MacRumors

First announced last week, Facebook's new news creation and curation tool, Paper, is now available for download in the United States.

Paper is a news reader that obtains content from a user's Facebook News Feed and from well-known online news sites and publications. Like competing apps such as Flipboard and Zite, Paper features a magazine-style layout with individual section categories for content.

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Your Paper is made of stories and themed sections, so you can follow your favorite interests. The first section in Paper is your Facebook News Feed, where you'll enjoy inspiring new designs for photos, videos, and longer written posts. You can customize Paper with a choice of more than a dozen other sections about various themes and topics—from photography and sports to food, science and design. Each section includes a rich mix of content from emerging voices and well-known publications.

Designed to replace the traditional Facebook News Feed, stories within Paper are card-based and can be flipped through by swiping. Content like status updates from friends appears alongside news stories and photos in a simple layout aimed at enhancing readability.

Though newly introduced, Facebook's Paper app shares its name with the popular Paper sketching app from FiftyThree, which has been available in the App Store since 2012.

Earlier today, FiftyThree published an open letter on its website, noting its surprise with Facebook's naming choice. The company asks Facebook to stop using its brand name and to "build a brand name of their own." According to FiftyThree co-founder Georg Petschnigg, who spoke to The New York Times, Facebook has thus far opted to continue with the app launch.

"We have, in writing, asked Facebook to refrain from using the name," Mr. Petschnigg said. "But their response was that they apologized for not letting us know sooner, but as it stands, they are continuing with their launch."

"Paper by FiftyThree" is trademarked in the United States and in several additional countries, which could lead to a legal standoff between FiftyThree and Facebook in the future.

Paper by Facebook can be downloaded from the App Store for free. [Direct Link]

A sketchy new report [PDF] from analysts at KDB Daewoo Securities Research shared by OLED-Display.net (via BGR) claims to have full details on Apple's iPhone 6, but there are several issues with the claims that call the entire report into question.

According to the report, the iPhone 6 will be available in two sizes, one with a 4.7-4.8 inch display and a second at 5.5 inches. These displays are said to run at 1920x1080 (440 ppi) and 2272x1280 (510 ppi) respectively, using indium gallium zinc oxide (IGZO) technology rather than the low-temperature polysilicon (LTPS) technology used in current iPhones.

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While the claimed display sizes are in line with circulating rumors, the claim of IGZO over LTPS raises some doubt given that LTPS offers better electron mobility and thus greater efficiency than IGZO. IGZO is starting to gain popularity in larger devices such as tablets due to technical limitations with creating LTPS displays at those sizes, but LTPS remains the preferred technology for many high-end smartphones. Still, it is possible that larger displays at higher pixel density for the iPhone 6 could spur Apple to change its display technology.

Other claims in the report include a bump in RAM to 2 GB alongside a new A8 chip, a new 128 GB storage option at the high end, and an upgraded 3.2-megapixel front camera. In line with a previous claim, the analysts predict that the rear camera will remain at 8 megapixels, although it could gain other improvements.

Another questionable claim of the report comes with regard to the device's operating system, with the analysts pegging the device as running iOS 7.2. Each new iPhone model has been accompanied by a major iOS update, and so the iPhone 6 would be expected to run iOS 8 at launch. iOS 8 has been observed in web logs and other sources, but there has been no evidence yet of Apple working on an iOS 7.2.

Finally, the report gives a fairly wide launch window of the second or third quarter of this year. iPhone launches have come at the tail end of the third quarter or even early in the fourth quarter over the past several years, with repeated rumors of Apple possibly returning to the mid-year launch window used for early models failing to come to fruition.

Related Forum: iPhone

Indie developer Dong Nguyen has achieved an App Store first -- he has three apps in Apple's Top Free Apps list including the viral hit Flappy Bird [Direct Link], the now #2 Super Ball Juggling [Direct Link] and the #8 Shuriken Block [Direct Link]. Dong is unable to explain his recent success, chalking it up to luck and not any particular effort on his part. As a result, it likely wasn't Dong's activity but the power of the social Internet that propelled his games to the upper echelon of the App Store.

