MacRumors

Apple continued to have a dominant hold on the wearables market in the fourth quarter of 2020, according to new shipment estimates shared today by IDC. Apple shipped 55.6 million wearable devices during the quarter for 36.2 percent market share.

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That's the same market share Apple held in the fourth quarter of 2019, but overall device shipments were up from 43.7 million in Q4 2019. Apple's competitors don't even come close. Xiaomi shipped an estimated 13.5 million wearable devices for 8.8 percent market share, followed by Samsung at 13 million devices and Huawei at 10.2 million devices.

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Apple Watch shipments rose an estimated 45.6 percent thanks to the different pricing intervals of the Apple Watch Series 6, SE, and Series 3, and "hearables" shipments of AirPods, AirPods Pro, and AirPods Max surged during the quarter.

Across all of 2020, IDC believes Apple shipped 151.4 million wearable devices for 34.1 percent market share. Xiaomi was the number two wearable device manufacturer in 2020 with 50.7 million devices shipped, followed by Huawei and Samsung with 43.5 million and 40 million devices shipped, respectively.

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Apple does not provide specific breakdowns of the number of Apple Watch and AirPods models shipped, so IDC's data is based on estimates. During a January earnings call, Apple said that wearables set a new revenue record in fiscal Q1 2021, which corresponds to the fourth calendar quarter of 2020. Apple's wearables business is the size of a Fortune 120 company.

Tag: IDC

Over the course of the last several weeks, Google has been adding App Privacy labels to its iOS apps in accordance with Apple's App Store rules, but it took Google multiple months to begin sharing the information.

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There was speculation that Google's delay meant that it had something to hide, which DuckDuckGo is leaning into with a new tweet that highlights Google's data collection and calls out the company for "spying" on users.


Google recently added App Privacy labels to its Google Search app, spelling out the extent of information that's collected. For third-party advertising purposes, Google collects data that includes location, search history, and browsing history. Google's own marketing data includes all of the above information along with contact info and device identifiers, plus there's even more data collected for analytics, app functionality, and product personalization.

DuckDuckGo claims that Google "wanted to hide" the information that it collects, which is why Google took so long to roll out support for App Privacy labels. Most people are likely not surprised at the extent of the data that Google collects, but having it in one spot in the ‌App Store‌ is a stark reminder.

Many of Google's major apps did not start getting privacy labels until late in February, even though Apple's rule went into effect in December. Google delayed adding the labels for so long that its apps went more than two months without being updated. Even now, it's been three months since the Google Maps app has been updated, though most other apps have now received App Privacy labels and updates.


DuckDuckGo is a privacy-focused search and browser option that's available on iOS devices and that can be set as the default search engine option. As DuckDuckGo points out in its tweet, the DuckDuckGo app does not collect data that's linked to you.

Apple today seeded the fourth betas of upcoming iOS 14.5 and iPadOS 14.5 updates to developers for testing purposes, with the new beta updates coming two weeks after Apple released the third iOS and iPadOS 14.5 betas.

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iOS and iPadOS 14.5 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad.

iOS 14.5 is the biggest update to iOS 14 to date, introducing several significant new features. First and foremost, Apple is making it easier to unlock an iPhone when you're wearing a face mask with a new "Unlock with Apple Watch" feature.


This opt-in option lets you use an unlocked and authenticated Apple Watch as a secondary authentication method to unlock an ‌iPhone‌ alongside Face ID. With this feature, you no longer have to enter a passcode or remove your mask to unlock your ‌iPhone‌. Both an ‌iPhone‌ running iOS 14.5 and an Apple Watch are required to use this, and the Apple Watch cannot authenticate Apple Pay purchases, App Store purchases, or unlock third-party apps that use ‌Face ID‌.

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The update also brings worldwide support for 5G in Dual-SIM mode on ‌iPhone‌ 12 models, so if you use multiple lines, both can now connect at 5G speeds. Prior to now, Dual-SIM mode was limited to LTE networks.

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With watchOS 7.4, iOS and iPadOS 14.5 include AirPlay 2 support for Apple Fitness+, so Apple Fitness+ subscribers can start a workout on an ‌iPhone‌ or iPAd and then AirPlay it to a compatible smart TV or set-top box. ‌AirPlay‌ 2 supports audio and video, but it does not display on-screen workout metrics.

