Apple began accepting pre-orders for the new iPhone 15 Pro and iPhone 15 Pro Max today, and shipping estimates for the devices on Apple's online store are already beginning to slip into November for many configurations.
As of 7:15 a.m. Pacific Time in the U.S., the iPhone 15 Pro Max is facing up to a 6-7 week shipping estimate for some configurations on Apple's online store, while the iPhone 15 Pro faces up to a 2-3 week delay for some models. The lower-end iPhone 15 and iPhone 15 Plus are largely still available for launch-day delivery.
Inventory will inevitably continue to tighten for both delivery and Apple Store pickup as the day progresses, so order quickly if you are planning to.
As is common when iPhone pre-orders begin, some customers have encountered errors while attempting to place their orders on Apple's website or in the Apple Store app, amid the influx in demand. The issues will likely resolve as the day progresses.
iPhone 15 Pro models have several new features, including a USB-C port, lightweight titanium frame, customizable Action button, faster A17 Pro chip manufactured with a 3nm process, up to 5x optical zoom on the Pro Max model, thinner bezels around the screen, Wi-Fi 6E support, an increased 8GB of RAM, and much more.
The devices will launch in stores and begin arriving to customers on Friday, September 22.
Apple is now accepting pre-orders for the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max through its online storefront and the Apple Store app. The Apple Store app is typically the quickest way to get a pre-order in as it is often accessible before the website comes up.
Pre-orders are being accepted in more than 40 countries and regions around the world, and those who used Apple's "Get Ready" feature should be able to hit a button to get their orders in without hassle.
Pricing on the iPhone 15 starts at $799 or $33.29 per month in the United States, while pricing on the iPhone 15 Plus starts at $899 or $37.45 per month. The iPhone 15 Pro is available starting at $999 or $41.62 per month, and the iPhone 15 Pro Max is available starting at $1,199 or $49.95 per month. Pricing will vary depending on country.
The lowest-priced iPhone 15, 15 Plus, and 15 Pro models have 128GB of storage, but the iPhone 15 Pro Max starts with 256GB of storage. Storage upgrades are available for an increased price, with up to 1TB of storage available. Apple is encouraging customers to use trade-in credits to lower the price of the new iPhone models, and it is also promoting carrier deals from AT&T, Verizon, and T-Mobile in the U.S.
All of the iPhone 15 models are equipped with USB-C ports, the Dynamic Island, a new Ultra Wideband chip, Qualcomm 5G modems, and a range of camera updates. The more affordable iPhone 15 and iPhone 15 Plus have an A16 chip, an aluminum frame, and a frosted glass back, as well as a new 48-megapixel Main camera. There have been updates to Portrait mode, Night mode, and general improvements to image quality thanks to Smart HDR updates.
The iPhone 15 Pro models feature a new titanium frame that makes them much lighter than prior-generation models, with titanium also offering increased strength and durability. Apple replaced the mute switch with an Action button that can be customized with a number of functions, and display bezels have been slimmed down.
Pro models are also equipped with a faster A17 Pro chip with major GPU improvements that enable them to play console-level games, and they feature all of the camera improvements from the iPhone 15 models, plus more.
Both models have improved Ultra Wide cameras, and while the iPhone 15 Pro still has a 3x Telephoto lens, the iPhone 15 Pro Max has a new tetraprism mechanism for its Telephoto lens, enabling 5x optical zoom.
It's not yet clear on whether there will be shortages of the new iPhone models, but it is a good idea to pre-order right away just in case. There were rumors of production difficulties with the iPhone 15 Pro Max, so it is possible it will sell out. The 5x zoom lens, the new titanium material, and the A17 Pro chip make it especially enticing.
U.S. carriers like Verizon, AT&T, and T-Mobile are accepting preorders for the new devices, as are other carriers worldwide. Big box retailers like Best Buy, Target, and Walmart have pre-orders available too.
Customers who pre-order one of the iPhone 15 models can expect to begin receiving their deliveries on Friday, September 22, the official launch date for the new devices.
Apple does not advertise battery capacities for its new iPhone 15 lineup, but MySmartPrice has obtained this information from a Chinese regulatory database.
