All of the new devices will be delivered to customers starting on Friday, September 19. Pre-orders for the iPhone 17 models will start on Friday, September 12.
The AirPods Pro 3 are priced at $249, and they feature updated Active Noise Cancellation, a new case and earbud design, improved audio quality, and heart rate sensing.
The Apple Watch Series 11 has 5G support, hypertension alerts and a new sleep score feature, as does the Ultra 3. Apple also added satellite connectivity to the Ultra 3, while the SE has new health-related features.
Pricing on the Apple Watch SE starts at $249, pricing on the Series 11 starts at $399, and pricing on the Ultra 3 is $799.
Following the announcement of the iPhone 17 lineup today, Apple discontinued the iPhone 16 Pro and iPhone 16 Pro Max.
Apple typically retires its Pro models with the release of their successors, and this year continues that pattern. Both the iPhone 16 Pro and iPhone 16 Pro Max are no longer available.
The iPhone 16 Pro and iPhone 16 Pro Max were introduced on September 9, 2024, at Apple's "Glowtime" event and released on September 20, 2024. Both models were powered by the A18 Pro chip and featured new camera capabilities, including a 5x telephoto zoom lens on the smaller model for the first time, as well as a new Camera Control button for easier photography and video recording. They retained the titanium frame from the iPhone 15 Pro models, but with larger 6.3-inch and 6.9-inch display sizes.
The iPhone 16 Pro launched at $999, while the iPhone 16 Pro Max started at $1,199 in the United States.
With the discontinuation of the iPhone 16 Pro and Pro Max, Apple's lineup now centers on the iPhone 17 series, with the base iPhone 17 starting at $799, while the iPhone 16 and iPhone 16 Plus remain available at $699 and $799, respectively.
The all-new TechWoven Case is the spiritual successor to Apple's ill-received, discontinued FineWoven Case for the iPhone 15 Pro models. TechWoven is a "technical woven fabric" with "multiple colored yarns," and Apple has suggested that this material will be more resistant to scratches and stains than FineWoven was.
TechWoven Case color options include Black, Blue, Purple, Sienna, and Green. In the U.S., the cases cost $59 each, for either the iPhone 17 Pro or Pro Max.
The redesigned Clear Case with MagSafe is made of clear polycarbonate, and it has a "scratch-resistant coating" on the interior and exterior.
The latest Silicone Case with MagSafe is available in six colors: Orange, Terra Cotta, Neon Yellow, Purple Fog, Midnight, and Black.
Apple's new Crossbody Strap can be paired with the TechWoven Case and new Silicone Case, allowing users to wear their iPhone. It is essentially a magnetic lanyard, with stainless steel sliding mechanisms for adjusting the length.
In the U.S., the Crossbody Strap costs $59, and it is available in 10 colors: Black, Light Gray, Blue, Light Blue, Purple, Sienna, Green, Neon Yellow, Tan, and Orange.
Apple will begin accepting preorders for the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max on Friday, September 12 at 5:00 a.m. Pacific Time or 8:00 a.m. Eastern Time. The new iPhones will launch on Friday, September 19.
Pricing on the iPhone 17 starts at $799, while the iPhone Air starts at $999. The iPhone 17 Pro starts at $1099, and the iPhone 17 Pro Max starts at $1,199.
All of the iPhone 17 models feature ProMotion refresh rates, a 18-megapixel front camera, and A19 or A19 Pro chips. The iPhone Air is Apple's thinnest iPhone to date and it has only a single-lens rear camera and lower battery life, while the iPhone 17 Pro and Pro Max feature upgraded 48-megapixel Telephoto lenses, an upgraded body that's more durable, improved anti-reflective coating, and a new rear camera design.
Apple doesn't plan to start accepting pre-orders for the new iPhone models until this Friday, but you can pre-order the Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 starting today.
The new iPhone Air Case with MagSafe is a translucent case that is less than 1mm thick, with Frost and Shadow options. Meanwhile, the iPhone Air Bumper (shown above) is a lightweight polycarbonate bumper case that wraps around the edge of the iPhone Air, with Tan, Light Gray, Light Blue, and Black color options.