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Dong notes in an interview with Elaine Heney of Chocolate Lab Apps (via TechCrunch) that he did zero promotion for Flappy Bird and claims he doesn't even own the social network accounts for the app.

"I didn’t use any promotion methods. All accounts on Twitter, Facebook and Instagram about Flappy Bird are not mine. The popularity could be my luck."

What Heney did notice about Flappy Birds was a viral campaign to write the best review for the game. As a result of this challenge, the app now has over 47,000 reviews and almost a half a million ratings. These statistics put Flappy Bird on par with powerhouse apps like Evernote and Gmail.

Flappy Bird launched in May 2013 and only recently topped the iOS App Store charts. The app challenges players to keep a flying bird from running into pipes by tapping the screen. Its 8-bit graphics give the appearance of simplicity, but it is a deceptively difficult game that is so hard to master that most people score in the single digits and brag about their failure. Dong's other two hits are equally basic and are likely receiving attention due to the popularity of Flappy Bird.

On January 24, Apple commemorated the 30th anniversary of the Mac with a "Happy birthday, Mac" promotion on its website, 30th anniversary t-shirts for its employees, and executive interviews with both ABC News and Macworld. Just ten days later, the company now has released an anniversary video, recorded on the anniversary using iPhones and edited on Macs, that shows how the the promise of the Mac has been fulfilled by putting "technology in the hands of the people."


Produced by Apple's longtime ad agency TBWA\Chiat\Day headed by Lee Clow, the "1.24.14" video includes footage from 10 countries spanning 5 continents. The video was directed by Jake Scott, son of filmmaker Ridley Scott, who was behind Apple's iconic "1984" ad, and showcases current generation Apple products being used in fashion design, musical performances and more.

On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.

From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.

Apple was rumored to be working on a Super Bowl commercial, but the company instead partnered with U2 and Bank of America in a new (Product) RED promotion announced in an advertisement broadcast during the game. For every free iTunes download of U2's new single "Invisible" [iTunes Store], Bank of America will donate $1 to (Product) RED's fight against AIDS. The promotion will end 11:59 PM EST on February 3.

Update: Apple has posted a second video giving a behind-the-scenes look at the filming of the "1.24.14" ad.

During yesterday's Super Bowl broadcast, a new ad featuring rock group U2 announced that Bank of America would donate $1 to (Product) RED's fight against AIDS for every free iTunes download of the band's new single "Invisible" [Direct Link]. The promotion will be active until 11:59 PM EST on February 3.


Product (RED) was co-founded by U2 lead signer Bono and activist Bobby Shriver in 2006, with Apple raising more than $65 million for the charity since then through special products. Last year, one-of-a-kind products designed by Apple's senior vice president of design Jony Ive and designer Marc Newson were sold off at Sotheby's charity auction to benefit Product (RED), which raised over $13 million.

(Product) RED is also affiliated with several other companies in addition to Apple, including American Express, Nike, and Starbucks, raising more than $200 million to date.

Apple is exploring a variety of different charging methods for its upcoming "iWatch" smart watch project, according to a report from The New York Times. At the top of the list for Apple appears to be induction charging, allowing users to recharge their watches wirelessly.

For its wristwatch, Apple has been testing a method to charge the battery wirelessly with magnetic induction, according to a person briefed on the product. A similar technology is already used in some Nokia smartphones — when a phone is placed on a charging plate, an electrical current creates a magnetic field, which creates voltage that powers the phone.

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Apple's sixth-generation iPod nano with one of several included watch faces

Other options for Apple include solar and movement-based charging, although it appears those ideas may still be several years from becoming practical. The report also reiterates the newspaper's claim from last year that the iWatch will feature a curved glass display.

Apple has also experimented with new power-charging methods for a potential smartwatch, people close to the efforts said, though such experiments are years from becoming a reality. The watch is expected to have a curved glass screen, and one idea is to add a solar-charging layer to that screen, which would give power to the device in daylight, they said.