The Chinese regulatory listing reveals that the iPhone 15 has a 3,349mAh battery (rated capacity) and a wattage of 12.981Wh, while the iPhone 15 Pro has a 3,274mAh battery and a wattage of 12.70Wh.
Battery capacities for the full iPhone 15 lineup:
iPhone 15: 3,349mAh
iPhone 15 Plus: 4,383mAh
iPhone 15 Pro: 3,274mAh
iPhone 15 Pro Max: 4,422mAh
Battery capacities for the 2022 iPhone 14 lineup:
iPhone 14: 3,279 mAh
iPhone 14 Plus: 4,325 mAh
iPhone 14 Pro: 3,200 mAh
iPhone 14 Pro Max: 4,323 mAh
The same database accurately revealed battery capacities for all four iPhone 14 models ahead of those devices launching last year.
Despite the incremental increases shown above, Apple did not highlight any battery life improvements for its new iPhone 15 models compared to their direct predecessors, presumably because any difference is negligible in real-world usage. This comes contrary to a multitude of rumors prior to Apple's event, which suggested that the major efficiency improvements of the A17 Pro chip would bring battery life improvements.
According to Apple, the approximate battery life of each of iPhone 15 model is as follows:
iPhone 15: 20 hours
iPhone 15 Plus: 26 hours
iPhone 15 Pro: 23 hours
iPhone 15 Pro Max: 29 hours
This is exactly the same as the iPhone 14, iPhone 14 Plus, iPhone 14 Pro Max, and iPhone 14 Pro Max. Of course, it's possible that efficiency improvements may still result in slightly better real-world performance in Apple's latest models, but we won't know until third-party tests are available.
All four iPhone 15 models were announced by Apple earlier this week and will be available to pre-order on Friday. The devices are set to launch on September 22.
Apple said on Friday it would issue a software update for iPhone 12 users in France to address radiation concerns raised by the country's regulators (via Reuters).
"We will issue a software update for users in France to accommodate the protocol used by French regulators. We look forward to iPhone 12 continuing to be available in France," Apple said in a statement.
"This is related to a specific testing protocol used by French regulators and not a safety concern," added the company.
The French regulator ANFR said it would test the software update. If it made a difference to the electromagnetic waves the device emitted, the regulator said it would bring the model into compliance with European standards applied in France, and the marketing withdrawal order would be lifted.
Earlier this week, France ordered Apple to halt iPhone 12 sales and "fix" existing devices to bring them into electromagnetic radiation compliance with European standards. The increase in emitted electromagnetic radiation observed over time by regulators appears to have been the result of successive software updates issued by Apple, and was not present when the iPhone 12 was launched in 2020.
The ANFR ordered Apple to "remove the iPhone 12 from the French market from September 12 due to the model exceeding the limit" for electromagnetic absorption by the body. The agency also told Apple to recall every iPhone 12 it has ever sold in the country. Ministers later said that though the radiation level was above the accepted standard, it was not dangerous and people were safe to continue using the phones, local media reported.
Following the controversy, Apple reportedly advised its tech-support staff not to volunteer any information when consumers ask about the issue, and tell any concerned customers that that all Apple products go through rigorous testing to ensure that they're safe, according to guidance.
Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Apple today shared an ad for the iPhone 15 Pro, exclusively highlighting the new titanium finish of the devices.
The 38-second spot depicts a titanium fragment exploding into view and torpedoing through the Solar System towards the surface of the Earth. "From the edge of the universe... to the palm of your hand," reads the ad's tagline.
Might meets light. Introducing the new titanium iPhone 15 Pro. Featuring a whole new level of gaming performance with the A17 Pro chip. A more versatile, more advanced Pro camera system. And an aerospace-grade titanium design. iPhone 15 Pro and iPhone 15 Pro Max are our lightest, most powerful Pro models ever.
For the iPhone 15 Pro and iPhone 15 Pro Max, Apple is using a new titanium frame rather than a stainless steel frame, which cuts down on weight. The iPhone 15 Pro and iPhone 15 Pro Max are approximately nine percent lighter than the iPhone 14 Pro and iPhone 14 Pro Max, yet the chassis is more durable.
