MacRumors

The New York Post reports that Apple is pressing ahead with plans to launch its own streaming television service by the end of the year, despite continued resistance from content providers.

For months, Apple’s point man, Eddie Cue, has been leading talks with content providers, which have largely balked at the tech giant’s efforts to exert control over all aspects of the video service, including pricing, sources said.

Apple’s negotiating stance can be summed up as “we decide the price, we decide what content,” according to one source familiar with the talks.

“They want everything for nothing,” said another media executive, echoing similar tense negotiations Apple has had in the past with magazine publishers and music companies.

The report claims that Apple is interested in offering entire channels as apps that could be used on a number of the company's devices, including the Apple TV set-top box and presumably a potential Apple-branded television set. The report's sources are, however, unclear on whether Apple is seeking to bundle multiple app channels together to form its own equivalent of cable television packages or if it wants to offer them individually to subscribers.

Sources also indicate that Apple has tried with no success to convince cable companies to adopt Apple hardware for their own set-top boxes, with Apple providing sleek hardware and software to deliver content to existing cable subscribers across the United States.

“They want to create the interface, and they wanted to work with the cable guys to manage bandwidth across the TV and broadband pipeline,” said one source familiar with the talks.

Instead, cable executives pretty much shut the door, preferring to keep Apple at a safe distance from the lucrative $150 billion pay-TV business.

The report indicates that Apple is actually pursing content deals as its primary target in the television market, with the much-rumored Apple television set being a secondary consideration for the time being. Despite resistance from content providers and cable companies, Apple is said to still be pressing forward with a number of entities including Verizon and AT&T in an effort to land at least a foothold in the television content market.

Apple was reportedly negotiating with content providers back in 2009 about developing a "best of television" package that could be distributed through the iTunes Store, but those talks failed to yield any deals and Apple reportedly abandoned its efforts for some time. But with talk of an Apple television set ramping up and the company reportedly having developed its own "new technology" for delivering video content, it seems that Apple is trying once again to find a way to make its own contributions on the content side so as to be able to control as much of the user experience on television as possible.

The Inquirer reports that Intel's Sandy Bridge E server chips, also known as the Xeon E5 series, are set to debut week. According to the report, the chips have been in the distribution channel for several weeks now, meaning that manufacturers utilizing the chips, as Apple would be expected to do in an updated Mac Pro, will be able to hit the ground running.

Boston confirmed to The INQUIRER that Xeon E5 chips have been in the channel for a few weeks now and confirmed to us that it won't be a paper launch. We have also been shown Xeon E5 systems from other large vendors that give credence to the notion that Intel's Xeon E5 will arrive, for real, next week.

Benchmarks are evidently still under embargo until next week, but the Xeon E5 chips will undoubtedly be a vast improvement over the chips found in the current Mac Pro, which hasn't been updated since mid-2010. Other companies such as Dell have already begun announcing new products based on the Xeon E5, meaning that Apple could be ready with Mac Pro updates in the relatively near future.

Apple is likely to take advantage of the E5-2600 series 6-core and 8-core chips for its dual-processor Mac Pro configurations, while focusing on the E5-1600 series quad-core and 6-core chips for its lower-end single-processor models.

Aside from the new processors, other pieces crucial for a blockbuster Mac Pro upgrade are also falling into place, although there have been few specific Mac Pro rumors in recent months. One recent report did claim, however, that Apple is planning to switch to NVIDIA graphics in the updated Mac Pro, moving away from current graphics partner AMD.

An update to the Mac Pro is of course also contingent upon Apple deciding that it is worth keeping the line alive. The company late last year was reportedly "questioning" the future of the Mac Pro line, examining whether it should continue offering the professional-level workstation as sales have declined amid a continued shift toward notebook machines and specs that had gone stale while waiting for Intel to release updated processors.

The Houston Chronicle reports that Apple's forthcoming Highland Village retail store will be opening on Friday, March 16. According to the report's source, the store was originally scheduled to open in January, but delays in the construction schedule pushed the opening back to Saturday, March 17. But just weeks ago the opening was bumped up by a day to March 16, sparking speculation that the company is seeking to have the store open for an iPad 3 launch on that day.

The store, located in the Highland Village Shopping center at Westheimer and Drexel , was originally supposed to open in January, according to the source, but was delayed. March 17 was originally set as the new opening date, but the source said it was moved to the 16th a few weeks ago.

Apple retail store grand openings for the public typically take place on Saturdays, although they are occasionally held on different days of the week when special circumstances dictate.

