MacRumors


Star Wars: Tiny Death Star is now available in the U.S. App Store after soft launching in Australia a few weeks ago. The app, first announced in early October, is the result of a collaboration between Disney, LucasArts, and NimbleBit, the developer behind free-to-play hits like Tiny Tower, Pocket Planes, and Pocket Trains.

In Star Wars: Tiny Death Star, players help the Emperor construct a Death Star level by level, earning credits to expand the Death Star further and further. Gameplay is similar to Tiny Tower, where players were tasked with managing an ever-growing tower of businesses.


According to the game's description, there are more than 80 Star Wars themed residential and commercial floors to build and more than 30 unique galactic bitizens to employ, including Wookiees and Ewoks.

In addition to standard galactic businesses, players will also be able to build secret underground imperial levels to create supplies that will aid in a fight against the Rebels, who will attempt to break into the Death Star. Players can expect to see (and capture) heroes like Luke Skywalker, Princess Leia, and more.

Amidst a civil war in a galaxy far, far away, the Emperor is building a Death Star level by level, and he needs your help. Intergalactic war is expensive, and space stations are, too. Do you have any idea how much it costs to build one the size of a moon?

Live life on the dark side, and join Emperor Palpatine and Darth Vader on a mission to attract Galactic bitizens, run intergalactic businesses, and build an all-new Death Star! With that hard-earned money, fund the Empire's evil schemes to defeat the Rebels and conquer the galaxy once and for all!

Star Wars: Tiny Death Star is a universal app that can be downloaded from the App Store for free. [Direct Link]

Apple is planning to begin offering in-store display replacements and other repairs for both iPhone 5s and iPhone 5c, reports 9to5Mac, continuing Apple's effort to lower repair costs.

These sources say that Apple Stores will be able to replace several aspects of the iPhone 5s and iPhone 5c on-site, meaning that Apple no-longer needs to fully replace iPhone 5s and iPhone 5c units with damage or other problems.

The display replacements will cost $149 for each device for users not subscribed to AppleCare+, and $79 for users subscribed to the warranty service. In addition, Apple will also have the ability to replace volume buttons, sleep/wake buttons, vibrating motors, the rear camera and speakers systems on both phones.

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Apple Stores will also be able to replace the home button on the iPhone 5c, but will likely not be able to replace the Touch ID sensor on the iPhone 5s, likely due to constrained supply.

Part replacements due to defects will be free if the device is under AppleCare warranty. However, devices not under an AppleCare warranty plan there will have repair fees specific to each part, such as a $29 surcharge for a Home button replacement on the iPhone 5c.

In June, Apple began offering in-store display replacements for the iPhone 5 for $149 for both AppleCare+ and non-AppleCare+ subscribers.

Related Forum: iPhone

mavericks_round_iconApple has internally seeded two upcoming updates to Mavericks, OS X 10.9.1 and OS X 10.9.2, to its employees, according to a source that spoke to 9to5Mac. Reportedly nicknamed "Board," OS X 10.9.1 will be released later in the month to fix several bugs introduced with OS X 10.9.

Since the release of Mavericks, users have reported several different issues, with the Mail app, mostly related to Gmail accounts. Apple has already seeded an updated Mail app to its employees and AppleSeed members, and it is possible that a Mail fix could be bundled into the next public Mavericks release. Apple is also said to be preparing updates for issues within Safari, iBooks, and Remote Desktop.

OS X 10.9.2, nicknamed "Carve", is also said to be in testing with Apple's software engineering teams, adding minor feature enhancements and additional bug fixes after the 10.9.1 update.

Also in testing, the source said, is OS X 10.9.2. That release is codenamed "Carve," and it's likely to include more bug fixes, and perhaps minor feature enhancements. Both OS X 10.7.2 and OS X 10.8.2 were updates to Lion and Mountain Lion designed to increase feature-parity between iOS and OS X. OS X Mavericks is currently lacking support for iOS's iMessage blocking feature and FaceTime Audio, so it seems plausible that OS X 10.9.2 could add those features.

