MacRumors

Apple this week expanded the iPad lineup with a new 10th-generation entry-level iPad, a new keyboard, and possibly confusing compatibility with older accessories. The new iPad, for example, does not support the second-generation Apple Pencil or the Magic Keyboard but is supported by a new "Magic Keyboard Folio" and the first-generation Apple Pencil.

ipad Accessories
To help make it clear which accessories from Apple are supported by which iPad, we've created this guide below, organized by each iPad model currently offered in Apple's lineup and which accessories they support. The accessories listed below are considered "iPad Essentials" by Apple.


6th-generation iPad mini

The addition of the new 10th-generation iPad means the iPad lineup is the largest it's been in recent memory and potentially confusing for customers. Price-wise, the new ‌iPad‌ joins the lineup right before the iPad Air at a starting price of $449. The ninth-generation iPad remains in the lineup at $329.

Compared to the iPad Air, the new entry-level iPad does not feature a laminated display or an anti-reflective coating, lacks support for the second-generation Apple Pencil and is powered by the A14 Bionic chip. Pre-orders for the new entry-level iPad and the new iPad Pro, now featuring the M2 Apple silicon chip, began earlier this week and will begin arriving to customers on Wednesday, October 26.

Related Roundups: iPad, iPad Air , iPad Pro, iPad mini
Related Forum: iPad

Apple has moved to cut back iPhone 14 Plus orders with supply chain partners after unexpectedly sluggish sales less than two weeks after the model launched, reports DigiTimes.

iphone 14 iphone 14 plus in hand feature
According to the report, several supply chain makers and channel operators have confirmed that they received notification from Apple to cut ‌iPhone 14‌ Plus production by around 40 percent. Apple is believed to be shifting production away from the non-Pro models to make more ‌‌iPhone 14‌ Pro‌ and ‌‌iPhone 14‌ Pro‌ Max devices, as suggested by increased component shipments.

Despite better ‌iPhone 14‌ Plus sales in China compared to last year's iPhone 13 mini, shipments in other markets have been flat, which has caused Apple to adjust shipment ratios for the different ‌iPhone 14‌ models. As a result, DigiTimes' sources indicated that total shipments of the ‌iPhone 14‌ Plus will likely be revised downward to around 10 million units for 2022.

Analyst Ming-Chi Kuo recently said that Apple's product segmentation strategy for standard models has failed this year, following worse ‌iPhone 14‌ Plus pre-order results than the third-generation iPhone SE and the ‌‌iPhone‌ 13‌ mini. Apple is believed to have shelved plans to increase production of both the ‌iPhone 14‌ and ‌iPhone 14‌ Plus in response.

Despite the drop in orders, related shipment ratio adjustments will mean that total ‌iPhone 14‌ series shipments in 2022 will likely maintain at 85-90 million units, according to today's report.

Related Roundup: iPhone 14
Related Forum: iPhone

Windows PC maker HP appears to believe that "the perfect laptop" is one that runs macOS — at least according to an ad the company promoted on Reddit. The ad shows an HP laptop with a macOS screenshot in what is clearly a Photoshop job gone wrong.

HP macOS
"For the digital nomads and work from anywhere-but-home types (yeah, we see you), HP has perfect laptops for wherever you're working from," the ad says. The macOS screenshot shows a Gmail inbox in Chrome, with an Apple logo visible in the menu bar.

Apple's licensing agreements do not permit macOS to be run on PCs, but there is a Hackintosh community of users who unofficially install macOS on PCs. Apple did allow its System 7 operating system to be licensed to other computer vendors in the mid-1990s, but the program was discontinued by Steve Jobs when he returned to the company.

Update — October 21: The ad has now been deleted.

(Thanks, @aaronp613!)

Apple today released a new update for Safari Technology Preview, the experimental browser Apple first introduced in March 2016. Apple designed the ‌Safari Technology Preview‌ to test features that may be introduced into future release versions of Safari.

Safari Technology Preview Feature
‌Safari Technology Preview‌ release 156 includes bug fixes and performance improvements for Web Inspector, CSS, JavaScript, Rendering, Media, Web Animations, Accessibility, Web API, and Safari Extensions.

The current ‌Safari Technology Preview‌ release is built on the Safari 16 update and it includes support macOS Ventura fdatures like Live Text, Passkeys, Web Extension improvements, and more.

