MacRumors

Following the announcement of the iPhone 14 and ‌iPhone 14‌ Pro, Samsung has released a new ad that seems to be aimed at convincing iPhone customers to try out its latest Galaxy Z Flip4, which, as the name suggests - flips.


The ad, titled "Join the flip side," starts with a Flip4 user showing off the device's design to what is presumed to be an ‌iPhone‌ user, highlighting features such as how it can stand up by itself to take group selfies. "I would never switch to Samsung. I love my phone," the ‌iPhone‌ user says, possibly playing on the idea of ‌iPhone‌ users being "stubborn" to try devices made by companies other than Apple.

The ‌iPhone‌ customer then becomes obsessed with everything that flips open and closed, such as a book, a toilet seat, and more. In multiple segments, the ‌iPhone‌ user is obsessed with folding things, such as a pizza, all while repeating to themselves phrases like "I've always loved my phone," "I would never switch," and "I will never switch to Samsung."

Towards the end, the ‌iPhone‌ user wakes up from the nightmare and attempts to fold their smartphone in half, and since it doesn't, they place an order for the Galaxy Z Flip4.

Before the ‌iPhone 14‌ launch, Samsung released another ad mocking the "lack of innovation" expected for Apple's latest phones compared to the Galaxy S22 Ultra and Z Flip4.

Tag: Samsung

Apple never advertises the amount of RAM in iPhones, but MacRumors can confirm that all four iPhone 14 models are equipped with 6GB of RAM.

iphone 14 pro max deep purple
The latest Xcode 14 beta contains files showing that the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max are each equipped with 6GB of RAM. By comparison, the iPhone 13 mini and iPhone 13 have 4GB of RAM and the iPhone 13 Pro and iPhone 13 Pro Max have 6GB, so there is 50% more RAM in the standard models this year.

Previous RAM amounts:

  • iPhone 13 mini: 4GB
  • iPhone 13: 4GB
  • iPhone 13 Pro: 6GB
  • iPhone 13 Pro Max: 6GB

New RAM amounts:

  • iPhone 14: 6GB
  • iPhone 14 Plus: 6GB
  • iPhone 14 Pro: 6GB
  • iPhone 14 Pro Max: 6GB

The same Xcode files accurately revealed the amount of RAM in iPhone 13 models last year and in several previous iPhone generations.

In March, analyst Ming-Chi Kuo said the iPhone 14 Pro models would feature a faster type of RAM known as LPDDR5, compared to LPDDR4X for the standard iPhone 14 models, but the Xcode files only confirm the amount of RAM in each model. The type of RAM in the iPhone 14 models should be confirmed once teardowns of the devices are published.

iPhone 14 and iPhone 14 Plus models sport the A15 Bionic chip with a 5-core GPU, while the Pro models feature a new A16 Bionic chip.

All four iPhone 14 models will be available to pre-order starting Friday, September 9 at 5 a.m. Pacific Time in the U.S. and over 40 other countries and regions. The devices are set to launch one week later on Friday, September 16, with the exception of the 14 Plus model, which will be available starting Friday, October 7.

(Thanks, @AppleSWUpdates!)

Related Roundup: iPhone 14
Related Forum: iPhone

The iPhone 14 Pro and ‌iPhone 14‌ Pro Max feature an always-on display for the first time on iPhone, which lets users glance at their phone to see key information, including the time, their wallpaper, and iOS 16 Lock Screen widgets and Live Activities.

iPhone 14 Pro Dynamic Island 1
Since the ‌iPhone 14‌ Pro is the first ‌iPhone‌ to include an always-on display, there are several unknowns about how the feature will work, what it will look like, whether it will be customizable, and how it will impact battery life. We answer those questions and more below about the new feature of Apple's highest-end ‌iPhone‌.

