MacRumors

Apple is reportedly looking to nearly double the size of its in-house creative design team, seeking to bolster its brand image with new advertising content from dedicated designers, according to a report from Ad Age.

Longtime observers say after years of capping the size and type of internal creative talent, the tech giant is significantly expanding its in-house design group. One executive familiar with the company said the group could grow to 500 or 600 staffers from about 300. [...]

[I]t is now seeking talent to work on the brand itself and wants to bulk up its ranks of high-level creative directors and heads of innovation. As part of its recruiting efforts, Apple has approached senior creatives known for innovative work.

The report notes that Apple plans to continue working with its outside ad agency partners, but that it is boosting its internal team to help with such website design, video tutorials, and more.

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Ad Age also suggests that Apple faces some challenges in recruiting creative designers, given the company's distance from the San Francisco advertising community as well as potential concerns about designers feeling limited in working with a single client that so closely defines its own advertising messages.

Aside from its own advertising efforts, Apple has also been boosting its iAd team in recent weeks and months in order to support the launch of the company's ad-supported iTunes Radio service in the coming weeks. The iAd team not only serves as account managers but also works closely with advertisers in some cases to help them develop effective ads for Apple's various ad services.

Gold EarPodsJony Ive, Apple's senior vice president of design, has contributed to an auction [PDF] celebrating "masterworks of design and innovation" to benefit Bono's Project (RED) charity.

Ive worked with designer Marc Newson to curate and in some cases customize a number of items including a one-of-a-kind Steinway & Sons grand piano, and the pair curated the rest of the collection, including a set of 18k solid rose gold Apple EarPods, pictured at right, and a customized magnum of Dom Perignon 1966 with a custom red label.

Leading the auction are the two items designed in their entirety by Jony and Marc – a unique Leica Digital Rangefinder Camera, which is, in and of itself, a feat of extraordinary engineering, and a unique aluminum desk produced by Neal Feay Studios. Joining these editions labeled 01/01 and specifically produced for the (RED) Auction are: a Steinway & Sons Parlor Grand Piano and a 2012 Range Rover, both customized by Jony and Marc; a unique version of Hermès’ iconic Cavale saddle created in red leather with custom red stitching; a one- of-a-kind pair of classic Apple EarPods in solid rose gold; a Russian cosmonaut suit; a pair of Damien Hirst ‘Spin Chairs’ designed by Jasper Morrison; a custom Jaeger-LeCoultre Atmos “561” Clock with unique red accents created for the auction; and a Dom Pérignon Œnothèque s 1966 Magnum with custom red foil label, red ice bucket cooler and limited edition protective case.

The charity auction will be held on November 23 at Sotheby's New York.

Norwegian software company Opera Software ASA has released a brand-new WebKit-based browser named Coast for the iPad. The browser, which comes with the tagline "the browser that should have come with the iPad", is the product of one and a half years of software development at the company's headquarters in Oslo.


Coast is Opera's attempt to build a browser actually optimized for a touchscreen interface, such as the one on the iPad, and dispenses away with the traditional toolbar seen in most internet browsers. Instead, users swipe back and forth to navigate between pages and, in order to keep the interface as clean as possible and to help users focus on the web page they are currently viewing, the URL box is missing. There are no tabs for individual pages; users can switch back and forth using thumbnails, much like switching applications in iOS 7, and close down pages by swiping upwards.

The iPad is nearly buttonless; why shouldn’t the apps for it be? Elements such as back and forward buttons are gone from Coast. All navigation is done by swiping the way you naturally would on an iPad – just like in a good iPad app. A single button takes you to the home screen, and another shows the sites you have recently visited – that’s about it for buttons in Coast.

When using touch-based navigation, small buttons that work on a regular computer don’t work well on a tablet. It’s not about just enlarging already existing elements; it’s about making the design interesting and uncluttered.

Essentials such as website security are handled in the background, with can’t-miss warnings when a suspicious site is accessed and extensive info on site reputation.

