Alongside iOS 18, macOS Sequoia, and the other fall updates, Apple plans to release an updated version of tvOS. Apple TV software updates often don't get much attention because they tend to introduce a limited number of new features, but there are some interesting additions coming this year.
InSight - InSight is like Amazon X-ray, providing information about actors, character, and music from Apple TV+ movies and shows in real-time. If you pause a show that's playing, you can see details on the actors, the song that's playing, and more. If you're using an iPhone as a remote for an Apple TV, you can get InSight information right on your phone. Note that this feature only works with Apple TV+ content right now.
Enhance Dialogue and Subtitles - Enhance Dialogue is setting that already exists, but Apple is making it better with machine learning and computational audio improvements. It'll be better at improving vocal clarity over loud music, action scenes, and background noise. Plus Apple updated it so it works with HDMI-connected speakers, when playing content on iPhone and iPad, when using AirPods, and with other Bluetooth audio devices. As a bonus, Apple is also improving subtitles, so they'll appear intelligently such as when content is muted or when a TV show or movie is rewound.
FaceTime Updates - When you use FaceTime with your Apple TV with an iPhone or iPad as the camera, you can now see real-time Live Captions during the call. This works in English in the United States and Canada. Semi-related, there is a new option to use SharePlay so everyone can contribute songs to a party playlist by scanning a QR code.
New Screen Savers - Apple is adding new screen saver options, including Portraits (shows your Portrait images), TV and Movies, and Snoopy.
Projector Support - If you have a projector, you'll be pleased to hear that tvOS 18 adds support for the 21:9 aspect ratio used by most projectors.
What do you think of the new features coming in tvOS 18? Let us know in the comments below.
Some of this week's best Apple deals include all-time low prices for the Apple Studio Display and M4 iPad Pro, both of which are available on Amazon. We're also tracking great discounts on Bluetooth trackers, Sony's popular noise canceling headphones, and portable power stations from Anker and Jackery.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Bluetooth Trackers
What's the deal? Save on Apple and Anker Bluetooth trackers
This week started with a handful of discounts on popular Bluetooth trackers, including Apple's AirTag and Anker's brand of Eufy SmartTrack accessories. Although all-time low prices are no longer available on some devices, you can still find all of them on sale today on Amazon.
Sony Headphones
What's the deal? Take $150 off Sony WH1000XM4 Headphones
Sony this week introduced a steep new discount on the WH1000XM4 Wireless Premium Noise Canceling Headphones, available for $199.99 direct from its website, down from $349.99. These headphones feature premium noise cancellation and up to a 30 hour battery life, and this discount is available in all three colors.
Apple Studio Display
What's the deal? Take $299 off Apple Studio Display
Amazon this week discounted the Apple Studio Display (standard glass) to $1,299.99, down from $1,599.00, which is a match of the all-time low price on the monitor. You can also find low prices on the VESA mount adapter model and tilt- and height-adjustable stand model on Amazon right now.
Amazon has Apple's 256GB Wi-Fi 11-inch M4 iPad Pro for $899.00, down from $999.00. This is a new record low price on the tablet, and there are also multiple other sales on both 11-inch and 13-inch Wi-Fi models happening this week on Amazon.
Portable Power Stations
What's the deal? Save on Anker and Jackery power stations
This week also saw the return of major discounts on Anker's and Jackery's best portable power stations, with as much as $1,750 off these accessories. Many of the Anker deals do require a Prime membership, while others require you to clip an on-page coupon. You can visit our original post for the full list of power stations on sale.
Samsung Monitors
What's the deal? Take $700 off Samsung's ViewFinity S9 5K Smart Monitor, plus other deals
Samsung opened up its back to school sale this week, and it includes a match of the all-time low price on the 27-inch ViewFinity S9 5K Smart Monitor. This display is priced at $899.99 ($700 off), and you'll find even more deals on monitors, TVs, and smartphones in this sale.
Be sure to visit our full Deals Roundup to shop for even more Apple-related products and accessories.
Some Android smartphones have been found to contain a hidden security vulnerability that could allow remote access to user data, alarming cybersecurity experts and leading to a halt in the use of these devices by a major intelligence contractor, The Washington Post reports.
The vulnerability, identified by the security firm iVerify, involves a pre-installed application known as Showcase.apk, which, though dormant by default, can be activated to potentially allow unauthorized remote access to the devices. The Showcase.apk application was discovered within certain models of Android phones, including Google Pixel devices.
