Opera has released its artificial intelligence-powered Opera One browser for iOS, following several weeks in beta testing.
The iPhone app mimics the minimalist aesthetic of the company's desktop browser, and "intelligently hides unnecessary elements" to make the browsing experience free from distractions. When scrolling on a page, for example, the browser hides the bottom and the top bar for a full-screen view.
The search bar sits at the bottom of the interface for easier access, provides quick search suggestions while typing, and includes Aria AI assistant integration. There's also a new swipe-to-search gesture that lets users activate the search bar with a simple swipe down, similar to when users search for apps from the iPhone's Home Screen via Spotlight. The placed search bar is the default option, but users can alternatively choose Standard Navigation or Fast Action Button style.
Aria can assist with a wide range of tasks, from web searches to generating text and images, according to Opera. With Voice Input, Aria allows users to speak queries instead of typing them, making it convenient when on the move or in need of hands-free operation. Aria can also create images using Google's Imagen2 model, enabling users to generate visuals simply by providing a prompt.
Additionally, there's a new start page carousel that is designed to keep users informed without cluttering up the interface, integrating news, live scores, and product tips into the wallpaper background. Opera also includes a built-in ad blocker, a free VPN service, and several theme customization options.
It will likely be years before Apple Intelligence has a compelling enough feature set that people will pay for, Bloomberg's Mark Gurman said in this week's Power On newsletter. Apple Intelligence is still so new that Gurman expects it will "take three years" for Apple to create a product that's worth charging for, and even that "may be the best-case scenario."
Gurman suggested last month that Apple's long-term plan is to develop something like Apple Intelligence+, with add-on features that users would pay a monthly fee to access. Apple already has a tiered subscription setup for iCloud, so Apple Intelligence could work similar to that.
iCloud provides 5GB of free storage to all users, but for a fee, iCloud+ subscription plans include more storage and also access to features like iCloud Private Relay. In the future, basic Apple Intelligence access could continue to be free, with more advanced features requiring a subscription. OpenAI and other companies charge for AI queries and image generation after a set free limit due to the computing power and costs associated with AI.
As of right now, the first Apple Intelligence features are only partially available in the iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 betas. Apple has added Writing Tools, some basic Siri improvements, smart replies in Messages and Mail, and a few other features like a Memory Maker option in Photos, but Image Playground, Genmoji, and the bulk of the Siri upgrades won't be coming until later in 2024 and 2025.
In addition to fully rolling out the first Apple Intelligence features that were announced at WWDC 2024, Apple still needs to work to expand the functionality to more countries, including China and the European Union. The features that Apple showed off in June likely won't all be available until 2025, and there's no word yet on when it might expand to more countries (including other languages), so it's not hard to see how it could take until 2027 or beyond to have a robust product.
As another reference point, Apple introduced Emergency SOS via satellite alongside the iPhone 14 in 2022, a feature that the company plans to eventually charge a fee to use, but it will be at least 2025 before the first iPhone owners have to pay for it. Apple's fee for Emergency SOS has not yet been announced.
When Apple does start charging for Apple Intelligence, it could be baked into existing iCloud+ plans or included as part of Apple One, Apple's subscription bundle. Counterpoint Research analyst Neil Shah recently speculated that Apple could charge between $10 and $20 for Apple Intelligence, with the fee rolled into an Apple One plan. The basic Apple One plan is priced at $19.95 per month right now, and it includes 50GB iCloud+ storage, Apple TV+, Apple Music, and Apple Arcade.
Apple is beta testing iOS 18 and the first update to iOS 18 concurrently, and we got the second betas of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 today alongside the sixth betas of iOS 18, iPadOS 18, and macOS Sequoia 15.
Many of the changes in iOS 18.1 are focused on bringing the .1 betas in line with the standard betas, which recently received updates to Photos and Safari, while updates in iOS 18 are to finalize features and prepare it for launch.
Photos Redesign (iOS 18.1)
The redesigned Photos app in iOS 18 has proven to be not so popular with some users, so Apple streamlined it ahead of launch. The all-in-one design remains, but Apple removed the carousel to make the app less confusing and less repetitive. Apple introduced these design changes in the standard iOS 18 update last week, and has now brought them to iOS 18.1.