An iPad 3 launch on March 16 would line up nicely with Apple's media event scheduled for next Wednesday, March 7, putting the launch nine days after the event. The exact same timing occurred last year with the iPad 2 being introduced on March 2 and debuting at 5:00 PM local time on March 11. Pre-orders were not available for the iPad 2, leaving those looking to get their hands on the device as soon as possible to line up for the limited launch stock.

The Highland Village store is among the first of Apple's retail stores to be based on a prototype design from the company's Upper West Side store in Manhattan. Similar designs are in the works in Santa Monica and Palo Alto. Utilizing an all-glass roof and entrances at front and back, the Highland Village store will be the first of the Houston area's seven Apple retail stores to be located outside of a shopping mall.

AT&T is retooling its throttling policy with regards to users with unlimited data plans, originally implemented last year. Instead of throttling customers on a case-by-case basis, users are going to be slowed after a fixed amount of data usage each month.

3G/HSPA+ users with unlimited data plans will be slowed after 3GB of data usage, while 4G/LTE users will be slowed after 5GB each month. AT&T spokesperson Seth Bloom gave MacRumors this statement:

With mobile data usage continuing to skyrocket and the availability of spectrum scarce, AT&T, like other wireless companies, manages its network in the most fair way possible so that we can provide the best possible mobile broadband experience for all our customers.

How we’re managing the network only affects a small minority of the heaviest smartphone data users still on unlimited plans. Put another way, this does not impact more than 95 percent of our smartphone customers.

Even with reduced data speeds, these customers will still be able to email and surf the web, and continue to use an unlimited amount of data each month.

The reason reduced speeds only apply to unlimited smartphone customers is because their data usage is significantly higher than those on tiered plans. For example, in January, the top 5 percent of our unlimited data plan customers used an average of over 50 percent more data than the top 5 percent of customers on tiered plans.

Because spectrum is limited and data usage continues to soar, we manage our network this way to be as fair as possible and so we can provide the best possible mobile broadband experience to everyone.
We encourage all of our customers to use Wi-Fi whenever possible – especially when watching video, which is the most data-intensive activity.

AT&T has set up a special website focused on the changes. An extremely heavy user in California recently took AT&T to small claims court over the throttling of his "unlimited" data plan and won a $850 judgement.

Some users had reported getting throttled after as little as 1.5 or 2GB of monthly usage, so the bump to 3GB is a significant increase for them. It also offers the same amount of full-speed data usage, for the same price, as the current metered offering. Both the old "unlimited" data plan and the current 3GB data plan cost $30/month.

Other users have recently reported seeing more usable data speeds after being throttled, allowing them to email and surf the web at a more reasonable speed than was originally being provided.

Last week, a photo of what was claimed to be the front glass and digitizer assembly for the iPad 3 appeared on Chinese microblogging site Sina Weibo. While the part appears nearly identical to the version found on the iPad 2, differences in the ribbon cable attached to the component indicate that is indeed a different part.

Repair Labs has now gotten its hands on on what appears to be the same part in both black and white, suggesting that Apple will indeed offer at least some models of the iPad 3 in both colors. There had been some suggestion from leaked part numbers that at least one model of the iPad 3 may come only in one color, but additional part numbers later surfaced to indicate that both colors will indeed be available on all models.

As with the previous photo of the claimed iPad 3 front glass and digitizer, the new photo clearly shows home buttons on both parts. Presuming that the parts are legitimate, the photos should hopefully reduce the wild speculation that Apple's media event invitations revealed an iPad 3 lacking a home button.

Apple's media event is scheduled for next Wednesday, March 7 at 10:00 AM Pacific Time at the Yerba Buena Center for the Arts in San Francisco. The company is expected to introduce the iPad 3, as well as an upgraded Apple TV set-top box and perhaps enhancements to its content offerings in support of the iPad 3's ultra-high resolution display and expected 1080p capabilities of the new Apple TV box.

DigiTimes reports that Apple's suppliers for the new 2048x1536 display expected to appear in the iPad 3 have been slow in ramping up their production of the component, with low supplies potentially hindering Apple's ability to move into high gear on device assembly until the second quarter of the year.

Apple may not unable to ramp up the supply of its next-generation iPads (iPad 3), which are expected to be launched at a company event on March 7, due to insufficient supply of high resolution displays, according to industry sources in the supply chain.

Although Apple has chosen Sharp to replace Chimei Innolux (CMI) as one of its three suppliers for the high resolution (QXGA) panels – in addition to LG Display and Samsung Electronics, the whole supply chain has failed to substantially ramp up the supply of QXGA panels, the sources revealed.

