Apple today expanded the lineup for its Apple TV set-top box, adding a new Red Bull TV channel with free action sports content carrying branding from the energy drink company. As noted by Variety, the channel includes coverage of live events, as well as curated playlists and on-demand content.
Red Bull TV live programming, films, shows and clips are now available to Apple TV users worldwide for free. Launched in 2010, Red Bull TV features “inspirational entertainment programming” designed to promote the beverage and its high-action brand image. Content includes live global events and sports, music and lifestyle entertainment.
Red Bull TV has also been available as an iOS app for several years.
Red Bull TV is just the latest in a long line of channel additions for the Apple TV over the last six months, with the most recent major expansion coming last month with the addition of Watch ABC, Bloomberg, Crackle, and KORTV.
Documents leaked by former NSA contractor Edward Snowden and made public yesterday claim U.S. and UK intelligence agencies are retrieving personal data sent by mobile apps during mass surveillance sweeps.
Rovio's Angry Birds was one of the apps targeted by intelligence agencies for key profile data such as age, location and gender, and the company has now defended itself against these allegations, denying any voluntary cooperation with government agencies.
Rovio Entertainment Ltd, which is headquartered in Finland, does not share data, collaborate or collude with any government spy agencies such as NSA or GCHQ anywhere in the world.
There has been speculation in the media that NSA targets Angry Birds to collect end user data. The speculation is based on information from documents leaked by Edward Snowden.
The alleged surveillance may be conducted through third party advertising networks used by millions of commercial web sites and mobile applications across all industries. If advertising networks are indeed targeted, it would appear that no internet-enabled device that visits ad-enabled web sites or uses ad-enabled applications is immune to such surveillance. Rovio does not allow any third party network to use or hand over personal end-user data from Rovio’s apps.
Apple last year faced similar allegations it and other technology companies provided the NSA with backdoor access to its servers. Apple CEO Tim Cook denied these reports, saying last week the NSA "would have to cart us out in a box" in order to gain access to Apple's servers. Cook also has been vocal about increased transparency, asking the government for permission to talk about information requests from federal and law enforcement agencies.
Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Industry-wide notebook shipments will continue to decline in 2014, claims NPD DisplaySearch. Revised estimates predict shipments from all vendors, including Apple, will reach 134 million units, down from an earlier estimate of 152 million unit.
One factor contributing to this decline is the expected Q3 2014 launch of Intel's upcoming Broadwell CPU. Intel confirmed in its latest earnings conference call that its Broadwell chipset will enter production in Q1 2014 and become available in the second half of 2014. Slowing PC demand and yield issues forced Intel to delay Broadwell by at least a quarter from its original timetable, with that delay likely contributing further weakness in the PC market. Intel's Haswell processor line, the company's current CPU family and predecessor to Broadwell, was released in June 2013 and landed in the MacBook Air during the same month.
DisplaySearch also cites the rumored 12.9-inch iPad, wearables and the convergence of mobile and desktop operating systems as market forces that could shift consumers away from notebook PCs.
At the same time, the expected launch of a 12.9” iPad from Apple could trigger growth in larger tablet PC screen sizes, leading to even more competition for potential notebook PC buyers. In addition, wearable devices and other new concepts are expected to compete for consumer spending during the holiday season and beyond. Finally, the trend toward user-interface fusion and operating-system integration will offer a more seamless working platform between mobile devices and PCs, which would further extend mobile device advantages for businesses.
Despite a declining market, Mac sales in the just-ending quarter were strong, increasing from 4.06 million units in Q1 2013 to 4.8 million in Q1 2014. Mac net sales accounted for 11% of the company's revenue for the quarter, up slightly from 10% a year ago.
Last week, app developer Steven Troughton-Smith shared a series of screenshots of what seemed to be Apple's "iOS in the Car" feature announced by Apple as "coming soon" to iOS 7 devices. The feature is intended to allow an iOS device to take over the in-dash display of a car, providing access to navigation, phone functions, messages, and music.
Troughton-Smith has now posted a video showing iOS in the Car in action, via a barebones implementation that is actually present in the already released iOS 7.0.3 but not accessible by default. The video shows the feature being run in the iOS Simulator software for developers, with the in-dash display represented by a separate 800x480 window.
