MacRumors

As noted by our sister site TouchArcade, Apple yesterday issued a Tweet announcing that Cut the Rope: Experiments is the company's "Free App of the Week", discounted from its usual $0.99 price [App Store] for the iPhone version and $1.99 price [App Store] for the iPad version.

While Apple has previously offered some apps for free through its App Store Facebook page, the new promotion directly through the App Store will make such offers more visible to users.

As the official App Store Twitter account posted earlier today, Cut the Rope: Experiments is their "Free App of the Week", which as far as we can tell is the first of its kind.

Now, don't get me wrong, Cut the Rope: Experiments is an excellent game and you should go download it immediately if you haven't already, no matter what the promotion is. But it will be interesting to see if this is something that Apple keeps doing each week, and I'd be curious to know how they decide on which games or apps to promote.

TouchArcade also notes several other tweaks to the App Store, including new "Editors' Choice" picks and the removal of the "Staff Favorites" section. In the U.S. App Store for iOS, Apple is currently featuring Facebook Camera [App Store] and Extreme Skater [App Store] as Editors' Choice picks on the iPhone side, with SketchBook Ink [App Store] and Air Mail [App Store] being highlighted on the iPad section of the store.

As noticed by The Verge, the Editors' Choice terminology has also been picked up in the Mac App Store, with Cobook [Mac App Store] being the initial recipient of the designation. Deus Ex: Human Revolution [Mac App Store] has also been made an Editors' Choice pick, but there appears to be no Free App of the Week in the Mac App Store to correspond with the feature on the iOS side, although Cobook is a free app.

Apple's board has decided to award dividend equivalent payments to employees holding restricted stock units or RSUs. Apple announced a quarterly dividend of $2.65/share in March, to commence in July. RSUs are typically issued to employees to encourage them to stay with the company. They are awarded in a similar way to stock options, but convert directly into shares of stock upon vesting.

Apple CEO Tim Cook was awarded 1 million RSUs upon his promotion to CEO last year to entice him to stay with the company for the foreseeable future. Half of the shares vest in 5 years, and the other half in 10. Cook has specifically declined the dividend equivalents, turning down more than $75 million in dividend payments over the life of the RSUs.

From an Apple SEC filing today:

On May 24, 2012, the Compensation Committee (the "Committee") of the Board of Directors of Apple Inc. (the "Company") approved amendments to each outstanding and unvested restricted stock unit award granted by the Company to its employees (other than Timothy D. Cook, the Company's Chief Executive Officer). The amendments provide that if the Company pays an ordinary cash dividend on its common stock, each award will be credited with an amount equal to the per-share cash dividend paid by the Company, multiplied by the total number of restricted stock units subject to the award that are outstanding immediately prior to the record date for such dividend. The amounts that are credited to each award are referred to as "dividend equivalents." Any dividend equivalents credited to an award will be subject to the same vesting, payment and other terms and conditions as the unvested restricted stock units to which the dividend equivalents relate. Depending on the domicile of the employee, accumulated dividend equivalents will either be paid in cash or used to offset employee taxes due upon vesting of the restricted stock units.

The Committee determined these amendments were appropriate in light of the Company's announcement on March 19, 2012 that it intends to commence paying ordinary cash dividends of $2.65 per share to its shareholders on a quarterly basis sometime during the fourth quarter of its 2012 fiscal year. As restricted stock units are not outstanding shares of common stock and thus would not otherwise be entitled to participate in such dividends, the crediting of dividend equivalents is intended to preserve the equity-based incentives intended by the Company when the awards were granted and to treat the award holders consistently with shareholders.

At Mr. Cook's request, none of his restricted stock units will participate in dividend equivalents. Assuming a quarterly dividend of $2.65 per share over the vesting periods of his 1.125 million outstanding restricted stock units, Mr. Cook will forego approximately $75 million in dividend equivalent value.

Facebook today released a new standalone iPhone app dedicated to posting and sharing photos on the 900-million strong social network. Facebook Camera aims to make using photos on Facebook "faster and easier", according to a press release.

