MacRumors

Apple is planning to launch the first M4 Macs in early November, and new benchmarks for one of the upcoming models surfaced on Geekbench, giving us some insight into how the M4 Mac will perform compared to the M4 iPad Pro and prior-generation M3 Macs.

M4 Real Feature Red
The "Mac16,1" that was benchmarked features a 10-core CPU and it earned a single-core score of 3864 and a multi-core score of 15288.

Comparatively, the base M4 ‌iPad Pro‌ with 9-core CPU has an aggregate single-core score of 3647, and a multi-core score of 13135. The ‌iPad Pro‌ models have either a 9-core CPU or a 10-core CPU depending on storage capacity, and 10-core models have higher multi-core scores of around 14500 on Geekbench.

When pitting the M4 against the M3 chip with 8-core CPU and 10-core GPU that was used in last year's Macs, single-core performance is up 26.7 percent, and multi-core performance is up 30.6 percent. The M3 iMac, for example, has a single-core score of 3048, and a multi-core score of 11708.

In the ‌iPad Pro‌, Apple said the M4 was up to 25 percent faster than the M3, and M4 performance in Macs will be the same or better. Note that this is just one benchmark, so there will be some variability in scores when the machines are actually released.

Metal scores for one of the new M4 Macs also surfaced today, and GPU performance is roughly on par with the M4 ‌iPad Pro‌ chip. Mac16,1, which has 16GB RAM, earned a Metal score of 57603. The M4 ‌iPad Pro‌ has a Metal score of 53374. The M4 Macs will likely perform a little bit better due to thermal differences, but again, there is variance in scores.

The M4 chip showing up on Geekbench is the standard M4, and it will be used in the Mac mini and 14-inch MacBook Pro models. We are also expecting to see M4 Pro and M4 Max chips for the higher-end ‌MacBook Pro‌ and ‌Mac mini‌ models, and benchmark results for those machines have not yet surfaced. The M3 chip had a Metal score of 47414, suggesting GPU performance will improve around 20 percent year-over-year.

Apple will likely hold a small event to announce the new M4 Macs toward the end of October, with a launch to follow on November 1.

Tag: M4

Alleged photos and videos of an unannounced 14-inch MacBook Pro with an M4 chip continue to surface on social media, in what could be the worst product leak for Apple since an employee accidentally left an iPhone 4 prototype at a bar in California in 2010.

space black mbp
The latest video of what could be a next-generation MacBook Pro was shared on YouTube Shorts today by Russian channel Romancev768, just one day after another Russian channel shared a similar video. The clip shows a box for a 14-inch MacBook Pro that is apparently configured with an M4 chip with a 10-core CPU and a 10-core GPU, 16GB of RAM, 512GB of storage, three Thunderbolt 4 ports, and a Space Black finish.


According to the "About This Mac" software menu shown in the video, the MacBook Pro in the video is allegedly an unreleased November 2024 model.

Given this MacBook Pro has the standard M4 chip, instead of a higher-end M4 Pro or M4 Max chip, the leaked unit could be the next entry-level 14-inch MacBook Pro. If so, that means the minimum amount of RAM for the MacBook Pro lineup would be doubled from 8GB to 16GB, as previously rumored. A third Thunderbolt 4 port would also be an upgrade for the base model, as the current entry-level 14-inch MacBook Pro is equipped with only two Thunderbolt 3 ports. Last, Space Black would be a new color option for the entry-level 14-inch MacBook Pro, as the base model is currently only offered in Space Gray and Silver.

All other specifications listed on the box are familiar, including the display size and resolution, and other ports like MagSafe 3, HDMI, and an SD card slot. In addition, the 14-inch MacBook Pro does not appear to have any noticeable design changes.

Alleged 14 inch M4 MacBook Pro BoxAlleged box for 14-inch MacBook Pro with M4 chip

Photos of this alleged MacBook Pro box were first shared by the leaker "ShrimpApplePro" on social media platform X last week. At the time, the authenticity of the photos was debated, particularly because the box reuses the same MacBook Pro graphic that appears on the current-generation MacBook Pro boxes. The two unboxing videos increase the likelihood of these leaks being legitimate, but there is no definitive proof.