The use of titanium on the iPhone 15 Pro also brings with it a change to the chassis finish. Previously, all Pro iPhones used heavily polished stainless steel with a mirror finish as the chassis material. The iPhone 15 Pro has a brushed finish that is considerably less reflective than the finish of previous Pro iPhones, and is also less prone to fingerprints.
Apple's iPhone 15 and iPhone 15 Plus continue to feature a chassis made from aluminum. Pre-orders for all iPhone 15 models begin on Friday, September 15, with in-store availability beginning a week later on September 22.
Apple's online store is down ahead of iPhone 15 and iPhone 15 Pro pre-orders, which are expected to be available at 5:00 a.m. Pacific Time in the United States.
"We can't wait either," reads the Apple Store's message when visiting the U.S. website. "Pre-order begins at 5:00 a.m. PDT. See you then." Apple has been doing 5:00 a.m. pre-orders for the last several years instead of the 12:01 a.m. Pacific Time pre-orders that it used to have.
Customers in more than 40 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.K., and the U.S., will be able to pre-order iPhone 15 models when the store comes back online.
The iPhone 15 and iPhone 15 Plus will be available in pink, yellow, green, blue, and black in 128GB, 256GB, and 512GB storage capacities, while the iPhone 15 Pro and iPhone 15 Pro Max will be available in black titanium, white titanium, blue titanium, and natural titanium finishes, in 128GB, 256GB, 512GB, and 1TB storage capacities.
The iPhone 15 is priced starting at $799, while the iPhone 15 Plus is priced starting at $899. The iPhone 15 Pro is priced starting at $999, and the iPhone 15 Pro Max is priced starting at $1,199. After pre-orders take place, a launch will follow on Friday, September 22.
Pre-orders for the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max are set to begin on Friday, September 15 at 5:00 a.m. Pacific Time, with the new devices set to become available in multiple countries around the world simultaneously.
We've created a list of when pre-orders will take place in various countries so MacRumors readers can be some of the first to place an order. Note that we have not listed every time zone for all countries, nor have we listed all of the available pre-order countries, so you should double check your specific time zone to know when pre-orders are happening where you're located.
Australia West - 8:00 p.m. AWST
Australia East - 10:00 p.m. AEST
Austria - 2:00 p.m. CEST
Belgium - 2:00 p.m. CEST
Canada West - 5:00 a.m. PDT
Canada East - 8:00 a.m. EDT
China - 8:00 p.m. CST
Denmark - 2:00 p.m. CEST
Finland - 3:00 p.m. EEST
France - 2:00 p.m. CEST
Germany - 2:00 p.m. CEST
Guernsey - 1:00 p.m. BST
Hong Kong - 8:00 p.m. HKT
Ireland - 1:00 p.m. IST
Isle of Man - 1:00 p.m. BST
Italy - 2:00 p.m. CEST
Japan - 9:00 p.m. JST
Jersey - 1:00 p.m. BST
Luxembourg - 2:00 p.m. CEST
Netherlands - 2:00 p.m. CEST
New Zealand - midnight NZST next day
Norway - 2:00 p.m. CEST
Portugal - 1:00 p.m. WEST
Puerto Rico - 8:00 a.m. AST
Saudi Arabia - 3:00 p.m. AST
Singapore - 8:00 p.m. SGT
Spain - 2:00 p.m. CEST
Sweden - 2:00 p.m. CEST
Switzerland - 2:00 p.m. CEST
Taiwan - 8:00 p.m. CST
UAE - 4:00 p.m GST
United Kingdom - 1:00 p.m. BST
United States West - 5:00 a.m. PDT
United States Mountain - 6:00 a.m. MDT
United States Central - 7:00 a.m. CDT
United States East - 8:00 a.m. EDT
US Virgin Islands - 8:00 a.m. AST
Customers in the United States can still "Get Ready" for the iPhone 15 launch with a pre-order setup process that allows them to select an iPhone, confirm it with a carrier, and enter a payment method and shipping address.
Those hoping to get a device on launch day should pre-order right away, as we do not yet know what the available supplies will look like. Popular iPhone models often sell out quickly, so we could see the new colors disappear within a matter of minutes to hours.