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The home screen of Coast displays a number of common websites, such as YouTube, Google+ and Vice, which can be shuffled around and deleted if necessary. Commonly-viewed pages will also start appearing over time. Unlike Opera's previous browser, Opera MiniCoast now relies on WebKit, the default engine built into iOS to render pages, rather than its own. The project is simply an attempt by Opera to try and redesign the browsing experience on a tablet device, and the company plans to release it to the iPhone and other devices such as Android soon.

Coast is a free download from the App Store and is currently only available on the iPad. [Direct Link]

C Technology has posted a new video (direct link to video) showing what appears to be a powered-on blue iPhone 5C. The brief video does not show much of the handset's physical design, revealing only the blue edges of the device, but if legitimate would be further evidence that the assembled devices are making their way out of Apple's suppliers.

A similar video of what appeared to be a red iPhone 5C leaked one week ago, and a number of photos of packaged iPhone 5C units have also been surfacing. MacRumors also heard that new iPhone hardware was already being shipped into the United States last week, with a separate source claiming that the iPhone 5C was included in those shipments.

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Amazon has released a “mandatory” update to its Kindle app for iOS devices, informing users that not updating the app to the latest version may cause a loss of books and account registration upon upgrade to Apple’s upcoming iOS 7 mobile operating system.

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This is a fix for a Kindle issue with the upcoming iOS7 OS upgrade that may cause customers to have to re-register and re-download books from Amazon. Please download and install - this is a required update before upgrading to iOS7.

iOS 7 is expected to be released shortly after the announcement of Apple’s refreshed iPhone line at the company's media event tomorrow, with the updated operating system featuring a new design and numerous other tweaks. Kindle is a free app and can be downloaded from the App Store. [Direct Link]

Microsoft today launched its Xbox Music service on iOS and Android, expanding the service to other devices almost a full year after its original introduction. The company has also introduced free ad supported web-based streaming for all browsers, but mobile users will need an Xbox Music Pass to access the service, which costs $9.99 per month after a free 30-day trial.

The Xbox Music iPhone app includes a number of iOS optimized features such as the ability to multitask with Xbox Music running in the background, artist-based radio stations, and playlists that sync across all devices.

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Xbox Music Pass on iPhone features:
- Stream ad-free music from a catalog of tens of millions of songs
- Add songs, albums, and playlists to your Xbox Music collection and access them from other devices
- Create playlists that sync across your phone, Xbox 360, PC, tablet, and the web
- Listen to music while using your iPhone
- Listen to artist-based radio stations
- Enjoy a rich visual experience for searching, viewing, and playing back music

According to Xbox Music general manager Jerry Johnson, who spoke to The Verge, Microsoft plans to update the Xbox Music app every four to six weeks. One of the first updates will include support for an offline mode.

Microsoft's expansion of Xbox Music comes as the company prepares to launch the service on its upcoming Xbox One console, which will be released on November 22nd.

Xbox Music is a free app and can be downloaded on the App Store. [Direct Link]

Popular iOS game Dots has been updated to add a new gameplay option called "Gravity Mode" that will be available for one week, along with with improvements in speed and battery life.

Specifically, the new mode is sponsored by company General Electric to celebrate "Gravity Day", and features no time limits or restrictions along with the addition of a "gravity button" which shuffles the dots based on the the angle and tilt of the phone.

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Betaworks executive Paul Murphy spoke about the new mode to The Verge:

Gravity mode will arrive this Sunday on Android and iOS and be available for one week. Betaworks' SVP of product, Paul Murphy, describes how it will work. "You can think of it like a 'zen' mode for Dots. No timers, no restrictions, just connect as many dots as you'd like. If you get stuck, you can click the gravity button, which acts as a shuffler. To make it happen, our team implemented a physics engine so the dots appear to fall with gravity and move based on the angle of the phone."