How Does it Work?

iphone 14 pro display overview 2
To enable the always-on display, the ‌iPhone 14‌ Pro and ‌iPhone 14‌ Pro Max feature a more advanced OLED panel with a more variable refresh rate. Whereas the previous-generation ‌iPhone‌ 13 Pro has a variable refresh rate of between 10Hz and 120Hz, the new OLED panel in the ‌‌iPhone 14‌ Pro‌ can go as low as 1Hz to enable a new Low Power mode, which preserves battery life with the always-on display.

What Does It Look Like?

iphone 14 pro always on display
The always-on display on the ‌iPhone 14‌ Pro is heavily inspired by the iOS 16 Lock Screen. When the always-on display is activated, iOS intelligently darkens the wallpaper and shows the time, widgets, and, if any are active, Live Activities. Other visual elements of the Lock Screen, including information in the status bar and the flashlight and camera shortcuts, are not shown.

Can You Customize the Always-On Display?

Given that the new ‌iPhone 14‌ Pro and ‌iPhone 14‌ Pro Max have not shipped to customers yet, we don't know what customization features Apple will provide for the always-on display. It remains likely, however, that the always-on display will not be directly customizable but will instead adapt to your customized ‌iOS 16‌ Lock Screen.

Will Older iPhones Get the Always-On Display?

No. The always-on display on the ‌iPhone 14‌ Pro and ‌iPhone 14‌ Pro Max is enabled thanks to the more advanced display hardware. As a result, it won't be coming to older iPhones, including last year's ‌iPhone‌ 13 Pro and ‌iPhone‌ 13 Pro Max. Last year's ‌iPhone‌, however, will benefit from the redesigned iOS 16 Lock Screen from which the ‌iPhone 14‌ Pro's always-on display design stems.

Will It Impact My Battery Life?

Apple says that thanks to the new display technology, the ‌iPhone 14‌ Pro and ‌iPhone 14‌ Pro Max are power efficient. The new display is paired with the A16 Bionic chip with a new Display Engine to run the always-on display, which will help control and manage power efficiency.

In terms of actual battery life promises, Apple says the ‌iPhone 14‌ Pro‌ Max lasts for up to 29 hours when watching videos (up from 28 hours on the previous ‌iPhone‌ 13 Pro Max), up to 25 hours for streaming video (no improvement), and up to 95 hours for audio playback (no improvement).

It's also possible that the ‌iPhone 14‌ Pro and ‌iPhone 14‌ Pro Max feature physically larger batteries to compensate for the possible increased energy consumption caused by the always-on display, but we'll have to wait for a teardown to know for sure.

Related Forum: iPhone

Apple has published a nine-minute video positioned as a tour of the iPhone 14 and 14 Pro, with the walkthrough pre-empting the availability of online pre-orders, which go live on Friday.


Beginning at Apple's Upper West Side store in New York City, the tour highlights the four available sizes, new camera features like Action mode, Lock Screen customizations, the ‌iPhone 14‌ Pro's Always-on display and A16 Bionic chip, Crash Detection, and more.

Apple suggests the video will help users choose the iPhone that's the right fit for them.

Find a new iPhone 14 that’s right for you. We've headed to the Big Apple to tell you all the big news about iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. We’ll explore the new models and go through all the amazing new features, sizes and colors available.

Pre-orders for the new ‌‌iPhone 14‌‌ models open on Friday, September 9, and the 6.1-inch ‌‌iPhone 14‌‌ will begin shipping on Friday, September 16. The larger 6.7-inch ‌‌iPhone 14‌‌ Plus will begin shipping to customers on Friday, October 7. Both the 6.1-inch ‌iPhone 14‌ Pro and the 6.7-inch ‌iPhone 14‌ Pro Max will be available for pre-order this Friday, September 9, and will be available to customers starting Friday, September 16.

Related Roundup: iPhone 14
Related Forum: iPhone

The new Apple Watch Ultra features the ability to measure the temperature of the water as you're diving, swimming, and doing a range of other water sports thanks to new functionality, added durability, and a new Depth app pre-installed on the watch.

apple watch ultra underwater
The Apple Watch Ultra is the most rugged Apple Watch yet, with features and design elements explicitly designed for swimmers, divers, and athletes. The new Apple Watch Ultra is also the most water-friendly Apple Watch, featuring EN 13319 certification, the international standard for diving accessories such as depth gauges relied on by professional divers.