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PlayStation 5 DualSense and Xbox Series X controllers are supported on the ‌iPhone‌ and the ‌iPad‌ with iOS 14.5, and code suggests that Apple is going to add joint account support for the Apple Card in the near future.

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iOS 14.5 includes a Waze-like crowdsourcing feature for reporting accidents, hazards, and speed checks along a route in Maps when getting directions.

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There's a new "Report" button available in the Apple Maps app that lets you tap to report an accident, hazard, or speed trap at your location in the ‌Apple Maps‌ app, which is a feature that mapping app Waze offers. This is available directly on the ‌iPhone‌ and in CarPlay.

There are several new emoji characters in the iOS 14.5 beta, with Apple introducing heart on fire, mending heart, exhaling face, face with spiral eyes, face in clouds, along with different gender options for people with beards. There are also new couple emojis that have new skin tone mixes.

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Apple removed the blood from the syringe emoji, updated the Headphone emoji to look like the AirPods Max rather than a generic set of headphones, and added a helmet to the rock climbing emoji.

In the Find My app, there's a new "Items" tab that's been added, which will work with non-Apple products like Beats headphones and Belkin's wireless earbuds that have been designed to integrate with the ‌Find My‌ app. Anything item tracking function that uses Apple's ‌Find My‌ API will be shown here right alongside your Apple devices, and the Items tab will also work with AirTags when those are finally released.

The iOS 14.5 beta addresses the green tint issue that some ‌iPhone‌ owners have been experiencing, with Apple confirming that the beta has "optimizations" to help with the issue.

"iOS and iPadOS 14.5 beta 2 includes an optimization to reduce the appearance of a dim glow that might appear at reduced brightness levels with black backgrounds," reads Apple's iOS 14.5 beta notes. For some users, there are improvements thanks to the optimizations, but for others, the issue still appears to exist, so Apple may have some further work to do.

iOS and iPadOS 14.5 add a new feature for choosing a preferred streaming music service to use with Siri. So if you prefer Spotify over Apple Music, for example, you can now choose Spotify as the app you want to use with ‌Siri‌ and all ‌Siri‌ song requests will go through Spotify without the need to add "on Spotify" to the end of ‌Siri‌ requests. This is a new ‌Siri‌ intelligence feature that works with music apps, podcast apps, and audiobook apps.

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iOS 14.5 is the update where Apple will begin requiring developers to comply with its App Tracking Transparency rules. Going forward, developers will need to ask for and receive your permission to access your random advertising identifier and track your activity across apps and websites.

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Apple has made design tweaks to the Apple News and Podcasts apps, plus there are new print and sort options in Reminders. There are new settings for emergency alerts, a horizontal loading screen on the ‌iPad‌, and tons of other smaller feature tweaks that are outlined in our full iOS 14.5 features guide. Apple says iOS and iPadOS 14.5 will be released in the spring, so we can expect a launch date sometime after March 20.

Related Forum: iOS 14

Apple today seeded the fourth beta of an upcoming macOS Big Sur 11.3 update to developers for testing purposes, with the new beta coming two weeks after the launch of the third beta and more than a month after the release of macOS Big Sur 11.2, a bug fix update.

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Developers can download the ‌‌macOS Big Sur‌‌ 11.3 beta using the Software Update mechanism in System Preferences after installing the proper profile from the Apple Developer Center.

macOS Big Sur 11.3 introduces more customization options for Safari, adding a way to rearrange the different sections on the Start Page like Favorites, Reading List, Siri Suggestions, Privacy Report, and more. Developers also have access to a new integration to develop features for the Start Page.

The update also includes optimizations for using iOS apps on M1 Macs. When running iPhone and iPad apps on ‌M1‌ Macs, there's a Touch Alternatives preference pane that allows users to set keyboard commands for touch input alternatives, plus iPadOS apps launch with a larger window if the Mac's display allows it. Touch Alternatives can be enabled for ‌iPhone‌ or ‌iPad‌ apps by clicking on the app's name in the menu bar and then selecting the Preferences option. Touch Alternatives let you customize taps, swipes, and drags.

In the Reminders app, reminder lists can be sorted by Due Date, Creation Date, Priority, or Title, and there is an option to print lists by going to File > Print. Reminders can also be moved manually across lists with drag and drop, something that wasn't possible before.

