MacRumors

Back in January, OWC confirmed that the 2013 Mac Pro's processor was socketed and removable, theoretically allowing for future upgrades, which are now available by the company. As of today, OWC is allowing users to send in their Mac Pros for both processor and memory upgrades.

Processor upgrades, which start at $1,498 with the trade-in of the base Apple-supplied quad-core processor, include 8-core, 10-core, and 12-core models that are compliant with Apple's technical specifications and power requirements. OWC says that the upgrades are tested, qualified, and guaranteed to meet or exceed the processors available from Apple.

According to the company, the processors are up 46 percent faster than base factory processors available from Apple, and up to 31 percent more affordable.

OWC Turnkey Server Class Processor Upgrade options for Mac Pro 2013 models:

- Intel Xeon E5–2650 v2 8-Core 2.6GHz with 20MB Cache, 25% faster, $1498
- Intel Xeon E5–2667 v2 8-Core 3.3GHz with 25MB Cache, 41% faster, $2448
- Intel Xeon E5–2690 v2 10-Core 3.0GHz with 25MB Cache, 45% faster, $2396
- Intel Xeon E5–2697 v2 12-Core 2.7GHz with 30MB Cache, 46% faster, $2978

The company is also offering turnkey installations of its memory upgrades, which as previously announced, are available in 32, 64, 96, and 128 GB kits starting at $449.

OWC's Turnkey Upgrade Program, which is available for processor, memory, and storage upgrades, offers professional installation and testing by Apple Certified technicians, also including shipping both ways and rebates for existing hardware. More information on the program can be found on the Other World Computing upgrade website.

Following the launch of Microsoft's Office apps for iOS, Apple is updating its iWork apps for iCloud, Mac, and iOS, adding some major improvements to compete with Microsoft's Excel, PowerPoint, and Word.

As noted by 9to5Mac, Pages, Numbers, and Keynote for iCloud have gained updated designs for their document, spreadsheet, and presentation editors along with support for Retina displays. All three apps have also been updated with the ability to share view-only documents and to open documents directly from iCloud Mail.

Individually, Pages has also been updated with new templates, the ability to edit charts in imported documents, and improved text wrap. Numbers now has improved pop-up menu support, and Keynote also allows charts to be edited in imported documents.

A pop-up within the iWork for iCloud apps indicates that Apple also has plans to update Pages, Numbers, and Keynote for both iOS and Mac, with the updates being required to open documents edited in iCloud.

Apple last updated its iWork suite of apps across all platforms in January, adding several new features to improve the software and return functionality that was removed when the new iWork apps were introduced back in September. Apple pledged to improve the apps back in November after facing significant user criticism from power users.

Pages for Mac - [Mac App Store]
Numbers for Mac - [Mac App Store]
Keynote for Mac [Mac App Store]

Pages for iOS - [App Store]
Numbers for iOS - [App Store]
Keynote for iOS - [App Store]

Update 2:00 PM PT: Keynote, Numbers, and Pages for Mac are all available for download, with each update adding a slew of new features to the apps, including a new "view only" setting that allows users to share documents that can be viewed but not edited. The updated versions of all three apps contain a slew of new features.

Keynote, for example, has gained improved Presenter Display layouts and labels along with new transitions and builds, among other features, while Numbers has new printing options, custom data formats, and custom table styles. Pages has copy-paste style improvements, improved AppleScript support, and better placement of inserted and pasted objects. All of the updates can be found in the Mac App Store.

Updated versions of Pages, Numbers, and Keynote for iOS are also available for download from the App Store, adding the same "view only" setting that lets users share documents that can be viewed but not edited, along with many other new features.

Apple is making it easier for anyone to create an ad campaign using its iAd Workbench mobile advertising tool. As noted by Ad Age, the company is now allowing any person with an Apple ID to open an iAd Workbench account and create an ad campaign, a feature previously restricted to registered developers. The changes will make it simpler for advertisers, small and large, to create ads for the platform.

At the onset of its mobile-ad business, Apple extended olive branches to a select group of brands, promising premier reach. But advertisers pushed back against its pricey offerings. Now, it appears Apple has concluded money in mobile ads comes from a wide net; in short, it'll look more like Google.

Apple is also introducing new features to Workbench, its web-based platform used for tracking and launching campaigns. Users can now include short videos in an ad, which will be displayed full screen on the iPad and the iPhone, as first described earlier this year. Previously, iPhone ads were limited to less obtrusive banners that needed to be tapped before a video would play. Video iAds are also able to send viewers to websites or promoted iTunes content, rather than just mobile apps.

At the current point in time, the iAd Workbench expansion is limited to mobile ads and does not extend to iTunes Radio. Ad buyers are able to pay based on cost-per-click or cost-per-thousand impressions.

The company is likely hoping to attract new advertisers to the iAd platform with the introduction of videos and the simplification of account creation. Since its 2010 debut, iAd has been largely unsuccessful gaining advertising partners, but Apple has been aiming to revive iAd since the introduction of iTunes Radio.