According to 9to5Mac, Apple is also continuing work on the next iteration of OS X, 10.10, which has been seeded internally. The next iteration of OS X is said to alter the look of the operating system to bring it in line with iOS 7.

In addition to Mavericks updates, Apple has also been testing iOS 7 updates. As we reported this afternoon, MacRumors has seen increasing numbers of devices running iOS 7.0.4 in web logs since October 22, suggesting that the next minor update to iOS 7 could come in the near future.

Related Forums: OS X Mavericks, OS X Yosemite

Apple's bifurcation of its iPhone lineup will provide the company with the opportunity to offer new iPhone products multiple times per year in the future, according to Morgan Stanley analyst Katy Huberty. Along with pricing flexibility, the ability to offer new products at more frequent intervals will drive unit growth upwards in 2014.

Apple recently introduced both the high-end iPhone 5s and the mid-range iPhone 5c, priced slightly lower, selling both alongside the lower-end iPhone 4s. It is unclear how Apple plans to continue to upgrade these lines in the future, but according to Huberty, Apple will be able to utilize its dual product lineup for "multiple refreshes per year."

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Huberty, who recently met with Apple CEO Tim Cook and CFO Peter Oppenheimer to gain some insight on Apple's future plans, also indicates that there's a lot of growth potential in Apple's services category. She suggests that Apple could, for example, expand the usage of Touch ID in the future, setting the stage for new services revenue streams

Services a meaningful opportunity. As we highlighted in our June 4, 2013 note, iOS usage stats far exceeds Android. Combining 575M+ high-end consumer accounts (most linked to credit cards or ACH) with investments Apple is making in cutting edge hardware, like the fingerprint sensor, and upgrading its installed base to the latest versions of iOS and OS X sets up for new services revenue streams, in our view.

Apple recently made some drastic moves towards improving its software and service offerings, providing OS X Mavericks for free to all users, along with a number of other free software upgrades for its iLife and iWork suite of apps. Apple has also been aiming to enter new service markets, introducing iTunes Radio earlier this year and working on completing deals with cable companies like Time Warner with the potential goal of debuting new television services.

During Apple's fourth quarter earnings call, CEO Tim Cook indicated Apple would introduce new product categories in 2014, suggesting the company would use its skills to build software, hardware, and services to create "great products" in categories that Apple does not currently participate in.

Apple unsurprisingly appears to be ramping up activity on iOS 7.0.4 as the next version of iOS to see a release to the public, with MacRumors seeing increasing numbers of devices running iOS 7.0.4 from Apple's networks showing up in web logs.

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Visitors to MacRumors.com via Apple's networks from devices running iOS 7.0.4

The first signs of iOS 7.0.4 appeared on October 22, the same day iOS 7.0.3 was released to the public. Activity has been ramping up over the past two weeks, but there is no word yet on when the update might be released to the public. Apple has also not seeded registered developers with any builds of iOS 7.0.4, but the company does not always do so for its minor iOS updates.

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Visitors to MacRumors.com via Apple's networks from devices running iOS 7.1

As we previously noted, iOS 7.1 devices from Apple's network began showing up in our logs in late August, and while visits from those devices increased during October, they have declined somewhat during the first week of November. iOS 7.1 would be expected to bring a more substantial number of updates, but it appears that a public launch may yet be some time off with Apple working on a smaller iOS 7.0.4 release.

iOS 8 continues to show very low levels of activity in our logs, with the next major version of Apple's iOS software undoubtedly still in the very early stages of development and a public release roughly a year in the future.

Related Forum: iOS 7

Following the popular and successful launch of its Yahoo! Weather app earlier this year, Yahoo has released a completely redesigned Yahoo! Finance app for the iPhone and iPad. The app takes some cues from Yahoo's Weather app that Apple used as the basis for its redesigned native weather app in iOS 7.

Yahoo! Finance will be a popular alternative to iOS 7's native Stocks app, allowing users to receive push notifications on breaking stories, sync portfolios and quotes across multiple devices, and track stocks, currencies, commodities, and more.

Yahoofinance

At the center of the Yahoo Finance app are the companies and stocks you care about - whether it’s breaking news and information, beautiful interactive charts or real time price changes you can easily follow any company to get personalized information and make sure you keep up to date on changes.