In notes posted alongside the video, Troughton-Smith points out that the iOS in the Car feature supports multiple resolutions of external displays, touch input and hardware controls, and voice input.
- Supports Multiple Resolutions - Supports touchscreens (presumably single-touch?), hardware buttons, wheels and touchpads - Does not support multitasking - car display will always show same current on-screen app as iPhone (which can be locked/asleep) - Whitelisted to specific Apple apps - no public API for developers [yet?] - Has no keyboard UI - voice recognition as input - UI clearly subject to change - Missing functionality in video is due to iOS Simulator not containing all the stock iOS apps
Troughton-Smith does also point out that the user interface is subject to change, and while the demo shown in the video resembles the screenshots shown on Apple's site, his earlier screenshots and a Twitter response indicate that the overall look has indeed seen a redesign for iOS 7.1, bringing more of the blue text and overall feel of iOS 7 to the in-vehicle display.
Coppertino's Vox music player today received a new update, bringing a refreshed design that displays album art and hides playback controls until needed, along with new features such as gapless playback and improved searching across devices and file locations. The update also features improved multi-device support and bug fixes addressing previous issues with radio stations and general stability.
Well known in the Mac community for delivering gorgeous sound, intuitive user features and flexible file support, VOX 2.0’s most exciting update is the completely redesigned smart interface, which now slickly displays album art; seamlessly tucks away controls until needed, and offers perhaps the most lightweight, flexible, modern music player available for OS X. Additionally, Mac fans asked and Coppertino listened. VOX 2.0 now features gapless playback that eliminates pauses between audio tracks.
VOX 2.0 updates include: - New playlist formats for export; - Smarter searching across all devices and file locations; - Improved multi-device support via the Audio MIDI; - Several bug fixes address some minor issues that occurred when changing radio stations, stability when handling high loads and with services support.
Originally launched last August, Vox is designed to be a replacement for playing music within iTunes, and supports a wide variety of audio formats including MP3, FLAC, AAC, Musepack, Ogg Vorbis, WAV, and more. Vox can import an existing iTunes library with metadata, and also offers offers a built-in equalizer as well as internet radio connectivity, which is available as an in-app purchase.
Apple has been awarded a patent by the U.S. Patent and Trademark Office (via AppleInsider) detailing an "electronic device display module" for a laptop that would include the ability to act as a secondary rear display featuring touch controls. The patent also details a photovoltaic system located in the display unit which could power the device with solar energy.
The patent, which was originally filed in 2012, details a portable computer that would encompass both upper and lower housings, consisting of materials such as metal, ceramic, carbon fiber, and glass. The rear housing of the computer would feature a logo similar to Apple's current line of MacBooks, but would be made of a patterned ink layer instead of a plastic material.
The electrochromic glass that could be integrated into the rear display is also detailed, as the glass would receive signals from light sources with the ability make itself opaque or translucent depending on user input. In theory, this would allow the rear display to remain hidden from view when not in use, which would assist in preserving battery life and privacy.
The display may be controlled using timing and control circuitry on a display driver board. The driver board may be mounted within a clutch barrel that contains the hinges. The driver board may be mounted within the clutch barrel so that it lies perpendicular to the plane of the display or may be oriented at other orientations such as orientations that are within plus or minus 10.degree. or 20.degree. from perpendicular, orientations that are parallel to the plane of the display, or other orientations.
Furthermore, Apple also proposes that the computer include photovoltaic cells located under the rear panel, with the cells producing power when activated by an external light source. The cells could also have the option to store the power or use it immediately, and would receive energy from light when the display and electrochromic glass are in the translucent mode. Lastly, the touch controls found on the rear display would allow the user to do a number of things, including the ability to input passcodes, control media playback, and unlock the magnetic latch of the computer by touching a certain region. The patent also states that the touch sensors may include capacitive, acoustic, optical, or pressure-sensitive properties to allow different methods of input, and could be located on a centralized rear structure.
It is unknown whether Apple plans to create such a product or not, but the company has researched similar technology before. A patent in August 2012 detailed significantly enhanced iPad Smart Covers with secondary displays and solar cells, and a patent in 2008 showed the company's interest in producing solar LCD powered iPods, iPhones, and laptops.
