MacRumors

Back in June 2011, Apple launched Final Cut Pro X, a complete reworking of the company's video editing software aimed at professional users, but the new software was met with significant criticism over missing features. Professional users in particular were upset over what seemed to be a "dumbing down" of Final Cut Pro in order to reach more mainstream users.

Apple responded to the controversy by offering refunds to dissatisfied customers and promising updates to improve Final Cut Pro X, and a number of those updates have been delivered over the past 21 months.

The Los Angeles Times now reports that Apple is launching a new marketing campaign today intended to try to win back some of the professional users who may have abandoned the platform.

Now, after updating the software seven times since its release in 2011, Apple is launching a campaign Thursday aimed at winning back skeptical professional users.

That campaign, timed to coincide with the National Assn. of Broadcasters convention that starts April 6 in Las Vegas, will feature users like Julian Liurette, who followed the firestorm from his video editing desk in Toronto at the Globe and Mail newspaper.

After waiting a year as Apple gradually released updates, Liurette finally gave it a try and was surprised. So Liurette began moving the newspaper's video operations from the old version to Final Cut Pro X.

The campaign will also feature Hong Kong cinema icon Tsui Hark and Mexican television conglomerate TV Azteca.

The report notes that Apple has won points for its FAQ posted soon after launch outlining the company's improvement plans, as well as for a free trial offer for Final Pro X, but that many users remain skeptical of Apple's commitment to professional customers. But with professionals becoming increasingly uneasy about the future of Apple's main competitor Avid and concerned over how long Final Cut Pro 7 will remain supported, Apple is hoping that they will take a fresh look at Final Cut Pro X.

Update 11:42 AM: Apple's new features on Tsui Hark and The Globe and Mail have gone live on Apple's "In Action" page, but we haven't yet spotted a feature on TV Azteca.

The U.S. Patent and Trademark Office today published an Apple patent application (via AppleInsider) offering an interesting glimpse at the possibility of an iPhone or other mobile device using a flexible display contained within a transparent body body such as a glass tube or other shape. The display would be able to wraparound the sides and even rear of the device as needed in order to provide more viewable area.

This paper describes various embodiments that relate to an apparatus, method, and computer readable medium for creating a portable electronic device with a wraparound display.

In one embodiment, a consumer electronic product is described. The consumer electronic product includes at least a transparent housing and a flexible display assembly enclosed within the transparent housing. In the described embodiment, the flexible display assembly is configured to present visual content at any portion of the transparent housing.

As part of the patent application, Apple explores a variety of options for such devices, including multiple form factors and the potential use of a second inner display underneath a transparent outer display to provide the illusion of 3D content. Apple also suggests the possibility of interchangeable end caps to fit specific situations, including joining multiple devices together to make a single larger screen.

The patent application, which was filed in September 2011, is credited solely to Apple product design engineer Scott Myers. The concept of a flexible wraparound display for the iPhone or other mobile device is reminiscent of another Apple patent application which surfaced last month showing a slap bracelet accessory with a wraparound display that could clearly serve as a smart watch. Myers was one of three Apple engineers credited on that patent application, which was filed in August 2011.

Digitimes is reporting that Apple is set to cut shipments of iPad mini in the second quarter of 2013, according to its industry sources.

The cut is said to be a 20% reduction for the month of April, with steeper cuts potentially following in the remainder of the quarter, although the report does not specify whether the cuts are relative to previous production plans or to current-quarter output.

Apple has reportedly cut its shipments of the iPad mini to between 10-12 million units for the second quarter of 2013, according to industry sources. The figure is based on shipment information given from multiple sources who provide various components for Apple's iPad mini.

The decrease may be as high as 20% on month during April, the sources noted, and may continue to slightly decrease throughout the quarter to bring total shipments of the iPad mini to as low as 10 million units during the quarter.

The move comes two weeks after Apple started offering refurbished iPad minis on sale for the first time and may be tied to Apple devoting resources to the production of the next-generation iPad mini. The report claims, however, that competition from 7-inch tablets may also be playing a role.

Rumors of production cuts for Apple products are always difficult to put much stock into, as Apple's internal build plans are fluid as the company manages its nimble supply chain to adjust for demand and product transitions.

Apple CEO Tim Cook has also cautioned against reading too much into supply chain reports, noting that the company has multiple sources for many components and that yield rates may vary over time, meaning that supply chain reports typically offer incomplete pictures of Apple's production situation.

DisplaySearch analyst Paul Semenza speculated that, based on supply chain data, the next-generation iPad mini would be released in the third or fourth quarter of 2013. Reliable KGI Securities analyst Ming-Chi Kuo has also predicted a third-quarter release for the next iPad mini.

The next iPad mini has been rumored to include a Retina display with a resolution of 2048 x 1536, which would give it the same number of pixels as the full-sized iPad but with a higher-density 324 pixels per inch. However, iMore's Rene Ritchie, who has also been relatively accurate, has predicted earlier this month that an interim spec-bumped iPad mini could launch in April and claimed that a Retina display iPad mini doesn't "sound imminent."