Apple is adding a new "Made For You" library shortcut in Apple Music for finding personal mixes and Replay playlists, and the Listen Now section has been updated with support for highlighting live events.

The ‌Apple Music‌ app also features a new autoplay option that allows the streaming service to continue to play music after a playlist or music queue ends. ‌Apple Music‌ sources music similar to what's in a person's ‌Apple Music‌ library, similar to the autoplay feature added in iOS 14.

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With this feature enabled, ‌Apple Music‌ audio will not end even after a playlist or album is over. To check that it's on, play a playlist or album and then click on the three dot/line menu button in the upper right hand corner. From there, make sure the infinity symbol is toggled on.

In the Apple News app, there's a redesigned ‌Apple News‌+ tab with a dedicated "For You" section and a new Browse tab that makes it easier to browse through available content. The new For You section is designed to help ‌Apple News‌+ users find favorite magazines and newspapers much faster, plus it adds new tools for managing downloaded issues.

macOS Big Sur 11.3 also adds support for the latest PlayStation 5 DualSense and Xbox Series X/S controllers for use with macOS games.

There's also an updated "Support" interface when accessing "About This Mac." The new design includes details on your warranty and it allows for starting a repair right from the Mac interface.

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The tab works similarly to the AppleCare coverage menu in the iOS Settings app, which lets users request repairs, buy an ‌AppleCare‌ plan, and check their coverage.

For HomePod users, macOS Big Sur 11.3 brings support for ‌HomePod‌ Stereo pairs, allowing a set of paired HomePods to be set as the default sound output option, with the two HomePods showing up as a single selectable speaker rather than separate as in prior versions of macOS.

Code in macOS Big Sur 11.3 suggests that the Optimized Battery Charging feature will now make sure the Mac's battery is fully charged before a scheduled calendar event. The Mac will charge to 100 percent three hours before a calendar event's start time.

Optimized Battery Charging is designed to preserve the lifespan of the Mac's battery by limiting the amount of time that a Mac sits at 100 percent battery.

In Safari, there's support for WebM video playback, allowing users to play WebM videos using Apple's browser. WebM is a niche video format designed to be a royalty-free alternative to the H.264 codec used in the MP4 format. WebM allows video files to remain small without sacrificing quality and can be played with little processing power, making it ideal for webpages and browsers.

Code in macOS Big Sur 11.3 suggests that Rosetta could be removed from some ‌M1‌ Macs in some select regions after the software is released. There's a mention that "Rosetta is no longer available in this region. Applications requiring Rosetta will no longer run," but no additional information is available at this time.

There are also appear to be new assets that suggest a feature for mapping game controller buttons to keyboard layouts, and there's a Game Center toggle to enable or disable connections with friends, which lets games set you up with your friends or prevents apps from accessing that info.

More on macOS Big Sur can be found in our macOS Big Sur roundup. The software is expected to see a release this spring, with spring kicking off on March 20.

Related Forum: macOS Big Sur

Apple today seeded the fourth beta of an upcoming watchOS 7.4 update to developers for testing purposes, with the new beta coming two weeks release of the third beta and over a month after the launch of watchOS 7.3 with "Time to Walk" functionality, expanded ECG availability, and a new Unity watch face.

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To install the ‌watchOS 7.4 beta, developers need to download the proper configuration profile from the Apple Developer Center. Once the profile is in place, the watchOS 7.4 beta can be downloaded through the dedicated ‌Apple Watch‌ app on the iPhone by going to General > Software Update.

To update to the new software, the ‌Apple Watch‌ needs to have 50 percent battery life, it must be placed on the charger, and it must be in range of the ‌‌‌‌‌‌‌iPhone‌‌‌‌‌‌‌.

Alongside iOS 14.5, watchOS 7.4 introduces a new "Unlock with Apple Watch" feature that lets an ‌iPhone‌ with Face ID use an unlocked and authenticated Apple Watch as a secondary authentication measure when you're wearing a mask, alleviating the need to enter a passcode to unlock the ‌iPhone‌.

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‌Face ID‌ does not work when wearing a mask, but this new Apple Watch feature provides an easy but still secure way to access the ‌iPhone‌ without the hassle of a passcode. It's similar to the Apple Watch unlocking on Mac and can be enabled in the Settings app under ‌Face ID‌ & Passcode.

