MacRumors

Instagram will start hosting full-screen videos as part of a major shakeup of the social platform, as the Facebook-owned company seeks to make itself more relevant in an era dominated by TikTok and YouTube.

Instagram Feature 1
That's the major take-home from a video shared on Wednesday by Adam Mosseri, the head of Instagram. In the video posted to his Instagram and Twitter account, Mosseri said that the social platform no longer wants to be thought of as the "square photo-sharing app," and will instead lean more into entertainment and video.

Instagram is no stranger to video content, previously offered through things like IGTV, Reels, and Stories, but Mosseri said Instagram would be "embracing video more broadly" going forward, starting with "full screen, immersive, entertaining, mobile-first video," which sounds a lot like TikTok, whose popularity Mosseri concedes is something Instagram wants to emulate.


Instagram will also start testing recommendations over the next couple of months, showing users in their Feed what they may not be following yet. (The platform actually began testing in this department just this week, with the introduction of topics, which users can opt to see more or less of.)

Users should expect plenty of experimentation in this area "over the coming months," said Mosseri, and Instagram intends to be more public about what it's doing and why in the increasingly competitive social media space.

Apple's mini-LED suppliers for the 12.9-inch iPad Pro have entered the supply chain for its redesigned 14-inch and 16-inch MacBook Pro models, which are on schedule to be unveiled in September, according to a new paywalled DigiTimes report.

Mini LED MacBook Pro Feature

Zhen Ding Technology and Tripod Technology have both entered the supply chain for Apple's upcoming mini LED-backlit MacBook series, and will be ramping up their shipments of backlight boards starting the third quarter, according to industry sources.

According to the report, Zhen Ding will complete its second-phase investment in capacity expansion for mini-LED boards in the third quarter to meet demand for the 14-inch and 16-inch ‌MacBook Pro‌ models, which are "set for launch in late third-quarter 2021," said sources who spoke to DigiTimes.

The third quarter runs from July through September, which would line up with a ‌MacBook Pro‌ announcement during or around Apple's annual iPhone event, which is on course this year to return to its traditional September schedule. A September ‌MacBook Pro‌ unveiling would be unusual for Apple, but not impossible, given the recent change of format for launches and announcements due to the global health crisis.

Tripod has reportedly cleared Apple's validations for equipment and capacity at its new plant in China's Xiantao, Hubei province and will be able to start production of mini-LED boards for the new ‌MacBook Pro‌ series in the third quarter as scheduled.

Both makers are optimistic that the higher unit prices and gross margins on the mini-LED shipments will contribute to their profitability in the second half of the year.

The upcoming ‌MacBook Pro‌ models will feature the most significant design overhaul to the ‌MacBook Pro‌ line that we've seen since 2016, and the updated machines will also address complaints that users have had with the ‌MacBook Pro‌ for years by bringing back older features that include MagSafe, more ports, and physical function keys.

The 14-inch ‌MacBook Pro‌ that's in the works will replace the existing 13-inch version, while the 16-inch model will be a successor to the current 16-inch ‌MacBook Pro‌. The 14-inch model is expected to feature slimmed-down bezels, though the casing may also be slightly larger.

Both new models will have a flat-edged design that has been described as "similar to the ‌iPhone‌ 12" with no curved edges like current models, but in practice, the design changes may be smaller than expected. For all the details, check out the "What's Next" section of our dedicated MacBook Pro guide.

Related Roundup: MacBook Pro
Buyer's Guide: MacBook Pro (Neutral)
Related Forum: MacBook Pro

After months of rumors and speculation, Apple plans to announce its redesigned 14-inch and 16-inch MacBook Pro featuring mini-LED displays, an all-new design, and a faster Apple silicon processor in September of this year, according to a report from DigiTimes.

16 inch macbook pro m2 render
According to the paywalled report, which revealed that Apple is planning a significant investment in bolstering mini-LED production, Apple plans to unveil its redesigned MacBook Pros in the late portion of the third quarter of this year. The third quarter runs July through September, and Apple has typically reserved product announcements during the summer for its annual iPhone event, which traditionally occurs in September.