When diving, specifically, divers can use a new Depth app that shows several key metrics, including current depth, elapsed time, the current water temperature, the amount of time spent underwater, and more. When underwater, the Apple Watch Ultra automatically opens the Depth app, making it quick and easy to get critical information without needing to open it manually.

The Apple Watch Ultra costs $799 and was made available for pre-order after yesterday's "Far out" event. The Apple Watch Ultra will begin shipping to customers on Friday, September 23.

Related Roundup: Apple Watch Ultra 2
Related Forum: Apple Watch

Apple yesterday unveiled its all-new Apple Watch Ultra, which the company says is "inspired by explorers and athletes" and "a versatile tool that empowers users to push their boundaries with adventure, endurance, and exploration."

apple watch ultra packaging
In true Apple style, the company has designed the device's retail packaging in a way that reflects its vision. As shared by 3D artist Ian Zelbo, the box depicts a snowy and sublime mountain vista surrounded by foreboding atmospheric clouds, with the wider landscape overlapping into the inner packaging.

The all-new Apple Watch Ultra is available to pre-order starting now in the U.S., Canada, Australia, France, Germany, India, Japan, the U.K., and more than 40 other countries and regions around the world, with pricing set at $799. Apple Watch Ultra will launch in stores and begin arriving to customers on September 23.

Related Roundup: Apple Watch Ultra 2
Related Forum: Apple Watch

Apple CEO Tim Cook has shot down the idea of iOS adopting RCS messaging, a format that would make it significantly easier for iPhone and Android users to send high-quality messages, videos, and photos to each other within the Messages app on iOS.

tim cook data privacy day
During a panel at Kara Swisher's final Code Conference yesterday, Cook was asked why iOS has not yet adopted support for the ‌RCS‌ standard and how Steve Jobs would feel about it (via The Verge), despite repeated calls from the industry for the company to do so. "I don't hear our users asking that we put a lot of energy in on that at this point," Cook said in response to the question.

The lack of ‌RCS‌ support on iOS makes it more difficult for iOS and Android users to communicate, forcing them to in some cases use third-party messaging platforms such as WhatsApp or Telegram. The reporter who asked the question pushed Cook on his response, saying he and his mother find it difficult to send photos and videos to each other because she uses an Android device while they use an ‌iPhone‌. "Buy your mom an ‌iPhone‌," Cook told the reporter who posed the situation.

Android has supported and led the industry in adopting RCS, while Apple has kept only iMessage and the SMS standard available on the ‌iPhone‌. Google recently started a public campaign in an attempt to convince Apple to adopt ‌RCS‌, but Cook's recent comments show Apple is not likely to budge anytime soon.

As noted by The Verge, emails from the Epic Games vs. Apple trial revealed that Apple's senior vice president of software engineering Craig Federighi said that bringing iMessage to Android and making it easier for the two platforms to communicate would "simply serve to remove [an] obstacle to ‌iPhone‌ families giving their kids Android phones."

Apple yesterday announced a slew of new products, ranging from four new iPhone 14 models, three new Apple Watches, and brand new AirPods Pro. With so many new products, you may be confused over when each product will be available for pre-order and in-store. To help, we've created a guide to make clear all the important dates related to Apple's latest products.

iphone 14 pro airpods apple watch ultra

Already Available for Pre-Order

After Apple's "Far out" event yesterday, the following three products were made immediately available for pre-order:

  • Second-Generation Apple Watch SE
  • Apple Watch Series 8
  • Apple Watch Ultra

Priced at $799, the new Apple Watch Ultra is explicitly designed for athletes, hikers, and marathon runners and features advanced health and fitness features. The Series 8, on the other hand, features the same design as the Apple Watch Series 7 but comes with a new body temperature sensor focusing on women's health. The Apple Watch Ultra is already facing 6-7 week delays for customers.

