A new comprehensive Apple Health Study is launching today in the Apple Research app. Apple says U.S. residents can participate in the study if they meet the minimum age requirements, and complete the informed consent process.
The new Apple Health Study aims to further understand how technology, including the iPhone, Apple Watch, and AirPods, can "play a role in advancing and improving physical health, mental health, and overall wellbeing."
The research study will also "explore relationships between various areas of health, such as mental health's impact on heart rate, or how sleep can influence exercise."
This is Apple's most holistic research study yet. It will track how technology impacts many aspects of health and diseases, including activity, aging, cardiovascular health, circulatory health, cognition, hearing, menstrual health, mental health, metabolic health, mobility, neurologic health, respiratory health, sleep, and more.
The all-encompassing Apple Health Study builds upon the Apple Women's Health Study, Apple Hearing Study, and Apple Heart and Movement Study.
Apple is conducting the study in collaboration with Brigham and Women's Hospital, a leading research hospital and Harvard Medical School teaching affiliate.
Apple Research is available in the App Store for the iPhone and Apple Watch. The app was updated today with the Apple Health Study.
WhatsApp is testing a new feature that will allow users to link their social media accounts to their WhatsApp profile, according to findings in the latest iOS beta version of the app (via WABetaInfo).
Based on the beta's current state, the upcoming feature adds a dedicated section within WhatsApp's Account settings where users can input links to their social media profiles. The beta currently only supports Instagram integration, but other Meta-owned platforms like Facebook and Threads are expected to be included in the official update.
Any social media links are displayed on a user's WhatsApp profile alongside existing information such as their name, phone number, and "About" section. According to the report, WhatsApp will use privacy controls similar to those already available for profile photos, allowing users to manage who can see their linked social media profiles.
Business accounts on WhatsApp can already display social media links after completing an authentication process, so it's likely WhatsApp will introduce similar authentication requirements before the feature's public release, which could arrive in a matter of weeks, if past beta features are anything to go by.
Apple's designs on its first foldable device appear to have ramped up a notch, with the company said to be tapping suppliers of ultra-thin glass (UTG).
Chinese manufacturer Lens Technology is set to become Apple's primary supplier of UTG for upcoming foldable devices, according to a new report from The Elec (via DigiTimes). The company is expected to secure approximately 70% of Apple's UTG orders, with US-based Corning likely to provide the raw materials.
Lens Technology has reportedly demonstrated significant advantages in mass production capabilities and financial resources for UTG manufacturing. The company is said to be particularly good at glass strengthening and minimizing side cracks after cutting, and also possesses glass etching technology.
The supplier plans to expand its UTG production line in 2025, ahead of Apple's anticipated launch of its first foldable device in the second half of 2026, according to the report. Apple's design approach apparently focuses on thinning only the central part of the UTG, which allows for greater overall thickness and improved durability.
South Korean firms Dowoo Insys and UTI are said to be potential secondary suppliers. Notably, Dowoo Insys secured two patents in October 2024 specifically related to the thinning of UTG's central part, with one patent showing similarities to Apple's own patent from the same period.
Samsung Display could be the exclusive supplier of foldable panels for Apple's first foldable device, which could be a foldable iPhone. Apple analyst Ming-Chi Kuo, Jeff Pu, The Information, and The Wall Street Journal have all targeted late 2026 or early 2027 for a potential launch.
Google appears to be tackling one of smartphones' most persistent design quirks – the camera bump. According to leaked renders published by Android Headlines, the upcoming Pixel 9A will feature an almost flush camera housing, which would be a significant departure from the bumper-sized camera bumps common in modern smartphones.
The mid-range device's camera module sits nearly level with the phone's chassis, based on side-view renders. That said, the design choice comes with at least one trade-off in camera specifications, as the Pixel 9A will reportedly feature a 48MP main lens, down from the 64MP sensor in its predecessor, the Pixel 8A. The phone will retain a 13MP ultrawide lens and a 13MP front-facing camera, according to the outlet.
Despite housing the camera components further inside the device, which will start at $499, Google has apparently managed to include what could be the largest battery ever in a Pixel phone. The 5,100mAh capacity battery exceeds even that of the premium $1,299 Samsung Galaxy S25 Ultra, suggesting Google has found innovative ways to utilize the internal space.
