MacRumors

Notability users have been left frustrated and annoyed after the developer of the popular Mac and iOS note-taking app revealed on Monday that it has switched to a subscription-based model, and that key features included in original app purchases will stop functioning after one year.

Previously available as a one-off $8.99 purchase, Notability for iPhone, iPad, and Mac is now free to download on the App Store, but not all the features are available in the "freemium" version, and those that are included have editing limitations.

To get "the full Notability experience" offered by version 11.0 of the app now requires an annual $14.99 subscription, which includes unlimited note taking and access to additional features that are otherwise available as in-app purchases.

As far as it affects current users who purchased the full app, key features will become non-functional after one year, after which they will have to subscribe to retain the feature set they originally paid for. In other words, no grandfathering scheme is currently being offered. Addressed to those users, a Medium post from the Notability Blog explains:

Thank you for your support all these years. You will be able to continue using Notability as you do now for the next year for free. You will continue to have access to any items or technology you previously purchased. If you would like access to more premium content or technology like MyScript's Handwriting Recognition and Math Conversion, you may choose to subscribe at any point. After the year is up, you can choose to become an annual subscriber or use the free version of Notability.

Thousands of Notability users have taken to Twitter and Reddit to express their frustration with the unexpected change.

As many users have pointed out, on the face of it, the change appears to violate Apple's App Store Review Guidelines, which state "if you are changing your existing app to a subscription-based business model, you should not take away the primary functionality existing users have already paid for." We've reached out to both Notability and Apple for comment.

Notability has garnered an Apple Editors' Choice spot and is regularly a top-ranked app worldwide on the App Store. The app has gained widespread popularity with students and teachers alike, as it includes a variety of note-taking, journaling, and drawing tools, and can be used to mark up imported documents.

The other popular note-taking app for iOS and Mac that Notability is often compared to is GoodNotes, which remains available as a one-off $7.99 purchase on the App Store.

Several popular apps have switched to subscription models in recent years as a way to stave off dwindling income after years of free updates, but some developers have taken a different and less divisive approach.

For example, just over a year ago the developers of popular paid-for camera app Halide released Halide Mark II as a whole new app, and gave it to all users of the original app for free, with all the new features and updates free for a year. After the year is up, the app continues to work, but to get additional features requires an optional subscription or a one-time purchase.

Amid long waiting times for iPhone 13 models around the world, Apple has reportedly reallocated iPad parts to make up for shortages, in another signal that the global paucity of chips is impacting Apple's supply chain.

‌iPad‌ and ‌iPhone‌ share common components including core and peripheral chips, which means Apple is able to shift supplies between the devices to prioritize one or the other, reports Nikkei Asia.

Production of the iPad was down 50% from Apple's original plans for the past two months, sources briefed on the matter said, adding that parts intended for older iPhones were also being moved to the iPhone 13.

Apple foresees stronger demand for ‌iPhone‌ 13 models, especially in the months immediately following launch that lead into the holiday season. Nevertheless, demand for iPads remains strong, with total ‌iPad‌ shipments in the first nine months of this year totaling 40.3 million, up 17.83% from the same time a year ago, according to IDC data.

The last time Apple prioritized iPhones over iPads was last year, when it reallocated some ‌iPad‌ parts to the ‌iPhone‌ 12 amid supply chain constraints during the peak of the global health crisis.

Apple's financial results for the fourth fiscal quarter of 2021 revealed all-time record revenues for Mac and Services, but Apple's performance was only roughly in line with analyst expectations and was almost certainly held back by component shortages that have led to lengthy shipping estimates for many products.

LG today announced that owners of 2016 to 2021 model 4K or 8K LG Smart TVs will be eligible for a free three-month Apple TV+ trial starting November 15 in the United States and over 80 other countries and regions where Apple TV+ is available.

The trial will be available through the LG Content Store and must be redeemed by February 20, 2022. The offer is limited to first-time Apple TV+ subscribers, so anyone who has already trialed Apple's streaming video service cannot take advantage of this promotion. There is a limit of one free trial per eligible LG Smart TV and per Apple ID.

Apple TV+ normally offers a free seven-day trial, with pricing then set at $4.99 per month. Apple also continues to offer a free three-month trial of the service with the purchase of a new iPhone, iPad, iPod touch, Apple TV, or Mac.

Apple TV+ competes with the likes of Netflix and Disney+ by offering a slate of original programming, ranging from the award-winning comedy series "Ted Lasso" to the star-studded drama series "The Morning Show."