With prior versions of iOS 18, you could swipe left to right to get to various Collections, but now Collections are accessed solely by scrolling down from the main library view. Collections include your custom albums and content that was previously in the For You section, such as featured images, videos, favorites, memories, and more.
The Photo Library now displays more images at once in the photos grid, and Apple moved albums higher by default to make it easier for users to get to them. Recently Saved content has been integrated into Recent Days, so it's simpler to find too.
Distraction Control in Safari (iOS 18.1)
Distraction Control is a new Safari option that lets you hide distracting elements from webpages and articles. You can use the feature to get rid of sign-in windows, cookie preference popups, newsletter signup videos, GDPR banners, and autoplay videos, among other things.
What you can't use Distraction Control for is hiding ads. Apple has been clear that Distraction Control is not an ad removing tool, and while you can temporarily hide an ad, it pops right back when the ad or webpage refreshes. Distraction Control is designed for static content, not dynamic content, so anything that refreshes can't be hidden from view.
You can get to Distraction Control by opening up Safari, selecting the page settings, and tapping on Hide Distracting Items. From there, you can tap on an element on the page that you want to hide from view. If you're not seeing the Hide Distracting Items option, tap on the three dots in the settings and then choose Edit and you'll be able to add it to your quick access options.
What you've hidden will remain blocked from view as long as it's not dynamic content, but you can restore a webpage to default by going into the same options and tapping on Show Hidden Items.
Note that if you hide a cookie banner or GDPR popup, it is the same as closing the banner without submitting your website preferences. Distraction Control settings are on-device and will not sync from one device to another, so you will need to set it up on each of your devices.
Distraction Control was added to iOS 18 and iPadOS 18 last week, and now the feature is also in the .1 betas.
Photo App Collection (iOS 18 Beta 6)
Apple has further tweaked the Photos app in iOS 18 beta 6, introducing a redesigned look for the Albums Collection. Each album has a separate card, with a main thumbnail on the left. Prior versions had the album name on the left and a collection of small thumbnails.
Control Center (All Betas)
In Control Center, there is a new toggle for turning Bluetooth on and off. It is separate from the general communication controls that are all lumped together, and it can be added to any Control Center page.
You can also add the Bluetooth toggle to the Lock Screen in place of the Camera or the Flashlight or assign it to the Action Button on the iPhone 15 Pro and Pro Max.
There have been some tweaks to the way Control Center icons are organized in the gallery. A "Capture" section, for example, has Camera, Scan QR Code, and Magnifier options, and Silent Mode has been added under Sounds.
Dark Mode Notification Icons (All Betas)
When you have Dark Mode icons turned on, notifications that you receive from apps with a Dark Mode icon will show with that icon properly rather than showing with the Light Mode icon.
Note that in iOS 18.1 beta 2, both Dark Mode and Dark Mode icons need to be turned on for notifications to have the darker icon. In iOS 18 beta 6, dark mode icons will show up with the darker icons turned on. Dark Mode is not required.
Splash Screens (All Betas)
As Apple prepares for the launch of iOS 18, there are new splash screens for Photos, Translate, Podcasts, Home, Apple TV, Calculator, and Notes. The addition of splash screens suggests that we are nearing the end of planned changes for the base version of iOS 18, which will be installed on iPhone 16 models.
Apple Intelligence Localization (iOS 18.1)
Apple Intelligence includes new localized versions of English in the second 18.1 beta. Options include Canada, Ireland, New Zealand, South Africa, India, and Singapore, which are in addition to the previous U.S., UK, and Australia localization options.
No support for non-English languages has been added at this time, and Apple says that support for other languages will come later this year and in 2025.
Apple Intelligence in EU (iOS 18.1)
Multiple people located in the European Union have been able to turn on and use Apple Intelligence by setting their region to the United States and language to U.S. English.
Icon Tints (All Betas)
Tints that you apply to your icons to match wallpapers are now linked to that wallpaper rather than the system. When you change your wallpaper, your icons will change as well if you've tailored them to be tinted to a wallpaper color.