Otherreports on Apple's interest in solar-powered devices have also popped up on numerous occasion throughout the years, though it is unclear as to whether Apple is ready to make a serious attempt at integrating the technology into its products or is still focused solely on researching methods.
Apple plans to launch new products in categories where it doesn't currently operate, according to comments from CEO Tim Cook. During today's earnings call, Cook said that innovation is "deeply embedded" in everyone at Apple and that the company has "no issue" coming up with new projects to work on.
There's so much of the world that is full of very complex products. We have zero issue coming up with things we want to do. We must focus on the very few that deserve all our energy. We’ve always done that and we continue to do that.
Since the introduction of the iPod, Apple has concentrated on launching new products in markets where it sees significant room for improvement. With its touch-focused design, the iPhone was a significant departure from its competitors when it was introduced in 2007, and the iPad, introduced in 2010, dominated the tablet market from launch.
Currently, Apple is rumored to be working in the wearables category, which Tim Cook previously suggested was "ripe for exploration" as there are no significantly popular products in that market. Apple is researching a host of possible features for its much-rumored smart watch that would set it apart from existing products on the market, including a range of biometric sensors.
Apple has also expressed interest in the television, with Steve Jobs claiming to have "finally cracked" the design for a simple integrated television set that's simple to use.
While reports have suggested that the iWatch could make an initial appearance in 2014, Apple's television plans are somewhat more nebulous and may have been put on hold in order for the company to work on wearables, which would be in line with today's comments on focus.
During the call, Apple Corporate Controller Luca Maestri also confirmed the company is heavily investing in areas that will generate new products and services and Peter Oppenheimer said that Apple "remains confident in the new product pipeline."
During the company's earnings conference call today, Apple CEO Tim Cook commented on the state of the iPod, noting that the product is a declining category for the company:
The way we look at it, our business is a sell-through point of view less iPod -- all of us have known for some time that iPod is a declining business.
The iPod was Apple's "halo" product for years, getting new customers to buy Apple products for the first time. Since their peak in 2008, however, iPod sales have seen a fairly steady decline as the iPhone and iPad have captured more of the market that the iPod occupied previously.
Apple's last change to the the iPod line came with the debut of a new Space Gray color option for the iPod touch, iPod nano, and iPod shuffle at its September 2013 iPhone event. However, Apple has not updated the iPod classic in over four years, with that device more likely to be discontinued rather than refreshed.
Today’s earnings call revealed that Apple saw lower than expected iPhone 5c sales in the United States, primarily because iPhone 5s sales exceeded Apple’s projections.
While Apple did not break down sales between individual iPhone models, the company did indicate that the iPhone 5c ended up representing a smaller mix of iPhone sales than anticipated.
According to Apple CEO Tim Cook, the company's iPhone sales growth in North America was not as high as that seen in other countries partially because Apple underestimated demand for the iPhone 5s, with the iPhone mix being "different than we thought." He also mentioned changes to domestic carrier upgrade plans as a partial reason for weaker-than-expected iPhone sales in the U.S.
The company expected a more balanced demand between the flagship iPhone 5s and the mid-tier plastic iPhone 5c, but actually saw a stronger preference than projected for the 5s, possibly due to a high interest in Touch ID.
It took us some time in order to build the mix that customers were demanding. As a result, we lost some units for part of the quarter in North America.
Cook said that it took Apple the better part of the quarter to get the iPhone into supply/demand balance as a result of the unexpected demand for the iPhone 5s, which was in short supply for several months following its release.
While Apple has not revealed how many iPhone 5c devices it has sold, multiple reports suggested that the phone was seeing poor sales compared to the iPhone 5s, with the 5s outselling the 5c by a two-to-one margin. Shortly after the phones were introduced, Apple cut iPhone 5c production while ramping up iPhone 5s production to meet customer demand.
Apple today reported record sales of 51 million iPhones in the quarter, up from 47.8 million in the same time period last year.
During Apple's earnings call today, CEO Tim Cook indicated that mobile payments were one of the driving forces behind the company’s decision to introduce Touch ID with the iPhone 5s.
The mobile payments area in general is one that we’ve been intrigued with. It was one of the thoughts behind Touch ID.
Cook went on to say that people love being able to buy digital content from their iPhones using Touch ID, because it's "incredibly simple and easy and elegant."
