Apple supplier ams OSRAM on Wednesday announced it would "re-assess its microLED strategy" after a "cornerstone project" was "unexpectedly cancelled" that day. The company's stock plunged nearly 40% following the news, earlier shared by AppleInsider.
Counterpoint Research's Display Supply Chain Consultants told MacRumors that it believes this project related to the rumored Apple Watch Ultra with a microLED display. The research firm said low production yields, along with high costs and risk, are likely the primary reasons for the project being canceled with ams OSRAM. The firm said it remains to be seen if Apple looks for another supplier, or sticks with OLED displays for the Apple Watch.
ams OSRAM said "discussions with the related customer are ongoing," so an Apple Watch Ultra with a microLED display is not completely ruled out, and it may just be further delayed. The device was expected to launch in 2025 or 2026, depending on the source, but it may take even longer to be released, if ever, given this latest development.
Apple is believed to have been actively developing microLED technology since it acquired California-based company LuxVue in 2014. Benefits of microLED displays compared to OLED displays typically include increased brightness, improved power efficiency, higher contrast ratio, and more, but the technology is still expensive.
MacPaw today announced that Setapp will be available as an alternative app marketplace on the iPhone in the EU starting in April. Those wanting access to the beta version can join a waitlist, and developers interested in the platform can apply on this page.
Alternative app marketplaces are among the several changes that Apple is implementing in the EU with iOS 17.4, in order to comply with the Digital Markets Act.
On the Mac, Setapp is a popular subscription-based service that provides users with access to a curated collection of dozens of popular apps for $9.99 per month. This includes apps like Ulysses, iStat Menus, Spark Mail, Unite, Yoink, and more. Starting with iOS 17.4 and later, Setapp will be available directly on the iPhone in the EU.
MacPaw said the Setapp Mobile beta will offer a "carefully selected assortment of apps":
• Productivity and Business Tools: Boost your efficiency with tools for managing your schedule, staying on track, personalizing your internet experience, and much more.
• Creative and Design Software: Unlock your creative potential with intuitive tools designed for photo animation, document creation, and more.
• Lifestyle and Productivity: Improve your daily routines with apps that help you build better habits, stay updated with the latest news, and efficiently manage your notes and ideas.
• Utility Apps: Make everyday tasks easier with applications that enable you to share files effortlessly, monitor your spending, and streamline your idea organization process.
• Specialized Professional Tools: Engage with advanced applications tailored for detailed document searches, comprehensive database management, and more.
MacPaw is one of the first companies to announce plans to offer an alternative app marketplace on the iPhone in the EU, along with Epic Games. Setapp subscribers on the Mac can already access a collection of iOS apps with a QR code system, and the alternative app marketplace will offer a more streamlined experience.
Apple is expected to release iOS 17.4 on or before March 6, the deadline for complying with the Digital Markets Act. For additional details about the changes coming to the App Store and more in the EU, read our previous coverage. The changes do not apply outside of the EU, nor do they apply to iPadOS in any country.
Woot today has a couple of deals on Apple accessories, including low prices on the MagSafe Charger and MagSafe Duo Charger. Additionally, Amazon has steep discounts on FineWoven and Silicone Cases for iPhone 15 models.
Note: MacRumors is an affiliate partner with Woot. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Both of the MagSafe Chargers in this sale are in brand new condition and come with a one year Apple manufacturer limited warranty. You'll find an estimated delivery between March 7 and March 11, although those dates may change depending on your location.
The highlight of the sale is the MagSafe Duo Charger for $79.99, down from $129.00. This is a match for the best-ever price on the accessory. The MagSafe Duo Charger can simultaneously charge an iPhone via MagSafe and an Apple Watch.
Woot also has the MagSafe Charger for $27.99, down from $39.00. This beats Woot's previous price on the accessory by $2 and is one of the lowest prices that we've tracked so far in 2024.
Finally, over at Amazon there is also a large collection of FineWoven and Silicone Cases on sale for the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. You can find these for as low as $23.81 right now on Amazon, and no coupon codes are required to get these deals.
AI server makers are hoping to obtain orders from Apple ahead of its highly anticipated unveiling of new AI features later this year, according to Taiwanese research firm TrendForce.
