MacRumors

Following Apple's adoption of sapphire crystal as a strong and durable covering for the rear cameras on the iPhone 5 and fifth-generation iPod touch late last year, rumors of expanded uses for the material have gained some traction. Back in March, we covered a report suggesting that sapphire could see wider adoption as coverings for displays on mobile devices, and just last week a sketchy rumor claimed that Apple is planning to use a sapphire-covered capacitive home button with integrated fingerprint sensor for the iPhone 5S.

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Amid these discussions of the potential of sapphire, Corning has published a feature outlining why its latest Gorilla Glass 3 is in fact already a better option than sapphire for mobile device displays, citing greater strength, lower weight, less energy cost in production, and significantly lower pricing. And with those features has come widespread adoption, with Corning reporting that over 1.5 billion devices have been made with Gorilla Glass.

Jeffrey W. Evenson, [Corning] senior vice president, remarked, “Discussion seems to center around sapphire as an obvious solution for a cover material. What would people say if someone invented a cover that was about half the weight, used 99 percent less energy to make, provided brighter displays, and cost less than a tenth of sapphire? I think they’d say that sapphire was in real trouble. It so happens that we at Corning already invented that cover – and it’s called Gorilla Glass.” Evenson added that the company’s tests so far indicate Gorilla Glass requires about three times more force to break than sapphire after both materials have received similar wear and tear.


Corning also discusses its latest work with Gorilla Glass, noting that the company has already trimmed the materials thickness to the point where it can be curved and shaped without losing strength. Earlier this year, The New York Times reported that Apple was working on a curved glass smart watch, a product that could potentially take advantage of Corning's latest Gorilla Glass advancements.

Going even further, Corning lays out its future plans for Gorilla Glass, sharing that the company is working hard on new versions that reduce reflections for better visibility in bright sunlight and which incorporate antimicrobial technology to minimize the germs which are prevalent on mobile devices.

Google has announced plans to roll out an update to the iOS version of Chrome that will enable voice searching. The feature will function similarly to Siri on the iPhone, requiring a tap on the microphone to bring up the interactive search interface.

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Touch the microphone, say your search query aloud and see your results (in some cases spoken back to you), all without typing a single letter. Try these queries with the update (coming soon to the App Store):

- "How many miles from San Antonio to Dallas?"
- "What's the weather in Rome?"
- "Who stars in The Internship?"

Google currently includes voice search in its Google Search app through Google Now integration and has also begun offering conversational voice search with the release of Chrome 27.

Google notes that the upcoming iOS update will also bring faster reloading of web pages in addition to implementing an option for third party apps to open links in Chrome and then return back to the original app. The update will be available "over the coming days."

michael_gartenbergForbes reports that former Gartner research director Michael Gartenberg has joined Apple. While his exact position at Apple hasn't been revealed, Gartenberg is said to be working under Apple marketing chief Phil Schiller.

This isn’t Gartenberg’s first time jumping into one of the technology companies he tracks — though his last foray lasted less than a month. In Feb. 2007, he joined Microsoft as an “enthusiastic evangelist,” a job he described at the time as being designed to “engage and work with enthusiasts and other influencers and show them all the cool stuff that Microsoft is doing. In short, it’s our job to act as the bridge between Microsoft and end users.” But he left Microsoft in March 2007 and resumed his role as a tech analyst, saying “at my core, I am an analyst. It’s what I do and I do it well and after much thought, I realize I’m just not ready to stop doing that job just yet.”

Gartner is one of the highest-profile technology research firms tracking, and the firm's estimates of product sales are commonly cited by Apple in its presentations. Gartenberg has long been a fixture in the research and analysis community, and has served as an occasional contributor to Macworld and other publications.

twitter.jpgTwitter has updated its Mac app today, adding notification support. When a Direct Message or mention is received, users will now be alerted with a popup notification. This option can be configured in the app’s Preferences window.

The update also brings a number of bug fixes:

- Fix for Growl notifications not working in Lion and Mountain Lion
- Fix for bug that prevented un-favoriting tweets
- Fix for missing account switcher in composer
- Fix for error message when posting a tweet with a pasted image
- Fix for enlarged avatar when dragging a tweet into an email
- Fixes for crashes and various other bugs

Twitter has been making an effort to improve the performance of its Mac app in 2013, releasing its first update in two years in April to add Retina display support, new photo sharing options, and additional languages.