Early shortages have become par for the course for Apple's iOS device launches, with shipping estimates for new orders generally extending out weeks for up to several months after the products' debuts. Shipping estimates for the iPad 2 quickly ballooned to 4-5 weeks just as the device launched, taking over four months to become free available for immediate shipping.

Late yesterday, we posted a remarkable photo of the glass staircase inside Apple's new Amsterdam retail store that is set to open to the public on Saturday. Press previews of the new store took place this morning, and a number of sources have now posted photo sets of the interior of the store.

One More Thing has an extensive gallery [Google translation] showing off the rather ornate interior details Apple has utilized in the historic building.

Meanwhile, iPhoneclub.nl has some additional shots [Google translation], including one of the massive Genius Bar that Apple reportedly says is the longest in its chain of retail stores. The Genius Bar had been reported to offer 20 seats for customers, but the photo certainly appears to show significantly more stools than that.

The new store, Apple's first in the Netherlands, opens to the public at 10:00 AM on Saturday. With Apple having updated its Apple Store app for iOS devices yesterday to add support for the Netherlands, customers at the Amsterdam store will be able to utilize the company's EasyPay self-checkout option from the very first day.

DigiTimes, which has several times in past addressed rumors of a smaller 7.85-inch iPad, has published a new report today claiming that Apple's manufacturing partners have been delivering samples of the device to Apple ahead of mass production that would start in the third quarter of this year at the earliest.

Makers in Apple's iPad supply chain have started delivering samples of 7.85-inch iPads for verification, with volume production likely to begin in the third quarter of 2012 at the earliest, according to industry sources.

The report suggests that Apple will price the smaller iPad in the range of $249-$299, with a rumored 8 GB iPad 2 occupying a price point at $349-$399. The report also claims that Apple could continue offering the 16 GB iPad 2 at $449 to fill out a low-end grouping below the flagship iPad 3 lineup.

We previously mocked up what a 7.85-inch iPad would look like, creating print-suitable documents to allow readers to test out the size for themselves either on paper or displayed on a current 9.7-inch iPad. With the device rumored to carry the same 1024x768 resolution of the iPad 2 but at a smaller physical size, some user interface elements would become rather small, but primary elements such as icons and the keyboard seem very usable at the smaller size.

The sometimes-reliable DigiTimes reports that Apple is planning to launch a new 8 GB iPad 2 model next week alongside the iPad 3, presumably seeking to reduce costs to make the device as affordable as possible while also differentiating the offering from the iPad 3. The strategy is similar to one used by Apple for the last several generations of the iPhone, where the company has discontinued the standard 16 GB and 32 GB models of the device being updated and added an 8 GB model to serve as a low-end option for consumers.

Today's report also claims, however, that Apple will be introducing 16 GB and 32 GB models of the iPad 3, making no mention of a 64 GB version or even a potential 128 GB version that some users have been hoping for. Both the original iPad and the iPad 2 top out at 64 GB, and even though Apple is trying to encourage adoption of its iCloud service to allow users to freely download content on-demand, a reduction in maximum capacity would be a very odd decision for Apple. With the iPad 3 expected to carry a 2048 x 1536 "Retina" display with four times the pixels of the iPad 2, the device would be capable of handling higher-resolution video and app content, which would obviously require larger file sizes.

As Apple has scheduled an event on March 7, sources from its upstream supply chain pointed out that the company is expected to launch two iPad 3 models - a 16GB version and 32GB version.

In addition to iPad 3, Apple is also expected to unveil an 8GB iPad 2, allowing the tablet PC series to cover different segments and to defend against Windows 8-based tablet PCs, the sources noted.

A shift to only two capacities for the iPad 3 would also seem to be at odds with part numbers said to be for the new device. Those part numbers show three "Good/Better/Best" versions of each new model, presumably corresponding to three different capacities.

Regardless of the accuracy of the report's iPad 3 claims, a move to an 8 GB iPad 2 is an interesting option that so far has not been the topic of much rumor or speculation. Most discussion has centered around the possibility of Apple keeping the 16 GB iPad 2 available at a price point of $399 or even lower, but a move to 8 GB would give Apple even more room to shift lower on pricing.

Apple today updated its Apple Store app [App Store] for iOS to version 2.1, adding several new features and making the app available in the Netherlands for the first time to support the Amsterdam store opening this week.

Among the most notable additions to the app is a new "Account" section where users can update their billing information and addresses as well as shipping addresses right from the app. Users have until now had to log into their accounts through the Apple website in order to update payment methods if they wished to change them for an in-store EasyPay purchase. Apple also touts the ability for customers in the United States to choose from any of the three iPhone carriers when purchasing an iPhone through the app.

