MacRumors

Coaches for the U.S. Bobsled and Skeleton Olympic teams are using a slow-motion video iPad app to record, analyze, and improve athlete performance ahead of competitive events that will begin next Wednesday.

Ubersense Coach, the app being used, specializes in slow motion video analysis, allowing coaches to record up to 120 FPS video using the iPhone or iPad camera. Captured video is then played back in super slow motion for a frame-by-frame analysis of technique.

ubersensecoaching
The app, which Ubersense says is used by professional and amateur coaches alike, also includes zooming and panning tools, side-by-side comparisons, and both audio recording and drawing tools for making notes.

Along with being used by the U.S. Bobsled and Skeleton Olympic teams, the Ubersense Coach app has also been promoted by international figure skating coach Ghislain Briand and U.S. speed skating Olympian Joey Mantia.

Though Apple has never highlighted Ubersense Coach, it has focused on similar apps in several segments on its "Your Verse" iPad page, which shares stories of how people use their iPads.

In one segment, for example, Apple describes how hockey team LA Kings uses the ThunderCloud iBench app to capture video and evaluate players. Apple also shares the story of Bridie Farrell, a champion speedskater who uses the Dartfish Express app to train. Like Ubersense, that app in-depth provides video analysis of technique.

Ubersense has actually had a long-running partnership with the U.S. Bobsled and Skeleton Federation, originally teaming up in 2011 to license the Ubersense app to the U.S. national team for training.


The first U.S. Skeleton team event will take place on February 12 and the first Bobsled event will take place on February 16.

Ubersense Coach: Slow Motion Video Analysis can be downloaded from the App Store for free, with an "Elite" add-on available for $4.99 per month. The Elite in-app subscription adds cloud syncing, higher quality recording, and premium video content packs. [Direct Link]

EU FlagApple CEO Tim Cook compared Android to Europe in his wide-ranging interview with The Wall Street Journal yesterday, saying that the PC and mobile platform wars couldn't be compared. Cook said that Android is made up of many different things under one banner, as opposed to Windows which was one uniform platform.

Cook's statement was in response to a question asking if the mobile device market will ultimately follow the PC market, where Apple remains a comparatively niche player compared to the dominance of Windows.

He said that the examining the PC and mobile markets as a direct comparison doesn't work, largely because one of the historical differences between the Mac and Windows was the lack of availability for applications on the Mac, while iOS has a very strong developer base.

"There was a vast, vast difference in the number of applications that were available for the Macintosh", Cook said. And, over the years, the gap continued to grow because the Mac lost some key applications.

However, on mobile devices, Apple has more than one million applications with half of those specifically optimized for the iPad. On Android, Cook says, there are only 1,000 apps optimized for tablets. He says the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

The other thing is that Windows pretty much was one thing. Android is like Europe. Europe was a name that somebody came up with for Americans who didn’t understand that Europe was a lot of countries that weren’t like U.S. states. They were very different. Android is many things. How many people who use a Kindle know that they’re using Android? And you see what Samsung is doing by putting more and more software on top. I think it’s night and day. The compare is so off.

Cook also noted that he doesn't view the PC market a a monolith because he works at Apple -- he joined the company from Compaq and said he understands the PC world "at that time because [he] was in it". He continued, "if you really talk to the people who went through it... I don't think any of them would tell you it's the same" as the mobile device market today.

Elsewhere in the interview Cook revealed that Apple has repurchased $14 billion in stock over the past two weeks, and that the company is open to making large acquisitions if it makes sense. He also reiterated that Apple is working on "some really great stuff" in new product categories, an assertion that Apple executives have made numerous times over the past few months, and that Apple is spending an enormous amount of time and money on the "Macs of the future".

Note: Due to the political nature of the discussion regarding this topic, the discussion thread has been moved to our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

snapchatlogoA vulnerability in the Snapchat app opens the iPhone up to denial-of-service attacks that can cause the device to freeze and crash, according to cyber security researcher Jamie Sanchez [Google Translation] (via The Los Angeles Times).