The source of these leaks is unclear. Last week, "ShrimpApplePro" claimed that at least one of the unannounced 14-inch MacBook Pro units was apparently being offered for sale in a private Facebook group. In a follow-up post on X on Sunday, the leaker claimed that he saw someone online who was apparently advertising 200 of the unannounced 14-inch MacBook Pro units for sale, leading him to believe this leak originates from a warehouse. It is unclear if these details are accurate, but this whole situation is clearly very sketchy.

Even if these leaks are fake, some of the specifications shown are likely accurate regardless. For example, the M4 chip already debuted in the iPad Pro earlier this year, and from that we know that the chip is indeed available with up to a 10-core CPU.

Bloomberg's Mark Gurman on Sunday said that he expects Apple to announce the first Macs with the M4 series of chips around the end of October, including a 14-inch MacBook Pro with the M4 chip, higher-end 14-inch and 16-inch MacBook Pro models with M4 Pro and M4 Max chips, a redesigned Mac mini with M4 and M4 Pro chips, and an iMac with the M4 chip. He said Apple plans to release "at least some" of these Macs on Friday, November 1.

Gurman previously said that Apple would likely hold an October event this year to announce the new Macs, similar to how it introduced the current MacBook Pro and iMac models with M3 chips during a virtual event on October 30 last year. Apple has yet to announce an October event this year, however, and press releases are always possible instead.

Apple is well known for having a culture of secrecy, so this magnitude of leak is rarely seen for its products. As previously mentioned, this could be the most significant leak for Apple since Gizmodo obtained and shared photos of an iPhone 4 prototype that a then-employee of the company accidentally left behind at a bar in California. In that case, Apple got law enforcement involved, but how it acts this time around remains to be seen.

Related Roundup: MacBook Pro
Buyer's Guide: MacBook Pro (Buy Now)
Related Forum: MacBook Pro

Repair site iFixit today disassembled the 46mm Apple Watch Series 10, giving us a look at the components inside Apple's thinnest Apple Watch to date.


Apple used an enclosed case for the Series 10, a move that allowed for a the thinner design without impacting the sensor lens assembly. Tolerances in the Apple Watch are super tight, which makes it difficult to get into.

The Series 10 has a 327 mAh, 1.266 Wh battery inside, with a soft pouch as prior models have had. Though Apple changed the adhesive in the iPhone 16 models, that's not the case in the Apple Watch, and it uses traditional adhesive.

iFixit took a close up look at the OLED display, and there wasn't a noticeable difference between the Series 9 and the Series 10. Apple tweaked the Series 10 display to allow for wider viewing angles, but it's not a feature that can be seen internally.

iFixit gave the Apple Watch Series 10 a 3 out of 10 repairability score because it's so difficult to get to the battery and to replace the glass at the bottom.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

With macOS Sequoia, Apple is requiring users to regularly reauthorize permissions for screen recording apps, but you may not have to do it quite as often with a change that's being implemented in ‌macOS Sequoia‌ 15.1.

macOS Sequoia Feature
In the release notes for the sixth beta of the ‌macOS Sequoia‌ 15.1 update, Apple says that users aren't going to see as many popups for apps they regularly use.

Applications using our deprecated content capture technologies now have enhanced user awareness policies. Users will see fewer dialogs if they regularly use apps in which they have already acknowledged and accepted the risks.

During the ‌macOS Sequoia‌ beta testing process, Apple was showing permission popups for screen recording apps on a weekly basis, which people quickly got tired of. The permission setting was tweaked to show a popup only once per month prior to when ‌macOS Sequoia‌ launched, but now users will see fewer popups once they've given an app they use on a regular basis screen recording permissions.

The prompt that Apple shows is designed to remind users that apps are able to record screen and system audio, including sensitive information.

[App Name] is requesting to bypass the system private window picker and directly access your screen and audio. This will allow [App Name] to record your screen and system audio, including personal or sensitive information that may be visible or audible.

There is no option to remove the popup permanently, but ‌macOS Sequoia‌ 15.1 may make the frequency of the popup more bearable for those who use screen recording apps on a daily basis. ‌macOS Sequoia‌ 15.1 is expected to see a release on Monday, October 28.

Related Roundup: macOS Sequoia
Related Forum: macOS Sequoia

Apple today updated its iCloud.com website, which is the way you can access your iCloud apps and settings from any web browser. With today's refresh, iCloud.com supports some of the features that have previously been introduced in iOS.

icloud update october 2024
There's now a Dark Mode option that will match your Mac's Light Mode or ‌Dark Mode‌ color scheme, plus a customizable homepage where you can select different colors for your background.