The Yahoo Finance app for iPhone and iPad was reimagined to deliver a beautiful personalized experience with a stream of top news and data based on your favorite stocks and interests. We’ve added Push Notifications to keep you in the know as important stories break — so you can make quick and informed decisions on the stocks and companies you follow.

Yahoo Finance includes completely redesigned interactive stock charts to track historical changes, and easily compare performance to identify trends.

Yahoo! Finance is a free download for the iPhone and iPad. [App Store]

Popular web service IFTTT has updated its app to version 1.2.0, introducing new actions for iOS Photos and Reminders. IFTTT is designed to allow customers to connect and combine different apps and services like Facebook, Evernote, Dropbox, and more, to create automated "recipes" using "if this then that" protocols.

With the new update, recipes can incorporate both Apple's Photos app and its Reminders app, allowing users to perform actions like automatically saving liked Instagram photos to an iPhone photo album or emailing a to-do list of tasks stored within the Reminders app.

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In addition to support for Reminders and iPhone albums, the app also includes a new Feedback button, improved background sync for devices running iOS 7, and new swipe gestures.

iOS Recipes just got a lot more powerful. Now IFTTT can add photos directly to your iPhone albums and create new to-do's in Reminders!

- Introducing Actions for iOS Photos and Reminders
- New Feedback button in your Settings
- Vastly improved background sync for iOS 7
- Beautified your feed just a touch
- Added swipe gestures for iOS 7
- Kicking bugs and taking names

IFTTT currently supports 72 different "Channels," including various apps and web services. Channels can be combined in hundreds of ways with the new Reminders and Photo app integration, allowing for countless different recipes.

IFTTT can be downloaded from the App Store for free. [Direct Link]

Pebble NotificationsPebble today announced a significant update to its smart watch that allows any Notification Center alert to be pushed directly to the watch, a big improvement from the prior version which only allowed some notifications like calls and text messages to be sent.

Now, any iOS 7 notification -- whether from Facebook, Google Maps, Calendar or any other app -- will appear directly on the Pebble Smart Watch. The company also announced the next major version of the Pebble SDK for developers, including new APIs for Javascript, the accelerometer, data logging and persistent storage.

A new Pebble app for iOS will enable this functionality and is currently under review by Apple. Expect an update on the iTunes Store soon. Pebble is streaming the announcement live at 10AM Pacific so developers can see the latest updates.

First, we're introducing a delightful user experience for Pebble customers using iOS. Pebble is now fully integrated with iOS 7 and works seamlessly with Notification Center. This means that any notifications that you've enabled in Notification Center on your iOS 7 device will appear on your Pebble -- just like that. It's easier than ever to pick and choose which updates you want to see on your watch. This includes notifications beyond calls, texts and emails, such as Calendar, Twitter, Facebook, Google+, Instagram, LinkedIn, Flickr, Dropbox, WhatsApp, Flipboard and more.

Second, we're launching Pebble SDK 2.0, which makes it even easier for developers to build awesome Pebble apps. SDK 2.0 opens up an entire universe of rich new watch apps thanks to four new APIs: Javascript, Accelerometer, Data Logging and Persistent Storage. These API allow developers to make Pebble apps that interface directly with the web (real-time weather, transit info, location check-in), access the accelerometer (health/fitness monitoring and gesture-based remote control), log data when disconnected from the phone (health/fitness tracking), and store info on the watch (high scores for games, settings).


The Pebble raised more than $10 million on Kickstarter, potentially proving the viability of the smart watch as a product. Apple is widely rumored to be working on its own iWatch and recently invested hundreds of millions of dollars in a new Arizona factory to make sapphire glass, perhaps for such a product.

Pebble says it has native apps from Foursquare, GoPro and Yelp on the way, with more to come. The Pebble smart watch is available for $150 in five colors from getpebble.com and at Best Buy and AT&T retail stores.

iwork.jpgFollowing the release of updated iWork apps for the Mac and iOS, many power users were upset with the loss of several important features within Pages, Numbers, and Keynote.

