MacRumors

T-Mobile will be putting an end to its grandfathered plans, reports TmoNews, in an attempt to simplify its offerings. According to a T-Mobile spokesperson, though its grandfathered plans are ending, customers will be offered "similar or better features at a comparable price."

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Maintaining thousands of rate plans is the norm in the industry, but we think it creates unnecessary complexity. Simple is better, which is why we’re reducing the number of older plans in our systems. We’re giving customers on these plans the opportunity to choose a plan that best meets their needs. For the vast majority, their plan will provide similar or better features at a comparable price.

A letter was also sent out to customers on the upcoming changes, which will see users shifted to one of the company’s Simple Choice rate plans.

Thank you for being a loyal T-Mobile customer. We appreciate your business and are committed to providing the best mobile experience for you. We listened to customer requests to simplify wireless, and have responded by restructuring all of our current plans to be simple and straightforward–and with unlimited voice now included in all plans. In November, we’ll be retiring your old rate plan and upgrading you to a new rate plan.

It appears that T-Mobile is granting special rates to the grandfathered customers that it is switching to new plans, offering one user Unlimited Voice, Text, and 4G data for $45/month, a plan that is normally priced at $70/month.

T-Mobile's new rate plans will take effect in November, and the company is giving customers the option to cancel their service with no penalty until February 1, 2014.

Applelogo.pngIreland may shut down a tax loophole that allowed Apple to avoid declaring itself a tax resident in any country, reports The Street.

Apple, which currently has multiple subsidiary companies in the Irish city of Cork (Apple Operations International (AOI) Apple Operations Europe, Apple Operations, Apple Sales International and Apple Distribution International), is able to move money around the world without tax penalties because companies managed and controlled abroad but located in Ireland are not subjected to taxes.

"The second measure to be included in the Finance Bill is a change to our company residence rules aimed at eliminating mismatches – that can exist between tax treaty partners in certain circumstances – being used to allow companies to be ‘stateless’ in terms of their place of tax residence," the country said in a press release on Tuesday.

Subsidiary Apple Operations International has come under scrutiny in recent months for exploiting the loophole, as it has received billions of dollars between 2009 and 2011, but paid no taxes to any government. According to Apple’s own statement on the matter, AOI is incorporated in Ireland and therefore not a tax resident in the United States, but as it is controlled via the U.S., it does not meet the tax resident requirements in Ireland either.

According to Reuters, requiring companies to declare a tax residence will have little overall impact on Apple, as Ireland will allow companies to choose any country as a tax residence, including zero tax jurisdictions.

A spokesman for the Department of Finance declined to explain the change but denied it was due to U.S. pressure.

He added that companies could still nominate any country they liked as their tax residence, including zero tax jurisdictions such as Bermuda - a provision that tax advisers said was unusual internationally.

Earlier this year, Apple CEO Tim Cook testified in front of the U.S. Senate Permanent Subcommittee of Investigation following an accusation that the company avoided paying billions in federal taxes via “extensive tax-avoidance strategies.”

During the hearing, Tim Cook insisted that Apple pays all of its taxes. "We pay all of the taxes we owe, every single dollar," he said. After an extensive investigation of Apple’s finances and disclosure practices concluded in September, the U.S. Securities and Exchange Commission opted not to take any action against the company.

Apple has said that it plans to use its extensive foreign cash pile to invest abroad, creating additional Apple Stores overseas, expanding its iTunes Store, and boosting its international marketing.

OtterBox today sent out a press release announcing a new series of cases for iPhone 5s, 5c, and 5 models with waterproof protection along with full Touch ID support.

The Preserver Series cases appear to be the descendants of the LifeProof case following OtterBox's acquisition of that company earlier this year.

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The company claims the cases are fully submergible to 6.6 feet for 30 minutes, and protects against drops up to 6.6 feet.

"About 70 percent of the Earth’s surface is covered in water, and technology is almost as pervasive," said OtterBox CEO Brian Thomas. "We take our smartphones with us everywhere, and OtterBox is dedicated to making these activities as worry-free as possible. The Preserver Series is dependable, seriously waterproof protection that you can trust."