There's support for pinned notes, improved navigation in the Photos app, and a Shared View for iCloud Drive. Apple has a full list of what's new when you log into iCloud.com. Here's the list:

  • ‌Dark Mode‌
  • Customizable background
  • A refreshed design for the Calendar app and support for Hijri calendar.
  • Shared View for ‌iCloud Drive‌ that shows files that have been shared with you.
  • Option to jump to a month or year in ‌Photos‌ by clicking the calendar icon.
  • Option to modify date, time, and location of a photo from the info pane.
  • Option to display an album in the ‌Photos‌ tile on the iCloud.com homepage.
  • Important notes can be pinned to the top of the list in the ‌iCloud‌ Notes app.
  • In Reminders, new lists can be created and recurring reminders can be completed.

These new iCloud.com options should be available for all users as of now.

Tag: iCloud

Epic Games has successfully forced Google to change its Play Store business model following the conclusion of a 2020 antitrust lawsuit. A U.S. judge today decided that the Google Play Store has an illegal monopoly, and Google has been ordered make multiple changes as a result, reports Reuters.

play store google
Google will need to allow Android users to download rival app stores like the ‌Epic Games‌ Store from within Google Play, plus it is required to allow third-party app stores to distribute Google Play apps, unless developers opt out of providing their apps through the alternative app stores.

Further, Google can no longer require developers to use Google Pay Billing for apps that are sold through the Google Play Store, which means that app developers will be able to offer alternative payment methods that do not give Google a cut of app sales.

Developers will also be able to link to alternative installation options in their apps, and will be able to let customers know about other ways to make purchases. Google is prohibited from offering carriers and device makers a financial incentive to preinstall the Play Store, and it is not able to offer developers money to launch their apps exclusively on the Play Store.

Google can, however, charge a fee for "reasonable measures" that are implemented to preserve user safety and security related to apps and app stores downloaded through Google Play.

‌Epic Games‌ sued Google alongside Apple back in 2020, but the ‌Epic Games‌ v. Google lawsuit went differently from the ‌Epic Games‌ v. Apple lawsuit. While Apple won and was not declared a monopolist, Google lost to ‌Epic Games‌. Late last year, a nine-member jury ruled in Epic Games' favor, and said that Google had abused its power by charging developers unreasonable fees and operating an app store monopoly. While Google said that changes to the Play Store would be a hardship due to the time and money required, the judge overseeing the case was not swayed.

Google has to keep these changes in place for three years, starting on November 1, 2024. In a blog post, Google confirmed that it plans to appeal the ‌Epic Games‌ verdict, and it plans to ask the court to stay the ruling until the appeal plays out. Gogole believes the proposed changes would put consumer privacy and security at risk, make it harder for developers to promote their apps, and reduce competition on devices.

Google says that while the changes will satisfy ‌Epic Games‌, the unintended consequences will "harm American consumers, developers and device makers." Google's blog post further explains the reasons why it will appeal.

Google is also facing another ‌Epic Games‌ lawsuit, which was filed last week. ‌Epic Games‌ accused Google and Samsung of colluding to prevent sideloading on Galaxy devices through the Auto Blocker safety feature, though ‌Epic Games‌ CEO Tim Sweeney has confirmed that there is as of now no proof that the two companies worked together to limit sideloading on Samsung smartphones.

With the sixth beta of iOS 18.1 and the fourth beta of watchOS 11.1, Apple has finally added support for sleep apnea on iPhones that have been running the iOS 18.1 beta since before the Apple Watch Series 10 launched.

sleep apnea detection apple watch
Sleep apnea alerts were introduced with iOS 18 and watchOS 11 on the Apple Watch Series 10, Apple Watch Series 9, and Apple Watch Ultra 2, but those running iOS 18.1 and watchOS 11.1 never got the ‌iOS 18‌ and ‌watchOS 11‌ updates that added the feature, which means it has been missing for many beta testers until now.

If you've been running the iOS 18.1 and watchOS 11.1 betas and haven't been able to use the sleep apnea alert feature, it will be available after updating. Note that this is only relevant to people who did not previously have sleep apnea available in the beta.

