Pop star and actress Olivia Rodrigo today released the music video for her song "brutal," off of her debut album "SOUR". For the video, Rodrigo partnered up with Apple to create a suite of augmented reality face masks using an iPad Pro.
Alongside the release of the music video, Rodrigo shared a few clips on Instagram that showcased her editing the AR face masks using an iPad Pro and an Apple Pencil. The face masks can be seen throughout the video, and include effects like drooping tears made of fire, rainbow hearts, a robot mask, and much more.
Interscope Records, which is Rodrigo's label, has a history of using Apple to promote many of its artists. This includes Lady Gaga and Selena Gomez, both of which had music videos shot on iPhone in recent years, and Billie Eilish, whose documentary "The World's A Little Blurry" debuted on Apple TV+ earlier this summer.
Upcoming Apple TV+ movie "The Tragedy of Macbeth" is set to premiere at the BFI London Film Festival on the final day of the event, Sunday, October 17.
Apple also plans to offer preview screenings of the film at London Film Festival partner cinemas across the UK.
Written by Joel Coen, "The Tragedy of Macbeth" is set to star Denzel Washington and Frances McDormand. Filmed entirely in black and white, the movie is described as a "bold and fierce adaptation of Shakespeare's classic, a tale of murder, madness, ambition, and wrathful cunning."
"The Tragedy of Macbeth" is the first film directed by a single Coen brother. Joel Coen and his brother Ethan Coen have been responsible for hit movies that include "The Big Lebowski," "No Country for Old Men," "Fargo," and "O Brother, Where Art Thou?"
Apple announced that it had acquired the rights to the movie back in May, and the film is being produced by Apple partner A24. Apple has previously worked with A24 on "On the Rocks," starring Bill Murray and Rashida Jones.
After premiering in theaters, "The Tragedy of Macbeth" will be available on Apple TV+, but Apple has not yet provided a date for its availability.
Apple has today shared a trailer for the second season of "The Morning Show" and highlighted the impending return of the award-winning Apple Original drama series.
The second season of the show will feature ten episodes, and continues to star Jennifer Aniston and Reese Witherspoon, who also serve as executive producers. Other returning cast members include Steve Carell, Billy Crudup, Mark Duplass, Nestor Carbonell, Karen Pittman, Bel Powley, Desean Terry, Janina Gavankar, Tom Irwin, and Marcia Gay Harden.
The Morning Show was one of Apple TV+'s flagship original shows when the video streaming service launched in late 2019. Apple describes the second season as follows:
Picking up after the explosive events of season one, season two finds "The Morning Show" team emerging from the wreckage of Alex (Aniston) and Bradley's (Witherspoon) actions, to a new UBA and a world in flux, where identity is everything and the chasm between who we present as and who we really are comes into play.
The first episode of the second season of The Morning Show will debut on Friday, September 17 exclusively on Apple TV+, followed by one new episode weekly, every Friday. The complete first season is available to watch now.
In the latest episode of hit Apple TV+ comedy series "Ted Lasso," Jeremy Swift's character Higgins briefly poked fun at actors Ryan Reynolds and Rob McElhenney purchasing Welsh soccer club Wrexham AFC last year.
As noted by Deadline, Reynolds and McElhenney responded over the weekend by tweeting a letter that sarcastically threatens legal action against Apple TV+ over the joke.
"While we hold the incomparable Jeremy Swift in no ill regard and are honored to be mentioned on the platform that's brought us high-quality programming ranging from Mythic Quest season one to Mythic Quest season two, we must insist that you cease and desist from the casting of any doubt regarding our commitment to the club, the fans and the entire Wrexham community," the letter reads in part.
For context, McElhenney is one of the creators of "Mythic Quest," so he is sarcastically pumping up his own Apple TV+ series.
Reynolds and McElhenney added that, in order to avoid legal action, Apple was required to send two large boxes of Ted Lasso's biscuits to Wrexham AFC's stadium prior to the club's season opening match on Saturday. Apple TV+ responded with a tweet saying that it has a team of 2,000 lawyers furiously baking. It would be humorous if Apple actually delivered on the promise, but sadly the actors have yet to follow up with any evidence.
Thank you so much for your reasonable arbitration request, Rob. Our team of 2,000 lawyers are furiously baking as we speak... https://t.co/GMutZqLLFr
— Apple TV (@AppleTV) August 21, 2021
Apple TV+ is priced at $4.99 per month or $49.99 per year and provides access to a growing library of original TV shows and movies, including "Ted Lasso," which has been a massive hit for the service and a strong marketing asset. The first season of the show won multiple major awards and the second season is currently underway.
