MacRumors

Though Apple's iOS market share numbers have fallen behind Android in the past year, the platform still leads for Black Friday shopping.

According to research from IBM Benchmark, iOS users spent an average of $127.92 per order on Black Friday, versus an average of $105.20 per order for Android users.

Further, purchases from iOS devices accounted for 18.1 percent of all online sales tracked, while Android only represented 3.5 percent.

The data comes from millions of sales from 800 different U.S. retail websites tracked in IBM's Holiday Benchmark Report.

Separately, a report from Branding Brand (via TechCrunch) found that iOS made up two-thirds of mobile site visits to 152 smartphone-optimized websites.

According Branding Brand, iOS sent 66.62% of mobile site visits on Black Friday, while Android sent just 32.97% of the 9.3 million total visits accounted for across the sample 152 smartphone-optimized websites. These visits produced 174,111 orders, with a $93.20 average order value – an increase of 22.08% in average order value over Black Friday 2012.

Black Friday kicks off the traditional beginning of the holiday shopping season, continuing today with Cyber Monday.

OS X 10.9 Mavericks continues to gain popularity, overtaking previous versions of OS X like Mountain Lion and Lion in November of 2013 according to the newest market share data from Net Applications (via The Next Web). First introduced on October 22, Mavericks is Apple's newest operating system and the first version of OS X to be released free to consumers.

During the month of November, Mavericks gained 1.58 percentage points, growing from 0.84 percent of total operating system market share to 2.42 percent, while other versions of OS X lost share. OS X 10.8 Mountain Lion dropped 1.48 percentage points to 1.85 percent, while OS X 10.7 Lion dropped 0.22 percentage points to 1.34 percentage points. OS X 10.6 Snow Leopard dropped 0.07 percentage points to 1.53 percent and OS X 10.5 dropped 0.01 percentage points to 0.32 percent.

Though Mavericks market share has continued to grow steadily since its release, overall OS X market share, at 7.56 percent, remains dwarfed by Windows market share, which is at 90.88 percent with Windows 7 being the most popular Windows operating system.

While Net Applications data shows Mavericks gaining ground over its predecessors, data from GoSquared suggests that though Mavericks usage has continued to rise over the course of the last month, it is still lagging behind OS X 10.8 and OS X 10.7. According to the data, Mavericks usage is at nearly 21 percent, compared to 31 percent for 10.8 and 24 percent for 10.7.

The difference between the two measurements is likely due to the number of visitors tracked and the different sites being monitored, but both data points suggest that Apple's strategy of delivering the update free to all users has worked favorably for the company, encouraging users to upgrade to the latest software.

The Monday after Black Friday has been dubbed Cyber Monday to reflect a large number of online purchases that takes place on that day. As a result, many retailers continue or begin online sales on Monday. Here's a selection of Apple-relevant Cyber Monday sales.

Accessories, iTunes Gift Cards and Software

- $100 iTunes Gift Card - $85 ($15 off)
- iOS Apps on Sale at AppShopper
- Mac Apps on Sale at AppShopper

- Zagg - iPhone/iPad accessory maker is offering 20%-50% site-wide including keyboard cases and portable power.
- Belkin - 30% off entire order with promo code: "CYBERMONDAY"
- Otterbox - 20% off all purchases over $35
- Lifeproof - 15% off all Lifeproof products with promo code: "E13122"
- ClamCase - $50 off all products with promo code: "Cyber50"

- Adobe Photoshop Elements 12 - $49.99 ($50 off)
- Adobe Photoshop Elements 12 & Premiere Elements 12 - $69.99 ($80 off)
- Quickbooks 2014 for Mac - $181.30 ($69.65 off)
- VMWare Fusion 6 - $38.99 ($21 off)

iPads

- iPad Air Wi-Fi - $20-$34 Off
- iPad Air Wi-Fi + Cellular - $20-$34 Off

MacBook Pros

BestBuy has two good deals for the 13" MacBook Pro today:

13" Retina MacBook Pro with 256GB - $1399 ($100 off)
13" Retina MacBook Pro with 512GB - $1599 ($200 off)

All Other Macs

MacMall continues to have modest discounts on all other Mac models:

Pricing and availability changes rapidly on Cyber Monday, so sales may not be current. Some links may be via our affiliate links which can financially benefit this site.

