MacRumors

For years, Apple Public Relations has issued press releases for major product announcements, handed out exclusives and loaner units to a few select reporters and columnists, and occasionally signed off on an interview with one of the senior executives when it suited their marketing message. That strategy gave the company millions of dollars in free marketing with news outlets writing about every bit of information they can find.

These days, according to the Wall Street Journal, Apple's public relations department is a little more proactive. Last week, Apple issued a press release to announce iOS 6.1, a comparatively minor software release.

At the same time, Apple communications staff have recently sent reporters more favorable third-party reports about the company, including a study predicting that by 2014, Apple will be as accepted in the enterprise as Microsoft is today. Apple, and indeed virtually all its competitors, send reporters favorable studies from time to time. But the five reports Apple has sent since the start of the year, mostly related to mobile market share, represent more than recent months.

The Journal says the PR efforts "represent a recognition that competition is heating up", according to a WSJ source, with a caveat that it wasn't a big shift in protocol.

Of course, even when Apple PR is more forthcoming, it can still rely on the press to cover every move it makes.

In a discussion with Forbes, Cydia appstore administrator Jay Freeman revealed that the evasi0n jailbreak had been installed 800,000 times within six hours of its Monday release.

By Tuesday, Cydia had been installed 1.7 million times, and according to a chart tweeted by Freeman, Cydia was receiving 14,000 hits per minute at peak download times.

The demand for the jailbreak resulted in site wide traffic problems, causing Freeman's server to go offline several times. To put it in perspective, that's approximately 1,200 Cydia downloads per minute.

Evasi0n is the first significant jailbreak since the widely used Redsn0w iOS 5.1.1 untethered jailbreak. Hacking Apple devices is a detailed process, which is why jailbreaks are few and far between.

According to David Wang, one of the evad3rs' four developers, the program takes advantage of at least five distinct, new bugs in iOS's code. (For reference, that's one more than Stuxnet, the malware built by the NSA to destroy centrifuges in Iran's nuclear enrichment facilities.)

The evasi0n jailbreak is the first untethered jailbreak for the iPhone 5 and for devices running iOS 6.x. Evasi0n is available for OS X, Windows, and Linux on the evasi0n website.

Brazilian electronics maker IGB Electronica SA, which owns the trademark to 'IPHONE' in Brazil, has said it is willing to discuss selling the trademark to Apple following the launch of a line of Android phones bearing the 'IPHONE' mark in that country.

Bloomberg reports:

The owner of the iPhone trademark in Brazil, IGB Eletronica SA, said it would consider selling the naming rights to Apple Inc.

“We’re open to a dialogue for anything, anytime,” said Eugenio Emilio Staub, chairman of IGB, in an interview in Sao Paulo. “We’re not radicals.”

Brazil's Institute for Industrial Property confirmed this week that IGB has exclusive rights to the 'iphone' mark as it relates to mobile phones. Apple had requested exclusive use of the word in 2006, but the request was not granted because IGB's trademark dated back to 2000.

Apple has sold the iPhone in Brazil for several years, but with this ruling it appears Apple will need to negotiate with IGB for the right to use the 'iPhone' mark. A similar situation occurred in China last year. Proview Technology owned the Chinese trademark to "iPad" and eventually sold the mark to Apple for $60 million.

Apple today introduced a new section of the iBookstore, featuring books that have been independently author-published to the iBookstore. Entitled "Breakout Books," the curated collection highlights titles that have earned four and five star reviews.

Find the next reading sensation with this hand-picked collection of books from emerging talents. All are independently published directly to the iBookstore and have earned high ratings from customers like you. Check back regularly – new titles are added as they begin taking off.

Apple's content rival Amazon has long promoted books that are published via its Kindle Direct Publishing platform. Apple has carried and highlighted popular self-published books for quite some time, but the new section serves to put the indie titles further into the limelight.

The featured books are organized into four categories: Romance, Sci-Fi & Fantasy, Mysteries & Thrillers, and More to Explore. There are 70 books in the section.

According to The New York Times, price is a major incentive for the promotion, as most of the books in the featured section retail for far below the cost of a traditional publishing house book. The majority of the titles are priced at $6.99 or less, making them more affordable than the average book.

eBook self-publishing and distribution platform Smashwords is where many of the featured titles originated. The site uploads submitted content to Apple, and founder Mark Coker says the relationship has been mutually beneficial, with many titles hitting Apple's best seller lists in a short period of time.

Although the iBookstore has always carried and supported self-published ebooks, today's launch signifies an escalated commitment on the part of Apple, whose iBookstore currently sells books in 50 countries. The iBookstore first piloted the Breakout Books feature in their Australian store and has since implemented similar features in Canada and the U.K.

In the process, Apple is helping to shape a brighter, more democratized future for book publishing. More writers will have the freedom to publish and more readers will have the freedom to discover and enjoy a greater diversity of high-quality books than ever before.

Apple's "Breakout Books" section will remain featured at the top of the iTunes store for two weeks or more, after which it will be removed to a less prominent spot in the iBookstore.

9to5Mac reports finding files for radio buttons in the iPad Music app in iOS 6.1 that could lend weight to last year's rumors that Apple plans to launch a Pandora-style service, providing streaming access to music which could then be purchased if desired.

The files, first found by iAust1n, include a series of eight "radio" buttons, several of which have the word 'buy' in the filenames, suggesting plans to allow the purchase of music tracks from within the app. Interestingly, the piece notes that the files are found only on the iPad, not the iPhone.

The files are called some variation of “radio button” with an icon that looks similar to the radio icon that used to be in iTunes for Mac (it was traded for a more prominent top location in iTunes 11 without the antena tower). The iPad music app currently doesn’t have any radio functionality so our first thought was that Apple would be adding an iTunes-like ‘traditional’ streaming radio to the iPad.