According to iVerify, the application appears to have been designed for use in retail environments, allowing employees to demonstrate the device's features to customers. However, researchers found that when activated, the application could connect to a server via an unsecured "http" connection, making it vulnerable to interception by cybercriminals. This flaw could enable attackers to execute code remotely, potentially injecting malicious code or spyware and gaining access to sensitive data stored on the device.
Palantir Technologies, a data analysis platform vendor that often works with government agencies and other security-sensitive clients, expressed grave concerns about the implications of this vulnerability. The company has ceased the use of Android phones for their employees as a result.
The presence of this vulnerability on Pixel devices is particularly notable since they are known for receiving timely security updates directly from Google. Google has now announced that it will issue an update to remove the Showcase.apk application from all supported Pixel devices. Distributors of other Android phones will also be officially notified of the issue.
Apple plans to upgrade its entire AirPods lineup this year in one form or another, with a combination of new model launches and upcoming software updates for existing devices.
Whether you're holding out for the next generation of AirPods or AirPods Max, or just want to know what new features are on the way for your current earbuds, keep reading for the full lowdown on what to expect.
AirPods
Fourth-generation AirPods are expected to arrive in late 2024, with Apple planning to release two versions at different price points. Both models will feature a redesigned look, including a USB-C port instead of a Lightning port, shorter stems similar to the AirPods Pro, along with an updated fit and enhanced audio quality.
The higher-end version is expected to include Active Noise Cancellation (ANC), making ANC available at a lower price point for the first time. They are also likely to have a speaker in the charging case that can play a sound for Find My location tracking. This model will be more affordable than the AirPods Pro ($249) but will not include features like silicone ear tips.
One of the key aspects the next-generation AirPods are likely to bring over from the second-generation AirPods Pro is the H2 chip. Both the second- and third-generation AirPods currently feature the H1 chip. The H2 chip is accompanied by Bluetooth 5.3 connectivity, which offers faster and more reliable connectivity with Bluetooth accessories, as well as improved power efficiency, which can contribute to longer battery life.
Apple says the H2 chip provides an "exceptional acoustic experience" when paired with a new low-distortion audio driver and custom amplifier in the AirPods Pro. The AirPods Pro offer richer bass and clearer sound across a wider range of frequencies partly due to the computational audio improvements facilitated by the H2 chip, so similar enhancements seem highly likely to come to the fourth-generation AirPods.
The launch of the two AirPods 4 models is expected in September or October 2024, which will also see the current AirPods 2 and AirPods 3 discontinued.
AirPods Pro
Apple's upcoming iOS 18 update introduces several enhancements for the current second-generation AirPods Pro, leveraging machine learning and AI. New head gestures will allow users to control AirPods Pro hands-free—nodding to answer a call or shaking their head to decline. Siri Interactions will also enable hands-free management of calls, messages, and notifications without speaking.
iOS 18 adds Voice Isolation to AirPods Pro, improving call clarity by filtering out background noise and focusing on your voice, similar to an existing iPhone feature. Additionally, the Adaptive Audio feature, which adjusts sound and noise cancellation based on your environment, will now offer a customizable setting for finer control.
According to Apple, the AirPods Pro provide the best wireless audio latency ever for mobile gaming, thanks to improvements coming in iOS 18. Improved latency means that you'll see little to no delay when taking an action in the game and hearing the resulting sound, making for a more responsive experience.
Lastly, iOS 18 will introduce a "hearing aid mode" to AirPods Pro. Although they already have a Conversation Boost feature, this update further positions them as a potential hearing aid device.
Apple is expected introduce a redesigned third-generation AirPods Pro in 2025, with refined design and better audio quality, along with a faster processor.
AirPods Max
AirPods Max are the oldest current-generation AirPods product still in Apple's lineup. It's been over three years since Apple launched AirPods Max in December 2020, and only recently have we begun hearing rumors about Apple's plans for a new-generation model that is coming later this year.
Apple will replace the Lightning port found on the current-generation AirPods Max for a USB-C port. This will ensure the headphones comply with European regulations, and will bring consistency across the company's AirPods lineup. This of course means AirPods Max 2 will come supplied with a USB-C to USB-C charging cable, rather than a Lightning to USB-C cable. Apple will also need to offer a USB-C to 3.5mm audio accessory cable so that users can plug AirPods Max 2 into 3.5mm audio ports.