A weakness in the app’s system can allow a hacker to send thousands of messages to a Snapchat user in seconds, which can cause a crash that requires a hard reset to fix. Tokens generated by the app used to verify user identity can be reused by hackers to send a flood of messages.

By reusing old tokens, hackers can send massive amounts of messages using powerful computers. This method could be used by spammers to send messages in mass quantities to numerous users, or it could be used to launch a cyber attack on specific individuals, [Sanchez] said.

Sanchez demonstrated the flaw for The Los Angeles Times, sending a reporter 1,000 messages within five seconds in a denial-of-service attack, which caused the reporter's iPhone to freeze until it restarted.

The security researcher declined to contact Snapchat with his findings as he believes the startup "has no respect for the cyber security research community" after ignoring previous app vulnerability reports.

Snapchat has faced multiple problems as its private messaging app has grown in popularity, including vulnerabilities that allowed users to bypass screenshot notifications and a recent security breach that compromised the user names and phone numbers of more than 4.6 million customers, which Snapchat was warned about ahead of time by a security group.

When asked about this particular vulnerability, Snapchat said it was unaware of the problem but interested in learning more.

Tim CookApple hasn't "given up on the Mac" like some of its competitors and has "some really cool things" coming, according to CEO Tim Cook who sat down for a wide-ranging interview with The Wall Street Journal.

Answering a question about new product categories, Cook said the company is going to focus on "only doing a few things and doing them great", but that Apple does have significant new products, in new categories, in the works.

He went on to say that he felt Apple has a long way to go in its existing categories as well, the Mac in particular.

I think Apple can grow well with great improvements and new products on its existing category of products.

[...]

And we haven't given up on the Mac. A lot of people are throwing in the towel right now on the PC. We're still spending an enormous amount on really great talent and people on the Macs of the future. And we have some really cool things coming out there. Because we believe as people walk away from the PC, it becomes clear that the Mac is what you want if you want a PC.

According to the well-sourced KGI Securities analyst Ming-Chi Kuo, Apple is planning to release an ultra-slim 12-inch Retina MacBook in the middle of 2014 and it could be one of the "really cool things" that Cook talked about.

Elsewhere in the interview Cook revealed that Apple has repurchased $14 billion in stock over the past two weeks, and that the company is open to making large acquisitions if it makes sense. He also reiterated that Apple is working on "some really great stuff" in new product categories, an assertion that Apple executives have made numerous times over the past few months.

Investor Carl Icahn, who has been agitating for an increase in Apple's stock repurchase program, tweeted today that Wall Street is "still not listening" to Cook's statements and Apple's stock price remains relatively flat.

Related Forum: MacBook

A new rendering of the iPhone 6 presented in multiple sizes has been released by Italian designer Federico Ciccarese. The concept images give an accurate size comparison of the existing iPhone 5s next to a 4.7-inch iPhone and a 5.5-inch iPhone, two sizes that have been rumored for Apple's next-generation smartphone.

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iPhone 6 4.7" 750×1338 px Aspect ratio 16:9
iPhone 6 5.5" 878×1568 px Aspect ratio 16:9
iPhone 5S 4" 640×1138 px Aspect ratio 16:9

Ciccarese does take some liberties with the look of Apple's next iPhone, however, incorporating both a tapered back and an almost bezel-less display. While early iPhone 6 rumors indicated the iPhone would have a curved design, more recent rumors from The Wall Street Journal have refuted that claim, and no mention has been made of a tapered design. As far as the bezels go, there have yet to be any indications that Apple is planning on an edge-to-edge display.

Though the iPhone renderings incorporate app icons that are similar in size to the icons of the existing iPhone 5s, it remains unclear how Apple will handle icons on a larger display. It is possible that rather than allowing a huge number of icons on a screen, Apple will instead increase the spacing of the icons as it has done on the iPad and the iPad mini.

iphone62
Apple has been experimenting with a range of screen sizes for the next-generation iPhone since early 2013, with size rumors varying from 4.7 to 5.7 inches.