Server manufacturer Supermicro is reportedly "aggressively expanding" its efforts to secure AI-related orders from Apple. The company has the potential to double its shipments of AI servers this year, supported by orders from existing clients including CoreWeave and Tesla.
Late last year, Apple analyst Ming-Chi Kuoreported that Apple is expected to spend around $4.75 billion on servers to support its AI technology in 2024, up from $620 million in 2023. The company could purchase up to 20,000 servers this year.
Apple is widely expected to announce a range of new AI features at WWDC later this year as part of the preview of iOS 18 and its other software updates. At its annual shareholder meeting yesterday, Apple CEO Tim Cook said that the company will "break new ground" in generative AI in 2024. "We believe it will unlock transformative opportunities for our users," he added.
Apple will soon expand its self-service repair program to the M3 iMac, M3 14-inch MacBook Pro, and M3 16-inch MacBook Pro, according to a trio of support documents published today. (Update: Parts and manuals for M3 Macs are now available — see below).
First introduced in the U.S. in 2022, Apple's repair program lets customers purchase genuine Apple parts and tools. Apple also provides manuals so that customers can repair their devices without having to visit an Apple retail location or an Apple Authorized Service Provider. Repairs have been available for Apple's notebooks and desktops since 2022, but repair components and instructions for the M3 models were just made available.
The support document covering the M3 MacBook Pro models details replacing the bottom casing of a MacBook, the parts needed to make a repair, and what tools are necessary to complete the repair. For the iMac, Apple provides a detailed list of part numbers required for various repairs on the display, logic board, fans, housing, and more.
At the time of writing, some of the part numbers listed in the support documents are not available on Apple's Self Service Repair Store, but we will likely see them added soon. It is not clear when Apple plans to announce the expansion of the repair program to M3 Macs.
Following our report, Apple has added parts for the 14-inch MacBook Pro, 16-inch MacBook Pro, and iMac with M3, M3 Pro, and/or M3 Max chips to its self-service repair store in the U.S. and select European countries. Apple has also published repair manuals for these MacBook Pro and iMac models on its website.
In a press release, Apple announced a few related changes.
First, it is making Apple Diagnostics available for M3 Macs in the U.S. early next month:
Launched late last year for iPhone and Mac, Apple Diagnostics troubleshooting sessions give customers the same ability as Apple Authorized Service Providers and Independent Repair Providers to test devices for optimal part functionality and performance, as well as identify which parts may need repair.
Second, Apple is making the System Configuration process easier for all Mac models in all countries where the self-service repair program is available:
Mac users will no longer need to contact the Self Service Repair support team to run the final step of a repair, but the team will still be available to assist as needed. The updated process will become available early next month in all countries where Self Service Repair is supported.
Apple resellers in China are offering discounts on iPhone 15 models by as much as $180, indicating an unusually lengthy drop in demand, reports Bloomberg.
According to the media outlet, Alibaba's Tmall is trying to drive sales of the premium handsets by offering them at less than the roughly $120 discount Apple offered around the same time last year.
The discounts follow Apple's own rare price reductions on its website ahead of the Lunar New Year holiday in February. Apple has since returned to selling its iPhone 15 lineup at original prices.
The promotions indicate Apple's latest iPhone generation is struggling to achieve the same popularity of previous models in China. Apple sales in China dropped 13% to $20.8 billion in the quarter ended December, falling short of the $23.5 billion predicted by analysts.
Strong interest in Android phones with generative AI features are believed to be fueling the trend, which is expected to deepen throughout 2024. "The pressure was mainly coming from other Android vendors as we saw Apple decline by around 10% year-on-year in the month while Huawei grew triple-digits over the same period, IDC analyst Will Wong told Bloomberg.
Apple's next major software update, iOS 18, is expected to include a slew of new AI features, while some AI capabilities are rumored to be exclusive to upcoming iPhone 16 models. But it's unclear how game-changing the features will prove to be, and whether they will arrive in time to revive the slump in iPhone sales.
Reflecting on the iPod Hi-Fi, launched 18 years ago, many long-time readers may remember it as Apple's ambitious foray into the home audio market, long before smart speakers were a thing.
Priced at $349, it promised audiophile-quality sound within a compact design, offering home audio without the clutter of traditional stereo components. It featured a built-in Universal Dock for iPods, providing a seamless integration that allowed users to charge their device while playing music.