Anker's newest crop of discounts on Amazon have appeared online today, and this time around include USB-C surge protectors, wall chargers, Soundcore noise canceling earbuds, a car mount, and a few Eufy vacuum cleaners. The sales are a mix of a coupon codes and automatically applied discounts, so be sure to check out the list below for more details.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
One of the standouts in this group is Anker's Soundcore Life P3 Noise Canceling Earbuds, which come in five colors at $67.99, down from $79.99. The Soundcore Life P3 Earbuds support 7 hours of listening, a noise canceling feature, and an included wireless charging case that adds 35 hours of audio playback to the earbuds.
T-Mobile today announced that new and existing Magenta and Magenta MAX customers can receive 12 months of Apple TV+ for free starting this Wednesday, August 25 in the United States. T-Mobile has launched a promotional page with further details.
The offer can even be redeemed by users who already pay for Apple TV+. Once you redeem the offer, your paid Apple TV+ subscription will pause and the free one-year period will begin. Once the free period ends, standard billing will resume. T-Mobile's offer can also be stacked with any free trial included with the purchase of a new Apple device.
Magenta, Magenta MAX, and T-Mobile for Business customers can login to the T-Mobile app or my.t-mobile.com and navigate to Rate Plan Details to redeem the offer starting Wednesday. Look for a "one year of Apple TV+ on us" banner. T-Mobile customers still on the Sprint billing system can redeem by visiting T-Mobile's promotions page and entering the promo code 2021APPLETVP1 into the redemption field.
Eligible plans for T-Mobile customers include Magenta, Magenta MAX, and other Magenta plans, as well as Business Unlimited Advanced and Business Unlimited Ultimate. The offer extends to select Sprint plans, including Unlimited Plus, Unlimited Premium, and others.
Apple TV+ is regularly priced at $4.99 per month or $49.99 per year. The streaming service provides access to Apple's growing library of original TV shows and films, including the hit comedy series "Ted Lasso" starring Jason Sudeikis.
Apple today announced that it will make an unspecified donation to the National Park Foundation for each qualifying Apple Pay purchase at an Apple Store, on Apple.com, or in the Apple Store app in the United States from August 23 through August 29.
The promotion is limited to the first 100,000 transactions and it is subject to a $10 minimum purchase with Apple Pay, according to fine print on Apple's website.
This is at least the fifth consecutive year that Apple has ran this promotion in support of the National Park Foundation, the official charitable partner of the National Park Service in the United States. Apple CEO Cook has expressed his appreciation for national parks, and in an interview last year he said that Apple Park has conference rooms named after U.S. national parks, such as the Grand Canyon room near his personal office.
On August 25, all U.S. national parks that charge an entrance fee will offer free admission in celebration of the National Park Service's birthday. On August 28, Apple Watch users around the world can earn an Activity Challenge award themed after national parks by completing a hike, walk, run, or wheelchair workout of a mile (1.6km) or longer.
Apple had been testing Touch ID technology that would have allowed the company to place the sensor under the display on the iPhone, allowing users to simply put their finger on the display to authenticate. While Apple regularly tests and researches new ideas and technologies, reports earlier in the year had suggested the company was on track to include Touch ID under the display with the 2021 iPhones.
Now, however, Apple's plans have shifted dramatically, as Bloomberg'sMark Gurman reports in his latest Power On newsletter, an under-screen Touch ID sensor "won't make the cut" for the iPhone 13. Gurman states that Apple's eventual goal is to embed Face ID under the display rather than Touch ID.
The second-generation iPhone SE is currently the only iPhone within the lineup that features Touch ID, but it has made a recent reappearance in the iPad. With the latest-generation iPad Air, Apple engineers were able to embed Touch ID into the Power Button. Apple could choose to bring that same technology to future low-end iPhones while keeping Face ID exclusive to higher-end models.
The reasons for Apple's decision to scrap its initial plan to include Touch ID with the iPhone 13 remains unknown; however, the company may not have felt that the technology is mature enough yet to go mainstream in its flagship iPhones. Alternatively, the company may have felt less pressure to include the feature following the launch of iOS 14.5, which allows customers to unlock their iPhones with their Apple Watch.