What's New in Version 2.1

- Choose iPhone plans from all three U.S. carriers — AT&T, Verizon, and Sprint (U.S. Only)
- Make your shopping experience even more convenient with new account management editing and billing options.
- The Apple Store app is now available in the Netherlands.
- Requires iOS 4.3.3 or higher.

Apple rolled out its EasyPay functionality in a major update last November. The feature allows customers to scan the barcodes of any self-service items at an Apple retail store and charge the purchases to their iTunes Store accounts, eliminating the need to track down store employees to conduct the transactions.

Baseball season is almost upon us and with that comes the latest edition of Major League Baseball's At Bat app, which went live this morning. The app provides baseball fans with access to live game radio and television broadcasts, MLB GameDay play-by-play service, and more.

Of course, all this isn't free. There are several service options depending mostly on if users wish to have streaming television broadcasts or are content with radio. The app itself, a universal app designed for both the iPhone and iPad, is a free download. On its own, it offers free league-wide scoreboards and limited access to news content from Major League Baseball.

There are two main service levels, with the high-end MLB.tv Premium offering everything: live home-and-away television broadcasts for "out-of-market" games (that is, users can't watch their local team's television coverage); live game home-and-away radio broadcasts; GameDay play-by-play coverage; in-game highlights; box scores; and many, many statistics.

MLB.tv Premium can be purchased for $124.99/season or $24.99/month from the MLB.tv website. The MLB.tv login can then be used to completely unlock the iOS app, and it also allows games to be watched from the Mac or Apple TV.

New for this year is an additional MLB.tv Premium purchase option: a $24.99/month in-app subscription that gives all the same access as buying through the MLB website, but with the convenience of charging the service to an iTunes account. Across the whole length of the season, the $24.99/month charge will be more expensive than the full season charge of $124.99, but it is nice to have the option.

Also available is an in-app purchase for $14.99/season or $2.99/month that offers the same radio broadcasts and GameDay features as the full MLB.tv Premium package, but without the television broadcasts. Subscribers to this package do get one free featured television broadcast per day, as well as "live look-ins" to games when significant events happen.

Last year, MLB.tv Premium users were required to pay the $124.99/season fee, as well as buying separate iPhone and iPad apps for $14.99 each. This year, subscribers with iOS devices will save $30 by having the apps unlock automatically with a login. Additionally, MLB.tv Premium users will get access to out-of-market game broadcasts on the Apple TV. MLB tells MacRumors that the Apple TV is receiving an updated interface for 2012 as well.

Finally, MLB told us about a new "At The Ballpark" app coming on Opening Day 2012. The app will expand on the features offered in the At Bat app last year and will offer maps to concession stands, emergency exits and more at ballparks, as well as a geolocated check-in service. Individual clubs can offer seat upgrades, special offers and food discounts to app users. Some clubs even offer mobile food ordering from the app, and can deliver food right to your seat.

MLB At Bat is a free universal download from the App Store for iPhone and iPad. [Direct Link]

While shortages of the Apple TV at numerous high-profile resellers have been documented for weeks and part numbers indicating an update alongside the iPad 3 next week have been revealed, AppleInsider now notes that Apple has specifically been stalling in delivering promised shipments of the device to resellers.

For three consecutive weeks, the Cupertino-based company has failed to make good on its promissory to restock indirect channel partners with fresh inventory of the existing $99 Apple TV product, say people familiar with matter.

Instead, partners and channel members have seen Apple push back deliveries each consecutive week by one additional week -- a practice that almost always foreshadows a formal discontinuation of a product ahead of new models.

Even Apple's own stores are beginning to see shortages of the device as Apple draws down supplies ahead of the refresh. While the company's online store is still reflecting an "in stock" status, those customers opting for the in-store pickup option will find that many Apple retail stores are currently out of stock.

For those locations currently out of stock of the Apple TV, the company can still ship orders to the stores for pickup, but even those shipments are starting to see extended timeframes. While U.S. stores east of the Mississippi could generally have an Apple TV ordered today available for pickup by March 3, delays increase moving farther west across the country. Stores in the middle of the country are showing availability on March 6, while those in the Southwest and Southern California are citing March 7 availability and those in the Pacific Northwest down to the Bay Area can't promise availability until March 8.

Apple's iPad 3 media event is scheduled for next Wednesday, March 7, and it appears that the updated Apple TV set-top box will be making an appearance at that time.