The ‌Safari Technology Preview‌ update is available through the Software Update mechanism in System Preferences to anyone who has downloaded the browser. Full release notes for the update are available on the Safari Technology Preview website.

Apple's aim with ‌Safari Technology Preview‌ is to gather feedback from developers and users on its browser development process. ‌Safari Technology Preview‌ can run side-by-side with the existing Safari browser and while designed for developers, it does not require a developer account to download.

Intel today previewed the next generation of Thunderbolt, which would enable ultra-fast data transfer speeds and improved external display support on future Macs that incorporate the standard when it launches in 2023 or later.

Intel Next Gen Thunderbolt
The next generation of Thunderbolt will deliver up to 80 Gbps of bandwidth in each direction, allowing for up to 2× faster data transfer speeds between future Macs and external storage drives that support the standard compared to current speeds. The next generation of Thunderbolt will also have a mode that allows for up to 120 Gbps bandwidth for external displays, which would allow a Mac to support up to dual 8K displays at 60Hz.

Intel Next Generation Thunderbolt
The latest 14-inch and 16-inch MacBook Pro models are equipped with Thunderbolt 4/USB4 ports with up to 40 Gbps of bandwidth in each direction.

Currently, no Macs support 8K displays on a plug-and-play basis. The latest 14-inch and 16-inch MacBook Pro models support up to two or three external displays at up to 6K@60Hz depending on whether the laptop is configured with the M1 Pro or M1 Max chip.

The next generation of Thunderbolt is based on the newly released USB4 version 2.0 and DisplayPort 2.1 specifications, and it is backwards compatible with previous versions of Thunderbolt, USB, and DisplayPort. Intel plans to share more details about the next generation of Thunderbolt's official name, features, and capabilities in 2023.

Related Roundup: MacBook Pro
Tag: Intel
Buyer's Guide: MacBook Pro (Buy Now)
Related Forum: MacBook Pro

The third-generation Apple TV 4K announced this week is a relatively minor update, but the device still has at least 10 new features and changes. We've recapped everything new with the latest Apple TV below for those looking for a quick overview.

apple tv 4k yellow bg feature
What's new with the latest Apple TV:

  • A15 Bionic chip: The new Apple TV is equipped with the A15 Bionic chip for up to 50% faster performance than the previous model with the A12 Bionic chip. Apple says this results in improved responsiveness and faster navigation. Apple adds that graphics performance is up to 30% faster for smoother gaming.
  • 4GB of RAM: The new Apple TV is equipped with 4GB of RAM, compared to 3GB in the previous model, for improved responsiveness.
  • 128GB storage option: The new Apple TV is available with up to 128GB of storage, compared to a max of 64GB for the previous model.
  • HDR10+ support: In addition to Dolby Vision, the new Apple TV now supports HDR10+ content in supported apps.
  • Siri Remote with USB-C port: The new Siri Remote is equipped with a USB-C port instead of Lightning for charging.
  • Thinner and lighter design: Apple says the A15 Bionic chip's increased power efficiency allowed for the internal fan to be removed in the new Apple TV, resulting in the device having a more compact design that is around 12% thinner and around 50% lighter than the previous model.
  • No more "TV" branding on top: The new Apple TV no longer has "TV" imprinted on the top of the device and instead simply has a centered Apple logo.
  • Lower pricing: The new Apple TV starts at $129 with 64GB of storage, while the previous model started at $179 with 32GB of storage. While you need to spend $149 to get an Ethernet port, Thread support, and 128GB of storage, that's still cheaper than any of last year's models.
  • No charging cable in the box: The new Apple TV ships without a charging cable in the box for the Siri Remote, except in Brazil. Apple sells a new woven USB-C cable separately for $19.
  • Packaging changes: The new Apple TV comes in a slightly more rectangular box that no longer has outer plastic wrap.

The new Apple TV 4K is available to order now and launches Friday, November 4 in the U.S. and more than 30 other countries.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

It's been more than a month since we last saw a notable discount on the AirPods Max, but today Amazon has the headphones for $449.99, down from $549.00. This is still one of the best deals we've seen in 2022 on the AirPods Max, and overall it's a second-best price.

AirPods Max Deal Feature SilverNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Silver, Sky Blue, and Space Gray are available at $449.99, and you won't find this deal anywhere other than Amazon. There is no coupon needed this time around, as the discount has been automatically applied.

We track sales for every model of the AirPods in our Best AirPods Deals guide, so be sure to bookmark that page while you shop around for the wireless headphones.