Finally, there is a Crossbody Strap that attaches directly to select new iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air cases, including the iPhone Air Case with MagSafe, iPhone Air Bumper, TechWoven Cases, and Silicone Cases. It costs $59, and it is available in 10 colors: black, light gray, blue, light blue, purple, sienna, green, neon yellow, tan, and orange.
With the Crossbody Strap, you can wear your iPhone. It is essentially a magnetic lanyard, with stainless steel sliding mechanisms for adjusting the length.
Apple today introduced the iPhone 17 Pro and iPhone 17 Pro Max.
Both devices feature a new aluminum unibody design, with the Ceramic Shield now protecting both the front and back sides. Apple says the front side is now Ceramic Shield 2, which offers 3x better scratch resistance, while the rear Ceramic Shield is advertised as 4x more resistant to cracks compared to the back glass on previous iPhone models.
iPhone 17 Pro and Pro Max have 6.3-inch and 6.9-inch displays, respectively, with a higher 3,000 nits of peak outdoor brightness and 2x better outdoor contrast. The display on each device has an improved anti-reflection coating to reduce glare.
A larger rear camera plateau houses three 48-megapixel Fusion cameras, and the antenna system now wraps around it. The upgraded Telephoto camera offers up to 8x optical zoom, which is up from the 5x limit on the iPhone 16 Pro models. Plus, there is now an 18-megapixel front camera with Center Stage support.
The optical zoom options available include 4x at 100mm, and 8x at 200mm. The camera system supports ProRes RAW, Apple Log 2, and genlock for multi-camera video syncing.
Other key features for these devices include an A19 Pro chip with a 6-core CPU and 6-core GPU for up to 40% faster sustained performance compared to iPhone 16 Pro models, a larger battery, a vapor chamber cooling system for improved thermal management, and an Apple-designed N1 chip for Wi-Fi 7, Bluetooth 6, and Thread.
New color options include Silver, Deep Blue, and Cosmic Orange.
iPhone 17 Pro and iPhone 17 Pro Max are eSIM-only in Bahrain, Canada, Guam, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, the United Arab Emirates, the U.S., and the U.S. Virgin Islands, according to Apple. These models are equipped with an even larger battery that fills the space formerly occupied by the physical SIM card tray.
Apple says the iPhone 17 Pro Max offers the longest battery life of any iPhone model ever, with up to 39 hours of video playback per full charge.
In the U.S., the iPhone 17 Pro starts at $1,099 with 256GB of storage, and the iPhone 17 Pro Max starts at $1,199 with 256GB of storage. Pre-orders start Friday, September 12, ahead of deliveries to customers and in-store availability beginning Friday, September 19.
While the iPhone 17 Pro continues to max out at 1TB of storage, the iPhone 17 Pro Max can now be configured with up to a whopping 2TB of storage.
There are new accessories, including a Crossbody Strap, and TechWoven cases that are the spiritual successor to Apple's ill-received, discontinued FineWoven cases.
Apple also announced that iOS 26 will be released on Monday, September 15.
Apple today reintroduced the MagSafe battery specifically for the iPhone Air, featuring an all-new, low-profile design.
The new battery provides the iPhone Air with up to 40 hours of video playback with the pack attached, adding up to 65% additional charge. With the battery attached, the iPhone Air apparently has better battery life than any other iPhone.
Apple says that to maximize battery life, the combined system will choose the best times to recharge the iPhone, or if you need a quick boost, just snap it on for up to 12W of fast wireless charging on the go.
For even faster charging of the iPhone Air, Apple says you can attach the MagSafe Battery and connect it to a 20W or higher power adapter at the same time.
The new MagSafe Battery is priced at $99. It is only compatible with the iPhone Air.
The iPhone Air is just 5.6mm thick, making it the thinnest iPhone ever. The frame is made of titanium with a polished mirror finish. The device features Ceramic Shield 2 with 3x better scratch resistance and 4x better crack resistance, on both sides of the device for the first time. Apple says that it is the most durable iPhone ever. A new plateau spans the entire rear width of the device and contains the rear camera, front camera, speaker, and Apple Silicon.