Apple has expanded its postings for Maps Ground Truth jobs to the rest of the world, after initially hiring for similar positions only in Australia. 'Ground Truth' refers to information collected on location versus data collected remotely, such as satellite imagery.

The jobs, for 'Maps Ground Truth Manager' positions, have been posted for the U.S., The Americas, Western Europe, Japan, Asia Pacific, Eastern Europe, and the Middle East & Africa.

The Maps team is searching for a manager for the team responsible for regional map quality and ground truth in the U.S.. Each of our regional teams is responsible for the quality of our maps in their region. This team's responsibilities include:

• Testing new releases of map code and data around the U.S.
• Collecting ground truth data to allow for analysis of the impact of potential map code or data changes relative to known truth
• Utilizing local expertise to provide feedback about U.S.-specific mapping details
• Evaluating competing products in-region relative to our maps

As the manager of this team, you will be expected to drive all of this team's work, determine where and how to allocate resources, and clearly communicate test results and other feedback to teams in Cupertino. The U.S. regional team is also responsible for driving communication between engineering teams in Cupertino and our other regional teams, as well as evaluating new regional testing initiatives in close coordination with the rest of the Maps quality team before those initiatives are rolled out to the other regional teams.

Apple has been working to improve its maps after criticism led CEO Tim Cook to publicly apologize for issues customers had. Google's Maps app for iOS was downloaded more than 10 million times in two days after it became available several months after Apple's maps were released.

In the middle of 2012, it was reported that Apple was looking at investing up to $1 billion over 10 years to build a new data center and other facilities near Reno, Nevada. Today, AppleInsider reports that Apple's first small data center project in Reno appears ready to go online.

The initial Reno facility is surround by black lamp posts outfitted with cameras, and is staffed with security personnel, although has only basic fencing in place. The simple initial structure is now apparently finished and, according to a person familiar with Apple's plans, is set to go online in the coming weeks.

It is possible that Apple started work on the initial building to serve as a testing center to help in planning the full deployment, including optimization of the site's connection with local power, water and data networks.

The company has 345 acres of land surrounding the building, nearly twice the area of its Prineville project, allowing for vast expansion of both data center buildings and supporting structures, including solar fields.

Apple has two other major data center projects in the works, with the 500,000 square foot Maiden, North Carolina center firmly established and powered by a massive field of solar panels. Construction at the 338,000 square foot Prineville, Oregon center is well underway.

Shanghai Daily reports that Apple is facing a lawsuit in China over Siri, with a company there claiming that Siri infringes upon its patent rights.

The Shanghai No.1 Intermediate People's Court will hold a pre-hearing at 2pm today to let Apple and Shanghai Zhi Zhen Internet Technology Co Ltd exchange evidence. [...]

"Siri is very similar to Xiaoi, a chat robot system we have been developing since 2003," said Mei Li, a spokeswoman of Shanghai Zhi Zhen which filed the lawsuit.

Mei said her company applied for patent rights for Xiaoi in 2004 in China and the patent right went into effect in 2006.

While the Xiaoi bot began life as a chat bot for MSN and similar networks, it has since migrated to a number of platforms including Android and iOS, and has evolved to look quite similar to Siri, although the iOS version of the app [App Store] uses a different style for the microphone icon and button.

AFP reports that Zhi Zhen, which has over 100 million users of Xiaoi, is seeking a halt to sales of infringing products, as well as reserving the right to seek compensation in the future.

"The company will ask Apple to stop manufacturing and selling products using its patent rights, once Apple's infringement is confirmed," Si Weijiang, a lawyer representing Zhizhen, told AFP.

"We don't exclude the possibility of demanding compensation in the future," he added.

Apple's rumored television set project has a long history of claims from various sources, and while the "iWatch" has taken on a more prominent place in the rumor mill in recent months, an Apple television continues to be on the radar of a number of industry watchers.

Digitimes now reports on word from unidentified supply chain sources that Apple is working on an "Ultra HD" or "4K" television set that would carry a resolution of 3840 x 2160. The report claims that Apple's Internet-connected television set will support voice and motion control and is targeted for launch late this year or, perhaps more likely, early next year.

The sources said that Apple and Foxconn Electronics have been in discussions for quite some time in terms of the TV's mass production schedule, but that Apple has been considering where panel supply for the TV will come from, as Ultra HD TV panel makers, most of whom are based in Taiwan, are expected to be producing at nearly full capacity in 2013 in order to meet demand from China-based TV vendors.

Additionally, other panel makers in Apple's supply chain that may have the ability to produce Ultra HD TV panels are expected to allocate most of their panel production to the company's iPhone, iPad and iPad mini products instead, as ultra-mobile devices are expected to be popular in the market during 2013, the sources noted.

Pricing is a major issue on the first Ultra HD televisions announced so far, with price tags generally starting around $20,000, although Westinghouse is planning to launch a line of "budget" Ultra UD televisions this year starting at $2500 for a 50-inch model. Additional equipment will, however, be needed to take full advantage of the 4K capabilities.

But unlike Sony and LG, Westinghouse’s models will be barebones displays with no on-board Smart TV features and no elaborate 4K up-conversion video processing technology.