Related Roundup: Apple Deals

The launch of a new iPad Pro and entry-level iPad means that Apple's ‌iPad‌ lineup is the largest it has been in recent memory. The wide range of choices, inconsistent features, and confusing compatibility with accessories may be a source of confusion for customers looking for a new ‌iPad‌.

2022 ipad lineup
One of the newest additions to the ‌iPad‌ lineup is the 10th-generation entry-level ‌iPad‌. Compared to the ninth-generation model, which remains in the lineup at a lower starting price, it's a major update featuring a new design and a USB-C port. The new ‌iPad‌, however, is eerily similar to the fifth-generation iPad Air.

Both the latest ‌iPad Air‌ and entry-level ‌iPad‌ have the same full-screen design with no Home Button, a Touch ID sensor embedded in the Power button, a 10.9-inch display, a single camera system, and support for 5G. The two iPads are extremely similar, with the only difference being the lack of support for the second-generation Apple Pencil on the entry-level ‌iPad‌, minor changes in the displays, and the chip.

The latest ‌iPad Air‌ has the M1 Apple silicon chip, while the new entry-level ‌iPad‌ is powered by the A14 Bionic chip. While the ‌M1‌ chip is more powerful than the A14 Bionic, customers are unlikely to see major differences in day-to-day use. With iPadOS 16, however, there are some ways the ‌M1‌ chip will enable newer experiences not available on the entry-level ‌iPad‌, most notably Stage Manager.

The 10th-generation ‌iPad‌ does not support the second-generation ‌Apple Pencil‌, meaning it only works with the original stylus. The first-generation ‌Apple Pencil‌ requires a Lightning port in order to charge, unlike the newer model which charges magnetically. Since the new ‌iPad‌ has a USB-C port, customers will have to purchase an adapter to charge their first-generation Apple Pencil on their iPad. Design-wise, the new ‌iPad‌ is the first to feature a landscape FaceTime camera.

Other than the ‌iPad Air‌ and entry-level ‌iPad‌, customers can still choose the ninth-generation baseline ‌iPad‌ as an option. The ninth-generation ‌iPad‌ features a Home Button, a smaller 10.2-inch display, the A13 Bionic chip, and a Lightning connector. Between the three ‌iPad‌ models, customers are left to choose between differences in performance, design, and compatibility for ‌Apple Pencil‌.

At the higher end of the lineup, customers can choose the new ‌iPad Pro‌, now powered by the M2 Apple silicon chip. The ‌iPad Pro‌ is offered in 11-inch and 12.9-inch sizes and is the only ‌iPad‌ model with advanced features like ProMotion, a LiDAR scanner, a USB‑C connector with support for Thunderbolt, and Face ID. The iPad mini is also an option for customers who solely want the smallest and most portable ‌iPad‌ possible.

Related Roundups: iPad, iPad Air , iPad Pro, iPad mini
Related Forum: iPad

Apple yesterday announced the new iPad Pro, and naturally this means previous generation models have begun hitting record low prices. On Amazon, you can find $200 off nearly every 12.9-inch model of the 2021 iPad Pro, with the sole exception of 2TB configurations.

ipad pro purpleNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

These sales are only available on Amazon, and as of now only the 12.9-inch iPad Pro is seeing notable discounts. Anyone okay with owning a previous generation model will be able to find solid deals among the price drops, which start at $899.00 for 128GB Wi-Fi.

12.9-inch iPad Pro (2021)

  • 128GB Wi-Fi - $899.00, down from $1,099.00 ($200 off, all-time low)
  • 256GB Wi-Fi - $999.00, down from $1,199.00 ($200 off)
  • 512GB Wi-Fi - $1,199.00, down from $1,399.00 ($200 off, all-time low)
  • 1TB Wi-Fi - $1,599.00, down from $1,799.00 ($200 off, all-time low)
  • 128GB cellular - $1,099.00, down from $1,299.00 ($200 off, all-time low)
  • 256GB cellular - $1,199.00, down from $1,399.00 ($200 off, all-time low)
  • 512GB cellular - $1,399.00, down from $1,599.00 ($200 off, all-time low)
  • 1TB cellular - $1,599.00, down from $1,799.00 ($200 off, all-time low)

The 2021 and 2022 iPad Pro models have a lot in common, with the typical performance enhancements coming to the latest models thanks to Apple's M2 chip. We've broken down all of the pros and cons to each iPad Pro in our Buyer's Guide, perfect for anyone trying to figure out if they should upgrade to the newest iPad Pro.