Following the launch of the Beats Fit Pro this morning, Apple has discontinued several older Beats headphones options, including the $150 Powerbeats, the $250 Beats Solo Pro, and the $130 Beats EP on-ear headphones.

These Beats headphone options were listed on Apple's online store as of yesterday, but today, attempting to visit one of the links for the products brings up a warning that the accessories are no longer available for purchase.

Twitter users noticed the absence of the Beats headphones earlier today, and it appears they disappeared from Apple's site shortly after the debut of the Beats Fit Pro.

With the discontinuation of the Powerbeats, Beats Solo Pro, and Beats EP, Apple's beats lineup now includes the Beats Studio Buds, Powerbeats Pro, Beats Pro Over-Ear Headphones, Beats Flex, Beats Studio3, Beats Solo3, Beats Fit Pro, and Beats Pill+, all of which can be purchased from Apple's website.

Apple today also introduced temporary price drops for several older Beats options, including the Beats Flex, Beats Studio Buds, and the Power Beats Pro, which are available at discounts ranging from $20 to $50.

Starting later this week, Apple Stores and Apple Authorized Service Providers will be able to offer customers an iPhone XR as a loaner device during lengthier repairs in the U.S. and other regions, according to an internal memo obtained by MacRumors.

iPhone XR will be available as a loaner starting November 4, which will be an upgrade over the iPhone 8 that Apple currently offers as a loaner. As a one year newer device than the iPhone 8, the iPhone XR has more modern features like Face ID and Dual SIM support, and the iPhone XR also has a newer A12 Bionic chip for faster performance.

If an Apple Store determines that a customer's iPhone must be mailed off to an Apple repair center to be serviced, the customer would be eligible to receive an iPhone XR for free until their regular iPhone is ready for pickup.

Apple's iPhone Loan Agreement provides more details, including that customers must return the loaner iPhone no more than 14 days after the date that Apple notifies them that their repaired iPhone is ready for pickup.

Apple CEO Tim Cook will be one of the speakers at DealBook, an online summit from The New York Times that's hosted by Andrew Ross Sorkin, Sorkin announced today.

Cook is set to appear on Tuesday, November 9 at 10:00 a.m. to 10:30 a.m., and according to the site's description, he will speak on the future of the internet, the next tech innovations, and more.

What is the future of the internet? What innovations will make the next leap possible? What battles should we be willing to fight? The leader of the iconic tech giant shares his vision.

The event will also feature General Motors CEO Mary Barry, Pfizer CEO Albert Bourla, U.S. Secretary of State Antony Blinken, WeWork co-founderAdam Neumann, actor Dax Shepard, and more.

Join us for two extraordinary days, celebrating the 20th anniversary of DealBook. We're bringing together some of the most influential minds in business, policy and culture to take stock of a world in the midst of rapid reinvention, grappling with the ripples of Covid and rewriting the rules in real time.

Registration for the event is free and can be done on the DealBook website.

Apple is offering discounts on several of its Beats headphones options in the United States, dropping prices from $20 to $50 depending on the product. The Beats Flex, Apple's most affordable Beats headphones, are available for $50 at the current time, a discount of $20 off of the regular $70 price.

Beats Flex are earbuds with a wire between them, and they come in blue, black, yellow, and gray. Apple first introduced Beats Flex in October 2020 with a $50 price point, but prices went up in September due to rising component costs. Beats Flex are now back at their original pre-increase price.

Apple has also dropped the price of the Beats Studio Buds and the Powerbeats Pro. Beats Studio Buds are available for $130, a $20 discount off of the original $150 price.

Apple introduced Beats Studio Buds in June 2021, and they were the first Beats-branded wire-free earbuds designed to compete directly with the AirPods. Apple today unveiled the Beats Fit Pro, its second-generation totally wire-free earbuds with ANC, and those earbuds sell for $200 and are not discounted at the current time.

The biggest discount is available on the ‌Powerbeats Pro‌, Apple's wire-free earbuds with earhook to keep them in place. The Powerbeats Pro are available for $200, a $50 discount off of the regular $250 price.

Apple's Beats discounts are listed as "special" deals that will be available for a limited amount of time. Apple today also kicked off its holiday shopping season with an extended return policy. All purchases made from November 1, 2021 to December 25, 2021 can be returned to Apple through January 8, 2022.