Pricing on the iPhone 15 models starts at $799, while pricing on the iPhone 15 Pro models starts at $999. Many U.S. carriers are offering discounts, and Apple is offering the iPhone Upgrade Program and trade-in options to drop the price.
After pre-orders on September 15, the first iPhone 15 and iPhone 15 Pro orders will arrive to customers on Friday, September 22.
Following the launch of iOS 16.6.1 on September 7, Apple has stopped signing iOS 16.6, the previously available version of iOS. Now that iOS 16.6 is no longer being signed, it is not possible to downgrade to that version of iOS after upgrading to iOS 16.6.1.
Apple routinely stops signing older versions of iOS after new releases come out to encourage customers to keep their operating systems up to date, so it is not unusual that the iOS 16.6 update is no longer being signed.
iOS 16.6.1 is an update that addresses a zero-day security vulnerability that Apple says was actively exploited in the wild. If you have not updated, it is a good idea to do so.
Blackmagic Design today announced the launch of Blackmagic Camera, a new iPhone app that integrates with Blackmagic Cloud and uploads content directly to the DaVinci Resolve video editing app.
The app features the same digital film camera controls and image processing functions that are available with Blackmagic Design's cameras. The company says that users can create YouTube, TikTok, and Instagram content with a "Hollywood" cinematic look and feel.
All settings are adjustable, including frame rate, shutter angle, audio levels, tint, shutter speed, lens, white balance, and ISO, with a simple tap-based interface. The interface includes record parameters, histogram, focus peaking, levels, and frame guides, and it can be brought up with a swipe. Focusing can be done by tapping on the screen, and there are options for shooting in 16:9 or vertical aspect ratios.
4K ProRes video can be recorded directly to Blackmagic Cloud and synced directly into DaVinci Resolve. Cloud integration allows video footage to be sent to a post production studio in a matter of minutes for simpler editing, and it is available to all members of a project.
Video can also be recorded to the phone's storage and then exported to an external drive for those who prefer not to use Blackmagic Cloud, or uploaded manually to Blackmagic Cloud. Footage from multiple iPhones can be sent to DaVinci Resolve and lined up using the software's Sync Bin tool.
Apple has done some internal shuffling and appointed Tim Millet, vice president of platform architecture, to lead the team that is working on blood glucose monitoring functionality for the Apple Watch.
According to Bloomberg, Millet is now in charge of the Exploratory Design Group or XDG that has been developing noninvasive blood glucose testing for years. The team was previously led by longtime Apple employee Bill Athas, but he unexpectedly died in late 2022.
Millet has been at Apple for almost 20 years, and he reports to Apple chip chief Johny Srouji. Bloomberg says that Millet has played a key role in the transition to Apple silicon, leading several teams that work on the processors.
Apple's work on blood glucose monitoring is being overseen by the semiconductor team rather than a health team because it requires advanced sensors and chips. Apple is exploring a noninvasive monitoring technique that involves shooting a laser underneath the skin to determine the concentration of glucose in the blood.
Noninvasive blood glucose monitoring would allow diabetics to test their blood glucose levels without needing to prick the skin, plus it would likely be able to detect pre-diabetes and other blood glucose issues.
Earlier this year, Apple reached a milestone "proof-of-concept" stage with hardware that is about the size of an iPhone, but Apple needs to condense the components into a size that can fit into an Apple Watch.
A blood glucose monitoring function for the Apple Watch remains several years away.
Apple will begin accepting pre-orders for the new iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max this Friday, September 15 at 5 a.m. Pacific Time. As usual, the Pro models have a long list of new features, including a USB-C port, lightweight titanium frame, customizable Action button, and much more.
Below, we have highlighted 12 new features on the iPhone 15 Pro models:
Lightning has been replaced with a USB-C port for a more universal charging standard and faster data transfer speeds up to 10 Gbps.
All four iPhone 15 models support DisplayPort for up to 4K HDR video mirroring and video output to an external display or TV with a supported USB-C to DisplayPort cable, according to Apple's tech specs for the devices.
A new titanium frame results in the iPhone 15 Pro models weighing up to 10% less than the iPhone 14 Pro models with a stainless steel frame.