Bloomberg's Mark Gurman recently indicated that the next few weeks will be quiet as Apple is not planning any major announcement or product reveals until the launch of its new iPhones in the fall. That reporting would corroborate DigiTimes' claim of a late third-quarter launch, likely happening in September.

‌DigiTimes‌ further reports today that shipments of the new 14-inch and 16-inch ‌MacBook Pro‌ models will peak in October. Shipments peaking in October makes the likelihood of a September announcement even greater, given that suppliers of mini-LED displays continue to run dry. Like the M1-powered iPad Pro launch, Apple may announce the new MacBook Pros during an event in September but not yet begin shipping the device until later the next month.

The new MacBook Pros will feature the most radical redesign to the MacBook line in recent years. The new MacBook Pros are expected to feature a flat-edged design, more ports, including HDMI and an SD-card slot reader, a faster iteration of the M1 Apple silicon chip, and brighter and more vibrant displays thanks to the inclusion of mini-LED technology.

You can learn more about everything we know about the upcoming 14-inch and 16-inch ‌MacBook Pro‌ using our guide.

Related Roundup: MacBook Pro
Buyer's Guide: MacBook Pro (Neutral)
Related Forum: MacBook Pro

Apple is taking a significant step to improve the production of mini-LED displays for its upcoming redesigned 14-inch and 16-inch MacBook Pros, by investing $200 million in purchasing new equipment for four brand new mini-LED assembly lines, according to a paywalled report from DigiTimes, seen by MacRumors.

Mini LED MacBook Pro Feature
According to the report, Apple will spend $200 million on procuring additional SMT or surface mounting-technology equipment to create four brand new assembly lines dedicated to mini-LED production for its upcoming MacBook Pros. The investment and purchase Apple hopes will provide an additional monthly SMT capacity of 700,000 to 800,000 mini-LED MacBook Pro devices.

The equipment that Apple is set to purchase will go to the company's main mini-LED module supplier, Taiwan Surface Mounting Technology. The report states that the equipment will be installed at TSMT'S plant in China, and citing a source, the report says that TSMT has confirmed it will be expanding capacity at its plant in Dongguan, southern China.

The new SMT machines to be purchased by Apple are likely to be installed at TSMT's plants in China, the sources said, adding that TSMT has just disclosed plans to enforce capacity expansions at its manufacturing complex in Dongguan, southern China.

Yesterday, a preview of the now published report from ‌DigiTimes‌ indicated that Apple is continuing to struggle with keeping up with mini-LED display demand for its 12.9-inch iPad Pro, announced this past April, and expected demand for its upcoming MacBook Pros. Apple is reportedly looking for additional mini-LED SMT suppliers, including existing supplier Radiant Opto-Electronics.

Related Roundup: MacBook Pro
Buyer's Guide: MacBook Pro (Neutral)
Related Forum: MacBook Pro

Last year, Apple announced that it would be directing 100 percent of eligible proceeds from (PRODUCT)RED purchases to the Global Fund's COVID-19 Response to "provide critical support to health systems most threatened by the outbreak" in sub-Saharan Africa until June 30, 2021. Now, the company has extended the period until December 30, 2021.

productred apple products
Apple began its partnership with (RED) in 2006 with the end goal of ending the HIV/AIDS epidemic in sub-Saharan Africa. The partnership includes several different projects, including Apple-supported grants and more than $250 million in donations to the Global Fund's HIV/AIDS programs through Apple's PRODUCT (RED) purchases.

Apple offers a number of (PRODUCT)RED products, including devices and accessories such as the (PRODUCT)RED iPhone 12, iPhone 12 mini, and (PRODUCT)RED Apple Watch Series 6. A number of cases, such as the company's leather and silicone MagSafe cases are also offered in (PRODUCT)RED. Until December 30, all eligible proceeds from these purchases will be directed to the Global Fund's COVID-19 response.

Continuing from its announcement last year, through December 7, Apple is also donating $1 for every purchase made with Apple Pay on apple.com, in the Apple Store app, or at an ‌Apple Store‌ to the Global Fund's COVID-19 Response. More information on Apple's work with (RED) can be found on Apple's website alongside (PRODUCT)RED products.