Instead, [Westinghouse senior vice president of marketing Rey] Roque said, Westinghouse expects viewers to use the 4K video processing converters that come built into select Blu-ray Disc players, A/V receivers and other devices to handle that load. To present pictures from regular sources, the sets will have only simple 4K up-scaling circuitry and 120Hz refresh rates.

The most recent Apple television set rumor from a mainstream news source came last December when The Wall Street Journal reported that Apple and Foxconn have been testing prototypes, but a source noted that the effort was still in the early stages and wasn't yet a "formal project" for Apple.

The iPhone 5 that will be sold through T-Mobile is a modified version of the A1428 iPhone 5 that is currently produced for AT&T's network, among others. The new version of the A1428 has been tweaked on the hardware side by Apple to support Advanced Wireless Services (AWS) bands for T-Mobile's network.

According to an Apple representative that spoke to Engadget, existing A1428 phones cannot be updated to add AWS support.

Apple’s enabling support of the AWS bands from the factory on the new guy – and sadly, Apple affirmed to us that it's not something that can be enabled via a simple software update for A1428 iPhone units already in circulation. To say that another way, existing iPhone 5 owners on AT&T cannot simply apply a software patch to have AWS support added. You'll need to buy a new phone next month.

On April 12, which is the date that T-Mobile's iPhone 5 launches, Apple will be selling the new version of the A1428 iPhone. This phone will be available unlocked at full retail price through Apple, and will function with both the T-Mobile and AT&T networks, as well as on many LTE bands around the world.

Apple plans to phase out the existing A1428 hardware in favor of the new version, which means future phones from AT&T might also ship with AWS support included. While the current A1428 phone works with T-Mobile's network, it is notably slower than the modified version.

Apple's iPhone 5 with AWS included will be available at 12:01 a.m. on April 12 from 24-hour locations, and phones ordered from Apple's Online Store can be unlocked (after full payment) through T-Mobile.

T-Mobile announced that it will carry the iPhone 5 this morning at its "Uncarrier" event in New York City, alongside new pricing plans. Though the iPhone 5 is not a new device, several media outlets went hands-on with the device after the event to test out the phone's speeds, pricing, and feature set.

Gizmodo tested the iPhone 5's HD voice feature, which takes advantage of the wideband audio on the iPhone 5 to deliver better sound quality. On a T-Mobile iPhone-to-iPhone call, the difference was notable.

Calling from one T-Mobile iPhone to another, my caller's voice came through loud and clear. You know how sometimes cell-to-cell voice calls can sound a little fragmented? Like little bits of sounds are being dropped? This didn't have that. It was a much more natural sounded call. It was a bit richer, and definitely fuller. I wouldn't say it was like night and day, but it's definitely a noticeable improvement.

Engadget went hands on to test the T-Mobile LTE speeds of the Note II, the HTC One, and the iPhone 5, finding that T-Mobile's LTE network performed well.

Finally, we tested two separate iPhone 5s and, interestingly, saw different speeds. The first averaged 26Mbps down, the second 18 – despite being tested at the same time. [Upload] speeds hovered around 10Mbps and pings were always very good, typically under 50ms.

So, as ever numbers vary widely from test to test, but the network can certainly deliver some impressive numbers on average.

Engadget also clarified what happens if users buy an "Uncarrier" phone and then cancel service. As it turns out, a purchased T-Mobile iPhone must be bought out, but users also have the option of continuing to make monthly payments or trading it in for another device. When trading it in, T-Mobile will provide "fair market credit" for the phone.

Feature wise, T-Mobile phones typically ship with WiFi calling, which is designed to allow users to make and receive calls from a T-Mobile phone on any WiFi hotspot in the world. As Engadget points out, that feature will not be included when the iPhone 5 initially launches, but may be included in the future.

With T-Mobile's new UnCarrier plan, the total cost of the 16GB iPhone 5 is $579, with an upfront fee of $99 plus 24 monthly payments of $20. When payments are complete, the phone can be unlocked. In comparison, a fully unlocked iPhone directly from Apple costs $649.

T-Mobile's iPhone 5 will be in stores on April 12th and can be pre-ordered online beginning on April 5th.

Piper Jaffray analyst Gene Munster has something of a mixed track record predicting Apple product releases, having expected an Apple television set for several years now. Regardless, in a research note today, Munster predicted an iPhone 5S will be released in June, and a low-cost iPhone in September.

He believes the 5S will have incremental upgrades with a faster processor, better camera, and "an outside chance" that the device will gain an NFC chip as part of a digital wallet initiative. He also notes that some kind of biometric security feature is a possibility, but believes that is more likely in a future iPhone 6.

Regarding the lower-cost iPhone, Munster writes:

We continue to believe Apple will have a cheaper phone product to address the emerging markets. In recent public comments, Tim Cook noted that the original iPod cost $399 and eventually the company released a $49 iPod Shuffle which addressed a broader market. We believe Apple will likely introduce a cheaper device in the September quarter.

Earlier this year, KGI Securities analyst Ming-Chi Kuo -- who has a very good track record in recent years -- also predicted an iPhone 5S in June or July, with a lower-cost iPhone around the same time.