Twitter for Mac is a free download from the Mac App Store. [Direct Link]

NewImageFiftyThree, the developer behind the popular sketching app Paper, has posted a lengthy article examining the new Zoom feature that was added to Paper earlier this month.

Zoom is one of those UI controls, like the color picker, that has grown so familiar as to become almost invisible. Designers drag and drop it out of a mental library of stock functionality, and the most pressing consideration is whether to use a magnifying glass or a +/- button for the icon.

"Pinch to zoom" reinvented zoom for touch devices, and Apple made the gesture ubiquitous by including it in iOS. "Pinch to zoom" is now probably the single most broadly understood multitouch gesture; it feels like something we’ve been doing all our lives, even though it entered the popular lexicon barely six years ago.


Paper seems to be a favorite of Apple as well, winning both iPad App of the Year and Apple Design Awards in 2012. Apple also featured the app prominently on its home page as part of its 50 billion app download contest.

Paper by FiftyThree is an iPad-only app that can be downloaded from the App Store for free. [Direct Link]

galaxy_s4_whiteLast week Apple told the U.S. District Court in California that it planned to add the Samsung Galaxy S4 to its patent lawsuit already underway against Samsung. As promised, Apple today filed a motion (via Foss Patents) that details five different patents that the S4 allegedly infringes on.

The filing includes two Siri-related patents violated by Google Now, Google's robust voice activated search assistant. Patents '604 and '959 cover a "universal interface for retrieval of information in a computer system."

The other three patents in the filing cover a "graphical user interface using historical lists with field classes (’502)," a "system and method for performing an action on a structure in computer-generated data ('647)." and "asynchronous data synchronization amongst devices ('414)." According to Apple, these are all claims that other Samsung devices already violate.

Apple determined that the Galaxy S4 product practices many of the same claims already asserted by Apple, and that the Galaxy S4 practices those claims in the same way as the already-accused Samsung devices.

Samsung and Apple were ordered to narrow the scope of their ongoing legal battle earlier this year and as a result, Apple has stated that it will remove one of the other 22 infringing devices from the lawsuit if it is permitted to add the Galaxy S4.

There will be a hearing to discuss Apple's newly filed motion on June 25 in San Jose and the lawsuit, which covers newly released devices that were not a part of the original dispute, is expected to go to trial in March of 2014.

As noted by Gizmodo, iLoveHandles has launched a new Trunk Lightning charging cable for the iPhone 5, offering an innovative posable design that allows the short cable to also serve as a stand for the device.trunk_cable_1

Unlike the short, flaccid charging cables on the market, you can bend Trunk vertical to charge on the wall, bend it the other way and use GPS in the car, or straighten it out and put it in a pocket when you're on the move.

Why do you need all that cord? With Trunk, there is no wrapping, no tangling -- no mess.

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Trunk is available through the iLoveHandles online store for $19.95.

Logitech today announced the upcoming launch of its Wired Keyboard for iPad, a $60 accessory specifically targeted at schools. The keyboard is available in both Lightning and 30-pin varieties and aims to eliminate the complexity of pairing numerous Bluetooth keyboards with their respective iPads in a classroom setting.

“Schools are increasingly purchasing iPads for use in the classroom,” said Mike Culver, vice president and general manager of mobility at Logitech. “While tablets are enabling new ways of teaching and testing, there’s a challenge when a teacher needs to simultaneously pair multiple iPads with multiple wireless Bluetooth keyboards. We developed the Logitech Wired Keyboard for iPad to specifically solve this problem, so students can now simply plug it in and start typing.”

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Logitech has also given the keyboard a sturdy design to support the demands of classroom usage, with spill resistance and key lifespan of over five million strokes. The keyboard also includes a dedicated row of function keys to provide easy access to shortcuts for Siri, copy/paste, search, media playback, and more.

The Logitech Wired Keyboard for iPad with Lightning connector is expected to launch in August, with the 30-pin connector version following in October.

Apple today rolled out some updates to its online store, not only posting new features advertising Father's Day gift purchases but also introducing a new, cleaner look for the store. While the main page of the online store had previously consisted of a main center column with product promotions flanked by sidebars with additional links, the new look brings an all-feature design focusing more on product images.

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Previously, the left sidebar had offered quick access to accessory categories for Apple's various product lines, as well as links to the company's refurbished and clearance stores. Shoppers looking for accessories must now drill down through the product categories along the top "shop" navigation bar to reach the various accessories, while links to the refurbished and clearance stores are listed at the bottom of the page.