Could Future iPhone Camera Bumps Get Smaller?
The camera bump on iPhones has been a contentious design element since its introduction with the iPhone 6 in 2014. Apple adopted the protrusion to maintain device thinness while accommodating more advanced camera technology, although the design prevented phones from lying flat on surfaces – a complaint that has persisted as camera bumps have grown increasingly prominent.
However, the trend toward slimmer profiles that is gaining momentum across the industry could see ever smaller camera bumps. Apple is reportedly developing an iPhone 17 Air model that will prioritize thinness over camera capabilities, according to rumors. The device is expected to feature a runway-style horizontal bar across the top of the phone, similar to the design seen on the Google Pixel 9 Pro.
To achieve the slimmed down design, the device is expected to have only one camera, as opposed to two or three. It's not clear whether that will reduce the extent to which the camera module protrudes from the case, but the Pixel 9A suggests the smartphone industry's new obsession with thinness could be coming after the camera bump next.
Apple's iPhone 16 Pro Max has been comprehensively beaten by the Samsung Galaxy S25 Ultra in a real world app speed test conducted by PhoneBuff, with the Snapdragon 8 Elite chip and 12GB of RAM winning out over the A18 Pro chip and 8GB of RAM in Apple's smartphone.
The performance test measured how long it took each phone to open and process tasks across a series of apps. Each smartphone cycled through identical apps, including Facebook, Starbucks, Microsoft Office apps, Snapseed, and various games.
The Galaxy S25 Ultra established an early lead through productivity apps and maintained its advantage in image editing tasks, with Snapseed exports completing significantly faster than on the iPhone. Most notably, the Galaxy processed video in LumaFusion approximately 25% faster than the iPhone 16 Pro Max – an area where Apple's smartphones have traditionally excelled.
Even in gaming performance, which historically has been an iPhone strength, Samsung's flagship maintained its edge. The S25 Ultra matched or outperformed the iPhone in most games tested, including Subway Surfers and Flip Diving, but the iPhone did manage slim victories in Going Balls and Forward Assault.
The Galaxy S25 Ultra completed the first lap of app launches in 2 minutes and 18 seconds, a full 15 seconds ahead of the iPhone 16 Pro Max. In the second lap, which tests how well the phones maintain apps in memory, the iPhone managed to reduce the gap slightly, but the Galaxy still secured what PhoneBuff called Samsung's "biggest speed test win in years."
Samsung's impressive performance is likely a consequence of its overclocked Snapdragon 8 Elite chip and a 40% larger cooling system, combined with Android 15 and One UI 7 running with an extra 4GB of RAM available. Both devices demonstrate exceptional real-world performance, but the test results suggest Samsung has taken a significant lead in raw processing capability, despite the extra time Apple has had to optimize iOS 18 for its hardware.
Apple typically upgrades iPhones with faster and more efficient chip technology each year, so it will be interesting to see how the iPhone 17 performs when the new series debuts in September. Apple's A19 chip technology is likely to be built on an upgraded 3-nanometer process, which TSMC calls N3P, and the iPhone 17 Pro and iPhone 17 Pro Max are expected to include an A19 Pro chip.
Compared to earlier versions of 3nm chips, the N3P chips offer increased performance efficiency and increased transistor density. All iPhone 17 models will also reportedly include a vapor chamber heatsink to improve thermal performance.
Exact timing for the debut of the fourth-generation iPhone SE remains up in the air, with Bloomberg's Mark Gurmanreporting in a tweet tonight that the device "should be announced by next week." Last week, Gurman indicated that it could arrive as early as this week and later claimed that it would be arriving this week, but there once again appears to be some uncertainty about the timing.
Interestingly, Gurman now says that Apple has a few other imminent announcements up its sleeve, including a "smaller announcement" planned for tomorrow. Apple's PR representatives for Vision Pro are also "reaching out to press about an announcement to come."
New iPhone SE is still imminent and should be announced by next week, when the company is holding product briefings. Tomorrow there's a smaller announcement. For Friday, Apple Vision Pro reps are reaching out to press about an announcement to come. M4 MacBook Air within weeks.