Friday, September 9

On Friday, September 9, the following products will become available for pre-order on Apple's website, the Apple Store app, and through Apple's retail partners worldwide. Ahead of Friday, Apple is already letting customers prepare to pre-order the new products.

  • ‌iPhone 14‌
  • ‌iPhone 14‌ Plus
  • ‌iPhone 14‌ Pro
  • ‌iPhone 14‌ Pro Max
  • Second-Generation ‌AirPods Pro‌

Friday, September 16

A week later, on Friday, September 16, the following products will be available in Apple's retail stores worldwide and will begin arriving to customers.

  • ‌iPhone 14‌
  • ‌iPhone 14‌ Pro
  • ‌iPhone 14‌ Pro Max
  • Second-Generation ‌Apple Watch SE‌
  • Apple Watch Series 8

Friday, September 23

Another week later, the following two products will become available through Apple, its retail partners, and begin arriving to customers worldwide.

  • Second-Generation ‌AirPods Pro‌
  • Apple Watch Ultra

Friday, October 7

Finally, two weeks later, one final product will see its launch:

  • ‌iPhone 14‌ Plus

Apple has not said why the 6.7-inch ‌iPhone 14‌ Plus will begin shipping to customers three weeks after the rest of the lineup, but earlier reports suggested Apple was facing supply chain issues with the new model, particularly with display production.

Other Imporant Dates to Keep In Mind

Besides launching new products, Apple will also make iOS 16 available to all customers with a compatible iPhone on Monday, September 12. iOS 16 features a redesigned and customizable lock screen, new features in messages, and so much more. Also, on Monday, September 12, Apple will make watchOS 9 available for the Apple Watch Series 4 and later.

iOS 16 will warn users who try to pair counterfeit AirPods with their iPhone or iPad, according to code found in the release candidate beta released to developers on Wednesday.

airpods lineup apple
Apple can already tell users when a non-genuine part is detected in an ‌iPhone‌ or ‌iPad‌, but it looks as if the company is ready to extend this warning to fake Apple accessories, too.

First spotted by 9to5Mac, the code indicates that when a user attempts to pair non-genuine AirPods with their Apple device, the upcoming version of iOS 16 and iPadOS 16 will throw up a message on the screen, which reads: "These headphones could not be verified as genuine AirPods and may not behave as expected."

A "Learn More" button will then redirect users to a support article on Apple's website explaining how to identify genuine AirPods. Notably, Apple doesn't appear to want to stop users from pairing the fake AirPods, but instead displays a "Don't Connect" option.

The surging popularity of AirPods has resulted in record numbers of counterfeit wireless headphones being seized at the U.S. border. According to a 2021 report, roughly 360,000 counterfeit wireless headphones with a retail value of $62.2 million were confiscated in the first nine months of the U.S. government's fiscal year, based on data from U.S. Customs and Border Protection.

U.S. Customs said that 80% of all counterfeit products coming into the U.S. were from mainland China or Hong Kong. While it's unclear how many of the seized counterfeit headphones were AirPods, U.S. Customs said seizures have increased 50% in the previous five years as products such as Apple's earbuds have gained popularity.


Counterfeit AirPods can use genuine Apple serial numbers and usually look physically indistinguishable from legitimate AirPods Pro. Many will even have functional active noise cancellation and Transparency mode features.

Related Roundup: AirPods 4
Buyer's Guide: AirPods (Buy Now)
Related Forums: AirPods, iOS 16

A Geekbench score for the iPhone 14 Pro Max with the new A16 Bionic chip has revealed little performance improvement compared to the iPhone 13 Pro and Pro Max from last year.

iphone 14 pro dynamic island
A Geekbench test result for iPhone15,3, the identifier for the ‌iPhone 14‌ Pro Max, shows the new ‌iPhone‌ with a single-core score of 1879 and a multi-core score of 4664. The iPhone 13 Pro scores 1707 in single-core and 4659 in multi-core, only being marginally slower than the latest high-end ‌iPhone‌.

