MacRumors

Tim Cook has held the reins at Apple for over a year now, and this evening, he gave his first official television interview with Brian Williams on NBC's Rock Center, where he spoke about his role as CEO after Steve Jobs, lamented about the Maps debacle, and revealed a few hints about what's to come for Apple in the future. The full video is embedded below.

The first part of the interview focused on his first year as CEO, and what it was like to follow in the footsteps of former Apple CEO Steve Jobs. Cook was humble and personable as he explained that Jobs taught him to "just do what's right."

When asked about Apple's Maps application, which has faced significant criticism and resulted in the restructuring of the company, Cook told Williams that Apple "screwed up," and is "putting the weight of the company behind correcting it."

We love our customers. And we’ll fight to defend them with anyone. Is it thermonuclear war? The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

In one interesting section of the interview, Williams asked Cook if Apple would last, and how the company would avoid becoming like Sony, popular in the 80's and 90's before fading into the background. Cook reiterated Apple's drive to focus on a small number of products.

We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives. I think some companies — maybe even the one that you mention, maybe they decided that they could do everything. We have to make sure, at Apple, that we stay true to focus, laser focus — we know we can only do great things a few times, only on a few products.

The juiciest details of the exchange between Williams and Cook, which were leaked in teasers earlier this afternoon, came in the second part of the interview, where Williams focused on the Apple television, the death of Steve Jobs, and the U.S. production of Apple products.

It’s a market that we see, that has been left behind. You know, I used to watch “The Jetsons” as a kid. I love "The Jetsons." We’re living “The Jetsons” with this. It’s an area of intense interest. I can’t say more than that. But …

He also went into more detail about Apple's plans to bring production back to the United States, confirming that next year, one of the Mac lines will be produced in the United States.

You know, this iPhone, as a matter of fact, the engine in here is made in America. And not only are the engines in here made in America, but engines are made in America and are exported. The glass on this phone is made in Kentucky. And so we’ve been working for years on doing more and more in the United States. Next year, we will do one of our existing Mac lines in the United States.

Williams ended the interview trying to get a few more tidbits on Apple's plans for the future, but this is all Cook had to say:

Our whole role in life is to give you something you didn’t know you wanted. And then once you get it, you can’t imagine your life without it. And you can count on Apple doing that.

As part of its teaser for tonight's Rock Center interview with Apple CEO Tim Cook, NBC has released a clip with Cook talking about the virtual keyboard built into the iPhone and the iPad. He suggests that Brian Williams should stick with it and trust the autocorrect feature in iOS.

Cook says that he does spend time on the Mac but spends 80% of his time on the iPad. "And of course" Cook says, "I have [my iPhone] with me all the time."

Just as it announces that it will begin offering Apple products, presumably including the iPhone and iPad, next year, T-Mobile USA has also revealed that it will be restructuring the way it sells to customers by eliminating device subsidies and focusing on lower monthly plan costs. The plans were announced at Deutsche Telekom's annual investor conference today and noted by Fierce Wireless.

Currently T-Mobile offers Classic plans that subsidize the device and require a two-year contract and Value plans that let customers pay the full cost of their smartphones or pay it off in monthly installments in exchange for lower monthly plan rates. Legere said that in 2013 T-Mobile will eliminate its Classic rate plans that include device subsidies and instead only offer Value plans to customers.

Under one example for "the most iconic device in the world", Legere noted that customers might pay $99 upfront and then $15-$20 per month for 20 months on top of their monthly plan in order to pay off the full cost of the device. With the customer being responsible for the full cost of the device, T-Mobile can offer lower base plan pricing.

Legere did not provide specifics on the company's plans to offer Apple products, which was announced earlier today. However, he did say that when the company launches Apple's products, it will be dramatically different. He also said that T-Mobile had not made a volume commitment to purchase Apple products on size of what Sprint Nextel has committed to "or anything close to it." Sprint last year inked a four-year, $15.5 billion deal to sell the iPhone.

T-Mobile will become the last of the four major U.S. carriers to offer the iPhone, joining AT&T, Verizon, Sprint and a host of smaller carriers that have partnered with Apple on the device.