The M4 MacBook Air is expected to be introduced "within weeks," according to Gurman, though timing remains unclear as a launch has been thought to be imminent for a while now and was originally rumored to be planned as Apple's first hardware launch of the year.
M3 iPad Air and iPad 11 introductions are also expected within the next few months.
If you have two Apple Accounts with multiple digital purchases between them, Apple now has a way for you to consolidate the accounts by migrating content from one account to another.
As noted by Stephen Hackett of 512 Pixels, Apple today published a support document that provides instructions for moving purchases from a secondary Apple Account to a primary Apple Account.
Apps, music, books, TV shows, and movies that have been purchased on a secondary account can be migrated to a main account, which is useful for people who have separate accounts for iCloud and for making media purchases.
Apple says that to migrate purchases, the primary email address, phone number, password for both accounts is required, neither account should be shared, and two-factor authentication must be turned on. When the migration takes place, the Apple Account that's signed in for use with iCloud will be the primary Apple Account, and the Apple Account signed in for Media and Purchases will be the secondary Apple Account.
To go through the process, you'll need to sign in with two different accounts on an iPhone or iPad, one for iCloud and one for purchases. There are several steps to go through, such as making sure that both accounts are set to the same country, and ensuring the secondary account does not have a remaining balance.
If you're interested in merging accounts, you should go through the checklist that Apple has outlined, and read through Apple's info on what happens during an account migration and how to undo it.
The actual merging process can be done by opening up the Settings app, going to Media and Purchases, tapping View Account, and then choosing the Migrate Purchases option. After migration, the secondary account can no longer be used for purchases, and you will need to sign in with the primary account on all Apple devices.
When combining accounts, all payment methods associated with the secondary account will migrate to the primary Apple Account, and subscriptions will also transfer over. The secondary account's Up Next queue in Apple TV will also migrate over and replace content from the primary account, as will any podcast library data.
Migrating Apple Account purchases is not available in the European Union, United Kingdom, or India at the current time.
ColorWare today launched a new line of custom-painted AirPods, offering the AirPods Max, AirPods Pro 2, and AirPods 4 in various shades of brown. The new shades are meant to be neutral, standing out less than white AirPods when the earbuds are in the ears.
There are three colors available for each product, including a light, cream colored "Glaze" shade, a mid-toned brown called "Toasty," and "Java," a darker brown color. The colors are reminiscent of the neutral color options Apple has introduced for its Beats line in partnership with Kim Kardashian.
ColorWare is known for custom painting Apple devices, and has been making electronics in custom colors for more than a decade. The company offers tons of other colors for the AirPods, employing a proprietary painting method that ensures longevity for the added paint.
Custom AirPods come with a premium price. The Blended AirPods Max are $849, the AirPods Pro 2 are $439, and the AirPods 4 are $329 for the standard version and $379 for the ANC model. Other than the custom color, the AirPods are unchanged so performance and feature set remains the same as standard AirPods from Apple.
ColorWare also recently came out with custom "Mac mini Retro" colors, featuring a rainbow Apple logo. The light version is the same cream color that Apple used for classic Macs, while the black version is a classic, matte black. Pricing starts at $899.
Apple is in the process of renaming the Gulf of Mexico to the Gulf of America, and changes are already being made to the Apple Maps app. When searching in the Maps app for Gulf of Mexico, the Gulf of Mexico name is shown or the name is blank, but tapping into the area shows the "Gulf of America" wording.
According to Bloomberg, Apple is rolling out the Maps change in the United States today, so the name should shift for most U.S. users in the near future. Apple plans to change the name for all users globally in the future.
Google this week also made good on its promise to adopt the new naming, and "Gulf of America" is now visible in both Google Maps and Waze.
Google and Apple use data from the U.S. Geographic Names Information System (GNIS) when naming world locations, and GNIS updated its database with the "Gulf of America" name change this week.
Google has explained that Maps users in the United States will see "Gulf of America" instead of "Gulf of Mexico," while users in Mexico will continue to see Gulf of Mexico. In the rest of the world, the name for the body of water between Mexico and Florida will continue to be named Gulf of Mexico, but Gulf of America is shown in parentheses below. Apple might adopt similar changes outside of the United States.
When U.S. President Donald Trump took office on January 20, one of his first orders was changing the name of the Gulf of Mexico to the Gulf of America. Other countries do not refer to the area as the Gulf of America and are not required to accept the U.S. name.