The most significant new feature of the A16 Bionic chip is that it's the first chip from Apple based on the smaller 4nm process. The A15 Bionic chip, like Apple's M1 and M2 Apple silicon chips for the Mac, is based on the 5nm process.

Despite the smaller jump in performance that some may have hoped, Apple says the A16 Bionic chip is "the fastest chip ever in a smartphone." The A16 Bionic has a more powerful GPU that can provide up to 50% more memory bandwidth for graphics-intensive games. The A16 Bionic also has a new 16-core Neural Engine to power advanced machine learning tasks. In the CPU, the A16 Bionic features the same 6-core count as the A15 Bionic, but Apple says it's a "new 6-core CPU."

Update: This article has been updated to note that the Geekbench result is for an ‌iPhone 14‌ Pro Max, not an ‌iPhone 14‌ Pro. Both devices use the same A16 chip, however, so their scores should be similar.

Related Forum: iPhone

Apple's newly announced iPhone 14 models include a new Action mode when recording video, and here's our first real-world example of the feature in action.

Apple iPhone 14 iPhone 14 Plus back camera 220907 inline
The video below was taken by tech reporter Rich DeMuro during the hands-on time that followed Apple's "Far Out" media event on Wednesday, when it unveiled the new ‌iPhone 14‌, ‌iPhone 14‌ Plus, ‌iPhone 14‌ Pro, and ‌iPhone 14‌ Pro Max.

According to Apple, the new Action mode aims to help capture smooth-looking video that adjusts to significant shakes, motion, and vibrations, even when video is being captured in the middle of the action.


Apple's Cinematic mode, first introduced in last year's iPhone 13 series, has also been improved for the ‌iPhone 14‌ models, which can now record in 4K at 30fps and 4K at 24fps using the feature.

Pre-orders for the new ‌‌iPhone 14‌‌ models open on Friday, September 9, and the 6.1-inch ‌‌iPhone 14‌‌ will begin shipping on Friday, September 16. The larger 6.7-inch ‌‌iPhone 14‌‌ Plus will begin shipping to customers on Friday, October 7. Both the 6.1-inch ‌iPhone 14‌ Pro and the 6.7-inch ‌iPhone 14‌ Pro Max will be available for pre-order this Friday, September 9, and will be available to customers starting Friday, September 16.

Related Roundup: iPhone 14
Related Forum: iPhone

During its "Far out" event on Wednesday, Apple said that over three trillion photos were taken worldwide on iPhone last year, proving that the ‌iPhone‌ is always "ready to quickly and effortlessly capture your life's moments."

iphone 14 camera shutter
The statistic was shared during the keynote by Caron Thor, a senior manager at Apple for camera quality. The three trillion photos taken across all iPhones last year include those captured for Apple's popular Shot on ‌‌iPhone‌‌ campaign, which promotes photos taken by ‌‌iPhone‌‌ users by featuring them on Instagram, Apple's website, and billboards worldwide.

Hoping to continue the ‌iPhone‌'s momentum in photography, Apple has made significant strides in the camera on the iPhone 14, especially the higher-end ‌iPhone 14‌ Pro and ‌iPhone 14‌ Pro Max. The new higher-end cameras feature wider sensors, an all-new 48MP Wide camera, and more.

Apple has officially announced the iPhone 14 and ‌iPhone 14‌ Plus, featuring 6.1-inch and 6.7-inch displays, respectively. At first glance, the ‌iPhone 14‌ models may seem to be an iterative upgrade compared to the iPhone 13, and while they may look unchanged other than the larger size, there are several noteworthy new features for the latest iPhones.

iphone 14 iphone 14 plus in hand
Below we've listed five lesser talked-about features and changes coming to the ‌iPhone 14‌ and ‌iPhone 14‌ Plus. Keep reading to learn even more about the latest iPhones.