A similar situation exists for the former right sidebar, which offered links to Apple's other stores such as for education and business, as well as store services including gift cards, financing, and returns. All of these links are now only directly accessible through the store site map links at the bottom of the page.

The change removes some redundancy on Apple's main store page, as many links had appeared both in the main body of the page and lower down in the site map section, and by removing the sidebar links Apple has been able to bring much greater prominence to product images.

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Apple has made additional image-centric changes further down in the site, with the main pages for each of the company's product lines now allowing for larger images and less text, while accessory pages have seen even more dramatic changes away from simple lists and toward more featured images.

Update: As noted by Macerkopf.de [Google translation], Apple has also added the ability for users in the German online store to pay for their purchases via PayPal.

applelogo.jpgMillward Brown today released its annual BrandZ study of global brands (via AllThingsD), which found Apple to be the world's most valuable brand for the third straight year.

Although Apple topped the list once again, its brand value only increased 1% to $185 billion, which is not as impressive as the 19% increase (from $153 billion in 2011 to $183 billion in 2012) it received last year. Apple rival Google jumped back up to the second spot with a brand value of $137 billion (a 5% increase) and Samsung clocked in a 51% increase and a $21.4 billion brand value at the 30th spot.

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Overall, Millward Brown said that the technology sector was "flat," declining after 5 years of growth:

Without the surge in Apple and Facebook brand value that helped drive category growth, Technology declined 1 percent in the BrandZ™ 2013 ranking, after five years averaging 8 percent annual category growth.

Among other top brands, IBM fell down to the third spot with a brand value of $112 billion while Microsoft dropped 9% to $69.8 billion and Facebook fell 36% to $21 billion. Yahoo, which fell out of the top 100 years ago, returned to the 92nd spot with a brand value of $9.8 billion.

While "brand value" studies can be difficult to compare, because of the use of differing methodologies used by those who gather the data can lead to much different results, they can be a good look at marketing and branding trends.

Bioware and LucasArts’ Star Wars role-playing game Knights of the Old Republic may be coming to the iPad in the near future, reports IGN, after obtaining a revealing email newsletter that Aspyr Media accidentally sent out to fans.

A header in the email, which was meant to advertise a sale on Call of Duty games, leaked the news: "The critically-acclaimed Star Wars RPG is now available on iPad…"

kotorAs noted by our sister site TouchArcade, the text likely refers to a Knights of the Old Republic game. Aspyr previously released the Mac port of the original KotOR game and has a presence in the App Store, having released its first iOS app, Sushi Mushi, last November.

As this was an unintentionally released headline, there is little additional information available at this time, but it is likely that more details on the iPad version of Knights of the Old Republic will be available in the near future if the leak is accurate.

Three Apple executives, CEO Tim Cook, CFO Peter Oppenheimer, and head of tax operations Phillip A. Bullock, appeared in front of the U.S. Senate Permanent Subcommittee on Investigation earlier today, testifying about Apple's tax policies.

MacRumors has a rough transcript of the hearing, while the full event is viewable on C-SPAN. The full hearing was quite long, but here are some selected excerpts from our transcript.

Subcommittee
At the beginning of the hearing, Senators are allowed to make whatever opening statements they wish. Senator Rand Paul (R-KY) gave a spirited defense of Apple, saying he was "offended" by the hearing.

"Tell me a politician who is up here and doesn't try to minimize his taxes… Tell me what Apple has done is illegal. I am offended by a government… that convenes a hearing to bully one of America's greatest success stories… If anyone should be on trial here, it should be Congress. I frankly think the committee should apologize to Apple."

Instead of Apple executives, we should have brought in a giant mirror. This problem is solely and completely caused by our tax code. This committee should look in the mirror. "I find it abominable."

We need to apologize to Apple, compliment them for the job creation they're doing, and get on with our job and redo the tax code.

Apple CEO Tim Cook and CFO Peter Oppenheimer also made opening statements. Cook noted that Apple is responsible for creating or supporting 600,000 jobs in the United States, and disclosed for the first time the the upcoming 'Made in the USA' line of Mac computers would be manufactured in Texas, with parts coming from a wide variety of states.

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vimeoflickr2Apple has been making efforts to offer deep social network integration in its mobile operating system, first offering Twitter integration in iOS 5 and then Facebook integration in iOS 6. According to 9to5Mac, Apple will expand its social network integration even further with iOS 7, including support for both photo sharing site Flickr and video sharing site Vimeo.