After updating, you will need to set up sleep apnea notifications, which can be done in the Health app. You will need to answer questions about your age and whether you've previously been diagnosed with sleep apnea in order to turn the feature on.

Before you receive a sleep apnea notification if you have the feature, the Apple Watch will need to collect 10 days of Breathing Disturbance data.

Apple today provided developers with the sixth beta of an upcoming macOS Sequoia 15.1 beta, with the new update coming two weeks after Apple released the fifth beta.

macOS Sequoia Feature
Registered developers can opt-in to the ‌macOS Sequoia‌ beta through the Software Update section of the System Settings app. An Apple ID associated with an Apple Developer account is required to get the beta.

‌macOS Sequoia‌ 15.1 introduces the first Apple Intelligence features, adding support for Writing Tools, new Siri features, Smart Replies in Mail and Messages, Priority messages in the Mail app, Memory Movie and Clean Up in Photos, and more.

The update does not include Image Playground, Genmoji, or more advanced ‌Siri‌ functionality.

Using Apple Intelligence features requires a Mac that has an Apple silicon chip.

Related Roundup: macOS Sequoia
Related Forum: macOS Sequoia

Apple today provided developers with the sixth betas of iOS 18.1 and iPadOS 18.1 to continue testing Apple Intelligence features. The fifth betas come two weeks after Apple seeded the fifth iOS 18.1 and iPadOS 18.1 betas.

Apple Intelligence Feature 2
The updates can be downloaded from the Settings app on a compatible device by going to General > Software Update. Note that ‌Apple Intelligence‌ features still an iPhone 15 Pro or iPhone 16 to run.

‌Apple Intelligence‌ includes Writing Tools that are available wherever text can be selected and edited, and it can be used for spell checking, fixing grammar, rewriting with a new tone, and summarizing text.

Siri has a new design with a subtle glow around the display, and there is a Type to ‌Siri‌ feature so you don't have to speak to ‌Siri‌. ‌Siri‌ can follow along if you stumble over your words, and can maintain context between requests. Safari can summarize articles, and there's a new Reduce Interruptions Focus Mode.

Smart replies are available in Messages and Mail, plus the Mail app surfaces time sensitive messages and puts them at the top of your inbox. Photos has a Memory Movie feature for creating slideshows based on text descriptions, and you can record, transcribe, and summarize phone calls. Transcription and summarization are also available for any audio recording.

More on all of the features that are available in the betas right now can be found in our Apple Intelligence guide. Image Playground, Genmoji, and other new ‌Siri‌ features have not yet been implemented.

The update also includes phone call recording and transcription on all devices, plus it adds the option to take spatial photos on the ‌iPhone 15‌ Pro models.

Related Roundups: iOS 18, iPadOS 18
Related Forums: iOS 18, iPadOS 18

Apple's latest operating system updates iOS 18, iPadOS 18, and macOS 15 Sequoia bring a notable enhancement for gamers: official support for wired Xbox controllers.

apple game controller graphic
Previously, Apple devices supported wireless Xbox and PlayStation controllers via Bluetooth, but when it came to wired connections, only PlayStation controllers were compatible. This update marks a step forward in broadening gaming accessory support across Apple’s ecosystem.

As noted by Apple engineer (and one of the key contributors to the original Xbox) Nat Brown back in June, Xbox uses a custom USB protocol for its wired controllers, and with its latest operating system updates, Apple now directly supports the protocol to allow for native wired Xbox controller connections.

Connecting to Apple Devices with Lightning Ports

If you're using an iOS device with a Lightning port—such as older iPhones or iPads—you'll need a Lightning to USB Camera Adapter to connect your wired Xbox controller. This requirement mirrors the setup process for wired PlayStation controllers on these devices. The adapter facilitates the necessary USB connection, ensuring your controller communicates effectively with your device.

Connecting to Apple Devices with USB-C Ports

Simply plug the controller in using a USB-C to USB-C cable to establish the wired connection.
xbox controller wired mac 1

What to Expect When Connecting

Upon connecting your wired Xbox controller:

  • On iOS 18 and iPadOS 18: The wired Xbox controller does not appear in the Bluetooth settings since it's connected via USB, not Bluetooth.
  • On macOS 15 Sequoia: Upon initial connection, macOS presents an accessory permissions dialog asking the user: "Do you want to connect Microsoft Controller to this Mac?" The controller appears as "Controller" in the Game Controller settings pane, displaying the Xbox logo next to it. However, the "Identify" feature doesn't function with the wired Xbox controller—the controller doesn't vibrate when prompted.