With its capability to produce a wide frequency range and room-filling sound without distortion, the iPod Hi-Fi combined Jony Ive's minimalist design aesthetic and high-quality audio performance. Its versatility was further highlighted by the inclusion of an Apple Remote, and the option for AC or battery power, making it portable.
Many products in the iPod series achieved remarkable success, but the iPod Hi-Fi wasn't one of them. The device was praised for its big rich sound, bass response, and ease of use, but its high price was a turn-off for many Apple device users. Also, the connector prominently positioned atop the speaker unit exposed docked iPods to potential knocks and damage.
Despite its innovative features, the iPod Hi-Fi remained a niche product in Apple's lineup, and the combination iPod dock/speaker system never took off. Apple discontinued it on September 5, 2007, just 554 days after its launch.
Apple is working on a TV adaptation of William Gibson's acclaimed 1984 cyberpunk sci-fi novel Neuromancer, the company announced on Wednesday.
The new 10-episode drama will be created by Graham Roland and JD Dillard as a co-production between Skydance Television and Anonymous Content. "Neuromancer" will also be produced by Drake's DreamCrew Entertainment, with Roland serving as show runner and Dillard set to direct the pilot episode.
The series will follow a damaged, top-rung super-hacker named Case who is thrust into a web of digital espionage and high stakes crime with his partner Molly, a razor-girl assassin with mirrored eyes aiming to pull a heist on a corporate dynasty with untold secrets.
"We're incredibly excited to be bringing this iconic property to Apple TV+," said creators and executive producers Roland and Dillard. "Since we became friends nearly 10 years ago, we've looked for something to team up on, so this collaboration marks a dream come true. 'Neuromancer' has inspired so much of the science fiction that's come after it and we're looking forward to bringing television audiences into Gibson's definitive 'cyberpunk' world."
The debut novel by Gibson, Neuromancer has been praised as one of the first and most-respected works within the cyberpunk genre and has received numerous accolades, including the Nebula Award, the Philip K. Dick Award and the Hugo Award. The novel served as the first book in the "Sprawl" trilogy and was followed by Count Zero and Mona Lisa Overdrive.
Gibson's work introduced a gritty, technologically saturated view of the future that was revolutionary at the time. The author's vision introduced the now-familiar concepts of cyberspace (a term Gibson is credited with popularizing), virtual reality, and AI, presenting them in a way that was both innovative and prophetic.
Apple TV+ has become something of a sanctuary for unique science fiction, featuring everything from renowned novels such as "Foundation" and "Silo" to original series like "For All Mankind" and "Severance." Apple TV+ received a price increase in October, and the service now costs $9.99 per month in the U.S. for new and existing subscribers.
Spaces, or live audio chat sessions on Twitter (now X), now support video, owner Elon Musk announced on Wednesday by reposting a video tutorial by the user DogeDesigner.
When hosts create a new Spaces session, they will see a new option to "enable video," and can use their phone's front or back-facing cameras, in either landscape or portrait mode, for their video feed.
Currently, only hosts can turn on video, making them front and center of attention, while co-hosts and listeners are represented by icons surrounding the broadcast. Users have to join the Spaces session to view the video, just as they do to listen in.
Video Spaces are distinct from X's live broadcasting feature, which lets users stream video to their profile and followers' timelines. The latter is more akin to the old Periscope functionality that Twitter supported back in its heyday.
Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the issues the project faced during development. Apple first launched the project in 2014 and let it flounder for more than a decade before calling it off earlier this week.
Money was spent on research and development, along with the thousands of Apple engineers and car experts that worked on the project. Some employees within Apple are said to have suspected that the endeavor was likely to fail from the beginning, and they referred to the car as "the Titanic disaster" instead of its "Project Titan" codename.
Apple CEO Tim Cook signed off on the project, but members of the car team knew that it was going to be close to impossible. An electric vehicle with self-driving capabilities would need to cost at least $100,000, and it would have razor thin margins and stiff competition.
While Apple reportedly held discussions with Elon Musk about a possible purchase of Tesla, the company decided that building its own car made more sense than attempting to integrate Tesla into Apple. Way back in 2014, Musk said that he had "conversations" with Apple, but he said at the time that an acquisition seemed "very unlikely."