The two-piece case snaps together for easy installation. It boasts a solid plastic frame lined with device-cradling foam and overmolded bumpers to absorb and deflect shock away from the device inside. The built-in screen protector guards the vibrant display from scratches without inhibiting touch sensitivity.

The Preserver Series for iPhone 5s and 5c will be available soon for $89.95. Notification sign-ups are available from OtterBox's website.

Preserver Series cases for the iPhone 5 are currently shipping in four colors for $89.95, but they do not include Touch ID support.

NewImageDeveloper David Barnard tweeted today that Apple is requiring that he remove direct links from his app Launch Center Pro because the app uses "undocumented APIs" to launch built-in Apple apps.

According to Barnard's tweets:

Apple called to let me know that we are using “undocumented APIs” in @launchcenterpro and that we need to remove certain Apple app URLs. [1]

The URLs will still work, but we have to remove Calendar, FaceTime, FaceTime Audio, GameCenter, Music, Passbook, Videos, Reminders, and iTMS. [2]

To be clear, these URLs will work just fine unless Apple actually removes them from their respective apps. [3]

All of those URLs have one thing in common, they are apps that ship with iOS. Apple apps in the App Store seem to still be fair game. [4]

And to be fair, those URLs *are* technically undocumented. I’m not even sure how they were discovered by people who shared them with us. [5]

Launch Center Pro is a speed dial-esque alternative launcher that uses hidden URLs to quickly open apps. Because the URLs to Apple's built-in apps are undocumented (with the exception of FaceTime), app developers are forbidden from using them on the App Store.

Launch Center Pro received a significant update to version 2.0 last week. It's available for $4.99 on the App Store. [Direct Link]

applebiteChrisann Brennan was Steve Jobs' girlfriend during the early formative years of Apple computer, living with both Jobs and early Apple employee Kottke as the company was founded. By her own account, she worked in the shipping department at Apple, soldering disconnected chips into boards and assembling Apple II cases.

Brennan, who is also the mother of Jobs' child Lisa, has written a new memoir about her early experiences with Steve Jobs, called "The Bite in the Apple: A Memoir of My Life with Steve Jobs." While the book will not be released until the end of October, The New York Post has an excerpt that details many personal moments in the relationship between Jobs and Brennan, including Jobs’ volatile personality, their living arrangements, and his drug use and spirituality.

Living with Steve in Cupertino was not as I had expected it to be. We shared nice dinners and some beautiful evenings, but we could barely sustain a sense of emotional intimacy, much less build on it.

It was like a game of Snakes and Ladders, with Steve as the game master. The ups were hopeful and the downs were extreme. I didn’t know how to hold my own with him because he didn’t play fair. He just played to win — and win at any cost.

Brennan details how their relationship slowly deteriorated as Jobs became further involved in Apple, and less concerned with the mundane details of life.

Doing the dishes ourselves was simply no longer an option for Steve. He had entered into an elite world where others took care of the lower-level functions so that he could operate with more efficiency, on his presumably higher plane.

Steve was uncontrollably critical. His reactions had a Tourette’s quality — as if he couldn’t stop himself.

Of course, it must have been sort of wild to have your genius recognized at the age of twenty-two, to be thrust into such a role of authority.

Brennan and Jobs split in 1977, prior to the birth of his daughter Lisa. Though he denied paternity for several years, Jobs later accepted Lisa Brennan and went on to form a relationship with her. Chrisann Brennan’s memoir will go on sale on October 29 and can be pre-ordered from Amazon.

A working Apple 1 Computer that comes equipped with its original white cardboard box will be auctioned by German auction house Breker on November 16, and it is estimated to fetch between $300,000 and $500,000. The unit, which is one of only a handful in existence, is number “46” of 50 original hand-built computers sold by Apple’s first retailer, The Byte Shop.

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"No. 46" is one of very few Apple 1s still in working order, as well as the only known example in its original box! A scarce photograph of the bedroom in Jobs’ parental house shows a stack of identical boxes of the first order of 50 units.

In addition to its original packaging and original software, the Apple 1 features a signature from original Apple co-founder Steve Wozniak, who designed and built each computer. Each Apple 1 originally sold for $666.66, and approximately 200 total units were produced with few remaining in functional condition today.

The Apple 1 itself is a fully assembled circuit board with more than 60 chips, designed to be enhanced with the addition of a case, keyboard, display, and power components.