Multiple threads on Apple's Support forums lambasted the changes, and one blogger called the removal of features within Pages an "unmitigated disaster." Apple has now responded to user outrage with a new support page detailing upcoming updates that it plans to add to all three apps within the next six months, which will see the return of many lost features.

The new iWork applications—Pages, Numbers, and Keynote—were released for Mac on October 22nd. These applications were rewritten from the ground up to be fully 64-bit and to support a unified file format between OS X and iOS 7 versions, as well as iWork for iCloud beta.

These apps feature an all-new design with an intelligent format panel and many new features such as easy ways to share documents, Apple-designed styles for objects, interactive charts, new templates, and new animations in Keynote.

In rewriting these applications, some features from iWork '09 were not available for the initial release. We plan to reintroduce some of these features in the next few releases and will continue to add brand new features on an ongoing basis.

Pages updates will include a customizable toolbar, a vertical ruler, and improved alignment guides, object placement, and word counts. Importing cells with images will also be possible, pages and sections will be manageable from the thumbnail view, and keyboard shortcuts for styles will also return.

Numbers will also gain a customizable toolbar, improvements to zoom and window placement, auto-complete text in cells, page headers and footers, and improvements to AppleScript support, which was a major complaint.

Along with a customizable toolbar, Keynote will see the return of old transitions and builds, improvements to presenter display, and improvements to AppleScript support.

As Apple works to return features to its suite of iWork apps, the company recommends that users who want to use these missing features can access previous versions of iWork applications, which are found in Applications > iWork '09. Apple also details how to revert documents to old formats to retain compatibility with its older apps.

On October 22, Apple began offering free copies of the updated iWork apps to all users who owned a previous version. The company is also supplying free copies of the apps, which are normally priced at $19.99, to any customer who purchases a new Mac.

mac_pro_2013Yesterday, we noted that a 6-core version of Apple's upcoming Mac Pro had shown up in the results database of popular benchmarking tool Geekbench, the third variety of the machine to appear there since June. We compared performance of that machine to an 8-core version from late September but noted that a 12-core version from June was tested using an older version of Geekbench with a different baseline, making direct comparisons with that machine difficult.

John Poole of Primate Labs, the company behind Geekbench, has now put together a good overview of what users should expect for the new Mac Pro when it comes to processor options and performance. With Geekbench being a cross-platform tool, Poole has taken several results from Windows machines running the processors that will be offered in the Mac Pro to develop an estimate of performance of the various Mac Pro models.

As we noted in yesterday's report, the 6-core and 8-core versions showed nearly identical Geekbench scores for single-core tests, and Poole highlights how that will be expected to hold true for the as yet unseen quad-core model due to consistent Turbo Boost frequencies of 3.9 GHz. The 12-core version will, however, score approximately 15% lower on single-core tests due to its slower 3.5 GHz Turbo Boost.

These estimates suggest that single-core performance will be similar for the 4-, 6-, and 8-core models. Since all of the processors have the same Turbo Boost frequency, and since the processors run single-core tasks at the Turbo Boost frequency, this isn't surprising news. However, it is welcome news since users will not have to sacrifice single-core performance when choosing between the 4-core and the 6- or 8-core models.

Where the 12-core version unsurprisingly shines is in multi-core situations, showing roughly 20% improvement over the previous high-end 12-core model and scores approaching 30,000. Other processor options also compare favorably to their corresponding models from the previous generation of Mac Pro.

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CPU capability is of course only one part of the overall system performance, and the new Mac Pro will also offer significantly improved graphics performance in the form of standard dual AMD FirePro GPUs. In addition to the systems being able to drive up to three 4K displays simultaneously, Apple clearly expects developers of high-end software to embrace OpenCL to allow Mac Pro users to tap into that vast GPU power for general computational tasks.

Apple's new Mac Pro is launching in December, and the company has so far only released pricing on base configurations of the quad-core ($2999) and 6-core ($3999) models. Customized configurations boosting to the available 8-core or 12-core CPU and the high-end D700 GPU, as well as other options such as RAM and flash storage, will push prices much higher for customers interested in maximum performance.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Caution)
Related Forum: Mac Pro

Several times in recent days, we've mentioned a website called Apple-Tracker.com that was allowing customers to easily monitor in-store Personal Pickup availability of iPhone 5s and iPad Air models.