An unlocked Apple Watch paired with ‌Face ID‌ can unlock the ‌iPhone‌ when a mask is worn, but it's only for mask usage. The Apple Watch cannot be used to authenticate Apple Pay or App Store purchases, nor can it be used to unlock apps that require a ‌Face ID‌ scan. In these situations, the mask will need to be removed or a passcode/password will need to be used instead.

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When the Apple Watch unlocks the ‌iPhone‌, you'll feel a haptic tap on the wrist and will receive a notification on the watch, similar to how it works when using the watch to unlock a Mac.

For those who use Apple Fitness+, the watchOS 7.4 update combined with iOS 14.5 and iPadOS 14.5 enables AirPlay 2 for Apple Fitness+, so workouts can be streamed to an ‌AirPlay‌ 2-enabled TV or set-top box. Apple Watch metrics do not show up on the screen when AirPlayed, however, and that feature is limited to ‌iPhone‌/iPad/Apple TV.

Apple has said that watchOS 7.4 will be released in the early spring, with spring set to start on March 20, so there are still a few weeks of beta testing expected.

Related Roundups: watchOS 10, watchOS 11
Related Forum: Apple Watch

Apple today seeded the fourth beta of an upcoming tvOS 14.5 update to developers for testing purposes, with the new beta software coming two weeks after Apple released the third tvOS 14.5 beta.

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Designed for the fourth and fifth-generation Apple TV, the tvOS 14.5 developer beta can be downloaded onto the ‌‌‌‌‌‌‌‌‌Apple TV‌‌‌‌‌‌‌‌‌ via a profile that's installed using Xcode.

tvOS 14.5 brings support for the latest PlayStation 5 DualSense and Xbox Series X controllers, which can be used to play games from the tvOS App Store and Apple Arcade.

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Support for the new controllers has also been included in iOS 14.5 and iPadOS 14.5, so the latest gaming controller options from Sony and Microsoft are now compatible with Apple's product lineup.

We don't yet know if there's anything else included in tvOS 14.5 in terms of features because tvOS updates are often minor in scale, but the release of tvOS will see Apple begin enforcing its new App Tracking Transparency rules, with developers now required to ask for and receive a user's permission to access their random advertising identifier (known as the IDFA) to track user activity across apps and websites for ad customization purposes.

Going forward, when an app wants to access a person's advertising identifier on tvOS, users will have a prompt with options to "Allow Tracking" or "Ask App Not to Track." Selecting "Ask App Not to Track" will prevent the app's developer from accessing the user's IDFA, and developers will also have to respect the user's tracking preference and refrain from using other invasive cross-app tracking methods.

The main tvOS 14 update released in September brought expanded Picture in Picture support, new HomeKit integration with HomeKit Secure Video cameras, support for multiple ‌Apple Arcade‌ profiles, and more, with details available in our tvOS 14 roundup.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Some iPhone 12 models have been losing color from their aluminum chassis, according to a new report from Svetapple.sk, which includes photos of a PRODUCT(RED) ‌iPhone‌ 12 model that has been noticeably leached of color.

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The side of the ‌iPhone‌ 12 near the power button has faded to an orange shade and there's a clear delineation where the red coloring has worn off.

Svetapple.sk says that the ‌iPhone‌ has been used in a transparent case, so friction from a hand has not been a factor, though it's not clear if the case itself may have caused the issue.

There have been similar reports of fading from ‌iPhone‌ 11 and iPhone SE 2 users. MacRumors reader t101, for example, shared photos of an ‌iPhone‌ 11 with a dramatic loss of color on the edges. That ‌iPhone‌ model had also been in a transparent case. While many of the reports have focused on the Red ‌iPhone‌ models, the fading has been seen less frequently on ‌iPhone‌ 11 models in different colors.

Some MacRumors readers speculated that the color fading is due to UV exposure enabled by the clear case, but the problem would likely be more widespread if it was a UV exposure issue. There has also been speculation that the issue could be caused by a chemical reaction with a case, but there's no clear cut explanation.

There are a limited number of reports about color fading, but this is a problem that seems to have persisted for years as there are complaints about the ‌iPhone‌ XR, too. Aside from the ‌iPhone‌ 12 photos shared by Svetapple.sk, we have not seen similar reports about color loss on other ‌iPhone‌ 12 devices, and this could be a manufacturing defect that's not widespread.