Trump also said that Alaskan mountain Denali was being renamed to Mt. McKinley, but Google Maps and Apple Maps have not yet made that change.
Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Apple's upcoming Powerbeats Pro 2 will have a day one firmware update available, as Apple has just released new software for the earbuds. The Powerbeats Pro 2 will ship with 7B15 firmware, and the new firmware has a 7B24 version number.
There's no word on what's included in the new firmware, but the Powerbeats Pro 2 have heart rate monitoring functionality that's never before been included in Apple earbuds. The Powerbeats Pro 2 have built-in optical LED sensors that measure heart rate through blood flow in the ears.
Along with heart rate monitoring, the Powerbeats Pro 2 include Active Noise Cancellation, Personalized Spatial Audio, Apple's H2 chip for connectivity, and improved sound thanks to a redesigned acoustic architecture.
As for design, the Powerbeats Pro 2 have an earhook that's 50 percent smaller than the earhook from the original Powerbeats, more ear tip sizes, 20 percent lighter weight, and a slimmed down case with better battery life.
The updated firmware can be installed on the Powerbeats Pro 2 by connecting them to power and ensuring that they are in Bluetooth range of an iPhone, iPad, or Mac that's connected to Wi-Fi. Firmware can be checked on the iPhone by going to Settings > Bluetooth and tapping the Info button next to the Beats headphones in the list. Android users can download new Beats firmware through the Beats app for Android.
The Powerbeats Pro 2 can be ordered from Apple's website starting today, and they are set to launch on Thursday, February 13. Apple is selling the Powerbeats Pro 2 for $250.
Best Buy's Presidents' Day sale kicked off yesterday, and we've already covered all of the iPad discounts you can find during the event. Today, we're focusing on MacBook Air deals, including a new all-time low price on the M2 model.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
You can get the 16GB RAM/256GB 13-inch M2 MacBook Air for $749.00 if you're a My Best Buy Plus/Total member, down from $999.00. Everyone else can purchase the computer at the typical $799.00 discount price, and you can find that price matched at Amazon.
In regards to the M3 MacBook Air, prices start at $899.00 for the M3 13-inch MacBook Air with 256GB SSD, down from $1,099.00, and also include both 512GB models at both Amazon and Best Buy. If you're shopping for the bigger MacBook Air, prices start at $1,099.00 for the M3 15-inch MacBook Air with 256GB SSD, down from $1,299.00, and reach up to $200 off for both 512GB models.
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
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Pixelmator last year announced that it was being acquired by Apple, and today the company confirmed that the acquisition has been completed after Apple received regulatory approval. The Pixelmator for iOS, Pixelmator Pro, and Photomator apps were today updated with a new splash screen announcing the deal.
Pixelmator is a well-known image and photo editing app that competes with Photoshop and other Adobe image editing tools, while focusing on ease of use and performance. The apps are exclusive to Apple's platforms.
No changes to the Pixelmator Pro, Pixelmator for iOS, or Photomator apps have been made at this time. Apple could eventually integrate these apps into iOS, iPadOS, and macOS, but for now they remain separate and available from the App Store.
Apple has photo editing tools available in the Photos app for iPhone, iPad, and Mac, but the company used to maintain a separate photo editing app called Aperture. Aperture was discontinued in 2015, and the app was removed from the Mac App Store at that time.
Apple's supply chain is gearing up for the upcoming launch of new iPad Air, MacBook Air, and entry-level iPad models, according to DigiTimes.
Apple's supply chain began shipments of the new devices in December, according to the report. The new iPad Air, MacBook Air, and entry-level iPad models are "coming soon," according to Bloomberg's Mark Gurman, but it is unclear exactly when. Gurman said a new iPhone SE will be announced this week, and the new Mac and iPad models should follow by March or April at the absolute latest, but perhaps much sooner.
In a paywalled report today, the Taiwanese supply chain publication vaguely said that the new devices will be "transitioning to Apple's own chips." Given that Macs and iPads already use Apple-designed processors, the report could be referring to Apple's rumored Wi-Fi and Bluetooth chip. However, Gurman previously reported that the chip would come to Macs and iPads "by 2026," so the exact timing of this shift remains to be seen.