The Bluetooth 5.3 specification can already be found in the AirPods Pro 2, the iPhone 15 lineup, and the latest Apple Watch models. It is also supported by all Mac models released in 2023. Therefore it's almost inevitable that the second-generation AirPods Max will similarly feature the latest Bluetooth standard.
Apple is expected to offer second-generation AirPods Max in fresh colors, although what those colors might be remains unknown. AirPods Max are currently available in Space Gray, Silver, Green, Sky Blue, and Pink, although interchangeable ear cushions allow for many color combinations.
While there are no rumors that claim AirPods Max 2 will feature the H2 chip, it would seem reasonable to expect them to do so. Apple's custom silicon chip is designed specifically for earbuds and headphones, and enables improved computational audio to enhance sound quality on the current-generation AirPods Pro and improves battery life with better energy efficiency. Without the H2 chip, AirPods Max would also miss out on Adaptive Audio features including Personalized Volume and Conversation Awareness.
Coming to All AirPods Models
Personalized Spatial Audio is a feature that already exists for movies, TV shows, and music. It uses the TrueDepth camera on your iPhone to scan your face and ears, developing a personal profile that customizes Spatial Audio just for you.
With iOS 18, Apple is expanding Personalized Spatial Audio to gaming, with the aim of delivering more immersive sound for gameplay. Personalized Spatial Audio for Gaming will support AirPods 3 and 4, AirPods Pro, and AirPods Max.
After a four-year absence, Fortnite is making its return to iPhones – but only for users in the European Union. This comeback is part of the broader launch of the Epic Games Store for iPhone, which went live today in the EU.
The return of Fortnite to iOS comes as a result of the EU's Digital Markets Act, which has forced Apple to allow third-party app marketplaces on its platform. Users in the EU can now download the Epic Games Store by visiting Epic's website on their iPhones.
Fortnite's availability is undoubtedly the headline feature of the Epic Games Store launch. The popular battle royale game was removed from the App Store in 2020 following a dispute between Epic and Apple over in-app purchase systems. Prior to that, Fortnite on iOS made more than $700 million over two years, while Apple collected more than $100 million in revenue from the 30 percent cut that it took from Fortnite in-app purchases.
Otherwise, the current game catalog in the iOS Epic Games Store is limited, featuring only a handful of Epic's own titles such as Fortnite and Rocket League Sideswipe. However, the company says it plans to expand the library over time and is in discussions with third-party mobile developers.
Going forward, Epic will have to deal with navigating Apple's new fee structure, including a "Core Technology Fee" of €0.50 per install per year after the first million installs. This fee applies to both the Epic Games Store itself and the games within it, effectively doubling the charge for popular titles like Fortnite. The EU commission is currently investigating whether Apple's new fee structure complies with the Digital Markets Act.
The Epic Games Store is only available on iPhones running iOS 17.4 or later, while iPad users will have to wait until the release of iPadOS 18 to access the store on their devices. Epic says it plans to expand the availability of its store to other regions where regulations permit, with Japan slated for a 2025 launch. The company has set a goal of reaching 100 million mobile downloads of its store by the end of the year, made up of combined game installs across both iOS and Android.
It's almost September, but Apple still has multiple new product launches planned for 2024. New iPhone 16 models and Apple Watches are coming in September, and we're also going to get at least three Mac updates with M4 chips this year, according to rumors.
Here's what's on the horizon.
MacBook Pro
Apple plans to refresh both the 14-inch and 16-inch MacBook Pro models, adding M4 chips. The MacBook Pro lineup was last updated in October 2023, so the machines are due for a yearly refresh.
Apple did away with the 13-inch MacBook Pro last year, so there's now an entry-level 14-inch model, and that's what's going to get the standard M4 chip that was used in the iPad Pro.
Middle tier and higher-end 14-inch models will get the M4 Pro and M4 Max chips, as will the 16-inch models. The M4 chips are built on the 3-nanometer process, but compared to the M3 chips, they have improved performance, efficiency, and AI capabilities. Apple introduced a new, more powerful Neural Engine.
There are no design updates expected for the MacBook Pro models this year, with Apple focusing on internal improvements. Specifically, the M4 chip will be the star of the upgrade, and Apple is aiming to get its entire Mac lineup on the same M4 chip series across 2024 and 2025.