It is widely believed that Apple has plans to release two separate phones in that size range, continuing with the dual-iPhone lineup it introduced with the iPhone 5s and the iPhone 5c. One phone may be on the smaller end of the spectrum near 4.7 inches, while the second could enter "phablet" territory at a size above five inches.

While Apple has plans to stick with a dual-iPhone lineup, The Wall Street Journal has said the company will not continue producing a plastic-shelled phone like the iPhone 5c. Instead, both iPhone 6 models will include metal outer casings similar to the iPhone 5s and neither will include a curved display.

California State Senator Mark Leno is introducing a bill that would require all cellular phones sold in the state to include antitheft technology, reports The New York Times. This measure is being introduced as a way to curb smartphone thefts, which are on the rise in major metropolitan areas like San Francisco and New York City.

"With robberies of smartphones reaching an all-time high, California cannot continue to stand by when a solution to the problem is readily available," Senator Leno said in a statement. "Today we are officially stepping in and requiring the cellphone industry to take the necessary steps to curb violent smartphone thefts and protect the safety of the very consumers they rely upon to support their businesses."

Co-sponsored by San Francisco’s district attorney George Gascón, this kill switch requirement could go into effect as soon as January 1, 2015, if passed by the state legislature and signed into law by Governor Jerry Brown.

ios7_activation_lock
Apple likely won't be affected by the bill as it introduced its own antitheft technology with iOS 7's Activation Lock feature. This feature locks the device to the user's iCloud account and is automatically turned on when Find My iPhone is enabled. Thieves are prevented from turning off Find My iPhone, signing out of iCloud or wiping the device without supplying the original account credentials. This feature appears to meet the antitheft requirements of Leno's bill.

Any advanced mobile communications device that is sold in California on or after January 1, 2015, shall include a technological solution that can render the essential features of the device inoperable when the device is not in the possession of the rightful owner. A technological solution may consist of software, hardware, or a combination of both software and hardware, but shall be able to withstand a hard reset. No advanced mobile communications device may be sold in California without the technological solution enabled.

Gascón and New York Attorney General Eric Schneiderman expressed interested in Activation Lock when it was introduced at WWDC 2013. After reviewing the technology, Gascón and Schneiderman were impressed with the feature, praising Apple for taking "an important first step towards ending the global epidemic of smartphone theft."

Cellular industry trade group CTIA will likely oppose the bill and its terms that require a $2500 fine for every phone sold without antitheft technology. The group has argued against kill switches and offered a nationwide database of stolen phones as an alternative. Law enforcement officials, however, claim the US-based blacklist is ineffective as many stolen phones are sold overseas.

iOS7-smallA new report from 9to5Mac claims iOS 7.1 will indeed be released to all iOS users in March, representing the first major revision since iOS 7 was launched publicly in September of last year.

Sources note the next version of iOS 7 will continue with the visual improvements, minor tweaks and bug fixes reported in earlier beta versions seeded to developers.

While recent reports are pegging a launch sooner than later, reliable sources say that Apple is currently planning to ship iOS 7.1, the first significant update to iOS 7, in March. The iOS 7.1 update is said to not have any “secret features,” and it will basically be what we have been told to expect by the past five betas: some user-interface tweaks in the Phone app, an improved Calendar app, speed improvements, and numerous bug-fixes.

BGR originally cited a March release date for iOS 7.1 back in late December, but a follow-up report earlier this week seemed to hedge on that claim somewhat by noting that the update was expected in the "coming weeks." Slowing increments of build numbers from the developer beta versions suggest the software is nearing a public launch, but whether that date lands in late February or the early March is not clear.

Previous iOS 7.1 betas have included various improvements such as a new "Button Shapes" option in Accessibility, keyboard tweaks that indicate shift and caps locks, a new event list view within the Calendar app and refined icons for the Phone, FaceTime, and Messages app. The unreleased iOS in the Car feature has also been refined in the iOS 7.1 beta testing period, but it is unclear when the functionality will be made available to the public.