He added that while Apple is not planning on limiting Touch ID to digital purchases, the company had nothing specific to announce today, mobile payments are an opportunity that Apple has been "intrigued with" and there is a "big opportunity on the platform."
Tim Cook's comments on mobile payments follow a report last week that suggested Apple is currently working on developing a new mobile payment service that will allow the company to handle payments for physical goods and services in the future.
While Apple currently limits iTunes account holders to using their stored credit card information for purchases on Apple's online and retail stores through the Apple Store app, iTunes, and the App Store, stored information could be used in the future for other types of payments with Touch ID technology used to speed up and authenticate real world purchases.
During its financial results conference call covering the 2013 holiday quarter, Apple shared new details on sales at its iTunes Store and Apple Retail segments, in addition to details about how much money the company is paying out to its developer partners on the App Store.
Last quarter, Apple's customers spent $4.7 billion on iTunes, with $2 billion being paid to developers. The company has paid a total of $15 billion to developers, with half of that coming in 2013. Customers have downloaded a total of 65 billion apps total -- an increase of 15 billion from May 2013.
Apple reported $7 billion in revenue generated from its Apple Retail segment, up 9 percent from a year ago. The stores reported record iPhone and iPad sales, with very strong Mac sales. The company remodeled six stores while opening four new ones. At the end of the quarter, Apple had 420 total stores with 166 of those outside the U.S. The company reported 21,000 visitors per store per week and an average revenue per store of $16.7 million.
Apple ended the quarter with $158.8 billion in cash, up $12 billion from the prior quarter. However, of that total, only $34.4 billion was held in the United States, down $1.1 billion. 78 percent of its cash, $124.4 billion, was offshore and Apple can't use it to make dividend or share repurchase payments without paying a significant amount of U.S. corporate tax.
Overall, Apple shared via its financial results report that it posted revenue of $57.6 billion and net quarterly profit of $13.1 billion, or $14.50 per diluted share, compared to revenue of $54.5 billion and net quarterly profit of $13.1 billion, or $13.87 per diluted share, in the year-ago quarter.
The United States Department of Justice today reached a tentative deal with Apple and other technology companies on data requests to allow the companies to provide more detailed disclosures on information requests from the NSA Foreign Intelligence Surveillance Court.
As indicated in the Justice Department’s filing with the Foreign Intelligence Surveillance Court, the administration is acting to allow more detailed disclosures about the number of national security orders and requests issued to communications providers, and the number of customer accounts targeted under those orders and requests including the underlying legal authorities. Through these new reporting methods, communications providers will be permitted to disclose more information than ever before to their customers.
The relaxed restrictions on data disclosures come following a concerted effort by Apple and other technology companies to achieve greater NSA transparency. In July, Apple teamed up with multiple firms to request that the government allow them to offer regular reports on security related requests. Apple CEO Tim Cook also met with President Obama and several other tech executives to discuss NSA surveillance methods in December.
The new disclosure terms will allow companies to give out general figures on how often they receive demands for data from National Security Letters or the Foreign Intelligence Surveillance court, according to The Wall Street Journal. Companies are allowed to report each individual category in ranges of 1,000, so if a company receives 2,400 requests, they are able to report that they received between 2,000 and 3,000 requests.
Alternatively, companies are able to report in more specific number ranges in increments of 250 but must lump National Security Letters and FISA requests together.
Companies are also allowed to report in general numbers how many customer accounts have been affected by the requests. While National Security Letter requests from the FBI can be reported in real time, there is a six-month delay in reporting the number of FISA court requests.
Following today’s agreement, Apple posted an update [PDF] on its website with new information on Account Information Requests the company has received. Between January 1, 2013 and June 30, 2013 Apple received a total of 927 account requests in the United States and disclosed data for 747 accounts, Apple objected to 102 requests and disclosed no data in 254 requests, for a total disclosure rate of 81 percent.
Apple also received between 0 and 249 National Security Orders.
Apple has been working closely with the White House, the U.S. Attorney General, congressional leaders, and the Department of Justice to advocate for greater transparency with regard to the national security orders we receive. We believe strongly that our customers have the right to understand how their personal information is being handled, and we are pleased the government has developed new rules that allow us to more accurately report law enforcement orders and national security orders in the U.S.