The game has been very popular on iOS, hitting #1 in 20 countries. Dots is a free app and can be downloaded on the App Store. [Direct Link]

An Ohio man, Noam Lazebnik, has filed a class action lawsuit against Apple for failing to provide iTunes users who purchased a "Season Pass" for Breaking Bad with the full season of 16 episodes, reports GigaOM.

Season 5 of the show was split into two eight-episode sections that aired in July of 2012 and August of 2013 and iTunes customers were asked to pay $14.99 to $22.99 (Standard and High Definition) for each half of the season. Lazebnik has levied a charge of false advertising against Apple for not providing consumers who purchased the first eight episodes with the second half of the season.

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When a consumer buys a ticket to a football game, he does not have to leave at halftime, When a consumer buys an opera ticket, he does not get kicked out at intermission. When a consumer buys a "Season Pass" to a full season of a television show on iTunes, that consumer should get access to the whole season.

While Apple is charging $34.99 for a 16-episode run of a similar show, Suits, other television providers like Amazon and Microsoft have also split the two sections of Breaking Bad into two purchases given the year-long gap between airings.

Breaking Bad can currently be purchased on the iTunes Store, and tops both the "Top TV Episodes" and "Top TV Seasons" on the store’s charts.

snowleopard.jpgMac gaming publisher Aspyr has announced on its blog that as of the launch of OS X Mavericks later this year it will begin phasing out support for running titles on Mac OS X 10.6 Snow Leopard, which includes future patches for existing games as well as any upcoming titles that the company plans to publish for Macs.

The company has also stated that older titles that receive updates or patches may stop working on systems running Snow Leopard altogether.

This means all future releases of Aspyr games, as well as any patches and updates for existing Aspyr games, will no longer be supported on Mac OS X 10.6 (Snow Leopard); in some instances, older titles that receive updates or patches may cease to work on OS X 10.6. To continue to play the latest Mac games, we recommend upgrading your computer or operating system to the latest version of OS X.

Aspyr also stated in the post that 8% of its existing audience is on Mac OS X 10.6, down from 16% in January. Recently, the company has published games such as Bioshock Infinite and Borderlands 2 on Apple’s platform. According to a report from yesterday, Apple is targeting a late October launch for OS X Mavericks.

With Apple set to introduce its iPhone 5S and iPhone 5C at next Tuesday's media event, part leaks are continuing to appear revealing information about the devices. The latest part to appear is alleged to be the logic board for the iPhone 5C, completely assembled but unfortunately with shielding in place that keeps most of the chips and other components hidden.

One set of photos was shared by C Technology, showing front and rear views of the part as well as a shot of nearly a dozen of the parts laid out on a table.

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A second set was posted (registration required) to Chinese microblogging site Sina Weibo (via Nowhereelse.fr), again showing the front and rear of the board.

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Click for larger

Perhaps most interestingly, the features that can be seen on this iPhone 5C logic board reveal it to be extremely similar to the iPhone 5S logic board seen months ago in bare form and in a prototype device.

Leaked shells for the iPhone 5S and 5C have shown identical layouts for screw holes used to mount the respective logic boards, but today's photos show that even the physical connectors and components on the board itself are laid out in the same positions and orientations, at least as far as can be discerned with the shielding in place.

The iPhone 5S is expected to carry more advanced hardware than the iPhone 5C, with the iPhone 5C having been said to essentially be an iPhone 5 wrapped in a new plastic shell. But if these images are indeed accurate, it appears that Apple has reworked those iPhone 5 components to fit onto a new basic logic board design that is shared between the two new iPhone models.

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Apple has filed for a European patent (via Free Patents) detailing a system for combining a fingerprint scanner with near field communication (NFC) technology, allowing for dual modes of operation in a single space-saving design. The patent application was published yesterday and discovered by Patently Apple.

