one.

Apple's upcoming 12.9-inch iPad Pro may be in short supply when it launches due to production issues of the mini-LED display being used in the device, reports Bloomberg.

Apple suppliers are experiencing poor manufacturing yields of the display, and at least one mini-LED maker has had to pause production as a result of these issues.

Though there are troubles with mini-LED display manufacturing, Apple is still intending to introduce new 11 and 12.9-inch ‌iPad Pro‌ models as early as this month, and as prior rumors have suggested, the mini-LED display will be exclusive to the larger 12.9-inch ‌iPad Pro‌.

Mini-LED technology will offer multiple benefits, such as a better contrast ratio and improved brightness.

Bloomberg in March said that the refreshed ‌iPad Pro‌ models would come as early as April, but there is still no narrower timeline available. It is not clear if the new tablets will be introduced via press release or if Apple has some kind of event in the works, as the iPad mini is also expected to see a refresh.

Along with a mini-LED display, the new ‌iPad Pro‌ models are expected to feature an A14X chip with M1-like performance and Thunderbolt connectivity.

Apple has agreed to provide its chief compliance officer, Kyle Andeer, to the Senate Judiciary Committee's antitrust panel for a hearing on anti-competitive practices for mobile app stores on April 21, according to Bloomberg's Mark Gurman.

Earlier this week, Apple refused to provide an executive for the hearing around anti-competitive practices on online stores. In a letter obtained by Bloomberg News, Apple says that it has deep respect for the role and job of the subcommittee and that it was simply seeking alternative dates for the hearing due to its coming trial with Epic Games, also about the App Store.

“We have deep respect for your role and process on these matters and, as we told your staff, we are willing to participate in a hearing in the subcommittee,” Apple said. “We simply sought alternative dates in light of upcoming matters that have been scheduled for some time and that touch on similar issues.”

The U.S Senate subcommittee is focused on investigating claims that Apple and Google participate in anti-competitive practices for their respective online app marketplaces and distribution platforms. In a letter addressed to Apple CEO Tim Cook, Senator Amy Klobuchar and Senator Mike Lee say that Apple's control and power over apps on its device warrant a "full and fair examination."

More than half of internet traffic comes through mobile phones, whose users rely on mobile applications to access online content and services—and the vast majority of mobile apps are downloaded from either Apple’s App Store or Google’s Play Store. Apple’s power over the cost, distribution, and availability of mobile applications on the Apple devices used by millions of consumers raises serious competition issues that are of interest to the Subcommittee, consumers, and app developers. A full and fair examination of these issues before the Subcommittee requires Apple’s participation.

Google had previously already agreed to provide a witness but declined to specify who would represent the company at the hearing.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

The ultra-popular game Flappy Bird, removed from the App Store in 2014, may be making a comeback in the form of an interactive macOS notification.

Utilizing the new UserNotificationsUI framework added in macOS Big Sur, designer and developer Neil Sardesai has been able to put a clone of the game created by PlayCanvas creator Will Eastcott into a notification. Showcased on Twitter, Sardesai has utilized interactive elements inside of notification to recreate the game, with mouse clicks representing taps.

For those unfamiliar with Flappy Bird, the game consists of guiding a bird through as many pipes as possible without hitting them. The bird, named Farby, moves up with every tap, and users must ensure that Farby doesn't hit any obstacles along the way, or else the game ends.

The app grew immensely popular in 2014, even at one point generating $50,000/day thanks to in-app ads. Despite its removal from the App Store, a number of games to this day continue to be made and played with inspiration from Flappy Bird. You can learn more about Sardesai's interactive notification version of Flappy Bird on Twitter.

Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items.

This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while Microsoft and Samsung continue to take aim at Apple with their marketing. Read on for details on these stories and more!

Apple Announces Find My Network With Support for Third-Party Devices

Apple this week announced the launch of its Find My network accessory program, allowing the location of compatible third-party accessories to be tracked in the ‌Find My‌ app right alongside Apple devices. The first products that work with the Find My app will include a new Chipolo item tracker, Belkin earbuds, and select VanMoof e-bikes.