Apple likely considers the color fading to be a cosmetic issue, so it's not known if devices that are suffering from color loss will be replaced.

Related Forum: iPhone

We've partnered with Anker again this week, and in the new sale you have a chance to save up to 25 percent on Anker's wall chargers, portable chargers, wireless chargers, and Lightning cables. All sales require a discount code, which will expire on March 21.

anker sale mar 15Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Notable markdowns include Anker's PowerCore Slim 10,000 mAh portable battery for $23.99, as well as a 2-pack of the company's PowerWave Stand wireless charger for $29.99. There are a handful of wall chargers on sale as well, with support for USB-C fast charging.

Cables and Wall Chargers

Portable Chargers

Wireless Chargers

Be sure to visit our full Deals Roundup to shop for even more Apple-related products and accessories.

Related Roundup: Apple Deals
Tag: Anker

Apple CEO Tim Cook will be one of the 100-plus high-profile CEOs and executives in attendance at this year's China Development Forum (CDF) being held Saturday, March 20 through Monday, March 22, Global Times reports.

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The CDF is an annual conference organized and led by the Development Research Center of the State Council, to gather the world's most prominent executives and CEOs to discuss China's economic future and the roadmap of the global economy. BMW's chairman of the management board, Oliver Zipse, will co-chair this year's conference.

According to a description from the state-run outlet Global Times, this year's forum will mark the "first five-year plan for the country (China) to embark on a new journey to fully build a modern socialist country and realize the second centenary goal." The conference's overarching theme is "China on a New Journey Toward Modernization."

This year's conference will be a hybrid of virtual and in-person, although it's unclear in which capacity Cook will attend. This will not be the first time ‌Tim Cook‌ attends CDF. In 2018, Cook co-chaired the conference, in which he advocated for stronger privacy regulation amid Facebook's Cambridge Analytica scandal.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple last week discontinued the original HomePod, marking just over three years on the market for the full-size smart speaker. If you're looking to purchase the larger HomePod before it's completely gone, there are still some options online today.

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The biggest retailer with remaining stock on the ‌HomePod‌ is Apple itself, which has the White ‌HomePod‌ for $299.00 on its website. Space Gray is no longer available.

At Best Buy you can order the White HomePod for $299.99 with both pickup and delivery options. Space Gray is also available at $299.99, although it appears limited to local pickup.

Next, TigerDirect has stock on both original ‌HomePod‌ options, with same-day shipping available as well. TigerDirect is selling the ‌HomePod‌ at $299.00.

Another third-party retailer with ‌HomePod‌ stock is Expercom, which has both the White and Space Gray options at $299.00 available to ship today.

Lastly, DataVision has the White ‌HomePod‌ in stock, but it's selling the speaker at a high price of $314.00, so it'll be best to shop at some of the other retailers first.

The ‌HomePod‌ debuted at a price of $350, but eventually Apple permanently marked the price down to $299. Over the past few years, we did see the ‌HomePod‌ drop down to between $150 and $200 during holiday sales, with $199 being one of the most popular discount prices since 2018.

Of course, now that it's discontinued, we'll never see these sale prices again and you'll have to pay full price (or more) if you really want to purchase the original ‌HomePod‌ in 2021.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Related Roundup: HomePod
Buyer's Guide: HomePod (Neutral)

Apple TV+ today picked up its first-ever Oscar nominations, with the Tom Hanks film "Greyhound" nominated for "Best Sound" and the animated Cartoon Saloon film "Wolfwalkers" nominated for "Best Animated Feature Film."

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"Greyhound" is up against some tough competition, including the Pixar film "Soul" on Disney+ and the Netflix film "Mank," along with "News of the World" and "Sound of Metal." In the animated category, "Wolfwalkers" is also up against "Soul," in addition to "Onward," "Over the Moon," and "A Shaun the Sheep Movie: Farmageddon."

Apple TV+'s first Oscar nominations are not in major categories, but the streaming service still has a relatively small catalog of films. On the television side, Apple TV+ has seen more success this awards season, with hit comedy series "Ted Lasso" and star Jason Sudeikis winning a Golden Globe Award, multiple Critics Choice Awards, and more.

