MacRumors

Following a report from earlier this week indicating that Apple is still "aggressively" hiring new employees to support its smart watch project, 9to5Mac has published a lengthy feature highlighting a number of the company's recent hires. In particular, the report focus on Apple's hiring in the health sensor field.

Based on new hires, it seems that Apple’s interest in sensors focuses on the ability to measure glucose and other body level information. With this data, the product could inform users of vital information in a non-invasive way. These sensors could also pick up more data to give a user a snapshot of their health, which would be ideal for fitness applications.

To assist with the development of these sensors, Apple has hired several scientists and executives from multiple sensor developers. Some notable firms who lost employees to Apple are AccuVein, C8 MediSensors, and Senseonics.

C8 MediSensors had been pursuing non-invasive monitoring of glucose and other substances, and Apple had reportedly considered an acquisition of the company. Ultimately, C8 MediSensors ceased operations and Apple was able to hire a number of the company's employees earlier this year.

According to our sources, Lynch’s side of the team is focused on overall software vision, and Foster’s group is developing the technologies and mechanics that will shape the features of the device. While Lynch and Foster run two different groups that are part of the bigger project, sources say that the groups are closely knit.

Other Apple teams, such as Dan Riccio’s Hardware Engineering group, Jony Ive’s Industrial Design team, and Craig Federighi’s software developers, are likely collaborating closely to develop the user-facing hardware and software.

Apple has also reportedly tapped some of the original iPhone engineers with expertise in miniaturization, as well as some of the company's Mac engineers with expertise in battery technology. In addition, some members of Apple's AuthenTec fingerprint sensor team are said to be working on other types of sensors for the iWatch.

Apple CEO Tim Cook addressed the topic of smart watches and other wearables at the D11 conference back in May, calling the market "incredibly interesting" and "ripe for exploration". Apple has been rumored for some time to be bringing a smart watch to the market, but while the company has begun filing for "iWatch" trademarks, the latest rumors have suggested the device may not launch until late next year as Apple works to solve numerous technical challenges.

Following a report from earlier this week describing how Apple has approached cable companies and networks with a proposal to allow viewers to pay to skip over ads, The New York Times weighs in with a broader look at Apple's strategy for taking over the living room. The report highlights how Apple has chosen to cooperate with content providers rather than attempt to replace traditional cable companies, a strategy that is likely to make it significantly easier for Apple to establish itself in the market.

Of particular interest is a forthcoming deal to bring a Time Warner Cable app to the Apple TV, a move that would allow existing Time Warner subscribers to view content without the need for a separate set-top box and with a software interface designed by Apple.

Apple has talked in-depth with other big distributors about similar apps, according to people involved in the talks. Its intent is to collect a fee from distributors in exchange for enhancing their television service and in that way, theoretically, make subscribers more likely to keep paying for cable.

“They’re trying to apply their software expertise, their user interface expertise,” one of the people said.

The report also points to the addition of a Sky News app among other new channels as part of an Apple TV update last month. The Sky News app, developed by 1 Mainstream, offers a simple and direct way for the channel to gain access to millions of households while laying the groundwork for further adoption of 1 Mainstream's platform.

The Sky News app is free, but the software that powers it, from a company called 1 Mainstream, also allows for à la carte subscriptions.

Asked about the implications of the app, Rajeev Raman, the chief executive of 1 Mainstream, said: “It’s a learning year for Apple. And it’s a learning year for all of us, to say, O.K., what really does work?”

Apple has long referred to the Apple TV as a "hobby", but CEO Tim Cook noted at the D11 conference back in May that the company has a "grand vision" for how Apple will be able to remake the television experience. But as with any complex market involving numerous stakeholders, the task is a challenging one and Apple is clearly working hard to win over needed partners to achieve that vision.

Apple is joining forces with Google, Facebook, Microsoft, Twitter, and several other technology companies and civil liberties groups to request via letter that the U.S. government offer greater surveillance transparency, allowing Internet, telephone, and Web-based service providers to give consumers regular reports on security related requests, reports AllThingsD.

"Basic information about how the government uses its various law enforcement–related investigative authorities has been published for years without any apparent disruption to criminal investigations," a copy of the letter obtained by AllThingsD reads. "We seek permission for the same information to be made available regarding the government’s national security–related authorities."