Earlier this year, in May, Breker auctioned another working Apple 1 computer that fetched $671,400 at auction, breaking a previous record of $640,000 set in November of 2012. With functional components and the original packaging, number 46 could fetch a similar price.

Nike today introduced a new fitness tracking bracelet, the Nike+ FuelBand SE. The new band looks nearly identical to the prior FuelBand, but with the addition of some color accents -- yellow, pink and red -- as well as a number of new features.

The biggest technical upgrade is the addition of Bluetooth 4.0, otherwise known as Bluetooth LE. The Bluetooth tech has been built into every iPhone since the 4S and allows for low-power and low-latency data transfer. It also takes advantage of the M7 motion coprocessor in the new iPhone 5s.

The new FuelBand also has a new clock mode that can show the time at the touch of a button.

FuelBand SE
Other improvements have come to the Nike+ Fuel points system, allowing the band to track more activities and not track activities that aren't actually physical activity.

The company has added hourly reminders asking you to move around for five minutes, in case you're too stagnant too long. You can also now double tap on the device to show the current time, resolving an odd omission from the last model. The app has also been improved, and now has a curve graph that encourages people to move every hour. There's now an intensity level that shows points as users are working out or doing some other physical activity — you can name these sessions, and share what you were doing with friends.

The FuelBand SE will launch November 6th for $149, only for iOS. Apple CEO Tim Cook is on Nike's board of directors.

In line with its usual timing, Apple has just issued media invitations for its October 22 media event where the company is expected to introduce its next-generation iPad and iPad mini models and offer a number of Mac-related announcements, reports AllThingsD. The event will be held at the Yerba Buena Center for the Arts in San Francisco and will begin at 10:00 AM Pacific Time. The invitation tagline reads "We still have a lot to cover."

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The October 22 date was first reported by AllThingsD earlier this month, and was quickly confirmed by the The Loop's ever-reliable Jim Dalrymple.

The original AllThingsD report claimed that event will focus on the iPad updates, but that OS X Mavericks and the redesigned Mac Pro will also be featured at the event. Apple is due to release a number of other product updates, perhaps most notably new MacBook Pros, but it is apparently still unclear whether those updates will be a part of next week's event.

Related Roundups: iPad, iPad mini
Related Forum: iPad

angela_ahrendts_bwFollowing Apple's announcement that it is hiring Burberry CEO Angela Ahrendts to head up its retail and online store effort, CEO Tim Cook has sent an email to employees announcing the hire and giving some additional thoughts on Ahrendts and the hiring process. The full email has been posted by 9to5Mac.

Team,

I am thrilled to announce that Angela Ahrendts will be joining Apple as a senior vice president and member of our executive team, reporting directly to me. Angela is currently the CEO of Burberry.

She will lead both our retail and online teams. I have wanted one person to lead both of these teams for some time because I believe it will better serve our customers, but I had never met anyone whom I felt confident could lead both until I met Angela. We met for the first time last January, and I knew in that meeting that I wanted her to join Apple. We’ve gotten to know each other over the past several months and I’ve left each conversation even more impressed.

She shares our values and our focus on innovation. She places the same strong emphasis as we do on the customer experience. She cares deeply about people and embraces our view that our most important resource and our soul is our people. She believes in enriching the lives of others and she is wicked smart. Angela has shown herself to be an extraordinary leader throughout her career and has a proven track record. She led Burberry through a period of phenomenal growth with a focus on brand, culture, core values and the power of positive energy.

Angela will need to focus over the coming months on transitioning her current role at Burberry and will then join Apple in the spring. I am sure as all of you meet her, you will see why I am so excited that she is joining our executive team. I’d like to add a special thanks to all of our retail leaders. Your strength, talent and leadership afforded me the luxury of taking the time to perform an exhaustive search to find the best person in the world for this role.

Tim

Ahrendts, who previously held positions at Donna Karan and Liz Claiborne, has been CEO of Burberry since 2006. Apple and Burberry last month worked together to film a Burberry fashion shoot entirely with Apple's new iPhone 5s even before it had officially been released, allowing Apple to show off the high-quality camera included on the device.