Another experiment at Apple has involved charging the battery through movement, a method that is already used in many modern watches. A person’s arm swinging could operate a tiny charging station that generates and pushes power to the device while walking, according to a patent filed by Apple in 2009.

The report notes that with battery technology improving relatively slowly, Apple has focused on improving power efficiency of various components in its devices, as seen with the latest generation of the MacBook Air.

iPod creator and Nest co-founder Tony Fadell is also quoted as confirming that Apple had explored solar charging for the iPhone and iPod for a number of years, but the technology proved infeasible due to users storing the devices in pockets and other dark places for extended periods of time.

For the iWatch, Apple has been working on flexible new battery designs and looking at new charging technologies, but battery life has reportedly continued to be one of the sticking points for Apple as it seeks to create a powerful smart watch capable of lasting several days between charges.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Following his visit to Ireland on Friday, Apple CEO Tim Cook has been spotted in the United Arab Emirates this weekend, as highlighted by tbreak media. Cook posed for photos at Apple reseller Virgin Megastore at the Al Wahdi Mall in Abu Dhabi yesterday, while several photos from today place him in Dubai at the massive Dubai Mall.

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The reason for Cook's visit is unknown, but Apple users in the region are unsurprisingly speculating that he may be meeting with relevant parties about the possibility of an Apple retail store. MacRumors received an unconfirmed tip last year claiming that Apple was making plans to open a major store at The Galleria in Sowwah Square in Abu Dhabi, a luxury mall that opened late last year, but no additional reports of such a project have yet surfaced. The source claimed that the store would not open for several years and that it could arrive as the world's largest Apple retail store.

Alternatively and much less interestingly, Cook may simply be visiting to check up on the company's existing reseller network and maintain relationships with government officials in the region.

Update: Khaleej Times reports that Cook met with UAE Prime Minister Shaikh Mohammed bin Rashid Al Maktoum and other officials today.

Shaikh Mohammed and Cook discussed an array of issues regarding future of the IT sector in the backdrop of international transformations and the sector’s role in developing and advancing education.

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Cook with UAE Prime Minister Shaikh Mohammed bin Rashid Al Maktoum

attlogo.png AT&T has announced that it will be introducing new Mobile Share Value Plans for families starting February 2, bringing reduced costs for both new and existing customers with monthly data plans of 10GB or more. Under the new terms, a family plan including two lines, 10GB of data, and unlimited talk and text starts at $130 and increases $15 for each additional line thereafter.

The updated pricing applies to new customers who buy a phone under the AT&T Next early upgrade program and sign up for an eligible data plan, as well as existing customers that switch to or already have the required data limit. New customers who also bring their own smartphone or purchase one at full price can also receive the new plan.

Furthermore, AT&T's new plans can also be combined with an existing promotion that offers a $100 bill credit to new and existing customers who add a new line of service. Last December, the carrier originally launched Mobile Share Value Plans offering a $15 monthly discount to shared data customers that met one of four requirements, along with a new 18-month option for AT&T Next.

The move comes in the midst of a marketing war between U.S. cellular carriers, particularly between T-Mobile and AT&T. Recently, AT&T also began a new promotion to offer up to $450 in credits to customers that switch to it from T-Mobile, while T-Mobile launched a similar program offering up to $350 in credits to customers that switch to its network.

Revised plans for Apple's proposed flagship retail store in San Francisco's Union Square include new renderings of the location, reports SocketSite. The prospective store is now pictured to feature two full-height sliding glass panels standing 44 feet tall and 23 feet wide, allowing the building to be opened up to the street. The store will also include regular glass doors that would act as a primary point of entry when the larger doors are closed.