A customizable Action button replaces the traditional mute switch on previous iPhones. By default, the button is set to toggle between Ring and Silent modes, but it can also be assigned to a different action for quick access to the camera, flashlight, Voice Memos, Shortcuts, Focus modes, and more.
The new A17 Pro chip enables up to 10% faster CPU performance and up to 20% faster GPU performance compared to the A16 Bionic chip.
The devices are equipped with 8GB of RAM, up from 6GB in the iPhone 14 Pro models. Along with the new A17 Pro chip, extra RAM benefits overall system performance, particularly for multitasking.
There are thinner bezels around the screen compared to the iPhone 14 Pro models.
Like the latest Macs and iPad Pro, the iPhone 15 Pro models support Wi-Fi 6E (6GHz) for faster wireless speeds and less signal interference. Remember, you'll need a Wi-Fi 6E router in order to take advantage of this functionality.
The devices are equipped with a second-generation Ultra Wideband chip. Apple says two iPhones with this chip can connect from 3x farther away.
The devices feature a more repairable internal design, with a redesigned frame that allows for the back glass panel to be easily removed from the devices. This change was first made to the iPhone 14 and iPhone 14 Plus last year.
New colors: Natural Titanium, Blue Titanium, White Titanium, and Black Titanium.
In addition to updating the AirPods Pro with a USB-C charging case, Apple has made its wired EarPods headphones available with a USB-C connector for use with the new iPhone 15 models. The earbuds are $19 on Apple's online store.
Released in 2012, the EarPods have become far less popular since Apple launched wireless AirPods in 2016. Starting with the iPhone 12 series in 2020, Apple stopped including EarPods and a charger in the box with new iPhones in order to be more environmentally friendly, a decision that was controversial at the time. Apple released its original iconic white earbuds in 2001 alongside the launch of the first iPod, and they received a major redesign and the EarPods name in 2012.
While the Apple Vision Pro headset is not launching until early 2024, some developers have access to the device in order to develop visionOS apps. Through Feedback Assistant, Apple is collecting opinions on the Vision Pro "Persona" that is created for each person for use with FaceTime.
The Persona is a digital representation of the user, with Apple using the headset's cameras to recreate the face and hands. While the FaceTime call is ongoing, the Persona is able to make the same facial expressions and hand movements as the user, so that FaceTime calls feel more like a person-to-person interaction.
There is likely some degree of uncanny valley with this experience, so it is no surprise that it is a feature that Apple is working to refine. Apple is asking developers a number of questions about the Persona experience.
How do you feel about your Persona?
To what extent do you feel this Persona represents your appearance?
To what extent do you feel your Persona responds to your facial expressions?
What do you like most about your Persona?
What do you like least about your Persona?
What do you like/not like about this Persona?
Respondents are given multiple choice answers for most of the questions, with the last one being an open feedback form. For the "How do you feel about your Persona?" question, for example, responses include "Very Happy - I'm excited to use it," "Happy - I would be okay using it," "Unhappy - I would be hesitant to use it," and "Very Unhappy - I would never use it."
Exclusive: Apple is asking developers with the Vision Pro to fill out a feedback survey about FaceTime Personas.
Some questions include:
How do you feel about your Persona?
To what extent do you feel this Persona represents your appearance? pic.twitter.com/wKgQlKrODL
— Aaron (@aaronp613) September 14, 2023
Apple does not plan to release the Vision Pro headset until early 2024, so it still has several months of software refining and hardware tweaking to do before the device needs to be mass produced in order to sell.
The headset will be priced at $3,500 when it launches, and it will first be available in the United States before expanding to other countries.
In iOS 17, Apple has made sharing files and media easier than ever, thanks to a cool new AirDrop proximity feature that does most of the work for you.
In prior versions of iOS, transferring a file or photo between Apple devices involves opening the file in question, tapping the Share button, selecting AirDrop, then choosing the nearby device you want to send the file to.
With iOS 17, this procedure still exists for sharing between Apple devices, but if you're transferring between iPhones then you can cut out some of the typical sharing steps by using AirDrop's new proximity feature.
To initiate a transfer, select the photo or file that you want to share with someone. From there, simply bring your unlocked iPhone next to the other person's unlocked iPhone, and your device will pop up a share interface without you having to tap on the Share Sheet.