The global health crisis and daily wearing of a face mask increased demand for Touch ID, as Face ID doesn't work while a user is wearing a face covering. Apple addressed the problem with iOS 14.5 and watchOS 7.4, allowing customers to unlock their iPhone while they're wearing a mask, as long as they have an Apple Watch.
While the lack of an under-screen Touch ID sensor will be disappointing for some, Apple is still planning some considerable upgrades with the iPhone 13. The new iPhones will focus heavily on camera capabilities, including ProRes and portrait mode for videos. The new handsets will also include a smaller notch, larger batteries, and improved performance.
Effective next year, pricing for all commercial plans of Microsoft 365 will be increased as a way to compensate for the "increased value" Microsoft's suite of tools has provided to customers over the last ten years, Microsoft has announced.
In a blog post late last week, the company says the new changes are the first time it has substantively increased the price of Office 365 since it launched a decade ago. Microsoft notes some of the ways that Microsoft 365 has grown in prominence over the last year, including that it has added 24 different apps to its suite of tools.
Since its launch a decade ago, Office 365 has grown to over 300 million commercial paid seats. Along the way, we have continuously re-invested to meet the changing needs of our customers. Four years ago, we introduced Microsoft 365 to bring together the best of Office, Windows, and Enterprise Mobility and Security (EMS). That same year we added Microsoft Teams as the only integrated solution where you can meet, chat, call, collaborate, and automate business processes—right in the flow of work.
In fact, since introducing Microsoft 365 we have added 24 apps to the suites—Microsoft Teams, Power Apps, Power BI, Power Automate, Stream, Planner, Visio, OneDrive, Yammer, and Whiteboard—and have released over 1,400 new features and capabilities in three key areas.
The pricing increases are small, consisting of only $2-$4 hikes, and are as followed:
Microsoft 365 Business Basic (from $5 to $6 per user), Microsoft 365 Business Premium (from $20 to $22), Office 365 E1 (from $8 to $10), Office 365 E3 (from $20 to $23), Office 365 E5 (from $35 to $38), and Microsoft 365 E3 (from $32 to $36).
All of the changes will apply globally on March 1, 2022.
Apple can be expected to launch an updated high-end Mac mini with a new design and a faster "M1X" Apple silicon processor in the "next several months," Bloomberg'sMark Gurman reports.
In the latest publication of his Power On newsletter, Gurman writes that a new high-end Mac mini, which has previously been reported to feature a new design with additional ports, can be expected to replace the current Intel Mac mini in "the next several months." This presumably means the new Mac mini may launch alongside the redesigned 14 and 16-inch MacBook Pros this fall. As Gurman writes:
Last fall, as part of its trio of initial Macs to transition over to Apple Silicon chips, the company updated the older Mac mini design with the M1 processor. The Mac mini is used for more basic tasks like video streaming, but many people use it as a software development machine, as a server or for their video editing needs. Apple knows that, so it kept the Intel model around. Well, expect that to go away in the next several months with a high-end, M1X Mac mini. It will have an updated design and more ports than the current model.
Apple leaker Jon Prosser in May shared renders of what the upcoming Mac mini may look like, and according to those renders, allegedly based on images from internal Apple sources, the new Mac mini will feature a "plexiglass" top and a magnetic power port. The new Mac mini is also rumored to feature additional ports.
This fall, Apple is preparing to launch several new products, including the iPhone 13, Apple Watch Series 7, a new iPad mini, an updated baseline iPad, new AirPods, and completely redesigned 14 and 16-inch MacBook Pros. With Gurman's new reporting today, Apple may launch its new MacBook Pros alongside the new Mac mini at a fully focused Mac Apple silicon event. Apple last year held an event focused on the M1 Apple silicon chip in November.
We're rapidly approaching Apple's busy product launch season, and rumors are continuing to fly. It sounds like Apple has enough products in the pipeline that it'll need to hold multiple virtual events before the end of the year to introduce them all, so get ready for a flurry of activity over the next few months.
Other news this week included a fresh round of betas for iOS 15 and most of the associated operating system updates, reducing the update interval to one week as Apple finalizes things ahead of an expected September public launch. We also saw an interesting story of a "double agent" in the Apple leaker community, confirmation of a never-released "iPhone nano" thanks to an old email from Steve Jobs, and more.