The site offered a much more efficient method of checking for availability than on Apple's online store, showing product availability of all capacities of a given color/connectivity combination at the 20 closest retail store locations to a given zip code on a single screen. In contrast, Apple's online store requires users to select a single color/connectivity/capacity combination, enter a zip code, and then navigate through four pages of availability listings to see all 20 closest stores.

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Late yesterday, the site's operator suddenly shut down the stock tracker, citing a takedown request from Apple's lawyers sent to Heroku, the cloud app platform where the tool had been built. The request had been sent by Apple on October 17 when the site was tracking iPhone 5s availability, but it had since expanded to include iPad Air and was preparing to track Retina iPad mini stocks as well. In particular, Apple cited the tracker's violations of the terms of use for its own site:

Your Use of the Site. You may not use any “deep-link”, “page-scrape”, “robot”, “spider” or other automatic device, program, algorithm or methodology, or any similar or equivalent manual process, to access, acquire, copy or monitor any portion of the Site or any Content, or in any way reproduce or circumvent the navigational structure or presentation of the Site or any Content, to obtain or attempt to obtain any materials, documents or information through any means not purposely made available through the Site. Apple reserves the right to bar any such activity.

"Mordy", the tool's author, notes that he has no interest in fighting Apple on this issue, and so he has shut down the site.

Apple is set to add new manufacturing partners in Asia to handle production of its current line of iOS devices, reports The Wall Street Journal.

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The company will contract with Wistron to produce the cheaper iPhone 5c and Compal Communications to assemble the iPad mini, though the report does not say whether the latter will assemble the iPad mini or Retina iPad mini. Apple is reportedly expanding its supplier list as its primary supplier, Foxconn, is focused on producing the iPhone 5s.

Furthermore, Apple is reportedly said to be unhappy with the labor issues that have surrounded Foxconn over the past few years, along with the repair costs said to have come with the high return rate of defective iPhones:

Hon Hai, also known as Foxconn, has also been under scrutiny for its labor practices, creating a headache for Apple, they said. According to J.P. Morgan analyst Alvin Kwock, the high return rate of defective iPhone 5 smartphones also led to tensions between Apple and Hon Hai over which company would be responsible for repair-work costs.

Last month, Apple notified Pegatron and Foxconn that it would be reducing orders of the iPhone 5c, with another report stating that iPhone 5s production was to be boosted by 75 percent to meet demand. The iPhone 5s remains in very short supply, with carriers such as Verizon and T-Mobile indicating that they could have sold even more units of the device had supplies been readily available. The iPhone 5c, in contrast, has seen good supplies throughout Apple's distribution channels, allowing the company to meet demand.

"Apple has raised this quarter's iPhone 5S orders from Hon Hai as demand has been stronger than expected. But it takes time to boost production capacity and Apple can't find other assemblers to increase production to meet demand immediately," said the Hon Hai executive.

Meanwhile, Apple's upcoming iPad mini with Retina display is said to be in very short supply, with Apple CEO Tim Cook stating last week during the company's fourth quarter earnings call that it was "unclear whether we will have enough for the quarter or not" and a report last week stating that the company is turning to Samsung as low display yields for the Retina iPad mini continue. Currently, it is not known when specifically the second-generation iPad mini will be released, as Apple has only stated that the tablet will be out by the end of November.

Related Roundup: iPad mini
Buyer's Guide: iPad Mini (Caution)
Related Forums: iPad, iPhone

applestoreappApple has updated its Apple Store app today with "various improvements and performance enhancements", with international users in several countries also gaining the ability to use gift cards purchased in the app within Passbook.

The company introduced Passbook gift card support for the app in October 2012, but the feature was exclusive to users in the United States. Now users in a select number of countries, including the United Kingdom, Australia, Canada and others have attained the same ability.

