MacRumors

With the iPhone 15 Pro, Apple replaced the traditional mute switch with a new multi-function Action Button. The button can be assigned to perform a number of tasks, ranging from activating the flashlight to turning on the camera. Perhaps the most useful way to use the Action Button is with Shortcuts, because the single button can perform more than one action at once or bring up a selection of tools.

We've rounded up three of the best methods for using Shortcuts to get the most out of the Action Button.

1. MultiButton Shortcut - Federico Vittici of MacStories created a way for two separate shortcuts to be assigned to the Action button. With MultiButton, if you press the Action Button once, it runs the primary shortcut, but if you press it twice in quick succession, it will run a secondary shortcut. Since Apple doesn't support multiple presses for the Action Button, this is a clever workaround. The MultiButton Shortcut is available from MacStories, and Viticci also has some Shortcut suggestions to use with the MultiButton.
2. Position-Based Actions - YouTuber Dan Vittorini created a Shortcut that performs different actions depending on the orientation of the iPhone when it's activated. If the ‌iPhone‌ is in portrait orientation, it toggles silent mode. If the phone is held with the top to the left, it takes a photo, and if the phone is held with the top to the right, it takes a video. You can, of course, customize these to your liking.
3. Shortcuts Folder - Perhaps the simplest way to make use of the Action Button is to set it to show the Shortcuts Folder, a unique action only available to the Action Button. You can set it to show all of your Shortcuts or just your favorites, so when you press the Action Button, you get a menu with your most useful Shortcuts. To set this up, open up the Settings app, choose Action Button, swipe over to Shortcut, tap on Choose a Shortcut... then select Show Folder and choose your preferred folder.

Have you found other interesting ways to use the Action Button? Let us know in the comments below.

Three days after Apple said that it would release a software update with a fix for a bug contributing to the iPhone 15 Pro and iPhone 15 Pro Max overheating, MacRumors can confirm that Apple is now internally testing iOS 17.0.3.

It's unclear when iOS 17.0.3 will be released to the public, but the update will likely be available either later this week or next week.

Apple did not provide any specific details about the bug that it identified, but it said that it will not be reducing the performance of the A17 Pro chip with its planned software update. Apple also said the iPhone 15 Pro's titanium frame is not to blame, so it appears that the overheating issues are not the result of hardware deficiencies.

The same bug fix should eventually be included in iOS 17.1, which is currently in beta and is expected to be released in late October.

Apple added that the overheating issues were also related to some apps overloading the A17 Pro chip, including Instagram, Uber, and racing game Asphalt 9: Legends. Apple said it was working with the developers of these apps to address the situation. Instagram already released an app update with a fix on Wednesday. Uber also updated its app today, but whether it addresses this issue remains to be determined.

Not all iPhone 15 Pro users have experienced overheating, and it's unclear how many users have been impacted by the issue, but it should be fixed soon.

The second watchOS 10.1 update that Apple released to developers today adds support for Double Tap, a main new feature for the Apple Watch Series 9 and Apple Watch Ultra 2 devices.

Double Tap lets Apple Watch users double tap an index finger and thumb together to interact with the Apple Watch using one hand. The sensors in the Apple Watch are able to detect the fine movements, registering it as a tap on the display.

The Double Tap gesture can be used to perform single-tap actions such as answering or ending a phone call, stopping a timer, playing and pausing music, snoozing or turning off an alarm, and more.

Because Double Tap is enabled through the S9 chip in the Apple Watch Series 9 and Apple Watch Ultra, it is a feature that is limited to these models.

Apple today seeded the fourth beta of visionOS, the software that runs on the upcoming Vision Pro headset. The third beta came out in late August, so it has been more than a month since Apple last released a visionOS update.

Only a limited number of developers have access to Vision Pro at this time, with the headsets used for app testing purposes. Most people will not have access to the visionOS beta outside of Xcode, and it is not yet clear what Apple is adding in each visionOS update.

Apple is allowing developers to attend Vision Pro labs around the world, and developers who visit these locations are able to test the Vision Pro in person and get help from Apple engineers on their visionOS apps.

The Vision Pro headset is not expected until early 2024, so Apple still has a lot of work to do on both hardware and software. We are expecting either this beta or a beta shortly after to introduce the official visionOS App Store that Apple has been working on.

Apple today seeded the second betas of iOS 17.1 and iPadOS 17.1 to developers for testing purposes, with the beta coming one week after Apple released the first betas of iOS 17.1 and iPadOS 17.1.

