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iPad Drove 'Quantum Leap' in Apple Retail Store Traffic as Annual Visits Approach 400 Million

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Following yesterday's release of Apple's 10-K annual report, which we shared some numbers from, Asymco analyst Horace Dediu has now taken a closer look at some of the other retail store performance numbers. Dediu notes that Apple reported a total of 395 million visits to the company's retail locations in fiscal 2013, an increase of 23 million visitors from 2012. The analyst also shows that, with the exception of some seasonal spikes, visitors per store per quarter has remained fairly steady at 240,000 since mid-2010, compared to just 160,000 visitors per store per quarter from 2007 to 2010.

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In examining potential factors driving this "quantum leap" in visitors to Apple's retail stores occurring in mid-2010, Dediu determined that the launch of the iPad could be the main reason:

That leaves product. Here we have a clear suspect. The iPad launched exactly at the point in time when the visitor count leaped. In my opinion this is the best explanation.

Let’s remember also the comment from Ron Johnson at the time of the iPad launch. He said that it was as if the stores were designed for a product like the iPad. In other words, the iPad is something that needs to be discovered with a retail experience. You can sense this when you visit the stores and the placement of the iPads within.

As Business Insider points out, Dediu also notes that the average spending per visitor in an Apple retail store has remained steady for the past several years at around $50, up from the $40 spent on average before the product launched:

Next, Dediu explains that the traffic to each store depends in part on the size of the store and the "flow" of people through the store. The store renovations that Apple recently announced, Dediu says, will be geared toward improving these. Dediu also pointed out that the average spending per visitor in the stores is very steady — "around $50 since the iPad launched, $40 prior."

Apple reported during its fourth quarter earnings call this week that its retail stores made $4.5 billion in revenue in Q4 2013, with 30 new stores coming in fiscal 2014. Two-thirds of those new stores will be located outside of the United States, and Apple plans to remodel an additional 20 stores over the course of the year.

Tag: Apple Store
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Pocket God: Ooga Jump Launches for iOS Devices

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Pocket God developer Bolt Creative has released Pocket God: Ooga Jump for iOS devices, a game based on an "easter egg" character and gameplay from the popular iOS title Doodle Jump. The game has players take controller of a pygmy named Ooga as the character attempts to collect gems through various platforms while bouncing upward. Mini games also appear during gameplay, and the user may also spend gems collected in the game to apply artifacts and boosts to Ooga.

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See how many Oogles you can climb as you're grabbing gems, reaching level objectives and acquiring collectibles for your shelf. If you are signed up with Game Center, an in-game leaderboard will show off your high scores and help you keep an eye on your friends' scores. You also see your friends' score markers on wooden signs as you play the game. As you pass their score, Slam Bounce the sign and break it to find a hidden gem. The more Game Center friends you have, the more gems you can collect as you play! You can also challenge them to Oogle-height competitions!


Our sister site TouchArcade has also posted a video first look at the game, and came away impressed by the innovation in the gameplay despite the nature of the game's tried-and-true foundation. Pocket God: Ooga Jump is an $0.99 app for iOS devices, and can be downloaded through the App Store. [Direct Link]

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