Tablets have proven to be the most popular consumer electronics item on buyers' early holiday shopping lists, with a new research note from Cantor Fitzgerald analyst Brian White citing numbers from the Consumer Electronics Association revealing that 39% of shoppers looking for consumer electronics over the Black Friday weekend were planning to purchase a tablet. Supporting that data, both Walmart and Target highlighted iPads as top sellers on Black Friday.

With Apple's new iPad Air and Retina iPad mini having hit the market in recent weeks, Apple is well-positioned to take advantage of the surge in tablet interest, although the company has been struggling hard to ramp up production on the Retina iPad mini to meet holiday shopping demand. White notes that supplies for Apple's retail stores continue to improve, although 64 GB and 128 GB cellular-capable variants remains in tight supply.

Based on our survey across 38 Apple Retail Stores in the U.S. market, all Wi-Fi only models for both the iPad mini with Retina Display and first-generation iPad mini are readily available. Regarding Wi-Fi + Cellular models for the iPad mini with Retina Display, 64GB and 128GB models have very limited stock, while 16GB models are plentiful. For example, 47% of the Apple Retail Stores that we surveyed sold out the iPad mini with Retina Display 128GB models and 42% sold out 64GB models, while only 29% sold out 32GB models and 3% sold out 16GB models.

The news comes ten days after Apple's retail stores began offering walk-in sales of Retina iPad Mini models, along with a report last week stating that supplies of the tablet are beginning to improve after Apple was reportedly struggling with display yields that limited production.

Overall, in-store availability of Retina iPad mini models has improved markedly for Apple's U.S. retail stores, although availability of Wi-Fi models remains much stronger than for cellular-capable models. Orders placed through Apple's online store are currently being quoted 5-10 business day shipping estimates for all models.

Research firm Kantar Worldpanel has released a new report (via TechCrunch) highlighting global smartphone sales over the August-October period, finding that Apple's market share in most regions is unsurprisingly now higher when compared to the months leading up to the release of the iPhone 5s and iPhone 5c. Apple's share is, however, lower when compared to the prior-year period with the iPhone 5 launch.

Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: “In almost all markets, the iPhone 5S and 5C releases have given iOS a significant bounce compared to the previous month. Generally, Apple’s share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected as shoppers tend to react more positively to ‘full’ releases than incremental improvements such as the 5S and 5C.

Apple's total market share in the U.S. hit 52.8% during October, with the report attributing the overall growth during the 12-week timeframe to the appeal of the cheaper iPhone 5c and noting that half of all iPhone 5c owners had switched from competiting brands:

“The cheaper 5C appeals to a broader audience than Apple usually attracts. In the US, the biggest demand for these mid-end models is coming from lower income households. Some 42% of iPhone 5C owners earn less than $49,000 compared with just 21% for iPhone 5S. iPhone 5C customers also tend to be slightly older at an average of 38 years compared to 34 years for the 5S. The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80% of 5S owners who upgraded from a previous iPhone model.”

While the iPhone continues to enjoy strong market share in the U.S., it also continues to face challenges in mainland Europe and China, where Android's market share is around 70% or even higher in many countries. Apple has, however, had more success in Japan, where the addition of NTT DoCoMo as a carrier partner helped the iPhone garner 76% of the market in October and 61.1% for the broader August-October period.

Dell has posted details of a new 24-inch monitor sporting a 3840x2160 "4K" Ultra HD resolution at 185 pixels per inch on its website (via Anandtech), suggesting the company may soon be selling 4K monitors to its consumer and business customers. No pricing or release date information, however, was included in the listing.

The development could provide insight into future Apple 4K monitor offerings as the two companies have historically used the same supplier for their display panels.

From Dell's listing:

See more of everything — down to the smallest detail

Whether it’s video editing, CGI animation or application and game development, the Dell UltraSharp 24 Monitor – UP2414Q gives you an up-close-and-personal view.