Apple Music (All Betas)
The Browse tab in Apple Music is now the "New" tab.
Lock Screen (iOS 18.1)
There is no longer an option to get to Spotlight search by swiping down from the Lock Screen in iOS 18.1 beta 2, but based on it being listed a known issue in the release notes, this is a bug.
Mail - Upgrade Warning
Apple says that developers who have iOS 18 beta 5 and who are thinking of upgrading to the iOS 18.1 beta might have all their mail redownloaded.
More Features
Know of something that we left out? Let us know in the comments below.
The macOS Sequoia 15 and 15.1 betas that Apple provided to developers today officially introduce new macOS Sequoia wallpapers that first popped up last week.
The wallpapers feature the sequoia trees that macOS Sequoia is named for. The imagery likely comes from Sequoia National Park, located in the southern Sierra Nevada mountains of California. There are three separate versions of the wallpaper for different times of day: Sequoia Sunrise, Sequoia Morning, and Sequoia Night.
Each wallpaper is animated and will shift slightly at the Lock Screen when you unlock your Mac, plus there is an option to set it as a screen saver.
You will need the latest macOS Sequoia betas to see the official wallpapers, but downloadable versions are available on other machines. The Sequoia wallpapers will be available to all macOS Sequoia users when the operating system is released this fall.
Apple today released a third beta firmware for the AirPods Pro 2, including both the Lightning and USB-C versions. The updated firmware has a build number of 7A5266c, up from 7A5244b, and it is available to developers at the current time. This is the third firmware update that Apple has released since announcing new AirPods Pro 2 features in June.
There are multiple features that are coming to the AirPods Pro 2 as part of iOS 18, and these features are included in the firmware update.
With head gestures, users can control Siri on the AirPods Pro with a shake or a nod of the head. If you get a phone call, for example, you can shake your head no if you don't want to answer it, or nod to accept the call. Siri interactions can be used for responding to incoming messages, calls, and notifications.
Apple is adding Voice Isolation to the AirPods Pro to cut down on loud background sounds to make you easier to hear, and there is a new Personalized Spatial Audio feature specific to gaming. Game developers will be able to incorporate spatial audio into their games for a more immersive audio experience.
The new firmware requires a device running iOS 18 to install, and it won't be available to the public until this fall.
Apple today provided developers with the second betas of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 to continue testing Apple Intelligence features. The second betas come two weeks after Apple seeded the first iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 betas.
A device capable of supporting Apple Intelligence is required to download the updates, which includes the iPhone 15 Pro and Pro Max, Apple silicon iPads, and Apple silicon Macs. The updates can be downloaded from the Settings app on a compatible device, with developers able to choose between the standard iOS 18/iPadOS 18/macOS Sequoia 15 betas or the .1 betas with Apple Intelligence functionality.
Apple Intelligence includes Writing Tools that are available wherever text can be selected and edited, and it can be used for spell checking, fixing grammar, rewriting with a new tone, and summarizing text.
Siri has a new design with a subtle glow around the display, and there is a Type to Siri feature so you don't have to speak to Siri. Siri can follow along if you stumble over your words, and can maintain context between requests. Safari can summarize articles, and there's a new Reduce Interruptions Focus Mode.
Smart replies are available in Messages and Mail, plus the Mail app surfaces time sensitive messages and puts them at the top of your inbox. Photos has a Memory Movie feature for creating slideshows based on text descriptions, and you can record, transcribe, and summarize phone calls. Transcription and summarization are also available for any audio recording.
Apple has split Apple Intelligence into a separate set of betas because these features will not be available in the initial launch versions of iOS 18, iPadOS 18, and macOS Sequoia. Apple Intelligence will be available to the public later in the fall after a developer testing period.
Apple today seeded the sixth betas of upcoming iOS 18 and iPadOS 18 updates to developers for testing purposes, with the software coming a week after the release of the fifth betas.