The app, much like the Facebook Messenger app launched last year, is designed to streamline a single Facebook feature that users are constantly interacting with, rather than using the clunkier Facebook iOS app. Photos are such a large part of Facebook that the company recently spent $1 billion to purchase photo sharing service Instagram.

Facebook built the app to make it much easier for mobile users to share multiple photos to the network -- something that is cumbersome in the standard Facebook app. Facebook Camera, made by a dedicated Photos team, streamlines browsing photos that friends have posted, a task which is all many users want to use Facebook for. From All Things D:

Facebook seems to have learned a heck of a lot from Instagram. Photos in Facebook Camera are full-bleed, spanning the entire width of the iPhone’s screen (which was probably tested when Facebook tweaked the photo experience for mobile last week). You’re able to comment and like photos directly from the stream. And of course, there are filters (albeit ones with names nowhere near as fun as Toaster or Valencia).

More than this, it’s very lightweight. The app moves much faster than browsing photos within Facebook’s proper app. And by introducing a separate camera app, it’s another way of bypassing the cumbersome, clicky process of adding pictures via the main Facebook app.

Instagram and Facebook Camera may seem like competitors -- and within Facebook they will be, sort of. Ellis Hamburger reports for The Verge:

The Facebook Camera team has been working on the app for months, and Mark Zuckerberg reportedly kept his desire to purchase Instagram close to the vest, as if he almost impulse-bought it. Had the Instagram deal never occurred, Facebook Camera wouldn't really be much of an Instagram competitor anyway, lacking any mobile-only social circles and hashtagged sharing around specific topics. "Enhancing the Facebook photos experience on mobile is long overdue," Facebook's Derick Mains told me. "We really had to step up our game, and we're committed to building Instagram independently."

Facebook Camera is available free on the App Store. [Direct Link]

While Steve Jobs famously panned the idea of a stylus for the iPhone at the device's unveiling in January 2007, Apple has continued researching ideas for stylus-based input, if only as part of continued reevaluation of how users interact with their devices and how technology will change those interactions over time. Toward that end, Unwired View highlights a pair of Apple patent applications filed in late 2010 and published today addressing optical and haptic stylus concepts.

Apple's idea for an optical stylus takes advantage of a tiny camera on the tip of the pen that would allow it to track patterns on a device's screen that are invisible to the user's eye. The stylus could also incorporate other sensors such as pressure sensors, accelerometers, and gyroscopes to help determine orientation and movement.

In some embodiments, a stylus is provided with an optical sensor, such as a camera, that is used in determining a location and movement of the stylus relative to a touch screen display of a computing device. It should be appreciated, however, that displays other than touch screens may be implemented in some embodiments. The optical stylus may be configured to transmit the location and movement to the computing device. In some embodiments, the optical stylus may be configured to process and/or filter the location and movement information prior to transmission, whereas in other embodiments, raw data may be transmitted.

Alternatively, Apple suggests that it could incorporate haptic feedback to allow users to gain a tactile feel for the content on a device's screen via a stylus. Apple has researched haptics for quite some time, and the patent application published today describes how a haptic actuator embedded in the stylus could receive signals from a device to help users gain a tactile feel for the context of their onscreen input.

Generally, input devices do not provide haptic feedback to a user in response to interactions with the input device. The user can typically only feel the rigid surface of the touch screen, making it difficult to find icons, hyperlinks, text boxes, or other user-selectable input elements on the display. An input device capable of generating haptic feedback may help a user navigate content displayed on the display screen, and may further serve to enhance the content of various applications by creating a more appealing and realistic user interface. "Haptic feedback" may be any tactile feedback. Examples include forces, vibrations, and/or motions that may be sensed by the user.

There has been essentially no evidence that Apple is seriously looking at incorporating a stylus into its products, but it remains clear that the company is thinking about how such pen-based input could be used in novel ways.

Following a March agreement that saw Foxconn and Sharp entering into a partnership to advance LCD technology, Reuters reports on a new article from Japan's Nikkei business newspaper indicating that the two companies are specifically teaming up on a new plant in Chengdu, China to produce displays for the iPhone.