Registered developers are able to opt into the betas by opening up the Settings app, going to the Software Update section, tapping on the "Beta Updates" option, and toggling on the ‌iOS 17 or iPadOS 17‌ Developer Beta. An Apple ID associated with a developer account is required to download and install the beta.

iOS 17.1 adds the option to favorite songs, albums, playlists, artists, and more, with favorited content added to the Library and used for suggestions. Favoriting can be done from the Lock Screen using the Now Playing widget, plus when starting a playlist, you'll now see Song Suggestions.

AirDrop transfers can be finished over the internet so close proximity does not need to be maintained, and an Apple Watch running watchOS 10.1 can now use NameDrop with an iPhone running iOS 17.1.

Other new features include a flashlight indicator in the Dynamic Island for non iPhone 15 Pro models, and a Wallet feature that lets those in the UK connect their banks to see balances and transactions.

Apple today seeded the second beta of an upcoming macOS Sonoma 14.1 update to developers for beta testing, with the update coming just a week after the launch of the first beta.

Registered developers can opt-in to the beta through the Software Update section of the System Settings app. Under Beta updates, simply toggle on the Sonoma Developer Beta. Note that an Apple ID associated with an Apple Developer account is required to get the beta.

macOS Sonoma 14.1 includes updates for the Music app, introducing an option to favorite songs, albums, artists, and more. No other major new additions have been found in the beta as of yet, but there are several promised features that did not make it into the macOS Sonoma launch.

Apple says that these features are coming in an update later this year, so we could begin seeing some of them in this beta.

Additions we are waiting on include interactive Music widgets, iCloud Sync improvements, the option to use Stickers through the Tapback menu in Messages, Intelligent form detection and Enhanced AutoFill for PDF documents and forms, an option to complete words by pressing the space bar, collaborative playlists in the Music app, and a favorite songs playlist.

Apple today seeded the second beta of an upcoming watchOS 10.1 update to developers for testing purposes, with the beta coming a week after the release of the first watchOS 10.1 beta.

To install the ‌watchOS 10‌.1 update, developers will need to open the Apple Watch app, go to the Software Update section under "General" in Settings, and toggle on the ‌watchOS 10‌.1 Developer Beta. An Apple ID linked to a developer account is required.

Once beta updates have been activated, ‌watchOS 10.1‌ can be downloaded under the same Software Update section. To install software, an Apple Watch needs to have 50 percent battery life and it must be placed on an Apple Watch charger.

watchOS 10.1 adds NameDrop support for sharing contact information with another Apple Watch or an iPhone.

NameDrop can be used by tapping into the Apple Watch Contacts app, selecting your profile, and tapping on the "Share" option. From there, touching the Apple Watch to another Apple Watch running watchOS 10.1 or an ‌iPhone‌ running iOS 17 will initiate a contact transfer.

Starting with the first iOS 17.1 beta released last week, Reachability now has a solid black background on all iPhone models with the Dynamic Island, instead of a blurred view of the device's wallpaper. This minor change means the Dynamic Island no longer appears twice on the screen when Reachability is being used.

iPhone models with the Dynamic Island include the iPhone 14 Pro, iPhone 14 Pro Max, iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.

On older iPhone models without the Dynamic Island, Reachability still shows a blurred wallpaper as the background on the first iOS 17.1 beta.

Reachability is an optional feature that lowers the top half of the screen so it's within easy reach of your fingers. The feature can be enabled in the Settings app under Accessibility → Touch → Reachability. To use the feature, simply swipe down on the bottom edge of the screen. To return to a regular view, tap the upper half of the screen.

iOS 17.1 is expected to be released in late October. Last week, we outlined other new features in the first beta for Apple Music, AirDrop, and more.

Apple's 10.9-inch iPad Air has hit a few all-time low prices today on Amazon, with up to $99 off select versions of the tablet. Most models can be delivered as soon as October 5 for Amazon Prime members and October 8 for free delivery options.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

You can get the 64GB Wi-Fi iPad Air for $499.99, down from $599.00. This one is on sale at this price in all five colors, and it's a match for the all-time low price seen on this version of the iPad Air.

Secondly, the 256GB Wi-Fi iPad Air is available for $649.99, down from $749.00. This model is available in three colors, and most are in stock and ready to ship today.

You can also find a few cellular models on sale right now on Amazon. The 64GB cellular iPad Air is on sale for $649.99 ($99 off) and the 256GB cellular iPad Air is on sale for $799.99 ($99 off).