Registered developers are able to opt into the betas by opening up the Settings app, going to the Software Update section, tapping on the "Beta Updates" option, and toggling on the iOS 18/iPadOS 18 Developer Beta setting. Note that an Apple ID associated with a developer account is required to download and install the beta. The iOS 18 and iPadOS 18 beta track is now separate from the iOS 18.1 and iPadOS 18.1 beta track, with the .1 betas adding support for Apple Intelligence on devices that are able to run the features.
iOS 18 introduces Apple Intelligence, a set of AI features that are built deeply into the operating system. Apple Intelligence won't be coming until later in the beta testing process, but it includes features for refining and editing writing, generating images and emoji, and most notably, improving Siri and search. Siri is gaining a better understanding of natural language, improved contextual awareness, and the personal assistant will integrate with ChatGPT to answer more complex queries.
Apple Intelligence features are limited to the iPhone 15 Pro models and iPads with an M-series chip, but there are a number of other features that are coming. Apple is allowing users to rearrange Home screen apps to have open spaces, plus there's a dark mode for app icons and tinting options.
The Control Center is customizable and third-party developers can add controls for their apps, with the Lock Screen Flashlight and Camera icons able to be replaced or removed. Messages is gaining Rich Communication Services support to improve conversations with Android users, the option to schedule texts to be sent later, new text effects, messages over satellite when there's no cellular, and the option to use any emoji for Tapback responses.
There's a dedicated Passwords app for logins, passkeys, Wi-Fi passwords, and verification codes, and there's now an option to lock and hide apps, which means they can't be opened without secondary Face ID or Touch ID authentication even when your phone is unlocked.
Safari has a highlights feature that summarizes articles and surfaces key information on websites, the Photos app interface has been overhauled, and there's a new Tap to Cash feature for privately and securely transferring money using Apple Cash. Other features include equation solving and voice memo transcription in Notes, a game mode for improving game performance, and an option to respond to Siri on AirPods with head gestures.
Apple will release iOS 18 and iPadOS 18 to the public this fall.
Apple today seeded the sixth beta of upcoming an upcoming macOS 15 Sequoia update to developers for testing purposes, with the software coming a week after the release of the fifth beta.
Registered developers can opt-in to the macOS Sequoia beta through the Software Update section of the System Settings app. An Apple ID associated with an Apple Developer account is required to get the beta.
macOS Sequoia includes iPhone Mirroring, which allows you to control your locked iPhone from your Mac. You can open and use iPhone apps, interact with notifications, and drag and drop files between your iPhone and Mac and vice versa.
There are new options for window tiling, and dragging a window to the edge of the display will suggest a tiled location to make it easier to use multiple apps at once. Apple is adding a Passwords app for managing passwords, Safari can summarize websites, surface key information, and Notes has support for live audio transcription and math equations.
All of the Apple Intelligence features coming to iOS 18 will also be available in macOS Sequoia, but Apple does not plan to add these until later in the beta testing process. Apple Intelligence includes Writing Tools for editing, proofreading, and summarizing text in apps, and an Image Playground allows for AI images to be created from prompts.
Custom emoji or "Genmoji" can be created for any situation and used just like emoji, and Siri is getting much smarter. Siri will be able to do more in apps and will better understand requests, especially those made in regard to on-screen content.
Apple today seeded the sixth beta of an upcoming watchOS 11 update to developers for testing purposes, with the beta coming a week after the fifth beta was released.
To install the watchOS 11 update, developers need to open the Apple Watch app, go to the Software Update section under "General" in Settings, and toggle on the watchOS 11 Developer Beta. An Apple ID linked to a developer account is required.
Once beta updates have been activated, watchOS 11 can be downloaded under the same Software Update section. To install software, an Apple Watch needs to have 50 percent battery life and it must be placed on an Apple Watch charger.
watchOS 11 introduces a new Vitals app that aggregates health metrics collected during sleep like heart rate and respiratory rate, providing day-to-day health insights to track whether something has changed. There's also a Training Load feature for monitoring the intensity of workouts and how that impacts the body over time.
The Smart Stack has been updated with new widgets and support for Live Activities and Translate, plus it is better able to suggest widgets based on time and daily routine. The Photos watch face includes suggestions for the best images to use, and the Check In safety feature now works with Workouts.