Multiple Apple Events Expected This Fall, M1X MacBook Pros by November
Another report has indicated we could even see multiple events within the same month of September. Regardless of the timing, Apple's events will likely remain virtual due to continued health and safety measures, with a live stream available on its website and YouTube for customers to watch around the world.
Everything New in iOS 15 Beta 6: SharePlay Disabled, Safari Redesigned and More
Apple Secretly Had a 'Double Agent' in the iPhone Leaker Community
For more than a year, a member of an online community leaking internal Apple information was actually serving as a "double agent" for Apple by secretly providing the company with information about other leakers, according to a report this week.
The individual advertised internal Apple information and stolen devices for sale on platforms like Twitter and Discord. However, unbeknownst to other members of the community, he was secretly emailing Apple information about others.
Steve Jobs Email Reveals Apple Considered Launching an 'iPhone Nano'
The device likely would have been a smaller, lower-priced version of the iPhone 4, but Apple never released such a product. In fact, it wasn't until 2014 that Apple started offering its latest iPhone model in multiple sizes with the introduction of the iPhone 6 and iPhone 6 Plus.
Apple Watch Series 7 Renders Reveal New Design With Flat Edges and Larger Display
In line with information shared by leaker Jon Prosser earlier this year, new renders of the alleged Apple Watch Series 7 have surfaced, revealing a new design with flat edges and a larger display. This would be the first significant design change to the Apple Watch since the Series 4 was released in 2018.
The key would contain a sensor allowing it to be used as a pointing device, providing MacBook users with an additional option beyond the built-in trackpad for input without needing to carry around a separate mouse.
MacRumors Newsletter
Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.
Apple in 2020 acquired popular weather app Dark Sky, and in iOS 15 some of those Dark Sky features have been incorporated into the official app. Apple's Weather app has received a major design overhaul in iOS 15, making it a much better weather resource.
Design Overhaul
The Weather app in iOS 15 has an updated design that makes it easier than ever to see the information that you want to know at a glance. The Weather app adopts the card-style interface that's also been used for the Settings app, separating different information into sections.
There continues to be a main view with the weather conditions on an hourly basis that you can shift through, and a new 10-day forecast view lets you know what weather you can expect in the future. The updated 10-day forecast shows expected conditions and has a bar that makes it easier to see the temperature over time at a glance.
Scrolling down through the Weather app will bring you to new weather modules, where new graphical weather data has been added. There are modules for air quality, temperature, UV index, sunset and sunrise, wind, precipitation, humidity, visibility, and pressure.
For each of these modules, Apple provides graphics, context, and more information than was previously made available. Apple shows the specific direction of the wind, for example, and provides details like when precipitation is next expected, what the UV level will be like throughout the day, temperature adjusted for humidity, dew point, and more.
Colored Bars
With the 10-day forecast, there are colored bars next to each temperature listing, which many people have been curious about. These bars represent the temperature range of the day, with the dot in the middle representing the current temperature.
Apple in iOS 15 added full-screen weather maps that provide overview data on expected precipitation, air quality, and temperature. You can get to the maps by tapping on the default temperature map and then tapping on the stack to change the view to precipitation or air quality.
There's also an option to access the weather maps from anywhere by tapping on the small folded map icon in the bottom left corner of the app.
The precipitation maps are animated and show the path of incoming storms and the intensity of rain and snow, while the air quality and temperature maps let you see the conditions in your area and the surrounding areas. You can zoom in or out as far as necessary.
Air Quality information is limited to Canada, China mainland, Germany, France, India, Italy, Mexico, Netherlands, Singapore, South Korea, Spain, UK, and the United States.
To go along with the updated design in the Weather app, Apple offers thousands of new animated backgrounds that provide more information on sun position, rain, clouds, storms, and other weather phenomena. Backgrounds change throughout the day and the night and shift based on weather patterns.
Animated backgrounds are available on all devices with an A12 Bionic chip or later. Earlier iPhones will not have access to the more detailed animations.
Guide Feedback
Have questions about the new Weather app features in iOS 15, know of a feature we left out, or want to offer feedback on this guide? Send us an email here.
Highly anticipated game Tetris Beat today launched on Apple Arcade, offering up classic block-stacking Tetris gameplay merged with music and rhythm mechanics.
Players are tasked with rotating and dropping Tetriminos in time with the beat in Drop mode, keeping to the rhythm to build combo chains. Those who want a more casual gameplay experience can try out Tap mode, while Tetris fans who want a traditional gameplay experience are able to use Marathon mode, which offers a selection of soundtracks.