The European patent application is derived from a U.S. patent application filed in March 2012 and quietly published on Thursday without mentioning Apple as the assignee, and the applications describe the fingerprint/NFC circuitry as embedded into a button or other surface included on a mobile device. That implementation lines up with numerous rumors of a fingerprint-scanning home button being included in Apple's upcoming iPhone 5S, although the potential inclusion NFC on the iPhone 5S has not been a frequent topic of rumor discussion.

A touch sensor or fingerprint sensor may have an array of conductive electrodes for gathering sensor data from the front face of an electronic device, an edge of an electronic device, a button in an electronic device, or other portion of an electronic device. A fingerprint sensor or other sensor may also be formed using optical structures such as one or more light sources and receivers.

Near field communications circuitry may be included in the electronic device. Circuitry such as filter or switching circuitry may be used to couple both the near field communications circuitry and the sensor circuitry to a common conductive structure. This allows the conductive structure to be shared between sensor functions such as fingerprint or touch sensor functions and near field communications functions.

Control circuitry within the electronic device may operate the device in multiple modes. When operated in a sensor mode, the sensor circuitry may use the conductive structure to gather fingerprint data or other sensor data. When operated in near field communications mode, the near field communications circuitry can use the conductive structure to transmit and receive capacitively coupled or inductively coupled near field communications signals.

fingerprint_patent2
Beyond the home button, Apple suggests that other areas on a mobile device can be used to house the combination sensor, including but not limited to the device’s screen, ear speaker, side bezel, and built-in bottom speaker, as well as other inactive areas on the phone such as next to the home button or near the headphone jack.

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Notably, the patent also discusses and depicts a metal ring around the home button and its embedded sensor, something that has been seen on photos of what is alleged to be packaging for the iPhone 5S. Previously, KGI Securities analyst Ming-Chi Kuo indicated that the phone will have a sapphire-covered convex home button to support the fingerprint sensor, but more recent reports have claimed a relatively non-distinct design for the home button that may contain a shinier border as seen in the photos of the packaging.

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Apple will unveil the next-generation iPhone 5S and the low-cost iPhone 5C during an iPhone event next Tuesday. In addition to a fingerprint sensor, the iPhone 5S is expected to have an upgraded processor, an improved camera, and a new "champagne" color option.

Tag: Patent
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It appears that Apple plans to include support for iBooks Textbooks on the iPhone and the iPod touch with the launch of iOS 7. As noted by 9to5Mac, the iOS 7 App Store includes a new "iBooks Textbooks" section in the educational category.

The section is currently unpopulated, but it does contain the framework for future textbook offerings. There are a number of subject headings, including Humanities, Life Sciences, and Physical Sciences, which include promotional graphics optimized for the iPhone. Section headings are also populated, advertising a number of book bundles like "High School Core Curriculum" and "School Yourself Hands-on Calculus."

textbooks
The appearance of iBooks Textbooks in the App Store comes following an iBooks Author wording change suggesting Apple could be adding iPhone support for content created with the iBooks Author app. While the wording was later changed back to specify that such content was viewable only on the iPad, the wording has been changed once again to include all iOS devices with iBooks 3.0 or later.

iPhone support for Textbooks and other iBooks Author content is a logical step for Apple as it continues its educational push to get more iOS devices in classrooms. The company has signed several major educational deals in recent months and it has also changed its iTunes Terms and Conditions to allow students under age 13 to create educational iTunes accounts for the first time.

Apple is also planning to expand the reach of its iBooks with Mavericks, introducing an iBooks Mac app for the first time. The app, which is geared toward students, includes a number of study tools like automatically generated note cards and simple note-taking capabilities. iOS 7 is expected to be release shortly after the launch of the new iPhones on September 10, with Mavericks expected somewhat later in October.

Update: The Textbooks section has now been removed from the iOS 7 App Store.