Apple was never able to find the right leader for the Apple Car project. As we detailed in a look back at the Apple Car's history earlier today, the project had four different leads and was scaled up and scaled back several times over the course of the last 10 years. According to The New York Times, the ultimate reason that it failed was because Apple was simply unable to develop the software and algorithms for a car with autonomous driving.
The more than 2,000 employees that worked on the car project are being redistributed, some will join other teams at Apple to work on AI and other technologies, and some will be laid off. Apple will take what it learned from the car project and apply it to other devices like AI-powered AirPods with cameras, robot assistants, and augmented reality.
More on the downfall of the Apple Car and some of the technologies that Apple came up with can be found in the full The New York Times report.
After spending a decade developing an autonomous car, Apple this week decided it was time to pull an AirPower and shut down the project. The Apple Car is no more, and Apple is no longer planning to release an Apple-branded electric vehicle.
The hundreds of engineers and car experts who were working on the vehicle will be laid off or distributed to other teams within Apple, including the AI team. The Apple Car is one of the longest running rumors that we've been reporting on without a product materializing, so we thought we'd take a look back at some of the key moments in the Apple Car's history to provide some insight into what went wrong.
2015 - Early Development
In early 2015, a van leased to Apple surfaced on the streets of Concord, California with LiDAR equipment on its roof. Apple had been using vans like this for mapping purposes, but the hardware looked similar to hardware being used by companies testing self-driving software. This one vehicle sighting ended up sparking a slew of rumors.
That same month, an unnamed Apple employee told Business Insider that Apple would "give Tesla a run for its money," and Financial Times claimed that Apple was recruiting automotive technology and vehicle design experts to work in a "top-secret research lab." The Wall Street Journalthen broke a story with in-depth details on the hundreds of employees working on an Apple-branded minivan-like electric vehicle.
There were a number of other key headlines and details shared in 2015.
Apple CEO Tim Cook reportedly approved the self-driving car project in 2014.
At the time, the project was led by Steve Zadesky, Apple VP of Product Design and a former Ford engineer. It was overseen by Dan Riccio, Apple's SVP of hardware engineering.
Apple was said to be meeting with Magna Steyr, BMW, and automotive companies as it sought a partner.
The Guardian published a report that Apple wasn't just working on an electric vehicle, it was working on an autonomous vehicle. The report also said that Apple had prototypes ready for testing, which wasn't accurate.
Former General Motors CEO Dan Akerson said that Apple was underestimating the difficulty of operating in the car business. "They have no idea what they're getting into," he said.
Apple hired a ton of vehicle experts from automotive companies and from companies with expertise in autonomous vehicles.
Apple's "secret" car headquarters were located in Sunnyvale, California, close to the Infinite Loop campus.
2016 and 2017 - First Signs of Strife Lead to Major Upheaval
The first hints of trouble with the Apple Car project surfaced in January 2016, with Apple Car lead Steve Zadesky departing the company. Around this time, Apple registered several domain names, including apple.car and apple.auto.
Former Apple SVP of technologies Bob Mansfield came out of retirement to head up the project, and under his direction, rumors suggested that Apple was focusing on an autonomous driving system with the aim of partnering with a car manufacturer in the future. Apple kept aggressively hiring, and at this time, split development into the hardware for the car and the software that would run on it.
With the transition to Mansfield's leadership, hundreds of employees were fired or reassigned, and in late 2016, there was a major upheaval. Apple "abandoned" plans to build its own vehicle and gave Mansfield's team a 2017 deadline to prove the feasibility of a self-driving system.
In early 2017, white Lexus RX450h SUVs outfitted with LiDAR equipment and piloted by Apple employees were spotted in the Bay Area, and Apple has used these vehicles to test its autonomous driving systems up until now. Apple was also rumored to be testing its self-driving technology at a facility in Arizona.
Apple at this time was also working on building an autonomous shuttle in partnership with Volkswagen to ferry employees to the Infinite Loop campus, but that was nixed.
Tim Cook made the unusual decision to confirm that Apple was working on autonomous driving. "We're focusing on autonomous systems," Cook said. "It's a core technology that we view as very important." He went on to say that it was the "mother of all AI projects," describing it as "one of the most difficult AI projects actually to work on."