Your iPhone 14 Will Get Less Hot

iphone 14 a15 gaming
The ‌iPhone 14‌ and ‌iPhone 14‌ Plus are powered by the same chip that powers the ‌iPhone‌ 13 Pro and ‌iPhone‌ 13 Pro Max. Compared to the A15 Bionic variation used in the regular ‌iPhone‌ 13, the enhanced version of the A15 chip has five GPU cores instead of four. The added GPU core should improve graphics performance across games and other apps.

With the more powerful chip, Apple has reworked the internals of the ‌iPhone 14‌ and ‌iPhone 14‌ Plus to better manage heat. These changes will mean ‌iPhone 14‌ and ‌iPhone 14‌ Plus customers can get longer battery life, use apps and games for longer, and more without their iPhones getting hot to touch.

The Flash is Brighter

Alongside a few new camera features, Apple has made the True Tone flash on the ‌iPhone 14‌ and ‌iPhone 14‌ Plus up to two times brighter in certain conditions. With the new flash, an improved lens, and updated image signal processing, Apple says ‌iPhone 14‌ and ‌iPhone 14‌ Plus offer 2.5x better low-light performance on the Main and Ultra Wide camera.

iPhone 14 Plus Is a Battery Monster

f1662572972
The ‌iPhone 14‌ Plus has the longest battery life ever in an ‌iPhone‌, according to Apple. Thanks to its larger size, the ‌iPhone 14‌ Plus has a larger battery than the ‌iPhone 14‌. Previously, the larger 6.7-inch display was only available on the highest-end Pro Max iPhones, which also had a larger battery. The ‌iPhone 14‌ Plus, unlike the ‌iPhone‌ 13 Pro Max and ‌iPhone 14‌ Pro Max, doesn't feature the most advanced and battery-hungry features like a ProMotion display.

The lack of advanced features, plus the larger battery and updates to the internal design, mean the ‌iPhone 14‌ Plus is the best ‌iPhone‌ for customers who value long battery life. Apple says ‌iPhone 14‌ Plus customers can get up to 26 hours of video playback compared to the 20 hours on the standard ‌iPhone 14‌.

Selfies Now Have Autofocus

iphone 14 front facing camera ad
The front camera on the ‌iPhone 14‌ and ‌iPhone 14‌ Plus now supports autofocus for the first time to make images sharper and more detailed. Along with autofocus, the front-facing camera on the ‌iPhone 14‌ and ‌iPhone 14‌ Plus now have a larger aperture which yields a 2x improvement in low-light performance.

Colors: Brighter Red, Lighter Blue, and New Purple

iphone 14 iphone 13 colors
The ‌iPhone 14‌ and ‌iPhone 14‌ Plus are available at launch in five colors: Midnight, Purple, Starlight, (PRODUCT) RED, and Blue. Compared to the ‌iPhone‌ 13, the colors have been slightly tweaked in shade and brightness. The (PRODUCT) RED ‌iPhone 14‌ and ‌iPhone 14‌ Plus are considerably brighter than the red color option on the ‌iPhone‌ 13 and ‌iPhone‌ 13 mini. Other colors, like Blue, have been made less saturated on the ‌iPhone 14‌ compared to last year's ‌iPhone‌.

Colors like Starlight and Midnight remain unchanged at first glance. The ‌iPhone 14‌ and ‌iPhone 14‌ Plus comes in a new Purple color option not available with the ‌iPhone‌ 13, and the ‌iPhone‌ 13, which stays in the lineup, comes in a Green color option not offered to ‌iPhone 14‌ customers.

Related Roundup: iPhone 14
Related Forum: iPhone

Apple CEO Tim Cook, former Apple design chief Jony Ive, and Emerson Collective founder Laurene Powell Jobs are participating in a panel at Kara Swisher's final Code Conference appearance this evening to discuss Steve Jobs and his influence on technology, culture, and beyond.

code con cook ive powell jobs
Responding to a question from Swisher about what they believe Jobs would think about the current state of the world, Powell Jobs opined that he would not have been happy about the polarization that increasingly dominates discourse.