Tetris Beat features music from a diverse set of artists including Alison Wonderland, GARZA (of Thievery Corporation), Hannah Diamond, Octo Octa, Dauwd, CINTHIE, and more. There are 18 exclusive songs that span the dance, hip hop, and pop genres, with new music set to be introduced each month.
Apple adds new games to Apple Arcade on a regular basis, and earlier this month, surpassed 200 available titles. Apple Arcade games include no in-app purchase options or ads, with the service priced at $4.99 per month or $49.99 per year for the whole family.
Apple Arcade titles can be played on iPhones, iPads, Macs, and Apple TVs, and many games are designed to support controllers, with support available for PlayStation and Xbox controllers. The service is available in more than 150 countries.
Apple Arcade subscribers can download Tetris Beat for free. [Direct Link]
For this week's giveaway, we've once again teamed up with Jackery to offer MacRumors readers a chance to win a Jackery Explorer 500 Portable Power Station that's perfect for keeping Apple devices charged in emergencies, during camping trips, on road trips, and in power outages.
The Explorer 500 features a pure sine wave AC outlet, a 12V/10A carport, and three 5V 2.4A USB-A ports. It can provide power to all of your Apple products from Macs to iPhones, and it can also run TVs, fans, humidifiers, projectors, and other appliances that draw under 500 watts of power.
The built-in carport and USB-A ports can be used to power car appliances like coolers, air pumps, and vacuums, along with smartphones, tablets, and other small electronic devices.
A single charge can last for weeks on standby, so the Jackery Explorer 500 is ideal to have on hand for power outages and other emergencies. It can run a router or a cable modem to keep you connected while working from home, or run lights and other accessories when you're camping.
A handle at the top makes the Explorer 500 easy to carry, and a set of built-in fans keep it cool even when it's running at full power. There's an LCD screen on the front that displays the current charge level and the watts being drawn, which lets you track power usage.
We have a Jackery Explorer 500 Portable Battery Station to give away to one lucky MacRumors reader, and Jackery is also offering 10 percent off all products on the Jackery website for those who do not win. Just enter the code "macrumors" when checking out from now until September 30.
To enter to win our giveaway, use the Gleam.io widget below and enter an email address. Email addresses will be used solely for contact purposes to reach the winners and send the prizes. You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, following us on Instagram, or visiting the MacRumorsFacebook page.
Due to the complexities of international laws regarding giveaways, only U.S. residents who are 18 years or older and Canadian residents (excluding Quebec) who have reached the age of majority in their province or territory are eligible to enter. To offer feedback or get more information on the giveaway restrictions, please refer to our Site Feedback section, as that is where discussion of the rules will be redirected.
The contest will run from today (August 20) at 11:00 a.m. Pacific Time through 11:00 a.m. Pacific Time on August 27. The winner will be chosen randomly on August 27 and will be contacted by email. The winner will have 48 hours to respond and provide a shipping address before a new winner is chosen.
An Apple II manual signed by Steve Jobs and Mike Markkula sold for $787,484 at auction this month after garnering 46 bids.
The 196 page manual was addressed to Julian Brewer, the son of Michael Brewer. Michael Brewer negotiated distribution rights for Apple in the UK in 1979, and the manual had a personal message inside. "Julian, your generation is the first to grow up with computers. Go change the world! Steven Jobs, 1980," read Jobs' note.
Julian recalls, "I was sitting in my bedroom writing games on my Apple II when Dad called me down to meet some guests. To my amazement it was Steve Jobs and Mike Markkula. I had the manual with me and only later understood how rare it was for Jobs to sign anything, let alone to write an inscription like this. He got on well with Dad, so I feel the inscription was made with care."
RR Auctions, the site that sold the Apple II manual, also auctioned off other Steve Jobs memorabilia that fetched high prices. A Steve Jobs' letter that said "I'm afraid I don't sign autographs" sold for $479,939, and a NeXTSTEP software package sold for $210,325.
A functional Apple-1 computer previously owned by Roger Wagner fetched $464,876, which is less than some prior Apple-1 computers have sold for. A signed 128K Macintosh Motherboard sold for $132,049, and an Apple Lisa Computer sold for $94,949.
A copy of Macworld #1 that was signed by Steve Jobs and Steve Wozniak sold for $201,021, and a leather bomber jacket that was worn by Jobs in the 1983 "middle finger to IBM" photo sold for $66,466.