Update: Former Apple retail chief Ron Johnson told Bloomberg in a statement that Ahrendts is a "terrific choice" and she will be "exceptionally well received" at the company.

Rovio today released an official gameplay video for its upcoming kart racing game Angry Birds Go!, revealing that the title will be launching on December 11. Angry Birds Go! was first teased back in June, with additional information having been released in August.


Angry Birds Go! includes many of the usual bird and pig characters from the Angry Birds series participating in a downhill kart racing game with a number of different tracks, kart upgrades, and power-ups. The app will be free-to-play, although some of the upgrades and other content will likely be included as in-app purchase content. Angry Birds Go! will also include support for "Telepods", interactive toys from Hasbro that debuted for the recent Angry Birds Star Wars II launch.

mac_pro_2013The Austin American-Statesman reports that Flextronics America is currently in the middle of a hiring effort that will see the company employing as many as 1,700 workers to build a "next generation desktop computer" at the company's facilities in Austin, Texas. While Flextronics will not reveal the identity of the computer or the company behind it, speculation naturally points toward Apple's radically redesigned Mac Pro.

Flextronics America, which has ramped up hiring and spent tens of millions of dollars to renovate its Northwest Austin factory over the past two years, will start manufacturing a "next generation desktop computer" at the upgraded plant, according to a presentation it filed Monday with Travis County commissioners.

The document, part of a push by the computer and electronics manufacturer to have its Central Texas facilities designated as a foreign trade zone, suggests the company already created 879 jobs for the project and could add another 815 positions if it hits peak targets.

Flextronics had previously been named as Apple's contract manufacturer for the Mac Pro as part of an effort to bring some Mac production back to the United States, but we had received an unconfirmed tip that Flextronics would be using its facility in Fort Worth, Texas where it manufactures the Moto X smartphone.

It appears that the company will instead be using its Austin facilities that are less than a mile from Apple's existing operations campus where it employees roughly 4,000 workers. That campus is currently undergoing a major expansion that will see Apple spending over $300 million to add at least 3,600 new employees there over ten years.

Apple announced back in June that the new Mac Pro would be launching later this year, and the machine is expected to be featured at the company's media event reportedly scheduled for next Tuesday.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)
Related Forum: Mac Pro

Apple is set to release refreshed MacBook Pro models, new iPads, and the newly designed Mac Pro all by mid-November, according to French website MacGeneration [Google Translate]. The report shares target dates for each new product, with the new MacBook Pros with Intel's Haswell processors expected to be released on October 24 or 25, the iPad 5 and iPad mini 2 on October 30 or 31, and the release of the Mac Pro expected on November 15.

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The website's projection for a new line of MacBook Pros is somewhat likely, with both the 13-inch and 15-inch models showing up in benchmarks over the past couple of months as a release has seemed inevitable. The new line of laptops is expected boast improved battery life due to Intel's power-efficient Haswell processors, along with the more powerful "Iris" integrated graphics found in the chipset. Other potential features for the upcoming laptops include faster PCI Express-based flash storage, as well as faster 802.11ac "Gigabit" Wi-Fi.

Meanwhile, an expected release of the fifth-generation iPad and the second-generation iPad mini seems less likely on the given days of Ocotber 30 or 31, due to the iPad 4 and iPad mini launching on Friday, November 2 last year. Traditionally, Apple's major iOS devices have launched on the Friday of the week after the initial announcement, and thus it would appear more likely that the iPad 5 and iPad mini 2 would launch on Friday, November 1. The next-generation iPad is expected to feature a thinner design, while the upcoming iPad mini is set to feature a high-resolution Retina display.

The projected November 15 release of Apple's radically redesigned Mac Pro does seem probable, as the company announced the device back in June at WWDC for a Fall 2013 release, with the expected day of release coming two weeks before the "Black Friday" holiday shopping date across the United States. The new Mac Pro features a compact cylindrical design, along with Ivy Bridge E Xeon processors, dual AMD FirePro graphics chips, and fast PCI Express-based flash storage among other professional-grade internals.

Apple is expected to unveil both the fifth-generation iPad and the second-generation iPad mini during an October 22 event that will also showcase other Apple products such as OS X Mavericks, the Mac Pro, and potentially may also include the announcement of a refreshed MacBook Pro line.