Gurman said Apple's planned Wi-Fi chip supports Wi-Fi 6E, but it is unclear if it would have any consumer benefits compared to existing Wi-Fi chips in Apple devices, supplied by Broadcom. One benefit of Apple's chip could be power efficiency.
After months of teasers and leaks, the Powerbeats Pro 2 were finally announced by Apple today. A key new feature built into the Powerbeats Pro 2 is heart rate monitoring, and that functionality is expected to expand to AirPods in the future.
When both Powerbeats Pro 2 earbuds are placed in the ears, and heart rate monitoring is active, Apple says LED optical sensors pulse at over 100 times per second to measure heart rate via blood flow. The feature integrates with popular fitness apps to collect data during workouts and sync it to the Apple Health app on the iPhone.
The feature is based on the Apple Watch's heart rate sensing technology. If someone is wearing both Powerbeats Pro 2 and an Apple Watch, Apple says apps will default to using Apple Watch heart rate data, and it will likely be the same for future AirPods.
In his coverage of the Powerbeats Pro 2 announcement today, Bloomberg's Mark Gurman reiterated that new AirPods with heart rate monitoring are "still many months away" from launching. The feature is likely to be available on the AirPods Pro 3, which are currently expected to launch in late 2025 at the earliest.
Through February 20, Boston-based RR Auction is auctioning a rare Apple Computer business card signed by Steve Jobs. RR Auction says the business card is from around 1983, and it lists Jobs as Chairman of Apple's Board of Directors.
The business card has been authenticated by well-known memorabilia grading service PSA, which rated it a "Gem Mint 10," aka a "virtually perfect card."
The next bid is already set at nearly $50,000, but note that a similar Jobs-signed business card sold for just over $181,000 at auction last year.
Jobs passed away in 2011 at the age of 56. Throughout his career, he was reluctant to sign autographs, so items with his signature on them often sell for large sums of money. In 2023, for example, a check signed by Jobs sold for over $100,000 at auction.
In an emailed press release today, Apple revealed two additional games that will be available through Apple Arcade starting Thursday, March 6. Those games are Piano Tiles 2+ and Crazy Eights: Card Games+ for the iPhone and iPad.
Piano Tiles 2+ description:
The original and all-time classic piano game is getting fine-tuned with exciting new features for Apple Arcade. Players around the world can tap along to their favorite tunes, joining over 1 billion fans in this satisfying rhythm game. Players must avoid the white tiles and tap the black ones in perfect sync with the melody to achieve the highest score. With smoother gameplay, no ads, and an expansive music library featuring genres like classical, dance, and ragtime, Piano Tiles 2+ delivers endless challenges.
Crazy Eights: Card Games+ description:
Crazy Eights: Card Games+ is the classic card game reimagined with unique new rules, an exciting competitive leaderboard, various modes, and fun new themes. Players match cards by color or number in a race to shed their hand first, offering an engaging mix of luck and fast-paced strategy. With unique twists like stacking +2 cards, strategic Wild 8, Skip Queen, and Reverse Ace cards – every round becomes a fun battle of wits.
Accessible through the App Store, Apple Arcade is a subscription-based service that provides access to hundreds of games across the iPhone, iPad, Mac, Apple TV, and Apple Vision Pro, all free of ads and in-app purchases. In the U.S., Apple Arcade costs $6.99 per month and is bundled with other Apple services in all Apple One plans.
Small businesses and merchants can offer Tap to Pay on iPhone through Deluxe's app dlxPAY.
Launched in 2022, Tap to Pay on iPhone allows businesses to accept contactless payments on an iPhone, with no additional point-of-sale hardware like a Square Terminal required. The feature allows customers to pay by simply tapping their iPhone or Apple Watch, contactless credit card or debit card, or other contactless payment option on the merchant's iPhone. Payment is securely completed using the same NFC technology behind Apple Pay.
Apple's Beats brand is officially introducing the Powerbeats Pro 2 today, bringing significant updates to the wireless earphones aimed at active users. Among the upgrades for Powerbeats Pro 2 are Active Noise Cancellation (ANC) with Transparency mode, Personalized Spatial Audio, an H2 chip for improved power efficiency and Apple ecosystem integration, and for the first time in an Apple audio product, Heart Rate Monitoring.