Several major advertising partners, including McDonald's, Nissan, Pepsi, and Procter & Gamble signed up for iAd when iTunes Radio debuted and Apple has managed to increase iAd revenue to $260 million in 2013 from $38 million in 2011.

Apple is in talks with chipmaker Renesas Electronics over the potential acquisition of a unit that creates chips for smartphone displays, reports Japanese business site Nikkei. The chips, which are already used in the iPhone's liquid crystal displays, improve both image sharpness and battery life.

Renesas SP Drivers, the division Apple is aiming to purchase, is a leading producer of drivers and controllers for small LCDs. The company is a joint venture between Renesas, Sharp, and Powerchip, with Apple offering 50 billion yen or $479 million for Renesas' 55 percent stake in the company. Following the transaction, Sharp is also expected to sell its 25 percent of shares in Renesas SP to Apple, while Powerchip will retain 20 percent.

Renesas SP is the world's leading producer of drivers and controllers for small and midsize LCDs, with a market share of around one-third. These chips determine a display's quality and performance as well as a phone's overall energy efficiency – they are said to account for around 10% of battery usage.

Renesas' 240 employees are expected to stay with Apple and the company is aiming to complete the transaction by the summer.

In recent years Apple has taken a greater interest in controlling its own production supplies and core technologies, signing a deal with GT Advanced that will provide it with massive quantities of sapphire and purchasing several chip firms in the past, including P.A. Semi and Passif Semiconductor.

Update 12:28 PM PT: Renesas has issued a statement on the potential acquisition, neither confirming nor denying Apple's interest.

There were media reports regarding Renesas SP Drivers, which were published in certain media.The reports were not based on announcement of Renesas and Renesas SP Drivers’ announcement and they cannot be confirmed or regarded as fact at this time.

Today is April Fools' Day, which means readers should be wary of what they read online as much of it will be a gross hyperbole created in the name of fun. Today also marks Apple's 38th anniversary, with the company having been founded on this day in 1976 by Steve Jobs and Steve Wozniak.

Among the popular April Fools' Day jokes making the rounds today are the following:

Apple Acquires iFixit

Based on the number of tips we've received, iFixit wins the award for the most believable Apple-related April Fools' prank for 2014. The popular device repair company changed its entire website to announce that it is being acquired by Apple.

It’s finally here. We're thrilled to announce that we are joining forces with Apple starting this summer. It has been an exciting adventure for all of us at iFixit, and we can’t thank our dedicated community enough. Let’s start our next chapter together.

BookBook for iMac

Twelve South, which offers a popular line of book-themed iPhone, iPad, and Mac notebook cases, has introduced its largest version yet: BookBook for iMac.

SwiftKey "Flow Hard" for Physical Keyboards

Popular alternative keyboard SwiftKey, which recently began experimenting on iOS, announced "Flow Hard", a version of its gesture-input technology for physical desktop/laptop keyboards. The new Flow Hard is guaranteed to increase your typing speed and your overall productivity.

The now Google-owned Nest partnered with Virgin America to bring Total Temperature Control to airlines, allowing users to customize their own seat environment.

Orbotix today unveiled the SelfieBot, a camera-equipped drone that hovers around you, capturing the best selfie moments you would normally miss. Always ready to snap a picture, the SelfieBot can be controlled by your smartphone or operate independently.

Google has added support for emoji translation to its popular Chrome browser for iOS and Android. Instead of boring and bland text, users can capture the sentiment of each page through efficient and emotive illustrations.

Today we’re announcing Google Translate support for Emoji, built directly into Chrome for Android and iOS. You can now read all your favorite web content using efficient and emotive illustrations, instead of cumbersome text. Our translation algorithm interprets not just the definition of the words on a webpage, but also their context, tone and if appropriate, facial expression. It then distills text into articulate, meaningful symbols so you can get more out of every screen.

MacRumors has not participated in April Fools' Day prank news stories on its regular news pages in past years, and has no plans to break from that tradition this year. All news stories posted on our front page, iOS Blog, and Mac Blog today are real.

Apple is set to begin mass production of the 4.7-inch display to be used in the iPhone 6 this May in preparation for the device's general release this fall, according to a new report from Reuters.

Citing supply chain sources, the report also states that the much rumored 5.5-inch version of the iPhone could be delayed due to difficulties with in-cell production technology, and is likely to commence several months after the initial production of the 4.7-inch displays.

Japan Display Inc, Sharp Corp and South Korea's LG Display Co Ltd have all been tapped to make the screens, said the sources, who asked not to be identified.

But due to difficulties with in-cell production technology for the larger 5.5-inch size, one of the sources said, a decision was made to begin mass production with the 4.7-inch version alone.

Production of 5.5-inch screens is expected to start several months later, with the possibility of a shift to a film sensor instead of in-cell technology for that size, the source said.