Related Roundup: Apple Vision Pro
Related Forum: iOS 7

appletv.jpgApple will not be debuting a new version of its Apple TV at next week's iPhone event, reports AllThingsD. Earlier this week, a "mysterious" set top box shipment from a new supplier suggested Apple could be planning to introduce an upgraded Apple TV, but it appears that the shipment likely consisted of existing hardware rather than a new product.

Despite speculation about new Apple TV hardware on the way, Apple won't be unveiling any new boxes next week, according to people familiar with the company's plans.

That said, the company will be tweaking the software inside its Web TV box. Apple has already said that it will be bringing its new iTunes Radio service to Apple TV. And it has been adding new content partners, including Disney and HBO, throughout the summer.

While testing beta versions of Mavericks and iOS 7, Apple has also been testing new Apple TV software. The 5.4 Apple TV update includes support for iTunes Radio and it also allows users to purchase music from the iTunes Store on the Apple TV. In addition, it includes a "Conference Room Mode" for business and academic settings, easier setup options, and multi-display support.

AllThingsD suggests that other software changes will be introduced as well, including a new AirPlay feature.

Sources say that one new feature in the works will let people who’ve bought content from Apple play that stuff on other users' Apple TVs, via Apple’s Airplay system. So if you’ve bought a TV show or movie from Apple’s iTunes store, you could watch it at a friend’s house, by calling it up on your iPhone, and telling your friend’s Apple TV to start streaming it.

Over the past several months, Apple has been working to fortify its Apple TV offerings and has introduced a number of new channels. WatchESPN, HBO GO, Sky News, Crunchyroll and Quello were added in June, and in August, Apple debuted new channels for Vevo, the Smithsonian, and Disney. Deals with TWC and The CW are also said to be in the works.

Apple's Apple TV update will likely debut alongside iOS 7, which is expected to be released to the public sometime after the September 10 iPhone event.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

BlackBerry Messenger for the iPhone was submitted to the App Store two weeks ago, which means the launch could be coming at any time pending approval from Apple. The news was announced this afternoon by BlackBerry Social Media Manager Alex Kinsella.

BBM, which functions similarly to Apple's iMessage, was one of the first proprietary mobile messaging services and remains popular to this day with more than 60 million active monthly users.

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BlackBerry first announced the iOS version of BBM in May, and sent out beta invites to the service in early August.

Two weeks ago, BlackBerry posted a user guide for the app, detailing the how the service works, its available features, and how to create an account. The app was expected to be launched shortly after the guide was posted, but it appears that it is still under review.

It is not clear why BlackBerry Messenger is still stuck in the review process after two weeks, as Apple typically finishes app reviews within five business days.

BlackBerry will have a lot of competition in the messaging space on iOS. In addition to iMessage, there are a number of other third-party messaging services that have soared in popularity over the last couple of months, including LINE, Whatsapp and WeChat.

After years of ongoing negotiations, it appears that Apple and China Mobile have finally reached a deal that will see China's largest carrier offer the iPhone. According to The Wall Street Journal, Apple is currently preparing to ship the new low-cost iPhone "5C" to the carrier.

A deal would cap years of negotiations between the two companies. Apple has tried to hammer out a deal with China's largest wireless carrier that has 700 million subscribers, seven times the size of the U.S.'s largest wireless carrier Verizon Wireless. Greater China is Apple's third biggest market after the U.S. and Europe in terms of sales.

Apple has asked Foxconn, its longtime contract manufacturing partner, to add China Mobile to the list of carriers slated to receive a new low-cost iPhone, one of these people said. It isn't clear when the phones would be delivered.

Reaching a deal with China Mobile has not been an easy feat for Apple, and the two companies have been in negotiations and talks for more than two years.

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Rendering of Apple's Low-Cost iPhone 5C

Much of the problem stemmed from China Mobile's use of TD-SCDMA, which Apple's iPhones have not previously supported, though revenue share terms were also an issue. Tim Cook met with China Mobile officials several times over the course of the year and in August, China Mobile chairman Xi Guohua reported that the company was close to achieving an agreement with Apple.

