Apple Vision Pro launches in the U.S. today, with in-store pickups, demo sessions, and deliveries to customers now underway in the country.
Apple's first-ever mixed reality headset offers both augmented and virtual reality features, and it is controlled with a combination of your eyes, hands, and voice. Apple describes the device as a "spatial computer" instead of a headset.
"The era of spatial computing has arrived," said Apple CEO Tim Cook. "Apple Vision Pro is the most advanced consumer electronics device ever created. Its revolutionary and magical user interface will redefine how we connect, create, and explore."
“It is truly magical … It’s tomorrow’s technology today.” Apple CEO Tim Cook celebrates the long-awaited release of the new Vision Pro and talks to @michaelstrahan about how the wearable device could change the way we interact with technology. pic.twitter.com/1rZRwQ9X0G — Good Morning America (@GMA) February 2, 2024
What a thrilling morning celebrating the launch of Apple Vision Pro at Apple Fifth Avenue! The era of spatial computing has arrived! pic.twitter.com/SORkEO87d6 — Tim Cook (@tim_cook) February 2, 2024
Apple Stores in the U.S. open at 8 a.m. local time today, and they are all offering customers free Vision Pro demos on a first-come, first-served basis through Sunday. It is also possible to reserve a Vision Pro demo online for Monday, February 5 or later.