It should be noted that MacGeneration has a mixed track record on its rumor claims, although the site claims that the source for this report had previously accurately shared word of the 16 GB iPod touch released earlier this year. But one recent high-profile miss for the site was a September claim [Google Translate] that Apple's iPad and Mac media event would take place today, October 15.

Related Roundups: iPad, iPad mini, MacBook Pro, Mac Pro
Related Forums: iPad, MacBook Pro, Mac Pro

final_fantasy_vii_logo Following a prior interview in which he stated that the debut of the title was possible on mobile platforms, Square Enix producer Takashi Tokita has now clarified in an interview with Shacknews (via The Verge) that a release of Final Fantasy VII on iOS devices is "years" away because of the space limiations of the platform. Notably, Apple's size limit for an iOS app is 2GB, with the over-the-air download limit raised to 100MB last month.

"Unfortunately, it's not that it's not impossible for us to develop Final Fantasy 7 for mobile," Tokita told Shacknews. "It's that currently, space will be an issue. Phones won't be able to contain the space it takes. It's over a gigabyte. People are probably going to have to wait a few years."

It is unclear exactly what Tokita is referring to in stating that "it" is over a gigabyte, and thus whether any work has actually been done on the project. A number of current App Store apps do, however, come in at over 1 GB, although as The Verge notes, a recent PC re-release of the title checks in at over 3 GB.

Tokita announced plans to bring Final Fantasy VI to iOS devices this fall in the prior interview, which follows the release of various Final Fantasy games over the past few years on iOS. The last title from the series to appear on Apple's platform was Final Fantasy V [Direct Link], which was released by Square Enix this past March.

Siri "Eyes Free" mode will be coming to the 2014 Chevrolet Camaro, Volt, Malibu, SS, Cruze and Equinox via the Chevrolet MyLink service, GM announced today. Earlier this year, the Chevy Spark and Sonic were the first cars to get Siri "Eyes Free" mode, and the car company cites its popularity with customers for its expansion across their car line.

"The response to Siri Eyes Free integration in Chevy Sonic and Spark from our customers has been remarkable," said Chris Perry, Chevrolet vice president of U.S. Marketing. “Easy, reliable and portable connectivity is a top priority for our customers, and Siri complements MyLink's existing capabilities to help deliver an incredible driving experience, so we're excited to expand this to even more customers."

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In June, BMW announced Siri "Eyes Free" mode, which allows users to interact with their devices without looking at their phones, would be arriving in all of its cars from 2014 and beyond while Honda had announced the feature would be coming to several of its 2013 models earlier this year.

Apple has made an effort recently to get its technology in automobiles with Siri "Eyes Free" being announced last June and iOS in the Car, which allows iOS devices to be seamlessly integrated into cars' in-dash entertainment systems, being announced at this year's WWDC. At their third-quarter earnings call in July, Apple CEO Tim Cook said that having something in the automobile was "very important" for Apple.

AAApple announced that it has hired Angela Ahrendts, CEO of Burberry, as Senior Vice President of Retail and Online Stores. According to the press release, Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores.

“I am thrilled that Angela will be joining our team,” said Cook. “She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”

Ahrendts will join Apple in the spring and will continue her role as Burberry CEO until then.

“I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline,” said Ahrendts. “I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”

The head role of Apple's retail stores has had significant turnover in the past couple of years. Ron Johnson left Apple in 2011 after having been at Apple for eleven years and is widely credited for building up their retail initiative. Johnson was replaced by John Browett who lasted less than a year at Apple.

Valve has released a video demonstrating its Steam Controller, a handheld gaming controller that will eventually be compatible with many Steam games, including popular titles like Portal, Counterstrike and Team Fortress.

The Steam Controller is designed to work with all the games on Steam: past, present, and future. Even the older titles in the catalog and the ones which were not built with controller support. (We’ve fooled those older games into thinking they’re being played with a keyboard and mouse, but we’ve designed a gamepad that’s nothing like either one of those devices.) We think you’ll agree that we’re onto something with the Steam Controller

The Steam Controller includes a touch screen in the center of the device with a pair of trackpads around the outside using "super-precise" haptic feedback and "dual linear resonant actuators" to deliver a range of force and vibration feedback sensations.