What's New in Version 2.9

- Gift cards by email now available in select countries. Buy and email them to friends and family right from the app. These gift cards are easily integrated with the Passbook app to use at your favorite Apple Retail Store.
- Various improvements and performance enhancements.

The Apple Store app is available for free in the App Store. [Direct Link]

Apple today seeded Xcode Version 5.0.2 to developers, implementing bug fixes for several different issues introduced in version 5.0.1. Version 5.0.2 is listed as a Golden Master build, though there have been no prior betas.

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Xcode 5.0.1 was originally released on October 22 and included new SDKs for Mavericks, Mountain Lion, and iOS 7, along with support for continuous integration bots and a Debug Gauge.

Xcode 5.0.1 can be downloaded from the Mac App Store for free [Direct Link] while 5.0.2 is available for registered developers via Apple's Developer Portal or the software update tool in the Mac App Store.

(Thanks, Ryan!)

ItunesApple today released iTunes 11.1.3, two weeks after iTunes 11.1.2 and OS X Mavericks were first released.

The update fixes issues with the equalizer and performance when switching views in large libraries.

iTunes 11.1.3

This version of iTunes resolves an issue where the equalizer may not work as expected and improves performance when switching views in large iTunes libraries. This update also includes additional minor bug fixes.

Note: If you are using OS X Mavericks, your book library can now be found in iBooks for Mac.

For information on the security content of this update, please visit: support.apple.com/kb/HT1222.

iTunes 11.1.3 is a free download through the software update mechanism of the Mac App Store.

Apple today published a Report on Government Information Requests [PDF], outlining statistics on government and law enforcement requests it has received seeking information about individual users or devices from January to the end of June.

We believe that our customers have a right to understand how their personal information is handled, and we consider it our responsibility to provide them with the best privacy protections available. Apple has prepared this report on the requests we receive from governments seeking information about individual users or devices in the interest of transparency for our customers around the world.

In the report, Apple specifies that it has "no interest in collecting customer data" and details the number of law enforcement requests that it has received, the number of accounts specified within the requests, the number of accounts that Apple supplied data for, and the number of requests Apple objected to.

According to the data, Apple received 3,542 device information requests, for 8,605 devices. Apple provided data for 88 percent or 3,110 of those requests. The company also received between 1,000 and 2,000 requests for account information for 2,000 to 3,000 accounts, but is unable to disclose the information that it provided. Apple also provided information for law enforcement agencies in a number of other countries.

➜ Click here to read rest of article...

Nike's second-generation FuelBand SE is now available for purchase from the Online Apple Store and is available from select retail locations beginning today according to Apple's Personal Pickup options.

The FuelBand SE looks similar to the original Nike FuelBand, but adds colored accents in yellow, pink, and red. It also incorporates Bluetooth LE (4.0), which significantly cuts down on power usage when paired with the iPhone 4s or later. Like the original, the FuelBand SE is designed to track movement and activity.

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NikeFuel is a single, universal way to measure all kinds of activities—from your morning workout to your big night out. This uniquely designed metric applies to whole-body movement no matter your age, weight, or gender.

FuelBand tracks how much, how often, and how intensely you move. So go ahead and set a daily NikeFuel goal for how active you want to be. You'll receive move reminders for an extra push to get you moving every hour. And monitor the intensity of your workouts with NikeFuel Rate and Nike+ Sessions.

A new clock mode displays the time with the tap of a button, and the band works in conjunction with the Nike+ FuelBand app, which was recently updated with new customization options, Nike+ Sessions, Nike+ Groups, and new trophies to earn.

Improvements to both the FuelBand SE and Nike's NikeFuel points system allow users to track more activities than ever before and the band also incorporates movement reminders when it detects too much idle time.

Nike also debuted its Nike+ Move app yesterday, which is designed to take advantage of the M7 motion coprocessor in the iPhone 5s.

The Nike+ FuelBand SE is available in three sizes and four colors for $149.95 from Apple's website. The FuelBand SE is set to launch officially on Wednesday, November 6.

Apple's new iPad Air marks a significant technological step forward for the company, improving performance while reducing the device's volume and weight by over 25%. Much of the size and weight savings have been enabled by improved power efficiency, allowing Apple to reduce the device's battery thickness and capacity by roughly the same 25%.