I would say not only the polarization, not only the fact that people are really coming to blows within families and communities and our country, but also just that he loved our country so much.

He loved California so much, but he loved our country. He loved the idea of America. He loved what it allowed the individual and the communities to become. He loved the unfetteredness of it. He loved the personal freedoms and liberties, but also the connectedness and responsibility for each other.

It was very important to him to be able to give something back to the human experience, and I think he would not be quiet about it.

On the topic of user privacy, Cook reflected on how Jobs set the standard for Apple:

Steve really ingrained in the company in the early days the importance of privacy, and it has only grown with every year that has passed since then. I think it was at D8 that he spoke about privacy here, in 2010 I think it was, and he put it in such eloquent and simple terms.

It means asking people's permission, asking them repeatedly, and it has been at the heart of how we view privacy. And so you know, we believe that privacy is a fundamental human right, and we see a world where privacy takes a backseat, and you have this sort of surveillance kind of mode everywhere, that this is a world where people begin to do less and think less. They begin to alter their behavior because they know they're being watched. And this is not a world that any of us want to live in.

I think he saw that, and saw that well, and I have every reason to believe that he would have put up a good arguments in good fights along the way.

Ive spoke a bit about care in design and how he and Steve believed in taking great care with even the smallest details because it was the right thing to do.

I think it's easier to understand carelessness which is I see it being a disregard for people, you know. Carelessness to me is just seeing people as a potential revenue stream, not the reason to work immoderately hard to really express your love and appreciation for the rest of the species.

So for us in our practice of design, I think care is very often felt, and not necessarily seen. And I think, and I know it's something that I think the three of us feel strongly about that sort of care, that is, I mean Steve talks about the carpenter, the cabinet maker that would finish the back of the drawer, and it's that you're bothered beyond whether something is actually publicly seen.

You do it not because there's an economic interest. You do it because it's the right moral decision and I think it's, I think, particularly as a designer. I think it's very often in the very small quiet things like worrying about how you package a cable.

Yeah, I worry about that ever such a lot. And Steve wrote about that a lot as well. And I think it's that sort of that preoccupation when you're set there on a Sunday afternoon worrying about the power cable that's packaged as a zigzag thing and you're going to take that little wire tie off when you're set there on a Sunday afternoon worrying about this isn't really very good.

The only reason, I think you're very aware that the reason you are there is because I think, our species deserves better.

Additional discussion topics included Steve's outlook on the genesis of creation, his structure for Apple that persists to this day, his belief that Apple should own its primary technologies, and more.

All four new iPhone 14 models and the second-generation AirPods Pro include support for Bluetooth 5.3, according to Apple's tech specs for each device, but the status of LE Audio support for the devices remains unclear at this time.

airpods pro 2
LE Audio, which can be supported on any device with Bluetooth 5.2 or higher, is a low-power audio streaming specification that would have several benefits for devices within the Apple ecosystem. Earlier this week, we outlined five benefits that LE Audio could have for AirPods Pro in particular should Apple support the specification:

  • Improved audio quality: LE Audio includes a new low-power audio codec called LC3 that provides improved audio quality compared to the classic SBC codec, even at a 50% lower bit rate, according to the Bluetooth SIG.
  • Longer battery life: With the low-power LC3 audio codec, AirPods Pro would have longer battery life for audio playback.
  • Multi-stream audio: LE Audio would enable the transmission of multiple synchronized audio streams between a source device like an iPhone or Mac and the AirPods Pro. This would allow for an individual left and right AirPod to each have its own Bluetooth audio connection with a device supporting LE Audio for improved reliability.
  • Connect many pairs of AirPods to an iPhone at once: LE Audio would allow for many pairs of AirPods to simultaneously connect to an iPhone, iPad, Mac, or other device with Bluetooth 5.2 or higher. Apple already has a feature that allows an iPhone or iPad user with AirPods to share audio with another person with AirPods, but the feature does not work with more than two pairs of AirPods.
  • No switching between iPhone and Mac required: LE Audio would allow AirPods to connect to multiple source devices like an iPhone and Mac simultaneously, eliminating the need to switch the AirPods between devices.