Amazon is also price matching Apple on all of the Beats discounts. The Beats Flex are available from Amazon for $50, and the Beats Studio Buds are available for $130. Amazon is offering even lower prices on the Powerbeats Pro, with the black, ivory, red, and navy shades available for $150.

Apple seems to have no plans to replace the iPhone's Lightning port with a USB-C port to bring it in line with Macs and iPads, but robotics student Ken Pillonel spent months hacking an ‌iPhone‌ to add a USB-C port.

In early October, Pillonel shared a video demonstrating the "world's first ‌iPhone‌ with a USB Type-C port," and now he's shared a second video explaining how he pulled it off.

Pillonel explains how he built a proof of concept and the steps that he went through to design a functional USB-C port that actually fit inside the ‌iPhone‌. It's a technical video, but it does walk through all the steps for those who are interested and for those who might want to attempt their own modification.

The modded ‌iPhone‌ X with a USB-C port is being auctioned off on eBay, with Pillonel guaranteeing a functional phone on arrival. Buyers are forbidden from updating or erasing the ‌iPhone‌, opening it up, or using it as a daily phone. So far, the bidding has exceeded $800.

Some users who recently upgraded to macOS Monterey are experiencing a bug known as a "memory leak," a scenario in which a specific macOS process or application is bugged out and stays running for prolonged periods in the background, consuming abnormally high amounts of memory or RAM.

It's difficult to pinpoint precisely what models of Mac computers are affected; however, the range is relatively wide, including the newly released 14-inch and 16-inch MacBook Pros. Reports on Twitter, Reddit, the MacRumors Forums, and the Apple Support Communities consist of users reporting their Mac warning that the system has "run out of application memory" or that specific applications are consuming ridiculously high amounts of RAM in Activity Monitor.

Some reports call out the macOS Control Center as the main culprit, with YouTuber Gregory McFadden sharing a screenshot of Control Center using up to 20GB of RAM on their 64GB M1 Max 16-inch MacBook Pro. Other users are also sharing similar experiences on the MacRumors Forums and Reddit.

Another cluster of related reports includes Mozilla Firefox. As shown in the tweets below, Firefox for some users is taking up incredibly high amounts of memory, as high as 80GB for one user.

Excluding Firefox and Control Center related reports, more widespread reporting from users across different platforms suggest the more common bug is the pop-up "Your system has run out of application memory."

The pop-up is seemingly being shown to users despite minimal use of their Macs with considerable amounts of memory to spare. In some instances, some users have suggested that restarting the Mac helps, while others say the pop-up reappears shortly after. A user on the Apple Support Communities noted their experience:

Since downloading Monterey I receive repeated messages "your system has run out of application memory". This is only occurred since downloading Monterey. When examining activity monitor pages seems to be the main culprit using up 18 GB and more! Is this evidence of a memory leak for Pages with Monterey os? Restart makes no difference.

Mac users on the MacRumors Forums (1, 2, 3, 4), the Apple Support Communities (1, 2), and Reddit, are noting similar experiences. Just earlier today, we reported on user reports that the macOS Monterey update is bricking some older Mac computers. Given that and issues surrounding memory usage for some users, it may be best for users still on macOS Big Sur to wait until the second version of macOS Monterey before upgrading.

Apple today released tvOS 15.1.1, a minor update to the tvOS operating system that first launched in September 2021. The tvOS 15.1.1 update comes one week after the launch of tvOS 15.1, software that brought SharePlay support to the Apple TV.

tvOS 15.1.1 can be downloaded over the air through the Settings app on the ‌Apple TV‌ by going to System > Software Update. ‌‌‌‌‌Apple TV‌‌‌‌‌ owners who have automatic software updates enabled will be upgraded to tvOS 15.1.1 automatically.

Apple's tvOS updates are typically minor in scale, focusing on under-the-hood bug fixes, performance updates, and small tweaks rather than major outward-facing changes. According to Apple's tvOS support document, today's update brings the TV app, Siri, and the App Store to South Korea as the ‌Apple TV‌ recently launched in the country.

Apple today announced that its extended return policy is now in effect for the holiday shopping season. The policy applies to most products that Apple sells, including the iPhone, iPad, Mac, Apple Watch, Apple TV, AirPods, HomePod mini, and more.