- Our highest pixel density sharpens the tiniest details in videos and images for stunning results.
- Ultra HD 3840 x 2160 packs in four times the resolution of Full HD.
- Get a clear and consistent view with an ultrawide 178°/178° viewing angle.

Diagonally Viewable Size: 60.47 cm 23.8" (23.8-inch wide viewable image size)
Aspect Ratio: Widescreen (16:9)
Panel Type, Surface: In-plane switching, anti glare with hard coat 3H
Optimal resolution: 3840 x 2160 at 60 Hz (DP1.2*)
3840 x 2160 at 30 Hz HDMI
Contrast Ratio: 1000: 1 (typical) 2 Million:1 (Max) (Dynamic Contrast Ratio)
Brightness: 350 cd/m2 (typical)
Response Time: 8 ms (gray to gray)
Viewing Angle: (178° vertical / 178° horizontal)
Color Support: Color Gamut (typical): Adobe RGB 99%, sRGB 100%
1.07 Billion colors (8 Bits +AFRC)
Pixel Pitch: 0.137 mm
Pixel Per Inch (PPI): 185
Backlight Technology: LED
Display Type: Widescreen Flat Panel Display
Display Screen Coating: Antiglare with hard-coating 3H

It is unknown if Apple would use the same 16:9 3840 x 2160 panels for a 4K display, as some have suggested that the company may prefer to push Thunderbolt 2 to its limit and support the wider 4096 x 2160 "Cinema 4K" standard given that the display will undoubtedly be targeted at professionals, many of whom in the film industry will be working with content using that resolution standard adopted for film production.

With the new Mac Pro, expected sometime this month, supporting up to three 4K displays simultaneously, there had been hopes that Apple would release updated Thunderbolt displays with 4K displays in the near future. Though these new 4K display panels have been announced from a number of potential suppliers, we have heard no firm details about new Thunderbolt displays from Apple.

Update: Dell has now officially announced the UP2414Q display, which launches in the Americas today for $1399 and will be available worldwide on December 16. A 32-inch UP3214Q model is also available for $3499 and a 28-inch model priced at under $1000 will follow in early 2014.

Nearly 20 months after the launch of FileMaker Pro 12 by Apple subsidiary FileMaker, Apple appears to have prematurely revealed the upcoming debut of the next-generation database software, FileMaker Pro 13, with new entries in its online stores in several countries. Several versions of FileMaker Pro 12 are also shown as discontinued in those stores, while the new versions are listed as shipping "within 24 hours" despite no official announcement of their launch having been made yet.

Screenshots accompanying the new listings show a new "Share" button in the toolbar, as well as an iOS 7-styled makeover for the FileMaker Go apps for iPhone and iPad. The listings otherwise appear to primarily be placeholders for the time being, using the same box art as their predecessors with the exception of replacing "12" with "13". Product descriptions are also fairly generic, lacking any discussion of new features or other details on the upcoming software.

FileMaker Pro 13 versions currently showing in Apple's UK online store include:

- FileMaker Pro 13 for iPad, iPhone, Mac, PC and web (£286.95)
- FileMaker Pro 13 for Non-Profit and Education (£199.95)

- FileMaker Pro 13 Advanced for iPad, iPhone, Mac, PC and web (£454.95)
- FileMaker Pro 13 Advanced for Non-Profit and Education (£272.95)

New versions of FileMaker Server are not currently listed in Apple's stores.

In addition to FileMaker Pro, FileMaker had previously offered a series of consumer-focused Mac and iOS database apps under the Bento name, but that line was discontinued several months ago.

Update: Apple has removed the FileMaker Pro 13 listings from its online stores.

(Thanks, John!)

Apple, not known for its partnerships with third-parties, is once again recognizing December 1st as World AIDS Day at Apple Retail Stores and on its website. Apple has also done something similar for the past two years.

Some stores, including several locations in the United Kingdom and the United States, are expected to color their Apple logos red for the occasion. A MacRumors reader sent in two images from the Regent Street store in London noting that the coloring process has already taken place in preparation for the store's opening today, as it is already December 1st in the UK.