Details on features in past beta releases can be found in our previous beta posts: Beta 1, Beta 2, Beta 3, Beta 4 and Beta 5.

Tag: 9to5Mac
Related Forum: iOS 7

lightning_usb_cable_0_5_mLast month, Apple reportedly reduced the licensing costs for accessory manufacturers who are producing official gear for the iPhone, iPad or iPod. According to Mac Otakara, this reduction applies to Lightning cables as well as other accessories that are part of Apple's MFi (Made for iPod/iPhone/iPad) Program.

Made for iPod (MFi) was launched in 2005 as a licensing and quality control program that allowed iPod accessory makers to ship their products with an Apple-approved "Made for iPod" label. At launch, Apple reportedly charged companies that wanted to participate in this program a 10% fee based on the wholesale cost of the device.

Apple expanded its MFi Program to include the iPhone and iPad as those devices were added to the company's product portfolio, with Apple's Lightning cable introduced last in 2012 falling under the program's guidelines due to the serialized authentication chip embedded in the connectors. At last year's Worldwide Developers Conference, Apple again extended the licensing to include game controllers for iOS devices.

Those game controllers have generally arrived with higher pricing than expected by consumers, with some of the blame for pricing and quality issues being placed on Apple's requirements administered through the MFi Program. One high-profile controller, the SteelSeries Stratus, did, however, see a $20 price cut in the few weeks between announcement and launch last month, and while a cut to MFi licensing fees undoubtedly would not have accounted for the entire price drop, it may have given SteelSeries a bit of flexibility to make its pricing more competitive.

Beyond licensing and technical requirements, Apple allegedly also requires manufacturers in the MFi Program to agree to the company's supplier responsibility code. This code takes steps to ensure that employees have access to safe working conditions and requires companies to submit to inspections that ensure compliance with Apple's Code of Conduct.

The first Apple retail location could have opened in the late 70s, according to a new account from distinguished Silicon Valley marketer Regis McKenna (via CNET). During a fireside chat held Thursday at the Computer History Museum, McKenna recalled a 1976 meeting in which he turned down an offer from Apple founders Steve Jobs and Steve Wozniak to market the Apple II.

However, McKenna stated that he eventually decided to assist Apple after a dinner with Jobs where both discussed the future of the company:

Jobs and McKenna had dinner and talked about what the future of Apple could look like, and McKenna signed on. Eventually McKenna drafted an eight-page marketing plan in December 1976. Lo and behold, what was written under "Distribution Channels"? Apple stores.

"I had actually presented this to Apple a couple of times," he said. "I had talked about putting them in different parts of the country.

apple_store_royal_hawaiian

Apple Retail Store located at the Royal Hawaiian Center in Honolulu, Hawaii

McKenna went on to state that his plan for Apple's retail locations were to have them placed in office parks, and to cater the stores toward high-profile customers. McKenna also added that the locations would have served as centers for corporate sales and training, and that the eventual goal was to shift toward more traditional retail stores for the company, similar to Apple Stores today.

Apple opened its first two retail stores on May 19, 2001 and currently has 420 stores total, with 166 of those located outside of the U.S. During its financial results conference call covering the 2013 holiday quarter, the company reported $7 billion in revenue generated from its stores with 21,000 visitors per store per week, and an average revenue per store of $16.7 million.

Tag: CNET

Tim CookApple will launch products in new categories and the company is working on "really great stuff", according to an interview with CEO Tim Cook in The Wall Street Journal this evening.

He demurred when asked about specific possible products, but said anyone "reasonable" would consider Apple's upcoming products to be in new categories.

Cook has said on prior occasions that new product categories are coming for Apple in 2014 and, with this interview, he is likely looking to encourage spooked investors that Apple is still focused on growth.