The 93rd Academy Awards ceremony will be hosted on Sunday, April 25 at 8 p.m. Eastern Time. The awards honor the best films released between January 1, 2020, and February 28, 2021, as chosen by the Academy of Motion Picture Arts and Sciences.

Update: Apple has highlighted the Academy Award nominations in a press release.

"Nothing is more exciting than seeing these unique and meaningful films resonating with both critics and audiences globally," said Zack Van Amburg, Apple's head of Worldwide Video. "We are incredibly proud of what we're building at Apple, and to have these films celebrated in this way — and in such a short space of time — we're humbled and thankful for the artists and filmmakers who have partnered with us."

Amazon today has Apple's 256GB M1 13-inch MacBook Pro for $1,149.99, down from $1,299.00. This price will be reflected at the checkout screen on Amazon after an automatic coupon worth $50 is applied.

discount m1 macbook pro bueNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This discount is a new lowest-ever price on this version of the M1 MacBook Pro, and it's available to ship in Silver. In recent weeks, the best price for this model sat at around $1,199.00.

Additionally, you can get the 512GB model for $1,349.99 on Amazon, down from $1,499.00. This is another all-time low price, and you'll need to wait to see the sale price reflected at the checkout screen again.

You can find even more discounts on other MacBooks by visiting our Best Deals guide for MacBook Pro and MacBook Air. In this guide we track the steepest discounts for the newest MacBook models every week, so be sure to bookmark it and check back often if you're shopping for a new Apple notebook.

Related Roundup: Apple Deals

With iOS and iPadOS 14.5 scheduled for an early spring release, Apple has begun testing a new feature that could provide Apple Maps users with real-time crowd data for points of interest, similar to Google Maps.

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In the iOS and iPadOS 14.5 beta, an updated section in the "Location Services" menu of Apple's Privacy settings states that Apple will collect data from users, such as when a specific app is opened near a point of interest, to determine how crowded the location is, and whether that specific business is open:

Routing and Traffic: While you are in transit (for example, walking or driving), your iPhone will periodically send GPS data, travel speed and barometric pressure information in an anonymous and encrypted form to Apple, to be used for augmenting crowd-sourced road traffic and atmospheric correction databases. Additionally, when you open an app near a point of interest (for example, a business or park), your iPhone will send location data in an anonymous and encrypted form to Apple, which Apple may aggregate and use to let users know if that point of interest is open and how busy it is.

The wording suggests that if a user opens an app for a specific business or service near a related point of interest on ‌Apple Maps‌, Apple may aggregate that data to possibly inform other users of how crowded that location is and whether the business/service is operating. Notably, Apple says it will only collect anonymized and encrypted data from users when the "Routing and Traffic" setting is turned on within Location Services -> System Services.

Currently, ‌Apple Maps‌ offers no front-facing interface for displaying this data to users. The lack of the feature on the visual front and Apple's wording implies that Apple is testing and collecting data to potentially launch a related feature in the official public release of iOS 14.5, or perhaps in a release subsequent to it.

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Google Maps Live Crowd Data

Google Maps already offers a similar real-time feature called Live Visit Data that informs users of how busy a specific store or business is at a particular time. Google provides this data by gathering aggregated and anonymized data from users who have opted in to Google Location History.

Already present in iOS 14.5 beta is the ability for users to crowdsource car accidents, speed traps, and hazards within ‌Apple Maps‌. The new addition to ‌Apple Maps‌ joins an already extensive list of features in iOS and iPadOS 14.5, including App Tracking Transparency, the ability to unlock your iPhone with a mask, and more. Apple says the update will roll out to all users in the "early spring."

(Thanks, Stijn!)

Related Forum: iOS 14

Apple says its App Store now supports more than 330,000 jobs in the U.K., a 10% increase over the past year, despite the pressures of the global health crisis on the nation's economy.

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According to Apple, 2020 was a "breakthrough year" for the iOS app economy, with developers in the U.K. generating more than £3.6 billion in total earnings, which represents 22% in growth compared to the previous year. The company says a similar trend was reflected in Europe, where the iOS app economy has grown to support 1.7 million jobs – a 7% percent increase since 2019. Apple published similar press releases in Germany and France, claiming that the ‌App Store‌ supports over a quarter of a million jobs in each of those two countries.