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Apple's revised design for new San Francisco flagship store

Apple originally filed plans last May to move its existing Stockton Street flagship store three blocks north, giving the store a larger footprint and prime location in the Union Square shopping district. However, the plans quickly ran into opposition as critics panned multiple aspects of the proposal, such as the idea to remove a sculptural fountain created by late sculpture artist Ruth Asawa and the installation of a 80-foot-long windowless wall along a key pedestrian and transit corridor. Soon after, city officials made clear that significant changes would be needed for the project if it was to receive approval.

Apple then filed revised plans in August to address some of the proposal's biggest criticisms, stating that it would keep the fountain, add an eight-foot wide window along the Stockton Street frontage, and move to pull the proposed glass wall of the store back by four feet to add a greater sense of depth and more shadows for visual interest.

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Apple's original design for new San Francisco flagship store

City officials were reportedly pleased by Apple's proposed changes, although the project must still pass through full review before it can be approved. A part of that review will take place on Wednesday, February 5, as the San Francisco Historic Preservation Commission will meet to discuss Apple's request for a permit to construct the store. Apple has not announced when it plans to open the new store, and any internal targets may yet be affected by San Francisco's review and permitting processes.

Thanks, Cody!

Roundup ios7Apple is developing a new app expected to be released alongside iOS 8 that collects and organizes information and data points related to the users health, including fitness statistics from the new M7 processor in the iPhone 5s, and possibly other data collected from a new wearable product, reports 9to5Mac.

The app, reportedly called Healthbook, will be a preinstalled app that can track data points including a user's blood pressure, hydration, heart rate and potentially other statistics like glucose levels. It could also remind users to take medications at certain times during the day.

The "Healthbook" application is said to take multiple user interface cues from Apple’s own Passbook app, which is software for storing loyalty cards, coupons, and other materials normally stored in physical wallets.

The new health and fitness application’s interface is a stack of cards that can be easily swiped between. Each card represents a different fitness or health data point. The prototype logo for "Healthbook" is similar to Passbook’s icon, but it is adorned with graphics representing vital signs.

9to5Mac also reports that Apple is designing iOS 8 with the iWatch in mind, saying that sources suggest the iWatch and iPhone will be "heavily reliant" on each other for health tracking. The iWatch will also include some mapping abilities as well.

The site suggests that the iWatch will include the ability to measure statistics that the Healthbook app can measure -- including glucose levels and heart rate -- though nothing concrete is known. It does say that sources suggest Apple has been able to combine several different health sensors into one chipset in order to make them all smaller.

Apple is also working on significant new features for its Maps app, including transit directions, though that feature still has significant amounts of work to be done and is not a "lock" to be included in iOS 8, claims the site.

The New York Times reported earlier today that several Apple executives met with the FDA last month to discuss mobile medical applications. One expert said the meeting could be "to get the lay of the land for regulatory pathways with medical devices and apps" or "that Apple has been trying to push something through the F.D.A. for a while and they’ve had hangups."

Apple has made a number of health-related hires in the past year, including employees with expertise in health sensors and other mobile health devices.

iOS 8 is expected to be previewed at WWDC in June, while the iWatch -- which 9to5Mac says is "well into development" -- and new models of the iPhone are expected in the second half of the year.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: iOS 8

Earlier this month, Walter Isaacson, the man who wrote the best-selling biography of Steve Jobs, garnered some attention when he told a CNBC interviewer that the "greatest innovation today" was coming from Google, not Apple.

Yesterday, Isaacson did an interview with Bloomberg TV, where he clarified his original statement and noted that while he believes Google is the more innovative company, with a clearer integrated strategy, Apple is better than Google at bringing products to fruition.

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I will say one thing about the comment I made about Google being the most innovative. Innovation is great, but it ain't everything. It's not the whole equation. Execution is what really matters. Apple is the best at execution.

During the interview, Isaacson also commented on the iPhone 5c and Apple's ability to make lower cost products, noting that he believes Apple’s unwavering focus on quality will not allow it to produce subpar products to compete in the low end device market.

I don't think Apple will ever be great at doing low end. It really makes insanely great products to use the phrase Steve used 30 years ago, when he launched the Mac. What I think is going to have to happen is that they're going to have to figure out a whole new set of disruptive products.