Cook said in the interview that Apple remains a "growth company" and has significant opportunities in existing products as well as new ones. In addition, Apple strives to be the number one smartphone, tablet, and computer maker in the world.

He said his statement that Apple doesn't aim to make the most phones has been misunderstood.

"I don't view that as being satisfied with being small or however you want to define it," he said. "I just want to say that the macro thing for us is making a great product and we must do that. If we can't do that, we're not going to force ourselves to hit a price point that makes us produce a product that we're not proud of because we lose who we are in that. We're not going to do that."

Apple executives have repeatedly said that they are only interested in making the best products in the world, not generating revenue for revenue's sake. Tim Cook has previously said that Apple is "focused on making great products that enrich lives" and that the company is "deeply committed to doing this and maniacally focused on it." He said last month that innovation is "deeply embedded" at the company and that Apple has "no issue" coming up with new ideas.

Elsewhere in the interview Cook revealed that Apple has repurchased $14 billion in stock over the past two weeks, and that the company is open to making large acquisitions if it makes sense.

The City of San Francisco today approved Apple's plans to build a new retail store in the city's famous Union Square, taking over the former Levi's building at the corner of Post and Stockton streets.

According to an Apple representative presenting the company's plans to the city's planning commission, the flagship store will be "more iconic" than the well-known Fifth Avenue glass cube retail store in New York City, reported ifoAppleStore's Gary Allen after attending the meeting.

model

A model of the San Francisco Apple Store presented at the meeting (Courtesy of ifoAppleStore)

Renderings of the location shared earlier this week depict the new store with two massive 44-foot tall sliding glass panels that allow the building to be exposed to the street.

Apple originally filed plans to move its existing Stockton Street store to the prime Post Street location back in May of 2013, but the company was forced to revise its initial building plans after critics objected to the removal of the historical Ruth Asawa fountain and the installation of an 80-foot wide wall along a key pedestrian and transit corridor.

Revised plans for the site were filed in August, and Apple pledged to move the fountain to a nearby location, add an eight-foot wide window, and move the glass wall of the store back by four feet.

The commission has now accepted Apple's second proposal with one small caveat -- the company will need to offer improved accessibility options for the store's upper floor. Earlier today, the San Francisco Historic Preservation Commission also approved a permit for the project, giving Apple a green light to move on with the store's construction.

ApplelogoApple has repurchased $14 billion of its own stock in the two weeks following its first quarter earnings call on January 27th, according to a report in The Wall Street Journal.

The Journal spoke to Apple CEO Tim Cook who said that Apple wanted to be "aggressive" and "opportunistic" with its repurchases after Apple's share price dropped 8 percent the day after the results were reported.

With the latest purchases, Mr. Cook said Apple had bought back more than $40 billion of its shares over the past 12 months, which Mr. Cook said was a record for any company over a similar span.

"It means that we are betting on Apple. It means that we are really confident on what we are doing and what we plan to do," said Mr. Cook, speaking in a conference room at the company's corporate headquarters here. "We're not just saying that. We're showing that with our actions."

He went on to say that the company would share "updates" to its buyback program in March or April, roughly a year after it more than doubled its capital return program to $100 billion. Apple has bought back $40 billion in shares over the past 12 months.

Cook said that though Apple has not made any large acquisitions, it is open to making a big purchase if it made financial sense: "We have no problem spending ten figures for the right company, for the right fit that's in the best interest of Apple in the long-term. None. Zero."

As of its earnings call last month, Apple had $158.8 billion in cash, with $34.4 billion located in the United States. It's likely that the repurchase was done entirely with Apple's domestic cash.

Walmart LogoWalmart is offering the iPad 2 for $299 in-store or online, a savings of $100. The discount applies to new 16GB Wi-Fi models in black or white and, according to CNET, the sale will run for thirty days.

The iPad 2 was first released in 2011 but Apple has continued to sell it for a discounted price as many educational and business customers have opted for the cheaper full-screen iPad, and it is the only iPad that Apple sells that has the legacy thirty-pin connector.