In the United States, Canada, the UK, Australia, New Zealand, Germany, the Netherlands, and select other countries, most items purchased between November 1, 2021 and December 25, 2021 may be returned through January 8, 2022:

Items purchased at the Apple Online Store that are received between November 1, 2021 and December 25, 2021, may be returned through January 8, 2022. Please note that all other terms and conditions provided in the Apple Online Store Sales and Refunds Policy are still applicable with respect to such items purchased. All purchases made after December 25, 2021 are subject to the Standard Return Policy.

In some countries like Italy and Spain, most items purchased between November 1, 2021 and December 25, 2021 may be returned through January 20, 2022.

More details are available on Apple's returns and refunds page.

Following its earnings report last week, Apple said supply constraints would continue to affect availability of its products through the holiday shopping season, so we recommend shopping for gifts early to ensure timely delivery.

(Thanks, Jeff!)

Following their appearance in iOS 15.1 and some celebrity leaks, Apple's Beats brand today is officially announcing Beats Fit Pro, fitness-focused wireless earbuds that include flexible wingtips to help them fit securely in the ear.

The $200 Beats Fit Pro also include all of the features you'd expect from higher-end Apple earbuds, such as silicone tips in three sizes, Active Noise Cancellation (ANC) and Transparency audio modes, Adaptive EQ, spatial audio with dynamic head tracking, and an H1 chip for "Hey Siri" and Find My support as well one-touch pairing on iOS, automatic switching among devices on the same iCloud account, and audio sharing.

We've been using the new Beats Fit Pro for close to a week, and the best description we can come up with for them is a fitness-focused version of the AirPods Pro. They have very similar feature sets but almost completely different designs, with the Beats Fit Pro lacking the stems seen on all AirPods models and going with a low-profile in-ear look with wingtips for stability.

Three different sizes of silicone ear tips are also included to help find the best fit for your ear canal, with an Ear Tip Fit Test available in Bluetooth settings to assess whether your selected tips are providing a good seal.

On the fitness side, Beats says it measured thousands of ears to be able to digitally model the soft wingtips, which indeed are quite flexible yet provide good stability to keep the Beats Fit Pro secure in the ear. Getting an earbud in place requires just a slight twist after inserting it into your ear, hooking the wingtip in place in your upper ear. The Beats Fit Pro also have an IPX4 rating, which means they are sweat- and water-resistant so you won't need to worry about them while working out.

Setup is super simple thanks to the H1 chip, so all you have to do is bring the Beats Fit Pro close to your device and open the case, at which point you'll see a series of prompts to get your earphones paired to your device and walk you through the basic functions.

As for sound quality, Beats says it has developed an all-new transducer for robust sound, along with a new vent system to minimize distortion in the treble range and eliminate discomfort. In our testing, we found very good quality on par with the ‌AirPods Pro‌, though a bit heavier in the low end, which isn't much of a surprise for a Beats product.

The Beats Fit Pro include dual beamforming microphones in each earbud, as well as an internal microphone and voice accelerometer, all of which work together to optimize sound quality both for audio playing in your ears and for picking up your voice.

With no stems, the Beats Fit Pro don't feature squeezable force sensors for onboard controls as on the ‌AirPods Pro‌ and third-generation AirPods. Instead, the outer surface of each earbud features a Beats "b" button that supports multiple functions, just like the Beats Studio Buds and similar to the Powerbeats Pro.

A single press of the "b" button on either side will play or pause audio or answer or hang up a phone call. A double press skips to the next audio track, while a triple press skips backward. By default, pressing and holding the button for a second rotates through the various listening modes.

The press and hold gesture for each earbud can be configured independently through the Beats Fit Pro listing in your Bluetooth settings, with the ability to select which of the three listening modes (ANC, Transparency, and standard with Adaptive EQ) are included as options as you cycle through, or to set one side to activate ‌Siri‌ rather than change listening modes, for example. Or, you can use the press and hold gesture for onboard volume control, selecting one side for raising the volume and the other for lowering it.

Skin detect sensors located in the earbuds mean that Beats Fit Pro can tell when they are in your ears and automatically play or pause when you insert them or remove them from your ears. With the specific ability to detect skin contact, you also won't have issues with the earbuds being tricked into activating playback when tossed into a bag, for example.

You can also control listening modes in Control Center on your iOS device by long pressing on the volume control to bring up additional options. You can also turn Spatial/Spatialize Audio on or off, and choose between fixed or head tracking when you have the surround audio experiences turned on.