It features a 6.5-inch Super Retina XDR display with ProMotion and up to 3,000 nits of peak outdoor brightness — the highest ever on an iPhone. The front glass also features a 7-layer antireflective coating to reduce glare and distractions, and be more readable in bright lighting conditions.
The iPhone Air features a single 48-megapixel rear fusion camera, with 1x and 2x modes from one camera. A 18-megapixel front-facing camera features Center Stage that uses AI to automatically expand the field of view and rotate the frame for you based on how many people are on the screen. A square sensor allows four different composition sizes, so you don't need to rotate the phone to take a landscape selfie.
New features combines the front and rear cameras, with dual-capture video. Stabilization from the front camera keeps you in frame, while rear camera lets you zoom in.
The iPhone Air features the A19 Pro chip, featuring a six-core CPU and a five-core GPU. The GPU is updated with the second generation of Dynamic Caching, doubled math rates, and unified image compression.
It also contains the new C1X custom modem that's twice as fast as the C1 in the iPhone 16e. A new custom-designed N1 chip integrates Wi-Fi 7, Bluetooth, and Thread connectivity. It is eSIM only.
The high-performance A19 Pro, N1, and C1X chips make it the most power-efficient iPhone ever made, according to Apple. Despite its thin design, the iPhone Air still delivers "all-day" battery life.
The iPhone Air takes the place of the "Plus" model in the lineup, sitting above the standard iPhone 17 but below the iPhone 17 Pro.
The iPhone Air comes in Space Black, Cloud White, Light Gold and Sky Blue with pricing starting at $999. Pre-order start on Friday, with availability on September 19.
Apple today unveiled the iPhone 17, featuring a larger 6.3-inch Super Retina XDR display that includes ProMotion technology for the first time on a non-Pro model. The iPhone 17 starts at $799.
The new device offers ProMotion's adaptive refresh rate up to 120Hz alongside an Always-On display that shows the time, widgets, and Live Activities even when not actively in use. The display can also efficiently adjust down to 1Hz when appropriate.
The iPhone 17 also benefits from Ceramic Shield 2, featuring a new coating that provides 3x better scratch resistance than the previous generation while reducing glare. The display achieves 3,000 nits peak outdoor brightness, which is the highest ever on iPhone, with 2x better outdoor contrast.
Perhaps the most distinctive addition is the Center Stage front camera, described by Apple as the "best front camera yet." It's the first square front camera sensor on iPhone, providing a wider field of view and higher resolution up to 18MP for photos. Users can now capture photos and videos in either portrait or landscape orientation while holding their device vertically, eliminating the need to rotate the phone for landscape selfies.
For group shots, Center Stage uses AI to automatically expand the field of view and can rotate from portrait to landscape to include everyone in the frame. The feature also enables ultra-stabilized 4K HDR video recording and introduces Dual Capture, allowing simultaneous recording on both front and rear cameras.
The rear camera system has also been overhauled with all 48MP sensors for the first time. The main camera includes an integrated optical-quality 2x Telephoto, described as "like having two cameras in one." A new 48MP Ultra Wide camera captures up to 4x the resolution compared to the previous generation, improving both wide-angle shots and macro photography capabilities.
Photographic Styles have been improved with next-generation processing that better understands skin tones while adjusting color, highlights, and shadows in real time. A new Bright style will become available with iOS 26 to brighten skin tones and add vibrance across images.
Video recording supports 4K 60fps Dolby Vision with features including Cinematic mode and Action mode. The device captures Spatial Audio for immersive listening, while Audio Mix allows users to adjust sound after capture to boost voices and reduce ambient noise.
Under the hood, the A19 chip built on third-generation 3-nanometer technology brings a major performance boost. The 6-core CPU is 1.5x faster than the A15 Bionic in iPhone 13, while the 5-core GPU is more than 2x faster than A15 Bionic, according to Apple. Neural Accelerators are built into each GPU core to support on-device generative AI models.