As with Facebook and Twitter integration, Vimeo and Flickr integration will allow users to be able to sign in to the social networks in the Settings menu. Those one-time sign-in credentials will be usable across iOS, providing comprehensive sharing options and easy integration with other downloaded apps.

With Flickr integration, iPhone, iPad, and iPod touch customers will have the ability to share photos stored and/or taken on their devices to Flickr with a single tap from the system-wide share menu. Flickr has been integrated into the paid iPhoto iOS App Store app and OS X Mountain Lion since 2012, but iOS 7 will represent the first time in which the photo sharing service has been integrated deeply into the entire iOS operating system.

Flickr is a logical addition to iOS given Apple's existing relationship with Yahoo, and popular video hosting site Vimeo is also a logical choice for iOS 7 as Apple continues to move away from Google products. Apple stopped offering YouTube as a stock iOS app with iOS 6 and also introduced its own mapping app, discontinuing its use of Google Maps.

While Apple continues to allow direct video uploads to YouTube from its camera app, Vimeo integration will give iOS 7 users an additional option for video uploads. As with Yahoo, Apple has an existing relationship with Vimeo, having offered integration with the service in OS X Mountain Lion.

As noted by 9to5Mac's unnamed source, though Flickr and Vimeo integration is currently in the works, as with all beta software, there is a risk that it could be removed before the public release of iOS 7.

Apple's upcoming operating system is expected to feature a "flatter" design to modernize the look of iOS 7 while removing many of the skeuomorphic design elements that were introduced with iOS 6. Apple is expected to debut iOS 7 at its upcoming Worldwide Developers Conference in June with a release to follow in the fall, and MacRumors has noted a surge in traffic from devices running iOS 7 suggesting that a preview is imminent.

Tag: 9to5Mac
Related Forum: iOS 7

Microsoft today released details on its next generation console at an event hosted at its Redmond campus in Washington. Called the Xbox One, the new console is designed to be the ultimate all-in-one home entertainment system with a heavy focus on both gaming and interactive television watching.

The Xbox One recognizes individual users and presents a customized home screen filled with content like TV and movies, games, and music, along with a new Trending section that displays friend activity and a live TV system.

Xbox One utilizes voice commands, motion control via the Kinect, and a new feature called Instant Switching to allow Xbox users to switch from gaming to TV to other types of entertainment with quick commands that work as fast as swapping channels on the TV. Home screen sharing, called Snap Mode, allows users to display multiple items on the television screen. The Xbox One's comprehensive voice commands, such as "Watch CBS" or "Play Game" are what many imagined Siri integration with the Apple TV might look like.

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The new Xbox sports 8GB of RAM, an 8-core CPU, a 500GB hard drive, USB 3.0 ports, and a slot-loading Blu-ray drive. It also comes equipped with a newly redesigned Kinect sensor that is far more robust for better motion sensing and an updated controller that has an updated d-pad, impulse triggers and a more ergonomic design, in addition to several other improvements.

Xbox's second-screen companion app SmartGlass, which was originally introduced last year, has been improved to allow smartphones and tablets like Apple's iPad and iPhone to connect seamlessly to the Xbox one. According to Marc Whitten, SmartGlass is "fully integrated" into the new console.

SmartGlass in its current form is designed to allow users to interact with the Xbox 360 in a number of ways, namely navigating through menus, controlling video, browsing the internet, and using the keyboard to type on the console.

A number of games were also revealed at the Xbox One event including Madden NFL 25, NBA Live 14, EA Sports UFC, FIFA 12, Forza Motorsport 5, Call of Duty: Ghosts, and Quantum Break, a new game from Remedy that aims to blend television and gaming. 15 new games will be released during the first year that Xbox One is available, with eight of those being new franchises.

Though no exact release date was given, the Xbox One will launch around the world "later this year." More information about the console and its upcoming games will be available at E3 in June.

The American Customer Satisfaction Index (ASCI) has today released its annual rankings of customer satisfaction for mobile phones in the United States. While Apple had the highest customer satisfaction index score for the second year in a row, its score has fallen slightly while competitors like Motorola Mobility, Nokia, and Samsung have all gained in score.

Apple is still at the top of the list when it comes to smartphone satisfaction, but this year's ranking of 81 (out of 100) is two percent below its 2012 ranking of 83. Motorola phones came in second after Apple, hitting a ranking of 77 after a 5% gain year over year.