You've heard Tim Cook hint about that; whether it's television or a wearable watch, I don't think Apple's going to do well trying to be in the commodity low end race with Samsung and others.

Apple made one of its first attempts into the mid-range market with the 2013 debut of the iPhone 5c, which it sold for $100 less than its flagship iPhone 5s. Apple CEO Tim Cook recently revealed that the launch of the iPhone 5c resulted in some inventory problems for the company, as it had underestimated people's desire for the iPhone 5s.

The company expected a more balanced demand for both phones, which led to iPhone 5s inventory shortages. Due to the lack of demand for the iPhone 5c, it remains unclear if Apple will continue on with both a higher-end and a mid-tier phone for future releases. A recent report from The Wall Street Journal suggested that while Apple will release two phones in the future, it will abandon plastic casings.

As Isaacson suggested, Apple is rumored to be working on several products that have the potential to be "disruptive." The company is said to be close to the launch of a revamped Apple TV product that will incorporate games, which could severely impact the existing console market, and the much-rumored Apple smart watch is also on the horizon.

King, the developer behind mega-hit Candy Crush Saga, was recently awarded a UK trademark on the term "candy" for use in video games and is awaiting approval on a similar trademark in the United States. With Apple in some cases assisting King in targeting apps with "candy" in their names, developers unhappy with King's IP strategy have responded with a protest that is seeking to flood the iOS App Store with candy-themed games, according to reports from Pocket-lint and Slate.

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Organized by the Candy Jam website, the group exhorts game developers to "fight trademark trolling" by making a candy-themed game between now and February 3. The game-making jam is meant to protest the trademark system and King's aggressive business tactics, and developers have already submitted more than 100 apps with different combinations of the words "candy," "saga," "scroll," "apple" and more.

King CEO and co-founder Riccardo Zacconi says the company is "not trying to control the world’s use of the word candy," clarifying that King will only use the trademark "to prevent others from creating games that unfairly capitalise on our success." Zacconi also defends his company against allegations that it released a game, Pac-Avoid, that cloned an existing game from developer Stolen Goose. Zacconi explains the company "should never have published Pac-Avoid" and has apologetically pulled it from its website.

Apple CEO Tim Cook is currently in Ireland visiting the company's facilities in Cork and preparing to meet with government officials this afternoon, according to a report from TheJournal.ie. The specific reason for Cook's visit is unknown, but Apple has maintained a significant presence in the country for several decades.

The CEO of Apple will be meeting with Taoiseach Enda Kenny later today after addressing staff in the company’s Cork office this morning.

Tim Cook spoke to employees in Apple’s Hollyhill premises about the firm’s future plans. The Taoiseach will take a tour of the facility later today and meet with Cook.

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Apple's Hollyhill facilities in Cork, Ireland (Reuters/Michael MacSweeney)

Apple, which has 4,000 employees at its Hollyhill facility, has used its Irish base for decades as its home for operations in Europe and elsewhere, with the company coming under scrutiny last year for its corporate structure funneling revenue through subsidiaries located in the country in order to minimize its tax burden.

Apple has steadily increased its workforce in Cork as the company has grown in recent years, and Cook and Kenny are likely meeting to at least help maintain the long-standing relationship between Apple and Irish officials, perhaps with an eye on the company's future plans.

Earlier this month, Cook traveled to China to help launch sales of the iPhone on China Mobile, the world's largest carrier.

Update: TheJournal.ie has updated its article, quoting Kenny as saying that he and Cook discussed Ireland's participation in EU-wide conversations about clarifying tax issues.

Kenny didn’t say if it was himself or Cook who brought the subject up, but said that the Apple CEO was “exceptionally happy” with the work the Cork office has done.

When asked whether this would mean further investment from the company, Kenny said that it was a matter for Apple to decide, but said that for now, the company is “very happy with the results from Cork and they want that to continue.”

box-logoOnline storage company Box has secretly filed for an IPO, according to Quartz and the Wall Street Journal. Box last year raised $100 million in venture funding and is valued at approximately $2 billion. An IPO could bring an additional $500 million to the company during a time when competition between rival Dropbox is intensifying.