2018 and 2019 - Full Car Shelved, Quiet Work on Autonomous Driving Systems
In 2018, Apple continued to expand the number of SUVs it was using to test autonomous driving software. Apple analyst Ming-Chi Kuo said that the Apple Car would be Apple's next "star product" and that it would launch in 2023 to 2025. Kuo claimed it would revolutionize the auto market, likening it to the launch of the iPhone.
2018 was a quiet year for the Apple Car as Apple worked on self-driving systems behind the scenes, but toward the end of the year there was speculation that the car project was back on due to the hiring of former Ford lead engineer Doug Field.
In 2019, there were little hints that the Apple Car was still in the works. Apple had talks with LiDAR sensor suppliers, looking for advanced designs. Apple also purchased self-driving vehicle startup Drive.ai.
Mid-year, there was a fun rumor that Jony Ive had wanted to design the Apple Car without a steering wheel, a concept that would resurface later.
2020 and 2021 - Another Leadership Shakeup Renews Interest in Apple Car
2020 was the year of the pandemic, and for 11 months, we heard nothing about the Apple Car. Behind the scenes though, the project was undergoing another leadership change. Bob Mansfield was out, and Apple Car development shifted to John Giannandrea, Apple's AI chief, with Doug Field overseeing day-to-day operations.
In December, rumors suggested an Apple-branded vehicle was back on, and that Apple was allegedly in talks with well-known automotive electronics suppliers.
2021 brought numerous rumors of an Apple partnership with Hyundai for the Apple Car, and Hyundai even confirmed the relationship before walking it back. The deal ultimately dissolved, perhaps because of Hyundai's lack of discretion. Apple held talks with multiple Japanese automakers, but no partnership materialized. For a time, there were rumors that Apple would use Hyundai's E-GMP electric battery platform, but that didn't happen.
Toward the end of the year, Doug Field left Apple, and there was yet another leadership change, with Apple Watch chief Kevin Lynch taking over under John Giannandrea.
2022 and 2023 - Steering Wheel-Free Design Rumored as Project Loses Focus
In 2022, Apple Car rumors heated up after The Informationpublished a report suggesting that Apple was working on a design with four seats that faced inward, a curved ceiling, and large seat-back screens that raised and lowered. There was talk of a car without a steering wheel or pedals.
Apple Car was rumored to have a design similar to the Canoo, pictured in the image above. Canoo's self-driving car has no steering wheel and a limousine-like interior.
The same report said that Apple's self-driving technology was lacking, with Apple's SUVs hitting curbs, having trouble staying in their lanes, and struggling to navigate streets. One vehicle reportedly almost ran into a person.
Late in 2022, Bloomberg said that Apple had again abandoned plans for a fully autonomous vehicle, instead aiming for a self-driving mode that worked on highways. Apple was said to be planning an Apple Car launch for 2026, offering a scaled back version of the vehicle.
Rather than the fantastical design without a steering wheel, the car was said to have a more traditional design and a price point around $100,000.
Rumors about the Apple Car dried up in 2023 and we heard little about it all year. In September 2023, Apple analyst Ming-Chi Kuo said the project had "lost all visibility," and he warned that without an acquisition, Apple would not have a chance of producing a car within the next several years.
2024 - Apple Car in Trouble
In January 2024, Bloomberg said that Apple had scaled back the Apple Car design a second time, forgetting plans of more advanced autonomous functionality. Apple wanted the car to be able to drive on its own on highways, but that was too ambitious. Instead, Apple settled for driver-assistance features similar to how Tesla vehicles operate, with the car offering steering and brake/acceleration support.
While Apple had been aiming for a 2026 launch, with the new project changes, that was pushed to 2028. Bloomberg warned that if Apple decided it was unable to provide an electric vehicle with this more limited feature set, executives might cancel the project.
Just a month after that report, Apple executives decided to go ahead and give up on the Apple Car, focusing instead on AI. Some Apple Car employees will move to Apple's generative AI team, while others will be laid off or will need to apply for new positions within Apple.
As of now, the Apple Car joins two other canceled Apple projects - the AirPower charging mat nixed in 2019 and the Apple TV set that was rumored for several years right around 2014.