T-Mobile earlier this week shared details on a data breach where hackers gained access to the personal information of close to 50 million current, former, and prospective customers.
At the time, T-Mobile said that data from 7.8 million current customers had been compromised, as well as information from 40 million former or potential customers. In an updated statement provided today, T-Mobile says that it has confirmed that data from another 5.3 million postpaid customers was accessed.
Information accessed from these customers included names, addresses, birth dates, phone numbers, IMEIs, and IMSIs. The prior 7.8 million customers also saw their SSN and driver's license information stolen.
T-Mobile says that on top of the previously announced 40 million former or prospective customers that were impacted, another 667,000 accounts of former customers were breached. Hackers were able to obtain names, phone numbers, addresses, and birth dates from these customers. Other former and prospective customers had their SSN and driver's license information leaked.
Hackers were also able to access data files that included phone numbers, IMEI numbers, and IMSI numbers, but that data included no personally identifiable information. T-Mobile says that it does not believe that the data in the stolen files included customer financial information, credit card information, debit, or other payment information.
There were 850,000 T-Mobile postpaid customers impacted with phone numbers and PINs exposed, and T-Mobile has reset the PINs on all of these accounts. T-Mobile now says that up to 52,000 names related to current Metro by T-Mobile accounts may also have been included, but none of the T-Mobile files stolen related to former Sprint prepaid or Boost customers.
The attack was first identified when hackers posted on a forum offering to sell data from 100 million T-Mobile customers. The data for sale included social security numbers, phone numbers, names, physical addresses, IMEI numbers, and driver's license data.
T-Mobile says that it has contacted millions of customers and is offering those impacted two years of identity protection services with McAfee's ID Theft Protection Service. The company also recommends that eligible T-Mobile customers sign up for free scam-blocking protection.
To prevent future attacks, T-Mobile says it has "worked diligently to enhance security across our platforms" and is working with experts to understand both immediate and longer-term next steps.
Earlier in August, we shared a collection of back to school discounts that included a few offers exclusive to our readers. Two of these deals have remained ongoing during the month, and are now set to end in just over a week, on August 31. If you're interested in either sale from Nimble or Twelve South, be sure to check them out before the end of the month.
Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Nimble
At Nimble you can get 25 percent off any order by using the code MACRUMORS25. This code will last through the end of August, and it's available to use sitewide on Nimble's website.
Twelve South is offering our readers a chance to take 12 percent off sitewide with the code MacRumors. Similar to Nimble, Twelve South's exclusive deal will expire on Tuesday, August 31.
Twelve South has a new landing page dedicated to back to school products like the SuitCase for MacBook, BookBook Case for iPad, AirSnap, and Curve Riser for iMac. Of course, our exclusive code works sitewide at Twelve South, so you can browse anywhere on the company's website and take 12 percent off your order.
Keep up with all of this week's best discounts on Apple products and related accessories in our dedicated Apple Deals roundup.
Documents highlighted by The Verge and disclosed as part of the Apple vs. Epic Games trial have revealed that Apple discussed plans for sideloading apps, sought to lock users into its ecosystem using gift cards, attempted to tackle chaos in the App Store review process, and more.
Several of the internal documents related to internal discussions around the possibility of sideloading iPhone apps outside of the App Store. Some of these discussions may have gone further than expected, since in 2008, software chief Scott Forstall asked Steve Jobs what text should appear to iOS users when they want to open a sideloaded app. Jobs agreed to the following alert: "Are you sure you want to open the application 'Monkey Ball' from the developer 'Sega'?"
In October 2010, Jobs declared at a corporate strategy presentation that a key company aim would be to use the cloud to "tie all of our products together, so we further lock customers into our ecosystem."
In 2013, Apple's senior vice president of software and services, Eddy Cue, lauded the potential of bundling iTunes gift cards with new Apple devices instead of putting them on sale to lock customers further into the company's ecosystem and dissuade them from switching to a different brand. He also raged at the Apple Retail team for its disinterest in selling iTunes Store gift cards.
Who's going to buy a Samsung phone if they have apps, movies, etc already purchased? They now need to spend hundreds more to get to where they are today.
On a related note, our apple stores (online and retail) are the only distributors around the world that decreased year over year in iTunes card sales. We are starting to make progress again with retail but it is always an uphill battle. Our teams just don't get the ecosystem. We (Val and team) just heard from Jennifer that iTunes cards are not a priority for her. This is ridiculous. Who leaves Apple products once they've bought apps, music, movies, etc!