The original-generation iPad mini has been available for the $299 price as well since the Retina model was introduced back in October. It has the same processor and a smaller screen than the iPad 2, though with an identical resolution.

mavericks.pngApple today seeded build 13C53 of OS X 10.9.2 to developers, marking the fifth beta iteration of 10.9.2. The release comes a week after the fourth OS X 10.9.2 beta, build 13C48, and over a month after the first OS X 10.9.2 beta.

The update is available to registered developers through the Software Update mechanism in the Mac App Store as well as through the Mac Dev Center.

Apple continues to ask developers to focus on mail, messages, graphics drivers, VoiceOver, VPN, and SMB2. Earlier betas of OS X 10.9.2 began allowing Mac users to block people on iMessage and FaceTime, as can be done in iOS 7, and also introduced FaceTime Audio.

Related Forum: OS X Mavericks

OpenTable LogoOpenTable is testing a new feature to allow customers to pay their restaurant checks in the OpenTable iPhone app. The feature is being beta tested at select restaurants in San Francisco, but the company says it does plan a broader launch in the future, including Android support.

We're pleased to announce that it will soon be just as easy to pay for your meal. Rather than waiting for a check or, worse yet, being late for the theater, with the new OpenTable payments feature, you will be able to tap to pay – and be on your way.

OpenTable mobile payments are currently being tested by diners at select restaurants in San Francisco. Over the next few weeks, we will be adding more diners to the test program and will provide you a way to request access. If you receive an email invitation to be part of our pilot program, you can get started by making a reservation at a participating restaurant. Simply add a credit card in the OpenTable iPhone app before your meal and you’ll be able to view and pay your check. There’s no scanning or bar codes involved.

In addition to its online reservation system, OpenTable offers a full table and guest management platform to restaurants, including POS integration, meaning rollout of an online-payment system should be a relatively straightforward feature addition for the firm.

Supported restaurants include Jardiniere, Dosa on Fillmore, Out the Door on Bush Street, Boxing Room, Chouquet's, Radius, Bask, Chambers, Café Bastille, Plouf, and Garcon -- though users must have a beta invite to try it.

Opentabletesting
OpenTable is a free download for the iPhone and it is also available through Siri. [Direct Link]

threesThrees! is a simple puzzle game that's easy to pick up but difficult to master. Made by Greg Wohlwend and Asher Vollmer, developers that have been behind some popular apps like Puzzlejuice, Hundreds, and Ridiculous Fishing, Threes!' gameplay can be distilled down into a single easy-to-grasp concept: combine blocks in factors of three to create ever increasing numbers.

Gameplay consists of sliding numbered blocks onto one another to form higher numbers, but some important rules turn an easy concept into a challenging puzzle. Only like numbers can combine together, for instance, 3 and 3, to form a 6, which can then only combine with another 6. 1 and 2 are limited to combining with each other.

Each slide produces additional numbers on the board, and the idea is to continually clear numbers by combining them, because the game ends when the board is full. Our sister site TouchArcade has published a review of Threes!, essentially calling it simple, accessible, and well-designed.

threesgif

Games of Threes! quickly escalate to an epic dance of block management, as much like the classic puzzlers we grew up on, you're given a hint of what's coming next in the form of a red "2" block, a blue "1" block, or a white numbered block. When you slide the blocks in a direction, whatever block is next slides in from the opposite direction, leaving you with a shocking amount of things to consider each time you place your thumb on the screen.

For each flawless movement, without some intense analysis, there's also an equal chance that you’ll accidentally make an unintended combination and in turn wind up with a block you can't immediately using junking up one side of the game board.

TouchArcade gives Threes! five stars and says that it is "about as close as it gets to a perfect mobile game." The site has also posted a TA Plays video depicting the gameplay.