Throwboy, known for its line of pillows designed to look like classic Apple devices, has debuted a new series of throw blankets that are modeled after classic Apple operating systems.

throwboy 80s os blanket
The 80s OS blanket is designed to look like the Classic Mac OS with a menu bar that sports File, Edit, View, and Special options on a gray background, with a floppy disk icon and trash icon.

throwboy 90s os blanket
There's also a 90s version that shifts to a purple background to represent Mac OS 9, and a 2000s version modeled after the popular aqua design introduced in Mac OS X 10.

throwboy 2000s os blanket
Each blanket is made from a minky fleece material and measures in at 50 inches by 60 inches, and these new OS blankets join Throwboy's existing blankets that are designed to look like the classic Finder icon and the Classic Macintosh. The OS Throw Blankets can be purchased from the Throwboy website for $46.99.

Apple has inked a deal for a series adaptation of Garth Risk Hallberg's bestselling novel "City on Fire," Apple announced today. Eight episodes of the show will debut on Apple TV+.

city on fire novel
In the mystery series, a New York University student is shot in Central Park on the Fourth of July, with no witnesses and no physical evidence found.

In "City on Fire," an NYU student is shot in Central Park on the Fourth of July, 2003. Samantha Cicciaro is alone; there are no witnesses and very little physical evidence. Her friends' band is playing her favorite downtown club but she leaves to meet someone, promising to return. She never does. As the crime against Samantha is investigated, she's revealed to be the crucial connection between a series of mysterious citywide fires, the downtown music scene, and a wealthy uptown real estate family fraying under the strain of the many secrets they keep.

The show is being created by Josh Schwartz and Stephanie Savage, who will also serve as showrunners and executive producers. Savage and Schwartz have developed shows like "Gossip Girl," "Nancy Drew," "The Astronaut Wives Club," "Dynasty," and more. The duo previously signed a first look deal with Apple.

Microsoft earlier this week made its Xbox Cloud Gaming service available on iOS devices, which means iPhone and iPad users can play Xbox games using the Safari browser.


We decided to test out Xbox Cloud Gaming to see how it works at launch, and whether it's worth the $14.99 subscription price for the Xbox Game Pass Ultimate subscription, which is how you can get access to Xbox Cloud Gaming.

In a nutshell, whether it's worth trying out depends on what you want to play. In our experience, and based on other accounts from people who have tested the service, there's latency, sometimes bad and sometimes just sporadic. The lag doesn't make most games unplayable, but it does affect competitive online shooters.

Latency can depend on connection, so it's possible Xbox Cloud Gaming is fine if you have stellar internet speeds, but most reports so far suggest that it needs to be further refined for games where latency is a dealbreaker. We found we could adjust to the very slight delays for sports games and other titles, but with shooters, gameplay was hampered.

Given the latency issues, we wouldn't recommend the Xbox Game Pass Ultimate subscription strictly for Xbox Cloud Gaming, but if it's something that you already have, it's a great bonus feature. Xbox Game Pass Ultimate provides access to more than 100 games on Xbox, PCs, and mobile devices, plus same day release access to Xbox Game Studios titles.

If you want to try out Xbox Cloud Gaming, you can pay $1 to get three months of access to Xbox Game Pass Ultimate. After that three-month period, the subscription is priced at $14.99 per month.

Apple now considers the 2015 version of the 12-inch MacBook to be vintage, and has added the machine to its vintage products list as of today.

retina macbook air 2015 design
The 12-inch MacBook, also known as the "Retina MacBook," was meant to be a smaller, lighter version of the MacBook Air, and it was equipped with an Intel Core M processor. It was the smallest Mac with a Retina display, and it also featured a fanless design.

Apple continued updating the 12-inch MacBook in 2016 and 2017, but ultimately discontinued it in 2019 in favor of the updated ‌MacBook Air‌ with Retina display as the two machines were quite similar. When it was available, the 12-inch MacBook was priced at $1,299.