Growth in the UK was driven by the innovations and breakthrough success of UK developers, whose apps users relied on for learning, working out, keeping track of their health, or finding ways to stay connected and entertained. During the pandemic, people turned to UK workout apps like One You Couch to 5K, fitness plan app Fiit, and sleep support app Sleepiest Sleep Sounds Stories. UK developer Moshi, a sleep and mindfulness app for children, has seen a rapid growth in downloads and subscriptions over the last year, leading to a 50 percent expansion of its team with 10 new hires.

"In a year like no other, the UK has remained a vibrant and innovative hub for entrepreneurs and app developers," said Christopher Moser, senior director of the App Store. "More people in the UK than ever before are working as part of the iOS app ecosystem, creating exciting apps enjoyed by people all over the world."

In its UK press release, Apple highlighted a few ‌App Store‌ success stories from U.K. developers in 2020. These include Digital Workroom, which develops productivity apps like Noted and aids businesses trying to create their own branded apps, the online language learning community Busuu, and Hutch Games – creator of free-to-play titles like the popular F1 Manager, Top Drives, and Rebel Racing.

Apple says that U.K. developers have benefitted from its ‌App Store‌ Small Business Program, which launched earlier this year and introduced a 15% reduced commission rates for developers who earned under $1 million in 2020. Apple takes 30 percent commission from developers making over one million dollars per year.

The Small Business Program has received praise from many developers, however some larger developers such as Spotify and Epic Games – both of which accuse Apple of anti-competitive behavior – have since criticized the program, saying it undermines the ‌‌App Store‌‌'s rules.

Mass production will begin on the third-generation AirPods in the third quarter of 2021, according to an investors note from analyst Ming-Chi Kuo that was seen by MacRumors.

AirPods Gen 3 Feature
If mass production is not set to begin until the third quarter of 2021, it would mean that the AirPods 3 wouldn't ship until later in the year. Kuo previously said back in November that the AirPods 3 would launch in the first half of 2021, and other rumors have suggested the new AirPods could come as soon as this month.

There have been several leaks depicting the redesigned third-generation AirPods, which normally suggests that a launch is close, and Kang, a well-respected leaker who often shares accurate information about Apple's plans, said recently that the AirPods 3 are "ready to ship."

Kuo expects AirPods shipments from the first quarter of 2021 to the third quarter of 2021 to decline by about 25 percent year over year to 55 million units. Should demand for the AirPods 3 be better than expected, fourth quarter AirPods shipments will remain flat year over year at 23 million units. Overall AirPods shipments across 2021 are expected to decline to 78 million units, down from 90 million in 2020.

Kuo says that the AirPods Max have offered "limited help" to AirPods shipments, with an annual shipment of about one million units.

It is unclear at this time if AirPods 2 will stop being produced when the AirPods 3 enter mass production. Kuo says that Apple has a dilemma -- if AirPods 2 stick around and are sold at a lower price, it could affect AirPods 3 demand, but if there's a no low-priced AirPods model, it could have a negative effect on Apple's sales.

If AirPods 2 will go to end-of-life after AirPods 3's mass production, we estimate AirPods 3, AirPods Pro, AirPods 2, and AirPods Max will account for about 40%, 28%, 31%, and 1% of total shipments, respectively, in 2021. If AirPods 2 will continue production after mass production of AirPods 3, we estimate AirPods 3, AirPods Pro, AirPods 2, and AirPods Max will account for about 32%, 28%, 39%, and 1% of total shipments in 2021, respectively.

Kuo attributes the decline in AirPods shipments to increased competition and a loss of market share. There are a number of lower-priced true wireless earbud options on the market for Apple to contend with.

The competitive advantage of Apple's products lies in providing integration of the "hardware, software, and service" ecosystem, not just hardware. The iPhone, for example, has seen its market share decline due to the rapid growth of the smartphone market, but it has been able to maintain shipment growth because of the strong ecosystem of the App Store and developers. We believe that Siri is the core of AirPods' software and service ecosystem, but since Siri's competitive advantage is not significant, the gap between AirPods' leading edge and its competitors' shrinks due to a lack of protection from the ecosystem as competitors gradually improve their user experience and launch lower-price strategies at the same time. We believe that HomePod and HomePod mini shipments were significantly lower than expected for the same reason.