Battery life is rated at up to six hours with ANC or Transparency turned on, and that can be pushed to seven hours with those functions turned off. Our informal testing found results consistent with those stated benchmarks. The carrying case charges over USB-C (no wireless charging, unfortunately) and provides up to 21 additional hours of battery life with ANC/Transparency. A Fast Fuel charging feature delivers an hour of playback after just five minutes in the case, and they can charge to full in about an hour and a half.

The charging case for the Beats Fit Pro is significantly larger than that for the AirPods or ‌AirPods Pro‌, though not nearly as big as for the Powerbeats Pro. The earbuds snap into their slots in the charging case magnetically and remain firmly in place even with a fair amount of shaking of an open case.

The Beats Fit Pro do support Android with the dedicated Beats companion app for the platform supporting one-touch pairing, a guided fit test, and the ability to toggle listening modes and customize the "b" button, but you won't get the full suite of Apple-specific features enabled by the H1 chip.

The Beats Fit Pro are priced at $199.99 and are available in four colors: Stone Purple, Sage Gray, White, and Black. They are available to order in the United States starting today with shipments beginning November 5. They will launch in China in early December, with additional countries to follow in 2022.

Today you can shop all-time low prices on the 13-inch MacBook Pro, which launched with the M1 chip in late 2020. Both sale prices listed below will be reflected at the checkout screen after you add each notebook to your cart, thanks to an automatic coupon.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Starting with the 256GB 13-inch MacBook Pro, this model is on sale for $1,099.99, down from $1,299.00. Only Space Gray is available at this price, and it's in stock and ready to ship from Amazon today.

Next, Amazon has the 512GB 13-inch MacBook Pro for $1,249.99, down from $1,499.00. This is a new lowest ever price on this model, but it does have a slightly delayed shipping estimate. If you order today, Amazon notes that you should see the MacBook Pro ship out within five days.

Today's deals on Amazon are solid offers across the board on the 13-inch MacBook Pro, and perfect for anyone who wants to save a lot of money, particularly when comparing these models with the newest 14-inch and 16-inch MacBook Pros. Prices on those models currently start at $1,949.99 for a discounted 14-inch MacBook Pro, and because they're new we aren't expecting steep deals anytime soon.

You can find even more discounts on other MacBooks by visiting our Best Deals guide for MacBook Pro and MacBook Air. In this guide we track the steepest discounts for the newest MacBook models every week, so be sure to bookmark it and check back often if you're shopping for a new Apple notebook.

Apple today announced that the new HomePod mini colors, including yellow, orange, and blue, are now available to order on Apple.com and in the Apple Store app in the United States, Canada, and Mexico. The new colors are also available for same-day pickup at select Apple Store locations in the United States and Canada.

The new HomePod mini colors will also be available to order in China, Hong Kong, Japan, and Taiwan starting at 6 p.m. Pacific Time today, and availability will expand to Australia, Austria, France, Germany, India, Ireland, Italy, New Zealand, Spain, and the UK later this month — there's no specific release date for those countries yet.

The first real-world photos and videos of the new HomePod mini colors were shared earlier today. The new yellow, orange, and blue models all have color-matched woven power cables and volume icons, but there's still a plain old white Apple sticker in the box, along with a 20W USB-C power adapter.

The new HomePod mini color options are still first-generation models and pricing remains at $99 in the United States.

Today we're tracking a few early Black Friday deals on Amazon, including low prices on the new AirPods Pro with MagSafe Charging Case, 11-inch iPad Pro, and 21.5-inch iMac. If you're starting to prep for the shopping event, check out our Black Friday 2021 roundup, which we've begun updating with early deals news.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Starting with the AirPods Pro, you can get the model with the MagSafe Charging Case for $189.99, down from $249.00. This is now matching the price of the regular AirPods Pro, and it's a new all-time low price on this model.

Secondly, Amazon has the 256GB Wi-Fi 11-inch iPad Pro for $799.99, down from $899.00. This is a match of the previous record low price, and it's only available on Amazon as of writing.

There are a few other iPad Pro deals on Amazon today. You can get the 512GB Wi-Fi 11-inch tablet for $949.99 ($149 off), and the 128GB Wi-Fi 12.9-inch tablet for $999.00 ($100 off). Both of these sales are all-time low prices.

Lastly, the 21.5-inch iMac (2.3GHz, 8GB RAM, 256GB SSD) is down to $879.00 on Amazon, from $1,099.00. This is a new record low price on this 2020 model of the iMac, and it's only available in Amazon's early Black Friday sale. Apple just discontinued this model of the 21.5-inch iMac.