For most vintage products, the designation means that they're no longer eligible for repairs at the Genius Bar or from Apple Authorized Service Providers, but Apple does offer extended repairs of select vintage products. Devices are considered vintage when Apple stopped distributing them for sale more than five and less than seven years ago.

Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld.

os x mountain lion macs 16x9 2
Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates.

As of last week, these updates no longer require a fee, and can be downloaded from the OS X Lion and OS X Mountain Lion support documents on Apple's website.

Mac OS X Lion is compatible with Macs that have an Intel Core 2 Duo, Core i3, Core i5, Core i7, or Xeon processor, a minimum of 2GB RAM, and 7GB storage space.

Mac OS X Mountain Lion is compatible with the following Macs:

  • iMac (Mid 2007-2020)
  • MacBook (Late 2008 Aluminum, or Early 2009 or newer)
  • MacBook Pro (Mid/Late 2007 or newer)
  • MacBook Air (Late 2008 or newer)
  • Mac mini (Early 2009 or newer)
  • Mac Pro (Early 2008 or newer)
  • Xserve (Early 2009)

Macs that shipped with Mac OS X Mavericks or later are not compatible with the installer, however.

The $19.99 fee dates back to when Apple used to charge for Mac updates. Apple began making Mac updates free with the launch of OS X 10.9 Mavericks, which also marked the shift from big cat names to California landmark names.

Mavericks was free to download, and Apple has not charged for Mac software since then outside of the legacy Lion and Mountain Lion updates. Apple also used to have OS X 10.6 Snow Leopard available for a fee, but it is no longer purchasable.

Tag: OS X

After promising to release iOS and iPadOS 15 to the public in July, Apple today seeded new iOS and iPadOS 15 beta updates to its public beta testing group, giving them the opportunity to try out the new software ahead of its fall launch.

iOS 15 banner public beta red
Signing up to get the iOS and iPadOS 15 beta is super easy, and can be done by enrolling an iPhone or iPad in Apple's free Apple Beta Software Program. Instructions are below.

apple beta program

  1. On your iOS device, open up Safari and navigate to the Apple Beta Software Program website.
  2. Tap the Sign up button and enter your Apple ID credentials, or sign in with your Apple ID if you've signed up to beta test a previous update.
  3. Agree to the Apple Beta Software Program terms and conditions if required.
  4. After signing in, you'll see a main screen that's a Guide for Public Betas. Click on iOS (or iPadOS if you're installing on an iPad).
  5. Read through Apple's instructions carefully, and then using the link in the "Get Started" section, select "enroll your iOS device."
  6. Make sure to make an archived backup of your current version of iOS using Finder by following Apple's instructions or using our tutorial below. This will allow you to downgrade back to iOS 14 if necessary and is crucial if you don't enjoy the iOS 15 testing experience.
  7. Scroll down and tap on the "Download profile" button.
  8. When you see a popup that says the website is trying to download a configuration profile, tap on "Allow."
  9. Open up the Settings app on your iOS device and then tap on the "Profile Downloaded" section that's located right below your Apple ID information.
  10. In the upper right corner of the screen, tap on "Install."
  11. Enter your passcode and then tap "Install" again. If you have a prior beta profile installed, you may need to remove it at this point under General > Profile and redo the above steps. Otherwise, agree to the consent text and tap "Install" a third time.
  12. Tap Done.
  13. Your phone will prompt you to restart. From there, go back to the main Settings screen.
  14. Under "General," choose "Software Update" and then "Download and Install."
  15. Once the beta update has been downloaded you can tap on "Install Now" to get it set up, and from there, the iPhone will install the software, restart, and you'll be up and running with the iOS 15 software.

Compatibility

iOS 15 is compatible with all iPhones able to run iOS 14, so if you have iOS 14 installed, you can run iOS 15.

  • All iPhone 12 models
  • All iPhone 11 Models
  • iPhone XS and XS Max
  • iPhone XR
  • ‌‌iPhone‌‌ X
  • ‌‌iPhone‌‌ 8 and ‌‌iPhone‌‌ 8 Plus
  • ‌‌iPhone‌‌ 7 and 7 Plus
  • ‌iPhone SE‌
  • iPhone‌‌ 6s and 6s Plus
  • iPod touch (7th-generation)

iPadOS 15 is compatible with the iPads that are listed below.