Box is reportedly taking advantage of a provision in the JOBS Act, which allows companies with an annual revenue of less than $1 billion to file its IPO prospectus confidentially with the Securities and Exchange Commission. A Box spokesperson declined to comment on the possibility of an IPO.

“We don’t have anything to share at this time. We’re focused on continuing to build our business and expand our customer relationships globally,” a Box spokesman told Quartz in an emailed statement.


Box recently overhauled its iOS app [App Store] and boosted the capacity of its free storage plan for a limited time. Users who download the app between January 15 and February 15, 2014 will receive free 50 GB of online storage for the life of their accounts.

Apple today seeded build 13C48 of OS X 10.9.2 to developers, marking the fourth beta iteration of 10.9.2. The release comes a week after the third OS X 10.9.2 beta, build 13C44, and a little over a month after the first OS X 10.9.2 beta.

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The update is available to registered developers through the Software Update mechanism in the Mac App Store as well as through the Mac Dev Center.

Apple continues to ask developers to focus on mail, messages, graphics drivers, VoiceOver, VPN, and SMB2. Earlier betas of OS X 10.9.2 began allowing Mac users to block people on iMessage and FaceTime, as can be done in iOS 7, and also introduced FaceTime Audio.

Related Forum: OS X Mavericks

Zynga today acquired NaturalMotion, the company that developed the Clumsy Ninja app, for a total of $527 million in cash and stock. Clumsy Ninja, which was released in November of 2013 after a long development period, was highlighted by Apple during the iPhone 5 media event in September of 2012.

Following its initial debut, the app and the company behind it received a lot of attention for the natural movement styles of the ragdoll ninja character.

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Founded by Torsten Reil, a former evolutionary biologist, NaturalMotion specializes in high quality games that use realistic animations, which is a bit of a departure from Zynga's typical game style.

Along with Clumsy Ninja, NaturalMotion has also released several other iOS apps, including Jenga, Icebreaker Hockey, and CSR Racing. According to Zynga CEO Don Mattrick, NaturalMotion will expand Zynga's creative pipeline and bring next-generation tools to the company.

NaturalMotion expands Zynga's creative pipeline, accelerates our mobile growth, and brings next-generation technology and tools to Zynga that will fast-track our ability to deliver consumers more hit games. Bringing Zynga and NaturalMotion together is a bold step in the right direction at the right time.

Combining NaturalMotion's strengths with Zynga's ability to develop breakthrough social features while sustaining live games over time, offers us a huge opportunity to redefine the gaming industry and deliver consumers blockbuster entertainment experiences.

Alongside the acquisition of NaturalMotion, Zynga also announced that it is laying off a total of 314 employees, or 15 percent of its workforce, as part of a cost reduction plan that is expected to save the company up to $35 million. During 2013, Zynga saw $873.3 million in revenue, but ultimately had a net loss of $37 million.

A rumored 12.9-inch iPad may still have significant development time left, according to an analyst at IHS, a supply chain research firm. According to CNET, IHS analyst Rhoda Alexander said there were a number of different larger panels, that could be potentially for a larger iPad, floating around display manufacturers -- but not in volumes necessary for an imminent launch.

"Some manufacturers over the last six months have received sample quantities of a larger panel. They're playing around with a product that could possibly be an iPad-related product," she told CNET in a phone interview.

"Various sizes are being reported with 12.85 inches being one of the sizes," she said.

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Mockup of 12.9-inch iPad next to iPad Air and iPad mini

Alexander went on to say that IHS did not see significant shipments of any of the larger panels, and suggested that there may not be a market for iPads larger than the current 9.7-inch model. "We have to get a lot further down the line in terms of seeing really strong indicators from Apple that such a product exists, and we're just not at that point."

Samsung launched a 12.2-inch Galaxy tablet earlier this year with some reviewers saying the device was not very portable and awkward to hold for long periods of time.