In June of last year, NSA program PRISM was revealed to be giving U.S. National Security Agency direct access to user data on corporate servers across a wide spectrum of Internet companies, including Apple, Microsoft, Yahoo, Google, Facebook, and more.
Following the reveal, Apple quickly published a statement of "Commitment to Customer Privacy" denying its participation in the NSA program. Last week, Cook told David Muir in an ABC interview that the government does not have direct access to Apple’s servers and that "they would have to cart us out in a box" for that to happen.
Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Apple today announced financial results for the fourth calendar quarter of 2013 and first fiscal quarter of 2014.
For the quarter, Apple posted revenue of $57.6 billion and net quarterly profit of $13.1 billion, or $14.50 per diluted share, compared to revenue of $54.5 billion and net quarterly profit of $13.1 billion, or $13.87 per diluted share in the year-ago quarter.
Gross margin was 37.9 percent compared to 38.6 percent in the year-ago quarter, with international sales accounting for 63 percent of revenue. Apple also declared a dividend payment of $3.05 per share, payable on February 13 to shareholders as of the close of trading on February 10. The company currently holds $158.8 billion in cash and marketable securities.
Apple had previously issued guidance for the quarter of revenues between $55-58 billion, with gross margin between 36.5 and 37.5 percent.
Apple sold a record 51 million iPhones in the quarter, up from 47.8 million in the same time period last year, and the company has now sold 472.3 million smartphones in total. It sold 26 million iPads, a new record, up from 22.86 million last year. Apple has now sold 195 million tablets. It sold 4.8 million Macs during the quarter, compared to 4.06 million in the year-ago period.
“We are really happy with our record iPhone and iPad sales, the strong performance of our Mac products and the continued growth of iTunes, Software and Services,” said Tim Cook, Apple’s CEO. “We love having the most satisfied, loyal and engaged customers, and are continuing to invest heavily in our future to make their experiences with our products and services even better.”
Apple's guidance for the second quarter of fiscal 2014 includes expected revenue of $42-44 billion and gross margin between 37 and 38 percent. This guidance reflects an expectation for near zero growth from Q2 of fiscal 2013.
Apple will provide live streaming of its Q1 2014 financial results conference call at 2:00 PM Pacific, and MacRumors will update this story with coverage of the conference call highlights.
Conference Call and Q&A Highlights are available in reverse chronological order after the jump.
Earlier this month, Nintendo president Satoru Iwata indicated Nintendo was looking into a new business structure involving "smart devices" after the company experienced its third consecutive annual loss in light of increasing competition from mobile platforms.
While that statement was interpreted by some as an indication of Nintendo's plan to develop game titles for iOS and Android, it appears that the company instead intends to use smartphones to market its existing handheld and console hardware and game lineup.
According to a report from Japanese business newspaper Nikkei [Google Translation] (via Dr. Serkan Toto), Nintendo will introduce a free app that includes information on new games, including videos and character profiles along with some smartphone mini games.
But Nintendo will not simply put Mario, Pokemon or other games on smartphones. According to the report, Nintendo plans to use Android and/or iOS devices (not confirmed at this point) to market its console games.
To be more concrete, The Nikkei writes that Nintendo wants to use smartphones to expand its potential user base by spreading information about new game releases, i.e. by using video to introduce future titles. (This will probably happen through some kind of official Nintendo app.)
Nintendo's mini games are said to be playable demos of console games, but full versions of the titles will only be available on Nintendo hardware like the Wii U and the 3DS. The idea is to give players a small taste of the gameplay in order to entice them to purchase content on the Nintendo platform.
Mobile devices from Apple and Android and more popular consoles from Microsoft and Sony have devastated Nintendo's earnings in recent years. According to a report from App Annie, consumer spending on games for iOS and Android is now 4x that of dedicated gaming handhelds and sales of the Xbox and PlayStation have far outpaced Wii U sales. Though Iwata has said that Apple is "the enemy of the future" he has stated publicly that he will not provide Nintendo's "precious resources" to other platforms.
Nintendo is expected to make an announcement about its new mobile app on Thursday.
The U.S. National Security Agency specifically looks for data sent by mobile apps in order to capture personal data on targets, according to a new report from The New York Times and other news agencies.