Every day, 900 babies are born with HIV. (RED) works with companies like Apple to fight for an AIDS‑free generation by creating (PRODUCT)RED merchandise. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programmes in Africa. Since its introduction, (PRODUCT)RED has generated more than $215 million for the Global Fund — more than $65 million from Apple alone. You can help make an impact by purchasing a (PRODUCT)RED iPod or (PRODUCT)RED accessories for iPhone and iPad.

Apple sells a number of PRODUCT (RED) items where a percentage of the profits are donated to the Global Fund to fight AIDS in Africa. There are (RED) versions of the iPod shuffle, iPod nano, iPod touch, the iPad Air and iPad mini Smart Covers, the iPad Air Smart Case, the iPhone 4S Bumper, and the iPhone 5s case.

The move follows a special charity auction by Sotheby's to benefit Product (RED) last week, which involving the auctioning off of one-of-a-kind products designed by Jony Ive and Designer Marc Newson. Items included a red Mac Pro, a pair of solid gold Apple EarPods, a special edition Leica camera and a one-of-a-kind aluminum desk. In total, all of products auctioned off at the special event raised nearly $13 million.

Apple has also raised more than $65 million for Product (RED) since 2006.

Thanks, Lee!

Note: Due to the potentially controversial nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

With Black Friday well under way, many of the best deals have already sold out, or were only available in-store only. Here's a list of what's still available online.

Apple Store

Apple's online Black Friday sale continues until tonight with gift cards ranging from $50-$150 depending on model.

Apple's Black Friday sale is over.

iTunes Gift Cards, Accessories and Mac Software

- $100 iTunes Gift Card - $85 ($15 off)
- Apple TV - $85 ($15 off)

- Adobe Photoshop Elements 12 - $49.99 ($50 off)
- Adobe Photoshop Elements 12 & Premiere Elements 12 - $69.99 ($80 off)
- Quickbooks 2014 for Mac - $181.30 ($68.65 off)
- Microsoft Office 2011 Mac - $99.99 ($40 off)
- VMWare Fusion 6 - $38.88 ($21 off)

iPad Air

iPads were quick to sell out from various locations. BestBuy is sold out online for many products, but they still offer $50-$70 discounted prices for iPad Airs for online order with the option for in-store pickup.

MacMall now offers lower discounted prices on the iPad Air, though you may have to call them directly to reserve it at that price.

- iPad Air Wi-Fi - $20-$34 Off
- iPad Air Wi-Fi + Cellular - $20-$34 Off

BHPhotoVideo also has similar discounts for iPad Airs.

MacBook Air, MacBook Pro, iMac

The deepest Mac discounts from BestBuy sold out quickly. But some still remain:

- 15" Retina MacBook Pros - $150 off
- 21.5" iMac - $200 off

MacMall's Black Friday Mac sales continues with online availability:

iOS App Discounts

iOS developers are discounting their apps as well with prices tracked in real-time on AppShopper.

Pricing and availability changes rapidly on Black Friday, so sales may not be current. Some links may be via our affiliate links which can financially benefit this site.

Apple's online stores for the United States and Canada have just come back online for Black Friday's one-day shopping event, and, like its stores in Australia and New Zealand, the company is using bonus gift cards rather than discounts as customer incentives.

Apple's European stores saw a more traditional discounted pricing scheme, with prices reduced on products directly, rather than offering a gift card promotion.

Gift cards are offered with the purchase of the following items in the U.S.:

- iPad Air: $75 gift card
- iPad mini: $50 gift card on non-Retina models, no gift card on Retina models
- iPad 2: $50 gift card
- iPod touch: $50 gift card
- iPod nano: $25 gift card
- MacBook Air: $150 gift card
- MacBook Pro: $150 gift card for both Retina and non-Retina models
- iMac: $150 gift card
- Apple TV: $25 gift card
- AirPort Extreme and Time Capsule: $50 gift card

- Various accessories: Gift card amounts vary, including $50 for the Nest Thermostat, $25 for the Anki DRIVE Starter Kit, $25 for the Nike+ FuelBand, and $25 for the Automatic Smart Driving Assistant.