Be sure to visit our full Deals Roundup to shop for even more Apple-related products and accessories.

Related Roundup: Apple Deals

The new iPad Pro has now replaced the previous model from 2021 in Apple's tablet lineup, but how different are the two successive ‌iPad Pro‌ generations?

iPad Pro 2021 vs 2022 Feature
In April 2021, Apple unveiled new ‌iPad Pro‌ models, adding the M1 chip, a Thunderbolt port, 8GB or 16GB of RAM, up to 2TB of storage, an upgraded front-facing camera with Center Stage, Smart HDR 3, and extended dynamic range video, as well as a mini-LED display on the 12.9-inch model. These ‌iPad Pro‌ models have now been discontinued by Apple and prices for the devices at third-party resellers are falling. As such, some customers may be weighing up whether to buy the 2021 ‌iPad Pro‌ or the new, 2022 models.

The iPad Pros from 2021 and 2022 share the overwhelming majority of their features, so should you consider buying or sticking with the older model to save money? This breakdown also serves as a way to clearly see all the differences that the new ‌iPad Pro‌ brings to the table.


iPad Pro 2021

  • ‌M1‌ chip with 8-core, 3.2GHz CPU and 8-core GPU
  • 68.25GB/s memory bandwidth
  • Neural Engine
  • Media engine for hardware-accelerated H.264 and HEVC
  • Video encode and decode engine
  • Image signal processor (ISP)
  • Smart HDR 3
  • Wi‑Fi 6
  • Bluetooth 5.0

iPad Pro 2022

  • M2 chip with 8-core, 3.49GHz CPU and 10-core GPU
  • 100GB/s memory bandwidth
  • 40 percent faster Neural Engine
  • Media engine for hardware-accelerated H.264, HEVC, ProRes, and ProRes RAW
  • Higher-bandwidth video decode engine
  • Video encode and decode engine
  • ProRes encode and decode engine
  • "New" image signal processor (ISP)
  • Smart HDR 4
  • ProRes video recording up to 4K at 30 fps
  • Wi‑Fi 6E
  • Bluetooth 5.3
  • Apple Pencil hover

Most of the advantages of the new ‌iPad Pro‌ come from the ‌M2‌ chip, which offers a 15 percent faster CPU and a 35 percent faster GPU. The chip's 16-core Neural Engine can process 40 percent more operations per second, while offering almost double the memory bandwidth to aid multitasking and working with large assets. With a new media engine, the ‌iPad Pro‌ can capture ProRes video for the first time, and encode the footage up to three times faster. While this may be beneficial to some users, very few people have professional workflows that can take advantage of the ‌iPad Pro‌'s power and most prospective customers do not need more than the 2021 model's ‌M1‌ chip.

‌Apple Pencil‌ hover provides a new way to interact with the ‌iPad Pro‌, with the pencil being detected up to 12mm above the display, allowing users to see a preview of their mark before they make it. This makes sketching and illustrating more precise, and text fields and icons automatically expand below the ‌Apple Pencil‌. While this is likely to be useful to illustrators and ‌Apple Pencil‌ fans, it is unlikely to be a major motivation to buy the latest model.

Overall, the ‌2022 ‌iPad Pro‌‌ is a very minor upgrade over the 2021 model, with the ‌M2‌ chip and ‌Apple Pencil‌ hover being the only significant changes, meaning that it is difficult to recommend upgrading. Many 2021 ‌iPad Pro‌ users will likely not be able to justify upgrading to the latest model, but some customers coming from an older version of the ‌iPad Pro‌ could still have good reason to preference the latest models, especially those who need maximum performance and use the ‌Apple Pencil‌ for note taking and illustration heavily. The ‌two ‌iPad Pro‌ models are very similar, so customers who have an older ‌iPad‌ and are looking for an upgrade may prefer to look for a discounted 2021 model.

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Neutral)

The fourth-generation iPhone SE will feature almost exactly the same design as the iPhone XR, according to leaker Jon Prosser.

SE 4 render 1
In a video on his Front Page Tech YouTube channel, Prosser said that the fourth-generation ‌iPhone SE‌ will effectively share the design of the ‌iPhone‌ XR from 2018. The change is plausible given that the first-generation ‌iPhone SE‌'s design was based on 2013's ‌iPhone‌ 5S, while the second- and third-generation ‌iPhone SE‌'s design is based on 2017's ‌iPhone‌ 8.