There are many more deals to shop in Amazon's early Black Friday sale, including Kindle tablets, Fitbits, Fire TV devices, Amazon Basics accessories, video games, and more. Keep up with all of this week's best discounts on Apple products and related accessories in our dedicated Apple Deals roundup.

At its "Unleashed" event last month, Apple announced that the HomePod mini would be available in three new colors starting in November, including yellow, orange, and blue.

The first real-world photos and videos of the new HomePod mini colors were shared today, providing a closer look at the yellow, orange, and blue models, which all have color-matched woven power cables and volume icons. There's still a plain old white Apple sticker in the box along with a 20W USB-C power adapter.

The new HomePod mini colors are now available to order on Apple.com and in the Apple Store app in the United States, Canada, and Mexico, and they are also available for same-day pickup at select Apple Store locations in the United States and Canada.

Availability in China, Hong Kong, Japan, and Taiwan will begin at 6 p.m. Pacific Time today, and the new colors will launch in Australia, Austria, France, Germany, India, Ireland, Italy, New Zealand, Spain, and the UK later this month — there's no specific release date for the latter group of countries yet.

Beyond the new colors, there are no other hardware changes to the HomePod mini, and these remain first-generation models. Pricing remains at $99 for the new colors, and the existing space gray and white color options continue to be available.

Apple is planning a new feature for the iPhone and Apple Watch that would enable the devices to detect if you are involved in a car crash and automatically dial 911 for emergency services, according to The Wall Street Journal's Rolfe Winkler.

Apple plans to launch the "crash detection" feature in 2022, the report claims, citing company documents and people familiar with the matter.

The feature would use iPhone and Apple Watch sensors like the accelerometer to "detect car accidents as they occur" in part by measuring a sudden spike in gravitational force, more commonly known as g-force, on impact.

The report claims that Apple has been testing the feature in the past year by collecting data shared anonymously by iPhone and Apple Watch users, and the devices have apparently already detected more than 10 million suspected vehicle impacts. As with any feature in testing, the report cautions that Apple could choose not to release it.

From the report:

Apple products have already detected more than 10 million suspected vehicle impacts, of which more than 50,000 included a call to 911.

Apple has been using the 911 call data to improve the accuracy of its crash-detection algorithm, since an emergency call associated with a suspected impact gives Apple more confidence that it is indeed a car crash, according to the documents.

The feature sounds similar to Fall Detection on the Apple Watch Series 4 and newer, which can detect if the wearer has experienced a hard fall and automatically call emergency services unless they indicate that they are okay.

Google already offers a car crash detection feature on some recent Pixel smartphone models.

As a result of its privacy features, Apple has cost social media companies including Meta, formerly known as Facebook, Twitter, Snapchat, and YouTube, nearly $10 billion in revenue in the second half of 2021, according to an investigation by the Financial Times.

The Financial Times found that most users have opted out of tracking using Apple's App Tracking Transparency (ATT) framework, a requirement that forces developers to ask users if they wish to be tracked across other apps and websites. Data in the report from Lotame, a third-party company, suggests that Meta, YouTube, Twitter, and Snap lost $9.85 billion in revenue in the third and fourth quarters of 2021, with Snapchat and Facebook being the most impacted.

Lotame, an advertising technology company whose clients include The Weather Company and McClatchy, estimated that the four tech platforms lost 12 percent of revenue in the third and fourth quarters, or $9.85bn. Snap fared the worst as a percentage of its business because of its focus on smartphones, while Facebook lost the most in absolute terms because of its size.

ATT has caused social media giants who rely heavily on their ad models, such as Meta, to be remarkably worried about the repercussions of giving users a choice on whether they wish to be tracked or not.

Meta, in particular, has used the narrative that ATT will hurt small businesses that run targeted ads for potential customers. If users tap "Ask App Not to Track" when shown the prompt on initial app launch on newer versions of iOS and iPadOS, that app has considerably fewer data points to use to show them "personalized ads."

Last week, Meta CEO Mark Zuckerberg blamed Apple's privacy changes for Meta's lackluster performance this year. Other Meta executives also pointed the finger towards the Cupertino tech giant, claiming that its business would have done better if not for Apple's privacy rules.

Meta’s revenue was impacted by 13.1% percent due to ATT, while Twitter was only impacted by 7.4%. Twitter told the Financial Times that it was less impacted because its "ads rely more on context and branding than on tracking consumers' mobile habits."