[...]
...In the meantime, Samsung is discounting and giving crap away everywhere...
Samsung is now pushing Google Play cards with placement right below the phones -
We haven't been putting our cards with our product displays (at 3rd parties) since the iPod. They have to be at a different location. We should have gift cards on the tables like we do in Apple retail. We should also consider having them pegged on all end cap of hardware.
In 2012, Cue demanded to App Store head Matt Fischer that Shazam would not be featured on the App Store:
No promotion... we are not going to promote something that puts it's goal as replacing our music player unless it is significantly better than our player and this is not.
Apple went on to acquire Shazam in 2018. In 2016, Apple's Elizabeth Lee said that "Although they may be our best and the brightest apps, Matt feels extremely strong about not featuring our competitors on the App Store," when asked why the company does not want to highlight apps from Google and Amazon. The email thread suggested that this was standard App Store practice, with some competing apps being seen "through a slightly different lens than most."
In 2015, Apple CEO Tim Cook addressed the issue of the Mac App Store's lack of traction, putting it down to a lack of gaming and productivity apps: "I think the lack of gaming (along with the lack of native productivity apps) are the main reason the Mac App Store is dormant." Apple marketing chief Phil Schiller answered:
We and the major game developers have tried high-end gaming on the Mac... but have failed to generate any sizable business in that genre.
[...]
On the native productivity app front it starts and ends with Microsoft and Adobe. Neither is on the store because they don't have to be. They can be on the Mac and distribute to users without sharing the revenue with us, following our rules on app engineering and business models, or go through any app review process.
Many of the disclosed documents showed how Apple executives responded to repeated failings in the App Store review process. In February 2012, Schiller ranted:
What the hell is this???
Remember our talking about finding bad apps with low ratings?
Remember our talk about becoming the "Nordstroms" of stores in quality of service?
How does an obvious rip off of the super popular Temple Run, with no screen shots, garbage marketing text, and almost all 1-star ratings become the #1 free app on the store?
Can anyone see a rip off of a top selling game? Any anyone see an app that is cheating the system?
Is no one reviewing these apps? Is no one minding the store?
This is insane!!!
In 2015, Schiller asked the App Store team to "PLEASE develop a system to automatically find low rated apps and purge them!!"
In February 2019, a scam app that purported to be able to measure blood pressure using the iPhone's camera and a fingertip reached the top App Store rankings for medical apps. Later that year, apps that claimed to be able to measure a user's heart rate through Touch ID also came under internal scrutiny after being accepted on the App Store during the review process.
Apple's Tom Reyburn seemingly admitted that "LinkedIn has been rejected for using the same language on their subscription call to action button that Apple uses in our own apps." "It's not right, but apparently it is what it is," Apple's senior director of developer relations Shaan Pruden replied. Reyburn added, "Amazon is also complaining about this. We need to have one set of rules that all apps follow whether they are from Apple or third-party developers."
Apple also realized that it had erroneously allowed two separate games that featured school shootings on the App Store, seven months after they were approved. Discussions put the error down to the fact that "it took a total of 32 seconds to review both apps." In a similar case, Schiller questioned how a game about shooting protestors was accepted during the review process.
Separately, the documents show that in 2011, Schiller suggested that Apple could "ratchet down from 70/30 to 75/25 or even 80/20 if we can maintain a $1B a year run rate," in terms of App Store commissions, since the 30 percent commission rate would "not last forever."
He also proposed a scheme called "Jump Start" in June 2018, which would have given half of Apple's 30 percent commission back to developers in their first year to spend on iAd advertising. This idea appears to be a precursor to the App Store Small Business Program.
In February of 2020, Apple's head of fraud, Eric Freidman, said that Apple was "the greatest platform for distributing child porn." He added that "we have chosen to not know in enough places where we really cannot say." It is not clear if these discussions were related to Apple's recently announced child safety features.
Other interesting findings and tidbits from the internal document disclosures showed that Apple seemingly offered Netflix a discounted 15 percent in-app purchase commission, much like its arrangement with Amazon Prime Video, instead of its usual 30 percent rate, Schiller said that in terms of "threat level," the Amazon Appstore posed a "very high" threat to Apple, and in the second quarter of 2016, the App Store grew to be worth more than the Mac and iPad to the company.