The latest information expands on Prosser's initial claim from August, but he remains unclear on the internals and specifications of the device – though it is likely to use some older hardware to keep costs down. To showcase the fourth-generation ‌iPhone SE‌'s design, Apple concept graphic designer Ian Zelbo created renders that purport to accurately depict the new device:

SE 4 render 3
SE 4 render 2
In October 2021, a report from Chinese site MyDrivers explicitly said that the ‌iPhone SE‌ will move to an ‌iPhone‌ XR-like design – a claim that now seems to have been corroborated by a range of other sources.

The fourth-generation ‌iPhone SE‌ has been rumored since before the third-generation model launched earlier this year. Prosser's latest claim lines up with a recent forecast from display analyst Ross Young, who said that the next-generation ‌iPhone SE‌ will feature a 6.1-inch display with a "notch" cutout at the top of the display. Back in 2019, Apple analyst Ming-Chi Kuo first said that Apple was working on an iPhone SE with a 6.1-inch LCD display. Since the ‌iPhone‌ XR featured a 6.1-inch LCD display with a notch, rumors seem to be in broad agreement about the design of the next-generation ‌iPhone SE‌.

Related Roundup: iPhone SE
Buyer's Guide: iPhone SE (Don't Buy)
Related Forum: iPhone

The third-generation Apple TV 4K and 10th-generation iPad announced this week are both equipped with increased RAM.

Apple TV 2022 Feature Blue
The newly released Xcode 14.1 Release Candidate confirms that the new Apple TV and iPad both contain 4GB of RAM. The previous Apple TV 4K and the ninth-generation iPad are equipped with 3GB of RAM, so both devices have received a memory boost.

Xcode has accurately revealed the amount of RAM in several iPhones, iPads, and other devices. Thanks to @AppleSWUpdates for assistance.

The new Apple TV is powered by the A15 Bionic chip, while the 10th-generation iPad is equipped with the A14 Bionic chip. The chip and RAM upgrades will contribute to increased performance and responsiveness on the devices.

For the new iPad Pro, Apple's website says there is 8GB of RAM in models with 128GB, 256GB, or 512GB storage and 16GB of RAM in models with 1TB or 2TB storage.

Bloomberg's Mark Gurman accurately reported that the new Apple TV would have 4GB of RAM prior to the device being announced.

Related Roundups: Apple TV, iPad

As rumored, the new tenth-generation iPad comes without a headphone jack. Following its debut, Apple has now removed the 3.5mm connector from all of the latest-generation ‌iPad‌ models in its lineup.

10th Gen iPad Feature Fanned Pink
The ninth-generation entry level ‌iPad‌, which Apple continues to sell, is now the only remaining tablet in Apple's ‌iPad‌ range that has the 3.5mm connector.

For users of the newer ‌iPad‌ who want to use wired headphones, or in scenarios where wired headsets remain widely used, such as in classrooms, Apple sells a $9 USB-C-to-3.5mm adapter.

Apple gradually removed the 3.5mm connector from its iPhones, and then from the iPad Pro, iPad Air, and iPad mini, in that order. When Apple stops selling the previous-generation ‌iPad‌, it will be the death knell for the headphones connector on the company's tablets, and among Apple's hardware it will be only Macs that include the jack.

Related Roundup: iPad
Buyer's Guide: iPad (Caution)
Related Forum: iPad

Apple has lowered the price of refurbished iPad Pro models following the announcement of a new ‌iPad Pro‌ and entry-level iPad, giving customers who may want an older model the opportunity to purchase one at a lower price.

ipad pro refurbished 2022
As spotted on Twitter, Apple has lowered the price of the 2018 11-inch ‌iPad Pro‌ in 64GB, 256GB, 512GB, and 1TB configurations. The 64GB refurbished model now costs $469, 256GB for $539, 512GB for $689, and 1TB for $849. The 2018 ‌iPad Pro‌ includes a full-screen design, a single camera, and the A12X Bionic chip, and is one of several ‌iPad‌ models Apple offers on its refurbished store.