We got an early preview of the Powerbeats Pro 2 a couple of weeks ago and have been able to spend additional time with them since then, so be sure to check out our hands-on video above for full impressions, and read on below for details on the specs.
With the Powerbeats Pro 2, the earhook is 50 percent smaller than on the original Powerbeats Pro and has been reinforced with a nickel–titanium alloy for greater flexibility and comfort, making it easy to slip on while ensuring it snaps back into shape for a secure fit. An IPX4 rating means Powerbeats Pro 2 are sweat and water resistant, while upgraded venting and a fifth ear tip size (XS, S, M, L, XL included) help ensure a comfortable fit.
The redesigned body reduces weight by 20 percent compared to the original Powerbeats Pro, but efficiency improvements delivered by the H2 chip boost battery life of the buds themselves to 10 hours with ANC off compared to 9 hours with the previous generation. The onboard battery in the case pushes total battery life to 45 hours, up significantly from the previous 24 hours even though the case is 33 percent smaller. The case is also the first ever from Beats to support wireless Qi charging in addition to USB-C.
On the audio performance side, the Powerbeats Pro 2 feature a redesigned acoustic architecture with a custom-designed dual-layer transducer plus a host of modern Apple earphone features that were missing from the previous generation: Active Noise Cancellation with Transparency mode to selectively allow outside sound in, Adaptive EQ to adjust frequencies in real-time for optimal sound, and Personalized Spatial Audio with head tracking to make it feel like sound remains anchored to the device that's playing it.
Powerbeats Pro 2 are also the first Beats product to support Lossless Audio with ultra-low latency, optimized for Vision Pro with the H2 chips in both devices working together to deliver an immersive audio/video experience with Apple's headset.
A key new feature for active users is Heart Rate Monitoring, a feature MacRumorsdiscovered some time ago based on code in Apple's software updates. When both earbuds are in the ears and Heart Rate Monitoring is active, LED optical sensors pulse at over 100 times per second to measure heart rate via blood flow, integrating with popular fitness apps to collect data during workouts and sync it to the Apple Health app. Supported apps at launch include Open (meditation), Peloton (various fitness workouts), Runna (running), Slopes (skiing), Ladder (strength training), Nike Run Club (running), and YaoYao (jump roping).
For iOS users, Heart Rate Monitoring automatically begins when a workout is started in a compatible app, and it automatically ends when the workout is stopped. Android users will need to manually turn on Heart Rate Monitoring via the earbuds themselves or in the Beats app, but monitoring will automatically end when the workout is completed.
Apple says that when a user is wearing both an Apple Watch and Powerbeats Pro 2, apps and Apple Health will default to using data from the Apple Watch, a choice Apple made to not disrupt the existing base of Apple Watch users who have already been tracking heart rate data. Apple notes, however, that both methods have been thoroughly validated and should yield similar results.
Powerbeats Pro 2 can also be paired to compatible gym equipment to enable at-a-glance viewing as you work out.
Thanks to the H2 chip, you can expect the full suite of Apple integration features with Powerbeats Pro 2, including one-touch pairing, automatic switching between devices via iCloud, Audio Sharing to allow multiple people to listen to the same audio source, hands-free Siri, and Find My support. Android users get many of the same features through the Beats app, including one-touch pairing, Heart Rate Monitoring control, customizable functionality, and a Find My-like Locate My Beats function.
Powerbeats Pro 2 include the iconic "b" logo button on each earbud, and you can customize the press-and-hold gesture to either cycle through Noise Control modes or activate Siri. Quicker single and double presses of the "b" button perform traditional functions like play/pause, track skip, and answer/mute/end calls. Each earbud also features a tactile volume rocker, making it easy to adjust volume right from your earbud without needing to mess with your connected device.
Each earbud includes three microphones and a voice accelerometer, leveraging advanced computational audio and machine-learning algorithms to optimize call performance with features like Voice Isolation to reduct background noise.
Powerbeats Pro 2 are available to order at apple.com starting today in four colors: Electric Orange, Hyper Purple, Jet Black, and Quick Sand. They're available at the same $249.99 price point as the previous generation, and they will be on store shelves starting this Thursday, February 13.