Wrap-Up
Looking back at the Apple Car's history, it's clear that the multiple leadership changes and almost yearly redirects of the project ultimately led to Apple's decision to end work on developing a vehicle.
Apple executives were never quite convinced of the viability of an Apple Car because of the enormous cost and safety risk involved with autonomous driving capabilities, and there was no one at Apple that was able to bring it to fruition.
Apple today added 14-inch and 16-inch MacBook Pro models with the M3 Pro and/or M3 Max chips to its certified refurbished store in Canada and select European countries, such as the UK, Germany, and Italy, for the first time since the laptops debuted in October. Availability in the U.S. began earlier this month.
As usual for Apple's refurbished products, these refurbished MacBook Pro models are discounted by approximately 15% compared to the equivalent brand new models. A variety of configurations and color options are available in Canada, but inventory is currently more limited in Europe. The stock changes frequently, so check back often.
Apple says it puts refurbished Macs through "full functionality testing" and a "thorough cleaning process and inspection," and they are covered by Apple's one-year limited warranty and eligible for extended AppleCare+ coverage.
In our view, Apple's refurbished Macs are virtually indistinguishable from brand new ones, providing a good opportunity for savings directly from Apple. However, larger discounts are often available from resellers like Amazon.
Apple is working on a new version of the iPad Pro that is set to launch as soon as March, and the refresh will mark the biggest design update to the Pro lineup since 2018.
Apple is transitioning to OLED displays, and the swap will allow for a major change to the overall thickness of the device. CAD drawings of the upcoming ~11-inch and ~13-inch iPad Pro models give us some insight into just how thin the tablets will be.
11-inch 2024 iPad Pro
CAD drawings of unreleased Apple devices often leak out of Apple's factories in China and other countries because the information is so valuable to case makers. Case makers use these measurements to design cases for new products in order to be the first to market with a protective case for a new device size.
13-inch 2024 iPad Pro
Previously leaked dimensions confirmed that the upcoming OLED iPad Pro models will be significantly thinner than the current versions. The larger iPad Pro, for example, will be over 1mm thinner.
Current 11-inch iPad Pro - 247.6mm x 178.5mm x 5.9 mm
Upcoming ~11-inch iPad Pro - 249.7mm x 177.5mm x 5.1mm
Current 12.9-inch iPad Pro - 280.6mm x 214.9mm x 6.4mm
Upcoming ~13-inch iPad Pro - 281.5mm x 215.5mm x 5.0mm
OLED displays will bring improved HDR, better colors, deeper blacks, and other quality improvements. Apple has so far limited OLED technology to the Apple Watch and iPhone, so this will be the first time that OLED displays have been available in an Apple device of this size.
Apple's iPad Pro models are also expected to be upgraded with faster 3-nanometer M3 chips, and MagSafe charging is a possibility. Apple is also expected to sell the devices with a new Magic Keyboard and an upgraded Apple Pencil, with full details available in our OLED iPad Pro guide.
Apple appears to be gearing up for a major rebrand of the well-known Apple ID, with plans to rename it to "Apple Account." Sources familiar with Apple's work have told MacRumors that Apple is experimenting with the new Apple Account name, and it could be introduced as soon as this year.
An Apple ID is an account that allows Apple users to access services such as iCloud and the App Store. The option to create and log in to an Apple ID is available across all of Apple's platforms and has been accessible to users for over a decade. With an Apple ID, users can purchase apps and music, sync data wirelessly between devices using iCloud and make purchases on Apple's online store, among other things.
The rebrand from Apple ID to Apple Account is expected to occur later in 2024, likely alongside the release of iOS 18 (Codename Crystal) and macOS 15 (Codename Glow). System applications will receive modifications to reflect the change, as will Apple's website -- assuming the company chooses to implement the new branding.
Although instances of the term "Apple Account" can be found on Apple's website, and as part of larger phrases such as "Apple Account Balance," our sources have said that Apple intends to replace existing mentions of "Apple ID" with "Apple Account" as a means of rebranding the feature.
It is currently unclear why Apple is considering this change, and it's important to consider that Apple often has multiple marketing names ready before new services or products launch. With the operating system for the recently released Vision Pro headset, for instance, Apple used three different names in its internal testing –- realityOS, xrOS and visionOS. Consequently, there is a possibility that we may not see the Apple Account branding come to fruition, for one reason or another.