The Steam Controller is currently in beta and is designed to work primarily with the Steam Machine set-top box. It will also work with any PC version of Steam, including Steam for Mac.

Released over the weekend, new app SnapHack is designed to allow users to save snapshots and videos sent via Snapchat without giving the sender a notification (via The Los Angeles Times). Snapchat photos are meant to be ephemeral, disappearing from servers and devices within seconds after viewing, with Snapchat providing notifications if a photo or video is saved.

SnapHack bypasses Snapchat’s screenshot notification mechanism by culling unread photos and videos from Snapchat’s servers. The app asks users to log in with their Snapchat credentials, where it is able to secretly save unread photos and videos to the camera roll. Content that has already been opened within the app cannot be saved via SnapHack, and logging into SnapHack logs users out of Snapchat.

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Log into SnapHack with your Snapchat credentials and it will download any images and videos that you haven’t yet opened in Snapchat.

When you get a Snapchat notification or see that you have new snaps, simply open SnapHack first, pull down to refresh, and it will grab your new snaps.

Earlier this year, capturing screenshots of Snapchat photos and videos was also possible during early betas of iOS 7, which disabled the app’s screenshot detection methods. Apple later implemented a new screenshot detection API, allowing Snapchat to function unhindered. Though Snapchat has declined to comment on the SnapHack app, given Apple’s direct support of Snapchat, it’s unlikely that SnapHack will be permitted to remain in the App Store for long.

In other Snapchat news, the company today posted a disclosure on its website detailing its content storage policies. While Snapchat does not store content that has been opened, it does store unopened images and videos, which can be retrieved.

According to Snapchat, it has received and provided unopened content for approximately one dozen warrants since May of 2013, and has been required to preserve content while investigations are ongoing.

So what is a circumstance when we might manually retrieve a Snap, assuming it is still unopened? For example, there are times when we, like other electronic communication service providers, are permitted and sometimes compelled by law to access and disclose information.

Since May 2013, about a dozen of the search warrants we've received have resulted in us producing unopened Snaps to law enforcement. That’s out of 350 million Snaps sent every day.

The company also notes that images added to the new Stories feature are deleted after 24 hours, but can be viewed during that time for content violations, unlike standard Snaps.

SnapHack is an iPhone-only app that can be downloaded from the App Store for $0.99. [Direct Link]

Snapchat is an iPhone-only app that can be downloaded from the App Store for free. [Direct Link]

As Samsung's home country of South Korea approaches connected device saturation, Apple's share of the market is dwarfed by Samsung's share, according to a new report from mobile analytics firm Flurry.

Of a total of 33,527,534 active smartphones and tablets in South Korea, Apple iPads and iPhones make up 14 percent. Samsung devices, including larger phone/tablet hybrids, make up 60 percent of all connected devices. LG and Pantech are also popular in the country, with 10 and 15 percent share, respectively.

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Based on rapid device adoption in 2011 and 2012 and slowing adoption numbers in 2013, Flurry suggests South Korea is the first market to approach connected device saturation, serving as an early indicator of what smartphone adoption might look like in other worldwide markets as mobile market growth begins to slow.

As shown in the graph, that growth has slowed markedly in the past year or so, and has even been negative in some months. That implies that the South Korean connected device market either already is, or will soon be, the first in the world to reach saturation. As such, it provides a good early indicator of what other markets can expect once the rapid growth period the mobile market has experienced over the past few years ends.

Unlike other parts of the world, however, phone/tablet hybrids more commonly known as "phablets" are highly popular in South Korea. While 41 percent of connected devices in South Korea are phablets, the hybrids remain fairly unpopular in the rest of the world, making up just 7 percent of the market. Tablets were also more popular worldwide, making up 19 percent of connected devices, compared to just 5 percent in South Korea.

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As noted during Apple's third quarter financial results call, though the iPhone remains less popular in South Korea, it topped a customer satisfaction survey [Google Translation] in the country, outpacing Samsung by two percent.

As companies like Samsung, LG, and HTC continue to produce larger smartphones, Apple too is said to be experimenting with additional iPhone sizes ranging from 4.8 inches to 6 inches, which could shift more of the market in Samsung’s home country towards Apple in the future.