According to a research report from Evercore analyst Patrick Wang, Apple's larger iPad may be aimed at the enterprise market. Recent rumors have indicated that the 12.9-inch iPad will launch no earlier than the third quarter of 2014.

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Buy Now)

MLB At The BallparkNext week, Major League Baseball will begin rolling out thousands of iBeacons in ballparks around the country according to a source familiar with the plans who shared them with MacRumors.

The league is looking to have twenty parks outfitted with roughly 100 iBeacons each by Opening Day at the end of March. Boston, Milwaukee, San Diego, LA Dodgers, and San Francisco are among the teams that will have iBeacons installed.

The iBeacon deployment is one of the largest rollouts in the world, aside from Apple Retail's 254-store effort. MLB will be using iBeacons sourced from Qualcomm.

The iBeacons will work with primarily with MLB's At The Ballpark app, demonstrated at Citi Field last fall. The app should be updated by Opening Day with iBeacon support.

Functionality will vary by ballpark, with individual teams having significant input and control over what users will see. There are a number of potential use cases including point of interest information, concessions, loyalty and rewards programs, shopping, and more. Specific scenarios have yet to be determined for each ballpark and teams will share more information as it gets closer to Opening Day.

Separately, the NFL is rolling out a limited number of iBeacons at MetLife Stadium, the Super Bowl venue for this year, and in Times Square. The beacons will mostly be used to help users get to entry gates and to find Super Bowl-related tourist attractions in the area.

At The Ballpark already includes extensive ticketing functions introduced last year. Ticketing is fully integrated in the app and users can see all tickets they own, a significant perk for season ticket holders. Tickets can also be transferred from user to user, allowing ticket holders to send unused tickets to friends and family. With iBeacon, the app will be able to offer ticket holders precise directions to the appropriate gate and to their seats. Users can work end-to-end within the app: buying tickets, showing them at the gate, and then using the app to find their seats.

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The main purpose of the iBeacons, according to our source, is to improve the fan experience -- not make money. The league is taking a "longer range view" and iBeacon isn't designed to drive revenue in a direct sense. "Time is more valuable than money", so MLB wants to make the fan experience "as efficient as possible". It is looking to eliminate time wasters like waiting in line at the will call window, and it doesn't want fans wandering the ballpark looking for their seats.

However, there is a significant revenue opportunity to be found. iBeacons allow fans to signal their intent, whether it's browsing for merchandise, looking for food or something else. It allows ball clubs to be more proactive at fulfilling fan needs and "it's better for you as a fan". At The Ballpark already includes a loyalty and rewards component, but with iBeacons, clubs could proactively send a push notification to fans thanking them for their tenth visit to the ballpark and directing them to a nearby concession stand for a free hot dog.

The precision of the iBeacon's location determining ability varies depending on both use case and subsequent placement of the iBeacon hardware. Determining installation locations for iBeacons within a major league ballpark is a major undertaking. If installed properly, the app will be able to determine things like whether users are physically in a store versus looking in the window, or if they need to move to a different row in a particular section.

MLB is also working to bring reliable Wi-Fi to all thirty ballparks, as well as working with all major carriers to improve cellular reception inside the facilities. Currently, many fans have difficulties using data or making calls, particularly during particularly exciting moments in the game. iBeacons can currently trigger any content -- videos, photos, text -- that are preloaded in the app, but for optional items like video clips triggered by plaques at Monument Park in Yankee Stadium, having reliable Wi-Fi would be a significant improvement to the fan experience.

The Bluetooth LE protocol used by the iBeacons is not subject to connectivity conditions, so users should be able to get directions to their seats or other content already stored within the app regardless of the status of their cellular connection.

Fans looking to get started with MLB iBeacons should download free At The Ballpark app to their iPhone and then sign up for a free MLB.com account to get started. Users need to install At The Ballpark and specifically opt-in to receive messages from iBeacons, preventing unwanted notifications. [Direct Link]