Yesterday, Apple announced an updated ‌iPad Pro‌ that's now powered by the M2 Apple silicon chip, offering performance improvements compared to the M1 chip in last year's model. The new ‌iPad Pro‌ features the same display and camera hardware as the previous generation. Apple also announced the 10th-generation entry-level ‌iPad‌ with a new design, USB-C, and support for only the first-generation Apple Pencil.

Apple significantly increased the price of existing iPad mini models in non-US markets after updating its online store with new entry-level iPad and iPad Pro models on Tuesday.

iPad mini 6 orange BG
In the UK for example, the 64GB ‌iPad mini‌ now costs £569, up from £479 earlier in the day, while the 256GB model costs £749, up fro £619. That's a 19% and 21% price increase, respectively, making the ‌iPad mini‌ more expensive than the new 10.9-inch ‌iPad‌, which starts from £499 and £649 at the same capacities.

Similar hikes can be found in countries across the EU. In Italy, for instance, the 64GB and 256GB ‌iPad mini‌ models are now 659 euros and 859 euros respectively, whereas previously they cost 559 euros and 729 euros, representing an 18% price increase.

India and markets across the Asia Pacific region have also seen hikes, although the increases in these areas are more modest. In Australia, for example, ‌iPad mini‌ prices have risen by around 11%.

Apple gave no reason for the price hikes outside the US, but they could be linked to the strong dollar combined with rising inflation and increased costs, although the price of most other latest-gen devices in Apple's hardware product lineup have remained constant.

(Thanks, Nick!)

Related Roundup: iPad mini
Buyer's Guide: iPad Mini (Buy Now)
Related Forum: iPad

The new entry-level iPad display lacks the anti-reflective coating that helps minimize glare in light, and it only supports sRGB colors, not the industry-wide standard P3 wide color.

10th Gen iPad Feature Fanned Pink
On its website, Apple lists the new entry-level ‌iPad‌ with the same Liquid Retina display as the fifth-generation iPad Air with 2360 x 1640 resolution at 264ppi (pixels-per-inch). Unlike the ‌iPad Air‌, however, the new entry-level ‌iPad‌ does not support P3 wide color, does not have an anti-reflective coating, and is not a fully laminated display, according to Apple's website.

The new entry-level ‌iPad‌ also lacks support for the second-generation Apple Pencil, still only supporting the first-generation ‌Apple Pencil‌. Since the new ‌iPad‌ has a USB-C port, customers will have to use an adapter to charge their Apple Pencil with their ‌iPad‌. Apple is selling an adapter for $9, but one is also now included in the box with the first-generation ‌Apple Pencil‌.

Related Roundup: iPad
Buyer's Guide: iPad (Caution)
Related Forum: iPad

Apple can be expected to announce 11-inch and 12.9-inch iPad Pro models with OLED displays in 2024, according to display analyst Ross Young.

iPad Pro OLED Feature 2
In a tweet, Young said both models of the ‌iPad Pro‌ will come with OLED displays in the early half of 2024. The new M2 ‌iPad Pro‌ models announced yesterday include no display changes, including the lack of a mini-LED display on the smaller 11-inch model. Apple introduced a mini-LED display on the 12.9-inch ‌iPad Pro‌ in April 2021, and despite rumors it would also come to the 11-inch size, that did not happen.

Compared to mini-LED technology, the OLED displays Apple is reportedly planning to use will include a two-stack tandem structure, in which there are two red, green, and blue emission layers, allowing for increased brightness. OLED displays are also more power efficient, which could help extend battery life.

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Neutral)

The new Apple TV 4K announced today already has a lower starting price of $129, compared to $179 for the previous model, but analyst Ming-Chi Kuo believes that the next-generation Apple TV could be sold at an even lower price point.

Apple TV 4K 2022
In a tweet today, Kuo said a sub-$100 price would be the "sweet spot" for the Apple TV and added that he expects the next-generation model to be "more affordable."

Both the second-generation (2010) and third-generation (2012) models of the Apple TV were priced at $99 at launch, and Apple eventually lowered the price of the third-generation model to $69, so there is precedent for a sub-$100 Apple TV, which would better compete with low-priced streaming devices sold by Google, Amazon, and Roku.

Another possibility is that when the next Apple TV launches, the model announced today remains in the lineup for around $99.

In the meantime, the latest Apple TV 4K is certainly a better value than its predecessor. Even if Apple is attempting to upsell customers to the $149 model with 128GB of storage, Ethernet, and Thread support, that device is still a better value than the previous model with 32GB of storage for $179 or 64GB storage for $199.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)