A report last week from Japanese business newspaper Nikkei stated that the iPhone 6 could launch "as early as September", and will be offered in 4.7-inch and 5.5-inch display sizes. This contrasted a claim from UBS analyst Steve Milunovich, who also said that the 4.7-inch version of the iPhone 6 might be the only model to launch later this year, with a timeframe for the larger 5.5-inch version unclear.

In addition to a larger display, Apple's next-generation iPhone will likely feature a durable, sapphire screen, and a thinner, bezel-free design in addition to expected camera and processor upgrades.

Apple updated its investor relations page today to note that it will announce its earnings for the second fiscal quarter (first calendar quarter) of 2014 on Wednesday, April 23. The earnings release typically occurs just after 4:30 PM Eastern Time following the close of regular stock trading, and the conference call is scheduled to follow at 5:00 PM Eastern / 2:00 PM Pacific.

MacRumors will provide running coverage of the earnings release and conference call.

The release will provide a look at sales of the iPad Air and Retina iPad mini sales during their second quarter of availability as well as iPhone 5s and 5c sales through the first three months of 2014. Apple reported a record number of iPhone/iPad sales during the first quarter of 2014, at 51 million iPhones and 26 million iPads.

In its fiscal first-quarter earnings call, Apple guided expected revenue of $42-44 billion and gross margin between 37 and 38 percent. This reflects an expectation of near-zero growth from Q2 of fiscal 2013.

AnandTech provides a detailed analysis of Apple's A7 (ARM-based) mobile processor which was introduced in the iPhone 5s. The latest information and analysis comes from Apple's own code changes to the LLVM Compiler project.

While AnandTech goes into great detail on the architecture of the A7 chip and how it compares to the A6, they conclude that the A7 chip is indeed -- as Apple claimed -- "desktop class" and "the rest of the players in the ultra mobile CPU space didn't aim high enough". In fact, they found that there are almost no iOS apps that take full advantage of the A7 processor. The processor even seems overpowered for the current devices in both RAM bottlenecks and battery consumption.

Qualcomm chief marketing officer originally described the 64-bit A7 as a "marketing gimmick" but Qualcomm later backtracked on that statement. Another Qualcomm employee then said that the 64-bit Apple chip "hit us in the gut."

"Not just us, but everyone, really. We were slack-jawed, and stunned, and unprepared. It’s not that big a performance difference right now, since most current software won’t benefit. But in Spinal Tap terms it’s like, 32 more, and now everyone wants it."

Any reference to "desktop class" Apple processors may remind readers that there have been recurring rumors that Apple has been testing ARM processor based MacBook Airs. Apple even threatened that it would stop using Intel chips due to concerns over power consumption. AMD or even ARM were speculated to be possible alternatives.

The majority of iOS users prefer iOS games that are available for free and supported with advertisements, according to a new study conducted by Wild Tangent in collaboration with analytics firm IHS Technology.

The survey, which queried 500 iOS users, saw 86 percent of respondents state that they prefer free games with ads over paid games without ads. Broken down, 70 percent of respondents preferred free games supported by advertising, while 16 percent were in favor of freemium games with the option to pay for levels. Just 14 percent of those surveyed preferred iOS games that required money upfront to download.

When asked about their preference for the types of games online gamers preferred, advertising supported games were chosen by the vast majority of those surveyed. 70% of respondents said they preferred free games supported by advertising and 16% preferred freemium games with the option to pay for levels in the game. Only 14% preferred online games they had to pay for to play.

Gamers also prefer advertising models that give them control over their viewing. When asked if they prefer games that let them choose when and how to view ads over those that do not, 71% preferred that level of control.

Gamers also overwhelmingly preferred value exchange ads within freemium games, which allow users to play videos or view other advertisements in exchange for in-game currency or items. The recently released Disco Zoo provides a good example of such a system, rewarding players with in-game Bux for viewing short videos. The addition of free in-game items acquired through advertisements boosted time spent within games by approximately 28 percent.

Over the course of the last several years, freemium games have largely replaced paid titles as the standard in the App Store. As of today, 43 of the top 50 apps listed on the App Store's Top Grossing chart are freemium gaming titles. Several others are non-gaming apps that offer in-app purchases, and only one paid game, Minecraft - Pocket Edition is ranked as a top grossing app in the number 18 spot.

Some of the most popular freemium apps in the App Store, like Clash of Clans and Candy Crush Saga, have generated millions of dollars in revenue. Clash of Clans, for example, is said to earn approximately $1 million per day through add-on content, booster packs, and more, while Candy Crush Saga earns upwards of $834,148. In comparison, Minecraft - Pocket Edition is estimated to be earning $60,000 per day -- not exactly small change, but nowhere near the revenue popular freemium games can bring in.

Given the sheer amount of money that freemium and free games supported with advertising make for developers, it is not surprising that the freemium business model has largely taken over the App Store.

According to IHS, by 2017, only 10 percent of mobile and tablet gaming revenue will be generated by paid downloads, with the rest of revenue coming from ad-supported free apps. Today, approximately 15 percent of gaming app revenue comes from paid apps, with 85 percent being generated through in-app purchases.