Tap the Share button that pops up to send the photo or file to the person next to you, and it will be received on the other device automatically, with permission granted through their proximity.
Note that sharing files this way works even if AirDrop receiving is turned off or limited to contacts, so it offers a way to share a file with someone without having to change your overall AirDrop settings.
Enable or Disable AirDrop Proximity Sharing
We're used to AirDrop working with someone in the same room and involving a few manual steps, but the proximity sharing feature makes transfers between two devices virtually effortless. Of course, if you don't like the idea of proximity sharing, you can turn it off. Here's how it's done in iOS 17.
Open the Settings app.
Tap through to General -> AirDrop.
Toggle the switch next to Bringing Devices Together on or off.
That's all there is to it. Note that disabling this setting will also prevent the sharing of contacts via NameDrop. To learn about how contact sharing has also become easier than ever in iOS 17, check out our dedicated NameDrop how-to.
The Apple Watch Ultra 2 replaces the first-generation model that was introduced last year in Apple's smartwatch lineup, but how different are the two successive smartwatch generations?
In 2023, Apple unveiled the Apple Watch Ultra, introducing a more durable design and titanium casing, a larger and brighter display, additional speakers and microphones, considerably longer battery life, and more. The first-generation Apple Watch Ultra has now been discontinued by Apple, and as a year-old model, prices at third-party resellers are falling. As such, some customers may be weighing up whether to upgrade to a first- or second-generation Ultra.
The two Apple Watch Ultra models share the overwhelming majority of their features, so should you consider buying or sticking with the first-generation to save money? This breakdown also serves as a way to see all the differences that the Ultra 2 brings to the table.
Apple Watch Ultra (first-generation)
Apple Watch Ultra 2
Retina display with up to 2,000 nits of brightness
Retina display with up to 3,000 nits of brightness, Apple's brightest display ever
Flashlight
Flashlight boost via Digital Crown
Double Tap gesture to stop timers, play and pause music, snooze alarms, answer and end phone calls, take photos with the Camera Remote, open the Smart Stack, and scroll through widgets, all without touching the display
S8 chip (based on A13 Bionic chip)
S9 chip (based on A15 Bionic chip: 60% more transistors, 30% faster)
Neural Engine
4-core Neural Engine (up to twice as fast)
Siri processed in the cloud via internet connection
Siri processed on-device for requests that do not need information from the internet, resulting in quicker and more reliable responses
Siri can access health and fitness data
Dictation
25% more accurate dictation
First-generation Ultra Wideband chip
Second-generation Ultra Wideband chip
Precision Finding for iPhone 15 models, providing distance and direction, as well as visual, haptic, and audio guidance to a misplaced iPhone
HomePod integration: When a user gets within four meters of a playing HomePod, the Apple Watch launches Now Playing to control playback. If nothing is playing, media suggestions appear at the top of the Smart Stack.
32GB storage
64GB storage
Overall, the Apple Watch Ultra 2 is a very minor upgrade over the first-generation model, with the S9 chip, Double Tap, and Precision Finding for iPhone 15 models being the most significant changes. As a result, it is very difficult to recommend upgrading.
Most users of the existing Apple Watch Ultra will not be able to justify upgrading to the Ultra 2, but some customers coming from an older Apple Watch or those who do not have one at all could still have good reason to prefer the latest model, namely those who heavily use a HomePod, plan to buy an iPhone 15 model and can take advantage of Precision Finding, need additional storage for downloaded media, or think one-handed use with the Double Tap gesture would be useful.
The Apple Watch Ultra 2 is very similar to the first-generation model, so most customers who are interested in buying an Ultra model may prefer to look for a discounted first-generation model. If the original device can be found for a substantially lower price, it remains a solid buy. The Ultra 2 is priced at $799, so if you are not interested in its new features and can find the original model for less than ~$650, it may be worth getting that instead.
Following the announcement of the iPhone 15 and iPhone 15 Pro at this week's "Wonderlust" event, carrier discounts and offers have quickly emerged for the latest generation of iPhone. In this article we're highlighting all of the best carrier deals you can expect ahead of pre-order day on Friday.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Remember that for all of the links and deals below, you won't be able to add the iPhone 15 to your cart and get the discounts until pre-orders go live at 5 a.m. Pacific Time on September 15. The smartphones will then launch on September 22.