Intelligence agencies can grab data as it travels across the Internet, looking specifically for data from smartphone apps including Google Maps -- searches within the app allow Governments to locate users to within a few yards -- and even Angry Birds. Much of the information being sent seems to be related to targeted advertising.
The secret report noted that the profiles vary depending on which of the ad companies — which include Burstly and Google’s ad services, two of the largest online advertising businesses — compiles them. Most profiles contain a string of characters that identifies the phone, along with basic data on the user like age, sex and location. One profile notes whether the user is currently listening to music or making a call, and another has an entry for household income.
In addition, apps like Facebook, Instagram, and Twitter all support sending some amount of location data and other information, allowing intelligence agencies significant opportunities to capture personal data in real-time on targeted persons without ever having access to phones, something that was part of a different intelligence strategy revealed in previous leaked documents.
For its part, the NSA says it only analyzes data on foreign intelligence targets and that significant protections exist for data collected on U.S. persons and "innocent foreign citizens". The NSA has said in the past that collection of this sort of smartphone traffic has been useful in cracking cases.
"N.S.A. does not profile everyday Americans as it carries out its foreign intelligence mission," the agency said in a written response to questions about the program. "Because some data of U.S. persons may at times be incidentally collected in N.S.A.'s lawful foreign intelligence mission, privacy protections for U.S. persons exist across the entire process." Similar protections, the agency said, are in place for "innocent foreign citizens."
Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Apple's new Mac Pro is immaculately designed to waste as little space as possible, but for a multi-thousand dollar machine, many businesses and schools will look for a way to secure the machine so it isn't easily stolen.
Some owners have built custom locking systems, while Apple uses an ethernet-based security cable at its Apple Retail Stores that doesn't actually lock the device, but it does set off an alarm if someone tries to steal it.
For those uninterested in the "do-it-yourself" look, MacLocks.com has created a new security bracket that tucks inside the edges of the rear access panel, around the power cord, adding a more permanent security solution to the Mac Pro.
The new Mac Pro Lock Bracket with Security Cable Lock fits comfortably underneath the cylinder lid to offer complete protection of the device and its hardware components. By designing the Mac Pro Lock to fit the curvature of the new Mac Pro and the bracket plate to sit securely over the power cable the lid is now doubly locked into place. The bracket plate has an extended lip that will allow you to attach the included Security Cable Lock ensuring your Mac Pro workstation and all its impressive (and expensive) hardware are not going anywhere.
Following approximately four-and-a-half months of availability, iOS 7 is now installed on 80 percent of devices connected to the App Store, according to the newest numbers posted on Apple's App Store support page for developers.
As iOS 7 adoption numbers grow, iOS 6 usage continues to drop, and the older operating system is now installed on just 17 percent of devices. Three percent of devices also continue use even older versions of iOS.
In early December, iOS 7 usage was at 74 percent, jumping to 78 percent later in December, while iOS 6 usage first declined to 22 percent and then to 18 percent.
Apple's data, which comes directly from the App Store, represents the most accurate iOS 7 adoption information for developers.
After installing the Starwood Preferred Guest (SGP) App, guests will receive a virtual key on their iPhone, which can then be used to unlock a door with a tap using Bluetooth 4.0. The newer Bluetooth specification, first introduced with the iPhone 4s, has been used in a similar way for many home locking products like the Lockitron and the August Smart Lock, but this is the first time it's being used on a larger scale.
Starwood officials are betting that the technology will become the standard for hotels in the future, replacing traditional hotel check-in methods.
"We believe this will become the new standard for how people will want to enter a hotel," says Frits van Paasschen, Starwood's CEO. "It may be a novelty at first, but we think it will become table stakes for managing a hotel."
Bluetooth 4.0 (or Bluetooth LE) is being utilized in a number of innovative ways. In addition to being installed in multiple different home locking products, it has also been used to replace traditional password logins on Macs through the Knock app and to deliver car diagnostics in the Automatic connected car device. Bluetooth 4.0 is also the driving technology behind Apple's iBeacons, which are rapidly being implemented in retail stores and other locations across the world to deliver location-based notifications.
Two Starwood Aloft hotels, in Harlem, New York and Cupertino, California, will be updated with the Bluetooth 4.0 technology during the first quarter of 2014. Starwood has plans to roll out the system at all of its locations by the end of 2015 should the pilot program be successful.