Mac mini
Unlike the MacBook Pro, Apple does have a design refresh planned for the Mac mini. According to Bloomberg's Mark Gurman, the Mac mini will be Apple's smallest computer to date, even smaller than the prior-generation version.
It is expected to be around the size of the Apple TV, though it will be thicker than the Apple TV and the current Mac mini, which is 1.4 inches tall. The machine will continue to be made from aluminum, just in an overall smaller package.
Apple has tested Mac mini models that have at least three USB-C ports, along with an HDMI port and a power cable.
Apple plans to use the M4 and M4 Pro chips for the Mac mini models, and since these never got an M3 update, they'll go from M2 to M4 and will see some notable performance improvements.
iMac
The 24-inch iMac is also expected to see an update this year, going from the M3 chip to the M4 chip. Design changes are not rumored for the iMac, so we can expect to see the same 24-inch display with multiple color options.
Apple is still exploring a version of the iMac with a larger ~30-inch display, but an iMac with a bigger display is not expected in 2024, and it's not clear if it will come in 2025, either.
Possible Launch Timeline
Apple does not typically unveil Macs at its September events, which focus on the iPhone and the Apple Watch. We're expecting Apple to hold an event around September 10 to unveil new iPhone 16 models, but Macs will likely come later in the year.
When Apple has Macs to unveil around fall, it often introduces the machines in October or November. Last year, for example, Apple held a Mac-centric event in October to refresh the MacBook Pro and iMac. October/November events aren't as consistent as iPhone events, so nailing down a target date is tougher. Apple has held second fall events on these dates in the past:
October 30, 2023 - Scary Fast event with MacBook Pro and iMac.
October 18, 2021 - Unleashed event with new MacBook Pro models and AirPods 3.
November 10, 2020 - One More Thing event with M1MacBook Air, Mac mini, and MacBook Pro.
October 30, 2018 - Apple refreshed the MacBook Air, Mac mini, and iPad Pro.
October 27, 2016 - Apple unveiled a new MacBook Pro and Apple TV app.
Apple could also skip an event and unveil the new Macs with a press release, though the small event we got last year for the M3 MacBook Pro and iMac models could be repeated in 2024.
Macs Coming in 2025
While the MacBook Pro, iMac, and Mac mini are expected to get the M4 chip before the end of the year, M4 updates for the MacBook Air, Mac Studio, and Mac Pro won't be happening until 2025.
With macOS Sequoia, Apple is requiring users to regularly reauthorize permissions for screen recording apps, a move that has not been popular with some Mac users. Popups for screen recording app permissions have been showing weekly up throughout the beta testing process, but Apple has tweaked the frequency in response to user feedback.
The latest macOS Sequoia beta prompts users to review their screen recording app permissions once a month, an update over the more frequent weekly popups. The prompt reminds users that screen recording apps have access to their screens and audio.
[App Name] is requesting to bypass the system private window picker and directly access your screen and audio. This will allow [App Name] to record your screen and system audio, including personal or sensitive information that may be visible or audible.
When the popup shows up, there's now an option to "Allow For One Month" to let the app function as normal, or to open System Settings to get to the screen recording options. macOS Sequoia was also requiring users to approve screen recording apps after restarting their Macs, and this requirement has been removed.
It does not appear that there is a way for users to permanently give screen recording access to recording functionality, but a monthly popup is at least more convenient than a weekly popup.
Apple today stopped signing iOS 17.6, preventing iPhone users from downgrading to that version of iOS. The update is no longer being signed after Apple released iOS 17.6.1 on August 7.
Apple regularly stops signing older version of iOS, typically within a week or two after a new version is released. When Apple stops signing an update, it can no longer be installed on an iPhone due to a server-side software verification check, so those who have updated to the latest version of iOS cannot downgrade.
Preventing downgrading encourages users to keep their operating systems up to date with the latest security fixes.
iOS 17.6 focused on introducing security fixes, while iOS 17.6.1 added a fix for a bug that could prevent the enabling or disabling of Advanced Data Protection.
iOS 17.5.1 addressed a corruption bug that could cause deleted photos to reappear on an iPhone. There were no notable features in the iOS 17.6 update, with Apple adding unspecified bug fixes and security updates.