AirPods have quick pairing and fast switching capabilities that give them an edge over competitors, but Kuo says that these advantages are "gradually offset" by improved user experiences and lower prices offered by competitors.

In terms of high quality, while AirPods Pro's low latency is about 50% improvement vs. AirPods 1 and 20% improvement vs. AirPods 2, and it offers active noise cancellation, sales results show that consumers are not very willing to spend more than US$100 to buy the selling points of AirPods Pro.

Kuo says that if Apple wants to improve AirPods shipments in the future, hardware innovation like health management functionality is necessary to differentiate the earbuds from similar products offered by competitors.

Related Roundup: AirPods 4
Buyer's Guide: AirPods (Buy Now)
Related Forum: AirPods

Apple today shared a new AirPods Pro-focused ad called "Jump" on its YouTube channel, highlighting the Active Noise Cancellation and Transparency features of the earbuds in a creative way.


In the spot, a man wearing AirPods Pro jump ropes through the city. It's set to the song "Fallin' Apart" by Young Franco, and it features the tagline "Turn the world into your playground with ‌AirPods Pro‌."

Apple's ‌AirPods Pro‌ ad comes amid rumors of third-generation AirPods, which could be released as soon as this month. The AirPods 3 will look similar to the ‌AirPods Pro‌ with shorter stems and a smaller case, but will not have the same Active Noise Cancellation functionality.

Apple is also rumored to be working on a new version of the AirPods Pro that will lack a stem, but it is not yet clear when the new ‌AirPods Pro‌ might launch.

Google Chrome Material Icon 450x450A judge in California has ruled that Google must face a class action lawsuit alleging that it secretly tracks the online activity of Chrome users even when they're using the browser in its privacy-oriented Incognito mode (via Bloomberg).

The lawsuit was filed in June by three plaintiffs alleging that Google hoovers up user data through Google Analytics, Google Ad Manager and other applications and website plug-ins, including smartphone apps, regardless of whether users click on Google-supported ads.

The plaintiffs claim that Google is therefore deceiving customers into believing that they have control over the information they share with the company when they use Chrome's private browsing mode, and in doing so, violates federal wiretap laws.

According to the plaintiffs, the lawsuit likely covers "millions" of Google users who since June 1, 2016 browsed the internet using Incognito mode. The proposed class action therefore seeks $5,000 in damages per user for violations of federal wiretapping and California privacy laws, amounting to at least $5 billion.

Google attempted to have the case thrown out by arguing that the plaintiffs consented to its privacy policy, which the company said explicitly discloses its data protection practices.

"Google also makes clear that 'Incognito' does not mean 'invisible,' and that the user's activity during that session may be visible to websites they visit, and any third-party analytics or ads services the visited websites use," Google said in a court filing.

However, U.S. District Judge Lucy Koh ruled that the company "did not notify users that Google engages in the alleged data collection while the user is in private browsing mode."

Google has said it will defend itself "vigorously" against the claims.

Metrolinx this week announced that commuters can now use contactless payment options like Apple Pay to pay for their fare on UP Express, a train that connects Downtown Toronto with Toronto Pearson International Airport.

presto machine apple pay
Prior to boarding the train, commuters simply need to hold their iPhone or Apple Watch near the PRESTO payment terminal to pay for their fare with a credit card loaded in the Wallet app — or tap a physical credit card. At the end of the trip, riders must "tap off" with the same credit card or mobile payment device they used to "tap on" with to ensure that they pay the correct fare for their trip on UP Express, as usual.

If a rider is approached by a fare inspector, they can present the same credit card or mobile wallet used to pay the fare as proof of payment.

The contactless payment option has been available for UP Express adult fare since March 11, as part of a pilot program. Student or other discounted fares still require using a PRESTO card for now. Metrolinx plans to expand contactless payments to more transit agencies "soon" across the Greater Toronto and Hamilton Area, including the TTC.

It's worth noting that it is still not possible to add the PRESTO card to the Wallet app, and this does not appear to be part of the current plans.


"We're currently working with the TTC to determine the potential timelines for this work," a Metrolinx spokesperson told Global News.

Later this year, Metrolinx also plans to add Interac Debit as a payment option for UP Express.

Related Roundup: Apple Pay