Activity Rings can be customized to change the goals for each day, and there is an option to pause for rest days or when ill without losing an activity streak. Double Tap now works for navigating through apps with one hand, and Apple Maps lets users create their own walking and hiking routes.
Apple today released the sixth beta of an upcoming visionOS 2 update to developers, with the beta coming a week after the fifth beta.
Registered developers are able to opt into the betas by opening up the Settings app on their device, going to the Software Update Section, tapping on the "Beta Updates" option, and toggling on the Developer Beta. Note that an Apple ID associated with a developer account is required to download and install the beta.
visionOS 2 is able to take the depth information from 2D photos and turn them into 3D photos using advanced machine learning. Apple says that the feature is meant to add depth to photos to make memories more immersive.
There are new hand gestures for activating the Home View and Control Center, and the Home View is also now customizable with apps able to be rearranged. Travel Mode now includes support for trains, and Guest User profiles are now saved for 30 days so guests don't have to do the setup process every time they try out the headset.
Later in the year, Mac Virtual Display will support higher resolution and larger sized virtual displays, which Apple says will be equivalent to two 4K monitors side by side. With an AirPlay update, the Vision Pro can serve as an AirPlay receiver, so content from the iPhone, iPad, or Mac can be shared to the headset.
The Mindfulness app can track and respond to breathing patterns using the camera for an improved meditation experience, and the Vision Pro supports Bluetooth mice with visionOS 2.
Apple today seeded the sixth beta of the upcoming tvOS 18 refresh to developers for testing purposes, with the beta coming a week after the fifth beta came out.
Registered developers are able to download the tvOS 18 update by opting in to the beta through the Settings app on the Apple TV. A registered developer account is required.
tvOS 18 adds an InSight feature to the TV app, and it is able to provide real-time information about actors, music, and more in Apple TV+ shows and music. Enhanced Dialogue has been refined with machine learning and computational audio so it is better able to boost vocal clarity over background noise and music, plus it is now available on built-in TV speakers, AirPods, and other Bluetooth devices.
Subtitles will now show up automatically when relevant, such as when the TV's volume is muted, a show or movie is rewound, or when the language of a show doesn't match the device language.
Other new features include 21:9 aspect ratio support for projectors, new screen savers and improved controls for swapping screen savers, and support for Live Captions during FaceTime calls through an iPhone or iPad.
Patreon today confirmed upcoming changes to its iOS app, which will see fees for new subscriptions go up because Apple is enforcing its App Store rules on digital purchases. Apple is requiring Patreon to adopt the in-app purchase system, a process that Patreon started at the beginning of the year.
In January 2024, Patreon started using in-app purchases and paying Apple a 30 percent fee on digital products, but beginning in November, new Patreon memberships will also need to be done through in-app purchase and will be subject to the fee as well. Right now, when you subscribe to a creator through Patreon, Patreon directs you to a purchase flow that skirts built-in App Store payments, and Apple does not take a 30 percent cut.
To account for the 30 percent fee that Apple will collect, Patreon will give creators the option to either increase their prices just in the iOS app, or absorb the fee themselves, keeping prices the same across platforms. The changes to Patreon payments will only affect new memberships purchased through an iPhone or iPad from November onwards, and not existing subscribers.
Patreon says that the increased subscription fee will be the default option, and that it does not recommend that creators opt to absorb the fee themselves.
That said, you deserve the chance to decide whether that's something you want. So, while the automatic price increase is the default option, you also have the choice to keep your prices the same and pay the 30% fee from your earnings. We don't recommend this, because it means you'd earn less per membership on in-app iOS transactions - but ultimately we believe it's important to give you agency to make your own decisions.
Apple will collect a 30 percent App Store fee for all new memberships purchased via Patreon for iOS and for other digital goods purchased from a Patreon shop, and creators that use first-of-the-month billing or per-creation billing plans will need to swap to subscription billing for their iOS supporters because the in-app purchase system does not support the other flexible payment types.
Per-creation billing allows Patreon members to pay their membership amount for each paid post a creator makes, with a monthly maximum. First-of-the-month billing comes into play with subscription models where a creator allows an upfront fee to unlock a backlog of content, with future payments made on the first of the month.