Apple today held its annual shareholders meeting, and during the event, Apple CEO Tim Cook once again commented on Apple's AI plans. Cook said that the company will "break new ground" in generative AI in 2024. "We believe it will unlock transformative opportunities for our users," said Cook.
Cook has made several statements on Apple's artificial intelligence ambitions in recent months. Back in November, he said that Apple was "investing quite a bit" in AI, and in February, he said that the company was spending a "tremendous amount of time and effort" on AI, with more details to come later in the year.
Multiple rumors have said that Apple will add new generative AI features in iOS 18, with plans to use AI to boost the capabilities of many of the built-in iOS apps.
Aside from Cook's comments on AI, the shareholder meeting was business as usual. As noted by Bloomberg, shareholders rejected a proposal asking Apple for an AI transparency report with details on whether AI is being used ethically.
Apple's board and executive compensation plans were approved, but no shareholder proposals were accepted. Al Gore and James Bell are set to retire from Apple's board, while former Aerospace Corp. CEO Wanda Austin will join.
Apple today added the iMac with the M3 chip to its certified refurbished store in the U.S. for the first time since the computer was introduced in October.
As usual for Apple's refurbished products, the refurbished iMacs are discounted by approximately 15% compared to the equivalent brand new models, with pricing starting at $1,099. A variety of configurations and color options are available.
All of the usual accessories are included in the box, including a Magic Keyboard, Magic Mouse, power adapter and cord, and USB-C to Lightning cable.
Apple says it puts refurbished Macs through "full functionality testing" and a "thorough cleaning process and inspection," and they are covered by Apple's one-year limited warranty and eligible for extended AppleCare+ coverage.
In our view, Apple's refurbished Macs are virtually indistinguishable from brand new ones, providing a good opportunity for savings directly from Apple. However, larger discounts are sometimes available from resellers like Amazon.
Apple's decision to cancel its electric vehicle project has surprised ambitious new Chinese automakers like Xiaomi, the South China Morning Post reports.
Yesterday, Bloomberg's Mark Gurman revealed that after a decade of work and millions of dollars in development costs Apple has canceled its plans to bring an EV to market, moving many of the 2,000 staff working on the project to generative AI instead. The decision has come as a surprise to new tech-focused Chinese EV brands like Xiaomi, Li Auto, and Xpeng, who saw a future Apple car as one of their main rivals.
Xiaomi is one of China's biggest electronics companies and is best known for its line of smartphones. The company unveiled its first EV, the SU7, late last year and it is set to go on sale after further testing. The project required over $1.4 billion in development and over 3,400 engineers.
Founder and chairman Lei Jun today posted on Weibo that he was "very shocked" by the news of Apple's decision to cancel its EV. He added that he "knows deeply how difficult it is to make cars," but Xiaomi has made an "unshakeable strategic choice" to move into EVs. He Xiaopeng, chairman of Chinese EV maker Xpeng, expressed similar disbelief that Apple is abandoning its car plans.
Li Xiang, CEO of Beijing-based EV maker Li Auto, remarked on Weibo that Apple's decision to shift emphasis from EVs to AI was "absolutely right." "AI will become the top-level entrance for all devices, services, applications and transactions, in which Apple should stay on top," he added.
Chinese brands possess a rapidly growing proportion of global EV sales. Last year, China's BYD overtook Tesla as the world's top EV manufacturer.
It may take several years for the Vision Pro headset to receive major hardware upgrades, according to Apple analyst Ming-Chi Kuo.
"It is currently estimated that new models with significant changes to the Vision Pro specification may not be in mass production until 2027," Kuo said today.
Based on his latest supply chain checks, Kuo believes Apple has not started working on a second-generation Vision Pro, or a lower-priced version of the headset with reduced specs. However, research and development could be underway.
Kuo does expect a modified Vision Pro to enter mass production in late 2025 to early 2026, but he said Apple is focused on improving costs and production, leading him to believe that the "user experience will not differ from the current model." It is possible these changes might not even be announced to the public, beyond a potential price cut.
Kuo expects Apple to release the Vision Pro in additional countries before WWDC in June. The headset launched in the U.S. earlier this month.
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