The alliance is made up of 63 different companies, investors, non-profits, and trade organizations that will publish a missive on Thursday asking President Obama and congressional leaders to allow them to report on the following:

-The number of government requests for information about their users
-The number of individuals, accounts, or devices for which information was requested
-The number of requests that sought communications content, basic subscriber information, and/or other information.

The request comes after news of a top secret intelligence gathering program called 'PRISM' leaked in June, where a number of tech companies, including Apple, were accused of providing the U.S. government with direct access to user data.

Apple later clarified its position with a statement of its "Commitment to Customer Privacy," denying participation in PRISM and noting that the company conducts a thorough evaluation of each law enforcement request for data and aims to "retrieve and deliver the narrowest possible set of information to the authorities."

Update: The full letter has now been published. Direct link: [PDF]

Note: Due to the political nature of the discussion regarding this topic, the comment thread is located in our Politics, Religion, Social Issues forum. All MacRumors forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tim Cook is reportedly trying to sell more iPhones through Apple Stores instead of via carrier partners -- but that could be an uphill task according to an analysis from Consumer Intelligence Research Partners.

In the U.S., Apple has roughly 250 retail stores, compared to more than 10,000 third-party retail outlets that sell the iPhone. In addition to that, Apple's retail stores are extremely busy and it remains to be seen if the company can dramatically ramp up its iPhone sales without hiring more staff or opening more locations.

"We don’t know, exactly, how Apple can realistically meet Cook’s goals," CIRP co-founder Michael Levin told AllThingsD. "However one defines those goals, we can’t see how their mostly jammed stores can handle more customers, sales associates and inventory."

[…]

As CIRP observes, when Apple debuts a new iPhone, its stores typically run at capacity — canceling vacations, hiring part-time staff, etc. Pushing the percentage of all iPhones sold through Apple Stores from 20 percent to 50 percent would likely require similar efforts.

One issue for Apple is that many iPhone owners still see Apple Retail Stores as places to get service, not buy a phone. Some research shows 90% of first-time iPhone buyers purchase their phones at carrier retail stores.

In order to jumpstart iPhone sales during the company's important back-to-school season, it has, for the first time, included the iPhone on its list of devices that come with an App Store Gift Card when sold to students. Apple is also rumored to be launching a new in-store smartphone trade-in program.

Back in 2010, Apple signed an agreement with Caltech spinoff Liquidmetal Technologies, giving Apple exclusive access to the firm's unique metal alloys for consumer electronics applications. Liquidmetal's "amorphous metal alloys", sometimes referred to as "metallic glass" due to their non-crystalline molecular structures, offer several advantages over many other metals, including superior strength and durability. Apple had quietly tested Liquidmetal by using it in the SIM card eject tool for the iPhone 3G, but the material has yet to make any additional appearances in Apple's products.

The agreement between Apple and Liquidmetal funneled the covered intellectual property through a subsidiary known as Crucible Intellectual Property, LLC, and Liquidmetal is required to submit all of its newly developed intellectual property to that subsidiary through at least February 2014.

As pointed out by MacDailyNews, the U.S. Patent and Trademark Office yesterday issued a patent assigned to Crucible covering processes for mass producing thin sheets of amorphous metal alloys, suggesting that Apple and Liquidmetal are indeed making progress with the material. Of the five inventors listed on the patent, which was filed in May 2012, two are Apple product design engineers and three are engineers at Liquidmetal Technologies.

A conventional method for making a BMG [bulk metallic glass] sheet requires casting a amorphous metal alloy at or above the melting temperature of the amorphous metal alloy, freezing the molten amorphous metal alloy in a sheet mold to form a sheet, and then using a cutting tool to remove the gate portion of the cast sheet and shape the cast sheet into the desired final geometry. However, casting requires melting and cooling of the amorphous metal alloy in a sheet mold, and this can cause uncontrolled amount of amorphicity in the BMG sheet. Furthermore, the post-processing cost for removing the gate and runner overflow and shaping the cast sheet into the desired final sheet geometry can be quite high. Therefore, new methods for making BMG sheets that overcome the above mentioned limitations of the casting process are desirable. [...]

A proposed solution according to embodiments herein for the manufacture of bulk-solidifying amorphous sheets is to use a float glass process and/or a conveyor belt-type process.