The updated Find My app with a new Items tab is available now on devices running iOS 14.3 and later, iPadOS 14.3 and later, and macOS Big Sur 11.1 or later, following a server-side change.

Apple also announced that third-party device makers will be able to take advantage of Ultra Wideband technology in U1-equipped Apple devices, like iPhone 11 and iPhone 12 models. According to Apple, third-party accessories that offer Ultra Wideband support will be able to offer a "more precise, directionally aware experience when nearby," which should make it easier to pinpoint the specific location of these items when lost.

It has long been rumored that Apple is planning its own item trackers called AirTags, but at this point, it's unclear if and when they will be released. It is possible that Apple is giving competitors like Chipolo a head start over AirTags to avoid potential antitrust complaints.

iPhone 13 Pro Mockup Shows Smaller Notch, Repositioned Earpiece and Front Camera

While we are still several months away from the launch of iPhone 13 models, accessory makers are already preparing for the upcoming devices by creating dummy versions based on rumors and leaked specifications from Apple's supply chain.

This week saw Japanese blog Mac Otakara share an alleged dummy model of the 6.1-inch iPhone 13 Pro, providing a closer look at the device's rumored smaller notch with a relocated earpiece and front camera. While the dummy model is quite rudimentary, it supposedly has accurate dimensions, allowing accessory makers to get a head start on iPhone 13 cases and accessories.

iPhone 13 models are expected to be announced in September, with mass production of A15 chips for the devices reportedly set to begin in late May, which is apparently slightly ahead of schedule.

New iMac Expected to Feature 'Really Big' Display Larger Than Current 27-inch Model

Apple is widely rumored to be planning a redesigned iMac with an Apple silicon chip for release later this year, and a credible leaker known as "l0vetodream" this week claimed that at least one of the new models will feature a larger display than the current 27-inch iMac.

A larger display on the next-generation iMac would not be too surprising, as rumors suggest that the computer will feature a similar design as Apple's high-end Pro Display XDR monitor, including slimmer bezels around the screen and a flat back. The new iMac is also rumored to come in a variety of new iPad Air-like colors.

In June 2020, Apple said that its transition away from Intel processors in Macs would take around two years to be completed. In addition to the iMac, Apple is rumored to be working on redesigned 14-inch and 16-inch MacBook Pro models with Apple silicon for release in the second half of this year.

Microsoft Says Surface Pro 7 is 'Better Choice' Than iPad Pro

A few months ago, Microsoft said the Surface Pro 7 is the "better choice" compared to the MacBook Pro. In a continuation of this ad campaign, Microsoft has now shared a video claiming that the Surface Pro 7 is "still the better choice" when compared to the iPad Pro.

The ad highlights how the Surface Pro 7 has a kickstand, unlike the iPad Pro, and it calls the ‌iPad Pro‌'s keyboard folio "a lot heavier" than the Surface option.

Microsoft also points out that the ‌iPad Pro‌ only has a single USB-C port while the Surface Pro 7 has several available ports. "You wanna be this guy?" says the actor in the ad, while holding up an ‌iPad‌ with a dongle attached.

"‌iPad Pro‌'s just a tablet," adds the actor. "Surface is a whole computer and a tablet."

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out a simulated version of Android on a Galaxy device, or "sample the other side," as Samsung puts it.

Visiting the iTest website on an ‌iPhone‌ prompts users to install a web app to the Home screen. From there, tapping the app launches into a simulated Galaxy smartphone home screen complete with a range of apps and settings options. You can open the Galaxy Store, apply themes, and even access the messages and phone apps, complete with a simulated phone call and messages.

Samsung's interactive experience is neat, and if you are looking to kill some time, it is worth playing around with it for a few minutes.

Hands-On With the New Sonos Roam Speaker

Sonos in March introduced a new portable smart speaker called the Sonos Roam, which is priced at $169, making it the most affordable Sonos speaker to date. We were able to check out the Sonos Roam to see if it's worth the asking price and how it compares to other portable speakers on the market.

We were impressed with the sound quality that the Sonos Roam delivers relative to its size, and with AirPlay 2 support, it is an ideal choice for wirelessly streaming audio from an iPhone, iPad, or Mac.