Japan's Sharp Corp will supply technological know-how to Taiwan's Hon Hai Precision Industry Co for a plant in China that will produce panels for Apple Inc's iPhone and other consumer electronics products, the Nikkei business daily said on Thursday. [...]

The Nikkei said that the new technology handover, for which Sharp will receive tens of billions of yen in fees, is aimed at improving quality management at Hon Hai's planned plant in Chengdu.

Apple has been working hard to continue streamlining its supply chain, and closer partnerships between component suppliers such as Sharp and device assemblers like Foxconn will likely help Apple move more quickly and efficiently to the latest technologies for its products.

Sharp was reportedly behind the main force in development of the third-generation iPad's Retina display technology, but quality control issues led to the company being shut out of the initial batch of devices as it sought to bring its production up to Apple's standards. The company has reportedly begun shipping its displays for the new iPad, joining Samsung and LG in efforts to meet Apple's demand.

Back in November, The Wall Street Journal took a look at how Tim Cook was putting his stamp on Apple just two months after officially being elevated to the position on Chief Executive Officer. But with Cook now having been on the job for nine months, Fortune examines in a lengthy profile how the company and its culture have continued to evolve under his leadership.

A 14-year veteran of the company, Cook is maintaining, by words and actions, most of Apple's unique corporate culture. But shifts of behavior and tone are absolutely apparent; some of them affect the core of Apple's critical product-development process. In general, Apple has become slightly more open and considerably more corporate. In some cases Cook is taking action that Apple sorely needed and employees badly wanted. It's almost as if he is working his way through a to-do list of long-overdue repairs the previous occupant (Jobs) refused to address for no reason other than obstinacy.

Calling Tim Cook "the master of operational efficiency", the report notes that Cook continues to spur Apple to both streamline and innovate with its manufacturing processes, bankrolling purchases of equipment and other infrastructure with its own money to allow its supply chain and assembly partners to improve efficiency and output.

But that operational efficiency has led to the belief that Apple is becoming more traditional and conservative, becoming an "execution engine" driven by business-oriented managers with MBAs and less dependent on its design and technical expertise to lead the way.

It looks like it has become a more conservative execution engine rather than a pushing-the-envelope engineering engine," says Max Paley, a former engineering vice president who worked at Apple for 14 years until late 2011. "I've been told that any meeting of significance is now always populated by project management and global-supply management," he says. "When I was there, engineering decided what we wanted, and it was the job of product management and supply management to go get it. It shows a shift in priority."

The entire profile is an interesting look at how Apple is changing under Tim Cook, also highlighting his own evolution in becoming the face of Apple and how he differs from Steve Jobs, from his quiet nature to his willingness to listen to investors to sitting down to eat with random employees in the Apple cafeteria.

Apple has begun running a pair of new television ads for the iPhone 4S and Siri featuring actor John Malkovich. This comes after a pair of celebrity ads started running last month with Samuel L. Jackson and Zooey Deschanel.

Malkovich: Life.

Siri: Try and be nice to people. Avoid eating fat. Read a good book every now and then. Get some walking in. And try to live together in peace and harmony with people of all creeds and nations.

Malkovich: That's pretty spectacular advice, actually. Thank you. I enjoyed this chat immensely. You are very eloquent.

Siri: That's nice of you to say.

The celebrity ads scored very well with viewers, registering higher scores from advertising tracking firm Ace Metrix than any other iPhone 4S ad released so far this year.

John Malkovich is well known for his unique acting style and his iPhone 4S ad reflects his somewhat peculiar persona. The query that Malkovich posits -- "Life"-- elicits a number of different responses from Siri, including:

"42"

"I Kant answer that. Ha ha!"

"It's nothing Nietzsche couldn't teach ya."

"Life: the condition that distinguishes animals and plants from inorganic matter, including the capacity for growth, reproduction, functional activity, and continual change preceding death."

"I don't know. But I think there's an app for that."

"I can't answer that now, but give me some time to write a very long play in which nothing happens."

"I find it odd that you would ask this of an inanimate object."

"That's easy… it's a philosophical question concerning the purpose and significance of life or existence in general."

"Life: a principle or force that is considered to underlie the distinctive quality of animate beings. I guess that includes me."