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Component thickness reduction in iPad Air

As noted in IHS iSuppli's component cost analysis released earlier today, the iPad Air now uses just 36 LEDs to light its display, down from as many as 84 in previous generations. Apple has also reduced the thickness of the display assembly, and so it appears that the display is indeed one of the areas where Apple has been able to make the most improvement on size and weight, both in the components themselves and in the battery capacity needed to drive them.

In a new analysis comparing the iPad Air's display to that of the Kindle Fire HDX 8.9 and the Google Nexus 10, Ray Soneira of DisplayMate Technologies confirms that Apple has indeed changed display technologies in the iPad Air, moving to indium gallium zinc oxide (IGZO) semiconductor materials from the amorphous silicon (a-Si) compounds used in previous iPads. While rumors of Apple moving to IGZO for the iPad and other products have circulated for several years, Sharp has experienced difficulties ramping up production and it has taken until now for Apple to bring the technology to its products.

ipad_air_heroAmong the evidence cited by Soneira for his claim that the iPad Air has moved to IGZO technology are power measurements showing that the iPad Air's display offers a 57% improvement in power efficiency compared to previous iPads, a jump that simply would not be possible with a-Si technology. IGZO offers significantly better electron mobility than a-Si, allowing for much lower power requirements. The shift in technology has also enabled other improvements in the display of the iPad Air compared to its predecessor, and Soneira notes that Apple continues to offer an excellent display on its tablet lineup.

Compared to the 4th generation, the screen Reflectance decreased by 23 percent, the Peak Brightness increased by 7 percent, and the Contrast Rating for High Ambient Light increased by 32 percent – all good. Absolute Color Accuracy and Image Contrast fidelity are very good (but somewhat below the Kindle Fire) and are discussed in detail below. The emphasis for the iPad Air is in reduced size, thickness, and weight. The most important under the hood display improvement is the switch from a-Si amorphous Silicon LCDs up to a much higher performance IGZO LCD backplane, which was discussed in our iPad 3 Display Shoot-Out article last year. The switch to IGZO produces an impressive 57 percent improvement in display power efficiency from previous Retina Display iPads – so the iPad Air doesn’t get uncomfortably warm like the earlier iPads.

MacRumors spoke with Soneira about the state of the display industry and Apple's potential plans for the future, and Soneira noted that he expects the Retina iPad mini launching later this month to also adopt IGZO technology. If anything, a move to IGZO is more important on the iPad mini than on the iPad Air due to higher pixel density on the smaller device, with a-Si being infeasible for a Retina display at that size.

While the iPad Air's display is excellent, Soneira notes Apple is no longer at the top of the heap, with Amazon's Kindle Fire HDX 8.9 display actually performing better than the iPad Air's display. This is made possible by Amazon's use of low temperature polysilicon (LTPS) technology, which offers even better performance and lower power requirements than IGZO.

LTPS is commonly used on displays for smaller devices such as the iPhone, but Amazon has pushed the technology to the edge by bringing it to tablet-sized displays despite high costs and complicated production. Apple is unlikely to follow Amazon's lead in the near future, in large part due to scalability issues that simply won't support the tens of millions of tablets Apple is producing each year.

IGZO also offers a more natural transition for display manufacturers, as they can in many cases simply upgrade their existing equipment from current a-Si production, while moving to LTPS would require a complete change in production. IGZO is also just the first of a number of metal oxide semiconductors that show promise for improved display performance, pointing to solid opportunities for the technology to continue to evolve.

Overall, Soneira notes that the iPad Air display has seen a very solid incremental upgrade, although he does have a few quibbles such as the continued presence of an air gap between the display and the cover glass when Apple has been moving toward laminating the two components together in other products. And with Amazon able to pursue LTPS technology for the Kindle Fire HDX due to its smaller size and lower unit volumes, Apple is finding itself facing stiffer competition in displays where it has long been the industry leader.

Related Roundup: iPad
Tag: IGZO
Buyer's Guide: iPad (Don't Buy)
Related Forum: iPad