Apple's press releases and tech specs pages for the iPhone 14 and new AirPods Pro do not appear to make any mention of LE Audio or the benefits listed above, leading us to believe that LE Audio might not be supported on the devices currently, but we've reached out to Apple for confirmation. In July, the organization behind Bluetooth said it anticipated availability of products with support for LE Audio to ramp up by the end of 2022.

Given that iPhone 14 models and the new AirPods Pro have Bluetooth 5.3 chipsets, it is possible that Apple could enable LE Audio with a software/firmware update in the future should the devices not currently support the specification.

Related Roundups: AirPods Pro, iPhone 14
Buyer's Guide: AirPods Pro (Caution)
Related Forums: AirPods, iPhone

An optional new accessibility feature allows the upcoming iPhone 14 models to play a sound while turning on and off, according to assistive technology expert Steven Aquino, who compared the feature to the Mac's iconic startup chime.

iphone 14 pro max deep purple
Twitter user Martin Nobel shared a preview of the sound based on a file from the iOS 16 Release Candidate. As noted by developer Steve Moser, the feature will be located in the Settings app under Accessibility → Power On & Off Sounds and is designed to make it easier for users to know when an iPhone has been turned on or off.

We've yet to come across a hands-on video of this feature in action on the iPhone 14, but we'll update this story if we spot one.


https://twitter.com/MartinNobel_/status/1568772841763647490

Apple introduced the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max earlier today during a special event at Steve Jobs Theater. The two Pro models received the biggest upgrades, including an always-on display with a new pill-shaped "Dynamic Island" notch, a 48-megapixel Wide lens, a new Deep Purple color option, and more. All four iPhone 14 models will be available to pre-order starting this Friday, September 9.

Related Roundup: iPhone 14
Related Forum: iPhone

The new Apple Watch Ultra ships with a braided Apple Watch to USB-C charger, according to Apple's product page, the "What's in the box" section, and Apple Store retail documentation seen by MacRumors. The Apple Watch Ultra is the first Apple Watch to ship with the uniquely braided cable.

apple watch pro whats in the box
The Apple Watch Ultra features an all-new design that's more rugged with advanced features for athletes, hikers, swimmers, and more. The Apple Watch Ultra costs $799 and is available for pre-order today and will begin arriving to customers on Friday, September 23.

Related Roundup: Apple Watch Ultra 2
Related Forum: Apple Watch

Following the debut of the iPhone 14, ‌iPhone 14‌ Plus, ‌iPhone 14‌ Pro, and ‌iPhone 14‌ Pro Max, Apple is letting customers get ready for pre-orders, which will begin on Friday, September 9 at 5:00 a.m. Pacific Time.

apple iphone 14 preorder
With the Apple Store app on the iPhone, prospective buyers select their preferred phone, confirm their status with their carrier, add accessories, select an AppleCare+ plan, and add a preferred payment method to prepare for the ‌iPhone‌ launch. Payment in full and other payment options are supported.

‌iPhone‌ Upgrade Program members can select their iPhones and go through all of the pre-approval steps that include checking upgrade eligibility, securing credit lines, and confirming other necessary information.

Apple says that the setup process will allow customers to pre-order their devices with the tap of a button on launch day. You can get ready for pre-orders until 9:00 p.m. on September 8.

The ‌iPhone 14‌ models are priced starting at $799, and ‌iPhone 14‌ Pro models are priced starting at $999. Pre-orders begin on Friday, September 9, with a launch to follow on September 16 for the ‌iPhone 14‌, 14 Pro, and Pro Max, and October 7 for the ‌iPhone 14‌ Plus.

Related Roundup: iPhone 14
Related Forum: iPhone