"A movie."

"I give up."

A second ad is airing as well, showcasing a bit more of Siri's talents:

The North Carolina Utilities Commission today officially approved (PDF) Apple's proposal to construct a 4.8-megawatt fuel cell electric generating facility near its data center in Maiden, North Carolina. The Commission previously approved a plan by Apple to build the first of two 20 megawatt solar farms around its data center.

The Public Staff presented this matter to the Commission at its Regular Staff Conference on May 21, 2012. The Public Staff recommended that the Commission approve the application and issue a certificate of public convenience and necessity.

After careful consideration, the Commission finds good cause to approve the application and issue the attached certificate of public convenience and necessity for the proposed 4.8-MW AC fuel cell electric generating facility located at 5977 Startown Road, Maiden, Catawba County, North Carolina.

Previous filings (PDF) with federal regulators have indicated that Apple plans to have the fuel cell facility installed by July 16, with operation to begin by July 30.

Apple is acquiring the fuel cell boxes from Bloom Energy, based in Sunnyvale, California, near Apple's Cupertino headquarters where Apple already has some Bloom boxes installed. It appears that the fuel cell boxes will be powered by standard natural gas from the grid, while Apple will be purchasing environmentally-friendly biogas from a local provider which will be inserted into the grid at a 1:1 ratio. This will keep the system as "green" as possible.

Apple signaled its intentions to build a data center at the site last October, moving to clear and grade the land as it sought approval for the project. The company publicly unveiled its plans back in February, noting that the facility will be the largest user-owned fuel cell installation in the United States not owned by a utility company.

In the week since Apple's last developer update of OS X Mountain Lion, several new features including hints of automatic app downloads have been discovered in the next-generation operating system. The discoveries are still continuing, with signs of two new features: offline Reading List mode and iOS-like dictation.

Gear Live highlights the offline reading list option, which is an augmentation of the Safari bookmarking feature that debuted in OS X Lion and syncs saved articles across devices. As noticed by Gear Live, a warning screen in Safari on OS X Mountain Lion indicates that articles saved to Reading List are available for viewing even when the user's Mac is not connected to the Internet.

While troubleshooting a home network issue today, I stumbled upon a new feature that Apple is introducing in OS X Mountain Lion. [...]

When you aren't connected to a network and pull up Safari, you get a message that tells you that you aren't connected to the Internet, but that your "Reading List articles are available for viewing while you are offline."

Meanwhile, 9to5Mac reports that a keyboard shortcut listing in the latest build of OS X Mountain Lion suggests that built-in dictation capabilities will be coming to the Mac. Such capabilities debuted as part of Siri on the iPhone 4S, with only the dictation portion making its way into the third-generation iPad released earlier this year.

According to a resources file inside of the latest build of Safari in the newest seed of the upcoming OS X Mountain Lion, Dictation might be making its way to Macs next. Since Macs do not sport virtual keyboards or physical keyboards with a microphone-labled key, users (by default) will apparently need to simultaneously click both command keys to start voice input.

No other evidence of dictation or other Siri-like features has yet been discovered in OS X Mountain Lion, but Apple continues to work on the next-generation operating system and will undoubtedly issue an extensive preview of it at next month's Worldwide Developers Conference in San Francisco.

BGR reports that Microsoft is planning to launch Office for iOS in November this year, with the source claiming first-hand knowledge of the software running on an iPad. With the app's splash screen referring to it as "Office for iOS", the source also speculates that the app may also be coming to the smaller screens of the iPhone and iPod touch. In addition to its iOS effort, Microsoft is also said to be bringing Office to Android-based tablets in the same timeframe.

Microsoft had indicated soon after the launch of the original iPad that it was investigating the possibility of bringing Office to the platform, but ultimately stated that it had no plans for such an effort. The Daily has since claimed several times that Office for iPad is in fact in the works, reporting in February that it had even had hands-on time with a prototype of the app.

Microsoft denied the claim, but The Daily continues to stand by its report. Suggesting that there may have been a misunderstanding somewhere, Microsoft stated that the situation would become "clear in the coming weeks". No such clarification has yet surfaced, however.