Our full Deals Roundup has more information on the latest Apple-related sales and bargains.

Apple may be proceeding with plans to announce a new Mac model this month, according to related information obtained by MacRumors.

Details pertaining to upcoming changes to Mac trade-ins provided to MacRumors by a verified source suggest that Apple will begin accepting new models for trade-in this month. The models in question are current-generation devices, suggesting that successors could be announced in a matter of weeks.

Similar changes in June coincided with WWDC, when Apple began accepting trade-ins of the Mac Studio, 13-inch M2 MacBook Air, and 13-inch ‌M2‌ MacBook Pro for credit towards new Apple product purchases. Apple simultaneously launched the 15-inch ‌MacBook Air‌, second-generation ‌Mac Studio‌, and Apple silicon Mac Pro. As such, it seems plausible that a similar, albeit smaller, expansion of the Macs Apple accepts for trade-in this month correlates with the launch of at least one new machine.

In July, Bloomberg's Mark Gurman said October of this year could see the announcement of the first Macs with the M3 chip. He said that the 13-inch ‌MacBook Air‌, 13-inch ‌MacBook Pro‌, and 24-inch iMac are all candidates for potential release this month.

The as-yet-unannounced M3 chip is widely expected to be fabricated with TSMC's 3nm process for performance and power efficiency improvements compared to the current 5nm-based ‌M2‌ chip, which debuted in June 2022. It will also likely feature an all new GPU with hardware ray-tracing, first introduced on the iPhone 15 Pro's A17 Pro chip last month.

In September, Apple analyst Ming-Chi Kuo said that it seemed Apple will not launch new MacBook models with M3 series chips before the end of this year. This may mean that the most likely Mac to be announced is a refreshed 24-inch ‌iMac‌ with the M3 chip. The current model featuring the M1 chip has now been on sale for over two and a half years.

Apple today announced that four new games will be added to Apple Arcade this month, including NBA 2K24 Arcade Edition, Cut the Rope 3, Jeopardy! World Tour+, and Crossword Jam+. In addition, Apple said over 30 games available on the service will be receiving updates this month, such as Fruit Ninja Classic+ and Cityscapes: Sim Builder.

Details about the upcoming games and updates can be found in the Apple Newsroom announcement on Apple's website.

Launched in November 2019, Apple Arcade is a subscription-based gaming service accessible through the App Store. Priced at $4.99 per month or $49.99 per year in the U.S., the service provides subscribers with access to nearly 300 games across the iPhone, iPad, Mac, and Apple TV. All games on Apple Arcade are free of ads and in-app purchases.

Apple Arcade is included for three months for free with the purchase of a new Apple device, such as the new iPhone 15 models. Apple says this offer is available for first-time subscribers and "qualified" returning subscribers.

Apple today started selling refurbished second-generation HomePod models in the U.S. for the first time since the speaker was released in January. The refurbished models are priced at $249, down from $299 for a brand new model.

Apple began selling refurbished HomePods in the U.K., Australia, Japan, and many other countries last week. Availability has yet to begin in Canada.

Apple says its refurbished HomePods undergo full functionality testing, and they are inspected, cleaned, and repackaged in a plain white box with the power cord and documentation. The refurbished HomePods are covered by Apple's limited one-year warranty policy, and they are eligible for extended AppleCare+ coverage.

The second-generation HomePod has a similar design as the original HomePod that was discontinued in 2021, but with a larger backlit touch surface, two fewer tweeters, two fewer microphones, an indoor temperature and humidity sensor, and a few other changes. For more details about the speaker, read our HomePod roundup.

Apple's microLED Apple Watch is on track to launch in late 2025, according to Jeff Pu, a tech analyst at Hong Kong investment firm Haitong International Securities.

In a note to investors seen by MacRumors, Pu said that the first Apple Watch with a microLED display will launch in late 2025. The advanced display technology offers improved brightness, color reproduction, and viewing angles, making images look more like they are "painted" atop the glass.

Yesterday, a Weibo leaker reported that the next worthwhile upgrade for the Apple Watch Ultra users will be Apple's custom microLED display technology. Apple's plan to bring a microLED display to the Apple Watch Ultra is very widely corroborated, starting with a report from display analyst Ross Young in January.