Because of the limitations of in-app purchase subscriptions, Patreon is transitioning all of its creators to subscription billing, a process that it plans to complete by November 2025. Creators that already use the subscription model do not need to make changes, but creators using other methods will need to update.
Patreon says that if it does not adopt the in-app purchase system for all iOS transactions, it risks being kicked out of the App Store. As fees are not changing on other platforms such as the web and the Android app, Patreon suggests that creators send their fans to the Patreon Help Center article to explain the iOS fees compared to the fees on other platforms, so customers can "better understand the implications of where they choose to make their purchases."
It is worth noting that Apple's 30 percent cut of Patreon subscriptions will be higher than the amount that Patreon keeps from creators. Patreon keeps between 8% and 12% of paid membership subscriptions, along with payment processing fees. Patreon also collects five percent from digital product sales.
Apple will cut its fees from 30 percent to 15 percent after a subscription has lasted for one year, which is standard operating procedure for the in-app purchases. Apple has been cracking down on the sale of digital goods post-pandemic, and Facebook has also been required to pay Apple's in-app purchase fees for ad purchases on iOS devices.
Apple Maps is seemingly preparing for a significant expansion of its "Look Around" feature to compete more aggressively with Google's Street View.
Apple's "Look Around" feature offers high-resolution, interactive street-level imagery in the Maps app. To date, its scope has been relatively limited, mainly concentrated in major metropolitan areas and a few select regions worldwide.
A recent discovery by X user Ryan Fae, shared with MacRumors, reveals that Apple Maps' vector tile format, used in the beta version of the web-based platform, leaks information about future Look Around coverage areas. This information, found within the Maps app's underlying code, outlines a more extensive network of planned coverage that's far beyond what is currently available.
The leaked data shows that in the United States, Look Around coverage will no longer be confined to major cities. Instead, it will expand to include major highways, smaller cities, and rural areas. The findings also suggest that new countries are set to gain Look Around coverage as well, including Morocco, Egypt, Jordan, Syria, Lebanon, China, Belarus, Turkey, Bulgaria, Mexico, and Slovakia. The expansion into some of these places aligns with sightings of Apple mapping vehicles in 2023. For many of these regions, this would represent the first time high-quality street-level imagery has been made available, as Google's Street View either lacks coverage or is of low quality in these areas.
Apple's rumored iPhone 17 "Slim" could be positioned as an iPhone "Air" to boost sales, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman explained how the "fourth" model in the iPhone lineup since 2020 (the iPhone 12 mini, iPhone 13 mini, iPhone 14 Plus, and iPhone 15 Plus) has largely been a commercial failure. In the case of the Plus model, this is likely because it is just $100 less than the Pro, so most customers simply opt for the higher-end model.
There has been uncertainty in recent months about the intention of the so-called iPhone 17 "Slim" and its rumored position in the lineup. Last week, YouTuber Jon Prosser was first to suggest that the device could be positioned as an "iPhone Air." Now, Gurman seems to have supported this idea.
The iPhone 17 "Air" will represent a new approach to this fourth model in the lineup, offering a device with a substantially thinner design that sits between the iPhone 17 and iPhone 17 Pro. Gurman compared the device to the original MacBook Air from 2008, which sat between the regular MacBook and MacBook Pro in the lineup.
The sales pitch will probably go like this: If you want something snazzier than a standard iPhone — but don't really need the performance, screen size or cameras of a Pro model — you can get something that looks much cooler while still having the specifications of a regular iPhone.
At minimum, Gurman expects the iPhone "Air" to be more popular than the iPhone mini and Plus devices from recent years.
Gurman added that the thinner design of the iPhone 17 "Air" will "just be a step toward something better" since Apple will eventually want to "squeeze the power of a Pro model into this smaller design." However, he does not expect this to occur before 2027 at the earliest.