T-Mobile was fined $60 million by the Committee on Foreign Investment in the US (CFIUS) for negligence surrounding data breaches, reports Reuters. CFIUS penalized T-Mobile for failing to prevent or disclose unauthorized access to sensitive customer data.
When T-Mobile merged with Sprint, it signed a national security agreement with CFIUS, which is what led to the fine earlier this year. T-Mobile is owned by German company Deutsche Telekom, and T-Mobile agreed to protect consumer data as part of the Sprint acquisition. Back in 2021, T-Mobile suffered a major breach that impacted over 100 million of its users, just a year after it acquired Sprint.
CFIUS does not typically name the companies that it fines, but T-Mobile has been called out in an effort to push companies to comply with national security rules associated with acquisitions.
In 2024, following an initial Notice of Penalty issued in 2023, CFIUS resolved an enforcement action against T-Mobile US, Inc. ("T-Mobile"), a telecommunications company, resulting in a $60 million penalty. As publicly disclosed by T-Mobile, the company entered into a National Security Agreement ("NSA") with CFIUS in 2018 in connection with T-Mobile's merger with Sprint and the foreign ownership of the resulting entity. CFIUS determined that between August 2020 and June 2021, in violation of a material provision of the NSA, T-Mobile failed to take appropriate measures to prevent unauthorized access to certain sensitive data and failed to report some incidents of unauthorized access promptly to CFIUS, delaying the Committee's efforts to investigate and mitigate any potential harm. CFIUS concluded that these violations resulted in harm to the national security equities of the United States. T-Mobile has worked with CFIUS to enhance its compliance posture and obligations and has committed to working cooperatively with the U.S. Government to ensure compliance with its obligations going forward.
T-Mobile told Reuters that it experienced technical issues when integrating with Sprint, which affected information from "a small number of law enforcement information requests." T-Mobile claims to have swiftly dealt with the issue and reported it "in a timely manner."
CFIUS said that T-Mobile's lack of timely reporting prevented CFIUS from investigating and mitigating potential harm to U.S. national security.
Threads, Meta's social network that's meant to rival X, today announced several new features that are available or coming soon. For creators, Threads is launching analytics for performance measurement.
Users can see view numbers, replies, reposts, and quotes, along with follower count over time and follower demographics like age, location, and gender.
Threads on the web is gaining support for writing and saving multiple drafts of posts before sharing them with an audience. Up to 100 ideas can be saved in the new Drafts section. To go along with drafts, Threads plans to add scheduling, so Threads can be created and scheduled to go up at a later date and time. Multiple posts can be scheduled per day, multiple days in advance.
While these features are available only on the web at the current time, Threads plans to bring them to the mobile versions of the app in the future. Insights and multiple drafts are rolling out now, and scheduling posts will be coming soon.
It has now been just over a year since Threads launched, and it has over 28 million daily active users. Meta has been regularly adding new features to the social network to put it on par with X (formerly Twitter).
Display panels destined for the 14-inch and 16-inch M4 models are shipping to Apple in July and August, timing that makes sense for a launch in the fourth quarter, according to display analyst Ross Young.
Young shared the information in a tweet for subscribers, confirming rumors that new 14-inch and 16-inch MacBook Pro models with M4 chips will come out before the end of the year. Bloomberg's Mark Gurman said earlier this month that Apple will update the MacBook Pro, Mac mini, and iMac lines with M4 chip technology in late 2024.
The 14-inch and 16-inch MacBook Pro models will get M4, M4 Pro, and M4 Max chips. The entry-level 14-inch model will have the M4, while higher end 14-inch models and 16-inch models will get the M4 Pro and M4 Max, which have not yet been unveiled. Apple first introduced the M4 in the iPad Pro in May.
No redesign is expected, but Apple will overhaul the Mac mini that's expected to be refreshed alongside the MacBook Pro models. The Mac mini will feature a smaller footprint, and it will be Apple's smallest ever computer. It could be around the size of the Apple TV, though a little taller.
The M4 chip is built on TSMC's 3-nanometer process, much like the M3, but there are performance and efficiency improvements. Apple also included a new, more powerful Neural Engine for AI workloads.
With new iPhone and Apple Watch models planned for Apple's annual September event, new Macs could come out at a second event in October or November or they could be unveiled through a press release.
California will soon start rolling out support for digital driver's licenses and IDs in the Apple Wallet app on iPhone and Apple Watch, becoming the sixth state to implement the feature.