Despite the minor hiccup with the "Identify" feature on macOS, the controller functions as expected within games and applications that support game controllers.

xbox controller wired mac 2
Support for wired Xbox controllers on Apple's platforms is a welcome addition for gamers who prefer the reliability and low-latency of a wired connection or own wired-only Xbox controllers. By accommodating a wider range of controllers, Apple's move aligns with the growing trend of cross-platform gaming and the increasing popularity of game streaming services, where controller support is critical for an optimal experience.

Apple today seeded the fourth beta of an upcoming visionOS 2.1 update to developers for testing purposes, with the new software coming a week after Apple seeded the third visionOS 2.1 beta.

visionOS 2 Feature 1
Registered developers are able to opt into the betas by opening up the Settings app on their device, going to the Software Update Section, tapping on the "Beta Updates" option, and toggling on the Developer Beta. Note that an Apple ID associated with a developer account is required to download and install the beta.

There's no word yet on what's included in visionOS 2.1, but there are visionOS 2 features that Apple has not yet released, such as the option to use a larger ultrawide screen for the Mac Virtual Display and support for Multiview for MLS and MLB games.

Related Roundup: visionOS 2
Related Forum: Apple Vision Pro

Apple today seeded the fourth beta of an upcoming watchOS 11.1 update to developers for testing purposes. The fourth beta comes a week after Apple released the third watchOS 11.1 beta.

watchOS 11 Activities Day of the Week
To install the ‌‌watchOS 11‌.1 update, developers need to open the Apple Watch app, go to the Software Update section under "General" in Settings, and toggle on the ‌‌watchOS 11‌‌ Developer Beta. An Apple ID linked to a developer account is required.

Once beta updates have been activated, ‌‌watchOS 11‌‌.1 can be downloaded under the same Software Update section. To install software, an Apple Watch needs to have 50 percent battery life and it must be placed on an Apple Watch charger.

It's not yet clear what new features are included in the watchOS 11.1 update at this time, as the update primarily focuses on Apple Intelligence, and ‌Apple Intelligence‌ features are not available on watchOS.

Related Roundup: watchOS 11
Related Forum: Apple Watch

Apple today seeded the fourth beta of an upcoming tvOS 18.1 beta to developers for testing purposes, with the new software coming a week after Apple seeded the third tvOS 18.1 beta.

apple tv 4k new orange
Registered developers are able to download the tvOS 18.1 update by opting in to the beta through the Settings app on the Apple TV. A registered developer account is required.

tvOS software releases are usually minor in scale compared to other operating system updates, focusing primarily on smaller improvements rather than outward-facing changes. We don't know what's included in tvOS 18.1.

Apple shares some information on tvOS releases in its tvOS support document, which is updated after each tvOS launch, but Apple does not provide notes during beta testing.

Though we don't always know what's new in tvOS betas, we let MacRumors readers know when new updates are available so those who are developers can download new software upon release.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Apple today shared a trailer for Submerged, its first scripted film designed for the Apple Immersive Video experience on the Vision Pro headset.


Announced back in July, Submerged is a short film that's set in World War II, and it follows a group of sailors that are struggling to survive a deadly torpedo attack. It was created by Austrian filmmaker Edward Berger, who directed 2022 movie All Quiet on the Western Front.

Apple has not provided details on the length of Submerged, but most Apple Immersive Video content is on the shorter side. Apple has been regularly adding Immersive Video to the Vision Pro since the device came out last February. The immersive content is in 3D, and is meant to make the viewer feel like they are part of the scene.

Apple Immersive Video content can be viewed in the Apple TV app in Australia, Canada, Hong Kong, France, Germany, Japan, Singapore, the U.K., and the U.S. Users in China can watch the content through the Migu Video and Tencent Video apps.

Submerged is set to premiere on the Vision Pro on Thursday, October 10.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Ahead of the holiday season, Apple is sharing iPhone 16 ads highlighting the new functionality in an effort to entice customers to upgrade to the latest models. Today's ad focuses on the 4K 120 frames per second Dolby Vision video recording feature that is exclusive to the iPhone 16 Pro and ‌iPhone 16 Pro‌ Max.