Sonos said the Roam will be released on April 20, and it is available for pre-order for $169 ahead of that date.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Apple has decided not to testify in a U.S. Senate subcommittee hearing on antitrust issues related to mobile App Stores, and U.S. senators have called Apple's refusal "unacceptable," reports Reuters.

In a letter addressed to Apple CEO Tim Cook, senators Amy Klobuchar and Mike Lee urged Apple to reconsider the decision because a "full and fair examination" of competition issues requires Apple's participation.

The senators say that Apple has been aware of the upcoming April hearing for weeks and even held discussions with Senate staff members on who would testify on Apple's behalf, but then Apple "abruptly declared" that it would provide no witness to testify at all.

Apple is citing its upcoming trial against Epic Games as the reason for not providing a witness for the App Store hearing, but the Senate Judiciary Committee's Subcommittee on Competition Policy, Antitrust, and Consumer Rights is not happy with that excuse.

There is no specific date set for the hearing as of yet, but Google plans to participate. It will look at the power that Apple and Google have over the cost, distribution, and availability of mobile apps on iPhone and Android devices.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Epic Games and Apple are involved in a highly public lawsuit in the United States, but Epic has also sued Apple in other countries, including Australia, in an attempt to boost its chances of getting a favorable ruling.

Things aren't quite going Epic's way, however, as the justice overseeing the case today decided that he's going to let the two companies battle it out in the United States.

According to Gizmodo Australia, the Australian case has been stayed for three months, and for anything to move forward, ‌Epic Games‌ has to file a lawsuit in California alleging violations of Australian Consumer Law.

Basically, the Australian judge wants Epic to file its Australian case in the United States, which would see Judge Gonzalez Rogers, who is overseeing the U.S. dispute, managing both cases. In this situation, Gonzalez Rogers would need to try the case under U.S. law, and then Australian law.

‌Epic Games‌ has three months to file the Australian lawsuit in California, and if that doesn't happen, the Australian case will be permanently stayed.

The only way that the proceedings can be brought back to the Australian court is if Judge Gonzalez Rogers declines to determine whether Apple has violated Australian law. Epic can also appeal, but an appeal won't be heard until November at the earliest.

In a statement, ‌Epic Games‌ said that it "remains committed" to its fight in Australia and around the world.

We remain committed to our fight for increased competition on digital platforms in Australia and around the world. Australian consumers have the right to install apps from the sources they choose and avoid paying excessive prices for apps. We will continue supporting the Australian government and regulators in their pursuit of fair competition in mobile app marketplaces.

Regardless of Epic's decision on the Australia case, it is currently on hold while the legal battle plays out in the United States. ‌Epic Games‌ and Apple will meet in court on May 3.

Epic's attempt to expand its fight with Apple to the UK also fizzled out after the country's Competition Appeal Tribunal rejected the lawsuit and pushed it back to the United States. As in Australia, if the U.S. courts decline to rule on relief in the United States, the case can later resume in the UK. Epic has also appealed to the European Commission, but there is no ruling from the EU as of yet.

For this week's giveaway, we've teamed up with Fuse to offer MacRumors readers a chance to win a full set of cable organizing options for Apple devices.

Fuse has a whole line of cord management options for the iPhone, iPad, Apple Watch, and Mac that are well-designed and affordably priced. With so many people still working from home, Fuse accessory options are excellent for keeping home offices organized and tidy.

From the Side Winder that keeps the MacBook Pro's USB-C cable neatly wound to the Watch Side Winder for rolling up the Apple Watch cord and charging, Fuse has something for everyone, and we've outlined the options below.

Snap Backs for iPhone, iPad, and MacBook

Available for $8.99 to $9.99, the Snap Backs can be purchased for the 12W ‌iPhone‌ and ‌iPad‌ charger, the 18W iPad Pro/‌iPhone‌ charger, the 5W ‌iPhone‌ charger, and the 29/30W MacBook charger.

Each Snap Back fits over one of Apple's chargers, and the reel at the bottom is used to wind up the cord, so you can pull out as much cord as you need with no excess. It's ideal for travel because you can roll up the entire cord to keep it organized when its tucked in a backpack or bag, and there's no extra cord to deal with when you need to pull it out to use it.