Like years past, most of the carriers are all offering similar discounts. Apple even mentioned these sales during its keynote, stating it was working with multiple carriers to offer customers as much as $1,000 off the new iPhone 15 Pro Max.
AT&T
AT&T has the iPhone 15 and iPhone 15 Pro models at no cost when you trade in an eligible smartphone and put the new device on an unlimited data plan. All of AT&T's new deals are available for both new and existing customers.
You can get the iPhone 15 Plus for up to $830 off and the iPhone 15 Pro Max for up to $1,000 off, both with an eligible smartphone trade in on a qualifying installment agreement. There's also a $35 activation/upgrade fee that comes with the new smartphones.
For every AT&T offer, you'll receive the discounts in the form of bill credits. You'll get up to $1,000 in bill credits on iPhone 15 Pro and iPhone 15 Pro Max with a smartphone trade in value of $230 or more.
You'll get up to $830 in bill credits with a smartphone trade in value of $130 to $229. Additionally, you'll get up to $350 in bill credits with a smartphone trade in value of $35 to $129.
AT&T has Apple Watch deals, allowing customers to buy one and get another for $300 off without any trade in required.
Finally, AT&T is marking down the iPhone 14 family of smartphones to as low as $15/month for 14 and 14 Pro, and $20/month for 14 Pro Max. No trade in is required to get the deals on these previous generation devices, which also includes the ninth generation iPad.
Verizon
New and existing Verizon customers can get up to $1,000 off any iPhone 15 model with any iPhone trade-in, which means you can get the iPhone 15 and iPhone 15 Pro at no cost. Existing customers upgrading can get up to $830 off the new iPhone 15 lineup on Unlimited plans.
You can also get the Apple Watch Series 9 for less than $6/month or an Apple Watch Ultra 2 for $14/month when purchased alongside select iPhones with a qualified watch trade-in.
Similar to other carriers, T-Mobile has up to $1,000 off iPhone 15 and iPhone 15 Pro devices. The carrier said that this means you can get the iPhone 15 and iPhone 15 Pro at no cost.
You'll need to trade in an eligible smartphone on the Go5G Plus or Go5G Next cellular plans in order to get these discounts. T-Mobile also has a BOGO deal on the new iPhone 15, where you can get $700 off the second model after you purchase the first and add a line on an existing plan.
You can get up to $650 off any iPhone 15 series device on the Magenta MAX plan, $350 off on Go5G and Magenta, and $200 off on nearly all other T-Mobile plans.
Lastly, if you buy any new Apple Watch you can get $300 off a second model when adding a new watch line on an existing cellular plan.
Visible
Verizon-owned Visible has two unlimited plans on offer this season, starting at $25/month. When you join Visible and purchase a select smartphone, you'll also save up to $240 via monthly service credits.
This deal requires you to add a new line of service, purchase a new device on device payment or at full retail price, and purchase the $45/month Visible+ plan. You can also get the Apple Watch Series 9 and save $5/month for a year when added to a cellular plan.
Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.
Some of these products will likely be updated with USB-C in the future, such as the AirPods Max and the trio of Magic accessories for the Mac, while previous-generation products in the list like the older iPhones, iPad, and Apple Pencil will eventually be discontinued. Until then, the Lightning era of Apple is not completely over.
Have you ever been into an Apple Store to purchase something small, like a new iPhone case or Apple Watch band, but passed by that colorful iMac or pixel-perfect Studio Display along the way and just couldn't resist buying one?
For those spur-of-the-moment purchases, Apple today announced a new solution called Easy Pay Online Ordering that gives customers the option to have the products they purchase in store delivered to their home. Apple said its retail stores are also now able to sell out-of-stock items to customers that are delivered to their home at a later date.
This new option means that customers will no longer have to drag heavy, large-boxed products to their vehicle in the parking lot or on public transportation. Alternatively, ordering via Apple's online store remains an option to avoid this dilemma as well.
Apple's plans to offer Easy Pay Online Ordering were reported by Bloomberg's Mark Gurman in July, and the company officially announced the feature today.