After initially placing the device's launch in 2024, Young moved his forecast to the second-half of 2025. Bloomberg, on the other hand, reported a 2024 time frame earlier this year. TrendForce claims that Apple's first microLED display will launch on a new Apple Watch Ultra model in 2026, due to supply chain adjustments. With Young and Pu, as well as leaks on Weibo, now pointing to a launch in 2025, the ‌microLED Apple Watch‌ Ultra may launch sooner than previously expected.

The microLED display is expected to be 2.12-inches in size, a 10% increase over the display of the current Apple Watch Ultra. Bloomberg's Mark Gurman reported Apple is likely planning to bring custom microLED displays to the iPhone, iPad, and Mac after the technology debuts in a new version of the Apple Watch Ultra. He believes Apple's long-term plan is to bring microLED displays to all of its key products. Other reports from DigiTimes, Nikkei Asia, and The Information have indicated similar plans for Apple to transition to custom microLED displays across multiple product lines in an effort to become less reliant on Samsung.

Apple has started requiring new apps to show proof of a Chinese government license in order to be listed on the China App Store, as the company joins rival app stores that adopted the policy years earlier to meet tightening state regulations (via Reuters).

Apple last Friday began requiring an "internet content provider (ICP) filing" from developers when they submit new apps to be published on the local App Store. An ICP filing is the state registration system required for websites to operate legally in China.

To get the license, developers must have a company in China or work with a local publisher, a requirement that has stymied take-up by a large number of foreign apps.

Most local app stores including those operated by Tencent and Huawei have adopted the filing since at least 2017, so Apple is simply falling in line with a recently updated policy that is already established in China's software publishing industry.

China already blocks the websites of many popular western social media apps like Instagram, Facebook, and YouTube, but iPhone users in China have been able to download their apps from Apple's ‌App Store‌ by using unauthorized VPN services that connect them to an internet server outside the country.

Under new rules issued in July by China's Ministry of Industry and Information Technology, Apple will no longer be able to offer such apps in its China ‌App Store‌ from next July unless the app operators are registered with the government.

Chinese officials last week reportedly told Apple staff that the company must strictly implement the rules banning unregistered foreign apps, thereby closing the loophole allowing Chinese ‌iPhone‌ users to download them. Apple was said to have been told that the new rules are needed to crack down on online scams, pornography, and the circulation of information that violates China's censorship rules.

Most foreign app operators are unlikely to register with the Chinese government, because doing so would force them to comply with data transfer and censorship requirements. This will leave Apple with no choice but to remove them or face legal sanctions.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

The iPhone 15 Pro brings over 50 new features and improvements to Apple's high-end smartphones compared to the iPhone 12 Pro, which was released three years prior. This buyer's guide breaks down every major difference you should be aware of between the two generations and helps you to decide whether it's worth upgrading.

The ‌iPhone‌ 12 Pro debuted in 2020, introducing the A14 Bionic chip, MagSafe, improved water resistance, Ceramic Shield glass, 2GB more memory, a LiDAR scanner, Night mode portraits and Apple ProRAW images, HDR video recording with Dolby Vision, and a larger display on the smaller model. The ‌iPhone‌ 12 Pro was discontinued upon the announcement of the ‌iPhone‌ 13 Pro in 2021, but it is still possible to get hold of it at fairly low prices second-hand.

Our guide helps to answer the question of how to decide which of these two ‌iPhone‌ models is best for you by clearly showing all of the differences that the ‌iPhone 15‌ Pro brings to the table. This article focuses on the ‌iPhone‌ 12 Pro and ‌iPhone 15‌ Pro, but to understand the differences between the ‌iPhone‌ 14 Pro and ‌iPhone 15‌ Pro, see our other buyer's guide:

• iPhone 14 Pro vs. iPhone 15 Pro Buyer's Guide: 30+ Upgrades Compared

Although the ‌iPhone‌ 12 Pro and ‌iPhone 15‌ Pro share most of their basic features, the ‌iPhone 15‌ Pro offers a large number of notable upgrades, such as a titanium design, always-on Retina display with ProMotion, Action button, USB-C port, 48-megapixel main camera, A17 Pro chip, and longer battery life.