Battery life has also been boosted, with up to 30 hours of video playback, or eight more hours than the iPhone 16. This improvement is said to be thanks to the efficiency of the A19 chip and advanced power management in iOS 26. A new Adaptive Power Mode learns typical battery consumption patterns and intelligently conserves power when needed.
Charging speeds have also increased, with the device capable of reaching 50 percent charge in 20 minutes using an optional high-wattage USB-C power adapter.
Apple also introduced N1, a new custom-made wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread connectivity while improving the performance and reliability of features like Personal Hotspot and AirDrop.
The iPhone 17 will ship with double the base storage of its predecessor, starting at 256GB with a 512GB option available. The device comes in five colors: black, lavender, mist blue, sage, and white.
eSIM-only models will be available in select regions including Bahrain, Canada, Guam, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, the UAE, the U.S., and the U.S. Virgin Islands.
Pre-orders begin Friday, September 12, with general availability starting Friday, September 19 in more than 63 countries and regions. The device will expand to 22 additional countries and regions beginning Friday, September 26.
New accessories include a Silicone Case with MagSafe in five colors and a Crossbody Strap crafted from 100 percent recycled yarns, available in 10 colors.
iOS 26, iPadOS 26, macOS Tahoe 26, tvOS 26, watchOS 26, and visionOS 26 will be released to the public on Monday, September 15, Apple announced during today's "Awe Dropping" Apple event.
The new operating system updates are set to launch five days ahead of when the new iPhone 17 models and new Apple Watches will be released on Friday, September 19. The iPhone 17 models will come with iOS 26, and the new Apple Watch models will feature watchOS 26.
These are some of the biggest updates that Apple has released in the last few years, mainly because all of the software features the new Liquid Glass design. Liquid Glass will be most noticeable in iOS 26, iPadOS 26, and macOS Tahoe, but it's also present in the other updates.
Expect a new look for everything on your iPhone, from the Lock and Home Screens to apps. Liquid Glass has a translucent, glass-like look, and Apple has also made changes to navigation with simplified navigation bars, pop out menus, and more.
The updates also bring new Apple Intelligence features like Live Translation to the Messages, FaceTime, and Phone apps, while Apple Music has useful options like AutoMix and Lyrics Translation. There's a new Games app, Preview is available on the iPhone and iPad, and the Phone app has expanded from the iPhone to the iPad and the Mac.
For more on what's new in the updates, we have dedicated roundups for iOS 26, iPadOS 26, and macOS Tahoe.
Apple today announced Apple Watch Ultra 3, featuring satellite connectivity, 5G cellular, and the largest ever display. The new watch starts at $799 and can be pre-ordered today, with shipping beginning Friday, September 19.
The display is the largest ever on an Apple Watch. Apple used LTPO3 technology and wide-angle OLEDs to make the borders 24 percent thinner while keeping the same case size. The screen now updates once per second in always-on mode instead of once per minute, so you can see the seconds hand tick without lifting your wrist. Over 20 watch faces support the faster refresh rate, including Stopwatch and Timer.
Battery life has been improved significantly. You now get up to 42 hours of normal use and up to 72 hours in Low Power Mode. Meanwhile, for continuous GPS workouts, Low Power Mode now lasts 20 hours with full heart rate monitoring, and 15 minutes of charging provides 12 hours of battery life.
Otherwise, the biggest new feature is satellite connectivity. Users can text emergency services, message contacts, and share their location when they don't have cellular or Wi-Fi coverage. If the watch detects a car crash or hard fall while you're unconscious and off the grid, it automatically contacts emergency services.
You can also send regular texts, emoji, and Tapbacks to anyone you've messaged in the past 30 days, even without cell service. Apple says it had to redesign the radio and antenna to make this work – the antenna now has double the signal strength to reach satellites 800 miles overhead moving at 15,000 mph.
Find My via satellite lets you send your location every 15 minutes to contacts you've previously added to Find My. All satellite features are free for two years with Apple Watch Ultra 3. Emergency SOS works without a cellular plan, while messaging and location sharing require an active cellular subscription.
A new Waypoint watch face provides live compass navigation and quick access to satellite communications. And Night Mode helps preserve night vision during outdoor adventures.