Apple has launched the newest version of its annual “12 Days of Christmas” holiday app for European and Canadian iTunes users. The free app, which is available for the iPhone, the iPod touch, and the iPad, provides free content each day from December 26 to January 8.

You and your friends can download a fantastic selection of songs, music videos, apps, books and TV episodes for free. Each download will only be available for 24 hours. Get our 12 Days of Christmas app to make sure you don’t miss out.

Don’t have an iPhone, iPad, or iPod touch? Don’t worry. Come back December 26 to download gifts from your computer.

Apple's 12 Days of Christmas has been a long running tradition in Europe, and has existed in a modified form in Canada for several years, but the Canadian program has now been folded into the main app. Unfortunately, due to regional licensing restrictions, Apple is unable to offer the same promotion in the United States.

Last year, gifts included episodes of The Big Bang Theory and Mad Men, music videos and songs from Kings of Leon, and games like Diner Dash and Fishing Kings.

The 12 Days of Christmas app can be downloaded for free in the Canadian and U.K. App Stores, as well as those for a number of other European countries.

In line with analyst speculation from last week, Engadget reports that Deutsche Telekom CEO Rene Obermann has just announced at his company's analyst day event that T-Mobile USA will begin selling Apple products in 2013.

The announcement was posted --nearly as an afterthought, oddly enough -- as part of a press release in which Deutsche Telekom spelled out its financial plans through 2015. While the two companies have not explicitly given specifics on which Apple devices we can expect to see in a retail store near you, the timing of the launch will likely correspond with the fourth-largest carrier's LTE launch in 2013.

T-Mobile is currently the only one of the four major U.S. carriers to not offer the iPhone, due at least in part to longstanding incompatibilities between Apple's hardware and the spectrum used by T-Mobile for its fastest data networks. The carrier has, however, been working hard to refarm its spectrum to add compatibility for frequencies supported by the iPhone, and it previously stated that it would be ready for the iPhone by the end of 2012. T-Mobile USA will also be rolling out LTE service for its customers in 2013.

Update: Deutsche Telekom's press release is now available.

The higher investment volume is to be used to roll out the broadband infrastructure in Germany and the United States in particular. In the mobile communications network, this will be done using the state-of-the-art technology LTE. Around EUR 6 billion is earmarked for rolling out the broadband infrastructure in the German fixed network with optical fiber and vectoring between 2013 and 2020. In addition, T-Mobile USA has entered into an agreement with Apple to bring products to market together in 2013.

No further details on exactly which products are included in the deal are available yet, but presumably both the iPhone and iPad will be coming to T-Mobile.

Update 2: Apple has also confirmed to The Loop that it has struck a deal with T-Mobile.

Just as Apple CEO Tim Cook has revealed that Apple will be bringing some Mac production back to the United States next year, Bloomberg reports that Apple's manufacturing partner Foxconn is seeking to expand into the country.

“We are looking at doing more manufacturing in the U.S. because, in general, customers want more to be done there,” Louis Woo, a Foxconn spokesman, said in a phone interview. He declined to comment on individual clients or specific plans. [...]

“Supply chain is one of the big challenges for U.S. expansion,” Woo said. “In addition, any manufacturing we take back to the U.S. needs to leverage high-value engineering talent there in comparison to the low-cost labor of China.”

Neither Apple nor Foxconn has confirmed that the two companies will be working together on U.S. Mac production, but Cook noted that Apple's $100 million investment in domestic production would involve "working with people".

The moves by Apple and Foxconn to bring production to the United States demonstrate an evolution of the thinking held by Apple until very recently, which comes from a perspective that the U.S. labor force and supply chain simply aren't set up to handle the kind of nimble consumer electronics mass production available in China.

For Mr. Cook, the focus on Asia “came down to two things,” said one former high-ranking Apple executive. Factories in Asia “can scale up and down faster” and “Asian supply chains have surpassed what’s in the U.S.” The result is that “we can’t compete at this point,” the executive said. [...]

“The entire supply chain is in China now,” said another former high-ranking Apple executive. “You need a thousand rubber gaskets? That’s the factory next door. You need a million screws? That factory is a block away. You need that screw made a little bit different? It will take three hours.”