‌iPhone‌ 12 Pro	‌iPhone 15‌ Pro
Surgical-grade stainless steel chassis with squared-off edges	Aerospace-grade titanium chassis with contoured edges
	More repairable design
7.4mm depth	8.25mm depth (0.6mm thicker)
187g or 226g weight	187g or 221g weight
"Notch" TrueDepth camera array	TrueDepth camera array with ‌Dynamic Island‌
	Thinner borders around the display for slightly smaller overall footprint
1,200 nits peak brightness (HDR)	1,600 nits peak brightness (HDR) and 2,000 nits peak brightness (outdoor)
	ProMotion technology for refresh rates up to 120Hz
	Always-On display
Ring/Silent switch	Action button
A14 Bionic chip (5nm)	A17 Pro chip (3nm)
4-core GPU	6-core GPU with with hardware-accelerated ray tracing
	Dedicated AV1 decoder
6GB memory	8GB memory
12-megapixel main camera with ƒ/1.6 aperture	48-megapixel main camera with ƒ/1.78 aperture and larger sensor
12-megapixel ultra-wide camera with ƒ/2.4 aperture	12-megapixel ultra-wide camera with ƒ/2.2 aperture
12-megapixel telephoto camera with ƒ/2.0 aperture and sensor-shift optical image stabilization	12-megapixel telephoto camera with ƒ/2.8 aperture and larger sensor, folded tetraprism design, optical image stabilization, and autofocus 3D sensor-shift module (Pro Max only)
12-megapixel front-facing camera with ƒ/2.2 aperture	12-megapixel front-facing camera with ƒ/1.9 aperture and autofocus
	Anti-reflective coating on camera lenses
True Tone flash	Adaptive True Tone flash
0.5x, 1x, and 2x optical zoom	0.5x, 1x, 2x, and 3x optical zoom (5x instead of 3x on Pro Max)
	13mm, 24mm, 28mm, 35mm, and 77mm focal length picker (120mm instead of 77mm on Pro Max)
	24- and 48-megapixel super-high-resolution photos
	Photonic Engine
Smart HDR 3	Smart HDR 5
	Photographic Styles
	Macro photography
Portrait mode with Depth Control	Next-generation portraits with Focus and Depth Control
Night mode and Night mode portraits	Improved Night mode and Night mode portraits
	Shoot and instantly transfer 48-megapixel ProRAW images to Mac via USB 3
	Record video directly to an external drive
	ProRes video recording up to 4K at 60 fps with external recording
	Cinematic mode for recording videos with shallow depth of field (4K HDR up to 30 fps)
	Action mode
	Log video recording
	Academy Color Encoding System
	Record spatial video for Apple Vision Pro
	Improved audio quality on phone calls
Bluetooth 5.0	Bluetooth 5.3
Wi‑Fi 6 connectivity	Wi‑Fi 6E connectivity
	Thread networking technology
First-generation Ultra Wideband chip	Second-generation Ultra Wideband chip (connects from 3x further away)
	Precision Finding for Find My friends
Emergency SOS	Emergency SOS and Roadside Assistance via satellite
	Crash Detection
eSIM optional	eSIM only (in the U.S.)
Lightning port	USB-C port
USB 2 transfer speeds (up to 480Mb/s)	USB 3 transfer speeds (up to 10Gb/s, 20x faster)
	DisplayPort support for up to 4K HDR video output
Support for Qi wireless charging	Support for Qi 2 wireless charging
17- or 20-hour battery life	23- or 29-hour battery life
	Setting to prevent charging above 80%
	Battery manufacture date, first use, and cycle count information in Settings
128GB, 256GB, and 512GB storage options	128GB, 256GB, 512GB, and 1TB storage options (no 128GB tier on Pro Max)
Pacific Blue, Silver, Gold, and Graphite color options	Natural Titanium, Blue Titanium, White Titanium, and Black Titanium color options

Overall, the ‌iPhone 15‌ Pro is a significant upgrade over the ‌iPhone‌ 12 Pro, with significant changes in virtually every area of the device. The display's ‌Dynamic Island‌, always-on functionality, ProMotion technology for refresh rates up to 120Hz, slimmer bezels, and considerably higher peak brightness make for significant changes on the front of the device, while the switch to a titanium chassis, USB-C port, and Action button are similarly noticeable elsewhere. The photography and videography capabilities of the devices radically differ, with over 20 of the differences between the smartphones relating to camera technologies. The ‌iPhone 15‌ Pro's more repairable design, 2GB of additional memory, and A17 Pro chip also ensure that it will be a more future-proof device.

Due to the scale and breadth of these improvements, most ‌iPhone‌ 12 Pro users will be able to justify upgrading to the ‌iPhone 15‌ Pro, especially if they value its more refined design, USB-C port, Action button, and camera improvements. It is only worth sticking with the ‌iPhone‌ 12 Pro if you are holding off for an even more substantial upgrade with next year's iPhone 16 Pro, but many users will see a multitude of tangible benefits by upgrading now.