The minute-long ad shows several slow motion shots, including a wind storm, an astronaut floating in space, an arrow flying through the air, a car crash, and more. The spot ends with the tagline "Hollywood in your pocket."

An option to capture cinematic slow motion video at 4K 120fps is one of the major new features that sets the ‌iPhone 16 Pro‌ models apart from the standard ‌iPhone 16‌ models. When recording video using the new 120fps mode, there is an option in the Photos app to change the frame rate later, so you can select from 60, 48, 30, or 24 fps in post processing.

Apple released the AirTag in April 2021, so it is now three and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is in development, according to a recent report.

airtag purple
Below, we recap rumors about a second-generation AirTag.

Timing

A new AirTag is one of many new products that Apple aims to announce in the first half of 2025, according to Bloomberg's Mark Gurman.

From his Power On newsletter on Sunday:

I expect Apple to kick off 2025 with several other new devices in the first half of the year:

- 13-inch and 15-inch MacBook Air models with M4 (J613 and J615).
- Revamped iPhone SE (V59).
- Refreshed 11-inch and 13-inch iPad Air models (J607 and J637).
- New Magic Keyboards for the updated iPad Air line (R307 and R308).
- An upgraded AirTag item finder accessory (B589).

He did not provide any specific details about the new AirTag in the newsletter.

In October 2023, Apple supply chain analyst Ming-Chi Kuo said mass production of the second-generation AirTag had been postponed from the fourth quarter of 2024 until some point in 2025, but he did not provide a reason for the apparent change in plans. Kuo and Gurman are thus in agreement that a new AirTag is coming next year.

Features

Gurman previously said the new AirTag would feature an upgraded chip with improved location tracking. If so, the AirTag could be updated with the second-generation Ultra Wideband chip that debuted in all iPhone 15 models last year.

Kuo believes the new AirTag will have some kind of integration with Apple's Vision Pro headset, but he has not shared any specific details.

No design changes have been rumored for the AirTag so far. Read our AirTag 2 guide for more.

Prime Day deals are continuing today with a match of the all-time low prices on both the 9th and 10th generation iPad. For more early Prime Day deals, check out our dedicated post with discounts on AirPods, MacBooks, and more.

ipad prime dayNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

For the iPads, you can get the 64GB Wi-Fi 9th generation iPad for $199.99 in both colors, down from $329.00. This is a match of the record low price on this version of the 2021 tablet, and it's a deal we haven't seen in a few weeks.

Moving to the newer models, Amazon has the 64GB Wi-Fi 10th generation iPad for $299.00 in every color, down from $349.00. You can also get the 256GB Wi-Fi iPad for $447.00, down from $499.00. Both of these deals represent best-ever prices on the 10th generation iPad.

ipad 2 prime day

Cellular models are also seeing all-time low prices during Prime Day. The 64GB Cellular 10th generation iPad has hit $449.00 ($50 off), while the 256GB Cellular model is available for $598.00 ($51 off).

Be sure to visit our full Deals Roundup to shop for even more Apple-related products and accessories.

Related Roundup: Apple Deals

Saturday marked the 13th anniversary of Steve Jobs passing away at the age of 56, following a lengthy battle with pancreatic cancer. He died just one day after Apple's former marketing chief Phil Schiller unveiled the iPhone 4S and Siri.

Steve Jobs Holding iPhone
Apple CEO Tim Cook once again paid tribute to Jobs on the day.

"Steve showed us that the future isn't something you wait for—it's something you build," said Cook, in a social media post on Saturday. "His memory lives on in the hearts of innovators and dreamers everywhere—at Apple and beyond."

Cook also reflected on Jobs while opening Apple's first-ever event at Steve Jobs Theater in September 2017.

"There is not a day that goes by that we don't think about him," said Cook.


At that event, Apple unveiled the iPhone X, which was a major update to the smartphone that Jobs had famously unveiled in 2007.

The Steve Jobs Archive website contains a collection of quotes, videos, and emails from Jobs, and offers fellowships to young creators to follow in his footsteps. In addition, Apple still has a "Remembering Steve" page on its website with condolences shared by customers around the world following his death in 2011.