The patent describes how molten BMG could be continuously poured onto a shallow bath of molten tin, where it would flow to form a sheet. The thickness of the sheets would be controlled by the speed at which cooling BMG is removed from the tin bath. The patent specifically claims that such a float plant could operate continuously for 10-15 years, producing approximately 6,000 kilometers of BMG per year in thicknesses ranging from 0.1 mm to 25 mm and widths up to 3 meters.

Rumors of Liquidmetal's alloys being used for Apple's iPhone have surfaced a number of times, but last year Liquidmetal's Atakan Peker noted that Apple was unlikely to use the alloys as major design materials for at least 2-4 years due to the production scale needed for such parts as MacBook casings. With yesterday's patent, however, it does appear that Apple and Liquidmetal may have developed processes to overcome that hurdle.

Bloomberg highlights a new report from Taiwan's Commercial Times claiming that Apple may be pushing back the launch of the iPhone 5S to the end of this year in order to increase the size of the device's display from the current 4 inches to 4.3 inches.

Apple Inc. (AAPL) may delay the introduction of the iPhone 5S until the end of the year after the design was changed to feature a bigger 4.3-inch retina display screen, the Commercial Times reported.

The company previously scheduled the release for September or October, the Taiwanese newspaper reported, citing unidentified people in the semiconductor industry. Takashi Takebayashi, a spokesman for Apple in Tokyo, wasn’t immediately available to comment to Bloomberg News.

The claim is highly unlikely to be true, as Apple undoubtedly finalized the designed of the iPhone 5S months ago and the company will reportedly begin mass production later this month. Regardless, the fact that the report was picked up by Bloomberg is giving it wide visibility.

A number of reports have also indicated that the iPhone 5S will look largely identical to the iPhone 5, as seen in a prototype device manufactured last December. Photos of display assemblies claimed to be for the iPhone 5S have also surfaced, with those parts appearing nearly identical to the corresponding iPhone 5 parts with the exception of a change in orientation of the flex cable connectors that is compatible with the logic board layout from the prototype iPhone 5S.

As announced last week, Google has begun rolling out a revamped version of its Maps app for iOS, adding support for the larger screen of the iPad, enhanced navigation features, and a new Explore feature.

Google Maps 2.0 for iOS includes both live traffic updates and incident reports that offer details on current traffic conditions. Unlike the Android version of the app, it does not include on-the-fly rerouting, but Google has said that it plans to add the feature in the future. The new version of Maps also offers indoor directions and maps for malls, airports, transit stations, and more.

Explore, which was first introduced at Google I/O earlier this year, offers users a way to discover nearby businesses and restaurants. It incorporates Zagat ratings and deals through integration with Google Offers.

The old version of Google Maps has been removed from the App Store, and while the revamped version is available in several countries in Asia at the current point in time, it is not expected to be available in the U.S. until later. As noted by 9to5Mac, however, the app can be acquired immediately by deleting the old app and re-downloading it from iCloud.

Update: Google Maps can now be downloaded from the U.S. App Store.

According to AllThingsD, a production ramp up of the next generation iPhone should begin around the end of this month, confirming a recent report from Jefferies' Peter Misek.

Misek believes that Apple started small batch production of the iPhone 5S last month, but with the company now gearing up for mass production, it appears to be making final preparations for a launch later this year.

A report from earlier today suggested that iPhone 5S supplies will be constrained at launch, as it is with many new Apple product releases, perhaps because of low yields on a new fingerprint sensor that is expected in the device.

Some iPhone 5S prototypes have previously leaked, showcasing features such as a dual-LED flash and a slightly larger battery, as well as an A7 chip. Misek, for his part, believes that the 5S production ramp is in addition to one that's in progress for the rumored lower-cost iPhone. From AllThingsD:

Interestingly, Misek says that iPhone production ramp up will follow one that’s already under way for Apple’s long-rumored lower-cost iPhone, a device he figures the company will price somewhere between $300 and $400 — without a subsidy. He estimates production plans at 25 million to 30 million units, split pretty much evenly across the 5s and its new lower-cost sibling. And he says the new entry probably won’t be competitive with the truly low-end handsets popular in emerging markets.

Last year, at roughly this same point in the July, we saw similar reports of increased production ahead of the release of the iPhone 5.