Spotify CEO Daniel Ek is urging lawmakers in the United Kingdom to adopt a bill that would regulate competition in digital markets, cutting down on the dominance of Apple, Google, and other large tech companies.

The Digital Markets, Competition, and Consumers Bill (DMCC) that the UK is developing would allow competition authorities to impose conduct requirements on companies and "promote competition" when a company's policies are "having an adverse effect on competition." Ek has long advocated for legislation that hobbles Apple's ability to both offer a platform (iOS) and compete on that platform with apps like Spotify rival Apple Music.

In an interview with Financial Times, Ek said that Apple and Google's control over how billions of consumers access the internet is "insane."

"Not only are they dictating the rules, they also compete directly downstream with those providers," said Ek. Ek wants the UK bill to make sure that a company that's the referee in the digital market "can't also be the player." The DMCC needs to have "real teeth" he said, adding that the bill is for all developers. "More and more of these developers are now finding that Apple is a competitor," he said.

If passed, the DMCC would give the UK's Competition and Markets Authority the power to impose multibillion-pound fines for large companies that breach the established rules. Tech companies would be required to provide more transparency about how their app stores work, with regulators able to open up specific markets like app stores or search engines.

Spotify has been in a feud with Apple for years, with the dispute between the two companies most recently heating up in 2022 when Apple rejected a Spotify app update that added audiobook support. Spotify back in 2019 filed a regulatory complaint in the European Union over Apple's App Store practices, which is still under investigation, and the company has also backed the Open Markets Act in the United States, legislation that would require Apple to allow for sideloading and alternate app stores.

Microsoft CEO Satya Nadella today said that he believes the search engine deal between Apple and Google has made it impossible for other search engines like Bing to compete (via The Wall Street Journal). With Google as the default search engine on Safari on all Apple devices, people become accustomed to using it, Nadella explained in testimony he gave during the ongoing Google vs. U.S. Department of Justice antitrust trial.

"You get up in the morning, you brush your teeth, and you search on Google," said Nadella. "With that level of habit forming, the only way to change is by changing defaults." Nadella went on to say that Google is able to use its ~90 percent market share to improve search results, further reinforcing its monopoly. He said that it's "bogus" that there is choice in the search engine market.

Microsoft has been attempting to chip market share away from Google by adding OpenAI's chatbot technology to Bing, but Nadella says it is unclear how much AI can reshape the existing market because Google's distribution advantage doesn't go away. "I worry a lot about that," he said. "Even in spite of my enthusiasm that there is a new angle with AI, this vicious cycle that I'm trapped in could become even more vicious because the defaults get reinforced."

Last week, iTunes chief Eddy Cue testified in the trial and explained that Apple opts for Google as the default search engine on its devices because the company has "always thought it was the best." Google does pay Apple billions of dollars per year to remain the default search engine, though Cue claimed there is no valid alternative.

Back in 2020, Microsoft approached Apple and offered up Bing as a potential acquisition target, but talks between Microsoft execs and ‌Eddy Cue‌ did not progress, both because of the money Apple gets from Google and concerns that Bing would not be able to compete with Google Search.

Nadella is likely correct that it would be difficult at this point for any search engine to truly compete with Google, especially as long as Google remains the default search engine on Apple devices. The exception might be if Apple decides to develop its own search engine at some point.

In Sunday's edition of the Power On newsletter, Bloomberg's Mark Gurman reiterated rumors that Apple has considered creating its own search engine. Such a solution would be able to provide better privacy and deeper integration with Siri and Spotlight, and Apple has already developed search tools that are used in apps like the App Store and Apple TV.

Apple's AI chief John Giannandrea heads up a search team within Apple, and according to Gurman, that team has created a next-generation search engine for Apple apps. Codenamed "Pegasus," the search technology is able to provide more accurate results. While it is already used in some Apple apps, Apple will be expanding it to additional apps, such as the ‌App Store‌.

What Apple has now does not match the Google search engine, but Gurman argues that Apple could use it as the backbone for a full search engine in the future.

There are still a few more weeks to go in the antitrust trial, and it is not yet clear what the outcome will be. If lawmakers target the lucrative deal between Apple and Google, the billions of dollars that Apple will lose could serve as a catalyst for Apple to further pursue its own search engine option.