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Nokia remained high on the list with a 1% gain giving it a score of 76, and Samsung experienced the most growth at 7%, bringing it to a score of 76. HTC and LG both saw drops in satisfaction while BlackBerry remained on the bottom of the list with a score of 69.

The improvement [of Samsung] is the largest yet for any cell phone manufacturer, and earns Samsung a position even with the industry average and Nokia (+1%) and just behind second place Motorola, up 5% to 77. Nevertheless, Samsung remains well behind industry leader Apple.

Since the May 2012 customer satisfaction survey which was the first that ranked smartphones, Apple has introduced its newest phone, the iPhone 5, while Samsung has debuted several devices including its most recent Galaxy S 4.

The ACSI also ranked wireless telephone service, with Verizon and AT&T experiencing small gains in satisfaction. Verizon ranked first with a score of 73 outranking Sprint's steady 71, which earned it the top spot last year. AT&T went from 69 to 70, and T-Mobile dropped to last place with a score of 68.

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The ASCI bases its customer satisfaction index on a survey of 70,000 people in the United States that asks customers about the products and services they use the most. It measures satisfaction with more than 230 companies that span 43 industries and 10 economic sectors.

Tonymacx86 points (via 9to5Mac) to recently discovered photos of a Broadcom BCM94360CD Wi-Fi/Bluetooth card that supports the 802.11ac "Gigabit Wi-Fi" standard rumored to be coming to Apple's Mac lineup later this year. While the photos were posted to Chinese site VR-Zone in early March, they are only just now being noticed by those following Apple rumors.

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While the reports suggest that the new card is intended for the next-generation MacBook Pro or MacBook Air models rumored for launch at next month's Worldwide Developers Conference (WWDC), a commenter on the Tonymacx86 discussion thread points out that the card is actually nearly identical in size, shape, and layout to the Wi-Fi/Bluetooth card found in the current iMac.

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The BCM94360CD card, which is very likely a custom design for Apple, contains Broadcom's BCM4360 802.11ac transceiver chip, offering support for the in-process Wi-Fi standard that allows for triple the speeds of the current 802.11n standard. An apparent date code of "1240" on the part suggests that it was manufactured in early October 2012, several months before Apple was reported to have struck a deal with Broadcom to bring 802.11ac support to its 2013 Macs.

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Wi-Fi/Bluetooth card from Late 2012 iMac (Source: iFixit)

Related Roundup: iMac
Buyer's Guide: iMac (Buy Now)
Related Forum: iMac

After jostling in competing memoranda yesterday, Apple and a group of U.S. Senators are prepared to go head-to-head in a committee hearing examining the tax avoidance strategies of Apple and other multinational corporations.

CEO Tim Cook, CFO Peter Oppenheimer, and Apple's head of tax operations Phillip A. Bullock will appear in front of the U.S. Senate Permanent Subcommittee on Investigation in the second part of a committee hearing running now.

The hearing is streaming live on the subcommittee's website and below. We will be liveblogging the hearing at the bottom of this post.

Update: iOS users can view the hearing at NBCNews.


Apple yesterday released a statement laying out some of its international operations and financial strategies, noting that it paid $6 billion in federal income tax in 2012 and that it has created hundreds of thousands of jobs in the United States.

A bipartisan group of Senators responded with a statement of its own, accusing Apple of using several offshore subsidiaries to avoid paying income taxes. Said Senator Carl Levin (D-MI), "Apple sought the Holy Grail of tax avoidance. It has created offshore entities holding tens of billions of dollars, while claiming to be tax resident nowhere."

Earlier today, the Irish government -- where a number of Apple's subsidiaries are headquartered -- said that it was not responsible for the tax rates Apple pays in other countries and that its system was transparent.

Liveblog

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vuduplayerlogoVUDU, the third most popular internet video-on-demand provider behind Apple's iTunes and Amazon's Instant Video, today updated its app with a feature that allows users to download movies for offline viewing, a redesigned video player, and more.

Previously, VUDU users using the VUDU Player app had to stream their content from within the app and could not view their movies and TV shows offline. With the new update, users can download their content at various qualities for use when an internet connection isn't available.

Other changes include a redesigned video player that's easier to use, Closed Captioning support for iPhone and general bug fixes throughout the app.

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VUDU Player is a universal app that's available for free in the App Store. [Direct Link]