The discounts should run through the day today both on Apple's online store and in its retail outlets across North America.

Deals from third-party retailers may be even better than Apple's pricing for some customers, and we've summarized some of the best Mac and iPad deals over the past several days. We are also keeping track of deals on Apple products, accessories, software, and more in our Black Friday roundup.

Apple's online stores for a number of European countries have just come back online for Black Friday's one-day shopping event, and unlike in Australia and New Zealand where the company is using bonus gift cards rather than discounts as customer incentives, Apple's European stores are seeing the more traditional discounted pricing scheme.

Apple is expected to be using the gift card offer in the United States, and it is unclear why the company's European stores have stuck with discounts rather than moving to the new gift card scheme.

Examples of discounts include the following items (prices from UK store):

- iPad Air: Save £31-61
- iPad mini: Save £15 on non-Retina models, no discount on Retina models
- iPad 2: Save £25
- iPod touch: Save £25
- iPod nano: Save £11
- MacBook Air: Save £81
- MacBook Pro: Save £81 on both Retina and non-Retina models
- iMac: Save £81
- Apple TV: Save £15
- AirPort Extreme: Save £15
- AirPort Time Capsule: Save £25
- Various accessories: Discounts vary

Sales in Apple's U.S. and Canadian stores should begin at midnight Pacific Time.

Deals from third-party retailers may be even better than Apple's pricing for some customers, and we've summarized some of the best Mac and iPad deals over the past several days. We are also keeping track of deals on Apple products, accessories, software, and more in our Black Friday roundup.

Apple's online stores for several countries including Australia and New Zealand have launched their Black Friday one-day shopping events, also giving an idea of what promotions will be like as the event launches in a number of other countries over the coming hours.

As rumored, Apple is offering offering gift cards with purchases rather than direct discounts on most items. While many customers would prefer discounts over free gift cards, others may appreciate that the gift card offers typically represent better deals than seen with discounts in past years.

Gift cards are available with the purchase of the following items (prices from Australian store):

- iPad Air: A$ 75 gift card
- iPad mini: A$ 50 gift card on non-Retina models, no gift card on Retina models
- iPad 2: A$ 50 gift card
- iPod touch: A$ 50 gift card
- iPod nano: A$ 25 gift card
- MacBook Air: A$ 150 gift card
- MacBook Pro: A$ 150 gift card for both Retina and non-Retina models
- iMac: A$ 150 gift card
- Apple TV: A$ 25 gift card
- AirPort Extreme and Time Capsule: A$ 50 gift card
- Various accessories: Gift card amounts vary

Gift card amounts for customers in the U.S. and other countries should be similar and cover the same products. Sales in Apple's U.S. store should begin at midnight Pacific Time.

Some third-party retailers such as MacMall may be offering even better deals than Apple, particularly when sales tax difference and discounts vs. gift cards are taken into account, and we've put together several overviews of deals for Macs and iPads. Additional deals are summarized in our Black Friday roundup.

U.S. District Judge Lucy Koh has dismissed a privacy lawsuit against Apple alleging that the company was collecting location data through iPhones and iPads even when the devices' geo-location data was turned off, reports Reuters. Koh found that the plaintiffs had not adequately shown that they relied on Apple's alleged misrepresentations, writing in her ruling:

Plaintiffs must be able to provide some evidence that they saw one or more of Apple's alleged misrepresentations, that they actually relied on those misrepresentations, and that they were harmed thereby.

The plaintiffs alleged that Apple was collecting location data in violation of its own privacy policy and also claimed Apple lured them into spending more money on their devices than they would have if they had known about the sort of data that Apple had been collecting.

The case is one part of a nationwide litigation that combines 19 related lawsuits. This specific lawsuit was first filed in 2011 and was one of the first of many lawsuits against Apple and other tech companies regarding location data and privacy.

Concerns regarding location data have have ramped up in recent months following news of a U.S. government program called PRISM allowing the National Security Agency direct access to user data on corporate servers from Internet companies like Apple, Google, Yahoo, Microsoft, Facebook and more. Since then, Apple and other companies have reiterated statements on customer privacy.