More interestingly, the name of these button files and are labelled with ‘buy’ in the filename which could imply exciting new functionality.

Bloomberg had suggested a Q1 2013 launch date for the service, although follow-up reports had indicated that negotiations with record labels were moving slowly. With files perhaps related to such a service now apparently in place in iOS 6.1, Apple may be laying the groundwork for a launch once it is able to strike content deals.

Following last week's announcement, Apple today began offering the 128 GB iPad in the Apple online store with shipping currently listed at 1-3 business days for most models in most countries. Wi-Fi + Cellular models in the United States are currently being quoted 3-5 business days for shipping across all three carriers.

The new model, offering double the storage capacity of the previous top-of-the-line model, carries a $100 premium over the 64 GB versions and is available in all four combinations of black/white and Wi-Fi/Wi-Fi + Cellular models.

After supply constraints dogged both the new iMac and iPad mini, analysts will be watching closely to see how Apple manages supply times for the latest addition to the company's product line. Stock levels have, however, generally been good on the full-size iPad, which has reportedly seen a significant drop in demand as consumer interest has shifted to the iPad mini.

AppleInsider reported late last week that web traffic logs from machines claiming to run OS X 10.9 had jumped from "a few dozen" back in October into the thousands last month, suggesting that the new operating system may be close to making its first appearance. MacRumors is seeing a nearly identical trend, with a significant increase in OS X 10.9 activity since last November.

Apple needs to test new platforms with a wide range of websites, and server logs can be examined to see which operating systems and browsers are in use, tipping off sites when a new OS appears. While such data can be easily faked in browsers, the trends currently being observed are consistent with past releases and previous examinations have shown OS X 10.9 hits coming from IP addresses associated with Apple.

Apple has recently been launching new versions of OS X on an annual basis, with OS X 10.8 Mountain Lion having launched in July of last year, a year after 10.7 Lion in July 2011. Apple released the first developer preview of OS X Mountain Lion in mid-February of last year, so it seems reasonable that the company could be looking at similar timing for OS X 10.9.

It has been rumored that OS X 10.9 will bring Siri to Macs for the first time, building on the dictation feature added to Mountain Lion. Rumors have also suggested integration with Apple's Maps, although the company has experienced significant criticisms with its maps app on iOS.

"Evad3rs", a new team including some of the top iOS jailbreak authors, has just released Evasi0n, a brand-new jailbreak for iOS 6.x. The release marks the first time users have been able to deploy an untethered jailbreak on the iPhone 5.

Evasi0n is available for OS X, Windows, and Linux and provides a quick method for users to jailbreak their devices to make use of unauthorized like themes, tweaks, and apps from sources other than the App Store.

As an untethered jailbreak, users only need to apply the Evasi0n jailbreak once, making for a seamless user experience. Tethered jailbreaks requires users to have their devices connected to a computer each time they restart.

One of the fastest-spreading stories of the weekend has been a strange OS X Mountain Lion bug that can crash almost any Mac app running any version of OS X 10.8, reported on Open Radar.

The initial bug report stated that typing 'File:///' (without the quotes) into almost any app causes the app to crash.

Follow-up testing has shown that the final character needn't be a forward-slash, with almost any character after 'File://' triggering the bug. The issue is also speed-dependent: leaving a brief pause between typing // and the next character will prevent the crash from occurring.

More embarrassingly still for Apple, filing a crash report causes both Crash Reporter and the Console apps to crash. The Console crash can only be cured by running a terminal command:

sudo sed -i -e 's@File:///@F i l e : / / /@g' /var/log/system.log

The Next Web has a detailed analysis of the issue, noting that it is related to Apple's Data Detectors feature for automatically recognizing dates, locations and other information in text for addition to Address Book or Calendar entries.

While it is rather surprising that the issue took so long to receive publicity, Apple is now likely to include a fix for the problem sooner rather than later. It is, however, unknown whether Apple will squeeze a fix into the upcoming OS X 10.8.3 that has been in developer testing for over two months.

Several clues surfacing in recent days have hinted that Apple's iWork and iLife suites may be undergoing substantial redevelopment.

Late last week, Apple Bitch noticed two new job listings for senior software engineers for the company's iLife team, with the descriptions emphasizing a desire to "re-imagine how user interfaces should be built and work". MacNN followed up with its own reporting pointing to a number of other job postings for both the iLife and iWork teams suggesting that Apple is making significant additions to its teams.

Apple has recently added several job postings that explicitly reference the iLife team or the suite itself, including requests for an engineer in the iLife Frameworks QA department; a QA engineer to help test new features in iPhoto (that requires a "passion" for digital photography); a Senior User Interface Designer for iWork, and two Senior Software Engineer positions that explicitly reference working on the user interface of iLife.

Apple's iWork productivity suite, which includes Pages, Numbers and Keynote, last received minor updates in December, while the last major update came over four years ago. iLife represents Apple's consumer apps (iPhoto, GarageBand and iMovie) and saw its last major update in October 2010.

Apple has also been active in the area of document management and the cloud, acquiring 18 patents addressing information management from Maya-Systems.

a file sorting system that can reorganize according to time, category, or a common theme -- such as a work project -- and sync with cloud servers and other users

New senior hires and patent acquisition may point to a major redevelopment of the software, but as new hires are typically done early in the development cycle, it may be some time before the fruits of such work are released to the public.

It is also likely that the new versions of iLife and iWork would lose the skeuomorphisms - emulation of real-life objects and materials like desk calendars, leather and wood. There have long been tensions within Apple over this approach, but with skeuomorphism proponent Scott Forstall being forced out of Apple and Jonathan Ive having now assumed responsibility for Human Interface aspects of software as well as hardware design, a new design direction for Apple's software may be in progress.