The 5G cellular connection downloads music, podcasts, and apps faster than before, according to Apple. The company added an algorithm that uses both antennas simultaneously when signal strength is weak.
A new health feature detects signs of chronic high blood pressure by monitoring how blood vessels respond to heartbeats over 30-day periods. The algorithm was developed using data from over 100,000 participants and validated in a clinical study of 2,000 people. Apple says this could identify over one million people with undiagnosed hypertension in the first year. The feature requires FDA clearance but should be available in over 150 countries this month.
Sleep tracking gets a quality score that considers duration, bedtime consistency, how often you wake up, and time in each sleep stage. The scoring follows recommendations from sleep medicine organizations and was developed using 5 million nights of sleep data from Apple's Heart and Movement Study.
Elsewhere, Workout Buddy uses Apple Intelligence to provide spoken motivation during exercise based on your heart rate, pace, distance, and workout history. It works with Bluetooth headphones and requires an Apple Intelligence-supported iPhone nearby. The feature is available in English for popular workout types.
The Workout app also got a redesign making it easier to customize sessions with Workout Views, custom workouts, Pacer, and Race Route. You can now create workouts in the Fitness app on iPhone and access them on Apple Watch. Music and podcasts can also be set to automatically play when starting specific workout types.
Apple Watch Ultra 3 includes the most accurate GPS in a sports watch and maintains water resistance to 100 meters. As before, the titanium case comes in natural or black finishes.
New band options include a Trail Loop with reflective yarn along the edges, plus new colors for the Ocean Band and Alpine Loop. The Hermès collection adds two new En Mer colors and a Scub'H Diving band in rubber with a titanium buckle.
Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the U.S., and more than 50 other countries and regions can pre-order Apple Watch Ultra 3 today, with availability in stores beginning Friday, September 19.
The budget-conscious Apple Watch SE 3 features an S10 chip, an always-on display, a new Sleep Score feature, Double Tap gesture support, wrist temperature sensing for retrospective ovulation estimates, sleep apnea detection, fast charging support, 5G support on cellular configurations, on-device Siri, and many other improvements.
Here is how the new Sleep Score feature works, according to Apple:
Sleep quality is influenced by several factors, such as sleep duration, bedtime consistency, how often a person wakes up, and how much time is spent in each sleep stage. With sleep score, Apple Watch helps track each of these categories to offer users a transparent and easy-to-understand metric for their overall sleep quality. After each night, sleep score provides an overall score and classification in the Sleep app on Apple Watch, plus a clear breakdown of the most critical components so users know what to prioritize to improve their sleep.
Apple Watch SE 3 is available in Starlight and Midnight, in 40mm and 44mm sizes. In the U.S., pricing starts at $249. Pre-orders begin today, ahead of a Friday, September 19 launch.
With watchOS 26, which will be released on Monday, September 15, the Apple Watch SE will support the new Workout Buddy feature powered by Apple Intelligence.
Apple today announced the Apple Watch Series 11, featuring hypertension detection, Sleep Score, 5G connectivity, and more.
The Apple Watch Series 11 features improved Ion-X front crystal with 2x better scratch resistance thanks to a new Apple-designed ceramic coating that hardens the surface. Titanium models continue to feature sapphire front crystal.
The Apple Watch Series 11 features the same S10 chip as the Series 10, but 5G connectivity is available on cellular models for the first time, delivering faster connectivity with greater throughput. A redesigned cellular antenna covers mode bands and simultaneously engages the two system antennas when needed, significantly increasing the signal strength, especially in areas with weak coverage.
The Apple Watch Series 11 offers 24 hours of battery life, a significant increase over the 18 hours of previous generations. It also supports fast charging, with just 15 minutes providing up to eight hours of battery life.
Hypertension detection will notify you if the Apple Watch detects signals of high blood pressure over time. Apple says it won't detect all instances of hypertension, but it expect to notify more than 1 million people of unknown hypertension in the first year. Apple is expecting approval from the FDA and other regulators.
The system uses data from the optical heart sensor to analyze how a user's blood vessels respond to the beats of the heart. The algorithm works passively in the background reviewing data over 30-day periods.