Wallet app integration is part of California's mobile driver's license effort, which kicked off a year ago. More than 500,000 people have already added a driver's license or ID to the California DMV Wallet app, where California tested the option before rolling it out to the Wallet app.
"We're excited to be working with the state of California to bring IDs in Apple Wallet to Apple's home state soon, and provide residents with an easy, secure, and private way to present their California driver's license and state ID in person and in app using Apple Wallet," said Jennifer Bailey, Apple's vice president of Apple Pay and Apple Wallet. "Whether using IDs in Apple Wallet to breeze through travel, or to securely verify age or identity at businesses, California driver's licenses and state IDs in Apple Wallet make ID presentment seamless -- all with the security built into iPhone and Apple Watch."
IDs and licenses stored in the Wallet app on iPhone or iPad can be used for TSA screenings at select airports and for age verification at select stores. Right now, California's mobile wallet support is still in a pilot stage, and only 1.5 million participants are able to sign up.
California requires people to continue to carry a physical license or ID card because the digital license is not accepted by law enforcement, state government agencies, and most businesses.
Evidence that Apple Wallet integration was coming to California first surfaced earlier in August when a hidden landing page on the DMV website was discovered, but California and Apple are officially announcing the feature today.
Apple announced a new Wallet app that supported digital IDs back in 2022, but states have been slow to adopt the feature. So far, only Arizona, Colorado, Georgia, Maryland, and Ohio have implemented support. Apple said in 2022 that Connecticut, Iowa, Kentucky, Oklahoma, and Utah are also working on support.
Following extended testing under the "Geekbench ML" name, Primate Labs is officially launching its new benchmarking suite optimized for AI-centric workloads under the name Geekbench AI. The tool seeks to measure hardware performance under a variety of workloads focused on machine learning, deep learning, and other AI-centric tasks.
Geekbench AI 1.0 examines some of the unique workloads associated with AI tasks and seeks to encompass the variety of hardware designs employed by vendors to tackle these tasks, delivering a three-score summary as part of its benchmarking results to reflect a range of precision levels: single-precision, half-precision, and quantized data.
In addition to these performance scores, Geekbench AI also includes an accuracy measurement on a per-test basis, allowing developers to improve efficiency and reliability while assessing the benefits and drawbacks of various engineering approaches.
Finally, the 1.0 release of Geekbench AI includes support for new frameworks and more extensive data sets that more closely reflect real-world inputs, improving the accuracy evaluations in the suite.
Apple today reminded developers who plan to distribute apps in the European Union to submit their trader status, a requirement that will see the App Store sharing the address, phone number, and email address of each developer. The information will be displayed on a developer's App Store page.
The Digital Services Act (DSA) in the European Union requires Apple to verify and display trader contract information for all "traders" who are distributing apps on the App Store in the European Union. Developers who make money from the App Store through an upfront cost or through in-app purchases are considered traders, regardless of size.
Contact information for each developer that is classified as a trader will be publicly available, and many developers are unhappy with the requirement. Independent developers and small companies may not have business addresses and phone numbers to provide, and are understandably reluctant to provide their personal contact information.
Apple will require trader status to submit app updates starting on October 16, 2024. Trader information must be provided before an app can be submitted for review. On February 17, 2025, apps without trader status will be removed from the App Store in the EU until trader status is provided and verified.
As displaying trader status is a Digital Services Act requirement in the European Union, Apple does not have a choice on implementing the feature. Developer contact information will be displayed on the App Store product page when an app is distributed in any of the 27 territories in the EU.
More information on determining who is a trader and who needs to provide contact details can be found on Apple's website.
The Apple Watch Ultra is considerably more popular than the entry-level Apple Watch SE despite its high price point, according to a new report from Consumer Intelligence Research Partners (CIRP).
The report provides a detailed look at how the various Apple Watch models are performing in the market. Apple Watch Series 9, introduced in September 2023 alongside the iPhone 15 lineup, is the most popular model in the lineup as of the June 2024 quarter. It captured 43% of total Apple Watch sales in the United States, making it the top choice among customers. The Series 8, which Apple no longer sells directly but is still available through various retailers, followed with a 19% share. Combined, these two models accounted for nearly two-thirds of all Apple Watch sales during the period.