Amazon today has a large collection of Apple Watch Series 9 models on sale at solid second-best prices, including both GPS and cellular devices. It's been a few weeks since we last tracked any notable markdowns on the Series 9, so if you've been waiting for a deal now is definitely the time to buy the wearable.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
You can get up to $100 off most Apple Watch Series 9 models right now on Amazon, starting at $299.00 for the 41mm GPS watches. We've rounded up all of the deals in lists below, focusing on the aluminum devices, but you can also find $100 discounts on a few stainless steel models as well.
The only versions of the Apple Watch Series 9 that aren't seeing any discounts this week are the 41mm cellular devices. Otherwise, you can get $100 off every other model of the wearable on Amazon. Most can be delivered as soon as the end of this week for Prime members.
LG is seeking compensation from Apple following the abrupt cancelation of the microLED Apple Watch due to the substantial investments it made in preparation of the project, The Elec reports.
As a result of the device's cancelation, LG Display has apparently been left with substantial sunk costs, including the expense of purchasing 14 U.S. patents related to microLED technology from Taiwan's Ultra Display. The company now faces potential claims from its equipment partners, some of whom had also invested in the project without formal contracts in place. LG also moved equipment from Gumi in Gyeongsangbuk-do to Paju in Gyeonggi-do, secured space for the microLED backplane process, and recruited specialized personnel to form a task force dedicated to the project. Overall, LG reportedly spent hundreds of billions of won to prepare for the microLED Apple Watch.
Apple's decision to cancel the project was reportedly based on concerns about the economic viability of microLED technology for the Apple Watch. Despite its potential advantages—such as brighter displays, improved color accuracy, and better power efficiency compared to existing OLED technology—Apple determined that the production costs associated with microLED were too high to justify its inclusion in the Apple Watch. There were also significant challenges related to the manufacturing process, which would have made it more difficult to produce the displays in the required quantities.
Apple's M3 MacBook Pro is seeing multiple high value discounts on Best Buy and Amazon today, with up to $1,000 off select models. This includes a new all-time low price on the entry-level M3 512GB 14-inch MacBook Pro at $1,299.00, down from $1,599.00, and a massive $1,000 discount on the high-end 16-inch model exclusively for Best Buy members.
Note: MacRumors is an affiliate partner with Best Buy and Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Across the 14-inch M3 MacBook Pro lineup you'll find $300-$400 off every model on both Best Buy and Amazon. In regards to the Best Buy discounts, most these do not require a My Best Buy Plus or Total membership and are available to all customers. The only exception is the M3 Pro 512GB model, which has an extra $100 discount exclusively for Best Buy members.
If you're shopping for the 16-inch M3 MacBook Pro, we're also tracking steep discounts on every model at both retailers. The biggest savings will be found on the M3 Max, 48GB RAM, 1TB SSD model at Best Buy, which is being discounted by $500 for all shoppers, and an extra $500 exclusively for My Best Buy members. This adds up to a massive $1,000 discount on the high-end 16-inch MacBook Pro, at the new record low price of $2,999.00.
Be sure to visit our full Deals Roundup to shop for even more Apple-related products and accessories.
Update 8/12: Some of these deals, including the $1,000 discount on the M3 Max 16-inch MacBook Pro, have now expired on Best Buy. However, Amazon is still hosting a lot of the discounts as of Monday morning.
This weekend we're tracking a big collection of discounts on Bluetooth trackers, including Apple's own AirTag as well as Anker's more affordable brand of Eufy SmartTrack accessories. All of these deals can be found on Amazon.
AirTag
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Starting with the AirTag, you can get the 1 Pack for $23.99 and the 4 Pack of trackers for $72.99 on Amazon, down from $99.00. The 4 Pack price is an all-time low while the 1 Pack price is just shy of its all-time low.
Anyone who needs a Bluetooth tracker but wants to save a bit of money should look at Anker's Eufy brand of trackers, which are on sale on Amazon right now and compatible with Find My on Apple devices. These start at just $13.99 for one tracker and raise to $48.99 for a 4 Pack.
If you want a tracker that you can fit in a wallet, Eufy's SmartTrack Card is a great solution at $16.95, down from $29.99. Most of Eufy's trackers can be delivered between August 11 and August 15, and none of these deals require a coupon code in order to see the final sale prices.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Note: MacRumors is an affiliate partner with Best Buy and Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