  • All iPad Pro models
  • iPad Air 2, 3, and 4
  • iPad 5, 6, 7, and 8
  • iPad mini 4 and 5

How to Make an Archived Backup

As mentioned in our tutorial for installing the public beta, it's essential to make an archived backup of your device if you want to be able to downgrade to a version of iOS 14. Once you upgrade to iOS 15, an iOS 15 backup cannot be restored to the iOS 14 software, which is why you need to make a backup beforehand. Here's how on macOS Big Sur:

  1. Plug your iPhone, iPad, or iPod touch into your Mac using the supplied cable.
  2. Open a Finder window by clicking the Finder icon in the Dock.
  3. Click your iOS device's name in the sidebar.
    finder
  4. If this is the first time connecting your device to your Mac, click Trust in the Finder window.
    finder
  5. Tap Trust on your device when prompted, then enter your passcode to confirm.
  6. In the General tab, click the circle next to where it says Back up all of the data on your [iPhone/iPad/iPod touch] to this Mac.
  7. If you don't want to create an encrypted backup, or you've already set up encrypted backups, click Back Up Now at the bottom of the General tab.
    finder

When the backup is finished, you can find the date and time of the last backup in the General tab, just above the Manage Backups button.

iOS 15 Features

iOS 15 is a huge update with tons of new features to explore. There's a Focus mode that helps you stay on task and cut down on distraction, SharePlay features for watching movies with friends over FaceTime, new Privacy settings, and ID card support for the Wallet app, text recognition in images, and new features for apps like Safari, Maps, Weather, and Notes. We have a full overview of everything new in iOS 15 in our iOS 15 roundup, and if you're installing iPadOS, we have a roundup for iPadOS 15 too.

Some of the iOS 15 features are not yet functional and won't be implemented until later in the beta testing period, which is something to be aware of. iOS and iPadOS 15 will be in beta testing for several months as Apple refines and updates the software ahead of its fall release.

Related Forum: iOS 15

Apple today seeded the first betas of iOS and iPadOS 15 to public beta testers, allowing non-developers to download and test the new updates for the first time since WWDC.

iOS 15 General Feature Purple
Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS 15 updates over the air after installing the proper certificate from the Public Beta website.

iOS 15 adds new features for FaceTime, tools for reducing distractions, updated notifications, and privacy enhancements. ‌FaceTime‌ supports SharePlay for watching TV, listening to music, or screen sharing with friends, while a Shared with You feature keeps track of the songs, website links, pictures, and more that friends send you.

Focus is designed to help keep you on task by cutting out notifications you don't want while you're busy, and there's a new notifications summary feature that prevents you from being inundated with unimportant notifications throughout the day.

Safari has a redesigned look with a compact tab bar that's located at the bottom of the screen, plus Tab Groups let users save open tabs for later. Maps has a new zoomed out globe view and a new 3D view in select cities, plus there's more road detail and an AR-based walking direction feature.

The Wallet app will support IDs and more kinds of keys in iOS 15, and Photos gains updates to Memories and a new Live Text feature that uses on-device intelligence to recognize the text in an image, making it searchable and copyable. Spotlight is better than ever, and processing for Siri requests is now done directly on device.

Mail Privacy Protection in the Mail app stops senders from seeing your IP address and knowing if you've opened up an email, and an App Privacy Report gives you details on how often apps use permissions like camera and location access.

There are a ton of other new features available in iOS and iPadOS 15, with full details available in our roundup.

Related Forum: iOS 15

Apple today seeded the first beta of an upcoming watchOS 8 update to its public beta testing group, allowing non-developers to experience the software ahead of its fall release.

watchos 8 main
The watchOS 8 update can be downloaded after upgrading your iPhone to the public beta version of iOS 15. After installing iOS 15, the proper watchOS 8 profile from Apple's beta software website must also be installed.