Apple's lower-cost iPhone, which has been developed primarily for emerging markets like China, is expected to carry a price tag between $400 to $500, making it more affordable than alternatives like the upcoming flagship iPhone 5S. Apple will announce its new iPhone lineup on September 10, with an event to follow in Beijing on September 11.

While China Unicom and China Telecom are expected to receive the iPhone on September 20, China Mobile's launch could come somewhat later because of the need for regulatory approval on the TD-SCDMA compatible iPhone.

Update: According to Bloomberg, a deal is close to being finalized, but it will not be announced during the September 10 iPhone event.

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onenoteMicrosoft today updated its OneNote app for the iPad to version 2.1, allowing users to create new notebooks within SkyDrive for the first time. In-app notebook creation means OneNote for iPad can now be used as a standalone product without the need for a PC connection.

Previously, users were not able to create new notebooks within the app, meaning that a desktop or web version of OneNote was necessary. Now users can add, rename, and delete their notes directly on the iPad. Unfortunately, while the iPhone version of OneNote did receive an update to decrease the size of the app, it did not receive the same standalone functionality.

In addition to the ability to create notebooks, the iPad version of OneNote has also received improved Japanese typing responsiveness, automatic list detection, and bug fixes.

- Create new notebooks within SkyDrive
- Create, rename or delete sections
- Improved Japanese typing responsiveness
- Automatic list detection
- Bug fixes

OneNote is available for free for the iPhone or iPad. [Direct Links: iPhone/iPad]

Unconfirmed photos of what is alleged to be the packaging for the iPhone 5S have been released by Chinese site C Technology [Google Translation]. The photographs depict a standard white iPhone box, similar to the boxes Apple has used as packaging for previous versions of the iPhone.

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A black iPhone is printed on the top of the box and the phone's home button is surrounded by a new silver ring and pictured without the iconic square in the middle. The design is in line with rumors suggesting the iPhone 5S home button will be slightly altered in order to accommodate an expected fingerprint sensor, but there is no way to confirm the veracity of the images.

The solid black background on the phone is suspect as Apple typically uses a wallpaper for a background, but leaked images of purported iPhone 5C packaging have also shown a solid colored background.

While KGI Securities analyst Ming-Chi Kuo has indicated the iPhone 5S will feature a sapphire-covered convex home button to support the fingerprint sensor, other reports have disagreed with this conclusion, with 9to5Mac suggesting a non-distinct design for the home button that might possibly contain a shinier border as seen in the photo.

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Apple will unveil the iPhone 5S and the iPhone 5C during an iPhone event next Tuesday. In addition to a fingerprint sensor, the iPhone 5S is expected to have an upgraded processor, an improved camera, and a new "champagne" color option.

Update: C Technology has now posted higher-quality versions of the original two photos, as well as two additional photos of the box.

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With Apple's media event still four days away and the launch of new iPhone hardware likely two weeks away, campers are already starting to line up at the company's flagship Fifth Avenue retail store in Manhattan.

While early lineups are frequently done as promotional stunts rather than campers arriving simply as devoted fans, with some early campers at past launches even receiving sponsorships to promote brands while they wait, it seems that the bar is continually being raised with campers now arriving even before Apple has announced anything.

Two representatives from Cincinnati-based SellYourMac arrived on the scene today to begin what they hope will be a two-week campout, only to find that they were not the first people in line at the Fifth Avenue store, which generally serves as one of the most high-profile launch sites due to its iconic design and 24-hour operation. Two other campers claimed their spots at the front of the line last night, settling in for the long wait.

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According to Sell Your Mac's Jon Murphy, the campers have yet to have any discussions with Apple's store staff about their plans, but the line is forming in its usual spot on the plaza outside the store's landmark glass cube.

Apple's media event is scheduled for next Tuesday, with rumors and speculation pointing to a launch of the iPhone 5S and 5C in the United States and other first-wave countries on Friday, September 20.

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