A new "Sleep Score" feature provides insights into sleep quality at a glance, helping users to aim for a more restorative sleep. It is determined by sleep duration, bedtime consistency, how often you wake up, and how long you spend in each sleep stage. Sleep Score provides a clear breakdown of the most critical components of a sleep, so users know what to prioritize to improve.
The Apple Watch Series 11 continues to be available in 42mm and 46mm casing sizes, and with both Wi-Fi only and cellular-enabled models. Aluminum models are available in Jet Black, Silver, Rose Gold, and Space Gray, while polished titanium cases come in Natural, Gold, and Slate. Prices continue to start at $399 and pre-orders begin today, with launch on Friday, September 19.
Apple today announced the AirPods Pro 3 during its "Awe Dropping" event at Apple Park. The new AirPods Pro 3 feature better Active Noise Cancellation, better in-ear fit, upgraded audio, and IP57 sweat and water resistance.
Specifically, Apple said that AirPods Pro 3 feature 2x better ANC than AirPods Pro 2, and 4x better ANC than the original AirPods Pro. The new model also provides up to ten hours of music playback in Transparency mode, which is a 67 percent increase over the previous generation. With ANC active, AirPods Pro 3 get up to eight hours of playback.
One major new feature is a new custom-built heart rate sensor and integrated workout experience. With just AirPods Pro 3 and an iPhone, users can track their heart rate and calories burned during workouts, and even close their Move ring and earn awards in the Fitness app.
In terms of the design, the new AirPods Pro 3 are slightly smaller than AirPods Pro 2, while the external geometry of the ear tip was aligned to the center of the body for increased stability. There are new foam-infused ear tips that come in five sizes to ensure the AirPods Pro 3 fit better in everyone's ears.
The new model also supports live translation, which automatically translates foreign languages for you in real time using Apple Intelligence. This feature is available in English, French, German, Portuguese, and Spanish, with more languages to come by the end of the year.
AirPods Pro 3 is priced at $249 and will be up for pre-order today, with a launch on Friday, September 19.
There have been multiple rumors about the Crossbody Strap, which would be a magnetic lanyard that can attach to Apple's own iPhone 17 and iPhone 17 Pro cases. The lanyard would let you "wear" your iPhone around your neck, which is an increasingly popular trend due to the rise of smartphone pickpocketing in major cities.
Uncle Pan has shared some accurate information about Apple accessories in the past.
We will find out if these colors are legitimate in just minutes from now. Watch this space.
We're now less than an hour out from Apple's event, where it is expected to unveil the iPhone 17 series, new Apple Watch models, AirPods Pro 3, and potentially more.
At the last minute, the account Ice Universe on Chinese platform Weibo has revealed up to six potential color options for the iPhone 17 Pro Max, and likely the iPhone 17 Pro.
The color options appear to be Black, Silver, Gray, Gold, Blue, and Orange, but there would likely be official marketing names for the finishes, such as Starlight and so forth.
Apple's "Awe Dropping" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the iPhone 17 lineup, several updated Apple Watch models, and the third-generation AirPods Pro unveiled, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We will also be updating this article with live blog coverage and issuing Twitter updates through our @MacRumorsLive account as the event unfolds. Highlights from the event and separate news stories regarding today's announcements will go out through our @MacRumors account.
Apple's "Awe Dropping" media event kicks off at 10:00 am Pacific Time today with members of the media in attendance for what is expected to be another pre-recorded presentation. We know that some MacRumors readers who can't follow the event as it's being broadcast are interested in avoiding all of the announcements and waiting until the event video is available for on-demand viewing so as to experience it without already knowing the outcome.
For those individuals, we've posted this news story, which will be updated with a direct link to the presentation once it becomes available from Apple. No other news stories or announcements will be displayed alongside this story.
Apple's recent virtual events have been made available to view almost immediately following the conclusion of the broadcasts, and we expect similar timing for today's event.
Users waiting for the video to be posted are welcome to gather in the thread associated with this news story, and we ask that those who follow the events as they occur refrain from making any posts about Apple's announcements in this thread.
Image Credit: 
Image Credit: 