The software can be accessed by going to General > Software Update in the Apple Watch app on ‌iPhone‌. To update, ‌Apple Watch‌ needs to have 50 percent battery life, it must be placed on the charger, and it must be in range of the ‌‌‌‌‌‌‌‌iPhone‌.

watchOS 8, like iOS 15, introduces improvements to the Wallet app with support for driver's licenses and new types of keys for homes, cars, and hotels. The Home app lets you see who is at the door with HomeKit-enabled cameras, plus the Home app has been updated to make it easier to get to HomeKit accessories and scenes.

There are new Tai Chi and Pilates workout types, and the Breathe app has been renamed to Mindfulness because it has a new "Reflect" feature that gives you thoughtful notions to consider to for mindfulness purposes. A Portrait Watch Face pulls portrait photos from the ‌iPhone‌, and the Photos app has new ways to view and navigate photos collections.

There's a new Find My app for locating lost items and devices right from the wrist, and the Messages app now supports sending GIFs. There are tons of other new features in watchOS 8, with details available in our watchOS 8 roundup.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

Apple today seeded the first beta of tvOS 15 to public beta testers, allowing members of the public to download and test the new update on modern Apple TV models.

apple tv 4k design triad
Public beta testers can download the tvOS 15 beta update by opening up the Settings app on the ‌Apple TV‌, navigating to the Software Updates section under "System," and then toggling on "Get public Beta Updates" after signing up to beta test on Apple's public beta website.

tvOS updates are often minor in scale, but there are some notable new additions that are coming. SharePlay, a FaceTime feature that lets multiple users watch TV shows or movies together, will integrate with tvOS, and there's a new "For All of You" recommendation engine that suggests shows everyone might enjoy.

A Shared With You section also displays movies and shows that were shared with you through the Messages app so you remember to check them out. When paired with AirPods Pro or AirPods Max, the ‌Apple TV‌ supports Spatial audio for a theater-like surround sound experience, and there's a new feature for automatically connecting your AirPods through Smart AirPods routing.

Two HomePod mini speakers can be paired with the ‌Apple TV‌ 4K for stereo sound, and if you have HomeKit cameras, you can view multiple cameras at the same time on the ‌Apple TV‌.

Apple may add new features or refine existing features throughout the tvOS 15 beta testing process, with the software set to be released in the fall.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Apple today seeded a new version of the second beta of iOS and iPadOS 15 to developers for testing purposes, with the new software coming just a week after Apple released the initial second betas.

iOS 15 icon on phone
Registered developers can download the profile for the iOS and iPadOS betas from the Apple Developer Center, and once the profile is installed, beta updates will be available over the air.

The new iOS and iPadOS 15 beta updates are labeled as beta 2 and are available to developers who previously installed the second beta. It is not clear why Apple has released an updated version of the software, but it may fix critical bugs. The new beta has a build number of 19A5281j, up from the original build number of 19A5281h.

Related Forum: iOS 15

Medical device company Masimo is embroiled in an ongoing legal battle with Apple over several of the health capabilities available in the Apple Watch, and now Masimo wants the Apple Watch Series 6 banned, reports Bloomberg.

apple watch series 6 blood oxygen monitoring 1
Masimo today filed a new patent infringement lawsuit with the United States International Trade Commission, which asks the ITC to halt imports of the Apple Watch Series 6. According to Masimo, the Apple Watch Series 6 infringes on five Masimo patents related to blood oxygen monitoring.

Medical grade pulse oximetry devices are what Masimo specializes in, and pulse oximetry is a feature that Apple added to the Apple Watch with the Series 6 model. The Apple Watch uses light to detect the amount of oxygen in the blood, with the feature joining heart rate monitoring and ECG capabilities.

Masimo initially sued Apple in January 2020, accusing the Cupertino company of stealing trade secrets and improperly using Masimo inventions. Masimo's patents are now being examined by the U.S. Patent and Trademark Office because Apple said they do not cover new inventions, and the case is on hold until that process has been completed.

Masimo has claimed that by getting the court to delay the legal proceedings until the patents are validated, Apple is attempting to sell more Apple Watches. The patent office delay has prompted Masimo to also file with the ITC, as the ITC will not delay the investigation.