With Cook's announcement regarding domestic Mac production for 2013, the company is clearly testing the waters, perhaps with a low volume product like the Mac Pro, but the company faces major challenges if it wishes to bring operations on the scale of iPhone production to the United States.

In his lengthy interview with Bloomberg Businessweek, Apple CEO Tim Cook discusses the recent management shakeup that saw iOS chief Scott Forstall relieved of his duties and retail boss John Browett out of a job just months after arriving at Apple. In line with comments in the press release announcing the changes, Cook elaborates on his belief in high levels of collaboration and that executive changes were needed in order to take that effort to the next level.

So the changes—it’s not a matter of going from no collaboration to collaboration. We have an enormous level of collaboration in Apple, but it’s a matter of taking it to another level. You look at what we are great at. There are many things. But the one thing we do, which I think no one else does, is integrate hardware, software, and services in such a way that most consumers begin to not differentiate anymore. They just care that the experience is fantastic.

So how do we keep doing that and keep taking it to an even higher level? You have to be an A-plus at collaboration. And so the changes that we made get us to a whole new level of collaboration.

Cook goes on to highlight Eddy Cue's expertise in services, Jony Ive's design skills, Bob Mansfield's experience with silicon and wireless, and Craig Federighi's history of overseeing the underpinnings of both OS X and iOS. Cook is careful to note, however, that this increased collaboration is not working toward a merger of iOS and OS X as some have speculated.

We don’t subscribe to the vision that the OS for iPhones and iPads should be the same as Mac. As you know, iOS and Mac OS are built on the same base. And Craig has always managed the common elements. And so this is a logical extension. Customers want iOS and Mac OS X to work together seamlessly, not to be the same, but to work together seamlessly.

Forstall had been seen as a polarizing figure at Apple, wearing his ambition on his sleeve while some said that he was quick to take credit for accomplishments but deflecting blame for missteps. Forstall reportedly also refused to sign an open letter from Cook apologizing for shortcomings in Apple's new Maps app for iOS 6, sealing his fate.

As part of its teaser for tonight's Rock Center interview with Apple CEO Tim Cook, NBC points quotes Cook as hinting that Apple is indeed focused very seriously on redefining television.

What’s next for Apple? Did Cook leave us with a clue?

“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook told Williams. “It’s an area of intense interest. I can’t say more than that.”

Cook's hint comes as Apple has reportedly been struggling to reach content deals that would allow it to create the revolutionary television experience it is looking for. Talks are said to be ongoing, but launches for any new Apple television products, which could include a set-top box or an Internet-connected television set, are said to not be imminent.

NBC reports that Apple CEO Tim Cook will announce during an interview airing on Rock Center tonight that the company is bringing some Mac production back to the United States.

In an exclusive interview with Brian Williams airing tonight at 10pm/9c on NBC’s “Rock Center,” Apple CEO Tim Cook announced one of the existing Mac lines will be manufactured exclusively in the United States next year. Mac fans will have to wait to see which Mac line it will be because Apple, widely known for its secrecy, left it vague. Cook's announcement may or may not confirm recent rumors in the blogosphere sparked by iMacs inscribed in the back with “Assembled in USA.”

“We’ve been working for years on doing more and more in the United States,” Cook told Williams.

It’s not known well that the engine for the iPhone and iPad is made in the U.S., and many of these are also exported—the engine, the processor. The glass is made in Kentucky. And next year we are going to bring some production to the U.S. on the Mac. We’ve been working on this for a long time, and we were getting closer to it. It will happen in 2013. We’re really proud of it. We could have quickly maybe done just assembly, but it’s broader because we wanted to do something more substantial. So we’ll literally invest over $100 million. This doesn’t mean that Apple will do it ourselves, but we’ll be working with people, and we’ll be investing our money.

Cook also addresses several of the challenges Apple faces in bringing production back to the United States, pointing out once again that the educational system is not producing the expertise needed for major manufacturing in consumer electronics, but he hopes that Apple's effort can help spur progress in that area.