Threes! is a universal app that can be downloaded from the App Store for $1.99. [Direct Link]

Apple's director of Federal Government Affairs appeared at a daylong summit for the U.S. Senate Committee on Commerce, Science and Transportation to discuss distracted driving. A number of other executives appeared at the session as well, including representatives from Google, Samsung, AT&T, Sprint, Toyota, General Motors, and more.

Commerce, Science & Transportation
The summit, a multi-part roundtable discussion called "Over-Connected and Behind the Wheel: A Summit on Technological Solutions to Distracted Driving", will look at what manufacturers, OS makers, carriers, and car companies can do to decrease distracted driving.

On Thursday, February 6, 2014, at 10:00 a.m., U.S. Senate Committee on Commerce, Science and Transportation Chairman John D. (Jay) Rockefeller IV will host a daylong summit titled, "Over-Connected and Behind the Wheel: A Summit on Technological Solutions to Distracted Driving". The meeting will explore how technology can be used to minimize distracted driving, which has become a major public safety concern in recent years. With the explosive growth of cellphones and smartphones, and the increasing levels of online connectivity available to people at all times, more drivers are tempted to stay connected in their cars.

In the final discussion, Senator Jay Rockefeller IV will issue "a public challenge" to all parties to "collaborate and build more robust technological solutions to distracted driving".

The Committee has posted video of the discussion on its website.

GT Advanced, the company that has partnered with Apple to open a sapphire plant in Mesa Arizona, has purchased and received a total of 518 sapphire furnace and chamber systems with another 420 machines on order, according to analyst Matt Margolis (via 9to5Mac). The company has also purchased multiple "Sapphire Display Inspection Tools" from Intego.

The sheer amount of equipment purchased indicates that a massive sapphire production operation is being installed at the Arizona factory, and as rumors have hinted, the large amounts of sapphire being produced, along with the tools ordered, could hint at a future ultra-durable iPhone display.

Matt Margolis believes that with the current equipment the factory has, it could produce between 103 and 116 million displays per year, with an additional 84 to 94 million possible when taking into account the 420 furnaces on order. Apple could, in total, produce 100 to 200 million ~5-inch sapphire displays, enough for its entire line of devices. In 2013, Apple sold approximately 150 million iPhones.

In documentation, GT Advanced itself suggests the aforementioned Sapphire Inspection Tools are aimed at device displays.

sapphiredisplaytool

Lowering manufacturing and fabrication costs of sapphire is a key driver for accelerating the adoption of its use in new market segments such as cover screens for smartphones and mobile devices. GT Advanced Technologies is working with key downstream technology providers to optimize fabrication processes and technologies to lower the cost of sapphire cover screen material.

GT is partnering with Intego GmbH to develop a series of automated sapphire inspection tools that will increase the yield of high quality sapphire material from each boule and ensure that only high quality material enters the value stream. The SIRIUS Slab automated sapphire inspection tool begins a new level of repeatability and performance throughput to the production of sapphire material intended for high volume markets such as mobile and touch screen devices.

In November, shortly after the partnership between GT Advanced and Apple was announced, it became clear that GT Advanced, with Apple's help, was aiming to drastically increase its sapphire production.

A recent patent pointed to Apple's interest in using sapphire as a display cover on future iPhones and shortly after, a report suggested Apple partner Foxconn had already began a small trial production of 100 devices with a sapphire display.

Those rumors, along with today's report, indicate that Apple is almost certainly aiming to use sapphire as a major component in an upcoming product such as the next-generation iPhone or the company's much-rumored iWatch. Currently, the company uses limited quantities of sapphire to protect the camera on recent iPhones and to cover the Touch ID fingerprint sensor on the iPhone 5s.

Sapphire, as the second hardest mineral after diamond, is incredibly durable and scratch resistant, as can be seen in the video below. An iPhone with a sapphire display would be almost impossible to scratch in day-to-day use.

Video courtesy of Pocketnow

Apple and GT Advanced are said to be aiming to take the Mesa, Arizona plant live by February in order to begin immediate production of a "critical new sub-component" for iOS devices.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)
Related Forum: iPhone