ITC cases are completed in 15 to 18 months, and because of the speed at which cases are investigated, there won't be time for the patent office to weigh in should Apple also attempt to challenge these claims.

In the prior filing, Masimo claimed that Apple sneakily poached Masimo employees and used patented Masimo technology when developing the sensors used in the Apple Watch.

Masimo told the ITC that banning the Apple Watch Series 6 will not impact the public because the pulse oximetry functionality in the device is "not essential to the public health or welfare," and the Apple Watch's blood oxygen monitoring is not a true medical device.

The iPhone 12 series has now sold over 100 million units and powered the first ‌iPhone‌ sales super-cycle since the launch of the ‌iPhone‌ 6, according to Counterpoint Research.

iphone 12 lineup all
The ‌iPhone‌ 12 lineup passed 100 million sales in April, meaning that the devices achieved the landmark figure within seven months of its launch. By comparison, this is two months earlier than the ‌iPhone‌ 11 series that launched in 2019, and almost the same as the ‌iPhone‌ 6, which powered a sales volume super-cycle around the 4G transition in 2014 and 2015. This means that the ‌iPhone‌ 12 series is the first volume super-cycle ‌iPhone‌ in six generations of the device.

Counterpoint analysis explained that in the case of the ‌iPhone‌ 6 series, sales were supported by pent-up demand for bigger-screen iPhones, while for the ‌iPhone‌ 12 series, 5G connectivity and OLED displays across the lineup were the predominant factors in attracting customers.

The volume super-cycle is expected to lead to record-breaking revenue with the average selling price for iPhones being at an all-time high. The impressive sales performance of the ‌iPhone‌ 12 also gave Apple a record-high market share for April. It has also consistently achieved a record-high market share in the US since October 2020 and the trend is expected to continue.

Consumer preferences also changed between the ‌iPhone‌ 11 and ‌iPhone‌ 12 lineups. Consumers showed more interest in the iPhone 12 Pro Max, with a 29 percent share of sales, during the first seven months after its launch compared to the iPhone 11 Pro Max, which had a 25 percent share of sales. This is also one of the reasons for the ‌iPhone‌ 12 series grossing 22 percent more revenue than the ‌iPhone‌ 11 series in the first seven months after launch.

Sales in the United States accounted for 40 percent of global ‌iPhone 12 Pro Max‌ sales until April. The ‌iPhone 12 Pro Max‌ was supported by aggressive operator promotions, making it the best-selling device in the U.S. consistently since December 2020.

The ‌iPhone‌ 12 series was also comparatively less affected in terms of sales by the global health crisis than the ‌iPhone‌ 11 series, which saw reduced sales as customers held onto their devices more than usual. In addition, a large proportion of users who kept their previous smartphone due to uncertainty during the global health crisis last year upgraded to an ‌iPhone‌ 12 once it became available.

Related Forum: iPhone

Apple today announced that it plans to hold its quarter three earnings call for the 2021 fiscal year on July 27, 2021.

apple q3 earnings call
During the third quarter, which includes late March through late June, the company made several major announcements, including brand new iPad Pros, redesigned 24-inch iMac, AirTags, and a new Apple TV. Additionally, the company held its annual Worldwide Developers Conference, where it announced major updates to all of its platforms coming to users this fall.

During the second quarter, Apple recorded a March quarter record of $89.6 billion in revenue, while its Mac and Services business reached an all-time new high. As has been normal for the past year, Apple is not providing guidance for the June quarter given the instability fueled by the global health crisis. However, during the earnings call last quarter, Apple's CFO Luca Maestri said the company expects a "sequential revenue decline" for the June quarter.

June quarter revenues to grow strong double digits year over year, but we believe sequential revenue decline from March to June will be greater than prior years. First, due to later launch timing and strong demand, ‌iPhone‌ only achieved supply/demand balance during the March quarter. Steeper sequential decline than usual. Supply constraints will have revenue impact of $3-4 billion.

The quarterly earnings statement will be released at 1:30 PM Pacific/4:30 PM Eastern, with a conference call to discuss the report taking place at 2:00 PM Pacific/5:00 PM Eastern. MacRumors will provide coverage of both the earnings release and conference call on July 27.