The Apple Watch Ultra and Ultra 2, which represent the high-end segment of the lineup, contributed 20% of total sales. Despite their advanced features and premium positioning, the Ultra models have a smaller market share compared to the high-end variants of other Apple products like the iPhone and iPad. For instance, premium models in these categories typically account for a quarter or more of total sales. The CIRP report indicates that the Ultra 2 had a slightly higher share than the original Ultra during the June 2024 quarter.
The Apple Watch SE held a 12% market share. This model continues to attract buyers who are looking for a more affordable entry point into the Apple Watch, yet its market presence is significantly smaller than that of the higher end models. The Nike-branded version of the Apple Watch, which is essentially a variant of the Series 8 and 9, accounted for a modest 5% of the market.
Apple's strategy of offering a range of models at different price points appears to mirror its approach with the iPhone and iPad. However, there are some notable differences in consumer behavior across these product lines. While the premium models of iPhone and iPad often capture a larger share of sales, the Apple Watch lineup sees stronger performance in its mid-range models. The CIRP report suggests that the Series 8 and Series 9, positioned as a mid-tier option in terms of pricing and features, is particularly attractive to consumers, while the Ultra models, despite their higher price and more advanced capabilities, appeal to a smaller segment of the market. The low-cost Apple Watch SE and Nike models appeal to an even smaller segment of the market.
Today we're tracking a large collection of discounts on the 2024 M4 iPad Pro at Amazon, which includes multiple all-time low prices on both 11-inch and 13-inch models.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
11-Inch
For the smaller 11-inch M4 iPad Pro, Amazon has an all-time low price on the entry-level 256GB Wi-Fi tablet, available for $899.00, down from $999.00. Amazon has every model of the 11-inch iPad Pro on sale right now, including both Wi-Fi and cellular versions.
Similar to the 11-inch models, Amazon has every Wi-Fi and cellular version of the 13-inch M4 iPad Pro on sale this week. Prices start at $1,197.00 for the 256GB Wi-Fi tablet, and totals up to $200 off these devices.
Apple Card has been recognized as the best co-branded credit card for customer satisfaction with no annual fee for the fourth consecutive year by J.D. Power.
As highlighted by Apple in a press release earlier today, this is the fourth year in a row that the Apple Card, issued by Goldman Sachs, has earned the top spot in J.D. Power's 2024 U.S. Credit Card Satisfaction Study. The study measures overall customer satisfaction by assessing performance across several categories, including Account Management, Customer Service, and New Account Experience.
The Apple Card was first introduced in 2019 and is deeply integrated into the Wallet app on the iPhone, allowing users to track their spending in real time, categorize transactions, and set up payment plans. The Apple Card also offers up to three percent Daily Cash on purchases, which can be used instantly or saved for future expenses. With Apple Card Family, users can share an Apple Card account with other members of their Family Sharing group. The Apple Card also features an integrated a Savings account option, providing users with the ability to automatically deposit their Daily Cash rewards into the account.
As with the Beats Fit Pro, the new Beats Studio Pro color options from Kardashian's signature palette include Moon (light), Dune (medium), and Earth (deep).
"I'm so excited we're bringing these three popular, chic colors to Beats' most iconic and advanced headphones," said Kim Kardashian. "Beats Studio have always been a fashion statement, so I can't wait to see how everyone styles them."
Beats Studio Pro are the brand's latest over-ear headphones and were originally released in July 2023. They offer Active Noise Cancellation and Transparency modes, Personalized Spatial Audio with dynamic head tracking, improved audio quality, and up to 40 hours of battery life. Connectivity options include Class 1 Bluetooth, USB-C, and 3.5mm analog.
Apple's Beats brand has been building up to today's launch with an ad campaign featuring Kardashian and Jimmy Fallon vying for the next Beats collaboration, with Kardashian's neutral Beats x Kim colors going up against a mustard-yellow "Beats x Jim" option that apparently did not make the cut.
The new Beats x Kim Beats Studio Pro headphones are priced at $349.99 in the United States, and they are launching today through Apple's online stores in the US, Canada, Mexico, UK, France, Germany, Japan, China, South Korea, Hong Kong, and Thailand, with limited availability at select Apple retail stores in those countries. They are also available through Amazon in the US, Canada, Mexico, and Japan, and at Argos in the UK, JB Hi-Fi in Australia, and Tmall and JD.com in China.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