Side Winders for Cables of All Sizes

Priced starting at $4.99, Fuse makes small Side Winders for ‌iPhone‌ cables, headphone cables, ‌iPad‌ cables, and more. The Side Winder is donut shaped and lets you roll the cord around the middle portion before securing the end of the cable using the included groove.

The Side Winder Mini ($4.99) is perfect for ‌iPhone‌ cables, micro-USB cables, corded headphones, and more. It can be used with cables one foot to five feet in length.

The Side Winder Mini and Max ($7.99) are designed to work with all kinds of cables. The mini version is ideal for ‌iPhone‌ cables, micro-USB cables, and corded headphones, while the Max cable is useful for USB-C cables.

The Side Winder Watch ($4.99) is designed specifically for the Apple Watch. It wraps up the Apple Watch cable and has a cutout in the center for the watch so it can be used as a charging base in addition to a cable management option.

The Side Kick

The Side Kick, priced at $13.99, is designed to work with Apple's MacBook, MacBook Air, and ‌MacBook Pro‌ chargers. It's a little pop out socket that attaches to the side of a MacBook power adapter using adhesive.

When popped out, it can be used to wrap up a MacBook's cord neatly, allowing the power adapter and the cord to be transported with no cable mess. When you're using the cable, the Side Kick pops back in so it adds little bulk to an Apple power adapter.

The Side Winder

Priced at $19.99, the Side Winder is designed for the ‌MacBook Air‌ and ‌MacBook Pro‌ models, and it's meant to wind up both the USB-C (or MagSafe) cable of a MacBook along with the extension cable.

The MacBook's power adapter goes in the center and the two cables wrap up in the reel around it. You can pull out just the right amount of cable so you never have excess cable to deal with. This model is designed specifically for the power adapter with extension, and if you just have a standard USB-C cable for charging and no extension cable (USB-C Macs don't come with them by default) the Side Kick is the better option.

Enter the Giveaway

We have 10 home office organization setups to give away to MacRumors readers, with each winner able to choose any five cable organizing products from Fuse.

To enter to win, use the Gleam.io widget below and enter an email address. Email addresses will be used solely for contact purposes to reach the winners and send the prizes. You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, following us on Instagram, or visiting the MacRumors Facebook page.

Due to the complexities of international laws regarding giveaways, only U.S. residents who are 18 years or older and Canadian residents (excluding Quebec) who have reached the age of majority in their province or territory are eligible to enter. To offer feedback or get more information on the giveaway restrictions, please refer to our Site Feedback section, as that is where discussion of the rules will be redirected.

The contest will run from today (April 9) at 11:00 a.m. Pacific Time through 11:00 a.m. Pacific Time on April 16. The winners will be chosen randomly on April 16 and will be contacted by email. The winners will have 48 hours to respond and provide a shipping address before new winners are chosen.

Apple is ramping up its efforts to produce feature films, according to a new report from The Information. Apple has a limited number of high profile films already, including "Palmer," "Cherry," and "Greyhound," and sees it as a way to draw more people into Apple TV+.

Apple has been telling studio executives that it is aiming to do more than 10 to 12 original movies per year for ‌Apple TV‌+, which would let it better compete with other streaming services like Netflix, Hulu, Disney+, and HBO Max.

To facilitate its push into feature films, Apple has hired Jessie Henderson, who was previously the executive vice president of feature films for the HBO Max streaming service. She will join the ‌Apple TV‌+ team run by Jamie Erlicht and Zack Van Amburg, reporting to Matt Dentler, an ‌Apple TV‌+ executive who handles original films.

Compared to other streaming services, ‌Apple TV‌+ is still in its infancy and Apple is working hard on content to bolster the service and make it more attractive to subscribers. Apple is still giving people who buy a new device a free year of service, and those who originally redeemed that free year when ‌Apple TV‌+ launched in November 19 continue to have access at no cost as Apple continues to extend the trial period.

Apple has continued its free trial periods to give people more time to get hooked on the original content available on ‌Apple TV‌+ before having to pay for a subscription. At this time, Apple is also reimbursing those who pay for ‌Apple TV‌+, so the service is making little to no money at this time.